Hair Expo Australia 2019 - Ticket Brochure

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2019

OVER 200 BRANDS

Ticket Brochure

Excellent Edges, Hot Tools, O&M, Dyson, Paul Mitchell, Oribe, GlamPalm, Haircare Australia, Andis, WAHL, De Lorenzo, ANTI, Seamless1, Pulp Riot, Balmain Paris Hair Couture, Mizutani, Previa Natural Haircare, J.S. Park, Janeke.

COVER IMAGE: HAIR: JOEY SCANDIZZO | PHOTOGRAPHY: ANDREW O’TOOLE | STYLING: JOSIE MCMANUS | MAKEUP: KYLIE O’TOOLE

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INTERNATIONAL HEADLINERS Jen Atkin Candy Shaw Tabatha Coffey Register at hairexpoaustralia.com by the 18th of April to benefit from early bird prices R e g i s t e r fo r H a i r E x p o a t h a i rex p o a u s t r a l i a .c o m

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HAIR EXPO • TICKET BROCHURE • 8-10 JUNE 2019 • ICC, SYDNEY


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E N T E R Y O U R W O N D E R L A N D !

J O I N U S AT H A I R E X P O O N

S A T U R D AY 8 J U N E : 1 0 A M - 5 P M S U N D AY 9 J U N E : 9 A M - 5 P M M O N D AY 1 0 J U N E : 1 0 A M - 4 P M C O RY WAT S O N , E V E N T D I R E C TO R

“Hair Expo 2019 is going to bring the house down! It’s your biggest weekend of discovery, inspiration, entertainment and education! This is one of our largest programs ever, with three leading ladies in hair as our international headliners. Jen Atkin, Candy Shaw, and Tabatha Coffey are ready to share what makes them some of the biggest success stories in the world of hairdressing – no matter what your motivation, Hair Expo will be your ultimate source of inspiration! Gather your tribe and get amongst all the action this June long weekend and celebrate with us at Australia’s Festival of Hair.”

Follow us at

@hairexpoaustralia

hairexpo

H ave yo u s ub s c ribe d to t h e H a ir Ex po Blog yet ? F i n d o ut m o re a b o ut t he late st i n du st ry n ews at blog.h a irex poa u st ra lia .com 2

o A ur sH t r aal ii ar E x p o a t h a i rex p o a u s t r a l i a .c o m R e #gHi sa itreE xrp fo


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E X P O F L O O R • M A I N S TA G E • S T Y L I N G S TA G E • M E N ’ S S TA G E • F E S T I VA L H A N G O U T A D V I C E H U B • E D U C AT I O N • W O R K S H O P S • T O P S A L O N S U M M I T • G E N N E X T • H A I R E X P O AWA R D S

Which tickets are right for you? E X P O E N T R Y O N LY TICKET

EARLY BIRD

FULL PRICE

1 DAY EXPO ENTRY

$45

$49

3 DAY EXPO ENTRY

$89

$99

VA L U E P A S S O P T I O N S TICKET

EARLY BIRD

FULL PRICE

INCLUDES

$649

$699

3-day expo entry + International Headliner sessions (Jen Atkin Creative Seminar & Candy Shaw Creative Seminar), ALL 7 Look ‘n’ Learn Sessions, ALL 5 Barberland Sessions, ALL 10 Business Education Sessions + GenNext Sunday Night Show

LOOK ‘N’ LEARN SUPER PASS

$449

$469

3-day expo entry + International Headliner sessions (Jen Atkin Creative Seminar & Candy Shaw Creative Seminar) + ALL 7 Look ‘n’ Learn Sessions

LOOK ‘N’ LEARN PASS

$339

$369

3-day expo entry+ ALL 7 Look ‘n’ Learn Sessions

BUSINESS PASS

$299

$339

Includes 3-day expo entry + ALL 10 Business Education Sessions

BARBERLAND PASS

$239

$259

3-day expo entry + ALL 5 Barberland Sessions

APPRENTICE SUPER PASS

$249

$269

Includes 3-day Expo Entry + International Headliner sessions (Jen Atkin Creative Seminar & Candy Shaw Creative Seminar) + ALL 7 Look ‘n’ Learn sessions + GenNext Sunday night show

FESTIVAL PASS Lose yourself in the full Hair Expo experience. Enjoy a full weekend of discovery with our great value, allinclusive Festival Pass.

Email a copy of your student ID, or a letter from your educational institution to visit@hairexpoaustralia.com to apply for our Apprentice Super Pass.

Please note - All Passes exclude intimate workshops, Top Salon Summit & Hair Expo Awards evening

SINGLE SESSION TICKETS TICKET

EARLY BIRD

FULL PRICE

TICKET

JEN ATKIN (see page 5 for more info)

$199

$219

BUSINESS SESSIONS (See pages 12 and 13 for more info)

CANDY SHAW (see page 6 for more info)

$199

$219

TOP SALON SUMMIT (see page 16 for more info)

TABATHA COFFEY (see page 7 for more info)

From $339

From $399

GENNEXT EVENING SHOW (see page 11 for more info)

INTIMATE WORKSHOPS (see pages 7, 14 and 15 for more info)

From $219

From $239

HAIR EXPO AWARDS EVENING (see page 18 for more info)

EARLY BIRD

FULL PRICE

From $89

From $99

$380

$400

$99

$119

From $249

From $269

Please note - All single session tickets exclude Expo Entry, which must be purchased separately FULL PROGRAM ON PAGE 4

H U R R Y ! E A R LY B I R D E N D S O N T H U R S D AY 1 8 A P R I L 2 0 1 9 ! H ave a qu esti on abou t registration? Give us a call at 02 9159 6966.

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EDUCATION PROGRAM

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SESSI ON KEY

Saturday 8th June - Monday 10th June 2019

INTERNATIONAL CREATIVE HEADLINER

CREATIVE HANDS-ON WORKSHOP

LOOK 'N' LEARN SESSION

BARBERLAND SESSION

BUSINESS SEMINAR

BUSINESS WORKSHOP

Design your own Expo experience! Use this planner to see what’s going on and where you need to be!

