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DRESSING THE STAGE When Artefacto furnishes properties, they not only dazzle. They sell. by Drew Limsky
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WINTER 2022
Artefacto’s staging makes the most of the water views in an Arte Surfside penthouse.
COURTESY ARTEFACTO
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MPTY ROOMS might be stories waiting to happen, as the saying goes, but home buyers often find it hard to see themselves in the story. To spark their imagination, high-end home-furnishing master Artefacto has elevated the concept of luxury home staging. The Florida-based company, spanning three generations of the Bacchi family, is setting a new gold standard for staging—one that nearly guarantees a home sale. “What we do is very different from what people think of as staging,” explains CEO Paulo Bacchi, whose team has worked with 130 homes in the past year. “Staging is when the owner or developer rents furniture to make the property look presentable. What Artefacto does is design properly, hiring an interior designer to partner with us— and 98 percent of the homes are then sold furnished. We don’t stage just for show. We furnish for the end user to buy and use immediately.”
