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Design for Publishing Publish - and be damned successful I have been designing for publishing since 1984 when I worked for Octopus Books in the adult non-fiction department shortly after finishing education. Although I have worked in lots of areas of design, I am always drawn back to publishing. Unlike packaging or point of sale, publishing is not just about selling a product. Books and magazines not only inform and educate, they can also inspire. Inside this brochure you’ll find a examples of a small selection of publications I have worked on at Pewter Design, as well as some that I had worked on before forming the business. Many of these went into production, some were only concepts. At Pewter Design we are able to work with you to create designs for a brand new book or magazine concept, or simply evolve and refresh an existing one. Perhaps you’re thinking of producing a monthly newsletter or event programme, or maybe even a consumer loyalty magazine containing unique offers and vouchers etc. Since 2008 we have been designing and publishing a monthly 48 page regional events magazine, WOW What’s On Where, and publishing it online as well as in print. We’re easy to find too. Our studio is close to the centre of Market Harborough on the Leicestershire-Northamptonshire border. We’re just five minutes walk from the railway station and an hour from London St Pancras International. If you’re driving, there’s plenty of parking nearby. Why not drop in for a cuppa. We’d love to talk about creating publications just for you. Reg Cox. Proprietor.
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
The Seven Wonders of the World I came up with the concept for a series of four books for children based on the Seven wonders of the World. Published by Belitha Press in the UK, the rights were sold throughout Europe and the USA.
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Pewter Pewter Design Design Associates Associates
Visit Visit us us at: at: 50 50 St St Marys Marys Road, Road, Market Market Harborough, Harborough, LE16 LE16 7DU 7DU
Book Covers A sample of concept book covers designed for presentation at Frankfurt Book Fair Client: Brown Reference Group plc.
Call Call us us on: on: 01858 01858 410 410 777 777
Pewter Pewter Design Design Associates Associates
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Classics of Design Sample covers and spreads produced for the London Book Fair. Client: Brown Reference Group plc.
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Classics of Fashion Sample covers and spreads produced for the London Book Fair. Client: Brown Reference Group plc.
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Pewter Design Associates
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Exploring the Solar System Book Covers designed for nine volume adult reference continuity set. Client: Heinemann
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
The Elite Partwork development taken to test launch only. Client: DeAgostini
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Pewter Design Associates
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Partworks A small selection of Partworks worked on for various publishers
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Pewter Design Associates
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Consumer Magazines A selection of national commercial magazines sold through high street retailers. Client: WV Publishing
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Pewter Design Associates
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Know your snowboard Snowboards may look similar, but there are differences between the board styles (see the next chapter). The K2 Instinct 153, shown here, is a good example of an all mountain freeride snowboard. DECK (top layer above the core) ✱ Design — brightly decorated with cool designs, graphics and brand logos. The deck also has mounting holes for bolting the bindings firmly to the board.
LEASH (not shown) A strap that connects between your front leg and the front binding. It is a safety advice that stops your board slipping away and becoming a hazard to other people. For this reason all ski and snowboard resorts insist on a leash.
TAIL (rear end) ✱ Design — usually rounded and flatter than the tip. A 'twin-tip' freestyle board allows the boarder to move in either direction with ease.
STOMP PAD (not shown) A rubber or soft plastic mat stuck to the deck in between the bindings. A stomp pad is used when your back foot is out of the bindings such as when using a chairlift to get to the slope. Without a stomp pad your foot could slip off the board and cause you an injury.
Tail — Hybritech Cap design, specially tapered to improve turns and for enhanced speed in powder snow
Base — 4000 Sintered, fastest natural ceramic base material available, very durable and retains wax longer
Architecture (board construction) — Hybritech, patented K2 board laminate, including carbon, ceramic and Kevlar© layers
BASE (below the core) ✱ Design — made of slick, hard-wearing material including P-Tex (polyethylene) or carbon. ✱ Wax — applied to the base to help it glide more easily across the snow.
Edge — Rust resistant stainless steel, produces fewer burrs to increase board control
Board core — bi-polar = strong, lightweight and design to maximise speed
Cool science
Binding mounting holes TIP (front end, also called the nose) ✱ Design – rounded and turned upwards to help the board pass over the snow.
BINDINGS These keep your boot firmly attached to the snowboard and allow you and the board to move as one. Bindings greatly improve the control you have over the board. There are various types of binding so it is best to seek expert advice when choosing them.
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No Limits
EDGE A narrow metal strip that runs along the side of the snowboard from the tip to the tail. The edge digs into the snow when the board is tilted to provide grip and help in cornering. The ‘toe edge’ is the edge nearest to your toes and the ‘heel edge’ is that nearest to your heels.