S A T U R D AY 8 J U N E

S U N D AY 9 J U N E

FRANCK PROVOST PARIS ARTISTIC TEAM Live & Unplugged: Hairdressing the French Way 10.00am - 11.00am

TABATHA COFFEY Exclusive One-on-One Coaching with Tabatha Coffey 10.00am - 11.30am

UROS MIKIC Best of Men 9.00am - 12.00pm

CANDY SHAW Painting Balayage 2.0! with Candy Shaw 9.00am - 12.00pm

TABATHA COFFEY Exclusive One-on-One Coaching with Tabatha Coffey 10.00am - 11.30am

SHARON BLAIN The Masters Edition Look and Learn Seminar with Sharon Blain 11.15am - 12.15pm

TABATHA COFFEY Exclusive One-on-One Coaching with Tabatha Coffey 12.00pm - 1.30pm

CLAIRE DEANE Content is King: Converting Online Visitors to Loyal Customers 11.15am - 12.15pm

JEN ATKIN Once in a Lifetime Masterclass with Jen Atkin! 12.30pm - 2.30pm

DOVE PALMER The Method by Palmer&Company International 2.45pm - 3.45pm

TABATHA COFFEY Exclusive One-on-One Coaching with Tabatha Coffey 3.00pm - 4.30pm

SHARON BLAIN The Masters Edition with Sharon Blain Hands-on Long Hair Workshop 2.00pm - 5.00pm

MAHER ASLAN The Art of Dramatic Transformations 4.00pm - 5.00pm

LORNA EVANS The Secret Formula for Building a Lucrative Bridal Business 10.00am - 11.00am

TABATHA COFFEY Intimate Group Workshop with Tabatha Coffey 1.30pm - 3.30pm CANDY SHAW Painting Balayage 2.0! with Candy Shaw 2.00pm - 5.00pm

TABATHA COFFEY Exclusive One-on-One Coaching with Tabatha Coffey 4.00pm - 5.30pm

NEIL MCCALLUM The NO BS Salon Business Seminar 1.30pm - 2.30pm AHC Meet the Industry Disruptors. Hosted by the Australian Hairdressing Council 2.45pm - 4.00pm

BILLY RICKMAN Be the Boss of your Mindset! 4:15pm - 5:15pm

M O N D AY 1 0 J U N E

DARIO COTRONEO Next Thing Now 9.45am - 10.45am

BERNADETTE BESWICK Cut with Confidence! 8.45am - 12.15pm

PULP RIOT INTERNATIONAL TEAM The Punk Riot Show 11.00am - 12.00pm LORNA EVANS From the Camera to the Salon 12.15pm - 1.15pm

CANDY SHAW Balayage Brilliance! With Candy Shaw 1.30pm - 3.30pm

WAHL EDUCATION & ARTISTIC TEAM THE DISRUPTION COLLECTION 10.00am - 11.00am JULES TOGNINI, TOM WHITE AND KRISTIAN TOGNINI DUDES 11.15am - 12.15pm EOIN MCCARTHY PERSPECTIVE - AN INTRODUCTION TO MODERN MEN’S HAIRCUTTING 12.30pm - 1.30pm

DOVE PALMER Creative Method by Palmer & Company International 10.00am - 4.00pm

HEATHER PORTER Advanced Social Media Bootcamp 1.00pm - 4.00pm

JORDAN TABAKMAN FLAWLESS FADES 1.45pm - 2.45pm

THE BARBERY ARTISTIC TEAM SWITCH 3.00pm - 4.00pm

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TABATHA COFFEY Intimate Group Workshop with Tabatha Coffey 9.30am - 11.30am

@hairexpoaustralia

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BILLY RICKMAN Bots, Bots, Bots! The Most Effective Marketing Strategy in the World! 10.00am - 11.00am

HEATHER PORTER Grow your Salon Biz using Instagram 11.15am - 12.15pm MEGAN YABSLEY AND SIMONE ABARON EXTRA SPECIAL 2 PART SESSION ON HAIR AND SCALP HEALTH 12.00pm - 2.00pm

MICK DWYER Pricing your Services for Profit 12.30pm - 1.30pm BERNADETTE BESWICK Consultation Champion 1.45pm - 2.45pm

TABATHA COFFEY Exclusive One-on-One Coaching with Tabatha Coffey 2.30pm - 4.00pm

hairexpo

MANDY HUDSON, EDVOS Recognise, Respond and Refer – Family Violence Training for Salon Professionals 3.00pm - 4.00pm


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ONCE IN A LIFETIME MASTERCLASS WITH

JEN ATKIN In Collaboration With

SUNDAY 9 JUNE 12.30PM - 2.30PM EARLY BIRD

$199

FULL PRICE

$219

Purchase this session on its own OR why not upgrade to the Look ‘n’ Learn Super Pass OR Festival Pass. See page 3 for details.

For the first time, Hair Expo Australia, in collaboration with Dyson, are extremely proud to welcome Celebrity Hair Stylist Jen Atkin to Expo this year – a rare self-made talent who is inspiring a new generation of hairdressers. Jen will share her incredible skills and passion for hair in a one-off Look ‘n’ Learn Masterclass. Starting her career in Hollywood, Jen quickly began working with the most influential stars, including Kim, Khloe, and Kourtney Kardashian, Katy Perry, Jessica Alba, and Jennifer Lopez. Today, with over 2.8m followers on social media, she’s what the New York Times calls “The Most Influential Hairstylist in the World,” counting top models Chrissy Teigen, Kendall and Kylie Jenner, and Gigi and Bella Hadid as some of her most loyal clientele. Along with styling the hair of Hollywood’s ‘It Girls’, Jen also founded OUAI haircare and digital hair community Mane Addicts. In this not to be missed creative seminar, Jen will talk the newest hair trends and show you how to create them on your eager clients. Be a part of this special event as Jen shares her favourite tips, tools, find out her business advice, social media tips, and learn styling skills to take back to your salons and clients.

INTERNATIONAL HEADLINE GUEST

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BALAYAGE BRILLIANCE! WITH

CANDY SHAW

In Collaboration With

MONDAY 10 JUNE 1.30PM - 3.30PM EARLY BIRD

$199

FULL PRICE

$219

Purchase this session on its own OR why not upgrade to the Look ‘n’ Learn Super Pass OR Festival Pass. See page 3 for details.

Feeling confused by all the different ‘hair painting’ techniques out there? Let us help you simplify balayage in a way that allows you to implement our system Day One! Sunlights Balayage was built on the core foundation of a grassroots, easy to understand, fast and efficient curriculum created by Candy Shaw, aka The Balay Lama, the undisputed world leader in balayage education.

