our work creating inspired experiences for financial institutions nationwide
reillydesign is an architectural and interior design consulting studio focused on the inventive conception of built environments. We utilize the right blend of architectural and interior design with graphics and technology to convey the branding and positioning of financial institutions. We provide compelling spaces that sell.
We specialize in providing innovative design solutions to financial institutions of all types striving to accommodate a chosen demographic. We help institutions leverage the retail branch to engage the customer experience on a more personal level. Reilly Design brings together, through strategic partnerships, the right talent at the right time to fulfill each clients’ needs.
We strive to provide the most efficient way possible for large, small or de novo institutions to benefit from our experience, and that of our partners, to bring them the exceptional creativity and service one might expect of a much larger studio.
we create customer
inspired experiences
financial retail design
•environmental brand translation
•protomodel concepts
•branch design
•customer experiences
•retrofit concepts
•signature elements
•millwork design
•interior design
•fixture / retail element design
financial
•banks
•credit unions
•signature elements
•retail fixtures
•branded palettes
•digital fixtures|content
•building branch concepts
retail
•retail concept development
•branded environments
•customer experiences
•store planning
•fixture design
•restaurant
interiors
•residential
•commercial
•corporate
•hospitality
•loft/condo
•model units
•furniture
commercial
•design feasibility studies
•project concepting
•approvals materials
•design partnering
•joint ventures
•as-built documentation
residential
•distinctive homes
•vacation getaways
•condos
•lofts
•specialty structures
real estate graphics
•architectural rendering
•preliminary concepts
•presentation materials
•approvals materials
•marketing material
•as-built documentation
contract consulting
•third party design consulting
•sales support|presentations
•on call design concepting
•production|presentation support
•illustration|rendering
•retainer or hourly consulting
design collaboration
•on site team member
•design charrettes
•in-house design consulting
•CAD consulting/production
•design concepting
•presentation
strategic partnerships
•architects
•interior designers
•industrial designers
•graphic designers
•visualization consultants
•brand & strategy consultants
•real estate developers
•real estate brokerage houses
•promotional resource shops
•design/build companies
•millwork shops
great environments
should create a deeper, richer experience for your customer and employees by creating memorable and tangible experiences
must clearly communicate tangible features and intangible benefits that will attract customers’ attention and draw them into interaction
there are two sides to every brand
• the part you create • the part that is kept in the mind of the consumer
since your brand really is the promise you make to your customers, shouldn’t your environment reinforce that promise with a great customer experience?
retail a point of view
“For the majority of customers, branches still constitue the preferred channel for opening an account.”
Pricewaterhouse Coopers LLP 9/09
“Personalized service, convenience, and ease of use are key factors that customers consider when selecting a financial insitution.”
todays
customer Customers are now adopting alternative delivery channels
PwC Advisory
29% cite ATMs/kiosks as their 1st or 2nd channel of choice.
11% cite online banking as their preferred channel
evolution of the branch
•redefine role of the branch
•examine services provided in the branch
•re-visit the square footage and staff counts required to provide an optimal brand experience
•individual branches within a network need to cater to specific audience and their individual needs
drivers
•customized branch designs to serve needs of diverse customer base
•consistency of branch design is important in order to provide customers with a reliable experience across branches and to enhance their self-service experience and reinforce the brand
todays branch
features
•designed to deliver privacy, safety, and sense of security across all interactions
•digital marketing and signage facilitate branch navigation and makes offerings in new ways
•self-service channels emphasized for routine low-return transactions
•education tools displayed prominently
PwC Advisory
old
national indianapolis, in
Reilly Design collaborated with Adrenaline on the design of Old National Bank’s newest branch in the IPL Building on Monument Circle in Downtown Indianapolis. The goal was to create a new brand billboard with an all new fresh look that would create a new dynamic customer experience.
USC credit union
los angeles, ca
Reilly Design collaborated with Adrenaline on the design of USC Credit Union’s new Student Village branch. The goal was to create a new look for USC’s new branch palette and operating model utilising assisted self-service machines and private consult spacees in a highly branded student-focused environment.
eastern bank
cambridge, ma
Reilly Design collaborated with Adrenaline on the design of Eastern Bank’s newest branch in the heart of the high tech neighborhood near Kendall Square.. The goal was to create a new brand billboard with an all new fresh look that would create a new dynamic customer experience.
eastern
bank various locations
Reilly Design collaborated with Adrenaline on the design of a new branded micro branch environment leveraging a cashless operating model. The branch consists of an Interactive Teller Machine, and full service drive-up ATM and a private colnsult office.
