Dale of Norway by Reklamegaver AS

the Original since

Made in Norway since 1879

Origins The year is 1872. On the rugged West Coast of Norway, in a deep valley carved throughout centuries by ice and water, the tiny farmers hamlet of Dale lies surrounded by fjords. Though it can be a nice place to spend a rare, lazy summer day, the winter is equally harsh. In most every direction the views are obstructed by high mountains. In winter, from midNovember to early February, the sun is obstructed by them too. In those sunless months the kids are allowed to smear butter onto the small windows, imitating the missing sun.

Rural Norway is on the brink of collapse due to lack of arable land

young and inexperienced police officers are no match for the local

for its rapidly increasing population. The industrial entrepreneur

troublemakers. In 1928 the police authorities plead the factory

and politician Peter Jebsen is passing through Dale scouting out

manager to appoint an assistant to the police. However, he’s got a

the perfect route for a new railway. Being an entrepreneur, the

better solution: In a decade troubled with soaring unemployment

mighty Bergsdal river isn’t just a majestic, picturesque waterfall

and people cueing up for any job available, a warning with the

to him. Instead it’s like he can hear the hum of turbines. This very

threat of losing their job is way more efficient than fines or jail time.

spot, with nothing more than green fields and an old shack, must be the ideal place for a factory, utilizing the river’s vast hydro power.

With a relentless focus on quality and innovation, the factory grows to become Scandinavia’s largest and most up-to-date textile

The new factory comes as a rescue for the poor, exhausted farmers

factory in its field. With the help of the highly popular Norwegian

and for the many young people working for just a bed and a meal.

team sweaters for the 1952 Winter Olympics and the 1956 Cross

For a lot of people this is the final call-off for any desperate plan to

Country World Championships, the factory is gaining international

emigrate to the US. On August 22. 1879 the turbines take their first

reputation. First steps are taken to become an international leading

turns, lifting the farmers at Dale out of their several hundred years

brand.

old traditions, into a modern world. An industrial adventure, and the largest textile community in Norway, is at its very beginning.

And the rest is, as they say, history. With a rare fighting spirit, the

From this day on, there has been continuous textile production at

factory has survived two world wars, an economic depression and

Dale.

several devastating fires. Persistence, endurance and stubbornness have ultimately made the small community with the large factory

Work is hard, tiering and hazardous in a factory packed with

able to create the brand known today as Dale of Norway.

rotating machine wheels and drive belts. The noise is deafening, the rotation of the machines causes the floors to sway. The river

The true heroes of our story are the workers, some employed for

runs wild and cold mere feet from the factory walls. Having had

40, 50 and even 60 years, some without a single day of sick leave.

only a few hours of sleep, the employees are often blue with cold

It has taken a lot of hard work, effort and commitment, but not

in the uninsulated buildings. The lighting is scarce and there are no

without a lot of pride and joy in return.

sanitary facilities in the factory. Mothers are in postpartum for a 3. 1. Factory worker by the punch clock, 1920. 2. The Dale factory and the river that powers it, the Bergsdal river, 1910. 3. Installing new machinery in the factory, 1935.

mere week, before returning to work at the factory. The infants are

The legend tells the story of an elderly employee impossible to

placed in a box next to their working mother.

retire. Despite he had his regular rounds in the factory twice a day, he was never to be seen when the letter of retirement was to be

The factory and the community are strongly connected and

handed over. Some say he’s still here, that he has become a ghost.

equally dependent on each other. The respect for the police

But technically, he is still an employee, a colleague of ours. We only

authorities, on the other hand, is a different story. The often

know him as the Spirit of Dale of Norway.

Official team sweaters Winter Olympics and World Championships

1958 Alpine World Ski Championships, Bad Gastein 1964 Winter Olympic Games, Innsbruck

Being the official supplier to the National Norwegian Ski Association, and later to the International Olympic Committee, we have designed official sweaters for every Winter Olympic and World Ski Championship event since the 1956 Cortina Winter Olympics. How about that? Norwegians are said to “be born with skis on their feet”. During

The Olympics are associated with young athletes striving for

long, snowy winters, skiing has not only been popular for sport

perfection, setting new Olympic records, World records, or at least

and fun, but historically as a mode of transportation as well. It’s

personal records. But even if one of the core values of Olympism

no surprise skiing is our national sport, and ski athletes our true

is “excellence”, it is not “excellence” like you would think. It is not

heroes. Since Dale of Norway is an integral part of Norwegian

about perfection. The Olympic excellence is about doing the best

history and culture, our cooperation with the National Norwegian

you can. The important thing is not winning but taking part and

Ski Association is a natural fit.

making progress. This is very much coherent with the Norwegian way of life and how we at Dale of Norway like to work and live.