INTERNATIONAL HEADLINE GUEST

Allow her to help you quickly grasp the key fundamentals of the perfect balayage: Consistency, Brush Stroke, and Saturation. This class will have you ready to ‘Paint Your Way to Financial Freedom™’ starting on Tuesday behind your chair!

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Business Workshops EXCLUSIVE ONE-ON-ONE COACHING WITH TABATHA COFFEY For the first time in Sydney, one of Australia’s most beloved hairstylists and businesswomen, Tabatha Coffey, will be offering six one-on-one business sessions to uncover your goals and clarify where your focus should be. She will devise a plan so you can be more effective and focused on achieving your goals; outline the necessary steps needed to execute your plan, and will also do a follow-up Skype session to keep you on track. This session is designed for you, to help you work through any issues you may be facing in your business or career, and help you break through those barriers to achieve success. This is an incredible opportunity to have one-on-one time with Tabatha, put what she shares into practice and then have a Skype call in the weeks that follow to ensure you get the most out of this session EARLY BIRD

$990

FULL PRICE

$1019

SATURDAY 8TH JUNE

SUNDAY 9TH JUNE

10.00am - 11.30am 12.00pm - 1.30pm 3.00pm - 4.30pm

10.00am - 11.30am 4.00pm - 5.30pm

MONDAY 10TH JUNE 2.30pm - 4.00pm

INTIMATE GROUP WORKSHOPS WITH

INTERNATIONAL HEADLINE GUEST

H A I R

TABATHA COFFEY

In these popular sessions, Tabatha has previously discussed social media, building your business, and the things many failing businesses have in common. In this year’s sessions, she will focus on how to have better conversations with staff and clients, how to keep yourself motivated and avoid burnout, and breaking through the barriers that hold you back. These group sessions will be limited to 25 people and will help you focus on achieving your personal and professional goals for the year ahead. EARLY BIRD

$339

FULL PRICE

$399

SUNDAY 9TH JUNE 1.30pm - 3.30pm

MONDAY 10TH JUNE 9.30am - 11.30am

ADVANCED SOCIAL MEDIA BOOTCAMP WITH

HEATHER PORTER MONDAY 10 JUNE 1.00PM - 4.00PM

EARLY BIRD

$219

FULL PRICE

$239

Are you already using social media to grow your salon biz but are struggling with how to get more followers, engagement and sales? Have you tried boosting a post or running ads and are just not getting the results you want? Bring your laptop and be guided on the exact steps you need to take to increase your sales and bookings in less than 24 hours! NOTE: You will not be able to see all settings if you bring a phone or tablet to this training. You are best off bringing a laptop. In this hands on session you will learn: • How to find out exactly what your followers want • The RIGHT way to set up your ads account for Facebook and Instagram • The difference between a boosted post and an ad and when to use both • The core components of a social media marketing campaign and different ad types • Where to send people once they click • How to follow up with people who click but don’t take action (retargeting) • Plus plenty of time for questions! Prerequisites: • You have an Instagram business profile and Facebook page • You have either boosted posts before or have placed an ad using ads manager NOTE: We will not set these up during the session so if you do not have them set up prior to the session you will not easily be able to follow along.

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Look‘N’Learn SUNDAY LIVE & UNPLUGGED: HAIRDRESSING THE FRENCH WAY F RA N C K P ROVO ST PA R I S A RT I ST I C T E A M

SUNDAY 9 JUNE • 10.00AM - 11.00AM

The French have long been admired for their je ne sais quoi...that uncanny ability to look both impossibly chic and effortless at the same time. Mastering the art of French-style hairdressing is no easy feat, but now you have the opportunity to learn from the brand that makes Parisian savoir-faire an accessible luxury for women around the world. This look’n’learn seminar from the Franck Provost Paris Artistic Team

THE MASTERS EDITION LOOK AND LEARN SEMINAR WITH SHARON BLAIN SH A RO N B L A I N

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LOOK ‘N’ LEARN PASS

EARLY BIRD $339

Sessions only available with the Look ‘n’ Learn pass, which includes 3-day expo entry and ALL 7 Look ‘n’ Learn sessions on both Sunday and Monday!

will reveal the techniques they use in salon on a daily basis, from freehand cutting techniques on curly hair through to sculpting a perfect men’s hair cut. They’ll show you how to use extensions like a pro, transforming a model from super short to extra long in less than an hour. And when it comes to colour...well this is definitely the right place to be to learn the latest techniques on mastering the perfect French girl colour that will have your clients lining up in droves! You’ll walk away from this presentation with a swag of ideas and tips to take straight back into your salon so you can recreate your own French style. This session will be hosted by our friend and long hair educator, Paula Hibbard.

If it’s ideas or a shot of inspiration you seek, Sharon Blain will take you on a creative journey, topped off with a finale that will leave you wanting more. The Masters Edition will evolve before your eyes, taking hair from simplistic to extreme. Simplistic equals beautiful wearable hair. Extreme equals Avant Garde. Fused together, the vision will be breathtaking. Experience her talented skills and sheer magic first hand. Spending time learning from Sharon will change the way you think about dressing hair. Her wealth of knowledge is extraordinary, her willingness to share is what sets her apart.

SUNDAY 9 JUNE • 11.15AM - 12.15PM

THE METHOD BY PALMER & COMPANY INTERNATIONAL

THE ART OF DRAMATIC TRANSFORMATIONS M A H E R AS L A N SUNDAY 9 JUNE • 4.00PM - 5.00PM

Be witness to some dramatic ‘before and after’ effects as Maher Aslan joins us at Hair Expo all the way from Germany to share his incredible expertise in colour preparation and enhancement, along with hair extension application techniques. D OVE PA L M E R W I T H PA L M E R&CO M PA N Y I NTER N AT I O N A L SUNDAY 9 JUNE • 2.45PM - 3.45PM

Join Palmer&Company International as they take you on a journey of precision cutting with engaging topics, live models and presentations. The audience will discover the control of disconnection with striking silhouettes, to give a direction that can enhance their vision and skill. At the end of the seminar, attendants will have a deeper understanding of how to control their body and fingers position and technique, while being inspired to develop themselves and the industry we so love. The Method offers you an insight into the ideology of Palmer&Company and the way we work with hair, teaching you the understanding of details and beauty that makes suitability and creativity blend together.

