6-8 September 2016 Moscow, Crocus Expo, Pavilion 1, Hall 4
POSM AREA
at IPSA Autumn 2016 Exhibition Floor
POSM AREA Why exhibit?
Quality of b2b audience: 5000 professionals – your potential clients. 30% of them are advertising agencies and 32% - corporate buyers represented by major chain retailers and FMCG sector.
POSM AREA Visitors Profile
POSM AREA Sample Attendee List Advertising/BTL agencies
• ADV, BeeTL, Mix Communication, OMD OM Group, Rumedia Food
• HAYAT Marketing LLC, Kellogg Rus, Nestle, RedBull, Bonduelle, PepsiCo Retail Chains
• Metro Cash and Carry, OBI, Х5 Retail Group, SELGROS, L’Etoile, To Be Bride, Swarovski, Avon Pharma, cosmetics
• Bayer, Berlin Hemi, Boiron, KRKA Pharma, Herbion International Inc, Mann & Schröder Russland, STADA, Unilever, Unipharm Electronics
• Asus, CASIO Europe GmbH, Hansa, Kenwood, Konika Minolta, OMRON, Samsung, SIEMENS Banks and finances
• VTB24, Alpha Bank, Sberbank, Western Union Telecom
• TELE2, Yandex, Zyxel, Kaspersky Lab Automobile
• Volvo, Mustang Motors, Scania, Ford, Hyundai
POSM AREA Exhibitors’ satisfaction
PROMOTION Special marketing campaign
Special marketing campaign: wide announcement of the area and its participants among representatives: • • • •
Manufacturers Retail shops and chains Advertising agencies Shopping malls, superand hypermarkets
PROMOTION We promote POSM area and its participants among potential visitors via electronic newsletters. Just give us news about your products and solutions and increase the flow of potential visitors to your stand!
ПРИГЛАСИТЕ КЛИЕНТОВ НА ВАШ СТЕНД НА IPSA ВЕСНА 2016!
Корпоративные заказчики Corporate buyers (FMCG, buyers, food, (FMCG, фарма, продукты питания, electronics, finances etc.) и т.д.) связь, бытовая техника, ,банки
12% 14% 55%
Advertising/BTL agencies Рекламные агентства
19% Посетители 2014-2015 IPSA visitorsIPSA databases
Сетевой ритейл Chain retailers
MORE THAN
120 000 SUBSCRIBERS
ONLINE PROMOTION POSM mark near your company in Online Catalogue
Announcement at IPSA profile in Facebook
Your news at IPSA website
Online Catalogue with the extra options is the unique opportunity to promote your company before, during and even after the show!
Website:
80 000 views
In the show month
EXAMPLE OF ONLINE CATALOGUE ENTRY POSM
POSM and NEW marks
Description up to 500 char.
Product pictures and description
Contacts
ONSITE PROMOTION Exhibition printed catalogue is a useful reference tool which will be used by visitors in the whole year following the show.
The catalogue will be available for all the visitors – your potential customers. POSM mark next to your company description in the printed catalogue
5000 UNIQUE VISITORS: advertising agencies, corporate buyers, retailers, etc.
POSM flag at your fascia board
To book a stand or get additional information please contact our International Sales Manager:
Natalia Babina natalia.babina@reedexpo.ru Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682
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