Company Profile UNIQLO by Refa Adrian

LIST OF CONTENTS ABOUT UNIQLO..................................................................................................................................1 HISTORY OF THE COMPANY..............................................................................................................2 VISI & MISI.........................................................................................................................................3 THE MEANING OF COMPANY LOGOS................................................................................................4 STRUCTURE OF THE COMPANY.........................................................................................................5 CORPORATE CULTURE.......................................................................................................................6 UNIQLO BUSINESS MODEL................................................................................................................7 THE PRODUCT..............................................................................................................................8-11 FINANCIAL DATA OF UNIQLO.....................................................................................................12-13 UNIQLO PERFORMANCE IN FOCUS.................................................................................................14 GOALS OF UNIQLO..........................................................................................................................15

ABOUT UNIQLO UNIQLO is a clothing apparel company, which was originally founded in Yamaguchi, Japan in 1949 as a textiles manufacturer. Now it is a global brand with over 1000 stores around the world. Redefining clothing, with a focus on quality and textiles which has been unwavered since the company's origins in 1949

HISTORY OF THE COMPANY After World War II ended, precisely in 1949, was the beginning of UNIQLO establishment. At that time the company was founded by Hitoshi Yanai who is the father of the current managing director Tadashi Yanai opened a men's clothing store named Ogori Shoji in Ube City, Yamaguchi Prefecture. In 1984 precisely when Tadashi Yanai was an adult, he founded a shop that sells casual clothing under the name Unique Clothing Warehouse in Hiroshima City 30 The name "UNIQLO" itself arises from the combination of the words "Unique Clothing". The main aim of the UNIQLO company is to inspire the world by casual dress. In taking the name UNIQLO, the company has the brand philosophy "Made for All as the company's slogan. In 1991 Tadashi Yanal changed the name of his

father's company "Ogori Shoji" to "Fast Retailing

UNIQLO VALUES - Fast Retailing - Start Up Mindset - Customer First

UNIQLO VISION STATEMENT Our vision is bold; to become the number 1 clothes retailer in the world. We truly believe that this dream can be achieved through providing the best customer service experience on the high street UNIQLO s business is, and has always been, customer-driven, and customer-first. Products, stores, services people, management. Everything we do centers around the individual who wears the clothes.

UNIQLO MISSION STATEMENT UNIQLO (Fast Retailing Group) has adopted a new sustainability mission statement, "Unlocking the Power of Clothing". With a focus on products, supply chain, employees, stores and communities, we will change the world for the better through our business.

THE MEANING OF COMPANY LOGOS All companies certainly have a logo as a corporate identity. The name taken from the company UNIQLO originated from a combination of the short form of "Unique Clothing". At that time an employee spelled the letter "C" written as "Q" instead. In the end Tadashi Yanai decided to change the company's name to "UNIQLO". 36 Mistakes made by its employees, it is considered to be able to make the company's brand to look cooler. In addition, UNIQLO made 2 languages in the company logo namely, Japanese and English. Logos are used on all products and their

advertisements. The UNIQLO product logo design shows bold clothing.

STRUCTURE OF THE COMPANY

UNIQLO is a Japanese casual wear clothing company that offers premium clothing products to men, women, kids and babies. The company has obtained international fame due to its basic, innovative designs and affordable prices. The company is known for its flat organizational structure where every employee is given the opportunity to express his/her ideas, thoughts and concerns The opt project management structure that may be followed by UNIQLO is the functional organization structure. A functional organization structure mainly divides the employees on the basis of their skills, expertise, and other concerned roles and responsibilities. This method may be most suitable for the company because of the following reasons:As the company gets involved in different business functions such as planning. production and sales, a functional organizational structure may help the company to keep a track of all the daily activities of various departments. The company can segregate the employees depending upon the specialization required to perform a specific task to achieve the predefined objectives. This project management structure may help the company to focus on each core area that may eventually enhance the productivity of each department. as each employee may be focusing on their own responsible areas. Under this method, the employees may be more conscious and accountable as there may be a clear line of command and clarity in the roles and responsibilities that each employee needs to perform.

CORPORATE CULTURE The organizational culture represents the specific pre-defined policies that provide guidance to the employees and give a sense of direction. It is a complex system that comprises the shared beliefs, values and assumptions, and governs the employees' behavior within the organization. These underlying assumptions, beliefs and values contribute to the unique and distinct psychological and social environment. In this article, the organizational culture of the UNIQLO is analyzed in light of Hofsetede's organizational culture model. The vision statement of UNIQLO is brief and to the point. This means that the company has not used long dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. The vision statement should be brief and comprehensive - it should communicate the essence of the business. and its future plans to help the stakeholders understand its business philosophy and business strategy.

