Nails magazine 2014 03

MARCH 2014

WWW.NAILSMAG.COM

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Whistle While You Work: 5Tips to MakeYour Job More Satisfying

P O P of olor C

(pastel polish at the soda shop)

TAKE OUR QUIZ What’s Your Salon Decor Style?

Nail Art for Newbies

14 Designs Anyone Can Recreate

SCHEDULING TIME FOR SAFE GEL-POLISH REMOVAL

Jef Pink, creator of the French Manicure and ORLY

It all started with Pink.

TM

Since creating the French Manicure in the 70’s, Jef Pink has continued to turn industry heads with his innovative products, color expertise and unwavering commitment to Salon Professionals.

Trend-setting Color & Innovative FX Patented Rubberized Gripper Cap™ Always Professional.

www.nailsmag.com/fifi/13101

464 PURPLE CRUSH AVAILABLE AT SALLY BEAUTY SUPPLY, ULTA, PROFESSIONAL SALONS & BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

orlybeauty.com

DRENCHED IN COLOR CHARGED WITH SHINE

LIQUID SAND™ MINI PACK Samba-dy I’m Brazil What’s a You’re Loves Nuts Over Little Rain So Flippy Purple You Forest? Floppy

12-PIECE DISPLAY

36-PIECE DISPLAY

MINI-PACK

COLORS SHOWN FROM LEFT TO RIGHT: Next Stop…The Bikini Zone, Don’t Bossa Nova Me Around, Taupe-less Beach, I São Paulo Over There, OPI Scores a Goal!, AmazON…AmazOFF, I Just Can’t Cope-acabana, Where Did Suzi’s Man-go?, Toucan Do It If You Try, Kiss Me I’m Brazilian, Live.Love.Carnaval, Red Hot Rio

Try it on at opi.com

All Brazil Collection shades are available in GELCOLOR BY OPI

Model is wearing AmazON...AmazOFF • Call 800.341.9999 ©2014 OPI Products Inc.

#OPIBrazil

Power Polish

TM

On Like Polish. Wears Like Gel. Off in Minutes. No Nail Damage*. (Really!)

Hands say it all. Make sure your client’s hands say it powerfully with the only Power Polish by CND. Beauty Professionals are the pulse of CND, that’s why we’re committed to remaining a 100% professional brand. Finally, the power is in your hands.

Model is wearing CND Shellac Tutti Frutti.

Š2014 Creative Nail Design, Inc.

* When used as directed.

gelish.com

Performs like Gel, Applies like Polish™

Everyone loves a Fairy Tale.

Romantically chic and unique, the Gelish Once Upon A Dream collection creates the most fairest manicures of them all.

Guaranteed to leave you happily ever after.

6-Piece Display* *Display not sold at CosmoProf and Armstrong McCall locations

12-Piece Display

Featured on Model

MY ONE BLUE LOVE

ALL HAILE THE QUEEN

SHE’S MY BEAUTY

FAIREST OF THEM ALL

KISS ME, I’M A PRINCE

714. 773. 9758 • © 2013 Hand & Nail Harmony, Inc. Made in the USA

www.nailsmag.com/fifi/13285

HM-2812

OH WHAT A KNIGHT!

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cnd.com Š2014 Creative Nail Design, Inc.

POLISH REINVENTED Week Long Wear (Really!)

No Base, Self-Adhering Color Coat Two Steps for Faster Service Time Durability Increased with Natural Light

WE'RE

trending • CUTTING-EDGE EFFECTS • TREND-SETTING COLORS • QUALITY FINISHES

INTRODUCING IBD NAIL LACQUER

The standard of excellence in gel technology, ibd is excited to answer your need for high quality nail lacquers.

Our signature line of collections will showcase the hottest trends and colors, latest deco technology and offer a full service range, complete with corresponding gel shades.

Iconic. Innovative.

Social Lights Collection shown from top left: Yacht-a Yacht-a Yacht-a, Billion-Heiress, Chic to Chic, Dockside Diva, Full Blu-um, Polo Can U Go, Cashmere Cutie, Gala-Vant.

ibdbeauty.com www.nailsmag.com/fifi/13122

CASUAL COOL A new interpretation on the sporty chic look of the 90’s.

Available at CosmoProf and Armstrong McCall Stores

Call 714.773.9758 or go to MorganTaylorLacquer.com ©2014 Nail Alliance-Morgan Taylor HM-2962

www.nailsmag.com/fifi/13250

Featured Shade: Oh Snap, It’s Silver! and Get Sporty DBP, Toluene and Formaldehyde Free.

less steps.

Introducing Gelaze — fast & innovative 2-in-1 gel polish needs no primer or base coat.

The China Glaze colour you love, in a gel that lasts. ®

Available at

®

SallyBeauty.com 800-ASK-SALLY

The Quicker Gel Polish. Less Steps. Saves Time.

longer wear.

www.gelaze.com #ChinaGlazeGelaze

Follow us on:

www.nailsmag.com/fifi/13295

cnd.com Š2014 Creative Nail Design, Inc.

ANOTHER BREAKTHROUGH FROM CND. From the innovators of CND Shellac™ comes a superior removable gel system that revolutionizes nail technology: Brisa Lite.

EASY ON. EASY OFF. EXCEPTIONAL WEAR. Smoothing Gel, the power partner to CND Shellac, perfects and smooths.

Sculpting Gel, a light enhancement, adds shape and length.

th

10 Annual

www.nailsmag.com/fifi/13260

www.geltwo.com

Register your salon.

Connect with us.

MANICURE

&

The Perfect Duo We’re getting Carried Away

with the new whimsical colors for spring by Gel II. Six fresh colors plucked from a budding garden of brilliant and tasty colors that will satisfy any palette.

The Healthier Option No Solvents 5-Free Calcium Rich Formula reinforces soft nails Promotes healthy nail growth Strengthens and lengthens natural nails Seals and Protects

HEART BEET

14 CARROT CAKE

CLOUD 9

MINT TO BE

G159

G161

LIFE’S A PEACH G163

G160

G162

GARDEN FLAMINGO G164

www.nailsmag.com/fifi/13116

FIND INSPIRATION IN MORE SHADES THAN EVER

Classic l00% pure gel polish shines in I54 colors and counting.

Iconic. Innovative.

ibdbeauty.com www.nailsmag.com/fifi/13122

NEW from Colour Gloss ROMANCE

PROMISES

FOREVER

LOVE

www.ArtisticNailDesign.com MODEL IS WEARING ARTISTIC COLOUR GLOSS IN LOVE WITH VIP BRIGHT WHITE FLOWERS ACCENTED WITH SWAROVSKI ® CRYSTALS.

PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS™

www.nailsmag.com/fifi/13296

COLOUR

More to See!

LIKE US ON FACEBOOK FOR EXCLUSIVE NAIL ART VIDEOS!

It’s time for GEL POLISH to get a helping hand.

BEFORE*

IBX SYSTEM treatment under Gel Polish

YOUR NAILS Protective Nail Shield Under All Gel Polish

AFTER*

IBX SYSTEM treatment under Gel Polish

BEFORE*

NATURAL NAILS that won’t grow?

PEELING, SPLITTING, SHREDDING?

IBX SYSTEM used for Natural Nail Growth

YOUR NAILS AFTER*

Natural Nail Strengthening System

IBX SYSTEM used for Natural Nail Growth * All photos are unaltered.

facebook.com/FamousNamesProducts pinterest.com/FamousNamesLLC @FamousNames

© 2014 Famous Names LLC IBXNails.com | FamousNamesProducts.com 858.779.1513 | 877-235-1141 | info@famousnamesproducts.com

Famous Names’ revolutionary NEW

™

IBX SYSTEM CREATING NAILSTRENGTHFROM WITHIN

1system, 2products, 2revolutionary uses YOUR NAILS Protective Nail Shield Under All Gel Polish

YOUR NAILS Natural Nail Strengthening System

To learn more about IBX™ & IBX™ REPAIR, go to IBXNails.com Visit us at the America’s Beauty Show Downtown Chicago March 22-24 Booth #247

FAMOUS NAMES LLC THE NEXT GENERATION OF AWARD-WINNING NAIL PRODUCTS

www.nailsmag.com/fifi/13240

www.nailsmag.com/fifi/13128

{in this issue}

March 2013 Volume 32, No. 2

Features 74 Are You NAILS Next Top Nail Artist?

We’re looking for the next crop of up-and-coming nail artists for our sophomore year of the contest. Could it be you?

156 A “POP” Of Color This spring’s mouth-watering shades take us back in time to the soda shoppe, with its dazzling array of colors on every shelf. From cool pastels to juicy citrus shades, we found the sweete st hues in every bottle.

156

next

166 Nail Art for Newbies Nail art is raking in big bucks at a lot of salons. If you’re good at applying polish, but aren’t necessarily a Picasso, here are some easy designs you may want to try. Once you master a few basic strokes and shapes you can combine them to form more intricate designs.

74

top nail artist

174 Scheduling Time for Safe Removal With the surge in gel-polish clients, it’s now crucial to seamlessly integrate no-damage removal into your service repertoire. Our gel-polish experts show you how.

178 Whistle While You Work Here’s a compilation of physical and mental activities that can change your outlook at work and help you see that morning or midday cup of cofee as half full.

178 MARCH 2014

WWW.NAILSMAG.COM

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page 178 page 114

Whistle While You Work:

5Tips to

MakeYour Job More Satisfying

Cover Look

174 34 |

Nails: Elsbeth Schuetz, Orange, Calif.

Photographer: Vu Ong Model: Ciara Pisa NAILS MAGAZINE

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MARCH 2014

P OP of olor C

(pastel polish at the soda shop)

TAKE OUR QUIZ What’s Your Salon Decor Style?

Nail Art for Newbies

14 Designs Anyone Can Recreate

SCHEDULING TIME FOR SAFE GEL-POLISH REMOVAL

page 156

page 166 page 174

ONE PIG. TWO FROGS. EIGHT SPECTACULAR COLORS.

Miss Piggy’s Big Number

© Disney

Muppets World Tour*

Chillin’ Like a Villain

Int’l Crime Caper

Try it on at opi.com Call 800.341.9999 ©2014 OPI Products Inc.

Gaining Mole-mentum*

Kermit Me to Speak*

Let’s Do Anything We Want!*

*Available in GELCOLOR BY OPI for a limited time.

I Love Applause

#OPIMuppets

{in this issue} 92

Technique p. 80

Business p. 124

84 Demos Step-by-steps from OPI and Alessandro 88 Signature Services Step-by-steps for an Oxygen Spa Pedicure and a Lavish Pedicure

128 Crowdsourcing Is it best to ofer a wide-ranging salon menu or to hone in on a specialty or two?

92 City Fashion Nails Learn how to create a feminine, urban design from Ukrainian nail tech Anna Amelina.

134 Salon Profile With modern decor and egg-shaped pedicure stations, NailBar and Beauty Lounge infuses luxury service with an upbeat and exciting ambiance.

94 Shimmering Clovers Find out how to give your clients a festive St. Patrick’s Day nail look.

120

134

Style p. 96

Health p. 140

102 Nail Art Studio Step-by-steps on new nail art designs 108 Spacing Out The negative space trend works well over clear or colored nails for a peek-a-boo efect. If you have a client who wants to try something diferent or is maybe just a minimalist, suggest this positively beautiful trend.

144 Something to Talk About: Three-Free Polishes Clients gather information from a wide range of sources, and it’s likely at some point they’ll want to know the polish you use is “three-free.” Build trust by recognizing — and relieving — their concerns.

114 What’s Your Salon Decor Style?

Take this quick quiz to discover your design personality and set your creative gears in motion.

118 2014 Mural Contest: A Blast From the Past Demonstrating extraordinary talent, a steady hand, and a keen eye for detail, nail artist Elsbeth Schuetz won this year’s contest with her Roaring Twenties-themed mural.

146

130 The New Facebook Hashtag This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

120 Boutique: Scarves Winter isn’t over just yet — make sure your clients ride out the rest of the cold season in style. With handmade and unique scarves, they will have warm necks, beautiful nails, and plenty of compliments all the way into summer.

146 Master the Massage In this fast-paced, wired world, you’re always fighting the competition for your client’s attention and loyalty. Don’t overlook the little places where you can make a lasting impression — such as during her 10-minute massage.

152 Chemist’s Corner: Gel-Polish Getting behind the science of gel-polish is no easy feat. NAILS picked the brain of OPI’s Dr. Bryson for some user-friendly answers.

154 Client of the Month: The Diabetic Diabetic clients have very specific needs and concerns when it comes to nail services, especially pedicures. Here’s what you need to know to take the proper precautions to help your diabetic client enjoy a safe and relaxing service.

In Every Issue 36 |

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MARCH 2014

40 42 46 48

On My Mind We Hear You Calendar Nails File

76 78 180 188

Freebies & Giveaways On The Road Ad Index Reader Nail Art

192 198 200 214

Product Spotlight Get the Look Deal Sheet My Other Life

Introduces the

BLUSH color collection

first blush créme

cheeky shimmer

classic contours créme

flawless flush shimmer

dare to bare créme

naked canvas shimmer

492 DARE TO BARE www.nailsmag.com/fifi/13168

AVAILABLE AT SALLY BEAUTY SUPPLY, ULTA, PROFESSIONAL SALONS & BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.

orlybeauty.com

new at

nailsmagg

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

Game On! Participate in our monthly nail art challenge by sharing your design with us using the hashtag #31NAILS2014. www.instagram.com/ nailsmagazine

Don’t Fill in the Blanks.

If you’re hungry for more negative space nail art after seeing our round-up on page 108 check out the January issue of Nail Art Gallery Magazine. www.nailsmag.com/nailartgallerymagazine

The Writing on the Wall.

After learning about using hashtags on Facebook (page 130), read about other marketing possibilities on the social network. www.nailsmag.com/fbmarketing

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Smooth Removal.

Never forget the importance of proper gel-polish removal. This photo gallery of removal products will help you get the job done. www.nailsmag.com/removalproducts

Lucky You!

Our site is rich with St. Patrick’s Day nail content. www.nailsmag.com/ stpatricksday

Model is wearing Strike A Rose.

Blooming

THISTLE DO

PEONIES & PARK AVE

PETAL TO THE METAL

SPRING IN MY STEP

With

STRIKE A ROSE

DON’T HONK YOUR THORN

Pops

IN A LILY BIT

LOTUS BEGIN

Of

WHAT A PANSY

Colour

AT VASE VALUE

GRASS IS LIME GREENER

METRO POLLEN-TIN

Follow us on:

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.

App Store is a service mark of Apple Inc.

Available exclusively at fine beauty supply stores.

www.nailsmag.com/fifi/13119

{on my mind} Don’t Sell Yourself Short

Are you charging enough for your services? Specifically for your gel-polishnail-art manicures? With the proliferation of salons offering what I call “The Pinterest Effect” nail art, now more than ever, clients are expecting more out of their “manicures.” They want something that looks like the nails they’ve seen on those amazing inspiration boards on Pinterest or hashtagged all over Instagram.

These days it’s likely the manicure your client is looking for is actually a gel-polish or gel manicure. We industry folks know it’s not the same sort of manicure, but clients might not really understand why it costs more than a basic manicure. Clients know they have to cure their nails under a UV lamp and they know it lasts longer. But plenty of them still consider it “just a manicure.” You should be charging at least $10-$15 more for a gel-polish mani than a basic manicure, but many of you are not, according to our Big Book research.

Where my real concern lies, though, is in nail art pricing. I’m seeing clients coming in with their smartphones in hand, nail art pinned from Pinterest or Instagram, and the expectation that it’s going to cost whatever the salon charges for a gel-polish manicure. (We’ve already determined that you’re charging more for gel-polish than for a traditional manicure. Right? If not, please reread the preceding paragraph.)

In a survey last fall we asked nail techs, “Do you charge for nail art?” Only 57% of you responded, “yes, always.” Another 34% answered, “sometimes,” and there are 9% of you who don’t charge at all for nail art. We also asked, “How do you charge for nail art?” The breakdown looks like this: A good rule of thumb for pricing nail art is to base it on the complexity HOW DO YOU CHARGE FOR NAIL ART? of the design and the time it takes you.

An accent nail could be as simple as a Depending on the complexity of the design 56% painted moon. Or it could be a multiPer finger 44% colored chevron design that takes considerably more time. I don’t think Different rates for different types of art 41% these two nails warrant the same price.

Some nail art is incredibly timeI don’t have a formal system 15% consuming. Some of it includes Flat rate for nail art 7% expensive embellishments. Nail art pricing is really a beast of its own.

Charge per color 5% If you’re doing a sizeable nail art business, it would be beneficial to Another way* 6% develop a separate nail art menu that *Includes rates based on how long design takes (a perershowed samples and pricing. Make minute fee), flat hand rate, based on other services client ient it available both in the salon and is receiving (sometimes it’s added value), by type of online (that way, your clients won’t medium (bling is more expensive than paint). be surprised by the price when they arrive). It also gives clients the option to pick something they like on their budget.

Maybe you want to put together a sample portfolio that includes pricing so if clients choose a similar style or design they will know what to expect in terms of cost. At the very least, it’s a good idea to add a line to your menu and website that says something along the lines of “Nail art pricing starting at $5 per nail. Please consult with your nail artist to get a quote on your design.”

Nail art is a service area with potential for higher income and profitability. And right now, it’s a hot commodity. Harness “The Pinterest Effect” to make more money and really charge what your time, skills, and cost of goods are worth. One-price-fits-all is definitely not the way to go.

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Hannah.Lee@bobit.com MARCH 2014

rge for How do you cha e an nail art ? Send m links to email and include ures your menu or pict of your pricing.

Peelable Base Coat Wear under glitter and other hard-to-remove polishes.

Call 800.341.9999 Š2014 OPI Products Inc. • opi.com

No polish remover or acetone required!

{we hear you} What is your favorite soda?

A BOBIT BUSINESS MEDIA PUBLICATION

WEB POLL

While getting a service, most of my clients...

Publisher Michelle Mullen Michelle.Mullen@bobit.com

8%

6%

76% Chat with me

Talk on their phones/text

Read a magazine/book

3%

4% Sleep

3%

Enjoy a cocktail

Talk with others in the salon

TWITTER

www.twitter.com/nailsmagg In nail polish HEAVEN right now!

Thank you so much @MisaNailLacquer and @nailsmag #nailsntna @JulieNailArtist

Julie Ventura a

Thank you @nailsmag for having g me in this month’s blog by @PolishedGirlz @MrLuisHairNails

Art Director Danielle Parisi Danielle.Parisi@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Graphic Artist Yuiko Sugino Yuiko.Sugino@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com

Grape Cru sh Mexican Coca-Cola

There is no th ice-cold C ing like an lassic Cok e!

Cream so da

Pep per

For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com

William Camargo,

Mr. Luis House of Nails,, Irvington, N.J. J.

Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com

Rainbow Skyline #SoCal #LBCC #LongBeachConventionCenter Pt 1 Final Challenge Downtwn Long g Beach @nailsmag @VisitLongBeach ach @nailbarlounge

Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Ofcer Richard E. Johnson COO/Group Publisher Cyndy Drummey

Victoria Zegarelli elli Nail Bar Lounge, ge, Long Island, N.Y. Y.

>>>>

NAILS MAGAZINE AZINE

Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Beth Livesay Beth.Livesay@bobit.com Senior Editor Tracy Rubert Tracy.Rubert@bobit.com Assistant Editor Brittni Rubin Brittni.Rubin@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon, Sree Roy

West Coast Sales Dr. Shannon Rahn, (310) 533-2434 Shannon.Rahn@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Sales & Marketing Coordinator Amy Martin Amy.Martin@bobit.com Audience Marketing Director Tony Napoleone

Bliss Hoboken, Union City, N.J.

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Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

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MARCH 2014

O range C ru Memories sh! o my girlho f od.

RE-ENGINEERED EXQUISITE COVERAGE

AVAILABLE AT:

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DIVISION OF BEAUTY SYSTEMS GROUP LLC

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BRILLIANT SHINE

TO FIND A STORE NEAREST YOU, VISIT WWW.ARMSTRONGMCCALL.COM OR CALL 1-888-688-8286.

VERY PINTERESTING

www.pinterest.com/nailsmagazine

FACEBOOK

www.facebook.com/nailsmag

We are now up to 98 boards and are coming up with new ones all the time. If you would like to join in on the pinning fun, e-mail your Pinterest profile to beth.livesay@bobit.com for a group board invitation. Here’s a sample of what you’ll find us pinning:

Beauty By Papaya: Serving, but you better believe I have #nailsmagazine in hand!!

1. Proof that negative space nail art is gaining popularity: This mani by Nuanling You of New Bern, N.C. was pinned 226 times and repinned 157 times.

INBOX

1 2. The year 2014 received a warm welcome with nail art. This New Year’s mani by Margriet Bolluijt-Sijperda of Roosendaal, Netherlands, was pinned 514 times and repinned 432 times.

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NAILS MAGAZINE

I just received the nail polish I won from your giveaway and I am so thankful and excited! I have an interview tomorrow for a nail tech position and I will be wearing a polish from the collection I won for good luck. I’m one happy girl. It’s the simple things in life.

Mindy Cherry

2

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MARCH 2014

Sent via e-mail

www.nailsmag.com/fifi/13304

INSTAGRAM

www.instagram.com/nailsmagazine We love @ciaomanhattan2012Õs clever nail drawings.

This one is captioned, p , ÒWoman is beautiful and sharp.Ó

This holiday cake from @prettynailzrock looks like a slice of heaven.

Celebrity nail stylist @barbarawarner posted this pic of her nail art matching some fabulous shoes.

@algaeveronica proudly displays her nails in the December issue.

THE ONLY PROFESSIONAL PEDICURE SPA WITH AN EASY-TO-USE CARRIER TRAY AND DISPOSABLE LINER SYSTEM

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ASK YOUR LOCAL BEAUTY SUPPLY FOR FOOTSIEBATH

www.nailsmag.com/fifi/13259

MARCH 2014

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{calendar} Sun

Mon

Tue

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Thu

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Daylight Saving Time begins at 2 a.m.

Make sure to “spring forward” one hour. You don’t want to be late for your first client!

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If yyou can’t make it to New Orleans for Mardi Gras, help your Ma clients celebrate with clie nail art that includes na tthe colors purple, green, and gold, as g well as beads and carnival masks.

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Celebrate National Nutrition Month by focusing on the importance of making informed food choices.

The 2014 theme is “Enjoy the Taste of Eating Right.” Handouts are available at www.eatright.org.

St. Patrick’s Day is another big nail art day this month.

Lucky shamrocks, rainbows, pots of gold, leprechauns, and the color green all are symbols of this Irish-originating holiday.

Help your clients celebrate their school spirit on their nails for the start of March Madness. The annual college basketball tournament will be especially popular with coeds in college towns with Division I teams.

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The Vernal Equinox, or the first day of spring, is a great time to switch over to your spring-themed signature services and do some spring cleaning in the salon.

Fresh perspectives will invigorate your clients.

The detailed work you do as a nail tech can lead to eye strain.

March is Save Your Vision Month. This is a great time to go get your vision checked and while you’re at it, encourage your team to get checked too.

8

Join thousands of others around the world by celebrating International Women’s Day. Honor the women in your life today and throughout March, which has come to be known as Women’s History Month.

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Are you going to America’s Beauty Show in Chicago (March 22-24)? Log on to www.americasbeautyshow.com for more information.

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DBP, Toluene and Formaldehyde free

{nails file} The Theme’s the Thing: Old Paris Carrosse de Beauté, a new nail and makeup studio in Xanthi, Greece, appeals to the princess in every woman. Owner Maria Sotiriadou designed Carrosse de Beauté, which literally translates to “beauty carriage,” with help from interior designer Yannis Pouspourikas (www. cube-constructions.gr). Surprisingly, it was Sotiriadou’s Internet search for a French macaron recipe that really got her design juices flowing. “I always loved Paris and vintage things, and while I was searching for the recipe I began sending images to the designer of the salon for him to see my style,” she says. “He got inspired by old Paris and was able to capture the elegance of the period in order to transform a small place to this unique concept of the beauty carriage. It is quite detailed — even the wheels on the facade spin electronically. The carriage theme is also for women who want to feel special, like Cinderella.”

If your salon has an unusual theme, e-mail a brief description and photos to judy.lessin@bobit.com.

Cuccio Motivates Canadian Audience Cuccio Naturalé and Star Nail International CEO Tony Cuccio was in Quebec City in November to help celebrate Summum Beaute’s 25th anniversary. A longtime customer who has been with the Canadian distributor for 24 years, Cuccio was included in the lineup as he gave a 90-minute seminar about the state of the nail industry. Known for his motivational talks and captivating stories, he addressed an audience full of beauty professionals and offered his insight about how to increase revenue and income through skill advancement, market trends, and industry forecasting.

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(continued on page 69)

>>>

SPRING 2014

ONCE UPON A DREAM

SPRING COLLECTION

ON THE GO

The Business of Mobile Manicuring

PRESIDENT’S MEETING

Gelish & Beauty Systems Group Celebrate

Contents

Unstoppable always on trend, always innovative, and always one

step ahead. We pride ourselves on being consistent whether it is in the technology sector of the industry or staying on top of trends. Our goal here at Gelish is to make sure you are as excited as we are about the brand and our products. And as always, the team and I will make sure to produce only the best, which is exactly what you deserve!

In this edition, we will be featuring some amazing new products that are sure to excite, including our new spring 2014 collection, Once Upon A Dream. Our Once Upon A Dream collection is inspired by the romantic and feminine fashion found on the runways for Spring 2014.

Thank you all for your support and special thanks to the entire Gelish family for keeping this brand unstoppable.

Enjoy!

Danny Haile Founder/CEO, Hand & Nail Harmony

3 4 6 8 10 11 13 16 18

Backstage Pass Trend Report Spring Collection On The Go In The Spotlight Master Technique Gelish News International News Product Spotlight

VOL. 1 ISSUE 3

Danny Haile CEO & Founder David Daniel PRESIDENT Gari-Dawn Tingler VICE PRESIDENT David Trocker CHIEF MARKETING OFFICER Liza Samala ART DIRECTOR Irene Chao MANAGING EDITOR Taylor Daniel ASSOCIATE EDITOR Ted Emmon PHOTOGRAPHER Scott Stacer CREATIVE DIRECTOR Amy MacGregor BRAND MANAGER Candace Gibbs, Paula Toro and Brandon Tran GRAPHICS Curtis David, Christian Ruvalcaba and Jon Shaw VIDEOS Fabian Nino WEB Š 2014 HAND & NAIL HARMONY BREA, CA 92821 - GELISH AND HAND & NAIL HARMONY ARE REGISTERED TRADEMARKS OF HAND & NAIL HARMONY, INC.

HM-3055

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On Location fairytales did come true for us on the set of the Once Upon A Dream shoot! Inspired by the soft pastels of the collection, the outdoor scenery was perfectly set with flowers, soft makeup, wardrobe and the perfect storybook accessory - a crystal chandelier. Every element, especially the nail looks, came together to create a dreamlike atmosphere. The model elegantly donned pretty pastel Gelish shades on long, almond shaped nails. The nail art was kept simple with just a light accent of crystallized fairy dust. For the very first on-set location photo shoot, the Gelish team successfully captured the essence of the fairytale theme!

The Cover

NAILS Thao Nguyen PHOTOGRAPHER Ted Emmons MODEL Laine, Hollywood Model Management MAKEUP Dana Delaney HAIR Dora Kim WARDROBE Anthony Bradshaw View the Behind the Scenes

12pc Counter Display

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A Modern Romance FOR THE OLD-SCHOOL PRINCESS WHO LIVES IN TODAY’S FAST-PACED WORLD

BY IRENE CHAO PHOTO: JENNIFER GRAYLOCK

inspired by the fairytales that fascinate everyone at a young age, the Once Upon A Dream collection combines soft, delicate, barely-there colors – including pink, lavender, rose and baby blue – and marries them with classic inspirational elements such as floaty chiffons, gentle organza ruffles and intricate beading that’s sprinkled in like stardust.

The color palette represents the easy elegance of classic pastels, injected with a bit of whimsical metallic to keep the collection unique. Designed to paint the story of the ethereal damsel on a quest to find her one true love, the romantic combination of 6 gorgeous shades includes Kiss Me, I'm a Prince (a tender pastel mint green crème), All Haile the Queen (a whimsical pink lavender crème), Fairest of Them All (an idyllic bright coral red crème), My One Blue Love (a dreamy pastel blue crème), She’s My Beauty (an enchanting mauve crème), and Oh What A Knight! (an extravagant metallic copper shimmer). Femininity at its finest, with a dash of lady-like drama for a manicure that will last, even if your prince doesn’t!

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PHOTO: ANTON OPARIN /SHUTTERSTOCK

PHOTO: JENNIFER GRAYLOCK

PHOTO: ANTON OPARIN /SHUTTERSTOCK

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PHOTO: JENNIFER GRAYLOCK

PHOTO: JENNIFER GRAYLOCK

PHOTO: ANTON OPARIN /SHUTTERSTOCK

PHOTO: ANTON OPARIN /SHUTTERSTOCK

PHOTO: JENNIFER GRAYLOCK

PHOTO: JENNIFER GRAYLOCK

PHOTO: ANTON OPARIN /SHUTTERSTOCK

gelish.com PHOTO: JENNIFER GRAYLOCK

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ONCE UPON A DREAM PHOTO BY TED EMMONS

Everyone loves a fairytale. Romantically chic and unique, the Gelish Once Upon A Dream collection creates the fairest manicures of them all.

Guaranteed to be your happily ever after.

MY ONE BLUE LOVE SHE’S MY BEAUTY

THE COLORS ALL HAILE THE QUEEN MODEL WEARING

KISS ME, I’M A PRINCE

FAIREST OF THEM ALL OH WHAT A KNIGHT!

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NAIL STYLE STYLE NAIL

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ON THE GO THE BUSINESS OF MOBILE MANICURING

BY IRENE CHAO

between balancing work, kids and life in general, it comes as no surprise that more and

more women are looking to mobile manicurists to stop by their homes. The extra pampering and attention to detail is often a welcome change-up and offers a relaxing environment for some much needed unwinding. Owner of Well Manicured and freelance manicurist in Manhattan Beach, California, Melanie McCulley explains to NAILSTYLE how she got started and offers up some tips and tricks if you’re looking to hit the road with your own mobile salon.

Here are some important things to remember before you get started with your own mobile manicure business: Working in an affluent neighborhood, McCulley had built a list of steady clientele that came into her salon on a regular basis for manicure and pedicures. After casually talking with her clients about her on-set and freelance work she does in Hollywood, a couple of her clients began to ask her if they too, could have McCulley come to their homes. The reasons would vary from client to client as to why they requested in-home services - ranging from childcare issues to health issues (not being able to leave their home) to simply the sheer luxury of having their nails done at home. There was no doubt it was becoming more popular. “Word spread very quickly in the community and soon everyone wanted a mobile manicure,” McCulley says. “I would spend a whole day visiting different clients in their homes.”

