Ipsa marketing manual eng

ADVERTISING AND SPONSORSHIP OPPORTUNITIES AT THE 29-TH SHOW OF PROMOTIONAL INDUSTRY IPSA SPRING 2016

MARCH 15-17 2016 MOSCOW, CROCUS EXPO PAVILION 2, HALL 6

HIGHLIGHT YOUR BRAND AT IPSA SPRING 2016!

Raise the awareness of your Brand

Announce your company long before the show dates

Use all the additional advertising opportunities

Your company is a powerful player in the market of promotional products

Get the priority from the target audience

IPSA IN A NUTSHELL Among Our Visitors:

3500

UNIQUE VISITORS

25 media

partners and associations

THE ONLY SPECIALISED PROMOTIONAL INDUSTRY SHOW IN RUSSIA AND CIS

ADV, BeeTL, Mix Communication, CASIO Europe GmbH, SIEMENS, ASUS, Samsung, Siemens, Kenwood, OMRON, Bayer, Berlin Hemi, Boiron, Russian Space Systems, Total, Enel, Gazprom neft, Hitachi Construction Machinery, Liebherr Russland, Bonduelle, Nestle, Kellogg Rus, Wimm-Bill-Dann/PepsiCo, Metro Cash and Carry, ĐĽ5 Retail Group, OBI, Avon, Red Bull, Metropol Hotel, SWAROVSKI, Yandex, Sheremetyevo Airoport, Russian Railways, Moscow State Duma, Ministry for Foreign Affairs of RF, Volvo, Scania Rus, Hyundai Comtrans, DHL Express, DPD and many others.

98%

satisfaction of exhibitors following the show results*

*IPSA Spring 2015 results

VISITORS PROFILE

GENERAL PARTNER € 2 145 VENUE • Tritex advertising structure 2х2m in the Pavilion 2 • Logo at the floorplan construction in the Pavilion 2 • Distribution of advertising materials in the exhibition hall (2 promoter badges)

PRINTED MATERIALS • • • • •

Ad module 1/1 on the 2nd of 3rd cover of the printed catalogue Logo next to the company description in the printed catalogue Logo on the 1st cover of the printed catalogue Logo on the floorplan and A-Z list in the printed catalogue Logo on the printed invitations

ONLINE TOOLS • • • • • •

Logo on the electronic tickets (every online registered person will receive it) Logo and Sponsor status in the online catalogue at the show website Top listing – 1st of TOP 5 positions in the online catalogue Through online banner 300х100 px on the right hand column at the show website 3 company news at the show website and Facebook profile Mentioning in the show press release and post release

VAT 18% included

STRATEGIC PARTNER € 1 560 VENUE • Tritex advertising structure 2х2m in the Pavilion 2 • Logo at the floorplan in the Pavilion 2 PRINTED MATERIALS • Ad module 1/1 on the 2nd of 3rd cover of the printed catalogue • Logo next to the company description in the printed catalogue • Logo on the floorplan in the printed catalogue

ONLINE TOOLS • Logo on the electronic tickets (every online registered person will receive it) • Logo and Sponsor status in the online catalogue at the show website • Top listing – 2nd of TOP 5 positions in the online catalogue • Through online banner 300х100 px on the right hand column at the show website • 3 company news at the show website and Facebook profile • Mentioning in the show press release and post release

VAT 18% included

PARTNER € 975 VENUE • Logo at the floorplan construction in the Pavilion 2 PRINTED MATERIALS • Logo next to the company description in the printed catalogue • Ad module 1/1 in the printed catalogue ONLINE TOOLS • Online banner 615 x 90 px at the Online registration/Online catalogue page at IPSA website • Logo and Sponsor status in the online catalogue at the show website • Top listing – 3rd of TOP 5 positions in the online catalogue • 2 company news at the show website and Facebook profile • Mentioning in the show press release and post release

ADVERTISING IN THE PRINTED CATALOGUE Exhibition printed catalogue is a useful reference tool which will be used by visitors in the whole year following the show.

The catalogue will be available for more than 3000 unique visitors – your potential customers.

Advertising accents in the catalogue is the perfect opportunity to highlight your brand against your competitors.