Since 1956, we’ve been outfitting the national Norwegian ski team with official sweaters for all Winter Olympic Games and

We will not lie to you. Every day we are striving for knitting

World Championships. These official sweaters, often named after

perfection. But not on the cost of playfulness, originality, and

the location of the event, remain popular for years afterward -

respect for our traditions. The outcome is premium, high-quality

contributing to the Dale of Norway brand being well-known all

garments made from 100% wool. Stitch by stitch this is ensured

over the world.

by our skilled staff and our advanced knitting techniques. Like the Olympians, we know at heart it is most important to take part. And

Recently, we have re-launched some of our original Olympic designs.

like the Olympians our minds are still set for Olympic gold.

Tokyo

TOKYO

TOKYO WOMEN’S SWEATER 94241

A WHITE / RASPBERRY / NAVY

C NAVY / RASPBERRY / WHITE

XS - XL | 60% skinsoft extra-fine merino wool / 40% Tencel | 19.5 micron

TOKYO MEN’S SWEATER 94231

A WHITE / RASPBERRY / NAVY

C NAVY / RASPBERRY / WHITE

XS - XXL | 60% skinsoft extra-fine merino wool / 40% Tencel | 19.5 micron

The Tokyo sweater is made from a super-light, merino tencel blend, which regulates your temperature and cools you down in the heat of summer. The hole pattern on the sleeves and the back is a sporty and elegant detail with a mission: to cool you down in summer temperatures. The design element on the men’s sweater is inspired by a charm found in a Tokyo temple, said to bring luck and love. The Tokyo sweater color A is the official Norwegian team sweater for the 2020 Tokyo Summer Olympics. The crimson red disc of the Japanese flag is discretely knitted in the back of the neck.

1-ply / 14 gauge / Raglan-sleeve / Machine wash using wool-cycle / Designed and knitted in Norway.

OL Spirit

OL SPIRIT

OL SPIRIT WOMEN’S SWEATER 94761

NEW

C* NAVY / OFF WHITE / RASPBERRY XS - XL | 100% skinsoft merino wool | 20,5 micron

OL SPIRIT MEN’S SWEATER 94771

C* NAVY / OFF WHITE / RASPBERRY S - XXL | 100% skinsoft merino wool | 20,5 micron

Norway’s official Olympic team sweater for the 2022 Winter Olympics in Beijing, China. The design is a fusion of Chinese and Norwegian traditions, with a nod to Olympic history. The star pattern on the chest originates from the classic Norwegian eight-petal rose. The form is sharpened and crystallized, inspired by Chinese paper folding (called zhezhi) and Asian cartoons. The OL Spirit sweater is made of 100% skin soft merino wool. It features a durable double-knit *construction which makes it ideal for an active lifestyle. Padded stripes along the sleeves and a padded Chinese inspired neck hints to alpine sweaters from the 70s. Padded letters spelling “Norway” are knitted discretely into the back, only revealed when the light casts shadows. A protective merino wool flap under the neck zipper ensures comfortable aeration, without exposing the skin to cold air. This sweater is a part of our extensive OL Spirit collection. (OL stands for Olympic Games in Norwegian: “Olympiske Leker”).

14 gauge / 1 ply / Raglan sleeve / Machine wash using wool-cycle / Designed and knitted in Norway.

