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BULLDOG BASH 2012

Marketing staff benefits from GUIDE TO performance on the field SPORTS | B5

INSIDE

FRIDAY

NOVEMBER 2, 2012

Reflector The

REFLECTOR-ONLINE.COM 125TH YEAR | ISSUE 19

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THE STUDENT NEWSPAPER OF MISSISSIPPI STATE UNIVERSITY SINCE 1884

BY KRISTEN SPINK Sports Editor

W

hile Mississippi State athletics continues to succeed on the field, with back-to-back Bowl wins and an SEC championship last year in baseball, the past few years have witnessed the MSU Athletic Department springboard as one of the front-runners in the world of social media. Last year, MSU became the first college to employ social media on the playing field when the school placed #HAILSTATE on its north end zone for the Egg Bowl. MSU director of marketing Chad Thomas said the idea came in a meeting during the summer of 2011. In the meeting, the idea of putting

hashtags on the back of State’s Egg Bowl jerseys was mentioned, but those present decided that would be taking things a little too far with the commercialization of sport. The end zone idea was then mentioned and chosen. Thomas said there was some consternation from fans about the new end zone at first, but once nationally respected publications and personalities commented on the distinctiveness of the idea, fans warmed up to it. One of those celebrities was Dallas Mavericks owner and broadcast.com founder Mark Cuban. In an email to mashable.com, Cuban said the idea was brilliant. “It’s a phenomenal idea,” Cuban said. “It’s a fun way to involve social media at the game, and to TV viewers, it’s going to stir up some emo-

tions between both teams. I can definitely see the Mavs and other teams doing it.” The trend continues this weekend with the end zone featuring #SnowBowl2012 to remind fans of the 2000 bowl game between MSU and Texas A&M played in the snow, with the Bulldogs winning 43-41 in overtime. Not only is the Athletic Department promoting social media on the field, but the department has also built up the Bulldog fan base online through exclusive use. Social media is rapidly changing the way athletics updates fans and generates support for teams. Whereas in the past, breaking news and updates may have taken a day or more to publish, social media allows news to break in a matter of seconds. SEE SOCIAL MEDIA, B6

ZACK ORSBORN | THE REFLECTOR

Bulldog Bash pep rally today Students should wear white, Wayne Madkin will speak BY HILLARY LAPLATNEY Staff Writer

Mississippi State University’s Student Association encourages MSU students to wear white and cheer loudly during the Bulldog Bash pep rally tonight at 5:15 in the Cotton District. The rally is put on by the SA History and Traditions Committee. It is designed to be a chance for students, friends and family to show Bulldog spirit before the concert begins. Vijay Kannuthurai, co-director of the committee, said students should wear white to the rally as a nod to the Bulldog’s 2000 Independence Bowl win over Texas A&M. “(The Independence Bowl) was the last time we played Texas A&M,” Kannuthurai said. “The game was played in a driving snowstorm, and Mississippi State wore white jerseys and eventually won the game in overtime. It has since been known as the “Snow Bowl” and we decided to adopt the concept for our Dawg Rally.” SEE RALLY, A2

READER’S GUIDE

BAD DAWGS..............................A3 OPINION...............................A7 CONTACT INFO..................... A 7 BULLETIN BOARD................. A6

YeHive launching at Bulldog Bash BY EMMA CRAWFORD News Editor

For Mississippi State University alumnus and Starkville resident, Brad Fuller, Friday’s Bulldog Bash event will be the beginning of his hard work’s pay-off. Fuller is the co-founder and chief executive officer of YeHive, a new events-focused social media platform to be launched Friday during Bulldog Bash. According to Fuller, YeHive’s unveiling could potentially be one of the biggest launches of a social media platform yet. “If we can get 5,000 downloads that night we’ll be one of the largest social media launches in history,” he said. “And over the course of that day if we can get 10,000 we could surpass Instagram as the largest social media launch in history.” Fuller said YeHive has received positive

feedback and that he is hopeful it will make history. “I think we can do it,” he said. “I think we can be up there in the top few as far as social media launches, and I think that’d be pretty neat right here out of Starkville.” Fuller graduated from MSU in 2004 with a degree in agribusiness and teamed up this summer with co-founder Gary Butler, who is also founder, chairman and CEO of Camgian Microsystems Corporation, to turn the idea for YeHive into action. Fuller said YeHive began on the golf course. “He (Butler) and I were playing golf one day, and I had an idea for a website and he had an idea for a website and we kind of merged them together and decided to build it,” he said. “Then once we started building it, we added features and things like that and it just kind of emerged.” SEE YEHIVE, A2

Police prep for Bash crowds

CROSSWORD .................. ..... A 6 CLASSIFIEDS.........................A6 LIFE...................................B1 SPORTS.................................B5

POLICY

BY JAMIE ALLEN Staff Writer

Bulldog Bash weekend is here and the Starkville police are stepping up their forces to accommodate this large Lindley event. David Lindley, chief of Starkville police, said this event has been going on for 10 years, and the police have developed a plan for handling the crowds.

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JAY JOHNSON | THE REFLECTOR

Brad Fuller said he hopes YeHive’s Friday launch will be a success.

“As it has continued year to year, it has gotten better each year and it has become pretty much something we have a routine for,” he said. Chloe Cantor, sophomore forestry major, said when she was at Bulldog Bash last year, she appreciated what the police did because it allowed her to feel safer and enjoy the concert. “The Starkville police definitely made me feel safer,” she said. “There is so much chaos at Bulldog Bash because there are hundreds of people there, and

knowing that the police were right there allowed me to have fun without being too worried about what was going on around me.” Lindley said a certain number of streets in the Cotton District are always shut down for the event, and a perimeter is maintained with the help of MSU Support Services, who allows the use of its barricades. Roads that will be closed for Bulldog Bash Friday night will include University Drive, Maxwell Street and Hogan Street. SEE POLICE, A2

FRIDAY

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SATURDAY

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SUNDAY

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MONDAY

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