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Working closely with Mounir as one of his major influences, Maher is a young entrepreneur who was fast-tracked through his apprenticeship. Often described as a visionary with exceptional natural talent, Maher is always up to date on the current trends and latest techniques. Don’t miss your chance to be inspired by an artist at the top of their game. Learn how you can impress your clients with incredible transformations by perfecting your colour work, adding enviable length and thickness, and adding some final styling touches to create those amazing waves we see all over social media.


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LOOK ‘N’ LEARN PASS

FULL PRICE $369

OR why not upgrade your pass to include our 2 INTERNATIONAL CREATIVE HEADLINERS, Jen Atkin & Candy Shaw. See page 3 for details on our value passes.

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Look‘N’Learn MONDAY

NEXT THING NOW DA R I O COT RO N EO MONDAY 10 JUNE • JUNE 9.45AM-10.45AM

FROM THE CAMERA TO THE SALON

Ready for a one-off seminar with exceptional educator Dario Cotroneo? Come along and learn two beautiful hair cutting techniques that will ensure your work stands out for all the right reasons. In this session Dario will ask you to forget the rules as he shares new techniques that will inspire you to evolve, whilst still delivering timeless and beautiful shapes. Dario is well known for his unique style of hair cutting that is heavily inspired by his love of architecture. Known as a boundary pusher, this is your chance to be elevated and inspired by Dario’s individual approach. To him, hairdressing is a work of art and an opportunity to transform people. LO R N A E VA N S MONDAY 10 JUNE • 12.15PM - 1.15PM

THE PUNK RIOT SHOW P U L P RI OT I N T E RN AT I O N A L T E A M MONDAY 10 JUNE • 11.00AM - 12.00PM

Join the Riot as they challenge your thought process and disrupt the trends. Explore your creativity and see colour through a new perspective where you can walk away with inspiration to create your own unique colour palette. Pulp Riot is coming to Australia with members of their all-star international education team, including @traceyhughesedu, @katkolors, @hairbymisskellyo, @alexisbutterflyloft and @davidbutterflyloft. This is a rare opportunity to learn from these global educators! Witness the latest trends in hair colour and learn new techniques to produce extraordinary inspiring looks. The Squad will guide you, inspire you and energise you. YOU are the artist and Pulp Riot is your paint.

Ever wanted to shoot your own salon collection but don’t know where to begin? We know our clients love to see visual images in the salon, so let’s have them be inspired by YOUR WORK. Long Hair Styling Educator Lorna Evans and Photographer Jason Lau in conjunction with UNITE will guide you through their formula to creating a beautiful collection that also translates to wearable styles for clients. Be the FIRST to see Lorna’s stunning NEW collection, EVOLVE, as it is shot right in front of you on stage. Lorna will share the innovative and fresh techniques she used to construct the looks and how you can put these into practice with your clients! This really is Runway to Reality, in the flesh.

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Barberland MONDAY

THE DISRUPTION COLLECTION WA H L E DU C AT I O N A N D A RT I ST I C T E A M MONDAY 10 JUNE • 10.00AM - 11.00AM

Whilst we are still providing education on tapering and fading, we know that trends are changing. Are you ready? WAHL Academy Australia is proud to announce the formal release of The Disruption Collection. Showing you how to do more with your clippers than you ever dreamed possible. Our session will cover current trends and future trends and tips on how to create these looks effectively and efficiently. Saving you time, making you money and keeping you on point.

DUDES

J U LE S TO GN I N I, TO M W H I T E A N D K RI ST I A N TO G N I N I MONDAY 10 JUNE • 11.15AM - 12.15PM

Featuring jules tognini and tom white on the tools, kristian tognini on the mic. Dudes are still meant to look like dudes, but why do we all have to look like lemmings with the same clipper cut. “Dudes” is all about tailor-made cuts to bring out personality, style, lifestyle and good vibes but still making dudes look like dudes. A fresh and fun look at how we see the future of dudes hair. And if we have mentioned dude enough in this short paragraph, here’s one for the road…. Dude. peace

BARBERLAND PASS

EARLY BIRD $239 FULL PRICE $259 Sessions only available with the Barberland pass, which includes 3-day expo entry and ALL 5 Barberland sessions!

SWITCH T H E BA R B E RY A RT I ST I C T E A M MONDAY 10 JUNE • 3.00PM - 4.00PM

SWITCH is all about taking Barbering and switching it up by fusing traditional barber techniques with high fashion men’s hairdressing. We will be presenting looks from our recent collections, showcasing a combination of shorter sharp cuts as well as longer fashion forward shapes. The men’s grooming industry is starting to change; fades are slowly disappearing as longer, softer shapes emerge, with texture playing a huge role in the finished result. Compered by Donny De Sanctis, the owner of Barber Boys SA, the artistic team of Johnny Georgiou and Anthony Staltari will take you through an unplugged and intimate presentation of men’s high end finishing techniques and fashion forward looks.

PERSPECTIVE - AN INTRODUCTION TO MODERN MEN’S HAIRCUTTING EO I N M CC A RT H Y MONDAY 10 JUNE • 12.30PM - 1.30PM

This “Look & Learn” session will introduce both hairdressers & barbers of all skill levels to a simplified, yet technically effective way of cutting men’s hair in 2019. Eoin will share with you his mindset and thought process through visual demonstration and in depth explanation - showcasing a range of skills from scissor work, sectioning patterns to clipper work, texturising and styling. This session will feature easy to adapt techniques which he uses to create various looks that are both suitable and functional to the modern male. The goal is for each attendee to gain a new perspective when approaching men’s hair.

FLAWLESS FADES

J O R DA N TA BA K M A N

MONDAY 10 JUNE • 1.45PM - 2.45PM

This Flawless Fade session is designed to suit Hairdressers and Barbers ranging from beginner to experienced, to have a better understanding of how to approach a faded haircut, when to execute a low, medium or a high fade and how to blend seamlessly. Everyone wants to know how to fade. But does everyone know exactly what a fade REALLY is? In this session, we dive deep into when to fade, the different styles and types of fades, terminology and tools to use, placement of the blend, taking into account the clients features, head shade and hair density to create the perfect Fade. If you’ve ever felt overwhelmed by doing a fade, this is the session for you. 10

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Don’t forget early bird ends 18 April - book now & save!


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Sunday 9 June

Ce lebrating the Next Gen e rati on

FROM 7:30PM

G at he r yo u r t ri b e a nd wi tne ss the b est u p an d comin g t a l ent in t he i n dustry, a s they d el i ve r a series of th eatrical r u nway s hows with tea m s f rom Australia, New Zealand a n d t h e U ni te d King d om .