Revere
eastern
bank various locations
Reilly Design collaborated with Adrenaline on the design of a new branded branch environment strategy focusing on a fresh look as well as new operating models geared to different markets in a wide footprint.
Falmouth
Roxbury
Falmouth
Westford
boston, ma
first national bank of pa state college, pa
newburyport bank portsmouth, nh
Reilly Design designed this new branch to replace a well established downtown real estate office. Newburyport Five Cents Savings Bank wanted to grow their network into Seacoast New Hampshire and was able to find space in an hisotric downtown building on a very prominant location at the corner of State and Pleasant Streets.
Reilly Design took great care to preserve the historic patina of the existing space with its exposed break and timber framing. They even incorporated the existing pulley wheel used a century ago to haul goods to the upper floors into the design The goal was to create an office that would cater to the small businesses in town as well as establish new relationships in a growing market.
bank
bank
portsmouth, nh
newburyport bank exeter, nh
haverhill, ma
pentucket bank
bridgewater cu
Reilly Design designed this new branch for Bridgewater CU - a division of Merrimack Valley Credit Union. This is part of a larger retail development and creates an environment for private member consultation and transactions with universal bankers. Full drive-up capabilities are also included.
america first cu
Reilly Design collaborated again with Adrenaline on design concepts for the new America First Protomodel branch. The first stand-alone branch to leverage to the new universal banker / assisted self service model and new brand palette creates a new fresh member experience.
america first cu in-store program
Reilly Design collaborated again with Adrenaline on design America First in-store branches. The first in-store branches to leverage to the new universal banker model and new brand palette creates a new fresh member experience.
america first cu in-store program
Reilly Design collaborated again with Adrenaline on design America First in-store branches. The first in-store branches to leverage to the new universal banker model and new brand palette creates a new fresh member experience.
nh
Reilly Design designed the new branch and interiors of Millyard Bank’s new headquarters. In collaboration Exterus we helped Millyard realize a new branch and office interior that would create a great experience for both employees and customers reminiscent of a local historic mill building environment.
millyard bank nashua,
franklin savings bank new protomodel
Reilly Design worked with Franklin Savings Bank on the design of a new, smaller protomodel. FSB has moved to the Universal Banker Model and needed an environment that would support that initiative while providing customers with a new inspired customer experience.
webster
worcester branch
Reilly Design collaborated with Ryan Bank Concepts on the design of Webster Five’s new branch. The goal was to create a new look for Web5’s new branch palette and operating model utilising teller pods. More emphasis was placed on technology offerings and areas for private consultation.
worcester branch
Reilly Design collaborated with Ryan Bank Concepts on the design of Webster Five’s Oxford branch renovation. The goal was to create a new look for Web5’s new branch palette and operating model utilising teller pods. More emphasis was placed on technology offerings and areas for private consultation.
mutual bank
hanson branch
Reilly Design collaborated with Adrenaline on the design of Mutual Bank’s proposed new standalone branch for retail pad sites and suburban locations. This was the first branch designed utlizing the universal banker model and a new branded palette.
midcoast fcu
freeport, me
Reilly Design designed the new branch and interiors of Midcoast Federal Credit Union’s new headquarters. Incollaboration with Graham Architects and Officeworks Inc. we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members.
midcoast fcu
edgecomb, me
“the building is the physical representation of your brand”
midcoast fcu
thomaston, me
midcoast fcu
thomaston, me
We designed the refresh of the 14 year old existing branch interiors of Midcoast Federal Credit Union’s branch in Midcoast Maine. In collaboration with our furniture partner Exterus, we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members.
before
the savings bank branch refresh
Reilly Design designed the new branch refresh and new customer experience for The Savings Bank’s headquarter branch. The existing branch is located in a their original location and was in need of a full renovation to include new technologies, new building systems and a new branded environment that would deliver an inspired customer experience.
view of tellers
view toward lounge/cafe before conference center
Adjacent Odd Fellows Hall entry
countryside bank branch refresh
Reilly Design collaborated with a national branding and marketing agency on a midwest bank’s branch refresh program to update the environment of up their entire network of branches.
