Interview with Super Amazing

Describe what you do in 5 words

Wholesale Fashion Jewellery & Hair Accessories

Finish this sentence: Your customers love your business because...

We love their businesses in return! We work hard to make sure our customers have the products they need to achieve sales success. We do this by keeping customer feedback top of mind when developing new ranges.

What does a day in your 'new normal' life look like?

It is business as usual here, albeit with a renewed focus on the health and safety of our staff and customers.

Something we might not know but will be glad we found out about you/your business:

Mardi spent her early years designing for some of Australia’s biggest brands. Oroton, Morrissey, Swarovski – just to name a few. In fact, Mardi has only ever worked in the fashion accessory industry, and with that comes an enormous amount of product knowledge that our team and customers benefit from.

Retail Right Now:

How have you had to innovate your customer experience?

Online sales have grown substantially in this time. Our aim is to delight the customer with quick delivery and thoughtful packaging.

How are you managing your team at this time?

We foster a culture of positivity at Super Amazing, which has helped our small team stay calm and confident during social isolation. Opportunities to learn new skills have also been encouraged, everything from product photography, website maintenance, and brushing up on new software features.

What feedback have you got from your customers on how it is to be in retail right now?

Retail has never had it tougher. However, we have so many incredible customers thinking outside the square on how to best serve their customers right now and we find inspiration in that.

Are there and small wins you've still managed to archive during this time?

We have completed the process of removing all single use plastic from our orders and packaging.

Your Thoughts On:

Where the retail industry will land:

We believe this will be a small retailer’s time to shine. Restrictions may remain in place for some time and we think ‘high street’ and ‘stand-alone’ stores will benefit as they have better control over their environments and can give a more personalised customer experience, which we are all craving right now.

Resilience: The secrets to getting a customer to return for more:

Great products at fair prices with good sell through. Great products at fair prices with good sell through.

Looking Forward:

Do you have any new products to promote?

Super Amazing are in this industry for the Super Amazing are in this industry for the long term. We have designed, developed, and long term. We have designed, developed, and committed to new ranges and will be releasing committed to new ranges and will be releasing them on schedule as usual. them on schedule as usual.

What are your best sellers?

Our customers have a knack for finding the Our customers have a knack for finding the best sellers. Sign in or register for wholesale best sellers. Sign in or register for wholesale access at www.superamazing.com.au to see access at www.superamazing.com.au to see them for yourself. them for yourself.

Share your thoughts on how we pull through the next 6-12 months together:

As a wholesaler, we are being careful but optimistic. We will continue to bring quality new ranges to market so that our customers will have the newness they need to generate sales. We are already offering longer payment terms and encourage an open dialogue with our customers, sharing trend info and ideas freely.

The Essentials:

How can buyers order from you?

Via our trade only website, email, telephone, or Via our trade only website, email, telephone, or in person (outside of lockdown areas).

Phone: 03 5422 6835

Kitza: 0424 349 050

Mardi: 0418 457 744

Email: online@superamazing.com.au

www.superamazing.com.au

Should they expect delays?

No. We are fully stocked and ready to deliver. No. We are fully stocked and ready to deliver.