View with images and charts A Case Study of Grameenphone Service Satisfaction Analysis from the Customer Point of View THE ORGANIZATION GrameenPhone Ltd. is the leading organization of mobile telecommunication industry of Bangladesh. This is the first organization that brought GSM technology in mobile telecommunication for the general people of Bangladesh. The organization is not only leading the telecommunication industry, but also it has significance activities in social and cultural sector. The head office of the organization is located at - Celebration Point, Plot No. 3 & 5, Road No. 113/A, Gulshan-2, Dhaka 1212, Bangladesh. At present the organization has 5 Customer Care centers, 82 GrameenPhone Centers, 25 GrameenPhone Distribution Centers and 651 GrameenPhone Service Desks all over the countries, which are working as branch offices.
In 1996, Bangladesh was preparing to auction off private cell phone licenses to four companies. So at the behest of Dr. Muhammad Yunus (Grameen Bank’s founder) but completely independent of Grameen Bank, a not-for-profit private company called Grameen Telecom was created. Grameen Telecom, in turn, created a for-profit company called GrameenPhone, found a foreign partner, and put in a bid; GrameenPhone received one of the four licenses on November 28, 1996 which was offered by the Ministry of Posts and Telecommunications
of
Bangladesh.
GrameenPhone’s
total
capitalization
was
US$120,000,000, including around US$50 million from IFC/CDC, and the Asian Development Bank (ADB). It also received US$60 million in equity from the four GrameenPhone private partners. These were the Norwegian Telenor with a 51% share, Marubeni of Japan with a 9.5% share, and the American Gonophone at 4.5%.