In additional to manicures and pedicures, each client was offered the option to purchase her own pedicure bowl, tools and polish that would stay at her home. “I saw this as an opportunity for a retail sale,” McCulley says. “But doing this also offers the client peace of mind that no one else is using their bowl or tools and shows that you’re willing to accommodate the client.”

After moving to Southern California, McCulley was looking for work on Craigslist and found a great company that was doing personal manicure and pedicure appointments for weddings, on set work and magazine work. McCulley was quickly signed by an agency, and, from that point on, she started doing on-set celebrity work and used a mobile nail kit, which was separate from her in-salon nail kit.

Everything, such as nail files, buffers and liners, was one-time use.

Working with such affluent clientele while on set, McCulley took the opportunity to talk about her business as much as possible.

“I passed my business cards out to everyone I met,” McCulley says. “You really have to be good at self-promoting in order to be successful in this business….If you don’t talk about it, no one will know what you offer!” Offering in-home pampering for events such as birthdays, holidays and girls’ nights out is a great way to grow your business and expand your clientele. gelish.com

Melanie McCulley

CHECK THE LAWS IN YOUR STATE in regards to starting a mobile manicuring business. In order to be legally called a “mobile manicure,” you might be required to work from a vehicle or truck. In other states, a vehicle is not required.

CLEANLINESS IS KEY To ensure your clients have peace of mind, it’s important to make sure their safety comes first. McCulley uses quart-size zippered storage bags to stash used files, buffers and pedicure bowl liners – so used items are easy to throw away later.

Everything she uses is disposable.

EFFICIENCY AND TIME MANAGEMENT are very important, especially when you’re in someone else’s space. Get in and out as quickly as you can, while maintaining the same level of professionalism you would in a regular nail salon.

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The Inspired Artist WITH A BACKGROUND AS A TALENTED ARTIST, SANDY BORGES COMBS TRANSLATES HER TALENTS - THROUGH NAILS

BY AMY MACGREGOR

PHOTO BY SCOTT STACER

How did you get into the professional nail business?

I got into the nail industry professionally after I lost the tip of a finger in an accident. The top quarter inch of my middle finger was gone, and the nail started growing in crooked. I started buying kits from the store to try and make it look straight, and eventually, I got really good at it. So good, in fact, that my friends started asking me to do their nails. One day I was doing my nails at home and my boyfriend comes in and says, “You’re doing your nails with one of those kits again? With all the money you waste on those, we could just send you to nail school.”

Ding! A light went on! That was almost 13 years ago.

Tell us a little bit about yourself. I’ve been an artist ever since I was a kid. I’m kind of a contradiction in a way, I look all soft and pretty and I have a huge tattoo, and I love to listen to really heavy music. I also belly dance with a local troop in Walla Walla, Washington. I’ve been performing with them at local events for about 8 years now.

What inspires you to come up with different designs of nail art? I’m inspired by absolutely everything. I have a really good friend who’s a great tattoo artist, so I take techniques used in tattoo art and use those in my designs. I also am inspired by clothing textures, and even carpet in hotel rooms — literally everything.

Could you imagine yourself in any other industry?

I absolutely love the nail industry. I wanted to be an art teacher when I was younger but couldn’t afford the schooling for that, so I became a nurse’s aide instead.

But I didn’t get to feed my creativity, so I became a nail technician and started getting some of that back. I still got to deal with people on a different level.

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How has Gelish changed the landscape of the professional nail industry? Gelish has completely revolutionized the nail industry. Danny creating Gelish made it possible for nail technicians to bring those women back into the salon to increase their income. The ability to use LED technology to cure the product alone shaved at least a good 10 to 15 minutes off of curing times. Allowing technicians to get more people in during the day creates more revenue for their business.

How does the team of Harmony educators push themselves to be the very best? The team of Harmony educators really push themselves to be the best. We feed off each other’s creativity - it’s a great energy.

How do you find your job fulfilling? As far as feeling fulfilled as an educator, it’s that ability to share my passion and knowledge with someone else and see them recreate what I was teaching them. I love to see others be so excited about the new technique or nail art design they learned and know that it’s going to make them a better technician in the salon for it.

Why is it so important to you to continue your nail education? If you don’t continue to learn new techniques and keep up with product innovations then you’ll go stale and stagnant. I aspire to inspire others to find their passions and run with them.

My name is Sandy Borges Combs, and I am the West Coast Regional Manager of Education for Hand & Nail Harmony.

View the full interview

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Before applying the enhancement, prepare the natural nail. Apply one coat of pH Bond, one coat of Pro Bond Acid Free Primer and apply a Perfetto Nail -VYT J\Z[VTPaPUN [OL Ä[ as needed.

Using Harmony Pro 9 Acrylic brush for the first application, pick up a small bead of Sheen, Bispectrum and Speckle from Reflections of Harmony to create a 3-color fade.

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Apply Top It Off and cure in Gelish 18G LED Light for 30 seconds or 2 minutes in a 36 watt UV light. Use a mini striper brush and Arctic Freeze to create a bird shape. Cure in a Gelish 18G LED Light for 30 seconds or 2 minutes in a 36 watt UV light.

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Using the Maestro brush, first dip the brush into Vivid White and then into Wavelengths to create a two-toned acrylic bead for the floral design. Repeat this step, but use Rhythm and Zeus to create the leaves. Cap nail in clear to build structure.

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Remove the Perfetto Nail Form, mold C-curve with the C-curve Sticks, and file the nail to desired shape, using the Harmony 180-grit file.

Birds of a Feather This spring, let your imagination take flight with this look that incorporates acrylics and Gelish for a fanciful look.

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Using a clean mini striper brush, apply colors from the Candy Land and All About the Glow collections to create the details of the bird. Outline using Black Shadow and cure in a Gelish 18G LED Light for 30 seconds or 2 minutes in a 36 watt UV light.

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Apply Top It Off to the entire nail and cap the free edge. Cure in a 18G LED Light for 30 seconds or 2 minutes in a 36 watt UV light. Apply Nail Surface Cleanse to a lint-free wipe to remove the tacky surface. Massage Gelish Nourish Cuticle Oil into the surrounding skin.

Sandy Borges Combs West Coast Regional Education Manager

View the step-by-step

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Spring is in the Air Re-create this inspired and stunning look by Hand & Nail Harmony Master Educator Nataliia Baranovska using Reflections of Harmony Colored Acrylics and acrylic paint. The possibilities are endless, so let your imagination be your guide.

Nataliia Baranovska Hand & Nail Harmony Master Educator at Nail Harmony Ukraine

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Shape the nail using a 240/240 Thin Wooden File. Push back cuticle and remove the shine from the nail plate and remove any non-living tissue. Remove the shine from the nail plate using the 180-grit side of the Harmony 100/180-grit buffer. Apply Nail Surface Cleanse to a lint-free nail wipe to remove any dust. Place Harmony Perfetto Nail Forms and apply pH Bond to remove any excess moisture from the nail plate and Pro Bond to ensure proper adhesion of the acrylic to the natural nail plate.

Cap the nails with True Clear Powder to build your arch location and bring strength to your acrylic nail. Once the acrylic has polymerized, file and buff the nail with Harmony 150/150,180/180 files and 100/180 buffer. Buffing is essential to remove all demarcations left from the coarse files. Remove dust with a manicure brush.

Create the elongated almond/stiletto-like nail with Renew Pink Powder.

Remove nail forms and pinch the C-curve into the nail.

With Gelish colors Arctic Freeze and After Dark, complete the hand-painted design. Use a small painting brush to draw the lines with Gelish and remember to cure before changing from color to color. When done, cure for 30 seconds in a Gelish 18G LED Light.

With a very thin layer of Sodium colored acrylic (from the Elements Reflections of Harmony Collection) to create a flat tear-like element as shown on the photo. Repeat this step with the Nitrogen color from the collection.

To seal, apply a thin coat of Top It Off to both nails, making sure to cap the free edge. Cure in the Gelish 18G LED Light for 30 seconds. Apply Nail Surface Cleanse to remove the tacky surface.

To finish, massage Gelish Nourish Cuticle Oil into skin surrounding the nail plate.

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GELISHNEWS

GELISH NAILS IT AGAIN Every year, NAILS Magazine and Beauty Launchpad Magazine compile their favorite products throughout the year for their annual Readers’ Choice Awards.

What makes both these awards so meaningful is the fact that the products chosen aren’t “editor’s favorites,” but they are all the winners that have been selected by nail technicians who use these products on a daily basis.

The following Gelish and Hand & Nail Harmony products were voted “Top 5” in the categories below for the Nails Magazine Readers’ Choice Awards:

Favorite Acrylic (Traditional) System: Hand & Nail Harmony Acrylic System

Favorite Acrylic (Color) System: Reflections of Harmony Colored Powder Collections

Favorite Base Coat: Gelish Foundation Base

Favorite Brushes (For enhancements): Hand & Nail Harmony 2-Piece Pro 9 Brush

Favorite Cuticle Treatment: Gelish Nourish Cuticle Oil

Favorite Files: Hand & Nail Harmony 100/180 Buffer

AN ALL-AROUND FAN FAVORITE, VITAGEL ALSO PLACED IN THE “TOP 20 FAVORITE NEW PRODUCTS” CATEGORY

Favorite Gel (Traditional) System: Gelish Hard Gel

Favorite Implement or Tool: Hand & Nail Harmony C-Curve Sticks

Favorite Nail Prep Products: Harmony Pro Bond

Favorite Strengthener or Treatment: VitaGel

Favorite Polish (Gel-Polish or UV-Cured Polish): Gelish SoakOff Gel Polish

Favorite Top Coat: Gelish Top It Off Sealer

SELECTED AS ONE OF THE FAVORITE NAIL CARE/GEL PRODUCTS IN BEAUTY LAUNCHPAD MAGAZINE

ZOOMING PAST THE COMPETITION During the month of October and November, Gelish Soak-Off Gel Polish and Bellacures Salons joined together to put Gelish manicures in the driver's seat. Billboards, used for decades by retailers, banks and insurance companies, are a fresh new way for salon brands to promote innovative manicure technology to a wide variety of consumers. The recently constructed billboards on Santa Monica and Beverly Glen Boulevard in Los Angeles, California were seen by countless consumers each day. This innovative advertising strategy will put Gelish polish in the fast lane as the go-to manicure of today. gelish.com

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GELISHNEWS

Danny Haile, Gari-Dawn Tingler and David Daniel with Beauty Systems Group President John Golliher

Duck Hunting at Beauty Systems Group President’s Meeting For the 2013 President’s Meeting held at the Hilton DFW Lakes in Dallas, Texas, Gelish pulled out all the stops for an all-out fantastic presentation for Beauty Systems Group. Highlights of the evening included a cocktail hour, sales presentation, a dance routine, a bit by comedienne Anjelah Johnson and the presentation of the “2013 Professional Partner of the Year Award,” which went to John Golliher, president of Beauty Systems Group. One of the best parts of the evening? When Gelish sales manager Don Kittleson appeared onstage dressed as Phil Robertson from the A&E hit reality-TV series “Duck Dynasty.” A special thank you goes out to Beauty Systems Group for a fun-filled, informational evening!

John Golliher speaking to the audience

The Harmony group poses for a photo

Watch the video.

PHOTOS: SCOTT STACER

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GELISHNEWS Comedienne Anjelah Johnson gives an all-star performance

Sales Manager Don Kittleson dressed up as Phil Robertson from “Duck Dynasty�

Jay Stone and Kendall Stone of Jay Stone Sales

Gari-Dawn Tingler and Stacy Gaspard, Vice President of Merchandising, AMLP

The audience gets into the groove

David Daniel pumping up the crowd

Sales Manager Don Kittleson busts a move

Hip hop dancers perform

The stage, set for an evening of fun

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MEXICO Expo Beauty Show a Huge Success

JAPAN Doctorate Progam Launches Japanese Gelish distributor Nails Unique recently published a comprehensive 111-page book dedicated to educating the nail professional about proper Gelish techniques, including preparing the nail, application, removal and product knowledge. The instructional book also includes popular nail art styles in Japan, with themes such as “peacock” and “gradation,” where each step is broken down and explained.

Held in Mexico City, Mexico, the Expo Beauty Show hosts only the best of beauty for their international customers. The Nail Harmony Mexico team were on hand to provide the attendees with demonstrations, showcases and product knowledge, and because of their hard work, it’s no surprise that Gelish is #1 in the gel polish category in Mexico and has been leading the market ever since it was introduced 3 years ago. Led by Nail Harmony Master of Education Ghenna Gonzalez, Gelish also hosted 2 classes – foundation training and nail art.

With the introduction of the Gelish instructional book in Japan also brings the initiative to drive the Gelish doctorate’s program that has done so well in the United States and Europe. To complement the launch of the book, Gelish hosted a 2-day training course, which taught new techniques and tips and tricks to attendees who traveled near and far for a chance to learn and experience Gelish.

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IRELAND

Gelish & Harmony are Favorites Worldwide Your Nails Magazine, an Irish nail industry publication, has named the winners for its first-ever Readers' Choice Awards. Gelish/Harmony ran away with just about every category! Congratulations to the Nail Harmony Ireland team for doing such an amazing job promoting Gelish.

Best Acrylic Brush Harmony Pro 9 2 Piece Brush Best Gel Brush Harmony #6 Gel Oval Brush Best Acrylic System Harmony Fusion Acrylic System Best White Gel Gelish Hard Gel French White Paint Best Implement/Tool Harmony Spoon Pusher & Remover Best New Product VitaGel Best Top Coat Gelish Top It Off Best LED/UV Cured Polish Gelish Soak Off Gel Polish Best NON LED/UV Cured Polish Morgan Taylor Nail Lacquer

UKRAINE Amazing Achievements at the Intercharm Show Nail Harmony Ukraine was recently awarded the Intercharm Golden Medal for its dynamic development and effective marketing policy for nail products in the industry. The Intercharm Show, which is a yearly trade show that hosts up to 3,000 brands at different cities all around the globe, presents this award to exhibitors who make a significant impact on the development of the Russian beauty market. This is an amazing achievement, mainly because Nail Harmony Ukraine has only been in the nail industry for 2 years. This award is a result of hard work from the Nail Harmony sales managers, educators, marketing team and, of course, the clients.

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BULGARIA

Nail Harmony Leads the Charge at Nailympics London Held during the Olympic Beauty Show in London on September 21- 22, the Nailympics London showcases the emerging nail skills from elite competitors from all around the globe – this includes 17 different teams from 22 countries that came together for a total of 450 competitors. Krasimira Petrova Krumova, Dean of Education and Central/Eastern Europe Regional Sales Manager, trained a team of 16 competitors for this year’s event. The result? 3 first places, all from Bulgaria, 6 second places from Bulgaria and Russia and 6 third places from Bulgaria and Russia. “All our efforts, sleepless nights and hard labor are compensated by this great feeling of winning these awards,” Krumova says. “You would be crazy to not take advantage of an opportunity to participate in a competition like the Nailympics!” Congratulations to an amazing team of international competitors!

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PRODUCTSPOTLIGHT

WIPE ON, WIPE OFF Made of 100% soft absorbent cotton, these lint-free nail wipes provide exceptional performance for all professional services. Ideal for removing nail lacquer, gel residue and for cleaning acrylic nail art brushes, Gelish Wipe It Off Lint-Free Nail Wipes are completely sanitary and textured for speedy, superior removal.

SPRINKLE A LITTLE STARDUST Gelish Introduces Spring Trends Like the perfect accessory, Gelish Trends completes looks with striking glitter and multifaceted finishes. Just in time for spring, Gelish introduces 4 brand new Trends – make a statement with a non-conventional look with just a touch of glitz and glam. Customize your look by layering Trends above a Gelish color, or simply wear Trends alone. The final look is yours to imagine and create!

gelishPROkit

ERGONOMIC, SPACE SAVING & BUDGET-FRIENDLY! With all of the essentials to create a perfect Gelish manicure, the Gelish PRO Kit is designed specifically for hairdressers and hairstylists looking to get into Gelish nails or manicurists on a budget. Save time and money with this kit, which features the brand new Gelish LED 5-45 Curing Light and full sizes of all your favorite Gelish necessities. Offer your clients the best in the professional nail industry with the Gelish PRO Kit. PRODUCT PHOTOS: SCOTT STACER

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PRODUCTPROFILE

fashion

FORWARD

Morgan Taylor Makes a Splash at New York Fashion Week

SANITIZE BETWEEN CLIENTS The Gelish 18G Replacement Tray provides maximum efficiency while maintaining the professional quality expected from Gelish.

Acetone resistant and magnetized for sanitation purposes between clients, the Gelish 18G Replacement Tray is quick and easy to replace because we understand that cleanliness is a priority.

Additionally, the lightreflecting finish on the tray allows for maximum exposure, while the fingerstopper guides the hand for proper placement and a flawless finish, every time.

gelish.com

After launching a professional lacquer line in May 2013, Morgan Taylor made its debut at New York Fashion Week for the Spring 2014 collections, teaming up with 14 designers, including Carolina Herrera, Zac Posen and Thakoon. “Fall was all about bold, glossy, and highly pigmented colors, but for Spring 2014 nail trends are moving more towards subdued pastels,” according to Morgan Taylor celebrity nail pro Gina Edwards. That doesn’t mean artful embellishments and textural details have gone the way of the Walkman, though. “The nail forecast is still going to be edged with graphic manicures,” Morgan Taylor Creative Director Alesia Lanzo confirms, ensuring that there’ll be something for everyone—and every finger.

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COMING SOON FOR

Summer 2014...

RUB ME THE SARONG WAY 01622 LIME ALL THE TIME 01623

PACIFIC SUNSET 01619

ROCKIN’ THE REEF 01618

MALI-BLU ME AWAY 01621

TAHITI HOTTIE 01620

Performs like Gel, Applies like Polish™ gelish.com 714. 773. 9758 • Made in the USA © 2014 Hand & Nail Harmony, Inc. HM-3086 14-10017

{nails file} Accessories to Match Go to the website of London-based nail artist and blogger Sam Fulton and you’ll find plenty of gorgeous pre-painted nail sets in her online store — many of them with matching nail polish jewelry. Fulton, the owner of FingerFood Nails (www.fingerfoodnails.com) also custom makes matching nail and jewelry sets at her clients’ request. “It all came about because I wear black most of the time and tend to accessorize with bright, sometimes detailed, nail art. But then I realized that the costume jewelry I own didn’t always go with the nails, so I decided to make my own,” she says. “I had already been making jewelry for years, but the real challenge was to find a way of translating the nail designs on to glass cabochons.” As her friends and clients saw her wearing her matching sets, they started asking her to create sets for them for special occasions. “It has become a fun new creative outlet alongside painting nail art,” she says.

Educating the Next Generation Veteran nail tech and salon owner Maisie Dunbar wears many hats. The owner of Maisie Dunbar Spa Lounge in Silver Spring, Md., Dunbar recently accepted an additional role: an advisory board committee member for Montgomery County Public Schools’ cosmetology and nail tech programs. “I accepted because I realize the students need to learn all they can about the industry, so when they receive their licenses they will already have a clear understanding of the options available in the beauty industry.”

A first committee meeting led to Dunbar speaking to the new cosmetology and nail tech students at Edison Career Center. “I talked about how empowering it is to be a beauty professional and gave some examples. I told them about my journey and what it takes to not only be successful but to stay in the game of success.

They were very excited,” Dunbar says.

Dunbar encourages other salon owners to speak to students.

“I think it would be very impactful. When people enroll in beauty school, they think ‘I love to do hair and nails.’ But when you bring in

a professional who’s been out in the real world to tell you about all you can achieve and all of the diferent aspects of the industry you can get into, then the student thinks ‘I have options.’”

Dunbar also encourages salon owners to host field trips on the premises, allowing students to observe the nuances of salon life up close.

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{nails file} India Holds First Nailathon In January, nail technicians from all over India showcased their skills at the StyleSpeak Nailathon — India’s first professional nail championship. The event, organized by C&E Media, was held at the Nehru Centre, Mumbai. The whole-day event drew 908 attendees, including nail industry professionals, distributors, and agents.

The competition had a total of 63 participants in five categories. First place winners included Pradeep Das from Lure Nails for French Jazz, Kejan Kala from Lure Nails for Salon Fast & Perfect, Aarati Pinto Pereira from Aarati Art Nail Studio for Fantasy en Vogue, and Azeem Sayed from Absolute Spa for Bridal Chic. Juice Salon of Khar, Mumbai, won the Salon Team Challenge Award. The panel of judges included Robert Nguyen of OPI, Jacqueline Yeung from Star Nail International, and OMC’s Nayana Karunaratne.

For more information, go to www. nailathon.com.

China Glaze and Ardell Sponsor Glam-athon In November, more than 300 Miss California USA Contestants met in Long Beach, Calif., for a glamour-filled day with China Glaze Nail Lacquer and Ardell Lashes. The two companies proudly announced their official sponsorship of the Miss California USA and Miss Teen USA pageants and gave the contestants a peek at what’s trending in polish and lashes. Contestants were treated to expert lash applications for a pageant-perfect look at the Ardell booth. China Glaze debuted new nail art and ombre kits. Ardell and China Glaze will provide complimentary lashes and lacquers to winners for the duration of their reign.

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>>>

POWER UP YOUR PROFITS! BECOME A CERTIFIED SHELLAC PRO Certified CND ShellacPros get exclusive Power Perks • Gain new referrals through our salon locator • FREE business building tools • FREE CND products

©2014 Creative Nail Design, Inc.

Model is wearing CND Shellac Tropix.

* When used as directed.

To find a class near you log on to cnd.com as a Pro and select Education/Classes

{nails file}

CND Encourages Women to “Go With A Pro!”

The artisans at Bohem spent more than two years developing a new production process to ensure high-quality, hand-finished jewelry can be produced at accessible prices.

CND reafrms its commitment to serving the nail professional and elevating the consumer experience by empowering women to choose a professional nail service. Through ongoing research and education, CND continues to recognize the value of the salon experience and maintains the integrity and safety of its Shellac services. Despite an increased emphasis on DIY beauty in the consumer landscape, many women prefer to leave the work to the professionals. CND cites a recent consumer survey conducted by Harris Interactive: > 91% of women feel better about themselves after visiting the salon > Eight in 10 women agree they get better results at the salon than when they perform their own service > 74% of women value the relationship they have with their salon professional > More than half of women say they have been disappointed with do-it-yourself results A visit to the salon not only ensures quality service, but also ofers an opportunity for community and comfort.

An iPhone App for Manicure Lovers

For your clients who are nail nuts, Mani Diaries is a free iPhone application that allows them to track, manage, and share pictures and details about their manicures and pedicures. This social networking app and management tool makes cataloging manicures simple and ensures that no women will lose a favorite nail polish color ever again.

Download free from the App store.

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Rihanna inspired these dazzling nail accessories made from precious metals and gems.

Fine Jewelry for the Fingers

The Bohem concept was dreamed up by jewelers Joe Vella, Raj Lawla, and Kam Lawla who collectively have spent over 40 years developing the highly specialized skills needed for intricate jewelry production. Their concept is simple: highquality jewelry for the nails made from precious metals.

Primarily designed to be worn on the ring finger as an accent, the reusable jewelry is applied with super-strong adhesive tabs.

Bohem’s launch collection features three types of nail jewelry pieces: sterling silver, filigree in silver and gold, and enamel.

The price of pieces within the collection ranges from £25 ($41) for a single sterling silver nail through to £250 ($410) for a pair of 24-carat gold-plated nails.

For more information, go to www.bohem.co.uk

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top nail artist Sponsored by

We’re looking for the Next Top Nail Artist.

COULD YOU BE NEXT? WHAT: NAILS wants you! After a successful first run, we’re looking for the next batch of

up-and-coming nail artists to compete online (ntna.nailsmag.com) for the title of NAILS Next Top Nail Artist. The reality show-inspired contest will pit 12 contestants against one another in a battle for the title. Weekly challenges will determine who moves on and who will be packing up their paintbrushes at the end of every week. The challenges will be a mix of video, photos, nail art on tips, and other social media-type entries.

WHO: We’re looking for professional nail techs who are inspired, creative, reliable, and up for a challenge.

You must be able to take high-res digital photos and short videos. (Since we’re looking for the NEXT top nail artist, you can’t currently be affiliated with a professional nail manufacturer as an educator. It’s fine if you’ve taken manufacturer-specific classes.)

WHERE: Anywhere in the WORLD. All of your tasks will be uploaded online.

WHEN: Complete the application with all required elements by April 25, 2014. We will contact semi-

finalists by May 30. We’ll announce the Top 12 contestants in the September issue. The public contest will take place between September and November 2014. The two finalists will fly to ISSE Long Beach and the winner will be announced at the show on January 24-26, 2015.

HOW: Simply fill out the online application at www.nailsmag.com/ntna2014 no later than April 25, 2014.

In addition to basic information, you’ll be required to answer several essay questions and upload photos and a short video diary.

PRIZES: The final two will be invited to ISSE Long Beach 2015, for the official crowning of NAILS’ Next Top Nail Artist. (NAILS will pay up to $500 for your airfare and will pay for a two-night stay in Long Beach, Calif.) In addition, you’ll receive FREE admission to both days of the show, a sizable cash prize, enough nail art supplies to keep you creating for some time, the opportunity to work for a major manufacturer, and a spot on the NAILS blogroll for one year.

www.nailsmag.com/ntna2014

Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

To enter to win, go to www.nailsmag.com/freebies

by March 31.

Noel Asmar Elevates the Spa Experience

Noel Asmar’s cleverly designed resin pedicure bowls are lightweight, beautiful, and loaded with functional features like a safefill line, a pebble-textured bottom, handles, and the ability to stack, while the elegant color selection allows a salon to brand with color.

The portable, easy-to-carry bowls have the ability to be plumbed and have matching footrests. Two winners will each receive a pedicure bowl, footrest, and carrying case.

BonBliss Candy-Inspired Scrubs Are a Treat

Packed with skin-moisturizing butters and fragrant oils, BonBliss Beauty’s single-use scrubs are great for salon treatments and retail sales. Available in 12 sensational scents, they contain a blend of fine salt, pure cane sugar, cocoa, and shea butters, and work to instantly exfoliate dry, overworked skin. The winner will receive six Scrub-2-Go tins plus one of all 12 Body Trufes.

Kupa’s New MANI-Pro Passport Is Portable

Kupa Incorporated — maker of the “Favorite Drill or Electric File” voted by readers 10 years in a row — has introduced the new portable MANIPro Passport. Sleek, lightweight, and vibrationfree, it features a fast recharge time, locking chuck for quick bit change, and stainless steel handpiece with a rubber grip. It’s great for novices and veteran techs alike.

Congratulations to January’s Freebie Winners One reader received a Pedi-Sox retail display, 10 readers received the Flowery Disposable Nail File System, and one winner received a six-pack of Light Elegance Winter 2014 UV Glitter Gels.

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A Stand-Out Mural According to the Chinese zodiac, 2014 is the Year of the Horse. David Hoang of The Nailz Spa in Sanford, Fla., won first place in the nail art mural contest celebrating the Year of the Horse held by our sister publication VietSALON. It took Hoang nearly eight hours to create this exquisitely detailed design using a combination of acrylics and paint.

Check out a slide show featuring more great Year of the Horse murals at www.nailsmag.com/horseart.

next

top nail artist Top Nail T N il Artists A ti t Wanted W t d

Do you have what it takes to be NAILS Next Top Nail Artist? Turn to page 74 for details on how to enter our second annual competition.

FROM THE RUNWAY TO YOUR NAILS Makeover your manicure with TRENDS — the contemporary line of soak-off gel polishes inspired by the current fashion trends featured on the Runway and in fashion magazines. Fierce, Fabulous & Fun, TRENDS places Fashion at Your Fingertips through Fashion Forward Colors, Multifaceted Finishes, Multidimensional Glitters, Show-Stopping Shimmers, and Trendy Patterns & Effects. Innovative and unprecedented, they can be used alone for instant nail fashion, or as an overlay in combination with the shade of your choice. Feeling fancy? Use a selection of TRENDS shades to create nail couture through stylish designs. Your nails will receive a standing ovation.

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{on the road}

off heeless-H e W ie d d ts Ma t) wer Nail ar tis Sarah Kane (righ Alison d (left) and sts for my frien d me. o h an gracious econd from left) (s Ewing

has lon also the a s y l n o The nails area upfront in dles, il ta e can a great r ea, selling cards, ems. ar e it recep tion nd other boutiqu jewelry a

The salon is with a great spacious and clean accent wall in the back.

Sugarcoat Nails

Located just a few blocks from the capitol building in Austin, Texas, this chic nail salon specializes in manicures and pedicures with a dash of nail art thrown in. BY HANNAH LEE

ts here clien . w s e s s a se canv sh colors I love the the different poli p layed dis p le can sam canvas is full, it’s ar t.

After the nd the salon as arou

> Opened in December 2012, Sugarcoat Nails places its focus on natural nail care.

Owners Sanaz Khanbolooki and Rebecca Farrah both have a healthcare background so they’re sticklers for is cleanliness and sanitation. > Services ofered at the salon follow the sweet candy theme and include the Sugarcoat Signature Mani/Pedi (with the salon’s signature vanilla and brown sugar scent), Sugarcoat Sugar-Free Mani/Pedi (using lemongrass and lavender-scented products for those looking for a less sweet sensory experience), Hard Candy Mani/Pedi (gelpolish service using CND Shellac), Sugar Rush Mani/Pedi (quick polish changes), Sugardaddy Mani/Pedi (for men), Sugarbaby Mani/Pedi (for little ones), and several specialty pedicures. > I first happened upon new nail tech Sarah Kane when NAILS was doing a story about nail art bloggers who had gotten their licenses and turned their hobbies into careers.

Once I found out she was in Austin, where I spend the holidays, I booked an appointment for myself and my friend Alison. Kane and fellow nail tech Maddie Wheeless-Hof worked their nail art magic on our fingers with a combination of CND Shellac, acrylic paints, glitter, and gold leafing. Kane, who got her license just a few months earlier in October, started interning at Sugarcoat last July when she was still a nail student.

Nail ar t is dis albums for c p layed on tips and in lien star ts at $10 ts to peruse. Nail ar t ove depending on r the service p rice how detailed it gets.