UNIQLO BUSINESS MODEL UNIQLO is able to produce such an amazing number of unique products because our business model unifies the entire clothes-making process--from planning and design through production, distribution, and retail. UNIQLO'S market share is expanding worldwide as it develops radical new materials together with the world's best fabric technology innovators and creates basic designs using superior natural materials. UNIQLO Life Wear is high-quality, innovative clothing that is universal in design and comfort. It is made for everyone, everywhere UNIQLO leverages today's increasingly digital world to communicate directly with customers and quickly transform their desires into actual products

THE PRODUCT

FINANCIAL DATA OF UNIQLO Uniglo owner Fast Retailing announced a record annual profit on Thursday, as most of the casual clothing retailers markets rebounded from the COVID pandemic The Japanese fashion group said it expected a further rise of more than 15% in revenue in the current fiscal year to August 2023. But it said in a statement that the "business environment continues to be severe in light of progressive inflation and the rapid depreciation of the yen and said net income would fall Fast Retailing said net income for the 12 months ended August rose 60.9% to a record high of 273.3 billion yen, after annual sales rose 7.9% to 2.3 trillion yen Group operating profit increased 19.4% year on year to 297.3 billion yen.

However, greater China, which accounts for about half of the revenue from sales for Uniqlo business outside Japan, remained sluggish, with what Fast said was a significant contraction in profit, albeit with a recovery in the fourth quarter, due to the lingering effects of COVID restrictions in China.

FINANCIAL DATA OF UNIQLO Fast Retailing expects net profit for the current fiscal year, ending next August, to fall by almost 16% year on year to 230 billion yen ($1.57 billion), taking into account foreign exchange effects. Uniqlo has already raised the prices of fleece, down jackets and other autumn and winter products in Japan in response to rising material prices and logistics costs “It is impossible to keep prices unchanged in the face of a weak yen and high raw material prices, Tadashi Yanai, the president and chairman of Fast Retailing, said at a press conference on Thursday. Even after raising prices, "sales are strong," he said. Fast Retailing said it would strengthen international operations, transforming its office in the U.S. into a second global headquarters with a role in R&D and merchandizing. The company will expand shop openings in eastern Europe including Poland, with the aim of more than tripling sales on the continent to 500 billion yen ($3.5bn) by 2027

UNIQLO PERFORMANCE IN FOCUS

UNIQLO Japari reported a decline in revenue but an increase in profit in fiscal 2022, with revenue totaling 810.2 billion yen (-3.8% year-on-year) and operating profit totaling 124.0 billion yen (+0.6% year-on-year). Full-year same-store sales (including e-commerce) contracted by 3.3% year-on-year in the first half from 1 September 2021 through 28 February 2022, same-store sales declined by 90% year-on-year because we were unable to fully satisfy customer demand due to shortages in some strong-selling Winter items. However, same-store sales increased by 4.7% year-on-year in the second half from 1 March through 31 August 2022 on strong sales of Kando Jackets and Kando Pants as well as regular shirts that met customers renewed going out needs and strong sales of Summer ranges once the temperature rose from July onwards. Meanwhile, full-year e-commerce sales expanded by 3.1% year-on-year in fiscal 2022 to 130.9 billion yen, constituting 16.2% of total revenue. The UNIQLO Japan gross profit margin improved 25 points year-on-year in fiscal 2022 While the cost of sales worsened in the wake of sharp rises in row materials and transportation costs, the discounting rate improved markedly thanks to our fundamental drive to contral retail prices. The selling, general and administrative expense ratio increased by 15 points year-on-year because we have been increasing advertising spend to strengthen branding from a medium- to long-term perspective, and pursuing strategic investments in automated warehousing.

GOALS OF UNIQLO Despite its huge success so far, Uniqlo faces its own global business challenges. As noted above, the brand takes a very different strategy from its fast fashion competitors like Zara, H&M and Gap. What are some of the strategic business considerations Uniqlo needs to have in mind in its strive to be the world's top apparel retailer? - Differentiation through innovation - Focus more on quality, less on ice - Leveraging on digital - Next generation ownership - Global competition - International expansion

UNIQLO Company Proﬁle

Location 103-113 Regent Street, London, W1B 4HL - UK Email Address wecare@uniqlo-usa.com or Contact us 1 - 855 - 486 - 4756