REINZ Real Estate Magazine - Winter 2021

Page 52

INTEREST

5 giving strategies that work

Julia Dyer, Founder, Real Estate for Good Initiative

How do you choose to give back? Is it working for you? Does it have an impact on your bottom line? Giving back does not always have to be about giving away what you earn, it is also about being generous with your time and sharing information. The ‘connection’ economy relies on generosity, a way to create trust, which is a key factor in growing a sustainable business. So, what exactly is generosity? You can interpret the word generosity in many ways, but in short, generosity is seen and felt when someone acts with the right intent. When you give in this way, with no hidden agenda, you naturally create connections and build relationships, which will lead to the growth of your business. You may have noticed that social change marketing is now becoming the norm. Influential leaders from both small and large corporations are instigating inspiring initiatives or choosing to contribute to a wider cause, because they know it is not about profit loss; it is about profit gain. Over the past decade, I have been incredibly impressed by the enormous amount of give back within the real estate industry on a local and global level. It is not unusual for an agent to be seen volunteering, sponsoring and donating as they go about their business. Many brands are now sharing their social change stories online. For example, one agency website reads: “We believe it is our responsibility to work together to make a difference in our community. We are committed to supporting the causes that affect the communities around us. Each office contributes to their community via charity, event, and club sponsorships.” And then

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The Real Estate Institute of New Zealand

it goes on to state all of the causes they support. If you are already contributing, thank you for doing your bit and positively influencing your colleagues and peers. If you would like to do more, here are 5 giving strategies you can implement today.

1. Recommend others How often do you give referrals? The next time you receive or witness a great act of service in your role, take the time to offer a review without being asked. This gesture should only take a few minutes of your time and will uplift the business owner and help them remember you in the future. This may be where your next referral comes from.

2. Help to promote local events The best way to be seen as a local is to know what is going on and help promote events. You do not have to be directly involved, as long as the event aligns with your values. The local farmers market is always good to share as well as council initiatives and grants. People will notice, and this activity will enhance your online presence.

3. Gift a Thankyou Handwash The next time you appraise a home, why not gift a Thankyou Co. Handwash. 100% of the profit will go to helping improve sanitisation in third world countries. Your gift will be well received and remain in the home for a few months and will remind potential clients of you. This kind gesture will help share your core values and build trust. You will begin to convert more often.


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Articles inside

Pressure from multi-offer situations

4min
pages 61-62

Moving at pace? Make sure you've got a signed Agency Agreement

4min
pages 58-59

You can send staff to training, but you can't make them learn

3min
pages 54-55

5 giving strategies that work

3min
pages 52-53

6 things to think (and be clear about) before buying a real estate business

6min
pages 46-48

Moving in the right direction: Bio-fuels at Z Energy

3min
pages 44-45

eLearning Revolution - The lessons we've learned

2min
page 41

Real Estate Qualification Update

1min
page 40

A snapshot into the world of REINZ data & insights services

3min
page 39

5 ways using Local Suburb Guides can help you become an attraction agent

3min
pages 36-37

REINZ Residential Property Management Training Offerings: The beginner's guide to Property Management

2min
page 34

Managing owners' expectations who are returning to their rental property

3min
pages 32-33

Holiday homes - How the RTA Act 1986 could affect the good old kiwi bach/crib owner

2min
page 31

Digital infrastructure investments boost regional living

5min
pages 22-23

Tengah leads the charge towards the future

4min
pages 18-20

Is kitset housing a silver bullet?

3min
pages 16-17

REINZ announces Jen Baird as new Chief Executive

1min
page 12

Where will the market go now?

3min
page 6

David Weaver talks: Inland Revenue targeting real estate agents

3min
pages 56-62

Money laundering in real estate - Signs and prevention tools

4min
pages 66-68

The bright-line period is extended to 10 years - What does it mean?

6min
pages 63-65

The Emissions Trading Scheme impacts land transactions

4min
pages 26-27

Choosing the right builder for a renovation project

3min
pages 50-55

Ruakura Superhub paves the way in Hamilton renaissance

4min
pages 28-30

Range of measures impacting home ownership receives mixed reception

4min
pages 14-17
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