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> The salon, which is equipped with eight pedi chairs and six mani stations, caters mostly to professional women in the downtown area of Texas’ capital. There aren’t many nailsonly options in the area and Sugarcoat has a lower price point than spas. There are 8 nail techs who are trained to perform all of the salon’s services. About 10% of Sugarcoat’s clients opt for nail art, and both Kane (@atxlacquerista) and WheelessHof (@maddie512) are active on Instagram posting pictures of their creations to showcase their work. www.sugarcoatnails.com

always

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supernailprofessional.com www.nailsmag.com/fifi/13136

TECHNIQUE} Kallista Launches Hand Care Line for Beauty Professionals

This year, Kallista launched its first two hand creams created especially for salon professionals. The idea was born out of a sympathy for technicians whose hands are in water and chemicals for a large portion of the day and may even receive the occasional nick.

“We approached the design by first connecting with professionals who work long hours in the salon every day, plus industry leaders, so we got all perspectives to understand exactly what issues Kallista products needed to address,” says Linda Gillette Parodi, director of sales and education for Kallista. “In the list of needs, hand creams were at the top.”

Kallista products were formulated in France and Switzerland and produced in the U.S. without parabens, silicones, petrochemicals, phthalates, or synthetic fragrances. It’s a non-greasy formula, and according to the brand, techs who tested the product report feeling comfortable working with clients immediately after application and are able to put on and take of gloves.

Two hand creams are currently available: Daily Moisturizing Cream for Creative Hands and Intensive Moisturizing Cream. The daily cream is a fast-absorbing formula for everyday hand care that rebalances skin, leaving hands protected during repeated washing. It’s designed for use throughout the workday. Kallista’s intensive moisturizer is a rich emollient formula to comfort the dry, dehydrated, and overworked hands of techs in need of extra care.

Ingredients include spilanthes (a soothing South African flowering herb known to naturally fight bacteria), hypericum (a flower widely acclaimed for its cosmetic and antioxidant properties), and nacre (also known as mother of pearl, a time-honored beauty tonic).

“Kallista’s mission is to look after those who make others look more beautiful,” says Parodi. “That goes for all professionals, including nail technicians, who experience work-related skin irritations on their hands, despite their hands being their most important and precious professional tool.” >>>

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5 1

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4 Bond-Aid pH Balancing Agent

Ensures lift-free, chip-proof GelColor services.

5 PusherPlus Titanium Multi-Use Pusher

Pushes cuticles and details nails with a built-in cleaning edge.

GELCOLOR ¥ ICONIC OPI COLOR IN A SERVICE ONLY YOUR SALON CAN DELIVER! MODEL IS WEARING GELCOLOR BY OPI KISS ME I’M BRAZILIAN FOR MORE INFORMATION ABOUT GELCOLOR BY OPI, LOG ON AS A PRO AT PRO.OPI.COM! ©2014 OPI Products Inc. Call 800.341.9999

Newsletter Product of the week

Red Dragon

This WeekÕs Vid eo

Pedicure Spa

John Hauk Reviews Artis an Magic Shin Shiny Nails er-G

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Nail Art Trend s Spa rkly Ombre

Nails

The ombre look is popul ar with hairstyles and nails! Conq uer this simple technique today !

Simply apply a base coat color and let dry.

Then apply a top coat and while wet, sprinkle glitter over the base of the nail near the cuticle using a cuticle pusher. The Nail Superstore has a huge amou nt of glitter kits.

Try the Nail Art Glitter Rocki ng Me<ZPUN VUL Ä tallic Kit for UNLY WH[ KV this hot ombre ^U [OL NSP[[LY look!

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Customer Re views The Red Drag on Pedicure Spa 5 Star Rati ng!

“My pedicure clients are loving experience! the sauna/mass This is a well-m age ade foot spa, feet! The chair great for tired swivels very achy easily to assist and out comfo clients rtably and also has a nice massa getting in It’s easy to read and use. ge function.

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Running a Su ccessful Salon:

Fish Pedicure

Service: Goo

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A New N Newsletter from Nail Superstore

Kimmie Kyees’ Q-tip Nail Art Technique

Nail Superstore announces its new newsletter filled with how-to videos, products, and information on the nail industry, trends, and small business tips.

Set to go out twice a month, the newsletter is dedicated to providing information to help salons grow their business.

More specifically, each newsletter features a product of the week, which is usually one of Nail Superstore’s most popular items.

Readers are provided with information on what it is and why it’s necessary for salons.

Customer reviews on these products are available as well as coupons and discounts.

How-to videos of the week are created by guest nail artist John Hauk, who will showcase his competition-winning techniques. There will also be a bit on nail art trends.

Another section focuses on running successful salons. It features articles that cover a new idea, tip, or piece of advice.

Readers can also find a survival guide in this section. Sign up for this newsletter at NailSuperstore.com.

For more details, visit www.nailsmag. com/fifi/13411.

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Here’s a short step-by-step for creating a simple, fun, and bright nail art design by celebrity manicurist Kimmie Kyees.

1. Prep the nails with base coat. Apply two coats of yellow nail polish. After it dries, use a striper brush to paint on two vertical lines with orange polish.

2. Before the orange polish dries, take a Q-tip and smear each line in a back-and-forth motion, creating horizontal lines. Once the design dries, apply top coat.

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Salon Iris Partners with TheSalonGuy Salon Iris, a salon software manufacturer, has teamed up with Stephan Marinaro, TheSalonGuy, as part of its ongoing effort to provide Salon Iris users with advice and insights from industry leaders.

“We’re thrilled about our new partnership,” says Christianna Jackson, vice president of DaySmart Software Inc., the maker of Salon Iris Software. “With Marinaro’s 20 plus years in the salon industry and as a leading industry media personality, Stephen brings an exciting new perspective to Salon Iris.”

Marinaro’s YouTube channel (www.youtube.com/thesalonguy) generates over 150,000 views per month. He has extensive experience as a stylist, educator, and salon consultant and works to provide content-based solutions that amplify branding, marketplace visibility, and revenue growth.

95 shades of rich, intense color with spectacular shine, supreme durability and exceptional coverage, all in a flawless, one-coat application. And with a palette of creams, glitters, neons and special effects, you can create a look thatâ&#x20AC;&#x2122;s music to your eyes.

The all-new, professional line of FingerPaints nail colors.

Available at Sally Beauty Supply locations. SallyBeauty.com 800-ASK-SALLY

www.nailsmag.com/fifi/13273

TECHNIQUE} demos 1

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OPI’s Glitter Off

Glitter Off is OPI’s newest natural nail base coat that peels off without polish remover. Made with glitter and darker hues in mind, the product reveals polishand stain-free nails after removal without the work and mess involved with traditional acetone soaking or rubbing. According to Suzi Weiss-Fischmann, OPI’s co-founder and executive VP, Glitter Off is designed to last for a few days, allowing glitter shades or dark regular polishes to be changed frequently or worn just for a special occasion or night out.

1. Apply one thin coat of Glitter Off to the bare nails.

2. Let the product dry. When it turns clear, it’s ready.

3. Apply as many coats of glitter polish or dark polish as necessary over the Glitter Off. 4. When it’s time for removal, use a cuticle stick to gently push and peel the polish off.

5. It should peel off easily even with your finger.

6. When it all comes off, you’re good to go. No additional post >>> steps necessary.

For more information, go to www.nailsmag.com/ff/12311

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THE MIGHTY LITTLE LIGHT Introducing the first-ever super compact, super powered LED light.

Maximum results in 45 Seconds! No more need for a higher wattage light.

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dashing diva professional LED lightpod difference: COMPACT, ERGONOMIC DESIGN For optimal curing, Just 3” x 5”*

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www.nailsmag.com/fifi/13231

Scan to learn

TECHNIQUE} demos 1

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New to the nail market, Lac Sensation is a high-opacity UV gel-polish that’s easy to apply and increases the reinforcement of the natural nail tenfold, says Alessandro International. The

Alessandro’s Lac Sensation

brand’s gel-polish technology allows for manicures and pedicures to last up to three weeks without scratches or cracks. Lac Sensation is currently available in 99 colors and four French shades.

1. Gently buff the entire nail surface using Alessandro’s 180-grit buffer, paying particular attention to the side walls, free edge, and cuticle area. Cleanse the nail using Alessandro Nail Cleanser applied on a lint-free wipe.

2. Apply a thin layer of Lac Sensation Base Coat over the entire nail, taking care to cap the free edges and remove any residue on the skin before curing. Cure in a UV lamp for 60 to 90 seconds depending on the curing device. (If you’re applying Lac Sensation over artificial nails, skip this step.)

3. Apply a thin layer of Lac Sensation color polish over the entire nail, capping the free edges and removing any residue on the skin before curing. Cure for 60 to 90 seconds. Apply a second thin coat of Lac Sensation color polish if required and cure again for 60 to 90 seconds.

4. Apply a thin layer of the Lac Sensation Top Coat over the entire nail. Cure for 60 to 90 seconds.

5. Wipe the surface of the nail and remove the sticky layer with either Alessandro Nail Cleanser or Alessandro Glossy Finish.

6. Nourish the nails and cuticles with Nail Spa Mango Nail Serum.

For more information, go to www.nailsmag.com/ff/12311

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Additional Tips: > For best results, apply Lac Sensation as thinly as possible.

Wipe any excess polish from the brush prior to application. > Lac Sensation cures with both LED and UV lights. Cure time depends on the output wattage of the device. > Nails can be filed after they’re cured; however, this could lead to chipping as it will affect the capped edges. > If polish is accidentally applied to the skin, remove with a rosewood stick or corrector pen before curing. > To remove, roughen the surface and soak for 10-20 minutes (depending on the thickness of the manicure) with Alessandro’s Soak Off Liquid.

4

GO FULL-COVER OR GO FRENCH! Creating designed French Manicure has never been easier. No cutting required.

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Š2013 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com

www.nailsmag.com/fifi/13231

Scan to learn

TECHNIQUE} signature services Lavish Pedicure Le Fleur Salon, Denver

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Le Fleur Salon uses:

Cuccio Fizzy Pedicure Soak, Prolinc Callus Remover, CND Cuticle Eliminator; La Palm Mineral Sugar Scrub Gel, Warming Foot Mask, and Warm Sensation Lotion; lavender parafn, CND Vinylux and CND Vinylux Weekly Top Coat.

5

1. Ofer the client a selection of hot beverages (cider, cocoa, cofee,

or tea) and a heated neck wrap. Soak the client’s feet in Cuccio Fizzy Pedicure Soak for about five minutes.

2. Apply Prolinc Callus Remover to appropriate areas, then cut a hole in a parafn bag and wrap the foot, exposing the toes for cuticle prep.

3. Prepare the nails using CND Cuticle Eliminator. Push back the cuticles and nip, file, and buf.

4. Rinse of remover and smooth remaining callus with a foot file and disposable pumice bar.

5. Ofer a selection of scrubs; massage over the client’s feet and legs, and rinse thoroughly.

6. Apply warming mask generously and let sit for about five minutes.

7. Wrap the client with hot towels for about five minutes, and remove mask with towels.

8. Massage feet and legs for about five minutes each.

9. Apply parafn with liner bags and let sit until it becomes firm to lock in all the moisture.

10. Cleanse nails well and apply two coats of CND Vinylux color and CND Vinylux Weekly Top Coat.

P r ice: $5 0 88 |

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>>>

for OPI STANDOUT COLOR in BREAKTHROUGH FINISHES

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TECHNIQUE} signature services Oxygen Spa Pedicure Bella Reina Spa, Delray Beach, Fla.

3

Bella Reina Uses:

Gehwol Soak and Callus Remover, private label massage cream and sugar scrub, Perfect Sense Parafn, Zoya Polish or CND Vinylux.

1. Soak the client’s feet in Gehwol foot soak.

2. Remove polish, and file the nails with single-use files.

3. Scrub the client’s legs and feet with sugar scrub and start

the oxygen filtration (increases circulation and metabolism, detoxifies the body).

4. Open autoclaved tools. Apply cuticle remover. Push back the cuticles and remove only dead cuticle with the nippers.

5. Gently buf the nails on the end and the top in vertical strokes.

6. Remove dead skin from the bottom of the feet with a singleuse foot file; if necessary, use Gehwol callus remover.

7. Drain the tub and rinse the client’s feet.

8. Apply massage cream and massage. Ofer Perfect Sense Parafn on the feet as an addition.

9. Remove the cream from the nails with a non-acetone remover.

Apply base coat, two coats of color, and top coat.

P r ice: $49 arafn $28 for Perfect Sense P pa Pedicure; for Oxygen S

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www.nailsmag.com/fifi/13109

TECHNIQUE} 1

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City Fashion Nails

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This feminine, urban design called City Fashion Nails was created by Anna Amelina, a Ukrainian nail tech and the owner of the salon French Guru.

It’s perfect for the chic client looking for a statement-making piece and works best with short natural nails. Amelina has spent a significant portion of her career working as a nail designer backstage at fashion shows and photo shoots. She was even invited to participate in Ukrainian Fashion week this year.

Fashion trends and prints largely inspire her nail art, and she loves experimenting with new materials.

1. After prepping the nail, apply one very thin layer of gel-polish base coat to each nail surface. Cure for two minutes in a UV lamp.

2. Apply a layer of white gel-polish. Cure for two minutes. Repeat the process with a second layer of polish.

3. With pink gel-polish, paint the background of a rose design on the accent nail and scattered lines on the index finger and pinky nails. Cure for two minutes.

4. Paint two more rose backgrounds in orange and yellow on the ring finger. Paint scattered lines in red, orange, yellow, green, and blue on the index finger and pinky nails. Cure for two minutes.

5. With black gel-polish, add detailing on the roses as well as two hearts on the middle finger. Shade the index finger and pinky nails at the cuticle and free edge with black gel-polish. Cure for two minutes.

6. Fill the hearts with red gel-polish. Cure for two minutes.

7. Paint a few more lines on the index finger and pinky nails with white gel-polish. Cure for two minutes then apply top coat, curing again for two minutes. Remove the sticky inhibition layer and condition the nails with cuticle oil.

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brush on high intensity one coat lacquer from the creators of award winning

Seche Vite

™

Head To Toe

Effortlessly Styled

Pefectly Poised

Conquer The World

Buttoned Up

Keep It You

crème

crème

crème

crème

crème

crème

Model “Conquers The World” in her polish

www.nailsmag.com/fifi/13104

TECHNIQUE} Shimmering Clovers Michelle Whitaker is a skilled nail artist at Salon Legacy in Rolla, Mo. Most of her work can be seen on her salon’s Facebook page. Whitaker created this cute fourleaf clover design especially for NAILS Magazine in honor of March 17, St. Patrick’s Day. Artistic’s Colour Gloss line was used to complete this look; however, it can also be accomplished with any of your favorite gel or gel-polish products.

1. Prep the nail by lightly bufng it and then wiping it clean with nail cleanser. Apply bonding gel and cure for 10 seconds in an LED or one minute in a UV lamp.

2. Apply one coat of bright shimmery green.

(Whitaker used Artistic’s Envied.) Cure the nail for 30 seconds in an LED light or two minutes in a UV lamp. Apply a second coat but do not cure.

3. Using a small brush, apply metallic gold and metallic gray (Whitaker used Artistic’s Swag and Gorgeous) in the shape of a clover. Use a marbling tool to pull down through the centers of the clover leaves and then cure.

4. Use black acrylic paint to highlight areas of the marbling that need more detail. Let the design dry for one minute.

5. Use a small brush to press in loose green and gold glitter.

6. Apply two coats of glossing gel and cure for 30 seconds in an LED light and two minutes in a UV lamp between coats.

Remove the inhibition layer with alcohol.

As optional St. Patrick’s Day glam, you can coat the nail with another layer of gold glitter and cure.

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SOAK OFF GEL POLISH

Shades of Spring SWEPT AWAY GRAY #156731

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www.nailsmag.com/fifi/13205

STYLE} How to Hand Draw Lace If you appreciate the intricacy of hand-drawn designs, this technique by Lisa Holden of LAH Nails in Oshawa, Ontario, Canada can be beautifully recreated to look exactly like expensive fabric. The design is an exquisite alternative to embedding lace for the upcoming wedding season. The steps allow you to make this design as light or detailed as you want.

1. You will need white acrylic paint and a thin paint brush to create this look.

2. Paint nails a translucent pink color. Holden used CND Shellac in Clearly Pink.

3. Outline the major shapes you want to see in the lace design (flower, diamonds, etc.).

4. Add a scale-like pattern in the empty space around your outlines.

5. Paint thin lines going in one direction in the outlined shapes.

6. Cross over the same lines you painted in the previous step.

7. Repeat steps five and six in the rest of the outlined shapes.

Variation: Stop at step six and leave the flower shapes as negative space. >>>

4

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Don’t go topless!

Call 800.341.9999 or visit www.opi.com ©2013 OPI Products Inc.

Because iconic color commands an iconic finish.

:

ch

at Trend W

Hologram Ever so prismatic, this mix of color is like an optical illusion.

Kate Spivey, Kate Nails It, Albany, Ore.

Jae’tte Burneo, Hand Jobs Nail Salon, Costa Mesa, Calif.

From Runway to Real Life

Victoria Zegarelli, Nail Bar Lounge, Long Island, N.Y.

“Fall was all about bold, glossy, and highly pigmented colors, but for spring 2014 nail trends are moving more toward subdued pastels,” says Morgan Taylor celebrity nail stylist, Gina Edwards. Edwards fashioned many of the fingernails that hit the spring runways, including those at Zac Posen and Tanya Taylor. Nudes and barely there pastels were the most popular choice among runway designers. The penchant for pastels will continue in the nail world as brands unveil their spring collections.

“Morgan Taylor’s Casual Cool collection is inspired by sporty chic meets ‘90s throwback with vivid pops of color and neutral hues that converge to create a refreshing new palette of colors that are flattering to a wide range of skin tones,” says the brand’s creative director, Alesia Lanzo. For clients who enjoy both pastels and brights, you can do as Edwards did for several of her Fashion Week manicures and blend custom colors. Another alternative is to create nail art that utilizes these colors.

“The nail forecast is still going to be edged with graphic manicures,” says Lanzo, so don’t worry about going too subdued.

For more information, visit www.nailsmag.com/fifi/13421. www.nailsmag.com/fifi/13287

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Get Your Mask On

Mardi Gras is March 4, so unmask your talent and create crazy nails with all the glitter and embellishment you can dream up. Sherri Traweek of The Nail Asylum in Redlands, Calif., created these Mardi Gras-themed tips that are ready to party. “I was inspired by the history and old photos I saw of Mardi Gras, with masquerade balls and the elegant designs of the masks and costumes,” says Traweek. She created the nails with a clear hard gel along with beads and glitter for added enhancement. Traweek stuck to the traditional color palette of green, purple, and gold. The harlequin pattern is done using acrylic paint and gold leaf. She hand-painted masquerade masks on one nail while building the other mask out of acrylic. Be inspired by this bedazzling design and create nails as elaborate as Mardi Gras getups themselves.

This no-clog nail glue is infused with jojoba oil to keep your nails strong, smooth, and resistant to splitting and breaking.

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Anything But Uniform Vancouver-based uniform company, Chi Couture, will be taking giant leaps in 2014. “You will see your favorite elements of Chi enhanced,” says founder and designer Agnes Dalisay. New takes on the Amelie, Solange, and Ysabel uniforms promote high functionality and comfort for the working professional. “When you look good, you feel good,” affirms Dalisay. >>> For more information, visit www.nailsmag.com/fifi/13422.

707303 - Black File (coarse 100/180) www.tropicalshine.com

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www.nailsmag.com/fifi/13138

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Nail Kandi

mylittle Nail Art Kit

Nail tech Kandi Banks is a social media maven whose nail art has garnered a huge following, including celebrity clients. Her likeness and logo are so wellknown that she was able to open her own salon. To celebrate the opening of KandiLand, nail decal designer Ana Guajardo of ChaCha Covers created decals with Banks’ face and salon logo on them. Those who attended KandiLand’s grand opening were gifted with these nail art sheets, that also included some of Guajardo’s most popular designs in the mix.

For more information, visit www.nailsmag.com/ fifi/13423.

WEBSITES WORTH WATCHING: www.sogelnails.com What: SO Gel Nails redesigned its site to make it more interactive and “all about the art” for professional nail technicians.

Where: www.sogelnails.com Why click here: The site’s Education tab ofers videos, step-bysteps, and business tips for incorporating nail art into any service.

The vibe: Trendy, fun, professional.

www.nailsmag.com/fifi/13135

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MINT CONDITION

LIFE’S A PEACH

QUICK AS A BUNNY

IN THE KEY OF LIME

UNDER A BLUE MOON PINKY SWEAR

PROFESSIONAL NAIL L ACQ U ER

DISPLAY INCLUDES THE FOLLOWING PASTEL SHADES:

4 pieces of Pinky Swear 2 pieces of Quick as a Bunny 2 pieces of Mint Condition 2 pieces of Under the Blue Moon 4 pieces of Life is a Peach 2 pieces of In the Key of Lime

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www.nailsmag.com/fifi/13102

STYLE} nail art studio Celtic Love Knot

1. Start with a Kelly green nail. Using gold polish or paint and a striper, make the shape of a heart.

2. Starting at the center point of the heart, draw a curve of gold down and to the left. Turn the curve back up and stop in the center of the nail above the heart.

3. Repeat the same shape going the opposite way.

4. Complete the knot by drawing thin black lines at each intersection of gold lines to give the illusion that the lines are intertwining.

Jane Weiner Moate, Red Bank, N.J.

Easter Egg Shell Roses

1. Sculpt a frost-pink, almond-shaped acrylic tip.

2. Apply pink acrylic mix with pink glitter and pink Liquid Art using a clear acrylic powder with white glitter and clear liquid. Use the pink Liquid Art and clear powder to finish the rest of the tip.

3. Using pink liquid and clear powder, apply the pink egg shells. Apply white egg shells using clear powder and clear liquid.

4. Apply gold silk thread using a thin layer of clear powder with clear liquid. Cover the entire nail with a layer of clear acrylic. Shape the nail.

5. Form the flowers of the season (Spanish Pink Bell shown here). Add pearls and gold beads. Finish with Young Nails Finish gel and cure.

Yolanda C. Hernandez, Hair Today, Nails Tomorrow, Fresno, Calif.

Orange Splash

1. Apply Entity Beauty One Color Couture Soak Of GelEnamel Base Coat.

2. Top coat entire nail with Entity One Color Couture Soak Of GelEnamel three times, curing after each coat. Buf after the final coat.

3. Use acrylic paints and an art brush to create your design. Finish the design with top coat and cure.

Lenzi Brock, Spoiled Spa and Salon, Vancouver, Wash.

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PHOTOGRAPHY BY VU ONG

>>>

What will you ?

Discover all of our latest products available now at Sally Beauty and other fine beauty supply stores near you.

Inspiration awaits at www.itssoeasynails.com www.nailsmag.com/fifi/13204

STYLE} nail art studio Mardi Gras Bling

1. Apply a thick horizontal block of blue polish starting at the nail bed. Apply an equal sized block of purple polish to the middle third of the nail. Apply an equal sized block of gold polish to the nail tip.

2. With an art brush, swirl blue glitter across the blue section of the nail.

3. Continue in the same manner with purple and gold glitter across the last two sections.

4. Finish by applying blue, purple, and gold rhinestones.

Valerie A. Williams, Atlanta, Ga.

Aquamarine in the Spring

1. Apply two coats of aqua polish to the nail.

2. Paint a solid white flower using white acrylic paint.

3. Using pink and purple acrylic paint, draw lines from the center of the flower going outward.

4. Using white acrylic paint, draw swirls, dots, and commas.

5. Add hologram glitter and a rhinestone.

Apply clear top coat.

Bryan Vu, Venus Nails & Day Spa, Orlando, Fla.

Touch of Elegance

1. Paint the nail a shade of peach using a gel-polish like Artistic Colour Gloss in Glistening, and cure.

2. Follow with two layers of glitter gelpolish, like Artistic Colour Gloss in BlingBling and Dazzle, curing after each coat.

3. Embellish with diferent-sized flat-back pearls and rhinestones. Apply Artistic Soak-Of Glossing Gel, and cure.

Danalynn Stockwood, Genesis Salon, Fitchburg, Mass.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Tracy Rubert, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

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For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art. When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit.

©2014 Nail Alliance-Morgan Taylor

HM-3065

SOPHISTICATION IN COLOR

EXPERIENCE THE COLORS Now available at CosmoProf and Armstrong McCall Stores

Call 714.773.9758 or go to MorganTaylorLacquer.com

www.nailsmag.com/fifi/13250

Featured Shade: Chain Reaction DBP, TOLUENE AND FORMALDEHYDE FREE.

www.nailsmag.com/fifi/13276

www.nailsmag.com/fifi/13197

STYLE} Spacing Out One of the nail art trends we are loving involves leaving space instead of filling it in with color. The negative space look works well over clear or colored nails for a peek-a-boo efect. If you have a client who wants to try something diferent or is maybe just a minimalist, suggest this positively beautiful trend.

Lexi Martone Finger Painted, Dix Hills, N.Y.

Miho Kawajiri Su’juk, New York City

Jasmine Reyes Two Brown Eyed Girls, Los Angeles

Phuong Luu Emma’s Salon, Jersey City, N.J.

Cammy Nguyen Blossom Beauty Lounge, Redondo Beach, Calif.

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>>>

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Cammy Nguyen Blossom Beauty Lounge, Redondo Beach, Calif.

Jeanette Vazquez Alfaro iLuvUrNailz, Bay Shore, N.Y.

Nuanling You Nails by Ling, New Bern, N.C.

Anita Smalls Atlanta

Teena Olsen The Nail Studio by TO, Sacramento, Calif.

Cammy Nguyen Blossom Beauty Lounge, Redondo Beach, Calif.

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>>>

ENTITY ÂŽ

entitybeauty.com

Š2014 Entity Beauty, Inc

Entity Body Couture was developed with the hands and feet in mind, but it is too perfect to stop there. The body line features a Soak, Scrub, Lotion and Oil designed to create truly stunning skin. Finally, products that make you feel beautiful inside and out.

ENTITY www.nailsmag.com/fifi/13131

Jasmine Reyes Two Brown Eyed Girls, Los Angeles

Miho Kawajiri Su’juk, New York City

Elfi Lemieux Salon Panache, Montreal

Teena Olsen The Nail Studio by TO, Sacramento, Calif.

Jennifer Halfon The Wild Hare Salon, Boca Raton, Fla.

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DURABLE: Protective aluminum shell PORTABLE: No wires, carry handle, goes anywhere!

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STYLE}

What’s Your Salon Decor Style?

Take this quick quiz to discover your design personality and set your creative gears in motion.

Decor and personality go hand-in-hand. The ideal salon design should put your taste and the message you want to communicate to clients on the exterior. Honing your style gives you the ability to create that specific atmosphere clients can feel the minute they step through the doors. Whether you’re just starting out, planning for the future, or redecorating your space, narrowing your focus will help you develop something personal and cohesive.

1. How would you describe your favorite color palette? a. Bold Primary Colors b. Secondary Colors c. Natural Colors

d. Neutral Colors

Answer: _________ 2. Which statement best captures your current decorating tactic? a. I like clean lines with fun accents of color. b. I like a space to come together organically with things I’ve found over time. c. I like to create natural comfort like my mom’s house. d. I like everything in a room to flow together seamlessly.

Answer: _________ 3. Aside from nail care products, a grade-A retail boutique consists of: a. Trending accessories: circle scarves, geometric bracelets, and clutches b. Antique jewelry and one-of-a-kind knick-knacks c. Crafts handmade by local artists d. Scented candles and organic lotions Answer: _________ 4. The ultimate decorative piece for your salon is… a. A large abstract painting by one of your favorite contemporary artists b. A repurposed credenza you found at the flea market c. A heap of fresh fruit in a woven basket d. A handsome low-maintenance plant Answer: _________ 5. What do you think is the ideal salon dress code? a. Chic. Think dark-washed skinny jeans and stilettos. b. Something cute that shows a little personality. c. Keep it casual! d. Nothing busy. Uniforms or cohesive color schemes are best.

Answer: _________

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6. You’re on break. What are you eating for lunch? a. Heading to the new bistro that just opened a few blocks down b. Leftovers from last night’s dinner c. A hearty sandwich d. A bowl of hot soup and salad Answer: _________ 7. What does coziness mean to you? a. High ceilings, ample space, and a cool couch to sit on b. Pillows and a big, comfy armchair c. Outside sipping tea in a rocking chair d. A calming environment adorned with the perfect balance of colors, sounds, and plants Answer: _________ 8. If your salon needed new furniture, you’d look for… a. A piece with great style b. An old chair to restore like you saw on Pinterest c. Something sturdy and wooden d. Ergonomics first Answer: _________ 9. If you could have an endless supply of fresh flowers in your salon, they’d be... a. Calla lilies and poppies a. b. b. Hydrangeas and peonies c. Succulents and wildflowers d. Orchids and lotuses Answer: _________ c. d.

10. If you could move your salon to any location in the world without it afecting business, you’d choose… a. A big city. Got to be steps away from the latest and greatest in food and culture. b. An up-and-coming neighborhood — that emergent energy brings cool independent shops and even better company. c. The pastoral countryside. Being steps away from a hike would be great. d. A remote getaway with open scenery. I’d love to step outside and simply enjoy uninterrupted nature.

Answer: _________

>>>

The polish display in Hoopa in Fairway, Kan., has become a functional yet decorative piece with modernistic clean lines and bold pops of color.

THE RESULTS If you answered mostly A’s…

Your salon decor style is MODERN. Modern decor is often associated with minimalism and simplicity, but a lot of thought goes into creating this look. It’s all about molding a trendy yet welcoming space with clean lines, polished surfaces, functional furniture, strong geometric shapes, asymmetry, and a neutral palette with bold pops of color. This is a great look for fashion-forward salon owners with contemporary taste. Expansive interiors with large unadorned windows are ideal, but minimal embellishments can help create that illusion. Stay away from unnecessary clutter by choosing only a few statement-making decorations like a large art piece, mirror, or light fixture that exhibits angular shapes, the hallmark of this style. Many modern furniture pieces are streamlined, tend to highlight functionality, and are made from man-made and natural materials. A blend of overhead- and spot-lights is fairly common as well. A popular variation of modern decor is urban decor, which is city space turned chic.

It’s characterized by exposed brick or wood walls, maybe even exposed piping, and edgy color combinations you don’t see together too often like black and beige or gray and red. Common embellishments are ceiling pendants, big mirrors, and oneof-a-kind art pieces. If you’re on a budget, blowing up and framing black-and-white photography is a nice touch.

The owners of Polished Lounge in San Francisco are antique collectors and incorporate their finds into the salon’s decor.

Check out the vintage-inspired furniture and prints at The Pampered Girl in San Francisco.

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Hammer & Nails Salon in Los Angeles, Calif., is a great example of an urban design concept.