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Inspirational Aspirational Entertaining

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from 7:30pm Hall 4, ICC Sydney

GENNEXT IS BACK! The latest trends and creations will be presented during this outstanding event! Celebrate the future of the Industry as up and coming teams share their vision and latest creations in 8 outstanding shows! M A I N ACT: TBC X X X X X X X X PROUDLY SPONSORED BY:

TBC

M EET T H E GENNEX T T EA M S:

UK Fame Team presents TBC Lorna Evans + Federation TAFE presents TBC Royals Hair presents TBC Ella & Jade presents Abyss Head over Heels presents Equal Hair Religion presents Dazed Yo ur 2 0 1Bond 9 Ge nNex t Te a ms

Ea rly Bi rd*

$

$149 99$159

EARLY BIRD* FULL PRICE

Full Price

$ 119

INCLUDES COMPLIMENTARY DRINK UPON ARRIVAL.

* E a r l y b i rd e n d s o n 1 8 A p r i l *Early bird ends on 12 April

Box Hill Institute + Sustainable U K FA M E Te am a EvanThe s wArt i t h of G i Waste p ps la n d ’s * Lo rn Salons present local TAFE * Royals Hair * Ella & Jade * Head Over Vivo Salon presents TBC He e l s * B o n d H ai r Re l i g i o n * B ox Hi l l I n st it u te + S u st ai n ab l e S al o n s, d i re cte d by Sh a u n WHY NOT UPGRADE TO THE McGnew rat h * Vi vo E m e rg i n g Tal e nt A rt i st ic Tea m

pic to come?

FESTIVAL PASS

WHICH INCLUDES THE GENNEXT GALA AND SO MUCH MORE!

M A I N AC T

P R E S E N T E D BY I N D U ST RY L E G E N D Full details on page 3

R O B E RT C R O M E A N S

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Business Seminars BUSINESS PASS

SUNDAY

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This pass price includes all 10 Business Sessions on Sunday and Monday. Or you can buy them individually as per prices marked on each seminar. Or upgrade to the Festival Pass for the full Hair Expo experience. See page 3 for details.

EARLY BIRD $299 FULL PRICE $339

EARLY BIRD

EARLY BIRD

LORNA EVAN S SUNDAY 9 JUNE • 10.00AM - 11.00AM

THE SECRET FORMULA FOR B U I L D I N G A L U C R AT I V E BRIDAL BUSINESS

$149

NE IL M CC AL LUM SUNDAY 9 JUNE • 1.30PM - 2.30PM

FULL PRICE

$169

THE NO BS SALON BUSINESS SEMINAR

FULL PRICE

$169

ATTENTION SALON OWNERS: If you want to FINALLY get the REALDEAL on how to create a truly WILDLY SUCCESSFUL SALON, then you can’t miss this session! Discover the secrets to successful SALON LEADERSHIP, STAFF PERFORMANCE and SALON SUCCESS that only the TOP 3% of salon owners know!

How much should you be charging for Bridal and Special Occasion styling? What about for your travel time? What should you be spending on marketing your dream business?

Join one of Australia’s #1 salon coaches – Neil McCallum – and you will discover:

The Australian wedding industry is reportedly worth over $4.3 billion according to IBISWorld, and given that a recent study by Wedded Wonderland found couples are spending in excess of $50,000 on their weddings, the opportunities in this industry are inevitably enormous. Join long hair styling educator Lorna Evans as she explains how to set solid goals that will help you increase your earning capacity when you work with Brides. In addition, all attendees will be among the first to see and use Lorna’s new and easy to use “Styling Planner”!

$149

• One of the BEST Salon Success Systems you will ever use • The REAL SECRET to Successful Salon Leadership and Management • How to attract MORE CLIENTS than you need WITHOUT SPENDING A CENT ON MARKETING • Why marketing your salon on social media can be a VERY BAD IDEA! • … AND MUCH MORE! This seminar will greatly benefit Salon Owners and/or managers.

EARLY BIRD

CLAIRE DEAN E SUNDAY 9 JUNE • 11.15AM - 12.15PM

CONTENT IS KING: CONVERTING ONLINE V I S I T O R S T O L O YA L C U S T O M E R S

$149

FULL PRICE

$169

If you have a hair business, online store or salon, and want to take it to the next level or are in the process of starting one, this seminar will equip you with an understanding of how to drive sales, establish your brand and make more money from the content you create. The online space has levelled the playing field for entrepreneurs and artists, but that doesn’t mean if you build it, buyers will come. Your content, including your imagery, copy and branding, all play a vital role in converting visitors to paying customers. This seminar will teach you the importance of consistency, share tips and tricks on styling your images to help them sell, and will also provide you with recommendations into how to build trust with your audience. You’ll leave with an understanding of how to optimise your content for conversion through your imagery, storytelling and content.

EARLY BIRD

BILLY RICKM A N SUNDAY 9 JUNE • 4.15PM - 5.15PM

BE THE BOSS OF YOUR MINDSET!

$149

FULL PRICE

$169

You can have the best strategy in the world, the best product and the best service. Without the right mindset and motivation however, the reality is, you won’t end up achieving all that you set out to achieve. Mindset is one of the least spoken about topics in business, but arguably, the most important when it comes to success. In this session, Billy is going to lay it all out and teach you what you need to know about having a positive mindset and working at peak performance! He will also show you how you can achieve this insanely positive mindset, every single day in your business and your life!

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WARNING: The philosophies, strategies and methods that Neil will share with you will most likely SHOCK you, probably make you QUESTION what you thought to be true about salon business, and will quite possibly be OPPOSITE to everything you have ever heard or been taught about salon success, so please be prepared to suspend your disbelief and keep an open mind – your success depends on it.