countryside bank branch refresh
Reilly Design collaborated with a national branding and marketing agency on a midwest bank’s branch refresh program to update the environment of up their entire network of branches.
homer glen
burbank
flagstar bank branch protomodel
Reilly Design collaborated again with Adrenaline on design concepts for the new Flagstar Bank Protomodel. The first branch to leverage to the new universal banker model and new brand palette creates a new fresh customer experience. More efficient, while still allowing for the personal interactions their customers have grown accustomed.
columbus, in
Reilly Design is collaborating with Ryan Bank Concepts on the repositioning of a former car dealership as well as a new bank branch. The program calls for strong emphasis on a community function area as well as a great customer service environment. A new brand palette and signature element program was created for all new branches.
rockville bank west hartford, ct
Reilly Design designed this new branch to replace a former former post office. The goal was to create a new branded environment for Rockville to introduce themselves to a brand new market. The goal was to create and environment to cater to small business, wealth management customers as well as feature Rockville’s technology offerings
mutual bank whitman, ma
Reilly Design is currently working on redesign concepts to an existing branch design. The goal is to create a more inspired branded customer experience. All aspects of the experience were analyzed including traffic patterns, merchandising, environmental graphics as well as views into and out of the branch was made to incorporate the strategy and branding elements developed by the bank’s creative agency.
Anatomy of a Community Hub
new hampshire fcu
Reilly Design worked with New Hampshire FCU to reimagine their existing Durham branch which is adjacent to the University of New Hamsphire campus. The goal was to create a fresh new branded environment to educate prospective members about their lines of business while creating a welcoming environment better suited to better serving current members
durham, new hampshire
new hampshire fcu concord, new
hampshire
Reilly Design worked with New Hampshire FCU to create a fresh new branded environment in a downtown Concord location not far from the NH State House and their core membership. The new brand location educates prospective members about their lines of business while creating a welcoming environment better suited to better serving current members.
branch protomodel
Reilly Design collaborated with Ryan Bank Concepts and BranchXpress on the design of Univest’s new branch prortomodel and signature element program.
Reilly Design collaborated with Ryan Bank Concepts on the design of a new protomodel variations for one of the largest banks in Mexico. Being one of the largest banks in Mexico, they was looking to evolve their branch network to leverage current technologies to better enable customers to choose the way they preferred to do transactions while providing more space for consultative spaces.
new retail bank protomodel study
Reilly Design collaborated with Brandpartners to design a new branch protomodel package that could be utlized in not only de novo branches of varying sizes but in the retrofit and renovation of existing branches obtained thru acquisition. The goal was to create a strong physical brand identity in an efficient model.
• exterior concept perspective
• aerial view showing design as inline store
• alternate concept perspective
• inline interior
Reilly Design collaborated with Brandpartners and Robert Reid Wedding Architects on the redesign of Suntrust’s current prototype to provide a more efficient branch. New designs could be utilized throughout their entire footprint and offers architectural flexibility to suite local styles while offering better customer and employee experiences and better representation of the banks product and service offerings.
suntrust
branch evolution
Reilly Design collaborated with Robert Reid Wedding Architects and TurnerDesign on the redesign of Suntrust’s current prototype to provide a customer friendly branch. New designs could be migrated back to their entire footprint and offers architectural flexibility to suite local styles while offering better customer and employee experiences and better representation of the banks product/service offerings.
bankHometown
worcester, ma
Reilly Design collaborated with Adreanline and NES Group on the new layout and design of a proposed endcap branch for bankHometown. The goal was to create a highly efficient branch that would leverage its location to allow views into a new customer experince with an contemporary industrial aesthetic. Areas for universal bankerswere created as well as ample spaces for private consulting. Adjacent to a local bakery, a cafe space for clients was also created.
gte financial
tampa, florida
Reilly Design collaborated with Newground on design concept to create a new small branch for GTE Financial to replace an existing downtown branch. The objective was to create a unique and eye-catching space to serve as a “Brand Billboard.” This prominant location in Tampa’s downtown arts district would also leverage its day and nightime presence to peek curiousity promote channel migration as well as attract a new audience.
gte financial tampa, florida
Reilly Design collaborated with Adrenaline on design concept to create a new small branch for GTE Financial in a high traffic retail center in the Centro Ybor section of Tampa. The objective was to create a unique and eye-catching space to serve as a “Brand Billboard.” This location with close proximity to a university environment was geared to this particular student and young professional demographic.