If you answered mostly B’s…

Your salon decor style is VINTAGE. Do you have a thing for old-world charm or dainty beauty? True vintage rooms tend to resemble a homey living room and are adorned with timeworn objects that exude a sense of comfort and charm. This includes garage sale or flea-market finds, repurposed furniture, and antique trimmings. The look isn’t matchy-matchy, yet the right combination of things can come together quite pleasantly. Incorporate quirky, personal items that you’ve found over time to create an artful vignette, or take on a DIY art project. Vintage decor is all in the details. One room of your salon alone could have a myriad of things to look at — odds and ends on a bookshelf or an antique jewelry collection for sale strewn about diferent credenzas. But to prevent a room from looking disorganized, make sure to follow a coherent color scheme. Another common form of this style is “vintage-inspired,” which consists of a look that’s too old to be considered “used,” but not as old as grandma. The diference between vintageinspired and your grandma’s house is that modern-day vintage has a more tailored look with muted versions of colors and classic patterns. Shabby chic is similar. Whereas vintage decor showcases objects from other eras, shabby chic involves distressing objects to give an aged appearance, French linens, rococo chandeliers, and pastel colors.

Wooden notes, fresh fruit, and natural light create a rustic flare at Beachy Toes in Solana Beach, Calif.

If you answered mostly C’s…

Your salon decor style is RUSTIC. Rustic decor is a cozy decorating style that admires the natural world and creates a kick-of-your-boots kind of atmosphere in the salon. Inspiration is drawn from country homes, farmhouses, and the outdoors. Avoiding anything too formal, you’ll often see an electric mix of fabrics and secondhand or even homemade furniture pieces. The predominant theme is unpainted wood or oak coloring — rustic decor prizes wood in its natural state.

Natural lighting is key when creating this type of look with either access to nature or lots of greenery or wildflowers scattered throughout the space. Wooden floors are a great starting point, but if this isn’t available to you, look for furniture pieces made from wood, wicker, or cork. Anything to make the space cozier will aid in achieving this look. We’ve seen salons install fireplaces inside and landscape gardens out back. Rocking chairs, shutters, and decorative jars or bottles aren’t uncommon either. Rustic decor pairs well with either bold or natural colors, and simple designs and textiles. Too much texture can be too busy.

The name says it all at Karma Organic in Ridgewood, N.J.

If you answered mostly D’s…

Your salon decor style is ZEN. Maybe your style preference has East Asian influences, or maybe you like the minimalism of modern decor without the bold colors. But ultimately obvious clues that you’re into Zen decor are symmetry, clean lines, natural materials, and a total absence of clutter. Most likely you want Nails & Co. Spa in West Peabody, Mass. aims to ofer clients services that promote inner your salon atmosphere to be peace, an ideology reflected in its design. a calming place for clients to relax and escape the busy world around them. A perfect way to achieve this is to have your decor reflect that philosophy. A Zen look fuses natural fiber elements — such as bamboo and wicker — with colors taken from nature to create a serene environment. The natural shades induce a sense of relaxation, and a cohesive design creates harmony between the various elements of your space from the walls to the furniture. To avoid monochromatic schemes, you can choose one dominant color with matching objects. Another way to give this style depth is to incorporate diferent textures through the fabrics you choose. Good decorative pieces include hand-painted items (like light fixtures and art) and greenery. But stay away from clutter by keeping decorations to a minimum. Maintain soft lighting, natural scents, and simple furniture.

Orchids, branches, textured lighting, and balanced coloring completes the look at Blossom Beauty Lounge in Redondo Beach, Calif.

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STYLE} 2014 Mural Contest

A Blast From the Past

Demonstrating extraordinary talent, a steady hand, and a keen eye for detail, nail artist Elsbeth Schuetz won this year’s contest with her Roaring Twenties-themed mural.

Congratulations also go to second-place winner Aria Justice of Enid, Okla., and third-place winner Amanda Lenher, of Collierville, Tenn. Our sincere thanks to all who entered.

Elsbeth Sch Schuetz, et Los L A Angeles l

1st

MEET THE WINNER

“Guess Granny lied when she told me all they did back then was ‘work, work, work!’” says Elsbeth Schuetz, winner of this year’s Mural Contest with her Roaring Twenties-themed design. A Los Angeles-based nail artist and educator with a celebrity clientele, Schuetz explains why she chose that particular theme: “In the last few months I was invited to three Roaring Twenties parties.

Plus, vintage and reproduction flapper dresses are seen on the red carpet and at many other events. We seem to simply love this ‘chic and sinful’ style.” To create the mural, Schuetz says she imagined being at a party like this and made a mental layout of the event. “Once I painted the first ‘guest’ it became easy to invite the next one,” she says. “I tried to achieve an old-fashioned tinted look with diluted paint.”

PLACE

Schuetz also won our 2012 Mini Masterpiece Contest. See her winning design and others at www.nailsmag.com/2012masterpiece.

2nd

PLACE

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Aria Justice, Enid, Okla.

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3rd

PLACE

Amanda Lenher, Collierville, Tenn.

PHOTOGRAPHY BY VU ONG

>>>

www.nailsmag.com/fifi/13291

HONORABLE MENTIONS

Aria Justice, Enid, Okla.

Gabby Collyer, Whitman, Mass.

Sheila Kraft, Ponoka, Alberta, Canada

OTHER NOTABLE ENTRIES

Jessica Herman, Nailed It, Emmett, Idaho

Yolanda C. Hernandez, Fresno, Calif.

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Amber Dunson, Shreveport, La.

Sarah Petersen, Salon Legacy, Rolla, Mo. MARCH 2014

Ashley Loveridge, Lords Valley, Pa.

The Fastest In The Industry {LED, accelerated}

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HM-2673

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STYLE} boutique Storiarts’ “Book Scarf” lets

everyone know about your great taste in books when you wrap a page of one around your neck. This infinity scarf will keep your customers looking and feeling warm and intelligent. Each scarf is one-of-a-kind.

Scarves

Winter isn’t over just yet — make sure your clients ride out the rest of the cold season in style.

With handmade and unique scarves, they will have warm necks, beautiful nails, and plenty of compliments all the way into summer.

www.nailsmag.com/fifi/13431

Phatcatpatch’s Chevron infinity scarves are perfect for any season. Knit with jersey cotton, these scarves are as soft as a favorite T-shirt. With a variety of colors and sizes, a client can buy a matching set for herself and her pooch!

Jennifer Lyn Designs’ ombre

www.nailsmag.com/fifi/13434

scarf uses the newest emerging fabric — bamboo.

The dip-dyed fabric is more sustainable (and softer!) than cotton. Your clients can look fashionable and be environmentally friendly with these green scarves.

Kelly Anne Inc.’s luxury

scarves are suited for every type of style.

Inspired by New York City’s diverse population, these scarves speak to the versatility and bluster of the city. Your customers can be ready to hit the boardroom or the boulevard in these elegant designs.

www.nailsmag.com/fifi/13432

www.nailsmag.com/fifi/13435

DeRoucheau’s “The Toulon” is the ultimate

winter scarf. It’s long enough to wrap around your neck two or three times to create an infinity look. Made from a soft blend of lamb’s wool and acrylic yarn, The Toulon uses 325 yards of yarn, so it’s guaranteed to keep you warm.

Brianne Faye’s wearable art and

custom scarves are appropriate for the urban dweller, but sophisticated enough for the high society patron.

Your clients can enjoy the classic designs and well-crafted pieces from this playful designer. www.nailsmag.com/fifi/13436

www.nailsmag.com/fifi/13433

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PHOTOGRAPHY BY KELLY BRACKEN

www.nailsmag.com/fifi/13140

BUSINESS}

TVs for Free

Gloss Media provides free flat-screen televisions as well as free programming to entertain your clients while they are getting services. The programming consists of short video clips in a variety of female-focused categories including fashion shows, style, gossip, cooking, and nature. The programming cycle is approximately 90 minutes in length and is changed every week. “What is unique about Gloss TV is that your salon can also be incorporated into the programming by displaying custom messages on the screen,” says Lea Ghandour, vice president of business development for Gloss. “For example, we can add a ‘welcome to the salon’ message, your service menu, your specials, or even wish a customer a happy holiday.”

The company is currently working with about 250 nail salons around the country, focused in the top 10 markets. If you have a large, high-end salon in a major city, you may qualify for Gloss’s free TVs and programming. For more information, go to www.glossmedia.com or e-mail lea@glossmedia.com. >>>

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©2014 OPI Products Inc.

DripDry Drying Drops Because life’s too short to spend it waiting for your nails to dry.

For more information: Call 800.341.9999 or visit pro.opi.com

SalonBooker’s “Promote” Automates Customer Loyalty y y

A nor’easter brought trees down on Snyder Dixon’s property.

Averting Data Disaster “Recreating a database can involve far more than just replacing the hardware. Think of the database as the circulatory system of the salon,” says Erin Snyder Dixon, owner of Extremities Spa Salon in Newport News, Va., who has been through three hurricane situations in the salon. “The database is the current of information: client scheduling and spending cycles, inventory, contacts, marketing, taxes, etc. Interrupting any of these things can severely hinder productivity and profitability.”

Since disasters can strike at any time, Dixon recommends getting in the habit of backing up on-site, in the cloud, and on personal disk drives to prevent long down-times in case of fire, water, or smoke damage.

Here’s what she recommends: 1. Back up everything and store of-site (as well as in the cloud).

Cloud-based storage retrieval may be hampered in the case of a disaster. Paper printouts of phone numbers and physical backup drives may be your best bet if phone/cellular/network/ cable infrastructures go down. Print out at least a month’s worth of schedules ahead of any major storm. “We had cellular service but no cable, Internet, or landline phone service for weeks,” she notes. Always know how you will retrieve your data. Will the cloud company ship you a physical disk? Several backup methods beat one. A single backup can be damaged or fail.

2. Take pictures of the equipment and know serial numbers to quickly get new equipment. Having the details can mean the diference between a replacement or a slow insurance check.

3. Move sensitive equipment to protected areas. Unplug and cover equipment to protect against water damage.

4. Back up your numbers in your cell phone. Apple and Google have easy backup methods.

5. Enlist the help of others to make phone calls and pass the word should a disaster hit.

6. Have a designated person outside the area to make phone calls should local service get overwhelmed.

7. Be willing to go “old school” until the technology issues are solved. Clients will understand if you can’t process credit cards or pull up records in the short term.

8. Use software such as NEAT to scan contracts and documents for storage.

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SalonBooker, a provider of web-based ed salon management software, recentlyy launched Promote. With Promote, e, salons automatically book moree appointments from existing clients byy ofering them smart discounts based d on the customer’s last visit. Promotee taps into the e-mail list already stored d in a SalonBooker client’s accountt and then sends an attractive ofer to customers who haven’t booked their next appointment yet. Salons can customize both the depth of discount and frequency of communication based on their individual business needs. “We enable salons to natively track the customer from initial booking, to payment, and to repeat purchase in one easy app,” says Josh McCarter, CEO of SalonBooker.

Pricing starts at $25 per month. If after 12 months, Promote does not exceed the value a merchant spent, the company will refund the diference.

For more information, visit www.booker.com/promote.

Know Your Spa Treatments: Ear Candling What is it? Ear candling is a safe, gentle, natural way to remove excess wax and debris from inside the ears. Long tapered candles are inserted gently into the ears, and then lit.

The candle creates a slight vacuum effect, oxidizing, vaporizing, and drawing softened wax and debris from the ears. The warmth and smoke assists the body’s natural process to excrete impacted earwax during the day after candling is performed.

Who does it? Beso Hair Skin Laser Spa, Greeley, Colo.

What they say about it: The clients we attract are those who may want some relief from ear congestion due to sinus problems and those who prefer holistic methods.

What they charge: $35 for two candles; $55 for four candles; $75 for six candles.

www.nailsmag.com/fifi/13187

BUSINESS} crowdsourcing This month we asked nail techs:

Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two?

While I do enjoy variety, I practice specialty services, especially when it comes to foot care. I don’t go for gimmicky pedicure themes that change every season; I’m more focused on problem feet and finding solutions using specialized products and foot care techniques that are safe for diabetics, seniors, and feet in need of extra TLC.

I have a wide menu, but it breaks down each service so that clients pay exactly what they want, not for included extras that they have no desire for. I also hone in on specialties that I up-charge for, such as exclusive cuticle treatments using my diamond bits for superb and perfected cuticle trimming, dead skin removal, and callus skin removal.

Savanna Glazier

Melissa Loya

SG Foot Care & Aesthetics, Regina, Saskatchawan, Canada

Liberty Nails by Melissa, Fort Riley, Kan.

. . . . . . . . $20 Manicure . . . . . . . . . . . . $25 Pedicure . . . . . . . . . . . . .$40 Waxing . . . . . . . . . . . . . . $45 Massage . . . . . . . . . . . . . $30 Hand Spa . . . . . . . . . . . . $30 Foot Spa . . . . .

We get all kinds of requests from clients who can’t get certain services when they visit discount salons, so our motto is, “We do everything!”

Although the three of us who work in the salon all have our strengths and weaknesses, it works out well. We all do nail art, gel-polish, and traditional manicures. Kim and I specialize in acrylic sculptures, and only I do tip and overlays.

Natalie and Kim specialize in pedicures, and I am the only one who does hard gels, wraps, and any unusual services such as dip systems. This way we are covered no matter what the service is and can offer the client a variety of options they may not have been aware of.

Vicki Peters

I have a home-based salon and have been open for a year. Currently, I have a limited menu. I do only nails — manicures, pedicures, nail enhancements, and CND Shellac. But my area is saturated with discount salons, and people do frequent them, as they are quick and cheap.

In order to compete, I’m considering further training to be able to offer more services to my clients, such as waxing, lash tinting, tanning, etc. As much as my passion is only nails, I feel that if I want a successful and profitable business, I need to add other services.

Rita Tailor Ritzy’s Nail Boutique, Slough, Berkshire, U.K.

Polish Salon, Brea, Calif.

Next question: Do you think French style nails are outdated for bridal, and if so, what’s a nice alternative?

Log onto www.nailsmag.com/crowdsourcing to see even more reader solutions for responses regarding service menus.

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[Answers will be printed in the June 2014 issue.]

Share your opinion on the topic by e-mailing your response by March 15 to tracy.rubert@bobit.com.

Please include your name, salon, city, state, and a high-resolution headshot with your response.

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BUSINESS} The New Facebook Hashtag This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

BY TRACY RUBERT

If you’re at all familiar with social media, you’ve no doubt encountered the hashtag, a clickable word or string of words relevant to a specific topic, preceded by the # symbol. In a relatively short time, hashtags have become essential to businesses large and small on sites like Twitter, Instagram, Tumblr — and now Facebook — for generating new revenue and for client retention and referrals.

THE FACEBOOK DIFFERENCE Facebook differs fundamentally from Twitter and other social networking sites, and its integration of hashtags differs as well. Traditionally, Facebook has been more personal, and users are less likely to use the site to interact with brands and seek products.

“Popular theory is that other sites allow users to be more anonymous and foster a freedom of expression, leading to more viral posts and immediacy,” explains Erin Snyder Dixon, author, business consultant, and owner of Extremities Spa Salon in Newport News, Va. “That doesn’t mean Facebook doesn’t have a place for business branding, but it does demand that users understand how to best integrate it.”

Here are the basics you need to know to get started using this emerging trend: Your Facebook privacy settings override hashtags. If you post on

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your profile or salon page using a hashtag, it doesn’t mean everyone can automatically see it. You must set your privacy settings to Public. If you use a hashtag in a post that you only share with a certain group of friends, for example, the post will only be visible to that group. Even when you add a hashtag to your post, your default privacy settings still apply.

Search for hashtags or bookmark them on Facebook by URL. Use the URL: www.facebook. com/hashtag/ and then include your keyword on the end. For example, type in www.facebook.com/hashtag/nailart, and you’ll land on a list of posts about nail art.

Use the hashtag search feature to find new pages and potential clients.

Hashtagging your own content can also help you keep track of it. If you tag your posts with #jessicanailartist or #jessicanaildiva, then expect when you click on that hashtag to see all the content you’ve tagged in that manner.

Don’t use hashtags in every post. Likewise, don’t cram too many hashtags into your posts. “One or two hashtags is plenty,” says Dixon. “Users get annoyed when strings of hashtags are thrown together in a post.”

Use hashtags to promote contests. “Creating a contest where your entry includes the business’ hashtag or contest name at the end (e.g., #nailsonmain,#nailsabouttowncontest)

MARCH 2014

is an effective way of getting guests and hashtags working together,” explains Shannon Leehr, an educator for STX, a salon software company. The caveat is that because of Facebook contest promotional rules, people can’t enter your contest on Facebook by clicking on your hashtag as they can on other social media sites. But they can find your contest across several platforms by seeing the hashtag promoted in your Facebook posts.

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Create a catchy hashtag for clients to use when they post about their service. This can help to brand and position your business to distinguish it from competitors.

You can make up any hashtag you want (all hashtags have to be one word, and they are not case sensitive); however, Dixon advises researching any potential hashtag before you use it. “Make sure the hashtag reflects the trend/topic intended. Short hashtags that are easy to remember or identify with are better than long strings. Be cautious and research the hashtags your competition is using. Adopting the tag of a competitor could unwittingly drive your business their way and expose the fan base you have built to your competition’s marketing efforts.”

Additionally, you might inadvertently use a hashtag that’s already in use for a brand that’s completely unrelated to your topic. Review Pinterest, Twitter, Instagram, and Google+ to make sure your hashtag is not already in use by other brands.

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www.nailsmag.com/fifi/13265

MARCH 2014

“Every business and nail artist should have their own call sign or hashtag to link back to the business,” Leehr says. “It shows all the work completed by this business or artist and suggests whom to ask for. Techs can use this hashtag as their portfolio too.”

Example: #askforkimmy, #phoenixnails.

You can also occasionally tag more generally to let locals find you by area and stumble across your business: #phoenix, #phoenixdeals.

Monitor Your Results. On Twitter, popular hashtags are displayed on a “trending” section.

According to Dixon, however, some early evidence shows that hashtags in Facebook posts may actually hurt their chances of going viral. Some brands have created aggressive marketing campaigns using hashtags on Facebook, but because of the more personal nature of Facebook, marketing that is too blatant and promotional is likely to drive less engagement, fewer clicks, and less reach.

“Whether hashtags work for your brand is a complicated matter that can only be fully evaluated with trial and error, constantly tracking results, and adjusting as the environment changes,” explains Dixon. “Facebook’s algorithms are constantly changing, so what works today may not work next week or even later this evening.

But take comfort that a well-managed relationship-building program can far outperform the one-hit wonder nature of a viral post. “ Ultimately, your goal in using hashtags in your Facebook posts is to engage an audience who may not have seen your post otherwise.

Fortunately, you can monitor the results in Facebook Insights. Keep an eye on your Reach and Engagement Numbers; these will reveal whether or not your hashtags are effectively boosting your posts. At the top righthand of your Facebook page, click Insights, then click the Reach column to see which of your posts are getting the highest Reach.

#JUSTHASHTAGIT Here are some popular hashtags that salon owners and techs add to their posts to promote business and join a global conversation: #nailart, #behindthescenes, #notd, #instanails, #nailporn, #tbt, #manimonday, #manicure, #pedicure, #nailswag, #naturalnails, #gelpolish.

Here are some salons that have had success using hashtags on Facebook. Type the name of the page in Facebook’s search bar, then scroll through the pages to see examples of hashtags at work. > Cherry’s Nail Bar > Perfect 10 Nail Salon > Pretty Pinkies > Cloud 9 Salon & Spa > Nushka’s Spa Use these hashtags to help us see your posts: #nailsmag #nailsmagazine #NAILSNTNA #31NAILS2014 #NailArtGalleryMagazine Visit www.nailsmag.com/hashtag101 to learn about hashtag basics.

www.nailsmag.com/fifi/13265

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BUSINESS} salon profile Egg-shaped pedicure stations ofer customers luxury salon services.

NailBar and Beauty Lounge Keeps the Miami Vibe Alive With modern decor and egg-shaped pedicure stations, NailBar and Beauty Lounge infuses luxury service with an upbeat and exciting ambiance. BY KELSEY NOLAN Desiree Parth originally came to Miami in 1998 after attending medical school in Brazil. She worked as a spa manager for Le Spa Lancôme before deciding that it was time to venture out and run her own salon. “The nail industry was getting big and it was time to jump in and make it something special,” she says. In March 2011, Parth bought an existing salon and revamped it, turning NailBar and Beauty Lounge into the unique, modern, and exciting salon it is today.

The 1,600-square-foot salon is located in the heart of Midtown Miami, the newest up-and-coming area that’s referred to as “mini-Soho,” situated

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among trendy restaurants and shops. In order to keep up with the stylish clientele, at 5 p.m., disco lights and upbeat music come on for those attending happy hour in the area. Parth tries to maintain the Miami vibe and takes pride in her salon’s uniqueness.

TRENDSETTING STYLE Parth features all kinds of services to match the salon’s various clientele. For little girls, there is the Mini Diva party. For couples, there are joint amenities. Extra massage requests are given to the men who treat themselves to a spa mani/pedi. Once or twice a

MARCH 2014

month, a body artist comes in to do body art, and of course, the salon provides traditional nail and beauty treatments.

Parth likes to give her customers a range of services to choose from.

“We see a lot of people who like to

QUICK LOOK

Salon Name: NailBar and Beauty Lounge Location: Miami Owner: Desiree Parth Square Footage: 1,600 Opened: 2011 Number of Nail Techs/Total Staf: 12/15 Compensation: Commission Website: www.midtownnailbar.com

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The bright colors and openness of NailBar and Beauty Lounge create a modern and cheerful ambiance.

have the best,” she says. But she welcomes everybody, “Really, we cater to anyone who wants to come in and have a good service and relax.”

NailBar and Beauty Lounge does see quite a few Miami celebrities as well. Often, Miami Heat players and their wives or some of the women on “The Real Housewives of Miami” will visit the salon. Parth says they love coming to the salon because they are treated with a level of discretion and respect they might not get at other salons.

Each customer is given complimentary champagne or coconut water. NailBar and Beauty Lounge occasionally offers wine and cake or cake-pop tastings, and on Sundays they have mimosas for those who are finishing up brunch and want to continue their afternoon in comfort. Parth says, “I like to keep it very hip. You’re not going to come in and drink green tea and listen to new age music. You’re going to get Lady Gaga with your champagne.”

EXTRAVAGANCE WITHOUT THE PRICE With a colorful and modern loft-style space, where the offered amenities are painted on the wall, the salon is wide open with a cheerful ambiance. There are five pedicure stations and 10 manicure stations, a beauty bar for lashes and brows, and a treatment room for facials and waxing. The salon even offers reflexology and hot stone massages that can be added to customers’ pedicures. NailBar and Beauty Lounge offers every type of nail service, including enhancements, but its most popular services are spa pedicures and nail art.

A spa manicure and pedicure combination (with complimentary champagne) is $55 while the early bird special of the same service is $45. The regular manicure and pedicure combination is $39.90. Parth explains that her salon doesn’t

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Customers are ofered complimentary champagne or coconut water with their service.

see much competition. She offers reasonable prices for highquality and unique services and has therefore carved out a niche for herself. There are many salons in Miami, she says, but no one who does exactly what NailBar does.

NailBar and Beauty Lounge offers clients upscale egg-shaped pedicure stations, each equipped with LED lights and an iPad. The spa pedicure tubs use disposable liners, and the hour-long service is available with the option of various scented sugar scrubs and a foot massage. Parth makes sure to use the best products for her customers while being environmentally conscious. The raw sugar scrub is all natural, the herbal lotion is organic, and the salon puts an emphasis on recycling.

Parth began posting the salon’s high-end nail art on social media as a way to market her business and since then she has noticed other salons around Miami have adopted the

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1. The salon is located in one of Miami’s trendiest locations. 2. Desiree Parth opened NailBar and Beauty Lounge in 2011.

1

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trend. It began as a free way to attract positive attention to the salon and gain more clientele. Now, her technicians passionately approach her with new ideas and concepts.

CONSISTENCY IS CRUCIAL Parth has 12 nail technicians, four of whom are her top nail artists. Those who do the nail art came to NailBar and Beauty Lounge already knowing the skill. Parth says of these technicians, “Nail art is a talent that one can’t really teach. Some of them paint like they are painting on a canvas.”

With her employees, Parth encourages a high level of consistency and professionalism. Each new technician is trained for three to four weeks. They learn everything from how best to close a conversation with a customer, to the correct approach for a foot massage.

Parth likes to ensure her salon provides the best service so the technicians are trained in every detail. This way the customer will have the same experience no matter who she sees.

Nail techs are paid a commission per service while Parth provides all the products. She encourages staff to attend trade shows and stay current on nail trends. Parth also likes to attend trade shows and read about the latest information for the industry. Though managing personnel can be challenging, Parth makes sure to address any issues during staff meetings in order to keep her employees happy. One perk the staff at NailBar and Beauty Lounge receives is a certain amount of free or discounted services per month. The fact her employees have been with her for so long is evidence of their job satisfaction. www.nailsmag.com/fifi/13186

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HEALTH} New Mobile and Web Makeover Tool for Cancer Patients

Look Good Feel Better, the free, global program that helps people address the appearance-related side efects of cancer treatment, has launched new web and mobile makeover tools designed specifically for people undergoing cancer treatment and recovery. The LGFB Beauty app provides an interactive and personalized introduction to the Look Good Feel Better program for people with cancer that can be experienced and shared at the point of care or in the privacy of their own homes.

The app provides an interactive and personalized makeover tool allowing patients to understand changes in their appearance they may experience due to their treatment — from skin tone and complexion to the loss of hair — and begin to address those changes during the course of treatment, helping them to look and feel like themselves again. The interactive program uses a person’s own image, captured through their mobile device or webcam, as well as images of past Look Good Feel Better participants, to dynamically demonstrate for cancer patients how to combat the physical changes that often occur due to cancer treatment.

The application provides a step-by-step walk through a 12-step beauty program, covering a variety of topics from skin care to proper cosmetic applications to the use of turbans, hats, and wigs. It also features expert advice in the form of instructional videos from fashion expert and stylist Stacy London and celebrity makeup artist Carmindy.

The mobile application is free to download in the Apple AppStore. The online tool — which can also be accessed by Droid and other non-Apple mobile devices — is available at www.lookgoodfeelbetter.org/virtual-makeover.

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Topically Applied Vitamin E

Kill Germs Economically With Splish Splash Clean and disinfect your salon with just one product. EPA-registered Splish Splash’s One-Step Disinfectant features a clear and odorless formula with no artificial dyes. One-Step Disinfectant kills bacteria and viruses such as HIV-1, Hepatitis B and C, MRSA, Influenza A, Staphylococcus, Klebsiella Pneumonia, E-Coli, Salmonella and others. > For pedicure spas and tubs, add 1 fl. oz. of disinfectant for every gallon of water. Let water circulate for 10 minutes. Drain and rinse with clean water. > For tool disinfection, mix 1 fl. oz. of disinfectant in one gallon of water.

Let tools soak for 10 minutes. Remove tools from solution. Rinse and dry. > For hard non-porous surfaces throughout the salon, including manicure stations and countertops, dilute 1 fl. oz. of disinfectant in one gallon of water. For a spray bottle, dilute 1/4 fl. oz. in 32 oz. of water.

Sponge or spray on, wait 10 minutes and wipe dry. > For plastic instruments, mix 1 fl. oz. of disinfectant in one gallon of water and fill your sanitation jars. Plastic instruments may remain immersed until ready for use.

For more information, go to www. nailsmag.com/fifi/13451.

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The new Derma E Vitamin E Intensive Therapy Bodycare line features full-spectrum Vitamin E, which restores and maintain skin’s natural barrier function, helping it regain its natural ability to lock in moisture and defend against the elements.

The line is 100% vegan, cruelty-free, paraben-free, gluten-free, GMO-free, phthalate-free, petrolatum-free, and lanolin-free. > Vitamin E Intensive Therapy Hand Crème instantly replenishes dry, over-worked, weather-worn hands with its deeply penetrating, naturally therapeutic moisture remedy.

The cream provides a glove-like defense while delivering superior antioxidant, hydrating, and healing benefits. > Vitamin E Intensive Therapy Body Balm is a highly-concentrated topical recovery treatment that restores extreme cases of dry, dehydrated skin. This body balm is a rich, creamy formula that immediately smoothes on to deliver superior antioxidant, hydrating, and healing benefits. > Vitamin E Intensive Therapy Body Lotion dramatically softens, smoothes, and conditions dry, rough, flaky skin with naturally therapeutic, full-spectrum Vitamin E moisture.

For more information, go to www.nailsmag.com/fifi/13452.

Look It Up: Pterygium Pterygium of the nail is an adhesion between the skin surrounding the nail (dorsal nail fold) and the area under the nail plate, which eventually leads to partial destruction of the nail. Pterygium can appear on the fingernails or the toenails, and can be identified by the triangular, winged shape of the skin that grows into the nail plate. Techs should not try to treat pterygium in any way. Don’t push the cuticle back as this may lead to further scarring, infection, and bleeding.

To learn more, log on to www.nailsmag.com/encyclopedia and search for pterygium.

Q&A

Q: I’m reluctant to apply gels or acrylics to girls under the age of 16 because they pick and can’t maintain the nails. At what age do you think it’s OK to use gel-polish on kids or teens?

A:

It’s great that you have a policy in place for applying enhancements to younger nails. Children’s nails tend to be thin and flimsy, which provides a poor foundation for enhancement products. When you add in the active lifestyles of most kids, along with bad habits like picking and a lack of maintenance, it’s a recipe for disaster. Those factors should also give you pause when you consider applying gel-polish on children. Many companies warn that their gel-polishes will not wear as well on clients with thin, flexible nails. The younger a child is, the more flexible her nails are, and the sooner you can expect the gel-polish to chip and lift. Then, if she starts to pick and tear at the loose edges, she’s going to damage an already thin nail plate.

While it’s not necessary to restrict gel-polish applications to those over 16, you should have an in-depth consultation with both parent and child so they both understand the risks involved and the importance of proper maintenance. Additionally, because younger skin is much more sensitive than older skin, be meticulous with your application. Keep the product off the skin and cure it properly or you may inadvertently give your young client an exposure allergy and contact dermatitis!

— Nail tech Anne Schlegel is the owner of Nailed It! (www.naileditsalon.com) in Racine, Wis.

MARCH 2014

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HEALTH} something to talk about Three-Free Polishes

Clients gather information from a wide range of sources, and it’s likely at some point they’ll want to know the polish you use is “three-free.” Build trust by recognizing — and relieving — their concerns.

Today’s client is educated and engaged. Many are concerned about product ingredients, our responsibility to the earth, and the importance of healthy life choices. These clients will likely gather information about products you use in the salon and come armed with questions about product safety.

