2014-2015
Media Book
Table of Contents Advertising and Payment Policies The Reflector’s policies include local and national policies. Also policies on ad content, makegoods and political advertisements ...........................................................................................................................3
2014-2015 Publishing Schedule The calendar shows The Reflector’s publication dates throughout the academic year.................................................................................................................4
Mechanical Measurements and Online Sizes & Rates Advertisers who wish to place camera-ready ads, this page will better acquaint you with our broadsheet format. Advertisers can also view the online sizes and prices that are offered .....................................................................................................5
Broadsheet Sizes and Rates Detailed chart of every ad size including local camera-ready, local non-camera-ready and national rates..............................................................................................................6-7
Pre-Printed Insert Placement and Classified Rates For advertisers who wish to place inserts in The Reflector, this page will better acquaint you with our deadlines, size requirements, rates, limitations, restrictions and printer’s shipping address...........................................................................................................................................8
Contact Information Business Manager — Denise Kellum
O: (662) 325-2374 Fax: (662) 325-8985
dkellum@reflector.msstate.edu Advertising Manager — Alex Anthony O: (662) 325-7907 C: (601) 720-7454 aanthony@reflector.msstate.edu Advertising Consultant Staff O: (662) 325-4005 advertise@reflector.msstate.edu Editor in Chief — Emma Crawford O: (662) 325-7905 2 editor@reflector.msstate.edu
MAILING ADDRESS The Reflector P.O. Box 5407 Miss. State, MS 39762-5407 SHIPPING ADDRESS The Reflector 105 Lee Boulevard Miss. State, MS 39762 YOUR ADVERTISING CONSULTANT _______________________________ _______________________________ _______________________________
aDVeRTIsInG & PaYMenT PolICIes PAYMENTS — Advertisers can make payments by cash, check, cashier's check, money order or credit/debit card . A $30 service charge will be assessed for returned checks. Checks will not be accepted from advertisers that repeatedly write returned checks. A business contact form must be completed for The Reflector to keep on file. PREPAYMENT — All payments for advertising must be made in advance of publication unless The Reflector's business manager and advertising manager approve credit. Prepayment is required for advertising from new businesses, out-of-state advertisers, political advertisers, campus organizations without Banner accounts, goingout-of-business advertisers and/or transient advertisers. Credit will not be given to these advertisers. If advertisers reserve space for ads and payment is not received before the advertising deadline, the advertisement will be pulled. The advertiser will then be charged for The Reflector's loss of revenue from the ad space that was reserved. The advertiser will not be able to place future advertising until the charge is paid. LOCAL ADVERTiSERS — To be considered for credit, established customers of a year or more can complete a credit application for submission to the business manger. Decisions of the business manager and advertising manager can be appealed to the upper management of The Reflector. For customers approved for credit, statements are sent the first of every month. Payments are expected within two weeks after statement is received. For advertisers who do not pay within 15 days of receiving a statement, finance charges will be added for each month past due and advertising may be subject to suspension. NATiONAL ADVERTiSERS — National ad agencies can apply for credit with The Reflector. The business manager and the advertising manager will decide whether credit will be given. Any business using an out-of-state ad agency will be charged the national ad net rate. AD CANCELLATiONS — Advertisement cancellations or rescheduling will be made at no charge if made before ad placement deadline. Advertisers who cancel or reschedule after the placement deadline will be responsible for payment of ad space reserved. POLiTiCAL ADVERTiSMENTS — ALL political ads are accepted but must be paid in advance. The words “paid for by (name of organization)” must appear prominently within the ad. MAKEGOODS — Claims for adjustments for errors in advertising must be brought to the attention of the advertising manager upon receipt of proof of publication. Claims must be made before the next statement is sent. Credit will be given for the first incorrect insertion only. The Reflector’s advertising manager will determine adjustments based on the severity of the error. Credit will not be given for misspelled words. The Reflector is not responsible for incorrect camera-ready ads submitted by the advertiser. COPY RESTRiCTiONS — The Reflector reserves the right to censor, edit or reject any advertising that violates any Reflector or university