RSCM Rumah Sakit Cipto Mangunkusumo
BRANDBOOK
TABLE OF CONTENT About RSCM
1
Color scheme
11
Design philosophy
2
Safe Area
12
Typography
3
Sub logo
13
Proper usage
7
Stationary
15
Improper usage
9
Applications
17
ABOUT RSCM RSCM (Rumah Sakit Cipto Mangunkusumo is a goverment hospital that located at the central Jakarta, Indonesia. Beside being a goverment hospital, RSCM was become an educational hospital. The name of the hospital was taken from Dr. Cipto Mangunkusumo a hero from the struggle of the colonial of Indonesia. Thousand of doctors and medical personnel together serve thousand of patients from all Indonesia that come to be treated there. RSCM is the central government’s national referral hospital is a place of education and general practitioners, specialist doctors I and subspecialty, nurses and other health professionals. In 2010 the Minister of Health inaugurated the RSCM Kencana Building Services International Class.
1
DESIGN PHILOSOPHY The aim of making the redesign of RSCM are to give an image of a hospital that look modern and clean. That is why the color of the logo that was used are in 2 types of blue color, this logo only have two specific colors which are blue and light blue. The shape of the logo itself is a plus shape which are commonly known as a medical symbol, but in this logo there also two hidden heart symbols which is in align. This logo is only using a solid shape such as straight line and half circle in order to show that this is a modern hospital and classy.
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TYPOGRAPHY Gotham Bold
The font which been use in designing this logo are from the Gotham family. The particular font that used for the logo is Gotham bold. I decided to use Gotham as the typo for my logo is because I seek a sans font that look modern and timeless, so Gotham bold is a well match for the design of this logo. A simple sans font that are very symmetrical and neat.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890/!@#$%&?
4
TYPOGRAPHY Gotham Medium
This font which is medium Gotham will be a matching pair with the logotype because this is a lighter type of Gotham, so this font will be use in a smaller area that will be shown with the bold Gotham. The specific areas that this font will be assign to are body text and sub logo. So whenever using the bold Gotham, the usage of this font is also necessary.
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890/!@#$%&?
6
Proper usage
DO’S This logo was basically using only two colors. There are some ordinances to use this logo, but this logo is also flexible because there are some various ways to use this logo differently such as The revesal of the logo color can be done as long as the specific two colors are still used. This logo can be applied into two background colors which are black and white. So whenever using the 7
black or white background the use of the two blue colors is needed, unless when using one of the logo color as the background we need to use the other blue color as the logo color.
8
Improper usage
DONT’S There are some provision of using this logo, evethough this logo is simple and flexible there are things that cannot be serve when showing this logo. You cannot using the background color as the logo without using any of the main color, also using only one of the main color without using the other main color as the background. The usage of the outline can be acceptable 9
as long as the logo still have two main colors, so we can’t only using outline with only one main color. Also make sure to not change the shape of the logo when resizing this logo.
10
PANTONE 7684 C CMYK : 89, 62, 0, 0 RGB : 34, 102, 177
color scheme For the color scheme, this logo is basically using only 2 colors of blue. This logo can be applied at either white or a specific black color, the CMYK for this specific color are 0, 0, 0, 95 .
PANTONE 7702 C CMYK : 73, 18, 17, 0 RGB : 46, 163, 194
The CMYK for the blue color are 89, 62, 0, 0 and for the light blue are 73, 18, 17, 0. The RGB for the blue color are 34, 102, 177 and for the light blue are 46, 163, 194. The pantone code for each colors are 7684 C and 7702 C. 11
1x
2x
2x
1x
safe area
4 cm
The minimum size of this logo is 2 cm untill 4 cm, so the use of this logo below 2 cm won’t be done and appear clearly. For the safe area as we can see from the stroke guide of the logo the usage of the
3 cm
logo type will be placed under the 1x box, which is at least 2 mm. This logo is a symmetrical logo so make sure each side of the logo will not exceed 1x box and if you want to apply a background it need at least 2x space for each side.
2 cm 12
SUB LOGO The sub logos are made very identical with the main logo and each of the logo use a symbol that have a connection to each of the department. the dental clinic have the logo of tooth, the neurological clinic have some stroke that form the shape of nerve, the emergency clinic have an image of heart beat that weakened to show that it’s an emergency, the paediatrics clinic shows an image of a playful child, the obstetric clinic have an illustration of parent holding her child, geriatric clinic shows a man with his rod, 13
the internal disease clinic was present by a body with the internal highlighted, the laboratory clinic use the image of a laboratory item, the urology surgical clinic using an illustration of the kidney, the psychiatry clinic is shows the image of human brain, The ENT clinic use an illustration of human respiratory, the nutrition clinic use the nutrion symbol, the acupunture clinic use a needle illustration, the surgical clinic use an image of a surgical knife and skin clinic use an illustration of skins internal. 14
15
Stationary This is the stationary using the design of this specific logo. For the business card, there are two different type as we can see, there are one that using the logo as a pattern for the back of the logo and one that not using a pattern just to make variations, also using a specific black color for the background to keep the concept and for the letter head I use a clean design using white background 16
Applications the applications for this logo are basically things that refer to the hospital needs. The applications include hospitals equipment, hosptials product and stationary. There are several equipments such as IV kit, wheelchair, ambulance, doctoral jacket, hospital bed and four kinds of product such as shampoo, medicine bottle, ion drink can and lotion, then business card and letter head for stationary. 17
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