One of the most common questions is about the ingredients in nail polish; specifically, the Big Three.

As always, questions are a great opportunity for you to educate a client and to build trust and loyalty. Answer honestly so she knows you understand her concerns. Let her know the ways you make choices that protect her health — and your own. Here’s how that conversation might look:

Client: I heard I should use polish that is “big three-free.” What does that mean?

Client: Are they dangerous?

You: “Three-free” refers to three ingredients: formaldehyde, DBP, and toluene. Most major manufacturers (OPI, Essie, CND, Zoya, and more) have removed these ingredients from polish because of their reputation of being dangerous.

You: Here’s the thing: There were enough studies that showed high exposure to large doses could cause either health problems or, possibly, damage to the environment. The doses were always much larger than anything you’d ever find in nail polish.

Actually, a lot of the bad press about formaldehyde was based around information that wasn’t even true! Formaldehyde was never in nail polish. Formaldehyde is a gas and can’t even be put into cosmetic products. However, the actual ingredient used in polish (called methylene glycol or formalin) is made from formaldehyde. The cosmetic industry was required to label that ingredient as formaldehyde, even though the chemical structure is entirely different. After all the bad press with formaldehyde, the Nail Manufacturers’ Council pressured the organization that regulates how the cosmetic industry names chemicals to rename the ingredient to make it accurate. The ingredient has been renamed “methylene glycol” — and it’s still in nail hardeners, not regular polish.

You: Here’s where I land: I don’t think the small doses found in nail polish are a huge threat to our health. However, I’d prefer no danger at all ... so if any ingredient can be replaced with something better for us or the earth, that’s the better option, so those are the products I’ll choose to use on my clients.

Client: Wow. That’s a lot of information. So, you don’t see those ingredients as a big problem?

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JUST THE FACTS: 1. Dibutyl phthalate (DBP): The EU banned DBP in 2001 after animal testing suggested the chemical may cause abnormal development in babies. Many manufacturers followed suit so they could sell to the European market.

However, the levels of DBP in polish were never at a level where they were considered dangerous.

2. Formaldehyde: Big hype about an inaccurately labeled chemical. The chemical that was labeled “formaldehyde” has been correctly renamed to “methylene glycol.”

Though made from formaldehyde, the chemical structure is entirely different.

It is still present in nail hardeners.

3. Toluene: Removed because exposure in high doses over long periods of time suggested a link to cancer and reproductive problems.

Beyond the possible health danger, it’s suspected as an air pollutant.

4. Camphor: Removed from some products because it is considered an irritant.

5. Formaldehyde resin: Formaldehyde resin is often mistaken for formaldehyde, so this product is being phased out of some products because of its public image.

www.nailsmag.com/fifi/13109

Master the

Massage In this fast-paced, wired world, you’re always fighting the competition for your client’s attention and loyalty. Don’t overlook the little places where you can make a lasting impression — such as during her 10-minute massage.

BY MICHELLE PRATT

Clients don’t come to your salon to get beautiful nails.

The sooner you believe that, the more likely you are to succeed. While you may argue they can’t get nails as beautiful as yours in another salon, the truth is, the average client doesn’t notice the subtle difference between exceptional work and mediocre work. (If you don’t believe me look at the number of profitable salons pumping out mediocre work.) That’s not to say they don’t expect pretty nails when they leave. They do. But that isn’t what brings them back. The experience of your salon brings them back. You bring them back — your personality, your ability to listen and empathize, and … your touch. Nails are a tactile experience, and touch is a powerful connection.

We have a disjointed world filled with overcommitted, stressed, hurting people. As the T-shirt proclaims, “life is good” — but, let’s be honest, it gets overwhelming! So we find ways to unplug, and one way is through massage. Industry statistics suggest Americans spend more than $11 billion on massage services a year. However, that’s a combination of many services, such as chiropractic and acupuncture. So let’s cut it down by half. We’re still talking about a $5 billion industry. Plus, labor statistics predict a 20% growth in the massage industry in the next five years. We can conclude people enjoy their massages.

It is here, during the massage, that you have the unique opportunity to create a Zen experience for your client to help her decompress and rebalance — if even for only a few

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moments. The trouble is, most techs are trained in application technique, not in massage. So, we consulted a massage therapist to see how techs can improve the massage portion of any nail service.

“When you give a massage, you are sharing your energy with your client,” says Cinthya Bonilla, a licensed massage therapist and esthetician at Elan Skin Spa in Sarasota, Fla. The first moment of contact with the client is the most important, says Bonilla. As nail techs, you will have already made contact with the client during the manicure or pedicure. In your case, it would be beneficial to pause and hold the hand (or foot) still for a moment. Apply a gentle squeeze to signal the massage portion is about to begin. When appropriate, pause the conversation, too, by saying something such as, “I’m going to stop talking now so you can just relax for a few minutes.”

“Always keep a consistent flow,” says Bonilla, “and pressure that is medium to firm.” Everyone responds differently to pressure, so watch the client’s body language to gauge her tolerance. Once you’ve made the point of contact and have found a comfortable pressure, keep contact with the client the entire massage. A break in touch is the signal that the massage is over, so make sure you don’t lose a point of contact when you transition from the top to bottom of the hand or foot, or from one hand or foot to the other.

Bonilla walks through the suggested steps that should be included with every massage:

>>>

www.nailsmag.com/fifi/13298

Hands 1. Start by holding your client’s hand with thumbs on the top of the hand and facing the client. Use your fingers and thumbs to squeeze the hand with gentle, consistent pressure. You’re signaling the start of the massage.

2. Move the right hand up the side of the arm toward the elbow, massaging in a continuous flow, while the left hand still applies a gentle squeeze. Slowly begin to move your left hand up the client’s arm also until both of your hands are massaging her arm.

3. Continue the flow back down to the hand, pausing to massage the wrist area. The client’s hand is still in a position of “palms down,” so your thumbs are massaging the small joints on top of the wrist while your fingers massage the underside.

4. Without releasing your contact, turn the client’s hand over, continuing to massage the wrist. Be aware of her comfort level and range of motion. (If this is awkward for her, don’t turn her hand over. Instead, perform the entire massage with her palms down.)

5. Apply gentle pressure with your thumbs as you massage the muscles at the base of the hand, the muscle at the base of the thumb, the center of the hand, and the muscles at the base of the fingers. In a smooth, gentle motion, massage between the fingers, then down the length of the fingers.

6. To end the massage, turn the hands over again and, without losing contact, lightly squeeze each finger until you have reached the tips.

Both of your hands will be in contact with your client’s fingertips until almost the last moment, when you will move one of your hands to the client’s resting hand. (For a brief moment, both of your hands will be massaging both of your client’s hands.) Gently place the working hand on the table and release fully, moving to the opposite hand. Repeat the steps above.

Caution: Joints can be enflamed from arthritis, so be careful when you squeeze or pull the knuckles.

The area between the thumb and the first finger can be sensitive.

Be gentle when rubbing the webbed area at that connection point.

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www.nailsmag.com/fifi/13125

Feet The steps for a foot massage are similar to those for a hand massage, though Bonilla points out a few ways to make the experience memorable.

1. On step two, you’ll be massaging the ankles not the wrist. Stay here for a minute or two to massage the malleolus (the area around the ankle). This provides relaxing relief.

2. Effleurage the top of the foot to soothe and comfort the client.

Move to the heel and perform reflexology on the heel.

Editor’s note: Effleurage is a French word that means “to skim” the skin with your fingers, touching it gently. It looks like a light tickle, but feels marvelous and relaxing.

3. After the heel, perform effleurage on the sole and arch of the foot. Add pressure to the movement and begin a medium-firm massage, squeezing the foot with thumbs at the arch. Develop the massage into knuckle kneading on the arch and sole area.

4. Move toward the toes and stimulate the pressure points between the toes. Give a soft pull to the toes.

5. Finish with effleurage on the whole foot, working with two hands. When appropriate, disconnect from the working foot with one hand to include the resting foot. Stay in contact with both feet until you can transition both hands to the second foot.

6. Note: An alternative ending is to gently release both hands from the working foot and then wrap the foot in a warm towel.

Signal the start of the massage on the new foot with a gentle squeeze on the foot.

Caution: Be careful when massaging the feet of a pregnant woman.

Pressure points around the ankle could put her into labor, so avoid massaging this area during a pedicure. Bonilla recommends techs rest three fingers on the area above the client’s ankle and avoid this area during the massage on a pregnant client.

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www.nailsmag.com/fifi/13247

HEALTH} chemist’s corner:

gel-polish

Gel-polish, also known as the “chipless manicure,” is arguably one of the biggest nail industry inventions in the last decade. The idea of a system that lasts two or three times the duration of regular polish yet is removable without e-files or heavy soaking has wowed techs and clients alike.

Getting behind the science of this complex product is no easy feat. But with a better framework for its chemistry comes improved technique and the ability to educate clients. NAILS picked the brain of Dr. Paul Bryson, director of research and development for OPI since 1997, for some user-friendly answers.

NAILS: How does soak-off gel-polish generally work?

Paul Bryson: Soak-off gel-polish is mainly made of urethane methacrylates (or acrylates). Gel-polish cures by “polymerization,” meaning the formula’s molecules react by linking up with one another into large chains called polymers. Crosslinks, or chemical bonds that connect different polymer chains together, are also created, resulting in a structurally strong molecular network. By contrast, lacquer doesn’t cure, it dries — the polymers in lacquer are simply left behind on the nail as the solvents evaporate. A hybrid product, such as CND’s Shellac or OPI’s UV-Cure Topcoat, undergoes curing and drying.

When light hits the gel-polish, a UV-sensitive molecule called a photoinitiator chemically starts the curing reaction. Think of the photoinitiator as a “lighting rod” that captures a bolt of UV energy.

More technically, the photoinitiator has a chemical bond that’s easily broken by UV, and when it’s breaks, the fragment of the molecule (or a “free radical” in chemistry lingo) is very reactive and bonds to the nearest methacrylate, which causes it to bond to another and another, resulting in a cure.

NAILS: What exactly is the tacky layer?

PB: The “free radical” curing process is subject to oxygen inhibition, which means the oxygen in the air prevents the molecules at the surface from polymerizing. So right at the very surface, there’s an uncured layer. It happens with all acrylics, even liquid-and-powder systems, but it’s more noticeable with gel-polish and low-odor liquid-and-powders since the larger molecules are more easily inhibited.

NAILS: Will soak-off gel-polish ever dry if it’s not cured?

PB: Gel-polish requires UV light to start the chemical curing reaction. So without UV light, it won’t cure and will stay wet for a very long time until the methacrylates deteriorate, which could take months or even years.

NAILS: Why do some gel-polishes require you to rough up the nail before soaking off?

PB: By breaking up the surface of the cured gel a bit, you’re allowing the acetone to penetrate more easily. Acetone penetration is what softens the gel.

NAILS: How does soak-off gel-polish differ from traditional gels?

PB: Traditional gels were mainly made for sculpting. They need good structural strength, so they’re highly crosslinked. Soak-off gels have to be made with fewer crosslinks because too many creates a tight polymer network that can’t be penetrated easily by acetone, which would make the product much slower to soak-off.

NAILS: Is there anything you can tell us about proper gel-polish application? Why do you paint on such thin layers?

PB: Follow manufacturer’s directions, and don’t mix systems. Above all, don’t try to modify a gel by adding nail polish, as you may experience undercuring. As for the thin layer, the UV light can only penetrate to a certain depth. And the more color you add, the more UV can be blocked. So if you lay down a colored gel too thick, it won’t cure all the way through. I’ve actually had a test product — a deeply colored UV nail coat — slip right off because it wasn’t cured all the way to my fingernail. It appeared cured from the top, but was still actually wet.

COMMON INGREDIENTS: > Names containing acrylate, methacrylate, or HEMA. A typical molecule is di-HEMA trimethylhexyl Dicarbamate. The “MA” stands for methacrylate.

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> Most of the color and shimmer ingredients are the same as in regular nail polish.

MARCH 2014

> Common photoinitiators: trimethylbenzoyl diphenylphosphine oxide, hydroxycyclohexyl phenyl ketone, and ethyl trimethylbenzoyl phenylphosphinate.

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����������������������������������������������� ����������������������� For more detailed information and a distributor near you please visit tweezermanprofessional.com or call 1-800-645-3340 www.nailsmag.com/fifi/13258

HEALTH} client of the month:

The Diabetic

Diabetic clients have very specific needs and concerns when it comes to nail services, especially pedicures. Below are some of the symptoms of diabetes and what you need to know to take the proper precautions to help your diabetic client enjoy a safe and relaxing service. > POOR CIRCULATION/ PERIPHERAL NEUROPATHY: Poor circulation is one of the major complications of diabetes. “High blood sugar levels improperly nourish the nerves in the lower leg arteries, which results in peripheral neuropathy, a type of nerve damage that leads to decreased sensation, especially in the feet,” says Godfrey F. Mix, DPM. Before performing a pedicure on a diabetic client, evaluate her circulation by making sure you can feel the pulse in her feet. They should be warm and have good coloration (not bluish or deep reddish). Other indications of poor circulation are the absence of hair growth on the extremity and thin, fragile skin, with lack of underlying fatty tissue. Next, check for normal feeling by lightly rubbing your fingertip on the bottom of her foot, doing the same on the palm of her hand, and then asking her if she feels a difference in sensation between the two. If so, or if there are indications of extremely poor circulation as outlined above, you should refer her for medical evaluation before performing a service. If she passes your evaluation, perform the pedicure with extreme care. Use only tepid water to soak or simply clean the feet, no hotter than 90 degrees. Some experts contend that soaking the feet may dry them further.

A safe and sterile Diabetic Pedicure set up from Houston, Texas’ SPAthena.

DIABETIC’S RX

Here’s a summary of the basic steps to use in a Diabetic Pedicure: > Gather your client’s history and keep a record of it. If she says her blood sugar averages higher than 150 or if she is insulin-dependent, refer her to a podiatrist for foot care. > Do a physical evaluation of the client.

Check the skin, the circulation, and the sensation of the lower extremity. > If it’s safe to proceed, wash the client’s feet gently with an antibacterial soap and water no hotter than 90 degrees, and then pat dry. > Shape the nails straight across with a file. Work gently, being especially careful not to abrade the skin. > Soften cuticles by applying a mild cuticle treatment, but do not trim or push back the cuticles. > Use a foot file to gently smooth calluses, but only if necessary; thinning skin can lead to susceptibility to infection. > Apply moisturizer to the top and bottom of the feet, but do not apply between the toes. > Massage each foot thoroughly using gentle pressure. Apply polish.

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> BLOOD CLOTS: According to the American Heart Association, diabetes increases the risk of plaque buildup in the arteries, which can cause dangerous blood clots. Use an extremely gentle massage technique, lightly rubbing the client’s feet and calves to keep the blood moving. Apply gentle, even pressure on the foot, heel, and calf. Because of the possibility of blood clots, Melodie Hand of Tickled Pink Salon and Spa in Clayton, N.C., has a policy of no deep massage of the feet and legs during a diabetic client’s pedicure. “Massaging runs the risk of throwing (dislodging) blood clots that may be present — either known or unknown — causing further complications for the client,” says Hand. “In addition, due to the possible thinning of the skin, over-manipulation can also cause skin tears.” > THINNING OF THE SKIN: One third of all diabetics will suffer some skin-related condition in their lifetime, according to Dr. Mix. Poor circulation and lack of sensation cause many skin problems. Small blood capillaries in the skin are easily injured by fluctuations in blood sugar levels, and glands in the skin slow or even cease production of natural lubricants. This results in dry, cracked, thin, fragile, and itchy skin that is easily injured, which can lead to severe consequences for a diabetic. In addition to evaluating a client’s circulation before performing a pedicure, you should also check the skin on her feet and calves to make sure there is no broken skin, open cuts, ulcers, wounds, or infections. Never perform a pedicure if there are open cuts or infection. Apply lotion to the top and bottom of the feet only; do not apply between the toes.

Moisture between the toes can become trapped, which can lead to infections. > SUSCEPTIBILITY TO INFECTION: Because diabetes reduces the white blood cells’ ability to destroy bacteria, the diabetic cannot fight infections well. “Any minor skin irritation or injury has the potential of becoming a severe, life threatening condition,” says Dr. Mix. Use a disinfectant on the client’s feet before the service. Never cut the client’s cuticles or push them back; the cuticle should remain intact, as it acts as a natural barrier that keeps bacteria from getting under the nail fold. File the toenails to shape them, and if you must trim them, do so carefully. Straight across is best. To reduce the risk of ingrown toenails, cuts, or infections, leave a small free edge.

Refer the client to a podiatrist if the corners need to be removed or if you see potential for ingrown nails. When filing the nails, use extreme care, as any abrasion of the skin can cause an opening for infection. (For the same reason, a foot file and sloughing creams should be used very carefully, if at all.) Never use Credo blades, even if they are allowed in your state. Consider providing personal implement kits for your diabetic clients. And last, but most important, practice impeccable sanitation procedures in your salon.

MARCH 2014

drench your fingertips in fruit {extracts}

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Let the fresh scent of grapefruit stimulate your senses and revive your spirit as you soothe and smooth hands, nails and cuticles.

genaspaproducts.com www.nailsmag.com/fifi/13123

STEP INTO SMOOTH

a

f o P PO r o l Co

This springâ&#x20AC;&#x2122;s mouth-watering shades take us back in time to the soda shoppe, with its dazzling array of colors on every shelf. From cool pastels to juicy citrus shades, we found the sweetest hues in every bottle.

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Written by Tracy Rubert Photography by Vu Ong Nails by Elsbeth Schuetz

LIVE A RICH LIFE Become a Nail Professional!

High fashion, high demand, high reward and high-income potential. In just a few months, you can build a rewarding career in this exciting, fast-paced industry!

• Nails are the fastest-growing salon service in the US today • Thousands more Nail Professionals are needed to satisfy growing consumer demand • Nail services are recession-proof (outsold lipstick in the last recession) • Your artistic skills and premium services can drive high-profit income Apply today – the sooner you start working, the sooner you start counting!

©2014 Creative Nail Design, Inc.

The Beauty Changes Lives (BCL) CND Tippi Hedren Nail Scholarship Forty scholarships will be awarded over a two-year period at 100% of the tuition (up to $5,000) of a Professional Nail Program at member schools of the American Association of Cosmetology Schools (AACS). Competition begins January 2014.

Find out more by visiting beautychangeslives.org/scholarships.

On Nails: OPI Donâ&#x20AC;&#x2122;t Bossa Nova Me Around

e t a v i t p a C h t i W r o l o C

to e time h t s i h Spring ze nails wit i sor es or d acces u n ubtle pop. t a soft, s h t urples juicy p

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1. Alessandro Moonlight Kiss 2. OPI Next Stop…The Bikini Zone 3. IBD Dockside Diva 4. Jessica Sharktooth 5. Misa Dusty Magnolia 6. China Glaze Lotus Begin 7. China Glaze What a Pansy 8. Orly Classic Contours 9. Morgan Taylor Oh Snap, It’s Silver 10. Morgan Taylor New Kicks on the Block 11. SpaRitual North Star 12. CND Vinylux Powder My Nose 13. IBD Cashmere Cutie 14. IBD Billion-Heiress 15. China Glaze In a Lily Bit 16. Morgan Taylor New School Nude 17. Duri Currant Temper 18. OPI Taupe-Less Beach 19. Orly Dare to Bare 20. OPI OPI Scores a Soar 21. Alessandro Sweet Blackberry 22. Venique Wingtip White 23. Alessandro Shiny Violet 24. Essie Spin the Bottle 25. OPI Don’t Bossa Nova Me Around 26. Seche Head to Toe 27. Orly Naked Canvas 28. China Glaze Don’t Honk Your Horn 29. OPI I Sao Paulo Over There 30. Cuccio Colour Quick as a Bunny 31. Orly Flawless Flush 32. Cácee Ellie 33. Misa Loveliest of Lilacs 34. Seche Buttoned Up

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s green t n a r ib and v s e ious. u c l i l b e y d ay Dream very d e e k ma

On Nails: China Glaze Grass Is Lime Greener

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1. FingerPaints Dream I Can Fly 2. Essie Fashion Playground 3. Misa Blue Jade Vine 4. Venique Lights of Paris 5. Cuccio Colour Under a Blue Moon 6. Cácee Valerie 7. China Glaze At Vase Value 8. IBD Polo Can U Go 9. Morgan Taylor Varsity Jacket Blues 10. FingerPaints Shower with Flowers 11. Mia Secret Metallic Lime 12. SpaRitual Navigate 13. China Glaze Grass Is Lime Greener 14. Cácee Deedee 15. Seche Conquer the World 16. OPI Amazon…Amazof 17. Dare to Wear Rock Candy 18. Alessandro Crazy Lazy 19. CND Vinylux Sage Scarf 20. Dare to Wear Mint Jubilee 21. Cuccio Colour Mint Condition 22. SpaRitual Firefly 23. CND Vinylux Mint Convertible 24. Essie Truth or Flare 25. IBD Yacht-a Yacht-a Yacht-a 26. Essie Hide & Go Chic 27. FingerPaints Mistful Thinking 28. Cácee Celine 29. Mia Secret Metallic Sky 30. Dare to Wear (spearmint) 31. Cácee Grace 32. Alessandro Peppermint Patty 33. FingerPaints Crystal Springs 34. Cuccio Colour In the Key of Lime 35. IBD Full Blu-um

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Try These Flavors:

1. Venique Night in Times Square 2. China Glaze Strike a Rose 3. Duri Dragon Fruit 4. Misa Chrysanthemum 5. Jessica Conch Shell 6. Duri Strawberry Feeling 7. Cuccio Colour Life’s a Peach 8. Jessica Ocean Blue 9. SpaRitual Uncharted 10. Duri Raspberry Sorbet 11. Duri Cherry Merry 12. OPI Red Hot Rio 13. FingerPaints A Pink of Pixie 14. Duri Queen Mango-Steen 15. Essie Romper Room 16. Mia Secret Rose Chic 17. China Glaze Peonies & Park Avenue 18. Alessandro Pink Melon 19. Alessandro Little Princess 20. China Glaze Thistle Do Nicely 21. SpaRitual Magnify 22. IBD Chic to Chic 23. Venique Lights Bigger Than Texas 24. Seche Keep It You 25. Duri Apple Temptation 26. Cuccio Colour Pinky Swear 27. Duri Jamberry 28. FingerPaints Springtime Bloom 29. China Glaze Petal to the Metal 30. SpaRitual Wilderness 31. Duri Peach Buzz 32. Venique Lost in Vegas 33. Misa Cherry Blossom Awesome 34. Mia Secret Cover Pink 35. Jessica Starfish Glow 36. China Glaze Spring in My Step 37. Mia Secret Sweet Pink 38. Orly First Blush 39. Dare to Wear Cotton Candy 40. Mia Secret Lover Beige 41. OPI Kiss Me I’m Brazilian 42. Duri Plum Seduction 43. Essie Style Hunter

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On Nails: SpaRitual Magnify

e l p m Sa e m o S s t e e Sw 28

Take your pick of this seasonâ&#x20AC;&#x2122;s most feminine colors. Paint on a bashful blush or a firty hot pink.

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On Nails: Morgan Taylor Get Sporty With It

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1. Jessica Tropical Sunset 2. Duri Wild Berry 3. Dare to Wear Lemon Drop 4. Orly Cheeky 5. Cácee Kylie 6. Misa Silly Dafodils 7. Jessica Monsoon Melon 8. Morgan Taylor Ahead of the Game 9. OPI Where Did Suzi’s Man Go? 10. Seche Efortlessly Styled 11. CND Vinylux Sun Bleached 12. Alessandro Rock Candy 13. Mia Secret Metallic Yellow 14. China Glaze Metro Pollen-Tin 15. OPI I Just Can’t Cope-acabana 16. CND Vinylux Desert Poppy 17. OPI Live Love Carnaval 18. Venique Radiant Like Chicago 19. Mia Secret Metallic Orange 20. CND Vinylux Clay Canyon 21. Seche Perfectly Poised 22. Morgan Taylor Get Sporty With It 23. Dare to Wear Lollipop 24. Duri Orange Karma 25. IBD Gala-vant

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Nail Art for

Newbies Nail art is raking in big bucks at a lot of salons. If you’re good at applying polish, but aren’t necessarily a Picasso, here are some easy designs you may want to try. Once you master a few basic strokes and shapes, you can combine them to form more intricate designs.

TOOLS The good news is you don’t need an entire arsenal of fancy tools to create cute nail art. All of the designs done here were made with diferent sized dotting tools (three or less) and a striper brush.

CONTRIBUTING NAIL ARTISTS: Melisa Bruce, Salon Riviera, Redondo Beach, Calif.

Sherri Traweek, The Nail Asylum, Redlands, Calif.

Lorri Silvestre, Nail Candy By Lorri, Grover Beach, Calif.

Slanted Color Block MELISA BRUCE

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1. Using the nail polish brush, swipe on a coat of color at a diagonal angle. Choose a second color and fill in the remaining space on the nail, polishing at the same angle.

2. Apply a second coat of each color.

3. Use a striping brush to apply glitter over the center line.

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SHERRI TRAWEEK Once you are used to creating steady lines with the polish brush and striper brush, you can color block in a trendier way, like the chevron print.

PHOTOGRAPHY BY KELLY BRACKEN

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Model is Wearing: Donâ&#x20AC;&#x2122;t Be A Flake

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Color Block With Stylus Dots MELISA BRUCE

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SHERRI TRAWEEK

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If you want to challenge yourself, break the nail up by painting a V-tip and adding dots over those lines. A rhinestone in the center gives the nails a princess look.

1. Paint nail in desired color.

2. Paint over half the nail in a second color.

3. Use a dotting tool and make dots down the center.

Dot Gradient MELISA BRUCE

SHERRI TRAWEEK

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1. Paint nail desired color.

2. Swipe another color of polish across the tip.

3. Using diferent sized dotting tools, dot one side of the nail in various colors.

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Falling Confetti LORRI SILVESTRE

1

2

3

4 SHERRI TRAWEEK

1. Dot one side of the nail in one color.

2. Fill in space with diferent color dots.

3. Add smaller dots in a third color.

4. Use a small dotting tool to place white in the center of some of the larger dots.

For a fun twist, dot diferent colors on a straight line until the entire nail is covered.

Very Cherry LORRI SILVESTRE

1

2

3

4 SHERRI TRAWEEK

1. Use a striper brush to make a single stroke.

2. Add another stoke, connecting the two. Draw two leaves where the lines connect. You can make a leaf by combining two comma strokes and ďŹ lling it in.

3. Add a dot at the bottom of each stem.

4. Dot the background and add white to the center of the cherries.

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Use a dotting tool and red polish to create a lady bug. Make the antennae with a comma stroke, using the striper brush.

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Branching Out LORRI SILVESTRE

1

2

3

4 SHERRI TRAWEEK

1. Create a slight wavy line with your striper brush.

2. Add more lines to form diferent sized branches.

3. Use a small dotting tool to form flowers. Three dots equal one flower.

4. Apply a white dot to the center of each flower.

For a more advanced method, make leaves of the branch. Use a striper brush to form long petals and add a dot in the center.

Easy-to-Do Diamonds LORRI SILVESTRE

1

2

3

4

1. Use the polish brush to paint a line down the center of the nail.

2. Add two more lines on either side of the first one. When dry, swipe a diferent color across the center.

3. Add two more bars across the nail.

4. Use a striper brush to paint lines across the nail diagonally. Cross over with more lines to form diamond pattern.

SHERRI TRAWEEK An alternative to an argyle-style print is creating the diamond design at the tip only. Use a striper brush to add a half circle and scales above the diamond design. Outline with dots to complete the look.

For a breakdown of basic nail art strokes and more easyto-do designs, visit nailsmag.com/basicstrokes.

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Scheduling

Time

for Safe

Removal With the surge in gel-polish clients, itâ&#x20AC;&#x2122;s now crucial to seamlessly integrate no-damage removal into your service repertoire. Our gel-polish experts show you how.

BY SREE ROY

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Savvy Salon Service Though it’s possible for clients to safely take off gel-polish at home following the manufacturer’s instructions, many techs find in-salon removal increases client satisfaction and loyalty. “I strongly believe that gel-polish removal is a job for the professional in the salon. When removal is being performed by a trained professional, the client will be able to relax knowing that the right products and techniques are being used to ensure there is no damage to the natural nails,” says Kelly Melanitou, an international CND education ambassador.

To encourage the client to add the time to her appointment, make the removal process as luxurious as your other services. “I usually allot half an hour for the removal process, turning it into a spa-like service. Removal should be part of the overall experience, not just something that needs to be done before the service actually begins,” Melanitou says. “Give your clients a reason to look forward to the removal and not just the application or the final result. This will also prevent them from wanting to remove it themselves at home and then come to the salon with damaged nails looking for a miracle. The nail professional can also charge premium prices for this kind of service.”

Scheduling Safe Removals To ensure the removal process is a pampering experience, make sure you allow plenty of time. One tip is to ask each new client at the time of booking what product she’s currently wearing on her nails, then add 10 minutes to the manufacturer’s removal time estimate when you write it into your schedule. Some techs who’ve successfully encouraged their clients to return to the salon for gel-polish removal offer their timing tips below: “The front desk or nail professional should consult with the client when scheduling a gel-polish removal service to determine the brand of gel-polish she has on her nails. If the nail professional is using a gel-polish that has a fast removal time like that of CND Shellac (eight minutes), the removal service will take 15 minutes or less.”

— Kristina Saindon, CND education ambassador “I allot an additional 15 to 20 minutes for removal time. This ensures the product comes off completely without having to be pried off.”

— Starr Rooks, La Palm regional educator “Techs should allow 25 minutes for removal. This includes five minutes to greet and wrap, 15 minutes for soaking, and five minutes for cleanup. If the tech allows a little more time than this, she can efficiently book another gel application or other short service during a removal.”

— Lauren Breese, new product development, OPI “Compared to my manicure clients, I schedule an extra 15 minutes. Compared to the clients who used to need fills/rebalance, the time is the same. With new clients, I schedule an extra 30 minutes.

That covers the consultation and extra time just in case it is a product that takes longer to get off. On the rare occasion I have a pedicure client with gel-polish I schedule an extra 30 minutes.”

— Lydian Flash, Austin, Texas

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While You Wait

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5

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Premium Treatment

Upsell the removal by combining it with a luxurious hand treatment, says OPI’s Breese. After hand washing and sanitizing, Breese recommends this protocol: 1. Shape the client’s nails.

2. Apply Manicure by OPI Skin Renewal Scrub to the client’s hands, then massage the hands to relax the client while removing her dull, dry skin. Rinse the scrub off with Manicure by OPI Effervescent Soak.