policy. In cases of questionable material, the editor or advertising manager will attempt to contact advertisers to discuss significant changes. If the advertiser cannot be contacted before the publication deadline, the ad will be pulled. The editor in chief reserves the right to reject any ad based on content. Ads must be in accordance with general policies on Reflector content; i.e. no libel, no advertising for services or goods prohibited by law, no misappropriation. Call the editor with questions or comments about content at 662-325-7905. Advertisements for hard liquor, wine and beer are allowed. The ad must be tasefully created, however, and must not encourage alcohol abuse, portray drinking as a solution to a problem, offer alcohol at a non-licensed establishment or promote risky behaviors — health or sex related. The Reflector will not run ads that — through photography or artwork — inappropriately expose the genitalia and buttocks of men or women, breasts of women, or suggest to such. The Reflector reserves the right to reject sexually exploitive materials of any nature. No policy can list all guidelines for acceptable and unacceptable ads. The Reflector encourages advertisers to exercise good judgment and good taste. The Reflector does not accept advertising for mail orders, adoptions ads, tobacco, term paper research, inmates seeking pen pals, personal ads and online gambling sites. 3
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2014 Fall Semester August 18....................................Classes Begin September 1........................Holiday (Labor Day) October 23-24.....................................Fall Break November 26-28...............Thanksgiving Holiday December 2....................................Classes End
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2015 Spring Semester January 12...................................Classes Begin January 19...........Holiday (Martin L. King Jr. Day) March 9-13..................................Spring Break April 3............................Holiday (Good Friday) April 29............................................Classes End
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DENOTES RUN DATES DENOTES HOME FOOTBALL GAMES
Special Editions: Welcome Back - August 22 Homecoming - November 7 Bulldog Bash - October, date TBA Super Bulldog Weekend - TBA Orientation - Summer 2015
MeCHanICal MeasUReMenTs
(effective July 1, 2014) The Reflector is printed on Tuesday and Friday in a broadsheet format which measures 6 columns wide by 20.5 inches tall.
Columns Wide 1 Col...................................... 2 Col...................................... 3 Col...................................... 4 Col...................................... 5 Col...................................... 6 Col......................................
Half Page
Full Page
Width in inches ..............1.70”................... ...............3.52”................... ...............5.34”................... ...............7.16”................... ...............8.98”................... ..............11.00”...................
Quarter Page
6 columns x 20.5 inches 6 columns x 10.5 inches 3 columns x 10.5 inches = 63 column inches = 31.5 column inches = 123 column inches
Width in Picas ......................................10p3 ....................................21p12 .....................................32.p4 ....................................42p96 ....................................53p88 ........................................66p
Eighth Page
Business Card
3 columns x 5 inches = 15 column inches
2 columns x 2 inches = 4 column inches
onlIne aDVeRTIsInG
Online ads can be placed online any day Monday through Friday. They will go live at 7 a.m. on the first day and remain active throughout the contract. The spots will be sold in seven-day increments. Each spot will have a maximum of 5 ads that will be rotated. All online contracts must be approved by the advertising manager before they become effective. This is to prevent any issues with overbooking.
The
Option 1: 300 x 250 $60 per week
Reflector
Breaking News Banner 1
Featured Story
2
3
Option 2: 300 x 125 $30 per week Option 3: 300 x 600 $80 per week
online stats @reflectoronline 6700+ followers Reflectoronline 1900+ likes
reflector-online.com 60,000+ VIEWS LAST SCHOOL YEAR
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The
Reflector BROADSHEET SIZES & RATES LOCAL RATE Camera-Ready $7.00 per CI net Non-Camera-Ready $8.00 per CI net National $10.00 per CI net
AD PLACEMENT DEADLINES Thursday at 5 p.m. for Tuesday editions. Tuesday at 5 p.m. for Friday editions.
CAMERA READY DEADLINES The physical advertisement must be at The Reflector by the deadline for the appropriate edition: Wednesday at 12 p.m. for Friday editions. Friday at 12 p.m. for Tuesday editions. A $25 inconvenience fee will be charged for any camera-ready advertisement that is not sent in by the deadline. Camera-ready advertisements are accepted in PDF and TIFF forms. Ads may be submitted through email to advertise@reflector. msstate.edu or on digital media. Camera-ready advertisements that are requested or required to be changed will be charged a non-cameraready rate.