NEW

OL SPIRIT

OL SPIRIT WOMEN’S JACKET 83821

NEW

C* NAVY / OFF WHITE / RASPBERRY XS - XL | 100% skinsoft merino wool | 20,5 micron

OL SPIRIT MEN’S JACKET 83831

C* NAVY / OFF WHITE / RASPBERRY S - XXL | 100% skinsoft merino wool | 20,5 micron

This is the 2021/22 team jacket for the Norwegian Alpine Ski Team. The jacket takes its design cues from our official Olympic sweater for the 2022 Beijing Winter Olympics. The star pattern originates from the classic Norwegian eight-petal rose. The form is sharpened and crystallized, inspired by Chinese paper folding (called zhezhi) and Asian cartoons. The OL Spirit jacket is made of 100% skin soft merino wool, in a durable double-knit construction – ideal for an active lifestyle. The jacket features padded flag colored stripes on the shoulders and elbow padding – hints to alpine sweaters from the 70s. Padded letters spelling “Norway” are knitted discretely into the back, only revealed when the light casts shadows. The women’s jacket features a two-way zipper in front This jacket is part of our extensive OL Spirit collection, which consists of basic, mid- and outer-layer garments, as well as accessories. (OL stands for Olympic Games in Norwegian: “Olympiske Leker”).

14 gauge / 1 ply / J-sleeve / Machine wash using wool-cycle / Designed and knitted in Norway.

NEW

OL SPIRIT NEW

NEW

OL SPIRIT BASIC WOMEN’S SWEATER 94801

OL SPIRIT WOMEN’S LEGGINGS 62011

C* NAVY / OFF WHITE

S - XL | 100% skinsoft superfine merino wool | 16.5 micron

OL SPIRIT BASIC MEN’S SWEATER 94811

OL SPIRIT MEN’S PANTS 62051

C* NAVY / OFF WHITE

S - XXL | 100% skinsoft superfine merino wool | 16.5 micron

Our OL Spirit basic sweaters are made of 100% superfine and skin soft merino wool. Knitted tightly to avoid show-through, they can be used as «next to skin» sweaters or base layer for sport. These sweaters features the star pattern from our official 2022 Winter Olympics sweater. Broad, white stripes on the shoulders and upper arms enhances the sporty design. The outcome is a futuristic look with a Dale twist. Super comfy women’s leggings made of 100% superfine and skin soft merino wool. Knitted tightly to avoid show-through, these sporty leggings can be used as base layer for sport or just as soft never-leaving-the-couch-leggings. Contrasting stripes running the length of the legs provide a classic, sporty look. Super comfy men’s pants made of 100% superfine and skin soft merino wool. With two side pockets, drawstring in waist and contrasting stripes running the length of the legs, this is a classic and sporty looking pant. Whether you’re back in from battling the elements or just binge-watching your favorite series, these are your next go-to pants.

1 ply / 280 g/sm2 / Machine wash using wool-cycle / Designed in Norway.

NEW

OL SPIRIT

OL SPIRIT UNISEX LOW SOCK 50121

A* OFF WHITE / NAVY / RASPBERRY

NEW

B* RASPBERRY / OFF WHITE / NAVY

C* NAVY / RASPBERRY / OFF WHITE

S-M / L-XL | Unisex | 30% merino wool / 50% acrylic / 20% nylon

OL SPIRIT UNISEX HIGH SOCK 50131

A* OFF WHITE / NAVY / RASPBERRY

OL HISTORY UNISEX LOW SOCK 50141

C* NAVY / RASPBERRY / OFF WHITE

C* NAVY / OFF WHITE / RASPBERRY

S-M / L-XL | Unisex | 30% merino wool / 50% acrylic / 20% nylon

NEW

OL HISTORY UNISEX HIGH SOCK 50151

RASPBERRY / OFF WHITE / NAVY

NAVY / OFF WHITE / RASPBERRY

S-M / L-XL | Unisex | 30% merino wool / 50% acrylic / 20% nylon

Soft and comfortable socks made in an 80% merino wool and 20% nylon blend. While the high

content of wool grants moisture absorption and warmth, the nylon adds good shape retention and

durability properties.

These socks are part of our unique OL Spirit collection designed to match our official Olympic

These socks are part of our playful OL History collection. The collection consists of socks, basic

sweater for the 2022 Beijing Winter Olympics. The collection consists of basic sweaters, leggings,

sweaters, leggings, pants and a mid-layer sweater.

pants, mid layer jackets, outer jackets and- vests, socks, hats, headbands and a buff. Machine wash using wool-cycle / Designed in Norway. Machine wash using wool-cycle / Designed in Norway.

