Posm autumn 16 eng

6-8 September 2016 Moscow, Crocus Expo, Pavilion 1, Hall 4

POSM AREA

at IPSA Autumn 2016 Exhibition Floor

POSM AREA Why exhibit?

Quality of b2b audience: 5000 professionals – your potential clients. 30% of them are advertising agencies and 32% - corporate buyers represented by major chain retailers and FMCG sector.

POSM AREA Visitors Profile

POSM AREA Sample Attendee List Advertising/BTL agencies

• ADV, BeeTL, Mix Communication, OMD OM Group, Rumedia Food

• HAYAT Marketing LLC, Kellogg Rus, Nestle, RedBull, Bonduelle, PepsiCo Retail Chains

• Metro Cash and Carry, OBI, Х5 Retail Group, SELGROS, L’Etoile, To Be Bride, Swarovski, Avon Pharma, cosmetics

• Bayer, Berlin Hemi, Boiron, KRKA Pharma, Herbion International Inc, Mann & Schröder Russland, STADA, Unilever, Unipharm Electronics

• Asus, CASIO Europe GmbH, Hansa, Kenwood, Konika Minolta, OMRON, Samsung, SIEMENS Banks and finances

• VTB24, Alpha Bank, Sberbank, Western Union Telecom

• TELE2, Yandex, Zyxel, Kaspersky Lab Automobile

• Volvo, Mustang Motors, Scania, Ford, Hyundai

POSM AREA Exhibitors’ satisfaction

PROMOTION Special marketing campaign

Special marketing campaign: wide announcement of the area and its participants among representatives: • • • •

Manufacturers Retail shops and chains Advertising agencies Shopping malls, superand hypermarkets

PROMOTION We promote POSM area and its participants among potential visitors via electronic newsletters. Just give us news about your products and solutions and increase the flow of potential visitors to your stand!

ПРИГЛАСИТЕ КЛИЕНТОВ НА ВАШ СТЕНД НА IPSA ВЕСНА 2016!

Корпоративные заказчики Corporate buyers (FMCG, buyers, food, (FMCG, фарма, продукты питания, electronics, finances etc.) и т.д.) связь, бытовая техника, ,банки

12% 14% 55%

Advertising/BTL agencies Рекламные агентства

19% Посетители 2014-2015 IPSA visitorsIPSA databases

Сетевой ритейл Chain retailers

MORE THAN

120 000 SUBSCRIBERS

ONLINE PROMOTION POSM mark near your company in Online Catalogue

Announcement at IPSA profile in Facebook

Your news at IPSA website

Online Catalogue with the extra options is the unique opportunity to promote your company before, during and even after the show!

Website:

80 000 views

In the show month

EXAMPLE OF ONLINE CATALOGUE ENTRY POSM

POSM and NEW marks

Description up to 500 char.

Product pictures and description

Contacts

ONSITE PROMOTION Exhibition printed catalogue is a useful reference tool which will be used by visitors in the whole year following the show.

The catalogue will be available for all the visitors – your potential customers.

POSM mark next to your company description in the printed catalogue

5000 UNIQUE VISITORS: advertising agencies, corporate buyers, retailers, etc.

POSM flag at your fascia board

To book a stand or get additional information please contact our International Sales Manager:

Natalia Babina natalia.babina@reedexpo.ru Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682

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