THE AUSTR AL IAN HAIR DR E S S ING CO UNC IL SUNDAY 9 JUNE • 2.45PM - 4.00PM

EARLY BIRD

$89

FULL PRICE

$99 MEET THE INDUSTRY DISRUPTORS. HOSTED BY THE AUSTRALIAN HAIRDRESSING COUNCIL There are those that make change happen, those that watch change happen and others that say, “what happened?” When it comes to our ever-evolving industry, where do you fit in? At this unique business presentation and Q&A, the AHC presents four industry gamechangers who each have shaken up the traditional hairdressing landscape with their progressive and innovative approach to branding, education, managing staff and operating a business. Meet the panel: • Mia De Vries from The Secret Fox Education, a high energy hub of digital learning with a huge following around the globe. • Adam Ciaccia, salon owner and online education sensation with more than 15 million YouTube views. • Natalie Anne, one of the industry’s leading digital influencers, with close to 500,000 devoted followers. • Tom White of Rubi Hair Melbourne, a new breed of salon owner with progressive ideas who will challenge the way we do what we do. Compered by industry icon Dennis Langford, CEO of Toni&Guy, this presentation will definitely disrupt the ways you think about how you run your salon business.

Don’t forget early bird ends 18 April - book now & save!


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MONDAY EARLY BIRD

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BILLY RICKM A N MONDAY 10 JUNE • 10.00AM - 11.00AM

BOTS, BOTS, BOTS! THE MOST EFFECTIVE MARKETING S T R AT E G Y I N T H E W O R L D !

FULL PRICE

$169

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MEGAN YABS LEY & S IMONE ABARON MONDAY 10 JUNE • 12.00PM - 2.00PM EARLY BIRD

$149

FULL PRICE

$169

E X T R A S P E C I A L 2 PA R T S E S S I O N O N H A I R A N D S C A L P H E A LT H Back by popular demand, we are bringing you an incredible double session on the topic of Trichology – learn from two different specialists as they each share their perspective on how to handle client issues around hair and scalp health – with two experts guiding you through this important and growing issue, you will be armed with a well-rounded range of tools and knowledge to truly make a difference to your clients. PART A: Trichology and Natural Scalp Therapy PRESENTED BY: Megan Yabsley, De Lorenzo

FULL PRICE

PART B: Crowning Glory – Healthy Hair Starts with a Healthy Scalp PRESENTED BY: Simone Abaron, Apotecari

$169

GROW YOUR SALON B I Z U S I N G I N S TA G R A M

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$149

MONDAY 10 JUNE • 11.15AM - 12.15PM

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While there is no clear way of determining just how many people suffer from scalp conditions, it is estimated that nearly half of the population will have had some form of scalp disorder at one point in their lifetime. Supermarket and pharmacy shelves full of anti-dandruff treatments are a clear indication of just how widespread scalp conditions are. Megan Yabsley is the President of the Board for the International Association of Trichologists and in this session she will discuss various scalp disorders and hair loss problems commonly seen by hairdressers and trichologists. As hairdressers we have an ideal opportunity to address and influence our clients in a positive manner, and this session will help you recognise and treat various scalp disorders in salon, whilst maintaining the condition of the hair.

There’s nobody in the industry doing Bots like Billy does them. Undoubtedly, they are the most powerful tool and biggest advantage you will have in your Salon. In this session, you will get the chance to find out exactly how to use these in your salon, and get maximum returns!

HEATHER PO RTER

Do you want to promote your salon biz on Instagram? Perhaps you are already on there but don’t really know what you are doing? Or maybe you are active but know you could be doing better? Join Heather and be guided through how to take your Instagram activity to the next level. You will learn: • How to set up your Instagram profile the RIGHT way • What to post and when to get more followers and engagement • The ”3 neighbourhoods of Insta” - Feed, Stories and Live and how to use them • How to sell from Instagram • Sources of new inspiration and photos • Amazing apps to boost your account • How to get started with Instagram advertising

FREE! M A NDY HUD SON, E DVOS

Beauty is never skin deep, and the same goes for hair health. Simone Abaron is best known for introducing and popularising the concept of “edible hair care” and is passionate about helping people achieve previously-unattainable hair health by integrating external hair care regimes with “hair health from within”. In this session, she fuses her unique expertise in naturopathy, herbalism, nutrition and trichology, to address the hair and scalp health challenges we see day-to-day, further equipping you with the insights to both improve - and reverse – them, long-term. Join us as she pushes boundaries, dispels myths and provides take-away content covering what sort of nutrition different hair needs, amplifying external hair care regimes from within, the effects of chemical processing on the structural components of the hair, nutritionally restoring these structures responsibly, and ultimately, creating the perfect environment to achieve your clients’ hair goals.

MI C K DWYER MONDAY 10 JUNE • 12.30PM - 1.30PM

EARLY BIRD

$149

FULL PRICE

$169

P R I C I N G Y O U R S E RV I C E S F O R P R O F I T

Success is not based on luck or guesswork. Managing your expenses, giving your clients value and setting your price structure and strategy is a calculated winning formula. In this in-depth presentation, accomplished salon business owner Mick Dwyer will explain pricing structure, price rise strategy, discounting, and how to strengthen your market position by adding perceived value for your clients. In addition, learn why and how market pricing affects your business and how to accurately calculate your salon prices using Cost + Margin Pricing. You will walk away with an understanding of how to bring all this information together to best place your business into a position that enables you to maximise your profit.

MONDAY 10 JUNE • 3.00PM - 4.00PM

RECOGNISE, RESPOND AND REFER FA M I LY V I O L E N C E T R A I N I N G F O R SALON PROFESSIONALS Since salon professionals can be a client’s trusted confidante, we have the power to help those who are experiencing family violence. This one hour interactive session will introduce participants to the training program “HaiR 3Rs - Recognise, Respond and Refer in family violence”, giving you the appropriate tools and knowledge on what to do and say if you are faced with clients in need of further support. Participants will be given an opportunity to increase their ability as a salon professional to guide their clients and hopefully make an incredible difference.

B ERN A D ETTE B ESWI C K MONDAY 10 JUNE • 1.45PM - 2.45PM

EARLY BIRD

$149

FULL PRICE

$169

C O N S U LTAT I O N C H A M P I O N

Unlock the secrets of how to #BeTheExceptionalHairdresser with leading educator Bernadette Beswick. Using Bernadette’s signature ‘Moment Mapping’ process you will learn how to track the customer journey, win more retail sales and create raving loyal customers. Bernadette will cover how to: • • • •

Refine the goals for your brand Reach your peak performance Engage your clients through building and maintaining rapport Understand client motivators and needs

Leave this session armed with the enthusiasm, skills and knowledge to be a champion at consultation! You’ll feel empowered to transform your clients’ experience, increase your salon profit and drive business loyalty. A truly exceptional session.