Snowboards are made of materials that are laminated. This is where several thin layers are sandwiched together using special glues. The different layers provide strength, flexibility and durability to the board whilst keeping it lightweight. Wood, foam, rubber, fibreglass, P-Tex and graphite are some of the materials that can be found in a modern snowboard.
Advanced tricks
A series of four books on extreme sports for children aged 10-14. Client: Fraklin Watts
The jump
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As you approach the ramp you should be in the ready position with your knees well bent and your body leaning forward from the waist. You can push off the lip of the ramp to give you extra height.
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Most tricks take a long time to master. It is a good idea to take lessons in how to do them. This page shows three of the most popular tricks.
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When you take off, pull your knees into your chest and swing your arms upwards. This will help you get more air. To stay in control mid-jump, hold your knees up against your chest in a tuck position. As you exit the jump lower your legs, keep your knees bent and put your arms out in front of you.
Toe heel glide This is a fun trick that looks cool and can really improve your balance. ✱ Skate in a wide scissor position along a smooth surface. Tip your nonbraking skate up so that you are gliding on its rear wheel. ✱ Point your braking skate so that you stand on the front wheel or toe. ✱ Keep looking ahead, use your arms to balance and keep your knees bent. This is a toe heel glide. Start off slowly until you become confident.
Fabiola da Silva moving to soul X grind a rail.
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Look ahead to where you are going to land and start moving your feet into a scissor position ready for landing. Your strongest leg should be at the rear. As your skates touch down, allow your legs to bend. They will help to absorb the impact. Once you have landed you can safely return to the ready position.
Grinding
Grinds are a big part of aggressive skating. The soul grind is considered to be one of the easier grinds — but there are lots of other to learn. To soul grind a rail: ✱ Get up some speed and jump up high enough to fix a position on the rail. ✱ Land both feet at the same time, with the outside of your back foot parallel with the rail (the soul position) and your front foot facing forward (frontside). ✱ Bend you soul foot to maintain your balance as you grind along the rail.
Hot Hints
FROM THE EDGE
‘Tricks are not just to show your skills, but are a good test of balance and will help further develop your all-round skating.’ Mark Heeley, author of ‘1st In-Line’
‘If you're just starting out, getting a nice tuck may be difficult. Keep working at it though. It will really increase the height you achieve.’ Scott Weintraub, jumping tutorial at skatefaq website
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Basic tricks Tricks are not only useful for showing off. They can also help you on a trail. The best way to learn is from someone who can show you, but all tricks need practice, which will build up your confidence.
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Flying over a jump feels great, and it can be done safely by checking the landing area first. To grab air without landing in a heap you must keep control of your bike. As you approach the lip of the jump stand up on your pedals and pull on the handlebars to lift the front of your bike.
Pulling a wheelie 1. A wheelie is one of the first tricks most riders learn. To pull a wheelie you need to pull up on the handlebars and lean your weight back at the same time. This is best done at a slow speed.
Hot hint Use a wheelie to negotiate tough drops when you haven’t got enough speed to safely clear the end of an obstacle (page 25). Otherwise you may snag your chainring and plant yourself in the dirt.
2. The perfect wheelie takes time to master, so don’t worry if you can’t do it first time. If your front wheel is coming too high then gently squeeze the rear brake to bring it down. If the wheelie is too low then pull on the handlebars and pedal a little harder to raise the front wheel.
Grabbing some air
Hot hint As you improve you can increase the size or the speed of your jump. Look for jumps with steeper lips. And remember that the faster you travel the longer the jump.
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As the bike leaves the ground try to keep your weight in the centre and relax your arms and legs.
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Try to land with both wheels at the same time and allow your arms and legs to bend as you land. This will help to absorb the impact of landing. Start with small jumps until you feel confident enough to take on anything tougher.
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Pewter Design Associates
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Parasites and Partners A four volume natural history children’s continuity set. Client: Brown Reference Group plc.
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Aquatic Life An adult reference continuity set. Client: Marshall Cavendish
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Pewter Design Associates
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Atlas of Biomes A twelve volume natural history continuity set about habitats and the wildlife living in them. Client: Brown Reference Group plc.
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Behind the Scenes A sample of concept book spreads designed for presentation at Frankfurt Book Fair Client: Brown Reference Group plc.
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Pewter Design Associates
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How do we Measure? Presentation spreads for Frankfurt Book Fair. Client: Brown Reference Group plc.
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Hitler’s Renegades Presentation spreads for Frankfurt Book Fair. Client: Brown Reference Group plc.
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Pewter Design Associates
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The Puppy and Kitten Guides Booklets produced twice yearly for Buddies and distributed into 2000 vets throughout the UK
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU
Call us on: 01858 410 777
Pewter Design Associates
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Pewter Design Associates
Visit us at: 50 St Marys Road, Market Harborough, LE16 7DU