3. Apply Manicure by OPI Rejuvenating Serum to the client’s hands.

4. Saturate OPI Expert Touch Removal Wraps with Expert Touch Remover and wrap the client’s nails.

5. Insert the client’s hands in Expert Touch Salon Mitts, then wrap the client’s hands in warm terrycloth towels.

6. After 15 minutes, remove the towels, mitts, and wraps, then gently push off the gel-polish with a manicure stick. The gel-polish will easily come off and the client’s hands will be soft and glowing.

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To make the 10-minute or so wait while the client’s nails are wrapped worth her while, nail techs offer these clever diversions. > Proceed with the client’s pedicure. > Add heat for relaxation.

(Bonus: Heat speeds up the gel-polish removal process.) “I heat up a rectangular rice bag in the microwave for three minutes while the client is soaking,” says Monica Lykins of Nancy’s Beauty, Tanning, and Nail Salon in Arcanum, Ohio. “I place the bag in its beautiful cover, then put it on my client’s hands to finish off her soaking. My clients love the soothing heat on their hands.” > Schedule the client’s next appointment and follow Client Susan Kreusch relaxes with her up on any discussions hands under a warm rice-filled bag during or concerns from the gel-polish removal at Nancy’s Beauty, previous visit (such as Tanning, and Nail Salon. asking how she liked the retail product she purchased). If this is the first time the client is having her gel-polish removed properly, explain to her the benefits of a safe removal. > Perform a paraffin dip. “I dip my clients’ hands in paraffin to warm the hands and product for quicker removal. Clients love it, especially in the winter months,” says La Palm regional educator Lauren Koontz. “I just make sure the foil wraps are on tight before dipping.” > Treat the client to a relaxing drink, such as a glass of wine or a custom-blended coffee, and a magazine. > Offer a 10-minute massage, such as a relaxing hand arm massage or a seated shoulder and neck rub. “Try massaging the arms and hands (excluding fingertips, of course) for four minutes each if using CND Shellac Nourishing Remover for an eight-minute removal process,” says Candice Bertolini, a CND education ambassador. “You can also apply a treatment to the tops of the hands, whether it be an anti-aging treatment or a masque or heavy cream for dry skin, and wrap in hot towels leaving the fingertips exposed.” > Offer a quick add-on service, such as an eyebrow wax. > If you have an available pedicure spa chair, let the client relax and enjoy the massage features of the chair. “I tell them they are welcome to move to the pedicure spa chair,” Flash says. “Turn on the heat and massage and just relax.” You can also move them to a seat in front of a television. (They’ll still be able to work the remote with wrapped nails.) > Indecisive clients may need the whole 10 minutes to choose their color.

The Price Is Right Though some techs find success in charging a separate price for gel-polish removal, if you truly want to encourage clients to come into the salon and not remove the product at home, it’s best to build the price of removal into your gel-polish application service price. “I have had great success by including removal in the price of the service. That way, I am assured clients will come back to receive proper removal and maintain a healthy natural nail,” Saindon says. Of course, if you’re providing additional services during the downtime (such as an eyebrow wax or neck massage), you should charge accordingly for that optional upgrade.

For clients who want gel-polish removal only (without a new application), the techs we spoke to charge between $5 and $15 for this service. You may want to list this price as an a la carte option on your menu, then let clients know that if they get a new color applied, the removal cost is already included in the service price — similar to how a hair salon may have a separate price for shampooing hair only when it’s not part of another service, like a haircut.

One exception is if the client is donning product that takes longer than gel-polish to remove, such as acrylics or hard gels. In that case, you’ll want to charge at least $10 extra for your additional time investment. Flash finds that sometimes a client thinks she is wearing a gel-polish but, after a failed extended soak-off period, it’s revealed that she’s really wearing a hard gel. Flash is up front that “if it takes longer, it costs more,” she says. “I will sometimes do it for less, or not charge the extra. The client is made aware what the price should be and that I am charging less because I really want to help them get their nails back in the condition they should be.”

Safe Removal Tips If you’re routinely removing gel-polish in less than eight minutes, there’s a high likelihood you’re causing damage to your clients’ nails by prying off the product. Gel-polish should come off easily with no scraping or fighting with the product. Here are a few pointers to try: > You can soak the client’s nails in a bowl of acetone or the manufacturer’s brand of gel-polish remover, but many techs and clients prefer to apply the acetone to a cotton ball or remover pad, then wrap that around the client’s nail to lessen the drying effects of the remover on the client’s skin. Either way, take the manufacturer’s recommended soak-off time as a minimum. If the gel-polish isn’t easily coming off after that time, you’ll need to re-wrap and try again after about five minutes. > Most gel-polishes require you to “break the seal” before applying acetone. To do this, gently file the surface of each nail. If the client states she’s wearing a brand that doesn’t require this step but the gel-polish isn’t coming off, you may want to try breaking the seal anyway. It’s not unheard of to find a client is wearing a different brand than what she thought she was wearing. > To save time, consider hiring an assistant to help with removals for all of the techs at your location. She can remove the seal and wrap the client’s nails while you’re finishing up the previous client. The extra bookings you can fit in with this help may justify an assistant’s salary. Alternately, you can try working in tandem with another tech.

Read “Avoid Nail Damage With Proper Gel-Polish Removal” at www/nailsmag.com/gelpolishremoval.

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ILLUSTRATION BY LUISA MONTALTO

Whistle u o While Y r o W k 1

Long hours? Rumors of downsizing? Annoying clients? These are just a few factors that might negatively afect your attitude toward work in and out of the salon. NAILS spoke to nail techs facing the same types of problems to find out how to make the work day serve you better. Here’s a compilation of physical and mental activities — everything from stretching to rewiring — that can change your outlook and help you see that morning or midday cup of cofee as half full. BY BRITTNI RUBIN

Start on a Good Note

It’s easy to get caught up in the morning rush. Whether you face bad trafc or have a tendency to hit the snooze button, there always seems to be more important things to do than exercise. And why budget time to exercise in those precious morning hours when you have double, if not triple, the amount of downtime after work? Well, because what we do before coming into the salon has an efect on our entire day.

Toyia Brown, a tech at Sizzlin’ Style in District Heights, Md., was an army medic for nine and a half years before getting her nail license.

“But my body was still not prepared for the type of physical brutality that comes with being hunched over working on fingers and toes for eight or more hours a day,” Brown says.

To combat this, Brown suggests integrating as little as five to 10 minutes of low-impact exercise (like yoga, pilates, or tai chi) as well as stretching into your morning routine. This type of workout can be done in the comfort of your own home. To learn movements to eventually do on your own, attend a class, buy a DVD, or simply use YouTube. Brown still does stretches she learned while in the Army.

“You can change the course of the whole day and make it more positive,” says Brown. “If you work out in the morning, your stress level is lower throughout the duration of the day. Low impact movements help you relax, strengthen your body, and get you in a better mindset.”

A commute to work is also a time to work on your body. “If you have a 20-minute commute with bad posture, then that’s going to mess you up for the rest of the day. Your shoulders and back will be fried with knots,” she says. Make your commute count by sitting up straight, engaging your core, and staying mindful of posture to set the >>> tone for your workday.

To learn nail tech-specific stretching, visit: www.nailsmag.com/personaltrainers MARCH 2014

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{

}

ad index

Fifi #

For more information direct from our advertisers, go online to www.nailsmag.com/fifi.

Page

Fifi #

Advertiser

13305

Akzentz Nail Products .................................................................. 135

13122

ibd ........................................................................................ 14-15, 26-27

13149

Alessandro Cosmetics ...................................................................129

13125

International Nail Manufacturers ...............................................149

13189

Alfalfa Nail Supply.................................................................208-209

13204

It’s So Easy ..........................................................................................103

13155

American Dawn............................................................................... 197

13267

J & A USA ...................................................................................171, 197

13185

Antoine de Paris ...............................................................................183

13109

Jessica Cosmetics .................................................................... 91, 145

13296

Artistic Nail Design ...................................................................28-29

13107

Kupa Inc. ............................................................................................143

13205

ASP..........................................................................................................95

13237

La Palm Products ..............................................................................139

13160

Beauty Tech ....................................................................................... 197

13140

LeChat ................................................................................................ 123

13265

Belava .......................................................................................... 132, 133

13183

Lexor Intl. ........................................................................................... 210

13281

Bio Creative Labs ..............................................................................169

13211

Light Elegance .................................................................................. 137

13187

Bio Sculpture Gel .............................................................................. 127

13304

Luraco Technologies Inc.................................................................. 44

13287

Bodipure, Inc. ......................................................................................98

13250

Morgan Taylor ......................................................................16-17, 105

13298

Cacee Inc. ................................................................................... 147, 191

13280

Nail Savers Inc. ................................................................................ 194

13119

China Glaze .................................................................... 18-19, 39, 167

13308

Nail Superstore, The ........................................................................ 212

13247

Advertiser

Page

Clean + Easy ....................................................................................... 151

13279

Nail Tech Supply ...............................................................................199

CND .................................................... 4-5, 12-13, 20-21, 71, 157, C3

13151

Nail Tek ............................................................................................... 173

13291

Continuum Footspas........................................................................119

13106

Nailite ................................................................................................... 213

13102

Cuccio ...................................................................................101, 131, 211

13135

NSI - Nails Systems International ................................... 100, 191

13231

Dashing Diva................................................................................ 85, 87

13266

Dollar Nail Art ................................................................................... 197

13101

Orly International ........................................................................... C2-1

13262

Dr. G’s ...................................................................................................195

13168

Orly International ...............................................................................37

13276

Duri Treatments ................................................................................106

13214

Orly International ...............................................................................73

13197

Duri Cosmetics ................................................................................107

13153

Pedi-Sox................................................................................................191

13131

Entity Beauty Inc. ...............................................................................111

13268

Premier Nail Source .....................201, 202-203, 204-205, 206

OPI Products .................................. 2-3, 35, 41, 81, 89, 97, 125, C4

Essie Cosmetics ................................................... 47, 115, 116A-116B

13126

Prolinc .................................................................................................. 187

13110

EZ Flow ................................................................................................109

13138

Robanda International ......................................................................99

13240

Famous Names ........................................................................... 30-31

13104

Seche .............................................................................................93, 141

13273

Fingerpaints .........................................................................................83

13166

Star Nail Inc. ............................................................................ 207, 211

13259

Footsie Bath of Beverly Hills ...........................................................45

13136

SuperNail...............................................................................................79

13116

Gel II................................................................................24-25, 113, 197

13143

T4 Spa ..................................................................................................185

13295

Gelaze ...............................................................................................18-19

13258

Tweezerman International ............................................................ 153

13123

Gena .................................................................................................... 155

13161

Venique..................................................................................................43

13186

Gulfstream Plastics .........................................................................138

13128

Vetro ............................................................................................... 32-33

13285

Hand & Nail Harmony .......................................6-7, 49-68, 77, 121

13260

Young Nails .............................................................. 8-9, 10-11, 22-23

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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Whistle ou While k r o W

Sit Up Straight

The physical demands of being a nail technician are great. And the wear and tear a tech’s body can experience over the course of her career is enough to alter anyone’s mood both inside and outside the salon. Robin Stopper Renner, a nail tech of 29 years based in Eustis, Fla., reached a corporal road block 13 years into her career. She was experiencing muscle aches and pains and considered giving up her career until she discovered a solution: proper ergonomics.

“As nail techs, we’re all givers and we like to make people beautiful and comfortable,” she says. “But the fact is we’re actually sitting at a table for eight to 12 hours per day in the same position. Our clients are only there for an hour and a half max. We want to make them comfortable, but we can’t allow them to sit in a way that makes the job harder for us.”

Stopper Renner realized that she couldn’t improve her posture until her clients were positioned properly too. She invented the Wrist Assist, a roller device that sits underneath the client’s wrist. Techs can roll the client’s hand as close or far as necessary to perform services without straining.

“We create better posture by bringing our clients to us,” she says. “We tend to lean forward and reach toward them to accommodate. We’re chasing them around the station and it puts us in bad positions. Sometimes clients try and move to anticipate your actions too, but that actually makes your job harder.

They need to relax and let you bring their limbs to you.”

Brown learned the importance of practicing good ergonomics in order to go through the day with a smile when she was a nail instructor. “I’d see new students hunched over and that’s my biggest pet peeve. I’d tell them and say ‘you’ll thank me later,’” she says. “They’d write to me a year later and say ‘you’re right!’”

She says you must develop and master correct posture first and then train the client to come to you instead of reaching over to them. One way to do this is to invest in good body support. “A good support bra will help force you into proper posture with the upper half of your body and you’ll put less strain on your shoulders,” Brown says. “A back brace won’t let you bend over at the waist and will force you to squat when you’re picking things up or adjusting the pedicure bowl.”

If you have the luxury of building your own workstation, take measurements and fit it to your body. Otherwise invest in adjustable tables and chairs. Brown also suggests investing in the right tools. Lightweight hand pieces for e-filing are ideal. “Carpal tunnel syndrome is real,” Brown says. “Don’t wear out your wrist before you even get a chance to use it well. You don’t want to take fewer clients than you could be taking because you’re in pain either.”

Additionally, check out the Occupational Safety & Health Administration’s (OSHA) guide to proper ergonomic positioning online. Not only can practicing good ergonomics make your days happier in the salon, but it can also extend your entire career potential and leave you fewer physical consequences later on.

For more information on ergonomics, visit: >www.nailsmag.com/sittingpretty > www.nailsmag.com/ergonomicbasics > www.nailsmag.com/postureprimer > www.osha.gov/SLTC/ergonomics

Y

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Take Instrumental Breaks

Don’t be afraid to take breaks! Most U.S. states regulate an employee’s rights to breaks throughout the workday. Stay on top of state law to know what you or your nail techs deserve because a little break can go a long way.

Cammy Nguyen of Blossom Beauty Lounge in Redondo Beach, Calif., says she notices a big attitude shift in herself and her employees when they’re regular about their breaks. Just having a second to yourself can help you recharge. “If I finish early, I drink water and walk around,” she says. “My coworkers are required to take breaks and a lunch. They walk around and stretch after every client for about five minutes.”

Brown says she stretches in the break room and takes walks during her lunch. “Your body will realign itself without you having to do a whole lot,” she says.

“Another trick is to go into the waiting room and actually meet and greet your client before the service.

This gets you up on your feet.”

Don’t forget to rest your eyes as well. Focus on an object in the distance as far as possible for a few minutes every half hour or so. This helps strengthen weak eye muscles.

Check out this article on the importance of breaks: www.nailsmag.com/timetounwind

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>>>

www.nailsmag.com/fifi/13143

4

Sustaining Good Vibrations

Sometimes our mood is inevitably afected by those around us, so an unpleasant or negative client can be taxing. But the most important (and most difcult) part is learning how to deal with it so the situation doesn’t put a damper on your day.

“We all have our of days,” says Danalynn Stockwood, a nail tech in Fitchburg, Mass.,who works under the moniker FunFancyNails. “Don’t let your clients get you down, though. I usually let them talk about issues they’re going through. Sometimes they just need someone who will listen to them. But while pleasing my clients is of the utmost importance to me, setting guidelines is important as well. When things are set in black and white, there isn’t any confusion.”

Stopper Renner says dealing with clients on this level is just an expected part of the job. “It’s all about the client — they’re paying you for your time so you have to listen.”

Try altering the atmosphere of your salon to help relax clients. Play calming music, have a no-cell-phones policy, incorporate massages into the service, or put up dividers between each pedicure station. A relaxed client relieves stress for the nail tech.

When NAILS asked nail techs how to stay positive during a long day on the job, the overwhelming majority of responders said that positivity has to come from within.

Having the right attitude is a personal choice that truly motivates people to have a good day.

“My mentor always used to tell me that when you walk into your salon, whatever is going on in your personal life needs to stay outside the door of the salon,” says Stopper Renner.

When you walk into work, create an atmosphere that’s inviting for clients. If you’re carrying negative energy, leave it outside. It’s the same for when you leave the salon.

Whatever problems you experienced that day, don’t bring them home with you.

Here’s a bit more on attitude transformation: www.nailsmag.com/attitudetransformation http://blogs.nailsmag.com/student/archive/2012/06/19/attitude-matters. aspx

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Whistle u o While k r o W

5

Practice Makes Perfect

If you feel yourself getting stagnant at work, challenge yourself to do better. All nail techs started of as novices and have worked their way up to being a seasoned nail artist by practice.

“Without practice, perfection doesn’t exist,” says Stockwood. “Be proactive with your technique, and your skill will be enhanced.”

Acquire a mentor, network with other nail techs, pick up a magazine, and watch videos. There are many platforms where you can acquire new information.

“My new favorite phrase of inspiration is ‘you got this, as long as you REALLY want it,” Stockwood says.

To improve your technique: > www.nailsmag.com/technique > www.nailsmag.com/troubleshooter > www.nailsmag.com/practiceperfect

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www.nailsmag.com/fifi/13126

{reader nail art}

Susan Wood Serenity Salon & Nails, Deer Lodge, Mont.

Shanelle Heitmann Williams Lake, British Columbia, Canada

Marcia Burtlow Curlz, Clipz, & Tipz, Nampa, Ind.

Stephanie Saddler Butta Fingers Nail Studio, Euclid, Ohio Instagram: @nailedbystephanie Jennifer Mayers Elegant Nails by Tina, Lodi, Calif.

Instagram: @jennifermayers Kate Wilkinson Nail Crew, North Kingstown, R.I.

Meggan Anderson Dreamz Day Spa and Salon, Burley, Idaho Instagram: @nailedbymeggan

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Vanessa Trevino Hair Bangers Salon, Port Richey, Fla.

MARCH 2014

Jenny Meek Classy Nails by Jenny, Fletcher, Okla.

Instagram: @classynailsbyjenny

>>>

is on the go You’re on the go, using your phone for everything from appointment scheduling to watching video demos. That’s why NAILS Magazine’s website is completely mobile-optimized. We’ve designed an exclusive mobile-friendly website. Visit nailsmag.com (it’ll look one way on your desktop and tablet, and it’ll look diferent — but just right — on your phone). na08.12.13

{reader nail art}

Want to see your nail art here?

Just e-mail digital pictures of your art to Beth.Livesay@bobit.com; please include your name, salon name, city, state, Instagram handle, and phone number. Or, mail printed pictures or the tips themselves to Beth Livesay, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

Elizabeth Segarra Giambieri Coloring Spa, Fort Lee, N.J.

Melanie Attai Arima, Trinidad and Tobago

Tifany Ector Nailtricity by Tifany, Cleveland

Jacquie Feliciano Michigan College of Beauty, Monroe, Mich.

Instagram: @jacquiefeliciano

Kaitlin Jeanette Smith Nails by Kaitlin Jeanette Smith for Village Hair Designers, Garrettsville, Ohio Instagram: @kaitlinskreations

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Triana Ramirez San Pedro, Calif.

Yamira Arroyo Arimayâ&#x20AC;&#x2122;s Nail Studio, Orlando, Fla.

Staci Ragland Garrett Creative Illusions Nail Salon, Grandview, Mo. Instagram: @staciraglandgarrett

Lisa Le SL Nails, Richmond, Va.

MARCH 2014

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Pedi-Sox

Encourage winter-time pedicures...feet stay comfy cozy and clean! Skin will be softer, smoother and healthier! Calluses and dry skin fade away. Slip on Pedi-Sox™ just before you paint toenails. Extra thick materials make Pedi-Sox™ comfortable to walk in... alone or in sandals. 27 fun and fashionable styles! Ask your Distributor or call toll free. Also check us out on Twitter/Tumblr/Pinterest/Facebook.

Pedi-Sox (888) 536-1577 www.OriginalPediSox.com www.nailsmag.com/fifi/13153

NSI

If you are looking for something edgier, then NSI Polish Pro Matte Top Coat is your answer! This revolutionary top coat gives even the highestshine colors an extraordinary matte finish.

Whether you are designing nail art or creating a modern French look, the NSI Polish Pro Matte Top Coat is perfect over all of our sassy shades.

NSI (800) 354-6741 www.nsinails.com www.nailsmag.com/fifi/13135

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).

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{product spotlight} FingerPaints just launched its new Professional Artistic Nail Collection exclusive to Sally Beauty Supply. With over 90 stylish and saturated shades, the newly formulated collection provides exceptional wear, fade resistance, and features a brand new bottle design and brush technology. www.nailsmag.com/fifi/13317

Ingrown toenail cutter er #138 by Antoine De Paris is designed forr podiatry tasks and features the ultimate in precision. cision. This fine-edged nail cutter can easily cut an ingrown nail without any discomfort to o your client. It’s made from the strongest cobalt stainless steel and both a single spring or doublee spring option is available. www.nailsmag.com/fi g.com/fifi/13318

The newest cordless LED lamp form Gel II, Pro-Cure, gives professionals convenience with a rechargeable battery, an automatic digital timer with motion sensor, and a safety auto-of feature. It provides style and ease whether you’re making house calls or setting up shop in your modern salon. Eighteen bulbs with 40G’s of power cure all five fingers at once. www.nailsmag.com/fifi/13319

This spring, the Causal Cool collection from Morgan Taylor is bringing back the ‘90s. It welcomes the sporty-chic decade with a limited-edition mix of six rad polishes inspired by the athletic wear, vivid pastels, and bright hues that ruled the school a couple decades ago. It’s fresh, wearable, and undeniably cool. www.nailsmag.com/fifi/13320

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MARCH 2014

Jessica Cosmetics presents Critical Care, a formula for anyone sufering from soft, weak, and brittle nails that are too unhealthy to grow.

Formulated with the brand’s exclusive protein KSW and fortified with calcium and intense strengtheners, Critical Care penetrates the nail and increases keratinization, creating a protective barrier to allow for maximum growth. www.nailsmag.com/fifi/13321

Blooming with 12 pastels and high voltage neons, China Glaze’s City Flourish spring 2014 collection will inspire you to toss those gloves and coats for shorter skirts and strappy sandals. Tips and toes will flourish in the brightest shades of the season. It’s available in two six-piece collections, a 12-piece counter display, or a 36-piece rack. www.nailsmag.com/fifi/13323

Kupa Inc. introduces GelFinity, a new traditional LED hard gel enhancement line of products. Five gel components, along with cleanser and designer brushes, give you everything needed to create fabulous pink and white gel enhancements. Included is a thin clear base that can be used for fills, clear builder gel, clear pink, cover pink, and a dramatic white. www.nailsmag.com/fifi/13322

With the new Ink Soak-of ART gel-polish from Glam and Glits, you can create unlimited nail art designs. Formulated with extra high pigmentation, the gel-polishes include a fine, flexible brush for detailed nail art and comes in 30 vibrant colors. The product is curable with both UV and LED light. The two creams featured here are Charm and Black. www.nailsmag.com/fifi/13324

>>> MARCH 2014

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OPI launched a new sparkling GelColor kit called The Showgirls, inspired by the glamorous and elaborately decorated costumes seen in stage performances. The kit includes four new glitter shades: Desperately Seeking Sequins (a silver metallic), I Reached My Gold! (glistening gold), You Pink Too Much (shimmering pink), and Chasing Rainbows (a reflective rainbow of colors). www.nailsmag.com/fifi/13325

www.nailsmag.com/fifi/13280

IS THE ONLY MAGAZINE FOR

S!

Get into the world of fashion with six playful shades from Essie’s 2014 spring collection Fashion Playground. From vintage denim to creamy pistachio, there’s an edgy pastel to suit every style — one shade even has a new semi-sheer finish. The colors, according to brand founder Essie Weingarten, are fresh, fun, and totally of the moment. www.nailsmag.com/fifi/13326

FREE

iption Subscr

L 100% DIGITA C, on View on your P t, an iPad or table d save or download an g! for later viewin go to www.nailsmag.com/NAGtablet for your FREE SUBSCRIPTION

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MARCH 2014

Light Elegance’s spring 2014 Glitter Gel collection is as wild as the weather, with glitters ranging from the classic red Be Mine to the sinister yet sexy Black Diamond. Green is back and better than ever in Mint Platinum and Kermit, while purple BFF and light-orange Peachy soften the bunch. Get the six-pack, available now, and enjoy the ride. www.nailsmag.com/fifi/13327

FUNGUS KILLING POWER! Tweezerman’s Power Grip Nail Clipper has unique ergonomic nipper-like handles that are specially designed for extra leverage and grip with a comfortable fit for both righties and lefties. The soft-touch handles allow for optimum comfort and control, while the ultra-sharp blades clip even the toughest nails with accuracy, preventing snagging and dragging. www.nailsmag.com/fifi/13328

Complement your clients’ spontaneous, carefree attitude this season with CND’s new spring 2014 Open Road collection. These time-worn chic shades are ofered in both CND Shellac and Vinylux. They can be used with new CND additives for self-expression. Colors include Powder My Nose, Sun Bleached, Desert Poppy, Clay Canyon, Mint Convertible, and Sage Scarf. www.nailsmag.com/fifi/13329

Nubar introduces its new Spring in the City collection in both nail polish and Gelicure gel-polish. The collection includes chic colors with class and whimsical sophistication. Colors include Wildflower Blooming, Spring in Her Step, Sleek in the City, City Self, Fashion is Forward, New Mood, Succulent, and Dreamy. Bottles are available in 1-ounce bottles or travel-friendly minis. www.nailsmag.com/fifi/13330

>>>

Windsor Beauty Supply Farmington Hills, Michigan

USA Beauty Supply Westminster, California

Hi Fashion Beauty Supplies Ridgefield, New Jersey

Nail Mall Doraville, Georgia

King Maxim Nail Supply Bronx, New York

Pacific Nail Supplies Madison Heights, Michigan

Starlight Nail and Beauty Supply Los Angeles, California Skyline Beauty Supply Falls Church, Virginia

Pro Nail Supply Garland, Texas San Jose Beauty Supply San Jose, California

Aliso Viejo, CA 92656

drgsbeauty.com

800-780-6999

www.nailsmag.com/fifi/13262

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{product spotlight} Estelina’s Spa Executive collection is a threestep product line that ofers quality, speed, and relaxing results. Begin with multi-task 4in1 Spa Soak, with the aroma of milk and honey. Then use 3in1 Spa Exfoliator Therapy with skin-renewing benefits. Lastly, use the Milk and Honey Manicure Lotion with natural minerals, or the 2in1 lotion infused with organic oils after pedicures. www.nailsmag.com/fifi/13331

Artistic Colour’s spring 2014 Inspires collection brings the fashion of spring inspired by the feminine silhouettes, light satin, silk, and chifon fabrics that floated seamlessly down the runway. It’s fresh, fun, and girlie with rich sophistication. You’ll find icy blues and rich pouty pinks with champagne nude and lavender hues accented with designer notes. www.nailsmag.com/fifi/13336 Gelish’s Once Upon A Dream collection is a beautiful selection of dreamy creams and metallic gel-polishes inspired by fairy tales. The collection features six brand-new romantically chic and unique shades, each named to tell a story of their own. www.nailsmag.com/fifi/13334 The Pediceuticals Soft Touch Pedicure File by Footlogix is made with high-quality stainless steel encased in a non-slippery, soft-touch frame and handle. This foot file has a multidirectional grip, which doesn’t shred the skin.

The double-sided file has both coarse and fine sides to make the callus removal process more efcient. www.nailsmag.com/fifi/13337

Cuccio’s Match Makers are kits containing matching shades of lacquer and Veneer. The kits had a successful run in 2013, so to keep the momentum going, Cuccio is ofering them year-round in 2014 for a discounted price of $11.95, the cost of one Cuccio Veneer bottle. www.nailsmag.com/fifi/13332

Americanails’ Xtreme Nail “Nails on the Edge” Moroccan Argan Cuticle Oil is a deeply hydrating cuticle oil infused with antioxidantrich Moroccan Argan Oil. www.nailsmag.com/fifi/13333

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Chi Couture Uniforms’ new Amelie Tunic is a V-neck featuring an empire waistline and two pockets. The fabric is a rayon, polyester, and spandex blend. Priced at $60 each, they are available in plum, sage, black, and charcoal.

The brand is a Vancouver-based uniform retailer that promotes, high functionality, and comfort for the working professional. www.nailsmag.com/fifi/13335

MARCH 2014

Touch N’Grow Nail hardener Plus Formula 2 by Probelle is made with garlic and lime, which hardens and strengthens the nails while protecting them from fungus. The fusion of lime and garlic within the formula is key in maintaining hardness and growth while restoring the whiteness of the nail as well. www.nailsmag.com/fifi/13338

MARKETPLACE BeautyyTec ch

NAIL ART

Plastic Storage Container * 2pc set - each has 7 compartments with “pop top” closure * Snap the pieces back to back or hook them together lengthwise. * Great for nail art, nail tips and more!

Nail Art * Many shapes and colors!

Kool Nailz Salon Solutions, Inc. released the Tat’z Nail’z high tech nail art imagine machine that allows salon-trained professionals to print any design, logo, or image onto natural nail polish- or acrylic-prepped nails. The machine has a touch screen for easy selection or importing of your own images. www.nailsmag.com/fifi/13339

Strings, hexagons, etc.

* Embed in acrylic or gel, and cap with clear.

* Tons of inexpensive nail art options!

Fast Shipping! www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273 www.nailsmag.com/fifi/13160

www.nailsmag.com/fifi/13267

Register your salon at

www.geltwo.com www.ge ge ltt wo.. c o m

iNailTech is a mobile salon system for a nail tech’s phone compatible with the Nails 123 and iNailPOS Systems. This personal app allows users to create a personal merchant account, view their complete point of sales, book their own schedules, share or selfmanage clients, connect to the nail store system, check-out sale tickets at their station, and much more. www.nailsmag.com/fifi/13340

www.nailsmag.com/fifi/13116

www.nailsmag.com/fifi/13155

Would

You

Like to Advertise In The Marketplace?

PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com

This tin of Scrub 2 Go from BonBliss contains individually-wrapped scrubs designed to exfoliate, moisturize, and soften the skin during spa sessions. They look like pieces of hard candy and are available in a dozen of delicious scents. Simply rub the product directly onto the client’s skin or crumble small pieces onto your wet hands. www.nailsmag.com/fifi/13341

Shannon Rahn - West/Canada 310.533.2465 shannon.rahn@bobit.com

www.nailsmag.com/fifi/13266

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400 www.nailsmag.com MARCH 2014

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{ get the look }

out and You’ll want to march right by this issue. pick up these items, inspired If you tested modern for your salon style (p. 114), grab these bowls like the ones seen at Hoopa for polish organization. www.crateandbarrel.com

$16.95 These nail polish pillows spotted at Nailbar and Beauty Lounge (p. 136) are a must-have for any salon or polish hoarder. www.wayfair.com

$39

Get in the spirit of Mardi Gras by hanging masks, having a party in the salon, or on your clients’ s nails a s (like this set on p. 99). www.mardigrasoutlet.com

$5.75

Once you feel better about using hashtags for your salon’s Facebook (p. 130), get others to use them too by promoting your social media presence.

