CAELEY CAELEY LETTER FROM
Since our inception in 2019, our organization has grown far beyond my wildest dreams. This was a big year for Reinvented for a lot of reasons. For starters, we celebrated our 5th birthday! The past five years have gone by so insanely fast, but the memories have been some I’ll truly never forget
In just five years, we have brought STEM education resources and hands-on workshops to 400,000 students and teachers globally. There are students reading our magazine in 72 different countries and all 50 states Between our magazine, the calendar, our online blog, our Princesses with Powertools Program, and everything in between; thanks to our incredible community of supporters, we’ve been able to give countless girls access to STEM education regardless of the accessibility barriers they face.
2024 has taken Reinvented further than ever before. After winning a grant from Victoria’s Secret PINK and the JED Foundation, we expanded the Princesses with Powertools Program. Last year, we hosted 13 workshops in 5 different states; this year we brought princesses to 19 events in 8 different states -with Texas, Louisiana, and Maryland being brand new additions to the places this program has travelled Earlier this year, our princesses went international for the first time ever, bringing our hands-on workshop to Costa Rica!
Our year was filled with impact, empowerment, and inspiration, and I can’t wait to see what 2025 brings!
Caeley Looney, CEO & Founder
Vision Statement
To create a world where every girl sees herself represented in STEM, has access to inspiring role models, and is empowered to innovate, lead, and thrive in science, technology, engineering, and mathematics mission
Statement
Reinvented Inc’s mission is to reinvent the general perception of women in STEM fields while inspiring interest in STEM for young women worldwide.
our values
Inclusivity: We celebrate and amplify diverse voices, ensuring all girls see themselves represented in STEM.
Accessibility: We break down barriers by delivering resources and role models to underserved communities, making STEM education attainable for every girl
Empowerment: We inspire confidence and provide tools for girls to innovate, lead, and thrive in STEM fields
Mentorship: We cultivate a culture of mentorship, guiding the next generation of STEM leaders with compassion and shared knowledge.
Equity: We are committed to dismantling systemic barriers and creating opportunities for all girls, regardless of their background.
GOALS
1
2
Expand global impact enhance accessibility foster a culture of mentorship
Empower 1 million girls worldwide by 2030 through accessible STEM role models, programs, and resources, ensuring representation and equity in STEM education
Distribute 50,000+ free magazines annually to Title I schools and underserved communities while scaling hands-on programming to reach more low-income and international regions.
3
Build a robust mentorship network connecting 1000+ STEM professionals with students, volunteers, and educators to inspire the next generation of diverse STEM leaders
About Us
Reinvented Inc. is a 501(c)(3) nonprofit organization that develops print and digital resources, leverages social media, and conducts in-person workshops to inspire, engage, and elevate girls and women in STEM. From sharing the stories and experiences of groundbreaking ladies in the field to reporting the latest in science and technology, we hope to pave the way for future generations of women to become leading pioneers of STEM. www.reinventedmagazine.com
Reinvented Magazine
Reinvented Magazine is a bi-annual print and digital magazine, that shares the stories and experiences of groundbreaking ladies and nonbinary individuals in the field, reports the latest news in science and technology, and paves the way for future generations of women to become leading pioneers in STEM fields.
Princesses with Powertools
Princesses with Powertools is where our hands-on programming shins. We bring professional women in STEM role models together to volunteer to teach young girls to use their first powertool all while dressed as a princess. This goes beyond the initial spark of curiosity; it proves to young girls that they can be engineers and empowers them to continue getting hands-on with STEM.
Free STEM Resources
Through the donation of free print and digital resources, we aim to eliminate socioeconomic barriers preventing girls from gaining access to those same stories and resources our paid subscription offers. All of the students impacted through these programs are in low-income and underserved communities with limited digital resources.
BY LOCATION
In 2024, we hosted 19 workshops in 8 states and 2 countries. We held events for the first time ever in Texas, Maryland, and Louisiana. Our biggest accomplishment in 2024 was hosting our first-ever international workshop held in Costa Rica, where we’ve now established a team of volunteers who have hosted 2 additional international events since March.
OVERVIEW
Since the inception of this program, our volunteer princesses have taught over 17,000 students how to use a powertool. This year, we brought the program to more locations and more students than ever before in a single year.
BY THE NUMBERS
In 2024, our volunteer princesses taught over 3300 students how to use powertools. 62% of participants used a powertool for the first time with the aid of our princesses 100% of participants finished our workshop with increased confidence and excitement for STEM.
BY LOCATION
Reinvented Magazine
OVERVIEW
Since the inception of this program, we’ve amassed a readership of over 100,000 readers located worldwide, with nearly 60,000 print readers and over 40,000 digital readers.