8

ADVERTISING IN THE PRINTED CATALOGUE ADVERTISING PAGE 1/1

ADVERTISING PAGE 1/2

€ 265

ADVERTISING SPREAD 1/1 + 1/1

€ 390

LOGO NEXT TO THE DESCRIPTION

€ 88

VAT 18% included

€ 165

2nd or 3rd COVER

€ 420

LOGO ON THE FLOORPLAN

€ 88

9

ADVERTISING AT THE SHOW WEBSITE IPSA website traffic – 30 000 unique visitors and 80 000 page views in the show month.

Up to 15 000 unique visitors in other months.

Banners are placed on the most visible and priority positions of the website – chose the most suitable for you and your budget!

Your advertising is available for website visitors within the whole exhibition cycle – before, during and even after the show.

10

THE MAIN PAGE

ONLINE REGISTRATION PAGE

(traffic is more than 10 000 unique visitors)

€ 195

Banner 1 (615 х 90)

€ 175 Banner 3 (300 х 100)

Banner 2 (615 х 90)

€ 117

Max. of 4 in a raw.

Book first and place your banner above the others.

YOUR NEWS

Your news

Prices per month, 18% VAT included

€ 58

Publishing in the news feed + Facebook announcement + Reference in the visitors emailings

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ADVERTISING IN THE ONLINE CATALOGUE

(traffic – 14 000 unique visitors, available within 9 month before, during and after the show)

Banner 2 (615 х 90)

BANNER 2

€ 175

TOP-listing

TOP-5 of the exhibitors list

€ 97

LOGO NEXT TO THE DESCRIPTION

€ 88 VAT 18% included

OUR SPECIAL OFFERS:

• Advanced listing options (p.12) • 3 Logo Package (p.15)

ONLINE CATALOGUE LISTING Options

Standard Package

Advanced Package

Company name

+

+

Company website

+

+

Contact information

+

+

Company description

500 char.

1000 char. +

Company logo

-

Highlighting the company in the exhibitors list

-

Brand list

+

+ +

Additional brand information (120 char.)

-

+

Product description (500 char.)

1 product

5 products

Photo of the product

1

3 per each product

News/press release in the company profile (500 char.)

-

3

Announcement of event/presentation at your stand in the company profile (500 char.)

-

3

Category choice

5

15

Included in the exhibition costs

â‚Ź 155

VAT 18% included

13

ADVERTISING ONSITE (at the entrance to the hall) Ad structure Octanorm 1x2,9

Logo on the Floorplan

€ 88

Ad structure Tritex 2x2

€ 195

Ad structure Tritex 4,5х2,5

€ 234

€ 487

14

ADVERTISING ONSITE MARKENTIN MATERIALS DISTRIBUTION

1PROMOTER BADGE For 3 days

From the registration desk

15 000 руб.

20 000 руб. € 390

ADVERTISEMENT ON BAGS For visitors and exhibitors (2 colors, 4000 items)

VAT 18% included

LOGO ON LANYARDS

For visitors, organisers and exhibitors badges (4500 items)

€ 975

50 000 руб.

€ 331

€ 975

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AD PACKAGES (SPECIAL OFFER) PACK 1 (LOGO + BANNER)

205 € 156 • •

Logo in the printed catalogue 300х100 through banner in the RHC at the IPSA website (1 month)

PACK 3

(2 LOGOS + AD)

PACK 2 (3 LOGOS)

263 € 214 • Logo in the printed catalogue • Logo in the online catalogue • Logo on the floorplan in the Pavilion 2

PACK 5 (365о – BE EVERYWHERE!)

439 € 390 • Ad page 1/1 in the printed catalogue • Logo in the printed catalogue • Logo in the online catalogue

595 € 546 • Logo in the printed catalogue • Banner 615 х 90 at the Online registration or Online catalogue page at the show website (1 month) • 1 promoter badge for 3 show days

PACK 4 (LOGO + EMAILING)

€ 487 • Banner 550х100 in visitors emailings (>100 000 subscribers), bottom position, before quick links Number of emailings – 5.

• Logo in the printed catalogue

Ad options separately / In package 16

MEETING ROOMS AT CROCUS EXPO (for IPSA Spring exhibitors only)

Meeting rooms № 3, 4 (entrance from the Hall 6) Capacity for 10 people.

€ 390/ half a day € 585/ full day Room 3 – 24,8 sq.m Room 4 – 22 sq.m

18% VAT included

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To get any of the presented marketing opportunities, please contact your exhibition manager: Natalia Babina natalia.babina@reedexpo.ru Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682

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