NEW

OL SPIRIT

OL SPIRIT UNISEX HAT 48891

OL SPIRIT UNISEX HEADBAND 26771

C* NAVY / OFF WHITE / RASPBERRY

C NAVY / OFF WHITE / RASPBERRY

Unisex | One size | 100% skinsoft merino wool | 20.5 micron

NORWAY UNISEX HAT 48901

NORWAY UNISEX HEADBAND 26781

C* NAVY / OFF WHITE / RASPBERRY

C NAVY / OFF WHITE / RASPBERRY

Unisex | One size | 100% skinsoft merino wool | 20.5 micron

OL SPIRIT UNISEX NECK 11831

C* NAVY / OFF WHITE / RASPBERRY Unisex | One size | 60% skinsoft extra-fine merino wool / 40% Tencel | 19,5 micron

NEW

Geilo

GEILO

GEILO WOMEN’S SWEATER 82311

A OFF WHITE / BLACK

C NAVY / OFF WHITE / RASPBERRY

New colour

R* ULTRAMARINE / OFF WHITE

N* DARK GREEN / OFF WHITE

F BLACK / OFF WHITE

XS - XL | 100% skinsoft merino wool | 20.5 micron

GEILO MEN’S SWEATER - NEW NECKLINE 95041 New colour

H* ULTRAMARINE / OFF WHITE

N DARK GREEN / OFF WHITE

F BLACK / OFF WHITE

E DARK CHARCOAL / SMOKE

S - XXL | 100% skinsoft merino wool | 20.5 micron

Named after Geilo, one of the best-known ski areas in Norway, this sporty and attractive sweater is made of 100% premium skin soft merino wool. The durable double-knit construction makes it ideal for an active lifestyle. A repetitive pattern with the Norwegian eight-petal rose along the sleeves, and a large eight-petal rose knitted into the back gives this sweater a truly sporty look. Some colorways feature contrasting sleeves.

1−ply / 14 gauge / Rib knit for added stretch / Machine wash using wool-cycle / Designed and knitted in Norway.

GEILO

GEILO WOMEN’S JACKET 83461 New colour

New colour

H* ULTRAMARINE / OFF WHITE / NAVY

N* DARK GREEN / OFF WHITE / BLACK

C NAVY / OFF WHITE / BLUE SHADOW

F BLACK / OFF WHITE / RASPBERRY

XS - XL | 100% skinsoft merino wool | 20.5 micron

GEILO MEN’S JACKET 83531 New colour

H* ULTRAMARINE / OFF WHITE / NAVY

N DARK GREEN / OFF WHITE / BLACK

F BLACK / OFF WHITE / RASPBERRY

E DARK CHARCOAL / OFF WHITE / SMOKE

S - XXL | 100% skinsoft merino wool | 20.5 micron

A sporty jacket made with 100% skin soft merino wool in a stretchy rib knit quality. Wear it as a mid-layer for sport or as a weekend jacket. Either way it will keep you warm and comfy for years to come. Geilo jacket (color F) was the official sweater for the Norwegian Alpine ski team during the 2019 – 2020 season.

1−ply / 14 gauge / Rib knit for added stretch / Machine wash using wool-cycle / Designed and knitted in Norway.

GEILO

GEILOLIA UNISEX HAT 48261

New colour

R* ULTRAMARINE / NAVY / OFF WHITE

N DARK GREEN / OFF WHITE / BLACK

E DARK CHARCOAL / SMOKE / OFF WHITE

F BLACK / RASPBERRY / OFF WHITE

Unisex | One size | 100% skinsoft merino wool | 20.5 micron

Designed to match our growing Geilo-family. Featuring traditional patterns and sporty colorways. Rib knit for added stretch. Named after Geilolia, a ski resort connected to Geilo, one of the bestknown ski areas in Norway. Matching Geilo sweater, jacket and dress.

Rib knit for added stretch / Machine wash using wool-cycle. Designed and knitted in Norway.

