2 minute read
Highlight African Brands in Digital Trade
StockApp Africa is a company that was co-founded by Ken Gitonga. It is an app that helps SMEs across Africa to digitize their records through modules. Examples of useful modules are stock, stock inventory, sales manager, profits and expenses, cash flow, and employee attendance. The app is free to install and download and then after that it charges $5 per month. The app is a management tool that doubles up on data analytics and financial tracking. The data generated helps make it possible for traders to make a decision on fast moving products and most profitable products.
Ken Gitonga
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The app seeks to narrow the supply chain gap by adding more options on the app. Ken spoke of protecting his brand by copywriting it. He is a strong believer that excellent execution is the best way to prevent stealing or counterfeiting of an idea. The service must be outstanding so that it can stand the test of counterfeiting and competition from similar products.
Tynka is a brand founded by Ivy Bina. Tynka helps business people find business partners and investors. Ivy illustrated the amazing results of partnerships in the society and in the formation of many influential businesses. Tynka has created an android app where users create a business or project. Investors or business partners then find a model that suits their needs. The pairing uses the same model of choosing a date on Tinder. Tynka facilitates communication, creates a marketing avenue, and provides protection by facilitating transactions between partners. Ivy believes that Tynka accelerates development by availing resources where needed.
“What partners are you looking for? Where are you growing currently? You can even invite your clients to be investors in your company. Are they going to be shareholders? That is a marketing avenue,”
Ivy Bina
Tynka uses machine learning technology to pair partners. Her brand also uses block chain to track ownership, investments and share transfer. Ivy uses safety checks like verification of transactors and platforms like Escrow which holds money in trust for both sides. She however said that security is a continuous work in progress that needs to be improved continuously.
Oracom Group is a web solutions company that was co-founded by Dorise Ambani. Oracom Group combines 14 companies that give various services. They include bulk messaging, web design, hosting and domain registration, training on digital marketing, video and photography among others. The business also allows the user to search for businesses in whichever category. They also rank digitally fit businesses and give access to a digital record of businesses. Oracom helps businesses set up and manage a business digitally then build through websites, marketing on platforms such as paid ads and social media marketing. The platform then helps each business they engage to become digitally fit so that the business can handle their activities digitally.
“We are helping businesses get online. We are helping businesses get digitally fit. We have mobile app developers, digital trainers and others,”
Dorese Ambani
Oracom has won several awards on their web solutions and training expertise. They can be found on oracomgroup.com and on their social media platforms. Dorese also encouraged documentation of concepts and application for trademarks as protection of business models.
Mubi Leather is a sustainable made in Kenya brand that produces leather bags and accessories. The founder Muna Elmi Abi works with local artisans to ensure environmentally friendly methods of sourcing raw materials and production. The workshops and tanneries try to ensure sustainable and transparent processes and working conditions. Mubi Leather also uses environmentally friendly packaging material. They also upcycle waste to create accessories through art and craft artisans. The products are intentional and designs are made to boost functionality.
PThe products have an online catalog that reaches the members through online platforms and social media platforms. Their website is www.mubileather.com.
Watch a host of African Brands here https://youtu.be/f9VebpVpbq4