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HANDS-ON CREATIVE WORKSHOPS

BEST OF MEN U RO S M I K I C SUNDAY 9 JUNE • 9.00AM - 12.00PM

EARLY BIRD

$285

FULL PRICE

$299

Join Uros Mikic, 3x HAIR EXPO Men’s Hairdresser & 2x AIPP Global Men’s Hairdresser as he shares his incredible knowledge of the best of men’s cuts, styling and the latest trends. Uros will also help you understand and appreciate your male clientele and inspire you with his creativity and styles. Get ready to learn hands on with the Men’s Master as he completes a full cut on stage along with 2 pre-done looks. You will work alongside Uros and complete a full cut on a mannequin head.

PAINTING BALAYAGE 2.0! WITH CANDY SHAW CA NDY S H AW SUNDAY 9 JUNE 9.00AM - 12.00PM OR 2.00PM - 5.00PM

EARLY BIRD

$299

FULL PRICE

$319

Sunday

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Learn from this incredibly talented stylist how he has grown his salon’s male clientele while maintaining a busy all-round salon, specialising in all aspects of hair! Attendees must bring: • • • • • • • •

scissors clippers sectioning clips water spray various combs various brushes including vent brush feather razor blow-dryer

You must bring your own mannequin head and table clamp. You can purchase from www.sharonblain.com or bring your own.

THE MASTERS EDITION WITH SHARON BLAIN HANDS-ON LONG HAIR WORKSHOP S H A RO N B L A I N SUNDAY 9 JUNE • 2.00PM - 5.00PM

Candy Shaw, aka The Balay Lama, is back in 2019 with fresh balayage tips, tricks, tools, and techniques! Her intensive hands-on workshop is geared towards the painter that’s looking to refine and expand their balayage skills.

$299

Whether you’ve taken a class with us before or are simply wanting to take a walk on the ‘Sunny Side’, this course will help you learn the fundamental aspects of proper consistency, brush stroke and saturation, leaving you confident to convert all of your foil clients over to balayage!

This class is designed to give confidence and techniques to fuel your creative passion. ‘Embellished’ is the latest signature collection designed for Sharon’s 2019 international educational tour.

The paintbrush will help you ‘Reawaken Hair’s Natural Brilliance™’, and this state-of-the-art course will certainly show you how. Techniques covered: Colour Melting, Bowlayage™, Skimming™, Backfold, Pancake, Foil Conversion, Minking, Riding the Ridge, and so much more! Investment includes a mannequin for your use, education handout, diploma, and Sunlights ‘swag bag’. What to bring: clips, tail comb, colour apron and a learning attitude!

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EARLY BIRD

FULL PRICE

$319

Here’s your chance to join Sharon during the Hair Expo weekend to learn the tricks and techniques that were used to create the hair. Three jam packed hours of inspiration, fun and learning in a hands on environment! Please note you can pre-purchase your styling kit, long hair doll and table clamp via www.sharonblain.com. Your order will be available to be picked up on the day.


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CREATIVE METHOD

Most importantly, learn how to apply all of this to an individual to deliver creative but beautiful and suitable shapes.

D OV E PA L ME R W I T H PA L M E R & CO M PA N Y I N T E R N AT I O N A L MONDAY 10 JUNE • 10.00AM - 4.00PM

EARLY BIRD

To get the maximum benefits from the workshop, the attendant will need to bring:

FULL PRICE

$350

$399

Experience Palmer&Company’s Creative Method during this step-by-step hands-on workshop. The team will first demonstrate the techniques then guide the students through each part, including: • • • •

The properties of each technique Sectioning Body and finger position Combing and scissor actions

Small clips for cleaner sectioning Small cutting combs for the ease of use Water sprays Pair of scissors Blow dryer Styling flat brushes (vess brushes) Smoothing brushes Flat iron Leave-in Conditioner Mousse Hairspray

• • • • • • • • • • •

You must bring your own mannequin head and table clamp. You can purchase from www.sharonblain.com or bring your own.

CUT WITH CONFIDENCE! B E RN A D E T T E B E SW I C K MONDAY 10 JUNE • 8.45AM - 12.15PM

EARLY BIRD

FULL PRICE

$219

$239

Increase your cutting confidence and learn to produce wearable, salonfriendly looks with a creative twist as Bernadette Beswick guides you through the ultimate cutting workshop. You’ll leave with an elevated understanding of : • How to become your client’s hero and transform their image • What classic technique to choose and why • Master the art of a “dual identity” cut - one cut worn 2 ways • When to point, slice or twist hair • How to add texture and movement or frame the face with wrap around, solid and pixie fringes • How to personalise haircuts and satisfy your clients’ needs • How to sell the look • How to create haircuts that are • trend driven yet wearable for all clients, suiting all hair types and lengths.

This kit does NOT include your hair dryer, tongs or brushes. These can also be purchased on the day if required. Tools required (or go to sharonblain.com to enquire about what you can purchase): • • • • • • • • • • • •

30 Bobbie pins 20 Long fringe pins. 15 Variety small and large elastic bands 6 Long section clips Tail comb/ cutting comb Dressing out brush Round brush and blow dry Medium size curling tong I metre long 1/4cm wide ribbon Long hair doll/clamp Pen and note book Hairdryer

You will need to bring: 1 x hairdryer 8 x section clips 1 x hot irons 1 x pair scissors 1 x cutting comb 1 x tail comb 1 x Denman brush 1 x Medium round brush You must bring your own mannequin head and table clamp. You can purchase from www.sharonblain.com or bring your own.

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What is your business and your life without you? A YOU that is calm, centred, organised and fi ring on all cylinders. A YOU that isn’t phased by all the distractions that can de-rail your day and hamper optimum personal and business success.

Robert Cromeans

Join us for the 2019 Top Salon Summit as we host two superstars who will share with you their best LIFE HACKS: Todd Sampson; writer, host and human guinea pig of the award-winning Discovery Science Series REDESIGN MY BRAIN, and Robert Cromeans; hairdresser, salon owner, platform artist and Global Artistic Director for Paul Mitchell. This Top Salon Summit will leave you inspired, energised and excited.

Todd Sampson

WHY? Because LIFE HACKS are LIFE CHANGING...

