FIRST TIME EXHIBITORS PROMOTIONAL PROGRAMME IPSA SPRING 2017
14-16 MARCH 2017 MOSCOW, CROCUS EXPO PAVILION 2, HALL 6
IPSA IN A NUTSHELL Among Our Visitors:
3500+ UNIQUE VISITORS
25 media
partners and associations
THE ONLY SPECIALISED PROMOTIONAL INDUSTRY SHOW IN RUSSIA AND CIS
ADV, BeeTL, Mix Communication, CASIO Europe GmbH, SIEMENS, ASUS, Samsung, Siemens, Kenwood, OMRON, Bayer, Berlin Hemi, Boiron, Russian Space Systems, Total, Enel, Gazprom neft, Hitachi Construction Machinery, Liebherr Russland, Bonduelle, Nestle, Kellogg Rus, Wimm-Bill-Dann/PepsiCo, Metro Cash and Carry, ĐĽ5 Retail Group, OBI, Avon, Red Bull, Metropol Hotel, SWAROVSKI, Russia Today TV, Yandex, Sheremetyevo Airoport, Russian Railways, Moscow State Duma, Ministry for Foreign Affairs of RF, Tretyakov Gallery, Volvo, Scania Rus, Hyundai Comtrans, DHL Express, DPD and many others.
87%
satisfaction of exhibitors following the show results*
*Post Show Survey 2016
WHY RUSSIA? WHY IPSA? •
Attractive high potential market with its 146 mln consumers
•
Turnover of the Russian promotional products market is $530 mln. in 2014.
•
Significant growth of 15-20 % of the promotional industry segment in the first quarter in 2015
•
Meet major buyers from all the federal regions of the Russian Federation and CIS countries
•
3500+ industry professionals are waiting for new fresh ideas from all over the world
•
It is the easiest way to enter Russian promo market
•
IPSA is powered by PSI (Germany) – the leading promotional products fair in Europe also organised by Reed Exhibitions
•
Take the opportunity to be in the right place at the right time!
VISITORS PROFILE Area of Activity
Job Roles
Advertising agencies / Advertising &…
31%
Corporate buyers
25%
General Director / CEO / Private…
29,0%
Marketing / Advertising / PR
24,0%
Business Development / Sales Private persons / Private entrepreneurs
10%
Retailers
8%
Distributors, wholesale dealers
6%
Printing houses
6%
Private visit
4,0%
Creative / Design/ Photo Dept
4,0%
Other job positions
Equipment & expendables for promo…
16%
4% 3%
Geography
2%
Moscow / Moscow Region
82%
Russian Federal Districts Other countries
9,0%
Technical / Producing Dept
Student Other
10,0%
Administrative / Procurement Dept
7%
Manufacturers of promo goods
15,0%
2,8% 1,4%
Deputy Director
0,6%
Product / Brand Manager
0,2%
STAND OUT WITH IPSA! We are pleased to welcome all newcomers* at the largest B2B event for the promotional products in Russia & CIS, all who joined IPSA Spring project in 2016!
More and more Russian and international companies join IPSA, confirming the status of major exhibition of the promotional products industry in Russia and the CIS. In Spring 2016 100 exhibitors joined us, and 47 of them were absolutely new!
* First Time Exhibitors are the companies who have never participated in the show or exhibited at IPSA Spring more than 3 years ago.
YOUR SPECIAL TOOLS! ЗАЯВИТЕPROMOTION О СЕБЕ ЯРКО! Special labels make new exhibitors EYE-CATCHING FOR THE TARGET AUDIENCE!
ONLINE CATALOGUE
New exhibitors are highlighted in the Exhibiting list with NEW sign
NEWS ABOUT YOUR COMPANY AND PRODUCTS
- at www.ipsa.ru - at IPSA page on Facebook - In e-shots to visitors database
ONSITE HIGHTLIGHTS
- NEW sign In the official printed catalogue - NEW sign at your exhibition stand
IPSA New Exhibitors advantage is an opportunity to make an eye-catching introduction of your business! News publishing, announcements in e-shots and exhibition press-releases, special signage in online and printed show catalogues will definitely boost your visibility and attract your potential customers to your stand!
ONLINE CATALOGUE LISTING Get your free entry in the Online Catalogue at the show website! This useful marketing tool is available before, during and even after the show. A special ‘NEW’ sign for first-time exhibitors will highlight your company among the others!
IPSA website traffic – 80 000 page views in the show month
ONLINE CATALOGUE LISTING Standard Package
International Exhibitors
Advanced Package
+
+
+
Company website Contact information Company description Company logo
+ + 500 char. -
+ + 1000 char. -
+ + 1000 char. +
Highlighting the company in the exhibitors list Brand list Additional brand information (120 char.) Product description (500 char.)
+ 1 product
+ 1 product
+ + + 5 products
1
1
3 per each product
-
1
3
Announcement of event/presentation at your stand in the company profile (500 char.)
-
1
3
Category choice
5
8
15
Included in the exhibition costs
Included in the exhibition costs
â‚Ź 118
Options Company name
Photo of the product News/press release in the company profile (500 char.)
VAT 18% included
8
EXAMPLE OF FREE ONLINE CATALOGUE ENTRY
NEW sign Description up to 1000 char.
1 Product description with 1 picture
Contacts
YOUR NEWS AT IPSA WEBSITE + FACEBOOK Publish the information about your novelties and products at our News page and at IPSA page in Facebook! Send us 5 news about you products and company and our website visitors will see them at the first page + FB!
FREE EMAILINGS TO THE SHOW SUBSCRIBERS IPSA announces new exhibitors to the considerable number of subscribers via e-shots. Just provide us with information about your products and your booth number, and we will increase visitors flow to you! INVITE YOUR POTENTIAL CUSTOMERS TO YOU STAND AT IPSA 2017!
MORE THAN
200 000 SUBSCRIBERS!
STAND OUT AT THE SHOW! Your company is highlighted by a special sign official catalogue!
in IPSA Spring 2017
SPECIAL SIGN AT YOUR STAND Attract more visitors to your stand at the exhibition floor!
3500+ UNIQUE VISITORS
AD PACKAGES AT THE SPECIAL PRICE LOGO + BANNER 177 € 133 • •
Logo in the printed catalogue 300х100 through banner in the RHC at the IPSA website (1 month)
2 LOGOS + AD 383 € 340 • Ad page 1/1 in the printed catalogue • Logo in the printed catalogue • Logo in the online catalogue
100% LOGO 221 € 162 • Logo in the printed catalogue • Logo in the online catalogue • Logo on the floorplan in the Pavilion 2
365o PACKAGE 516 € 472 • Logo in the printed catalogue • 615 х 90 banner on the Online registration or Online catalogue page at the IPSA website (1 month) • 1 promoter badge for 3 exhibition days
VAT 18% included
SEE YOU AT IPSA SPRING 2017! Project Managers Anna Kosheleva, Exhibition Director anna.kosheleva@reedexpo.ru Tel.: +7 495 937 6861 ext. 123 Mob.: +7 926 244 7185
Natalia Babina, Project Manager natalia.babina@reedexpo.ru Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682
www.ipsa.ru/en