A series of Signature Design Components and Graphic Elements were developed to be utilized in other locations in various formats and sizes to create a consistent look and message throught the GTE footprint
gte financial tampa, florida
Reilly Design collaborated again with Adrenaline on design concepts to update and refresh GTE’s South Tampa branch to creat a more dynamic environment catering to not only retail customers but members seeking GTE’s wide range of home financing opportunities. The design palette and signature components developed for previous projects were reimagined for this location.
dollar bank
Reilly Design collaborated again with Adrenaline on design concepts to redesign a branch that had begun construction. The goal was to re-work not only the floor plan, but to reimagine the entire customer experience. Special efforts were made to showcase the bank’s 159 year history and represent their lines of business and various product offerings. The look and feel was to be a new updated fresh, less ‘traditional’ look.
capital one cafe
chicago
Reilly Design collaborated with a large national design and branding company of the propoesed design concepts for the new Capital One Cafe brand spaces. The desire was to rebrand an existing network of cafes obtained through the acquisition of another large financial isntiution’s online banking line of business.
capital one cafe
Reilly Design collaborated with a large national design and branding company of the propoesed design concepts for the new Capital One Cafe brand spaces. The desire was to rebrand an existing network of cafes obtained through the acquisition of another large financial isntiution’s online banking line of business.
capital one branch refresh
Reilly Design collaborated with a large national financial retail design firm on Capital One’s Rapid Refresh program to update the environment of up to 400 branches nationwide.
capital
one shreveport, la
Reilly Design collaborated with Branch Development Group on design concept proposals to migrate Capital One Bank’s current palette into smaller, more efficient branches that could be rolled out more cost effectively.
chelsea groton
Reilly Design designed this new branch to replace a former donut shop. The goal was to create a building that would be a departure from its former look while providing a branch that would deliver an efficient, exceptional customer experience in a very small package.
allis, wi
glendale, wi
locations
Reilly Design collaborated with Ryan Bank Concepts on the design of a new protomodel for WSFS bank of Wilmington, DE. The goal was to refresh their current prototype while providing a design that would provide a more efficient branch operating model. The branch could be built with a smaller budget while enabling the branch to be operated with fewer full-time employees. The protomodel could also be built in a smaller footprint utilizing the same elements and providing an identical environment.
1st advantage new protomodel
Ron Reilly was the lead designer during the design and implementation of a new prototype design for 1st Advantage Federal Credit Union. New design could be utilized throughout their entire footprint and offers architectural flexibility to suite local styles while offering better customer and employee experiences and better representation of the credit union’s product and service offerings.
1st advantage headquarters branch
Ron Reilly was the lead designer during the design and implementation of the new headquarters retail branch for 1st Advantage Federal Credit Union. The design utilized the same palette and signature elements used throughout their entire footprint.
visking bank
west seattle
Ron Reilly was the lead designer during the design and implementation of the repositioning of a former Burger Prototype into a new retail branch for Viking Bank. The goal was to help Viking Bank exand into a new market while designing a new protomodel common palette to be utlized in their further expansion plans
midland states
louis, mo
Reilly Design collaborated with Adrenaline on the design of a new micro-branch to create a full service branch in a little over 700 SF. The goal was to create a vibrant engaging enviroment that would appeal to the audience in a market serving a younger affluent audience.
What started out as a 10,000 sf building designed by another firm, was reimagined by Reilly Design. It was reduced in size by 20%, and a more dynamic branch was created which would offer customers a more inspired experience.
alaska usa fcu
Reilly Design worked with AlaskaUSA to efficiently and cost effectively refresh the look of AlaskaUSA’s current branch network to better express Alaska USA’s brand in the Alaska and Seattle markets through a system of signature components, merchandising elements and new finish and furniture palette.
small|efficient branch design concept
various locations
needham
bank
interior design
view from waiting
bank branch renovation
before
Reilly Design is currently working on designs for the complete renovation of an existing branch. The goal is to provide a new branded environment with program for new offices, a new more comfortable waiting area with digital messaging and resource library. The new branch will also meet new accessibility and energy codes.
sun canyon sun city west, az
fauquier bank
new branch
Reilly Design designed this new branch for a Virginia community bank. The new branch was designed to emulate their current headquarters building’s look. The large windows were designed to allow for greater daylight while giving opportunities for branding opportunities and a greater nighttime presence.
