This is how we mix it up.
An inspired selection of quality and value for a deserving market.
Our Fresh Look® philosophy combines unique placemaking designs with the right merchandising mix. Curated to the community, our The Village at Riverstone merchandisers include Kroger, OrangeTheory Fitness, Mod Super Fast Pizza and Main Squeeze Juice Co — with many more retail, dining and service selections coming soon.
The Village at Riverstone
Our Customers 5-Mile
Population 181,824
Paytime Population 153,130
Average HH Income $136,572
Average Home Value $433,754
The Location
The Location
Embedded in the Sugar Land community
The Village at Riverstone is a Kroger-anchored development servicing the fastest-growing masterplanned community in Houston, Riverstone.
Riverstone encompasses a 3,800-acre community with approximately 6,400 homes and 18,000 residents with best-in-class amenities like recreation centers, parks, open space, and highly desired award-winning schools.
The center is located at the intersection of University Blvd & LJ Pkwy. It has 1.4M visits annually with an average dwell time of 49 minutes
The Market
Where Our Customers Live
Placer.ai Geofence Data
Geofence
A “virtual” boundary set up around a geographical location (such as a shopping center or retail space). For this study, we geofenced the property line around The Village at Riverstone.
Placer uses mobile location data, found in millions of smartphones, to generate foot-traffic insights for a geofenced area.
Results
The Village at Riverstone customer trade area expands further than a 5-mile radius. The center has 1.4M visits annually with an average dwell time of 49 minutes.
Our Kroger is highly-trafficked:
• #1-Highest Visited Kroger in 5-mile radius (out of 4)
•#2-Highest Visited Kroger in 10-mile radius (out of 6)
Who Our Shoppers Are
Trade Area; 23,564 Households
Ultra Wealthy Families
35.7% of Trade Area Population
The nation’s wealthiest families. These High-income families living in wealthy enclaves on the outskirts of major cities and tend to be tech-forward.
n Income: $159K - $200K
n Age: 42 - 54 years
n Married with Children
n Homeowners
Highest In-Store Visitation at: Stretch Zone, CAVA, Torchy’s Tacos, Pei Wei and Hoppydoddy Burger Bar
Wealthy Suburban Families
23.9% of Trade Area Population
Wealthy and diverse suburban families living children-driven lifestyles. They are family-centered, suburban high-income households.
n Income: $125K - $200K
n Age: 35 - 44 years
n Married with Children
n Homeowners
Highest In-Store Visitation at: 9Round, Teriyaki Madness, Black Rock Coffee Bar, Chicken Salad Chick, MyEyeDr. and Hallmark
Blue Collar Suburbs
12.5% of Trade Area Population
Educated Urbanites
10.3% of Trade Area Population
Working-class singles and families in mainly blue-collar professions.
n Income: $50k - $60k
n Age: 35 - 44 years
n Married with Children
n Homeowners & Renters
Highest In-Store Visitation at: La Michoacana Ice Cream Parlor, Zaxby’s, The Vitamin Shoppes, Sally Beauty Supply, Cheddar’s Scratch Kitchen and Buffalo Wild Wings
Well educated young singles living in dense urban areas working relatively high paying jobs.
n Income: $150k - $200k
n Age: 25-34 years
n Singles with a few married couples
n Homeowners & Renters
Highest In-Store Visitation at: Boardroom Salon for Men, La Michoacana Ice Cream Parlor, Potbelly Sandwich Shop, Snooze and Sephora
Center Size: 165,079 SF
Center Photos
Center Photos
About Regency
For 60 years, Regency Centers® has owned, operated, and developed leading retail centers that are exceptionally merchandised and maintained. Our legacy of success is evidenced by 400+ thriving centers, 22 regional offices, and properties in most major U.S. markets.
We focus on Merchandising in order to find the right mix of the best operators and unique retailers to increase consumer interest.
We considerately incorporate Placemaking to create a more inviting environment to increase dwell time, shopper experience, and attract new shoppers to the location.
Finally, we make sure we are Connecting the centers with our communities by utilizing technology, sustainability, and targeted consumer engagement.
All contents in this document are strictly confidential and are shared with the understanding that they will be held in confidence and not disclosed to third parties without the prior consent of Regency Centers. Site plans and imagery contained herein are not a representation, warranty or guarantee as to size, location, identity of any tenant, the suite number, address or any other physical indicator or parameter of the property and for use as approximated information only. The improvements are subject to changes, additions, and deletions as the architect, landlord, or any governmental agency may direct or determine in their absolute discretion.
Anders Fry 214 706 2509AndersFry@RegencyCenters.com