Str eng

STRATEGIC DEVELOPMENT PLAN FOR VERKHOVYNA DISTRICT AND RUSCOVA VALLEY

THE GOAL OF THE STRATEGIC DEVELOPMENT PLAN

Verkhovyna

is to lay down foundation for economic progress, as well as competitive growth of local economy, raising welfare and human potential development of target territories

The strategic development plan - is the underlying program document that reflects the progressive vision on the sustainable development of the communities located within the target territories (Verkhovyna District and Ruscova Valley), priority goals and tasks for the local development in 10 years perspective

Repedea

Ruscova

PURPOSE OF THE STRATEGIC DEVELOPMENT PLAN

Poenile-desub-Munte

THE STRATEGIC PLANNING PROCESS The project development partners within the strategic development process established joint transfrontier strategic planning committee by inviting 30 community leaders - representatives of local authorities, businesses and community counterparts. The activity on strategy elaboration included joint strategic planning committee meetings, work of sub-committees, expert work, business attitude survey, public presentations and discussions

THE ELEMENTS OF THE STRATEGIC DEVELOPMENT PLAN

Implementation Committee

Action Plan elaboration Priorities’ setting

SWOT analysis

External factors Internal factors

are the strategic and operational objectives and specific tasks defined within the framework of the critical issues for sustainable development Community profiles Business Attitude Survey Local intellectual potential

Basic Analysis

Critical Issues

Action Plan

Strategic Vision

Implementation Plan and Monitoring

The strategic development plan was elaborated in August 2012 - June 2014 within the project ‘Local Development and Preconditions for Border Pass Opening and Motorway Construction across the Ukrainian-Romanian State Border in Shybene, Verkhovyna District, Ivano-Frankivsk region of Ukraine and Poienile-de-Sub- Munte, Maramures county of Romania’, implemented by the Agency for Private Initiative Development in partnership with IvanoFrankivsk Regional State Administration, Verkhovyna District Council and Tourist Association of IvanoFrankivsk Region (Ukraine) and Poienile-de-Sub-Munte Local Council and Ivan Krevan Local Development Association (Romania).

STRATEGIC VISION Verkhovyna

Repedea

Ruscova

Poenile-desub-Munte

The Verkhovyna District and the Ruscova Valley – is highly developed sport, tourism and recreation centres of the Eastern Europe with unique nature and culture: mountain landscapes, biodiversity, traditional agricultural and artisan practices, Hutsul culture that generate income and create a sense of pride and dignity for local residents The Verkhovyna District and the Ruscova Valley are the regions with the unique past and joint way to the future

STRATEGIC DEVELOPMENT DIRECTIONS COMMON USE INFRASTRUCTURE

PRIORITY GROWTH SECTORS

CHILDREN AND YOUTH IN THE TRADITIONAL CULTURAL ENVIRONMENT

Both transfrontier territories are geographically isolated, located far from transport corridors, international and national highways, as well as railways. Therefore it is of strategic importance to the territories development to improve their transport accessibility that should be combined with the development of information technologies that in this case will compensate geographic isolation and lagging behind local infrastructure.

Priority sectors for local economic development are tourism, artisan and local traditional activities, agriculture, pharmacy and balneology, based on natural ingredients.

The Strategic Development Plan envisions shaping of opportunities for quality pre-school, general secondary, extra-curricular, vocational and higher education, which will sustain further fulfilment of youth in the targeted territories. Defined objectives within this strategic direction focus on delivering appropriate personnel and logistical support for education. Another component is to promote young families and personal fulfilment of young people by establishing social networks.

Local infrastructure development should encompass nature conservation, taking into account the crucial importance of preserving the ecological balance for sustainable development of the targeted territories.

Tourism is one of the distinguished economic sectors of the target territories on which the local overall economy and welfare depend.