Decals are a great way to remind clients to join the Facebook conversation. als.com www.socialmediadecals.com

$6 and up Love the hologram trend (p. 98)? Take the look from your nails to your other accessories. www.nordstrom.com

$28

Stock up on classic soda pop like those seen in our polish preview (p. 156). www.galcos.com

$2.05 and up

Do as Sugarcoat Nails does and have clients test nail polish on a mini canvas before committing to a color (p. 78). www.jerrysartarama.com ma a.com

$6.21 If your decor style is more Zen (p. 117), these curly willow branches might come in handy. www.pier1.com

$7.95

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MARCH 2014

www.nailsmag.com/fifi/13279

DEAL MARCH 2014

S H E E T Deal Sheet shows you all the bimonthly deals ofered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

201-206 207, 211 208-209 210 212 213

201-206

207, 211

Premier Nail Source Star Nail

208-209

Alfalfa Nail Supply Inc. Lexor Nail Superstore Nailite

210

212

Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet!

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MARCH 2014

213

1-800-727-1119 Spotlight on Glitter

Glitter Off

Peelable Base Coat

12-ct. Nail Lacquer $53.95

Lacquer Display

includes color palette with chain

12-ct. $53.95

DISPLAY

4-ct. $6.95

$29.95 Remove glitter polish faster than putting it on, without the need for polish remover, acetone, or wipes!

OPI “Fashion Plate” MLB (Major League Baseball) Nail Lacquers Lacquer

Two of America’s favorite pastimes, baseball and manicures, team up to create colors with big league style.

Glitterful Me!

GelColor Add-On Kit

Be your most glitterful with OPI Top Coat, Matte Top Coat & Shimmer Dust.

NEW!

8-ct.

Mini Pack

The Pastels New, whimsically-soft pastels… perfectly pretty all by themselves or in your favorite spring nail designs!

JUST PEEL IT OFF!

includes color palette with chain

MARCH PROMOTIONS

Sheer Tints Color Tinted Top Coats

Buy OPI Top Coat and OPI Matte Top Coat at 25% OFF, Get 2 Shimmer Dusts

6 X .5 OZ.

$79.95

FREE!

What’s Your Design?

Get Juicy!

Quench your thirst for fragrance with these six Avojuice “flavor”ites…

The perfect complement to a beautiful manicure!

16-ct. Display $69.95

Display

includes color palette w/ chain

14-ct. $62.95

Mini Pack

includes color palette with chain

4-ct. $6.95

Mini Pack 6-ct. $9.95

Buy 2 OPI Nail Lacquers (“Can’t Find My Czechbook” & “La Paz-itively Hot”), Get a Dual-Sided Dotter & Brush Tool plus Glittery Nail Embellishments

FREE! OPI Lacquers

Expert Touch Lacquer Remover

.5 oz. $4.50 Over 200 iconic shades, offering two-coat coverage in a long-wearing formula.

Gives nail lacquer a smooth, hard, smudge-proof finish in just 2 oz. $5.95 minutes.

Lacquer Thinner 2 oz. $4.50

OPI Nail Treatments

4 oz. $2.95 16 oz. $7.95 32 oz. $14.95 Gallon $45.00

Avoplex

Nail Envy

Exclusive Avocado Lipid Complex restores essential moisture for smoother, stronger nails and cuticles.

Eh_]_dWb <ehckbW Ie\j F[[b_d] <ehckbW :ho 8h_jjb[ <ehckbW

.5 oz. $14.95 features the latest advancements in gel polish technology. Each coat cures in just 30 seconds under LED and features a custom brush for fast, polish-on application.

GelColor Base Coat GelColor Top Coat or GelColor Matte Top Coat .5 oz. $14.95

SALE!

GelColor Intro Kit “The Icons”

OPI Avojuice Skin Quencher Lotions are filled with natural extracts and nourishing ingredients designed to give skin a hydrating drink of moisture.

6.6 oz. $3.95 20 oz. $7.95

Expert Touch Removal Wraps 250-ct. $24.95

Appearance of TruView Work Station Lamp with GelColor LED Light Attached

Attaches to OPI GelColor LED light.

Lasts 25x longer than traditional bulbs!

OPI BondAid

Crafted with high-quality 420 stainless steel and coated with lustrous, ultra-hard titanium for unsurpassed precision and corrosion-resistance!

.5 oz. $4.95 1 oz. $7.95 4.2 oz. $24.95

OPI BondEx

PusherPlus Titanium $24.95

$79.95

Each kit contains six .5 oz. GelColors.

Choose from 14 available Add-On kits!

Six GelColors, Base Coat, and Top Coat (.5 oz. each), Expert Touch Remover 4 oz., Remover Wraps 20-ct., BondAid 1 oz., Cuticle Stick, Color Palette, Complete Instructions and DVD

OPI Titanium Tooling

1 oz. $8.95

GelColor Add-On Kits

$129.95

Everything needed to offer up to 80 full GelColor services!

OPI TruView LED $49.95 Work Station Lamp $199.95

A clinically-tested professional salon formula designed to help with unsightly nail problems.

.5 oz. $8.50

OPI GelColor LED Light

Cures OPI GelColors in 30 seconds without ever having to change a bulb! *#I[jj_d] J_c[h ,7,000 Hour Lifetime

.3 oz. $6.25 1 oz. $12.50 4 oz. $29.95

Fungus Fix

Nail Strengtheners

.5 oz. $7.50 4 oz. $39.95

OPI GelColor

Dries lacquer in five minutes while treating cuticles to soothing jojoba and Vitamin E.

.5 oz. $6.50

Nail & Cuticle Oil

Natural Nail Strengthener Natural Nail Base Coat Ridgefiller .5 oz.

High-Gloss Top Coat $4.50 Matte Top Coat $3.50

6 X 1 OZ.

DripDry

Dries to a tough, long-lasting, non-yellowing, high-gloss shine in just minutes.

4 oz. $9.95 32 oz. $49.95

Also removes OPI GelColor.

Violet Orchid, Peony & Poppy, Jasmine, Coconut Melon, Ginger Lily, and Sweet Tea

$4.95

$8.50

RapiDry Top Coat

RapiDry Spray

Strong enough to remove even the darkest shades without staining the nail or skin.

$6.75

Expert Touch Remover Wrap Dispenser $24.95

OPI Absolute Acrylic Intro Kit iceej^ Wffb_YWj_ed [nY[fj_edWb WZ^[i_ed XkXXb[#\h[[ h[ikbji $49.95

.25 oz. $7.95

AccuNip Titanium Cuticle Nipper $39.95

File Edger Titanium $14.95

OPI Absolute Acrylic Liquid 4 oz. $16.95 8 oz. $29.95 32 oz. $74.50 Gallon $199.95

OPI Absolute Acrylic Powder .7 oz. $7.50 4.4 oz. $27.50 10.6 oz. $49.95 32 oz. $129.95

View the complete range of OPI products and promotions online at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website.

PRICES IN THIS AD VALID MARCH 1 THROUGH MARCH 31, 2014. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. ALL PRODUCT IMAGES © 2014 OPI PRODUCTS, INC.

www.nailsmag.com/fifi/13268

TOLL FREE

1-800-727-1119

0HONE

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WWW PREMIERNAILSOURCE COM Twist-Lock Pump Bottle

Acetone Proof Soaker Trays

D O L L A R

$ T O R E

A B R A S I V E S T I P S â&#x20AC;&#x201D; T O O L S

N A I L

Pink Glass File

Flex Tape

Gauze Wipes

Stork Scissors

Round Sable Acrylic Brush Flat Sable Acrylic Brush

birchwood stick scrub brush hygienic file 3-way buffer

Nylon Gel Brush

4 oz. $1.00

2-ct. $1.00

8 oz. $1.00

$1.00

Manicure Bowl

Crystal Stretch Toe Rings

Onezees Toe Seps

Pink Slant Tweezers

Mr. Pumice Purple Pumi Bar

Mr. Pumice Ultimate Pumi Bar

$1.00

$1.00

24-ct. $1.00

$1.00

$1.00

Mini Files Black or Zebra

Professional Files Black or Zebra

Hygienic Files Black or Zebra

Natural Nail Garnet Boards

Cuticle Eraser Stone

20-ct. $2.95

20-ct. $4.95

20-ct. $5.95

50-ct. $6.95

$0.59

$0.49 EACH 50-ct. $19.95

Yellow Manicure Blocks

Pink Pedicure Blocks

Slim Blocks

Arctic White Blocks

Mini Arctic White Blocks

Micro Arctic White Blocks

7

COLORS

100/180

240/240

10-pk. $2.50 Case/500 $99.95* 500-ct. $6.95 50-ct. $1.95 SIZES 1-10

4APERED

Sterilizer Tray

ORANGE 100/180 or WHITE FINE

Professional Tips

Seconds!

Twist-Off Nozzle!

Sterilizer Jar

$4.95

$7.95

Mushroom Pump Bottle

Stainless Steel Pump Bottles

Jumbo Ceramic Dappen Dish

100-ct. $1.00

$1.00

Rhinestones

Striping Tape

Striper Brush OR Dotting Tool

$1.00

$1.00

144-ct. $1.00

$1.00 EACH

3-Way Buffer Files

3-Way Shiner Blocks

Mini Orange Sani Mini BufďŹ ng Blocks Blocks

$0.49 EACH 10-ct. $4.50

126-pk. $4.95 1"x1" Case/1512 $53.95*

FINE

FINE

30-pk. $2.00 10-pk. $1.50 Case/1000 $119.95* Case/1500 $89.95* Reusable Nail Forms

Pink or Black

$2.95

500-ct. $2.49

5-ct. $2.95

Brush Cleaner Holder

$4.95 100-ct.

8 oz. $3.95

GelĂśs Gel and Gel Polish Thinner 1 oz. $11.95

Line Out

Porcelain Dappen Dish with Lid

NON STICK

$2.95

Brush Cleaner 4 oz. $2.95 Gallon $29.95*

Glass Dappen Dish

Practice Finger

Holds 8 Brushes

16 oz. $3.50 Gal. $12.95*

$1.00

$0.19

50-ct. $39.95

Standard $0.95 EACH 50-ct. $44.95

Double Spring Cuticle Nipper

Toe Nail Clippers

TM

Violet Acrylic Liquid

.25 oz. $1.95

2 oz.

4 oz.

8 oz.

32 oz.

Gallon

$2.95 $4.95 $6.95 $19.95 $69.95

Attraction Liquid 8.1 oz. $33.95 32 oz. SAVE $59.95 24%

Attraction Powders 1.4 oz. $11.95 4.6 oz. $32.95

.5 oz.

$12.50

Stikr Resin

Kikr

.5 oz. $10.95 1 oz. $18.95

2 oz. $18.95 8 oz. $52.95

WE EXPORT WORLDWIDE!

Glazed Glass 2 yds. $5.60 12 yds. $27.75

Spoon Pusher

Stainless Cuticle Pushers

Spoon Pusher / Pterygium Remover

$2.50

$0.79 EACH

$2.95 EACH

French Manicure Brush

Pure Kolinsky Acrylic Brushes

DOTTING TOOL ON HANDLE

$3.95

$4.95

Practice Hand

Practice Hand with Platform

$0.35

$2.95

Acrylic Powders .75 oz. $2.95 2 oz. $4.95 4 oz. $9.95

NEW! 48 oz. $99.95

Starlite UV Gels

TM

#8 #10 #12 #16 #18 #20

Straight Pusher / Cleaner

$5.95 $7.95 $9.95 $12.95 $14.95 $17.95

Acetone Resistant Clear Handles

Dust Brush

Single Process UV/LED Gels

Resin

1 oz. $6.95 4 oz. $19.95 16 oz. $59.95

1 oz. $3.95

T3 Fibergels

$24.95

1 oz.

$24.95

Extreme Base or Top Glaze

Extreme Powders

Extreme Glaze Dryer

Extreme Glaze Sealer

.5 oz. $11.50

1 oz. $12.25 4 oz. $32.75

6 oz. $14.85

.5 oz. $7.95 4 oz. $36.95

100-ct. $4.95 TM

Ultra-Strong

Fabric Strips

1"x36" 2-ct.

TM

Split Second Activator Spray

10 gm. $1.95

Silk or Fiberglass

$2.95

8 oz. $4.95

Acrygel Powders 1.6 oz.

Natural Nail Dehydrant

X-Strength Primer

1 oz. $3.95

.25 oz. $4.75

$9.95

Stop-It Primer Burn Soother

BUY 1 GET 1 FREE!

$9.95

#1 FOR QUALITY, SELECTION & VALUE PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039;8 . 0 ]Ă&#x2039;888Âą+- -! .#2- Âą #

No Lift Primer 1.25 oz. $5.95

.75 oz. $11.95

SE HABLA ESPAĂ&#x2018;OL

* Prices in this ad valid March 1 through April 30, 2014. Certain items and case pricing may be subject to additional shipping costs. See website or call for details.

www.nailsmag.com/fifi/13268

$2.95

TM

Brush-On Resin

Acrygels 1 oz.

1 oz. $18.50

$6.95 TM

Litle Diprâ&#x20AC;&#x2122;s 10-ct.

Spray Activator

10-pk. $2.00 Case/500 $89.95*

*UMBOÂŹ ÂŹsÂŹ CT ÂŹ

CURVED OR STRAIGHT

BRUSH STORES INSIDE HANDLE

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Primer

BUY 2 GET 1 FREE!

PURPLE MED/COARSE

BLUE FINE/SUPER FINE

Aluminum Handle Acrylic Brush

TM

Dehydrating Anti-Fungal Prep Spray

MED/FINE

10-pk. $1.50 Case/1000 $119.95*

Dust Masks

$5.95

Latex Gloves

ORANGE MEDIUM/FINE

Block $0.85 EACH

4 oz. or 8 oz.

6 oz. $1.50

$1.00 EACH Sanitizable Blocks

2-Sided Straight Pusher

ÂŽ

16 oz. $5.50 64 oz. $17.50

$1.00

Brush-On Nail Glue

Chastityâ&#x201E;˘ ChasticideÂŽ Barbicide

$1.00 Polish Display Wheel

$1.00 EACH

Rectangular Nail Forms

10 gm. $1.95

$0.20 EACH Box/250 $39.95

&RENCH White

(ALF 7ELL

10-pk. $2.00 Case/500 $89.95*

Extra Strength Bullet Glue Dries in

(ALF 7ELL #LEAR

3QUARE

FINE

10-pk. $1.50 Case/500 $69.95*

10-pk. $2.50 Case/500 $99.95*

TM

E N H A N C E M E N T S

Value Series Brushes

100% Pure Acetone

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B R U S H E S

Sani-Kits

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TM

GUARANTEED LOWEST PRICES!

WE BEAT

USA & ADVANTAGE CANADA TAKE OF…

Now accepting

We also accept ACH/E-checks, wire transfers and these credit cards:

ALL COMPETITORS’ ADVERTISED PRICES!

* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $69 or more shipped in a single box weighing under 12 lbs.; excludes $19.95 brokering fee & import taxes.

Sheer Magic Silk Wrap

Extreme Base Glaze

SAV E 12 yds.

Nail Care Towels 50-ct. $7.96

SAVE

10%

10%

.5 oz.

$24.95

Mini Purple Pumi Bar

Glaze ’n Go BUY 2 GET 1 FREE!

$12.95

40-ct. $9.95 400-ct./Case $79.95*

Diamond Drill Bits

Carbide Drill Bits

Kava Callus Remover Pedi Strips

BUY 1 GET 1 FREE!

BUY 1 GET 1 FREE!

8 oz. $4.50

4 oz. $7.95

SAV E

20%

$10.35 .5 oz.

Body Butter Wash

$49.95

Sanding Bands

144-ct. $3.95

Mandrel

FOUR VARIETIES AVAILABLE

BUY 2 GET 1 FREE!

2 oz. $4.95

14 oz. $14.95

PNI12 “The Bullet” Electric File Kit

PNI25 “Classic” Electric File

$2.95 EACH

$4.95 EACH

100-ct. $2.95 1000-ct. $24.95

LED Mini Tunnel

UV Tunnel Lamp

9 Watt UV Bulb

THREE TIMER SETTINGS

WITH BUILT-IN TIMER 36 W

LONG-LASTING

$39.95

$2.50

$69.95

DURABLE ACRYLIC POLISH DISPLAYS TABLE TOP DISPLAY Holds 30 Bottles $19.95 Holds 60 Bottles $29.95 WALL MOUNTED Holds 36 Bottles $19.95 Holds 90 Bottles $29.95

$31.96

T-209 UV Sterilizer HOT/COLD

$69.95

TWIN FANS

Treatments

.5 oz. $1.00

.5 oz. $1.00

4 oz. with

Birchwood Sticks

Onezees Toe Seps Manicure Scrub Brush $0.15 EACH

100-ct. $1.95

Box / 72-ct. $9.95

144-ct. $2.95 2880-ct. $59.95

Microplane Colossal Foot File Metal Foot File $9.95

$4.95

Buy One Sea Salts 19.5 oz., Get One Butter Blend 8 oz.

Lyte Body Butters

$9.95 MT-20

WITH UV FUNCTION

Spa Manicure Warmer $9.95

25 cups $1.95

$399.95

20,000 RPM

$14.75

8 oz.

$4.95 32 oz.

$15.95

Lacquers

Lacquers

.25 oz. $1.00

.5 oz. $2.95

BUY 2 GET 1 FREE!

.25 oz.

Blue Cross Blossom Floral Cuticle Oil

Cuticle Oils

$0.10 a pair 1440 pair $99.95

Original Thong

Pedicure Slippers $0.20 a pair

360 pair $59.95

2.5 oz. $5.50

1 oz. $4.95

Pumice Sponges $0.55 ea.

Heavy Duty 4-Way Red Pedicure File

Box / 24-ct. $11.95

$19.95

$49.95

Original

Gallon

Gallon

16 oz.

Gallon

$0.75 ea.

24-ct. $12.95

Case of 6

Case of 4

Gallon

Case of 4

$9.95*

$29.95*

$6.95

$29.95*

$149.75*

$9.95*

$19.95*

99% Alcohol, Non-Acetone, or Acetone

Sani-Tablets

32 oz.

100-ct.

Case of 12

$4.95 $49.50*

$29.95*

14 oz. $9.95

BUY 2 GET 1 FREE!

50-ct. $1.00 Case/5,000

100-ct. $1.25 Case/10,000

Applicators

$69.95*

Wax Applicators

$99.95*

BODY Waxing Strips 3"x9"

100-ct.

100-ct.

ORDER ONLINE 24/7

WWW.PREMIERNAILSOURCE.COM

Sani-Cal Remover 16 OZ.

600-CT.

GALLON

$4.95

$24.95*

Non-Woven Epilating Roll $6.95

SALE!

STRIPER + POLISH PEN

FUNG-OFF

.125 oz. $2.50 .5 oz. $7.50 Pedi-Stil Pedicure Foot & Leg Rest $19.95

Blue Cross Cuticle Remover

.5 oz.

2.5 oz.

4 oz.

16 oz.

$2.95 $6.95 $8.95 $19.95

Natural Nail Treatment

OMEGA LABS Fungus Treatment

.5 oz. $4.95

.5 oz. $4.95

TM

Gentle Exfoliating Sloughing Cream

3.5"x 50 yds.

32 oz. $4.95

$11.95

6 LBS.

2"x2"

SALE!

60-ct.

200-ct.

200-ct.

240-ct.

$2.50

ROCK SALTS Ice Cooling Gel

Paraffin Wax

Nail and Cosmetic

$1.75

Pedicure Scrub

Créme Mask

Nail Wipes

Spa Beauty Wipes

P R O M O T I O N S E L E C T R O N I C S

A C C E S S O R I E S

T R E A T M E N T & S

P O L I S H

8 oz. $2.95 Gallon $14.95* TM Peppermint 5 Gals. $59.95* Pedicure Collection

$9.95

$59.95

1"x4"

$1.95

Sani-Soft Tablets 150-CT.

$19.95

$49.95 FACIAL Waxing Strips

Electric Heated Mittens or Booties

TM

$19.95

.35 oz.

$0.49 each 50-pk. $19.95

Peach Cuticle

Slim Bendable

$368.00

Paraffin Warmer

$2.95

Peach Oil

Large Wax

$49.95

Bubble Bowl

Striper Lacquers $1.95

Lotions

All-Purpose Wax

Beauty Pure™

TM

Komfort Wedge

FREE!

Dust Collector

Out The Door Top Coat

.5 oz. $3.95

Softeez Toe Seps

ultra-sharp stainless steel with groove to catch clippings

15,000 RPM

Callus Remover

Pumi Bar

Deluxe Toe Nail Clipper

$6.95

Mani-Pro Razzberry

ADJ. SPEED AND 3 BITS

Hot Towel Cabinet

$129.95

Cuticle Oils

Fortè Nail Strengthener

.5 oz. $5.95

.5 oz. $3.95

$1.75 200-ct. 2"x2"

Swedish Clover Original Föt File

3 BITS

$99.95

.5 oz. $15.95

Holds All Popular Brands

$4.95 21 in. x 225 ft.

TM

Lacquers

FREE

$69.95

Spa Redi Bath Salts

Cotton Filled Sponges

Gallon $12.95*

$50

Nail Dryer

TM

Air Shield EMPTY DISPLAYS

6 bits, 3 sanding bands

$0.49

Aloe Vera Scrub

$149.95

SAV E

SAV E

See Complete Selection Online

Smooth Table Paper

$24.95

16 oz. $4.95

20%

See Complete Selection Online

1 oz. $27.95

Betty Dain Nail Pro Jacket

WAXES Healthy Feet Foot Spray

Makes 128 Gallons of Solution!

FREE!

BUY 1 GET 1 FREE!

$39.95* Clean ‘N Flush

Buy One Sani-Tablets 100-ct., Get One Sani-Cal Remover 16 oz.

Eco Soak Off Gels

Pads

$4.50 $9.95

Paraffin Liners

50-ct. $17.95* $2.95 CelluCotton

N A T U R A L N A I L S

SALE! 3 lbs.

$12.95*

VISIT OUR WEBSITE TO SEE INSTRUCTIONAL VIDEOS READ THE LATEST ISSUE OF “SALON SAVER” ONLINE

Photos are merely representational. Items not necessarily shown to scale in relation to other products. Not responsible for typographical errors.

www.nailsmag.com/fifi/13268

1-800-727-1119 CND Additives Paradise Summer Collection

CND Shellac™ Paradise Summer Collection

Scentsations™ Paradise Collection

Electric Orange

Sultry Sunset

Lush Tropics

Cerulean Sea

Jasmine Haze Sunset Bloom Tropical Twist 3 x 1 oz.

Includes: 5 pigments and effects in bold, exotic shades, plus FREE logo thumb palette and FREE mini spatula for precise artistic blending

Tango Passion

CND Vinylux™ Paradise Summer Collection

FREE! $48.50 FOR ALL THREE

CND Paradise Shellac™ and Brisa™ Lite Pack Includes: Brisa Lite Removable Base Coat (.5 oz.), Brisa Lite Removable Smoothing Gel Clear (.5 oz.), CND Shellac Tango Passion (.25 oz.), and CND Shellac Top Coat (.25 oz.)

Includes: 2 of each Vinylux™ Paradise Weekly Polish Shades and 2 Weekly Top Coats (14 x .5 oz.)

Bicycle Yellow

Electric Orange

Sultry Sunset

Lush Tropics

Cerulean Sea

Tango Passion

SAVE

CND Shellac™ – The Original Power Polish™ CND Shellac™ Power Polish™

Base Coat

.25 oz. $15.95 .42 oz. $24.95

.25 oz. $15.95

Top Coat .25 oz. $15.95 .5 oz. $24.95

Remover Wraps

Nourishing Remover

250-ct. $24.95

8 oz. $4.95 32 oz. $16.95

CND Nail Prep

Essential products for ensuring successful adhesion and removal of enhancements.

NailFresh™ 1 oz. $8.25

Cuticle Away 6 oz. $5.25

CND Vinylux™ Weekly Polish

$50

delivers 14+ days of flawless wear, superior color and a mirror shine with zero dry-time and no nail damage.

Professional UV Lamp $149.95 $99.95

is a two-step polish system, consisting of a weekly polish and a weekly top coat, that offers durability, high-gloss shine and week-long wear.

UV Lamp Bulbs 4-pack

SAVE

50%

Buy One Marine Mineral Bath (18 oz.) and One Marine Cooling Masque (19.5 oz.), Get One Marine Salt Scrub (18 oz.)

FREE!

CND Vinylux™ Paradise Collection Retail Display

.5 oz. $4.95

Marine SpaPedicure

Paradise Trio

8.3 oz. $4.95 each

.25 oz. $15.95

Bicycle Yellow

MARCH PROMOTIONS

$39.95 $19.98

Solar Speed Spray™

CND Nail Treatments Begin and end every manicure with treatments from CND.

Scentsations™ Washes

Nail & Cuticle Conditioner

Weekly Polish or Top Coat

turn ordinary manicures into a spa experience.

4 oz. $9.95 32 oz. $46.95

SolarOil™ .25 oz. .5 oz.

2.3 oz.

4 oz.

CND Scentsations™

Conditioning Polish Dryer

8.3 oz. $4.95

Scentsations™ Lotions

$3.75 $5.75 $16.95 $24.95

8.3 oz. $4.95 31 oz. $17.50

Stickey™ Base Coat or Super Shiney™ Top Coat

.5 oz. $4.95

.33 oz. $4.25 2.3 oz. $10.25

CND Liquid & Powder System

Retention+™ Powders

Retention+™ Sculpting Liquid

Retention+™ Sculpting Powders

Perfect Color Sculpting Powders

.8 oz. $10.95 3.7 oz. $32.75 32 oz. $146.75

.8 oz. $10.95 3.7 oz. $32.75 16 oz. $79.25 32 oz. $146.75

features unique, patented technology that ensures flexible, resilient nail enhancements that suit your clients’ needs.

4 oz. $22.75 8 oz. $38.25 16 oz. $59.95 32 oz. $84.95 Gallon $235.25

Superior Adhesion

feature superior adhesion, color stability and provide super strength and durability.

Perfect Color Powders

feature superior workability and extensive color and coverage options.

NailPrime .5 oz. $11.25

ScrubFresh® 8 oz. $11.25 32 oz. $25.75

CND Brisa™ Sculpting Gel

CND Brisa™ Lite Removable Gel System

is a wearable, workable, flexible nail enhancement that goes beyond traditional gels.

Brisa™ Bond

Brisa™ Sculpting Gel

.25 oz. $11.25

.5 oz. $19.75 1.5 oz. $51.75 4 oz. $109.75

Removable Sculpting and Smoothing Gels

Brisa™ Gloss Gel Top Coat .5 oz. $19.75 4 oz. $109.75

Removable Base Coat or Top Coat .5 oz. $24.95 Removable Smoothing Gel or Sculpting Gel .5 oz. $21.95

View the complete range of CND products and promotions online at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website.

PRICES IN THIS AD VALID MARCH 1 THROUGH MARCH 31, 2014. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/13268

1-800-727-1119 $6.95

Intense Hydration Cuticle Oils BUY 1 GET 1 FREE!

MARCH PROMOTIONS #1 Selling Long

9 WATT UV BULBS Lasting UV Bulb

2.5 oz.

BUY 1 GET 1 FREE!

BUY 1 GET 1 FREE!

Foil Remover Wraps ;Wi_bo h[cel[ ][b feb_i^ WdZ [d^WdY[c[dji JhWfi _d ^[Wj je if[[Z kf h[celWb H[ZkY[i WY[jed[ YedjWYj m_j^ ia_d

UNIVERSAL COMPATIBILITY

NEW!

100-ct.

$9.95

9H7D8;HHO

F;79>

7BCED:

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CEHE997D 7H=7D

PNI12 ÒThe BulletÓ E-File Kit 9ecfWYj :[i_]d Ed[ Im_jY^ Ef[hWj_ed ;Wi_bo JhWdifehjWXb[

20%

Super Glossy Gel Top Coat!

48

SHADES AVAILABLE

$4.98

$1.00 10-CT.

Super Seal™ Pro Pack (4 oz. Refill + .5 oz.) $49.95

#1 SELLING

Nouveau Nail Treatments

$9.95 VALUE

.5 oz. $*$/+ 2.5 oz. $14.95

GLASS SEALª b[Wl[i W ]bWii#b_a[ \_d_i^ ed [d^WdY[c[dji$ 7_h Zh_[i _d ,& i[YedZi SUPER SPEEDª Fast Dry Top Coat XedZi m_j^ feb_i^ je c_d_c_p[ Y^_ff_d] WdZ cWn_c_p[ bed][l_jo$ LINE ELIMINATORª - Ed[ gk_Ya im_f[ Xb[dZi j_f i[Wci WdZ [hWi[i \_bb b_d[i$

.5 oz. $11.95

Extra Strength Primer

Defense Anti-Spray

Acid Formula or Acid-Free

Refreshing Mint or

Defense Disinfectant Concentrate 4 oz. $6.95

NEW!

.25 oz. $4.95

CWa[i * ]Wbbedi e\ ^eif_jWb ]hWZ[ Z_i_d\[YjWdj iebkj_ed

Soothing Vanilla

8 oz. $6.95 Fh[f ifhWo m_j^ dWjkhWb j[W jh[[ e_b Z[^oZhWj[i dW_bi fh_eh je Wffb_YWj_ed e\ bWYgk[hi WdZ [d^WdY[c[dji$

BUY 1 GET 1 FREE!

Sandy™ Ultra-Premium Washable Nail Files

BLACK '&&%'&& =H?J ZEBRA '00%'.& =H?J WHITE '.&%'.& =H?J

Advanced Retention Nail Liquid

Advanced Formula Sculpting Powders

500-ct. $9.95

Ikf[h_eh WZ^[i_ed fh_c[h#efj_edWb l_eb[j cedec[h \ehckbWj[Z m_j^ KL7 WdZ KL8 _d^_X_jehi je ^[bf fh[l[dj o[bbem_d]$

Jh_fb[ i_\j[Z WYhob_Y femZ[hi kd_gk[bo \ehckbWj[Z je YecX_d[ j^[ WZ^[i_ed fhef[hj_[i e\ W ^WhZ feboc[h m_j^ j^[ \b[n_X_b_jo e\ W ie\j feboc[h$

$0.69 EACH C?D?CKC0 '(

IGK7H; EL7B

4 oz.

8 oz.

32 oz.

Gallon

$11.95 $19.95 $49.95 $179.95

4 oz. $3.95

PNI25 Classic E-File System Zebra Sanding Bands

Neon, Glitter & Bold Sculpting Powders

48

SALE!