Early Bird $380 Official Scissor Partner

Official Colour Partner

Full Price $400

Official Styling Tool Partner

Top Salon ad for HE Ticket Brohucre.indd 1

28/3/19 9:20 am

Come and watch the hair fly at the

LIVE COMPETITION Category 1 Barbering Challenge

WorldSkills Australia & TAFE NSW are inviting 10 young barbers to compete in the challenge:

Classic Men’s Taper and Beard Design

Barbering is a highly sought after skill and this comp takes it to a new level as our competitors face-off in a fight to the end… Entrants will have 30 mins to complete the challenge!

Category 2 Catwalk Conversion

WorldSkills Australia & TAFE NSW are inviting 10 young stylists to compete in the challenge of preparing a client’s hair for the:

Met Gala Red Carpet

Entrants will be able to pre-prepare models with makeup, clothing and ponytail - during the final 30 minutes on Stage they will compete in a fast and furious showdown to complete the finishing touches.

MAIN STAGE MONDAY 10TH JUNE • 2.30PM - 4.00PM 16

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For further information check out www.worldskills.org.au


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THE Advice

HUB New in 2019! Our new Advice Hub will be offering visitors FREE, confidential one-on-one support from qualified professionals, on a wide range of business topics. With experts on tax, bookkeeping and accounting, as well as salon insurance, all things apprentices and workplace relations, the Advice Hub is the perfect place to bring all your business related questions. Plus the Advice Hub will also host a very important community initiative around family violence training information for salon professionals to support their clients in need. Whether you’re a business owner or manager, or dreaming of opening a salon of your own, we’ve got you covered.

ASK THE SALON INSURANCE EXPERT Do you have specific and appropriate cover for your salon? Are you a timepoor business owner and want to better understand your insurance needs or how to handle a claim? With a passion for and intricate understanding of the Hair & Beauty Industry, Sue Sparrow, Director and Founder of Sparrow Insurance, aims to educate and empower business owners to make good decisions for themselves and their businesses. No matter what the size or type of business you have, be sure to visit Sue in the Advice Hub over the weekend with all your burning insurance-related questions.

ASK THE TAX EXPERT Deductions, concessions, incentives, superannuation… we know tax time can be stressful for many salon owners, which is why the ATO Small Business Education Team for New South Wales will be on hand at Hair Expo to simplify your task. The team is committed to delivering a better client experience for small business, which includes developing strong relationships with the hair industry and offering you access to a range of resources to help you get your tax and super right. This is your chance to learn more about tools and services provided by the ATO, including free small business workshops and webinars on a variety of tax topics.

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ASK THE BOOKKEEPING & ACCOUNTING EXPERTS Take the worry and stress out of your bookkeeping, payroll, GST and management of cloud accounting software files. Ask our experts from Accounting Angels to help you get to know your numbers. The dedicated team of bookkeeping ‘angels’ from the specialised Hair & Beauty division have a passion for the industry, and are therefore well equipped to understand and talk through your personal situation. Take this opportunity to garner tips on cash flow, plus how to use your bookkeeping and cloud accounting software files to grow your business and make more money.

HAIR-3R’S: RECOGNISE, RESPOND & REFER In Australia, two women die every 10 days due to family violence. Research shows that many women establish close relationships with their salon professionals, and confide in them about the violence or controlling behaviour they are experiencing at home. EDVOS have developed a family violence training program, “Recognise, Respond and Refer” (also known as the HaiR3R’s) - an interactive workshop giving hair salon professionals the appropriate tools and knowledge on what to do and say if faced with clients in need of further support. To date, more than 350 Australian salon professionals and students have successfully completed the training. Visit the EDVOS team to understand how you have the power to guide your clients in need and hopefully make an incredible difference. Learn about common myths and facts around family violence, and ask how you can get FREE training for your salon or educational institute.

ASK THE SALON HR EXPERT

What are your responsibilities towards employees and other staff under Fair Work legislation? Are you up-to-date on your minimum wage, penalty rates, overtime and allowance obligations? Salon HR is an innovative employment law solution designed to help salon owners and managers comply with relevant employment legislation and regulations. Get solution-driven answers to your questions on internal staffing policies, leave entitlements, different types of employees including contractors and freelancers, and appropriate performance management processes. Ask the Salon HR team how to reduce the risk of unfair dismissals, audits and action from Fair Work Australia, and how to support the development of a best practice approach to working conditions for you and your staff.

ASK THE APPRENTICE EXPERT If you want to grow your business and maximise its full potential, making apprentices a part of your talent mix might be your key to success. But finding the right candidates is not always easy, and once they are on board, it’s crucial to provide the right support and advice to retain them. Skillsroad understands the struggles and motivations that young professionals face in the workplace. With over 250,000 active members and continuous research, we get first-hand insights that can be a game-changer for many employers. Powered by Apprenticeship Support Australia, Skillsroad is closing the loop between entry-level staff and businesses. Speak to our apprenticeship experts if you have questions around how to recruit, ways to mentor and train your staff, or government financial assistance.

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The Most Prestigious Night of the Hair Industry Monday 10 June • 7pm – 11pm ICC, Sydney

Official Scissor Partner

Official Colour Partner

Official Media Partner

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Tickets from $249 Places are strictly limited, book now at hairexpoaustralia.com

Official Styling Tool Partner


Floor

Are you looking for products that are home grown? Good for you and the planet? Or the next big thing? Keep an eye out for these icons on the Expo floor, in the trade guide, and on the website and get discovering!

Proudly Australian highlights the increasingly popular Australian products and brands exhibiting at the show.

Proudly Natural shines a spotlight on natural products and brands at the show, in keeping with a growing customer preference for products and treatments that are free of unnecessary chemicals and additives.

Visitors keen to explore the latest hair products can keep an eye out for the ‘New Launch’ icons at Hair Expo. These icons indicate when a brand has either launched a product in the six months leading up to the event or is launching something new at the show.

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TICKETS ON SALE NOW! hairexpoaustralia .com EARLY BIRD ENDS ON 18 APRIL 2019 E X H I B I T O R S AT H A I R E X P O 2 0 1 9 I N C L U D E :

Apotecari

T H A N K S T O O U R PA RT N E R S :

Official Colour Partner

Official Styling Tool Partner

Official Scissor Partner

WITH A LITTLE HELP FROM OUR FRIENDS:

HAIR BIZ QUESTIONS? T i c ket e n quir ie s: Cal l 02 91 59 69 66 G e n e ra l v i s i to r e n q u i r i e s : 0 2 9 422 2859 or e m ai l v i si t @hai rexp oaust ral i a.com

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