Significant potential for tourism development on the target territories is stipulated by natural resources, numerous opportunities for exciting and learning holiday vacations with relatively insignificant impact of human activities on the environment. Under these conditions, tourism can become a sector that supports the development of other economic sectors. Activities of Strategic Development Plan are aimed at consolidating existing and creating new reasons (attractions) for tourists to come, stay (accommodation) and thus spend in the targeted territories.

B

The traditional handicrafts and agriculture are other important economic sectors which favourably position the target areas on domestic and foreign markets. The development of these sectors is associated with technology preservation, training of artisans and markets’ expansion.

The potential for pharmaceutical and balneological sectors taking into account the resource base is significant.

Considering the density of the targeted territories and limited sectoral focus of the local economy, Strategic Development Plan anticipates the development and implementation of a single brand for transfrontier area to promote various products and services produced and provided by local businesses.

C

The upbringing linked to local traditions is a critical factor for children and youth fulfilment. The Strategic Development Plan anticipates the establishment of necessary preconditions for healthy and quality lifestyle as an integral component of the fulfilled life of children and young people.

Strategic Directions Common Use Infrastructure

Operational Goals A.1. To improve the transport accessibility of the target territories

Objectives А.1.1. To develop preconditions for the opening of cross border pass on the Ukrainian-Romanian state border, to sustain road infrastructure construction for its administration and operations А.1.2. To facilitate the construction of the modern sports and tourism infrastructure А.1.3. To establish conditions for spa network development based on natural resources in order to promote the targeted territories as recreational centre in the Carpathians А.1.4. To elaborate territory development plan (master plan) and to develop local community infrastructure

Priority Growth Sectors

А.2. To promote information technology development and regional presence in the electronic media

А.2.1. To expand information technology coverage of the residents

А.3. To ensure rational use and replenishment of natural resources along with adequate conditions for healthy lifestyle

А.3.1. To set up conditions for natural resources conservation

В.1. To market and promote products and services of the targeted territories under a single (unified) brand

В.1.1. To develop single brand to strengthen market position and to promote products and services of the targeted territories

В.2. To create favourable conditions for tourism development

В.2.1. To expand nature based (sustainable) tourism niche on the ground of Verkhovyna National Nature Park (Ukraine) and Maramures Mountain Nature Park (Romania)

А.2.2. To develop e-governance services

А.3.2. To provide adequate conditions for healthy lifestyle

В.1.2. To plan and launch the process of market communication and events to stimulate sales of the local products and services

В.2.2. To define and strengthen key existing local tourist attractions, products and services, as well as stimulate the creation of new ones В.2.3. To develop user-friendly tourist information and signage system В.2.4. To elaborate and implement management strategy of the key events (activities) В.2.5. To organize a series of promotional and marketing events

Children and Youth in the Cultural Environment

В.3. To preserve local crafting traditions and further develop artisan potential

В.3.1. To assist in preservation of artisan activities

В.4. To facilitate the establishment of the pharmaceutical and balneological sectors based on the natural ingredients

В.4.1. To create prerequisites for the development of the pharmaceutical and balneological sectors, as well as scientific research of local nature potential

В.5. To create favourable conditions for traditional agriculture development and processing of forest products

В.5.1. To stimulate preservation and development of traditional agricultural practices

С.1. To create the conditions obtaining the proper education and training of children and young people

С.1.1. To create favourable conditions for child development and upbringing

С.2. To promote youth employment within the target territories

С.2.1. To establish professional training and information system

С.3. To provide opportunities for active and healthy leisure time

С.3.1. To construct and maintain quality leisure infrastructure for children and youth

В.3.2. Expand markets for crafts and other traditional products

В.4.2. To market targeted territories as areas where natural and organic pharmaceutical products are manufactured В.5.2. To market targeted territories, both on international and national levels, as areas where organic produce is grown