Moritz

MORITZ

MORITZ BASIC WOMEN’S SWEATER 92681

C NAVY / WHITE / RASPBERRY

New colour

B* RASPBERRY / NAVY / OFF WHITE

D* ULTRAMARINE / OFF WHITE

N* DARK GREEN / DARK CHARCOAL / OFF WHITE

K* DARK CHARCOAL / OFF WHITE

S - XL | 100% skinsoft superfine merino wool | 16.5 micron

MORITZ BASIC MEN’S SWEATER 92691 New colour

New colour

B* RASPBERRY / NAVY / OFF WHITE

D* ULTRAMARINE / OFF WHITE

N* DARK GREEN / DARK CHARCOAL / OFF WHITE

New colour

C NAVY / WHITE / RASPBERRY

K* DARK CHARCOAL / OFF WHITE

S - XXL | 100% skinsoft superfine merino wool | 16.5 micron

A sporty and lightweight sweater in superfine merino wool for ultimate comfort, knitted tightly to avoid show-through. Perfect for skiing, hiking and everyday use, as a base layer or a «next to skin» sweater. The classic pattern is inspired by the Moritz World Championship sweater.

1 ply / 280 g/sm2 / J-sleeve / Machine wash using wool-cycle / Designed in Norway.

MORITZ

MORITZ WOMEN’S SWEATER 91461

P NAVY / BRONZE / BEIGE / OFF WHITE

New colour

R* NAVY / WHITE / ULTRAMARINE

N* DARK GREEN / LIGHT GREY / WHITE

K BLACK / WHITE / DARK CHARCOAL

S - XL | 100% skinsoft merino wool | 20.5 micron

MORITZ MEN’S SWEATER 91391 New colour

H* ULTRAMARINE / OFF WHITE / NAVY

N DARK GREEN / SMOKE / DARK CHARCOAL

E DARK CHARCOAL / BLACK / OFF WHITE

K BLACK / OFF WHITE / DARK CHARCOAL

S - XXXL | 100% skinsoft merino wool | 20.5 micron

A bestselling classic, based on the original 2003 St. Moritz World Ski Championship sweater. Made with our innovative Comfort knit technology, giving it a comfortable fit with a bit of stretch, in a double layer skin soft merino wool.

2-ply / 10 gauge / J-sleeve / Machine wash using wool-cycle / Designed and knitted in Norway.

Cortina

CORTINA

CORTINA BASIC WOMEN’S SWEATER 93521

B RASPBERRY / OFF WHITE

C NAVY / OFF WHITE

New colour

H* ULTRAMARINE / OFF WHITE

N* DARK GREEN / OFF WHITE

T* DARK CHARCOAL / OFF WHITE

XS - XL | 100% skinsoft superfine merino | 16.5 micron

CORTINA BASIC MEN’S SWEATER 93531 New colour

New colour

H* ULTRAMARINE / OFF WHITE

N* DARK GREEN / OFF WHITE

New colour

C NAVY / OFF WHITE

T* DARK CHARCOAL / OFF WHITE

S - XXL | 100% skinsoft superfine merino wool | 16.5 micron

Made with 100% superfine and skin soft merino wool, knitted tightly to avoid show-through, this sporty sweater can be used as a «next to skin» sweater or base layer for sport. The Cortina pattern is based on the first official Olympic sweater, designed for the 1956 Winter Olympics in Cortina d’Ampezzo.

1 ply / 280 g/sm2 / J-sleeve / Machine wash using wool-cycle / Designed in Norway.

CORTINA

CORTINA HERON WOMEN’S SWEATER 94941

B* RASPBERRY / OFF WHITE

C* NAVY / OFF WHITE

CORTINA HERON WOMEN’S JACKET 83901

B* RASPBERRY / OFF WHITE

C* NAVY / OFF WHITE

XS - XL | 100% fine Norwegian wool | 30,5 micron

CORTINA HERON MEN’S SWEATER 94951

CORTINA HERON MEN’S JACKET 83911

E* SMOKE / OFF WHITE

C* NAVY / OFF WHITE

S - XXL | 100% fine Norwegian wool | 30,5 micron

E* SMOKE / OFF WHITE

C* NAVY / OFF WHITE

S - XXL | 100% fine Norwegian wool | 30,5 micron

A new take on a timeless classic. The pattern design is lifted directly from our original 1956 Cortina sweater – our first ever Olympic sweater made for the 1956 Winter Olympics in Cortina d’Ampezzo. The Cortina pattern captures the very essence of Norwegian tradition and has become one of Norway’s most beloved patterns. All knitted together into a new sweater with a young fit and vibe. Like the original Cortina sweater, this sweater is made of 100% Norwegian wool, but in a freshly developed wool quality called Heron. This yarn offers incredibly lightness and a unique, crisp look. By selecting the finest wool from the sheep’s very first shearing, the fibers are short, giving us a finer and softer yarn with. The outcome is thin, light and soft garments, while maintaining the brilliance, crimp and longevity for which Norwegian wool is world renowned. For extra comfort, the neck is lined with soft merino wool.

