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Regal Africa Group
4th Floor Top Plaza, Kindaruma Rd, Nairobi, Kenya
P.O. Box 40187, Nairobi 00100
Tel: +254 0714 009 065 www.regalafrica.co.ke info@regalafrica.co.ke
BigFarm Foods is an African brand from Lagos Nigeria which produces, packages, and sells quality ready-to-cook foods. The founder Judith Idialu created this brand after she was able to help an ailing friend with a Tigernut food product. She then expanded her production to include dates and other food products. Judith has faced challenges in expanding her sales to the continent. Digital trade has faced the biggest barrier because of poor connectivity and the high costs of data.
Judith has however managed to be nominated for several awards that have recognized her efforts in value addition and improvement in health care. Judith concluded by addressing a query on logistics by explaining how she engaged a logistics partner who made it seamless for her to offer her goods around the continent.
Linda Fernando also highlighted her brand, Criattus Mozambique which addresses challenges that are common across Portuguese-speaking countries. Her business seeks to understand the business environment in Africa while putting into consideration the language barrier that exists. She is keen to reach out to the Portuguese-speaking countries which feel left out by the French and English-speaking countries. The platform allows the inclusion of these people who do not use English as their first language.
“English is not my first language so most of the time I have to struggle to make myself understood. I wish I could speak in Portuguese. I wish these platforms could also have Portuguese as an option to make myself understood because language is a barrier which when we overcome, we market ourselves in a way that is empowering,” Linda Fernando.
They often face barriers in trade and communication. Criattus seeks to use the recognition of the Portuguese-speaking group in the AU as an advantage to get access to continental and international trade.
Watch the 1st African Brand Highlight session here https://youtu.be/XuleuvQ1Qic