nadhirasari Brand Book
Content 1
Philosophy
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About
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Typography
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Proper Usage
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Improper Usage
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Color
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Safe Area & Minimum size
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Stationary
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Application
Philosophy The logo design was made based on the taste of Nadhirasari which are simple, durable, and flexible. Means that the logo that was made could be include to any product or application and still look sufficient. She prefer a design that look clean and nice rather than an over design work. A simple look is crucial for her, that’s why she prefer a design that has negative space and using grid to make that design as neat as possible. I use her name initials from also reverse the initial into NY. Since she have an interest in New York, So I think the reversal of her initials could work for her and fits to her interest. Her appearance are applied to the logo which is the secant between her initials that look like a glasses and also connect the tip of N and Y to make it look like a face.
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About Nadhirasari has several interest in some areas such as art, movie, music and culture. Her hobby is watching movie and TV series such as Mad Men, Game of Thrones breakfast at tiffany’s etc. For the music she like to listen to jazz such as Frank Sinatra. She have an interest over New York. From this city she was appreciate to the culture of this city and also impressed by the architectural side of this city. From her view in art she like a simple and minimalist architectural objects. Her favorite artist is Andy Warhol and she was influenced by the art from 1920’s and 1960’s, because she have interest over art deco. She also favour some style from 1960’s such as vintage and pop art, that may impact the way of her designing.
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Approved Typography Museo I try to use a font that is simple and neat for her logo, so museo 500 seems to fit to her logo and interest. My aim is
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to get sans fonts. The excess of this font is even it’s a sans font it still have a little bit point like sherif fonts.
Aa Bb Cc Dd Ee Ff Gg Hh I i Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!/@#$ 4
Approved Typography Museo sans This font is the pure sans font from the museo font family. Which doesn’t have a sherif point such as museo 500 font.
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which could be a fine pair for Museo 500. This font are used when needing to applied in small area.
Aa Bb Cc Dd E e Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww X x Yy Zz 1234567890!/@#$ 6
Do’s When using this logo we can only use three particular color which are red, green, and cream. To ensure the consistency of this logo design. This logo can be assembled by red, green, and cream back grounds, there are
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ways to setting this logo with the background that will be decide to use. When using a cream background make sure to use the two color from the pantone, which are red and green. It must have these colors when put on cream
Proper Usage
background. it is possible to reverse the color as long as the use of the color was right. Applying this logo above the color from the pantone are also possible from the image on the right. As long as you using cream as the body
This logo can be assembled by red, green, and cream back grounds, but there are some rule to apply it. Using only one color to the logo are still acceptable. As long the color that been choose are cream color.
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Don’ts This logo cannot be presented by using only one color except using cream color that already have two other color from the set of the pantone as the background of the design. Make sure to keep using the two color eventhough
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when the color reversal was needed. try to reverse the color by the end of the tip and the logo body. You also can not use another color other than the set of pantone that already been given. This way this logo concistency
Improper Usage
could be maintained. Do not bend the logo that could change the logo balanced proportion. Make sure when changing the size of this logo to not change the shape and proportion as well. Look at the save area and
minimum size page to resize the logo. Also make sure to always use fill and not stroke, for example the image from the right of this page. Make sure to choose wisely the type of logo when putting this logo on a background.
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CMYK RGB HEX Pantone
3, 87, 75, 0 231, 73, 69 # E74945 7625 C
CMYK RGB HEX Pantone
80, 10, 45, 0 0, 167, 157 # 00A79D 3272 C
CMYK RGB HEX Pantone
0, 3, 8, 0 255, 244, 231 # FFF4E7 663 C
Color This design only using 3 color which are light red, light green, and cream. The reason for using such limited color
are to keep the concept as simple as possible. So whenever using this logo it has to use those three colors. 11
1x
2x
Safe Area & Minimum size For the safe area as it showed from the picture, when applying this logo you need to remember that you need to give space at least 4mm for each side and the space between top and down are at least 2mm which is half
1x
of the space from the side. You need to apply the rule whenever using this logo. For the minimum size, to apply this logo the minimum size that can be sufficient to use is 9 mm as it’s been showed at the image.
9 mm
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2x
12 mm
18 mm
Stationary These are a set of stationary based on the logo design. Which are business card, envelope, and letterhead. The
Yasmin Nadhirasari Graphic Designer
stationary was inspired by the design of the logo and her interest in designing a layout which are clean and simple.
P: 081476543271 E: nadhirasari@gmail.com W: nadhirasaridesign.com
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P: 081476543271 E: nadhirasari@gmail.com W: nadhirasaridesign.com
081476543271 nadhirasaridesign.com
081476543271/nadhirasaridesign.com
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Application This are the place where the logo could be applied in variety of applications. This are he things that she wear
in her daily activity such as sneakers, watch, hat, and headphone. This logo could fit in variety size of things.
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Application In this applications section, I try to apply the logo into a protector for things that will She use for daily work such as
laptop case, glasses case, tumbler, and i phone case. This are things she will probably use everyday.
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Application This are the applications based on her hobby and interest and try to apply the logo into it. First I try to apply the logo
and the design into an advertisement car ,then applied the design into a lazy chair that correspond to her hobby.
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nadhirasar i
nadhirasar i
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