С.1.2. To facilitate conditions to obtain quality youth education that meets the needs of the targeted territories С.1.3. To accommodate the formation process of young families С.2.2. To support youth entrepreneurship and accommodate fulfilment of young professionals С.3.2. To promote healthy lifestyle for children and youth

This publication has been prepared within the project ‘Local development and preconditions for border pass opening and motorway construction across the UkrainianRomanian state border in Shybene, Verkhovyna district, Ivano-Frankivsk Oblast of Ukraine and Poienile-de-Sub-Munte, Maramures County of Romania’ implemented under the Hungary-Slovakia-Romania-Ukraine ENPI Cross-Border Cooperation Programme 2007-2013 (www.huskroua-cbc.net) and co-financed by the European Union through the European Neighbourhood and Partnership Instrument. Overall project objective was to strengthen the economic capacities and investment attractiveness of border communities in Ivano-Frankivsk Region in Ukraine and Maramureş County in Romania through the promotion of sustainable development, investment opportunities, and infrastructural changes to improve the transport accessibility of the regions.

Verkhovyna

Dyakovo- Halmeu Solotvyno-Sighetu-Marmatiei

Repedea

Ruscova

Porubne Siret

Poenile-desub-Munte

Ruska-Ulma Kyiv

Ruscova Valley area - 448,1 km2 population - 20362 persons

UKRAINE ROMANIA

The Strategic Development Plan was approved by Verkhovyna District Council on 19.06.2014 and by Agreement on transfrontier cooperation between Verkhovyna District Council and Ruscova Valley communities signed on 23.06.2014.

The Strategic Development Plan implementation will be managed by the Committee established by local authorities of the targeted territories as a joint transfrontier advisory body. The Committee will be composed of two sub-committees of Verkhovyna District and Ruscova Valley each consisting of representatives of local state authorities, civic society and businesses.

This leaflet has been produced with the assistance of the European Union.

The contents of the leaflet is the sole responsibility of NGO ‘Agency for Private Initiative Development’ and can in no way be taken to reflect the views of the European Union.

The major task of the Committee is to join efforts and resources of local state authorities, civic society and businesses in implementation of the Strategic Development Plan, its monitoring, evaluation of the obtained results regarding achieving the defined vision, strategic directions and operational goals, including the execution quality and time-frame, elaboration of recommendations for the local authorities, performance actors of the Plan goals and objectives, media coverage of the Strategic Development Plan implementation.

Verkhovyna District Council 20 Ivana Franka St Verkovyna Ivano-Frankivsk region 78700 Ukraine +38 (03432) 2 17 65 +38 (03432) 2 23 24 vr.rayrada@ukr.net www.verhovyna-rada.at.ua

Distributed free of charge 1000 copies

Verkhovyna District State Administration 20 Ivana Franka St Verkovyna Ivano-Frankivsk region 78700 Ukraine +38 (03432) 2 12 42 +38 (03432) 2 11 35 verhovina_rda@ukr.net ww2.gov.if.ua/verhovynska

Verkhovyna District area - 1254 km2 population - 30200 persons

The Committee will prepare and submit annual analytical report on the implementation progress of the Strategic Development Plan to the local authorities, as well as conduct its public presentation and public hearings.

The Committee will monitor the relevance of the Strategic Development Plan. If the need for update, modification or clarification of the Plan’s goals and objectives is identified, the Committee will submit corresponding changes.

Poienile-de-Sub-Munte Village Council 382 Princhipaly St Poienile-de-Sub-Munte Maramures county 437220 Romania 0262-367075, 367017, 367301 0262-367075, 367017, www.poieniledesubmunte. cabanova.ro

Repedea Village Council 98 Princhipaly St Repedea Maramures county 437240 Romania 0262-366011, 366065, 366121, 366383 0262-366065, 366121 www.primariarepedea.ro

Ruscova Village Council 903 Princhipaly St Ruscova Maramures county 437260 Romania 0262-365251, 365040 0262-365040 www.ruscova.ro www.turismhutsul.ro