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AD SIZES OFFERED COLUMNS 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
INCH 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 20.5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 20.5 1 2 3 4 5 6 7 8 9 10 10.5 11 12 13 14 15 16 17 18 19 20 20.5
COLUMN INCHES
LOCAL CAMERA READY
TOTAL CI 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 20.5 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 41 3 6 9 12 15 18 21 24 27 30 31.5 33 36 39 42 45 48 51 54 57 60 61.5
$7.00/INCH
NOT $14.00 $21.00 $28.00 $35.00 $42.00 $49.00 $56.00 $63.00 $70.00 $77.00 $84.00 $91.00 $98.00 $105.00 $112.00 $119.00 $126.00 $133.00 $140.00 $143.50 $14.00 $28.00 $42.00 $56.00 $70.00 $84.00 $98.00 $112.00 $126.00 $140.00 $154.00 $168.00 $182.00 $196.00 $210.00 $224.00 $238.00 $252.00 $266.00 $280.00 $287.00 $21.00 $42.00 $63.00 $84.00 $105.00 $126.00 $147.00 $168.00 $189.00 $210.00 $220.50 $231.00 $252.00 $273.00 $294.00 $315.00 $336.00 $357.00 $378.00 $399.00 $420.00 $430.50
LOCAL NON-‐ CAMERA READY $8.00/INCH OFFERED $16.00 $24.00 $32.00 $40.00 $48.00 $56.00 $64.00 $72.00 $80.00 $88.00 $96.00 $104.00 $112.00 $120.00 $128.00 $136.00 $144.00 $152.00 $160.00 $164.00 $16.00 $32.00 $48.00 $64.00 $80.00 $96.00 $112.00 $128.00 $144.00 $160.00 $176.00 $192.00 $208.00 $224.00 $240.00 $256.00 $272.00 $288.00 $304.00 $320.00 $328.00 $24.00 $48.00 $72.00 $96.00 $120.00 $144.00 $168.00 $192.00 $216.00 $240.00 $252.00 $264.00 $288.00 $312.00 $336.00 $360.00 $384.00 $408.00 $432.00 $456.00 $480.00 $492.00
NATIONAL RATE $10/NET $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 $90.00 $100.00 $110.00 $120.00 $130.00 $140.00 $150.00 $160.00 $170.00 $180.00 $190.00 $200.00 $205.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00 $200.00 $220.00 $240.00 $260.00 $280.00 $300.00 $320.00 $340.00 $360.00 $380.00 $400.00 $410.00 $30.00 $60.00 $90.00 $120.00 $150.00 $180.00 $210.00 $240.00 $270.00 $300.00 $315.00 $330.00 $360.00 $390.00 $420.00 $450.00 $480.00 $510.00 $540.00 $570.00 $600.00 $615.00
AD SIZES OFFERED COLUMNS 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6
INCH 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 20.5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 20.5 1 2 3 4 5 6 7 8 9 10 10.5 11 12 13 14 15 16 17 18 19 20 20.5
COLUMN INCHES
LOCAL CAMERA READY
TOTAL CI 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60 64 68 72 76 80 82 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 102.5 6 12 18 24 30 36 42 48 54 60 63 66 72 78 84 90 96 102 108 114 120 123
$7.00/INCH
NOT $56.00 $84.00 $112.00 $140.00 $168.00 $196.00 $224.00 $252.00 $280.00 $308.00 $336.00 $364.00 $392.00 $420.00 $448.00 $476.00 $504.00 $532.00 $560.00 $574.00 $35.00 $70.00 $105.00 $140.00 $175.00 $210.00 $245.00 $280.00 $315.00 $350.00 $385.00 $420.00 $455.00 $490.00 $525.00 $560.00 $595.00 $630.00 $665.00 $700.00 $717.50 $42.00 $84.00 $126.00 $168.00 $210.00 $252.00 $294.00 $336.00 $378.00 $420.00 $441.00 $462.00 $504.00 $546.00 $588.00 $630.00 $672.00 $714.00 $756.00 $798.00 $840.00 $861.00
LOCAL NON-‐ CAMERA READY $8.00/INCH OFFERED $64.00 $96.00 $128.00 $160.00 $192.00 $224.00 $256.00 $288.00 $320.00 $352.00 $384.00 $416.00 $448.00 $480.00 $512.00 $544.00 $576.00 $608.00 $640.00 $656.00 $40.00 $80.00 $120.00 $160.00 $200.00 $240.00 $280.00 $320.00 $360.00 $400.00 $440.00 $480.00 $520.00 $560.00 $600.00 $640.00 $680.00 $720.00 $760.00 $800.00 $820.00 $48.00 $96.00 $144.00 $192.00 $240.00 $288.00 $336.00 $384.00 $432.00 $480.00 $504.00 $528.00 $576.00 $624.00 $672.00 $720.00 $768.00 $816.00 $864.00 $912.00 $960.00 $984.00
The
NATIONAL RATE
Reflector
$10/NET $80.00 $120.00 $160.00 $200.00 $240.00 $280.00 $320.00 $360.00 $400.00 $440.00 $480.00 $520.00 $560.00 $600.00 $640.00 $680.00 $720.00 $760.00 $800.00 $820.00 $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 $500.00 $550.00 $600.00 $650.00 $700.00 $750.00 $800.00 $850.00 $900.00 $950.00 $1,000.00 $1,025.00 $60.00 $120.00 $180.00 $240.00 $300.00 $360.00 $420.00 $480.00 $540.00 $600.00 $630.00 $660.00 $720.00 $780.00 $840.00 $900.00 $960.00 $1,020.00 $1,080.00 $1,140.00 $1,200.00 $1,230.00
COLOR The Reflector is printed using a four-color process. The cost is added onto the cost of the ad.