SHADES AVAILABLE

.75 oz. $6.95 2 oz. $11.95 4 oz. $19.95 48 oz. $149.95

.75 oz. $4.98

City Lights Acrylic Kits <ekh $'(+ ep$ 7Yhob_Y FemZ[hi ( ep$ DW_b B_gk_Z

$19.95

.125 oz. $2.95

12

SALE!

MINI KITS AVAILABLE

500-ct. $9.95

Original UV Tunnel Lamp $69.95 $49.95

Jef i[bb_d] jh[Wjc[dji" jef YeWji WdZ Ykj_Yb[ e_bi$

Finishing Wipe

TM

VARIETIES AVAILABLE

Xtreme Nail Professional Tips

One-Step UV/LED Gels

.25 oz. $9.95 .5 oz. $14.95 1.75 oz. $34.95

14

Dual Shape Nail Forms

;Wio Wffb_YWj_ed" ]beiio \_d_i^ WdZ kdcWjY^[Z ijh[d]j^ WdZ ZkhWX_b_jo$ 9kh[i _d )& i[YedZi kdZ[h B;:$

$149.95 $99.95

SAVE

(+"&&& HFC" <M:%H;L Ef[hWj_ed Jm_ij#BeYa >WdZf_[Y[ Includes 3 Free Bits

36W

SAVE

$20

.5 oz. $2.95 2.5 oz. $6.95 16 oz. $19.95

$50

$6.95 100-CT.

50%

33%

$39.95 VALUE

Super Sealª UV/LED Gel Sealer

SAVE

SAVE

?dYbkZ[i 7%9 WZWfj[h" ) X_ji" WdZ , iWdZ_d] XWdZi

$31.96

Neon, Glitter & Bold Sculpting Powders

Polish Stencils

SAVE

$4.95

TM

15 Designs Available

BUILT-IN TIMER C_hheh fWd[bi ikhhekdZ ^WdZ \eh hWf_Z" [l[d Ykh_d]$

50-ct. Refill $2.95 $3.95

Colour Collectionsª

Artistic Gemsª

Rhinestone Wheels

240-ct. $2.95 1200-ct. $6.95

9 Watt UV Bulb $4.95

Mini LED Light $24.95 8Wjj[ho Ef[hWj[Z ;njhW IcWbb <eejfh_dj Ed[#JekY^ Ef[hWj_ed

Master Nail Artist Glow-in-the-Dark Brush Set $19.95 3D ArtiStickersª $1.50

'& IJOB;I

BUY 1 GET 1 FREE!

Effervescent Manicure Balls

Ie\j[di Ykj_Yb[i" m^_j[di dW_bi" WdZ h[b[Wi[i Wd _dl_]ehWj_d] iY[dj#iWj_ed

10-ct. $1.50

Fresh Scent Pedicure Tablets

;WY^ Yebb[Yj_ed YedjW_di '& l_Wbi e\ dW_b Whj d[Y[ii_j_[i _d '& l_XhWdj Yebehi$

5-ct. $1.50

15

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PIECES

View the complete range of Americanails™ products and promotions online at premiernailsource.com.

*<H;; I>?FF?D= m_j^_d Yedj_]keki KI7 ed ehZ[hi e\ ,/ eh ceh[1 [nYbkZ[i el[hi_p[Z _j[ci dej[Z ed ekh m[Xi_j[$ FH?9;I ?D J>?I 7: L7B?: C7H9> ' J>HEK=> C7H9> )'" (0'*$ 7<J;HM7H: FH?9;I IK8@;9J JE 9>7D=; M?J>EKJ DEJ?9;$ M; 7H; DEJ H;IFEDI?8B; <EH JOFE=H7F>?97B ;HHEHI$

www.nailsmag.com/fifi/13268

1-800-727-1119 $24.95 VALUE

SAVE

$54.95 VALUE

SAVE

$15

SAVE

20%

33%

16.9 oz.

Wax Warmer, Brazilian Body Hard Wax 14 oz., Pre-Epilation Oil 2 oz., Post Wax Cooling Gel 2 oz., Large and Small Accu-Edge Applicators (10-ct. each), Petite Applicators 10-ct., plus DVD.

$8.95 VALUE

Light Pink, Dark Pink & White (.5 oz. each)

Builder Gels 2 oz.

Buy One IBD Just Gel Top Coat .5 oz., Get One IBD Just Gel Base Coat .5 oz. FREE!

Brazilian Waxing Kit

Exotic Oils Tahitian Monoi Oil Lotion

Glo Acrylic Collection The latest crazy in acrylic nails!

Take a daytime Classic French manicure into trendsetting, night-time fun with three glow-in-the-dark acrylic powders:

MARCH PROMOTIONS

Buy Two Nail Tek II Intensive Therapy, Get One Nail Tek Extend Polish Thinner AND Get One Nail Tek II Foundation FREE!

4 x .5 oz.

$46.95 VALUE

FREE!

Buy One Callus Eliminator Gallon, Get Six 18 oz. FREE! for all three Buy Two Restore Pro Kits, Get One Perfect Nail II Rebuild .5 oz. FREE!

FREE!

Buy One Dry Heel Eliminator 16 oz., Get Two 4 oz. FREE!

SAVE

$171!

FREE!

for all three

FREE! Clear, Pink or Ultra-White

$13.95

A Polymer Acrylic Powders

8 oz. $29.95 32 oz. $49.95

Just Gel Polish

An easy way to perfect nail enhancements in classic, gotta-have-it colors!

SALE! Natural Nail .5 oz.

Treatments $5.50

Nail Tek Xtra

For difficult, resistant nails.

Just Gel Polish Base Coat or Top Coat

.75 oz. $11.95

.75 oz. $7.95 4 oz. $21.95 16 oz. $69.95

Q Monomer

EzFlow’s exclusive color-stabilizing, strengthening, bubble-resistant liquid monomer

Boogie Nights

Glitter Acrylic Powders

BUY 2 GET 1 FREE!

Both for $13.95

.5 oz. $8.95

BUY ONE GET ONE FREE 8 OZ.

.5 oz. $11.95 4 oz. $39.95 8 oz. $97.50

Designed Color Acrylic Powders

IBD Clear Gel

gk_Ya Zho_d] ]beiio \_d_i^

.5 oz. $14.95 2 oz. $31.95

SALE!

The pure IBD gel you love in an easy to polish application.

lacquers

.5 oz. $13.95

IBD Builder Gel

.5 oz. $13.95

SALE!

Strong Adhesion Base Coat or No-Chip Top Coat

Nail Tek Pro Packs

Intense Seal

SALE!

.5 oz. $4.50

.5 oz. $2.95

Fast Freeze Quick Dry Super-fast drying liquid dries all layers of nail polish in seconds.

.5 oz. $4.95 2 oz.

SPRAY

$7.95 Nail Tek I

Maintenance Plus For strong, healthy nails.

Nail Tek II

Intensive Therapy For soft, peeling nails.

4 oz.

Nail Tek III

Protection Plus For dry, brittle nails.

.5 oz. $6.00

Seche Vite Top Coat Patented fast-drying top coat.

.5 oz. $4.95

Seche Vite Pro Kit .5 oz. & 4 oz. refill

Tea Tree Oil .5 oz. $6.95

$21.35

Ultra-V Top Coat

natural antiseptic and pure essential oil combats everything from nail fungus to athlete’s foot

.5 oz. $4.95 The ultimate UV curable top coat.

Original or Sensitive Pot Wax

SALE! GiGi Waxes 14 oz. $9.95

SALE!

REFILL

$14.95

Pedicure Gallons

Callus Eliminator

$19.95 ($5 S+H)

Breaks down calluses in 3-5 minutes, then simply buff them away.

SALE! PEDI SCRUB PEDI CARE PEDI ICE PEDI SOAK PEDI SOFT

Cuticle Eliminator Removes cuticles in SECONDS from fingers and toes.

2 oz. $4.95 4 oz. $8.95 18 oz. $24.95

Natural Looking Lashes

GiGi Mini Pro Kit $64.95

4 x .5 oz. $13.95 Available in 8 varieties.

14 oz. $7.95

DuraLash Flares or Naturals Lashes $2.50 MIN: 6

LashTite Adhesive .125 oz. $2.50 MIN: 6

Original Lotion

QuickTan Salon quality sunless tanning in a bottle.

6 oz. $13.75

BEST SELLER!

Deeply hydrating and fast absorbing for soft, smooth and healthy looking skin.

16.9 oz. pump $8.95 Gallon $36.95

Dry Heel Eliminator Daily therapy for heels prone to drying and cracking.

4 oz. $10.95 18 oz. $28.50 34 oz. $47.95 Gallon $149.95 SEE SPECIAL OFFER ABOVE

4 oz. $7.95 16 oz. $24.95 SEE SPECIAL OFFER ABOVE

Exotic Oils Lotions

Enjoy the cool relaxation of an exotic vacation with exotic oils from around the world.

$3 OFF

Tahitian Monoi Oil

$5.95

16.9 oz. $8.95 MOROCCAN ARGAN OIL INDIAN NEROLI OIL

View the complete range of AII products and promotions online at premiernailsource.com.

*FREE SHIPPING within contiguous USA on orders of $69 or more; excludes oversized items noted on our website.

PRICES IN THIS AD VALID MARCH 1 THROUGH MARCH 31, 2014. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/13268

MARCH 2014 Deals

THE Professional Manicure and Pedicure CENTER

Professional

PEDICURES PERFECTED Pedi Slippers (12 ct.)

Assorted colors

Special Price $4.99 Regular Price $5.99 719560

Toezees (144 ct.)

Assorted colors

Special Price $4.75 Regular Price $5.75 719545

Steel Curette

White blocks (12 ct.)

Sale Price $4.95 Regular Price $5.95 719299

Sale Price $4.39 Regular Price $5.39 719177

Steel Spoon Cuticle Pusher

Quick Touch Empty Bottle with Pump

Birchwood Sticks (144 ct.)

Sale Price $2.99 Regular Price $4.99 719515

Sale Price $3.69 Regular Price $4.99 719307

Special Price $2.99 Regular Price $3.79 719532

Spring surprise!

Buy one, get one Free!

Toe Separators (12 ct.)

Assorted colors

Special Price $2.99 Regular Price $4.50 719536

Buy One 19.5 oz Sea Salt or Scrub Get One 19.5 oz Sea Salt or Scrub FREE! Special $14.75 for two Regularly $29.50 Save $14.75 719033 719038 719061 719062 719621 719622

Pomegranate & Fig Milk & Honey Papaya & Guava Tuscan Citrus & Herb Vanilla Bean & Sugar Lemongrass & Lavender

Buy 1 Pedicure Starter Kit Get 1 DETOXSOAKâ&#x201E;˘ Starter Kit FREE! Special $15.99 Regularly $23.98 Save $7.99 MSU 719554

SAVE over

30%

SAVE

75%

Excludes Charms & Chains and Gold Baubles Dial-A-Gem Kits.

AVAILABLE AT:

TO FIND A STORE NEAREST YOU, VISIT WWW.COSMOPROFBEAUTY.COM OR CALL 1-888-912-3463. TO FIND A SALES CONSULTANT, CALL 1-800-362-3186

TO FIND A STORE NEAREST YOU, VISIT WWW.ARMSTRONGMCCALL.COM OR CALL 1-888-688-8286

SUBJECT TO AVAILABILITY. NOT ALL PRODUCTS AND OFFERS AVAILABLE IN ALL AREAS.

www.nailsmag.com/fifi/13166

www.nailsmag.com/fifi/13189

Best Seller!

Auto-Fill

Listed

!

Date o t o Prom Best

FREE Deluxe Salon Matching Set

Nail Table with UV Slot, Customer Chair, Mani Stool, and Pedi Cart!

$840 Value

Sale Ends 3/31/14 *UV Light not included

FEATURES Ä&#x2018;Ĺ? Auto-Fillâ&#x201E;˘ Ä&#x2018;Ĺ? Ultraleatherâ&#x201E;˘ Ä&#x2018;Ĺ? * !(% Ĺ? +3(Ä´ Ä&#x2018;Ĺ? !0+*!Ĺ? !/%/0 *0Ĺ? /! Ä&#x2018;Ĺ? .1ÄĄ +1 $Ä´Ĺ? $% 0/1Ĺ? // #! Ä&#x2018;Ĺ? +( (!Ĺ? *% 1.!Ĺ? . 5 Ä&#x2018;Ĺ? 1./!Ĺ? ++' Ä&#x2018;Ĺ? 0 $%*#Ĺ? ! % 1.!Ĺ? 0++( Ä&#x2018;Ĺ? Ä ÄĄ .Ĺ?(%)%0! Ĺ? .0/Ĺ? .. *05 Ä&#x2018;Ĺ? * 1/0.5Ä&#x161;/Ĺ? !/0Ĺ? 1/0+)!.Ĺ? !.2% !

AVAILABLE UPGRADES: Ä&#x2018;Ĺ? %#%0 (Ĺ? 10+) 0! Ĺ? 5/0!)Ĺ?Ĩ ÄŠĹ? Ä&#x2018;Ĺ? %/,+/ (!Ĺ? %*!.Ĺ?Ĩ ÄŠ www.nailsmag.com/fifi/13183

march

DEALS

Exclusively at:

Prices valid through March 31, 2014. Available by phone, online and at select store locations while supplies last.

SAVE 15%

SAVE 15%

Professional Pedicure Starter Kit

Professional Pedicure Invigorating Masque 32 oz.

663417 Reg. $15.99

663429 Reg. $21.99

$13.54

$18.64

FREE

WITH PURCHASE!

FREE

WITH PURCHASE!

SAVE 15%

Sea Salts Moisturizing Exfoliant for Full Body & Feet 78 oz.

Butter Blend 26 oz. ($15.49 value) 109810 Milk & Honey 109857 Pomegranate & Fig

109441 Milk & Honey 109442 Pomegranate & Fig Reg. $39.99 ea.

$26.94 ea.

$33.94 ea.

Limit restrictions may apply.

Available at:

T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com www.nailsmag.com/fifi/13166

Give Clients a Warm Pedicure This Cold Winter!

As Temperatures Decline, So Do Your Pedicure Clients. Don’t Let Winter Freeze Your Pedicure Services!

Red Dragon Sauna Spa Complete System t Patent-pending system that uses steam to keep clients warm during the wintertime.

795

$

t Uses only one cup of water per service. t Uses no plumbing, is completely portable and on wheels for easy mobility. t Opens pores, eliminates dead skin cells, and softens skin.

Complete Set

Reg. $1595

Watch product demo www.nailsuperstore.com/spa-videos Patent-pending #13078560

free

Towel Warmer*

185 Value

$

*Free Towel Warmer with UV Sterilization with purchase of Red Dragon Sauna system and client chair set. One per customer. While supplies last. Offer ends 03/31/14.

superstore.com

New and Improved SuperSonic3.

It’s Better Than Ever!

The SuperSonic3 is back and it’s better than ever!

New and improved machine and handle that is lighter and quieter. Comes with starter set of drill bits.

130

$

Reg. $199

Call

Visit our website and online store at

800.353.0808

www.nailsuperstore.com **

**FREE GROUND SHIPPING orders over $69

no coupon required

Applies to free ground shipping within the 48 continental U.S. States. Excludes furniture & spa equipment, special handling items, residential and signature confrmations.

www.nailsmag.com/fifi/13308

www.nailsmag.com/fifi/13106

{my other life }

s, and e r u iz e s , a asthm t attacks. r m a e ro h f d g n in a h kes eryt I’ve seen ev ic emergencies to stro diabet

A Real Lifesaver

“I have had more scary moments than I have fingers!” says Melissa Steppler, owner of Impressions of Brilliance Esthetics Services in Regina, Saskatchewan, Canada, and a volunteer with St. John Ambulance (SJA), a volunteer organization with trained Medical First Responders who offer medical services at public events. “We cover events such as National and Western Hockey League games, the Canadian Football League, music festivals, marathons, as well as many others,” she says.

“Our services range from providing directions, Band-Aids for minor injuries, calls for ‘not feeling well’ — which can turn out to be anything — and taking care of really sick patients who are generally transported by ambulance to the hospital. I’ve seen everything from asthma, seizures, and diabetic emergencies to strokes and heart attacks. Unfortunately I have also dealt with death, which is no easy task.”

Steppler is a certified Medical First Responder and also carries a non-practicing Primary Care Paramedic certificate. MFRs are trained in first aid, CPR, and defibrillators, as well as blood pressure, glucose levels, pulse oximetry (oxygen saturation with red blood cells), and oxygen therapy.

“I enjoy helping patients in their moment of need,” she says. “It keeps my training current, I get out of the house, and I meet some really great people. I also see volunteering as helping out my community wherever possible. I remember being little and wanting to help when someone was sick or injured. Once I graduated from high school I went to school to be a Primary Care Paramedic. I enjoyed every minute of the training and clinical practicum, but was unable to find work in the field at that time.

“I get a lot of thank you’s, whether it’s for just being at an event, giving a Band-Aid, or taking care of someone who’s sick. In the end volunteering is so worth it!”

Melissa Steppler, nail tech In her other life: ambulance service volunteer

NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing ofces. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take efect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Ofces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. Subscribers: If the Post Ofce alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 2 years.

214 |

NAILS MAGAZINE

|

MARCH 2014

MIRACLE MAKERS Incorporate SolarOil™ into every CND Shellac™ and VINYLUX™ service for magical results. Natural oils work wonders on nails and cuticles with conditioners that protect and nourish.

Put the power of gorgeous, healthy extended-wear color in your clients’ hands—send them home with SolarOil for daily conditioning between services.

760.599.2900 800.833.NAIL cnd.com cnd.com ©2009Creative CreativeNail NailDesign, Design,Inc. Inc. ©2014

DRENCHED IN COLOR CHARGED WITH SHINE

Model is wearing Next Stop...The Bikini Zone

NEW FROM OPI FOR SPRING/SUMMER 2014 TO SEE THE ENTIRE COLLECTION TURN TO PAGES 2-3

Call 800.341.9999 ©2014 OPI Products Inc.

#OPIBrazil

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2014

FROOHFWLRQ

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JDPH RQ This spring’s runway presentations completely knocked us out. Surprising combinations, power pastels and oversized prints created outsized personality and looked so fresh and so powerful. Easy, fun fashion is what it’s all about. A playful point of view predominates and firting with a romantic look is back in style.

Inspired by that lighthearted attitude, essie’s spring collection is dedicated to women everywhere who aren’t afraid to play – in life and in style. It’s all about the savvy style hunter who knows what she wants and isn’t deterred, even if she has to play hide & go chic to get it. Her closet is a fashion playground and an endless source of delightful inspiration. These striking colors make for a veritable wonderland of spring classics that are anything but expected.

Spring eternal,

Essie Weingarten Founder and Global Creative Director essie

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IDVKLRQ SOD\JURXQG

I see you! Covetable azure blue is ever elusive but impossible to miss - it’s love at frst mani.

Sexy. Fun. Totally glamorous. Vintage blue denim fts perfectly. Honestly, these jeans always make you look fab.

Fun and games just met their match.

This plucky pistachio green with subtle shimmer firts with forever and plays for keeps.

spin the bottle

romper room

style hunter

Close your eyes. When you give this firty, semi-sheer nude a whirl, be prepared to pucker-up.

Make way for the new kid on the block. This pretty pale tea rose pink knows how to work the room: stylishly.

Bright. Hot. Laser-focused. This pure crimson is a chic-seeking missile that always gets exactly what it’s looking for.

Nail tip: Nails play longer with a home base of grow faster base coat. This nutrient rich formula helps hard to grow nails come out of hiding.

“I’m a fan of playing

hide & go chic.”

Grow Faster Base Coat anti-break + protect Salon Cost: $4.25 Sugg. Retail Price: $8.50 Item # P0767700 UPC Code: 884486128843

4 pc Mega Mini Color Cube Holds 4 mega mini colors: Hide & Go Chic, Fashion Playground, Romper Room and Style Hunter

hide & go chic

Salon Cost: $8.50 Sugg. Retail Price: $17.00 Item # P0919300 UPC Code: 884486177858

12 Bottle Designer Display Holds 2 bottles each of 6 colors Salon Cost: $51.00 Sugg. Retail Price: $102.00 Item # P0919400 UPC Code: 884486177865

spring collection 2014 Available March 1, 2014

hide & go chic 861

fashion playground 862

romper room 863

style hunter 864

spin the bottle 866

truth or flare 865

Individual Bottle Salon Cost: $4.25 Per Bottle Sugg. Retail Price: $8.50 DBP, Toluene and Formaldehyde-free

36 Bottle Designer Display Holds 6 bottles each of 6 colors Salon Cost: $153.00 Sugg. Retail Price: $306.00 Item # P0919500 UPC Code: 884486177872

For more information, call 1.866.313.7845 or visit www.essie.com/pros

N A I LS! NAILS ! NAILS!

March 22-24, 2014

McCormick Place, CHICAGO

Register Now

DOWNLOAD OUR FULL ABS PROGRAM BOOK! At www.AmericasBeautyShow.com

8 0 0 . 6 4 8 . 2 5 0 5 | ame rica sbe a uty sh o w.c o m #americasbeautyshow

Register Now! An amazing nails show awaits you right in your own backyard -- the 2014 America’s Beauty Show! Shop all your favorite brands on the exhibit floor, learn career-changing techniques from the world’s top nail educators and see the latest in nail fashion trends brought to you right from the Runways by CND. And the best of the best? Become a CND certified Shellac™ PRO and get exclusive Power Perks!

Join the world of nails at America’s Beauty Show 2014, and get certified NOW!

OUR NAILS EXHIBITOR SHOWCASE AKZENTZ PROFESSIONAL NAIL PRODUCTS ALFALFA NAIL SUPPLY ARTISTIC BELAVA, LLC BODY DRENCH CHINA GLAZE CND COSMOPROF CROWN BRUSH COMPANY / DIV. OF CROWN INDUSTRIES INC CUCCIO NATURALE / STAR NAIL DASHING DIVA EMMA JEAN COSMETICS ENTITY BEAUTY, INC / LYNAMY BEAUTY ESSIE FAMOUS NAMES, LLC FOOTLOGIX HAND & NAIL HARMONY / GELISH J & A USA, INC. LA PALM SPA PRODUCTS 1 GEL II LE CHAT NAIL PRODUCTS LEXOR, INC. LIGHT ELEGANCE MANIC PANIC MIGI COSMETICS MORGAN TAYLOR MOYOU USA NAILTEC PROLINC OPI PRODUCTS ORLY INTERNATIONAL QUALITY BEAUTY SUPPLY ROYAL BRUSH MFG. SALONCENTRIC YOUNG NAILS INC. ... AND MORE!

SalonCentric hosts CND’s latest innovations in LIVE DEMOS in the VIP Area!

Ask your SalonCentric Sales Consultant for details.

Photography: Luis Alvarez of Aquage; Front Cover Hair: Jen Bean for Aquage; Back Cover Hair: Donna Hamilton for Aquage; Make-up: Wanda Alvarez; Fashion Stylist: Patric Chauvez; Nails: Angi Wingle of CND

Americas Beauty Show and International Nail Technicians Association (INTA) are registered trademark of Cosmetologists Chicago.

2014 AMERICA’S BEAUTY SHOW®

CND SEASONAL TREND REPORT

FEATURING CND SHELLAC™ & VINYLUX™

SPRING 2014

OPEN ROAD

London designer, Michael van der Ham, is a study in couturier creativity and old-world craftsmanship. The intricate weaves of breathtakingly beautiful patterns cut into day dresses transcend trend. Painterly nails add elevated design interest for the modern muse.

Colors from our new Open Road CND Shellac collection are in soft focus and placed against a dark backdrop for creative contrast.

e s i d a r a P 014 2 R E M SUM

NYC’s design duo, The Blonds, debuted a collection of theatrical and wearable avant garde designs that was out of this world with futuristic references accenting the elevated art. Nails were precious jewels from another universe. Backstage was a carefully curated “art show” of tiny masterpieces, each created for a unique look.

Colors from the summer Paradise collection are showcased with fantastical reference to women, as “exotic birds.”

POWER UP YOUR PROFITS!

BECOME A CERTIFIED CND SHELLAC PRO Certified CND Shellac Pros get exclusive Power Perks • Gain new referrals through our salon locator • FREE business building tools • FREE CND products Join us at ABS and get certified NOW! Class schedule and details on back.

AMERICA’S BEAUTY SHOW 2014 NAIL CE WORKSHOPS Sunday, March 23, 11:00 a.m. – 12:30 p.m. 719

JOIN US FOR OUR SPECIAL VIP TREND CLASS LUNCHEON: • $30 per ticket - Advanced purchase • $60 per ticket - Day of show • Raffles • Gift Bag (value $60) • Nibbles and treats!

Sunday, March 23, 2:00 – 5:00 p.m. 705

CND SHELLAC CERTIFICATION CLASS: • $75 per ticket - Advanced purchase • $100 per ticket - Day of show • Giveaway – Open stock equivalent to CND Shellac Trial kit + 2 more Shellac colors

Monday, March 24, 10:00 a.m. – 1:00 p.m. 713

CND SHELLAC CERTIFICATION CLASS: • $75 per ticket - Advanced purchase • $100 per ticket - Day of show • Giveaway – Open stock equivalent to CND Shellac Trial kit + 2 more Shellac colors

Monday, March 24, 1:00 – 2:30 p.m. 715

JOIN US FOR OUR SPRING/SUMMER 2014 TREND CLASS: • FREE Learning objectives online.

AmericasBeautyShow.com/educators

Creative Nail Design, Inc. 1125 Joshua Way Vista, CA 92081 USA 760.599.2900 800.833.NAIL cnd.com

©2013 Creative Nail Design, Inc.

MORE NAIL CE WORKSHOPS Please see class descriptions online at www.AmericasBeautyShow.com/Nails

W H AT D O I B R I N G ? : Pen and Paper

W H O C A N AT T E N D : Licensed Nail Technicians and Cosmetologists.

Pedicure Trend – Look & Learn

Nail Industry Career – Look & Learn

“PEDICURISTS AND DOCTORS WORKING TOGETHER TO ESTABLISH SALON RELATIONSHIPS” AMBER EDWARDS

“10 TIPS FOR SUCCESS TO BECOME A BEAUTY PROFESSIONAL” ADAM TRAN

D AT E / T I M E / C L A S S # : P R I C E / C E H : $35 / 2 Hours Sunday, March 23 9:00am – 11:00am 3002

D AT E / T I M E / C L A S S # : P R I C E / C E H : $35 /1.5 hours Sunday, March 23 2:00pm – 3:30pm 3030

Nail Art – Hands-on

Nail Art – Look & Learn

“THINK OUTSIDE THE BOX” ADAM TRAN

“NAIL ART 2.0” AMBER EDWARDS

D AT E / T I M E / C L A S S # : P R I C E / C E H : $35 /2 Hours Monday, March 24 9:00am – 11:00am 4000

D AT E / T I M E / C L A S S # : P R I C E / C E H : $50 / 2 Hours / Art kit provided Monday, March 24 1:00pm – 3:00pm 4019

Learning objectives online.

Meet these educators at AmericasBeautyShow.com/educators

Pedicure Service – Look & Learn

“A STEP AHEAD: MAXIMIZING YOUR PEDICURE SERVICE POTENTIAL” DR. KATHARIN VON GAVEL

D AT E / T I M E / C L A S S # : P R I C E / C E H : $35 / 2 Hours Sunday, March 23 10:00am – 12:00pm 3017

Pedicure Trend – Look & Learn

“THE NEW TREND: ADVANCED PEDICURE TREATMENT” DR. KATHARIN VON GAVEL

D AT E / T I M E / C L A S S # : P R I C E / C E H : $35 / 2 Hours Monday, March 24 9:00am – 11:00am 4001

All exhibitors, workshops, artists, presenters, times & locations subject to change without notice. Class # indicated in

INTA NAILS EDUCATION

- PRODUCT KNOWLEDGE COLLEGE - MANUFACTURER CLASSROOMS

Purchase a Product Knowledge College Passport and attend any manufacturer class on any day! Register for specific classes in advance to guarantee seating.

HAND AND NAIL HARMONY

ORLY INTERNATIONAL

presents

presents C L A S S # / D AT E / T I M E :

C L A S S # / D AT E / T I M E : Artistic Rock Hard Nails Saturday, March 22 3:00pm – 4:30pm Sunday, March 23 2:30pm – 3:30pm Monday, March 24 10:00am – 11:00am

5018 6028 7002

Award Winning Pink & White Sunday, March 23 1:00pm – 2:00pm

6020

Gelish Design Saturday, March 22 Monday, March 24

1:30pm – 2:30pm 11:30am – 12:30pm

5011 7007

Gelish Hard Gel Sunday, March 23 Monday, March 24

10:00am – 11:00am 1:00pm – 2:00pm

6005 7009

THE LATEST….FROM SOME OF THE GREATEST!

ALL-STAR PANEL Moderated by:

Gelish Perfect Harmony Sunday, March 23 4:00pm – 5:00pm

6035

Nail Art with ARTISTIC Saturday, March 22 Sunday, March 23 Monday, March 24

5006 6016 7014

Colour Gloss 12:00pm – 1:00pm 11:30am – 12:30pm 2:30pm – 3:30pm

Easy Salon-Viable Designs with ORLY GEL FX with Carla Collier Sunday, March 23 10:00am – 11:30am 6007 1:00pm – 2:30pm 6024 3:30pm – 5:00pm 6034

FABIO SEMENTILLI Wella, VP, Education

Just before BeautyBASH!

TALK TRENDS!

- Hear Industry Leaders - Ask Questions

SATURDAY March 22 4pm - 5:30pm 700

Attend

FREE!

100+ YEARS SERVING SALON PROFESSIONALS MEMBER BENEFITS FREE admission to America's Beauty Show

FREE or discounted education at INTA's First Mondays events and from INTA partners

FREE digital NAILS MAGAZINE subscription Licensure protection and legislative advocacy The Presidents Scholarship (up to $7,500 per member!) for advanced beauty training anywhere in the world

Showcase your talent!

AMERICA’S BEAUTY SHOW PRESENTS

ABS GOES MOBILE!

STARS 2014

Photography: Luis Alvarez of Aquage; Hair: Shawna Parvin for Aquage; Visit Make-up: Wanda Alvarez; www.AmericasBeautyShow.com/mobile Fashion Stylist: Patric Chauvez; Nails: Wingle of“America’s CND or Angi search Beauty Show” Americas Beauty ShowStore is a registered at the App or Google Play. trademark of Cosmetologists Chicago.

Photo Competition for PROFESSIONAL Nail Techs!

APPLICATION AND RULES:

www.AmericasBeautyShow.com/starscontest

ENTER NOW!

Stop by the Cosmoprof VIP Room to speak with a Sales Professional about all of the opportunities to grow your nail care category!