kentucky fcu lexington,
ky university of
Ron Reilly was the designer for the newest branch for the University of Kentucky FCU. The goal was to create a branch that had a dynamic interior as well as an exterior that met all the strict design guidelines of the development where the branch was to be built
the
farmers bank
noblesville, indiana
Reilly Design designed the repositioning of a former national pizza chain’s location into a new branch for a midwest bank.
ic federal credit union
worcester, ma
We collaborated with a New England design/build company and acted as the concept designer for the renovation and repositioning of the branch as it moved to a universal banker model. The goal was to create a more efficient and more inspired member brand experience.
mid-hudson valley fcu
design concepts
The goal was to take the original prototype design and create a “revisoned branch” that would allow for more branding opportunities, product and service displays, and a great member experience all inside a new building that would provide for outward projection of the environment to potential members
american heritage
Reilly Design provided design concepts for the headquarters addition of a Pennsylvania credit union. The goal was to provide an addition whose scale was sensitive to the existing building while respecting the traditional architecture and detail.
retrofit concepts
Reilly Design designed concepts for the repositioning of a suburban office building into a headquarters building for a regional credit union. The goal was to creat a more iconic architecture that would breath new life into a tired old building while giving the building a more current contemporary look
Reilly Design provided design concepts for a very small 500 sf branch to be located in a downtown office tower. Various teller options as well as consult spaces were proposed. The chosen design would also be migrated to in-store locations throughout the footprint.
fidelity homestead new orleans, la
connex fcu
Reilly Design designed this new branch to replace a former bank branch. The goal was to create a branch that would leverage the technolgy advantages of Personal Teller Machines to offload transactions to staff outside the branch to allow branch staff to focus on consultation in an environment that will deliver an efficient, exceptional member experience in a very small package.
Reilly Design is currently working on design concepts for the repositioning and updating of an F&M Bank branch. The goal was to provide a more efficient layout and an updated, brighter interior with better opportunities for branding and merchandising.
Reilly Design, utilizing the new WSFS Bank prototype palette, designed the renovation of a 2500 sf shopping center branch in Wilmington, DE to improve the operation of the branch as well as unifying the look. New millwork components were designed to emulate the new prototypes developed for the bank.
“more efficient/effective retail environments”
“brand icon”
“designed to be migratable”
“meets pricepoint”
“a kit-of-parts”
Reilly Design designed the new look for Alaska USA FCU Retail and Traditional branches located throughout Alaska and Washington State. Scope includes design of signature elements, new branch layouts and signature material palettes.
“sometimes less really is more”
universal banker pod examples
“provides opportunities for remote branding and merchandising where a majority of your customers choose interact with you” drive-ups
“a look at some of the work currently in design ”
how we work
• concepting, a la carte or complete design services
• design collaboration with in house marketing and retail teams
• collaboration with your local architect and engineers
• collaboration with corporate facilities group
• collaboration with your ad agency or branding consultants
• material sourcing or bidding to local trades with your general contractor
• complete flexibility
strong brands are all about relationships
Reilly Design believes in the power of relationships. Relationships with your employees, your customers, your shareholders and your local community.
It is because of these relationships that we have created a design firm with the flexibility to collaborate in a way that best suits your needs. At Reilly Design, we work to create a lasting relationship with you and those that work with you.
Ron Reilly, Principal/Design Director
Ron Reilly is an architectural designer with over thirty years of experience in a broad range and scale of financial, commercial, retail, corporate, and hospitality architecture. He is a versatile designer able to work in traditional, contextual, and contemporary architecture as appropriate for each client’s unique brand, program and region. With a wide range of expertise in all phases of various project types, he understands the various challenges and complexities of the planning and implementation of environments from early concepts through final construction.
Ron was formerly the Architectural Design Director for Brandpartners, a large branding and design firm specializing in the design and implementation of financial retail environments nationwide. He has worked for a variety of other large national design firms doing projects for a wide array of clients including GE, Fidelity Investments, WSFS Bank, Suntrust, US Hotels Group and Marriott International. Ron studied Architecture and Historic Preservation at Roger Williams College and The Boston Architectural College.
*all work and design product represented in this document has been done entirely by Ron Reilly at Reilly Design a Reilly Studios LLC Company or by Ron Reilly while at, or in collaboration with other firms.