In 2024, we had readers across all 50 states; including D.C. and Puerto Rico. We also saw the global expansion of our magazine, seeing digital readers located in 72 different countries.
BY THE NUMBERS
In 2024, we saw nearly 16,000 unique digital readers with an average read time per session being just under 5 minutes. We distributed magazines to nearly 12,000 print readers across the U.S.
57% of readers are digital
free resources
ONE-FOR-ONE PROGRAM
In 2024, we donated over 200 print magazines to classrooms in 11 different states. Our latest issues of Reinvented Magazine were read by 5,400+ students throughout the school year.
BLOG & FREE STEM GUIDES
PRINCESSES WITH POWERTOOLS CALENDARS
In 2024, we donated over 1,700 calendars to classrooms located in 34 states. Teachers estimated nearly 82,000 students saw our STEM princesses in their classrooms each school day, and many teachers incorporated their calendars into STEM lesson plans throughout the year.
In 2024, our team decided to make all digital versions of Reinvented Magazine 100% free to view alongside our blog. In addition to removing cost barriers to the magazine, we launched a ‘Free Resources’ page on our website including downloadable STEM-themed Zoom & phone backgrounds and a STEM guide.
2024 EVENTS 2024 EVENTS
STEM FASHION SHOW
Reinvented Inc. held our first-ever STEM Fashion Show on Saturday, July 20th in Austin, TX The STEM Fashion Show brought to life STEM-centric garments designed using everything from LEDs, 3D printed parts, robotic components, and more. The garments were then worn by our ‘role’ models on the runway, all of whom were professional women in STEM themselves. In 2024, we had 12 total garments walk the runway alongside 3 winning designs chosen from our student competition, where high school and middle school students submitted accessory designs that implemented STEM concepts.
Our 2024 event brought together nearly 150 attendees from all over the world, some designers traveled from as far as Mexico and Canada to display their work. The event’s primary purpose was a fundraiser, and with the support of our donors and sponsors, this event raised over $13,000 in its inaugural year.
3RD ANNUAL SPACE GALA
On Saturday, November 9th, 2024 we hosted our biggest and best Space Gala yet! In our 3rd year of running this fundraiser, we hosted over 240 attendees who visited from all over the world, including Canada, Latin America, and Europe, to spend a night in the Kennedy Space Center rocket garden with their fellow women in STEM.
This year’s event featured 20 student scholars, sponsored by Lyda Hill Philanthropies, all women actively pursuing degrees in various STEM fields, ranging from aerospace engineering to biomedical sciences.
This annual event serves as our largest fundraiser of the year, and 2024 was no different. Thanks to the support of donors and sponsors, this year’s event raised $68,000 for Reinvented Inc. where $6,000 of that came exclusively from an onsite paddle raise fundraiser, the first our organization has ever held.
We maintained our Post-Gala brunch this year which allowed over 150 women in STEM to network in a relaxed and safe setting overlooking Cape Canaveral.
marketing achievements
SOCIAL MEDIA PERFORMANCE
Reinvented saw significant increases in audience engagement and reach in 2024. After hiring our first Social Media Manager in July, we saw an additional 200% increase in engagement leading directly to more donor contributions and event attendance than seen in prior years.
18K Audience
32K ENGAGEMENTS 911K TOTAL REACH
MARCH FUNDRAISING CAMPAIGN
Reinvented hosted a Women’s History Month marketing campaign where we sent 1000 women in STEM LEGO minifigures to the edge of space on a high altitude balloon. Donor engagement increased as we leveraged social media content and YouTube livestreams to further connect with our followers, enabling us to raise nearly $6,000 during the month of March.
FEATURED IN FORBES
Our Founder & CEO, Caeley Looney, was featured in the 2025 Forbes 30 Under 30 List in the Education Category. This feature directly highlighted the work of Reinvented Inc. in the STEM education space and opened doors for new partnerships.
thank you thank you TO OUR DONORS TO OUR DONORS AND PARTNERS AND PARTNERS
THANK YOU FOR THIS AMAZING RESOURCE! MY YOUNG LADIES ON MY ROBOTICS TEAM ESPECIALLY LOVE SEEING THE NEW FEMALE SCIENTISTS FEATURED EACH YEAR! AS A SCIENCE TEACHER AND FORMER ANALYTICAL CHEMIST, I JUST LOVE SEEING THE VARIETY OF CAREERS AND WOMEN FEATURED.
MaryJones,MiddleSchoolTeacher
board of directors 2024
cAELEY lOONEY PRESIDENT
FERNANDEZ Board Member
RUTHE FARMER Treasurer
KAREN PETERSON Secretary
VANESSA SEALS Board Member
FOXLIN Board Member
JANNIE
XYLA