Size:
Price: Full color (spot color)
Up to 1/8 page $35 ($25) Up to 1/4 page $65 ($35) Up to 1/2 page $100 ($85) Up to full page $125 ($100)
FIGURING AD SIZE & COST Use the two charts on these pages to decide what ad size and/or cost best fits your advertising budget. Costs for each rate have been figured for each ad size offered by The Reflector. Example If you qualify for a local rate ad that costs roughly $50, you can look at the chart and find that you can purchase 10 column inches of ad space. By looking at the chart, you will notice that three ad sizes correspond to this same rate. For $60, you can place either a 1x10, 2x5, or 5x2 camera ready ad.
AD POSITION Ad position can be guaranteed for an additional $50 fee. All positions must be approved by the ad manager before agreement is finalized.
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about us Since 1887, The Reflector has served Mississippi State University and the surrounding community. The Reflector publishes twice a week throughout the fall and spring academic year, excluding holidays and final exams. We circulate 10,000 broadsheet (6 columns x 20.5 inches) newspapers to over 90 locations on campus and to over 200 various businesses off campus, including the Starkville and Golden Triangle area. Not limited by distance, The Reflector also travels across the United States to MSU alumni and others each year. This year, The Reflector continues to offer advertising on reflectoronline.com which received over 60,000 views last year. The Reflector’s website, reflector-online.com, gives advertisers a unique ability to reach a broader demographic base. Advertising in The Reflector gives businesses opportunities to reach the thousands of students, faculty and staff at Mississippi State. It also reaches entering freshmen and transfer students, allowing these potential customers to learn about your business. Furthermore, we have an excellent advertising staff composed of talented sales representatives and graphic designers to meet your advertising needs. Because we offer the best advertising rates in the area, you can achieve more advertising for less money. Our goal is to serve you in the most efficient and friendly manner you deserve to promote your business. As we continue to serve, we welcome your comments and appreciate your patronage.
InseRTs & ClassIfIeD aDVeRTIsInG Deadlines for inserts
Space Reservation: Insertion orders must be received by The Reflector fourteen (14) days prior to run date. Receipt of material: Printer must receive copy of insertion order and inserts seven (7) days prior to run date.
Rates
Rates per thousand: $50.00 net Minimum run of inserts per issue: 4,000 Maximum run of inserts per issue: 10,000
Shipping Information
Limitations & Restrictions Inserts must be preapproved by the Advertising Manager and Editor. The insert (s) must state that the insert is an Advertising Supplement prominently within the insert.
Deadlines for classifieds Thursday at 5 p.m. for Tuesday’s edition. Tuesday at 5 p.m. for Friday’s edition.
Rates Cash or Credit Card Only (maximum of 35 words) Students/Staff — $3 per issue Businesses — $5 per issue
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Signature Offset: Olive Branch Attn: Mike Coppedge, Receiving Clerk Re: The Reflector 10666 Olive Branch, MS 38654 Phone: 662-895-0303 email: mikec@signatureoffset.com
2014 aWaRDs Mississippi Better Newspaper Contest: • No. 1-General Excellence Award • No. 1-Best Graphic • No. 3-Best Website • No. 1-Best Design • No. 1,2,3- Best Single Advertisement Southeastern Journalism Conference: • No. 2-Overall in On Site Competition • No. 1- Media Ethics