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Breakingontothescene
Immediately after graduating from college, Tran felt she had the opportunity to use her first job as a chance to spring into a new stage of life. Having done freelance social media management as a way to make money throughout college, “by the time [she] graduated, [she] had a lot of experience in digital marketing” which helped her break into the game industry She applied to many jobs, but being somebody who “always enjoyed games,” a listing for Kitfox’s Community Manager position caught her eye Despite the fact that the gaming industry “takes a lot of luck” to enter, she soon found herself right in the middle of it, marketing games like Pupperazzi and Boyfriend Dungeon. Recognizing the potential of Among Us, Tran joined Innersloth in 2020 and helped manage it into the iconic game it is today. She has had incredible impact, her unique approach to community management and marketing strategies garnering widespread acclaim from the gaming industry and the player community alike.
Passionforcommunity
In addition to her marketing and social media savvy, Tran loves to foster genuine connections and celebrate others in her community Reflecting on what initially drew her to the field, she said, “games are a huge community that has taught me so much.” While many others in the game industry’s professional sphere hope to one day develop their own games, Tran sees the value in being a supportive figure and loves “being a cheerleader for others ” As a Community Director, she focuses on bolstering interactions, spreading the word about Innersloth’s workings, and ensuring that community members feel heard. “I love to watch people think of new things and share their ideas, then let other people become a part of that,” she said A big part of her job is balancing feedback from multiple points of view –making others feel heard while still keeping the community's best interests at heart.
ChaoticShenanigans
Part of Tran’s job description at Innersloth is that she “makes chaotic shenanigans happen.” When questioned about what “chaotic shenanigans'' entail, she responded with the enthusiasm and joy that is integral to her approach As Community Director, a lot of her role depends on interfacing with the people who actively play Among Us, and she recounts that “ one of the exciting things about our base is the ability to inject some chaos and fun; part of the appeal of games is being able to create meaningful moments that stick in people's minds to bond over " A big part of the shenanigans take place online interacting with fans of the game, and creating investment in the game in new and exciting ways.