7 gauge / 2 ply / J-sleeve / Neckline in skin soft merino / Machine wash using wool-cycle / Designed and knitted in Norway.

NEW

CORTINA

CORTINA 1956 UNISEX HAT 42261

CORTINA MERINO UNISEX HAT 48211

E SMOKE / OFF WHITE

B RASPBERRY / OFF WHITE

D BLUE SHADOW / OFF WHITE

C NAVY / OFF WHITE

F BLACK / OFF WHITE

E LIGHT CHARCOAL / OFF WHITE

B RASPBERRY / OFF WHITE

H BLUE SHADOW / OFF WHITE

C NAVY / OFF WHITE

F BLACK / OFF WHITE

Unisex | One size | 100% skinsoft merino wool | 20.5 micron

Unisex | One size | 100% long-lasting Norwegian wool | 33.5 micron | Fully lined with extra-ﬁne merino wool

CORTINA MERINO UNISEX HEADBAND 26021

CORTINA 1956 UNISEX HEADBAND 25014

B RASPBERRY / OFF WHITE

D BLUE SHADOW / OFF WHITE

C NAVY / OFF WHITE

F BLACK / OFF WHITE

E OFF WHITE / LIGHT CHARCOAL

B RASPBERRY / OFF WHITE

H BLUE SHADOW / OFF WHITE

C NAVY / OFF WHITE

F BLACK / OFF WHITE

Unisex | One size | 100% skinsoft merino wool | 20.5 micron

Unisex | One size | 100% long-lasting Norwegian wool | 33.5 micron | Fully lined with extra-ﬁne merino wool

Made from 100% skin soft merino wool, and knitted tightly for a superior long-lasting quality, the

Inspired by the original 1956 Cortina sweater, this classic style hat features a traditional Norwegian

Cortina hat and headband is capturing the essence of traditional Norwegian history. The Cortina

pattern designed for the 1956 Winter Olympics. Made with 100% Norwegian wool, lined with skin

pattern is based on the first official Olympic sweater, designed for the 1956 Winter Olympics in

soft, itch free merino wool.

Cortina d’Ampezzo. 4-ply / 5 gauge / Fully lined with extra-fine merino wool / Hand wash / Designed and knitted in 3-ply / 5 gauge / Fully lined with extra-fine merino wool / Machine wash using wool-cycle / Designed and knitted in Norway.

Norway.

CORTINA NEW

CORTINA UNISEX SOCK LOW 50101

A* OFF WHITE / NAVY / RASPBERRY

O* MUSTARD / OFF WHITE / DARK CHARCOAL

B* RASPBERRY / OFF WHITE / NAVY

H* ULTRAMARINE / OFF WHITE / NAVY

S-M / L-XL | Unisex | 30% merino wool / 50% acrylic / 20% nylon

NEW

CORTINA UNISEX SOCK HIGH 50111

A* OFF WHITE / NAVY / RASPBERRY

O* MUSTARD / OFF WHITE / DARK CHARCOAL

B* RASPBERRY / OFF WHITE / NAVY

H* ULTRAMARINE / OFF WHITE / NAVY

S-M / L-XL | Unisex | 30% merino wool / 50% acrylic / 20% nylon

Soft and comfortable socks made in an 80% merino wool and 20% nylon blend. While the high content of wool grants moisture absorption and warmth, the nylon adds good shape retention and durability properties. The pattern design is lifted directly from our original 1956 Cortina sweater – our first ever Olympic sweater made for the 1956 Winter Olympics in Cortina d’Ampezzo. The Cortina pattern captures the very essence of Norwegian tradition and has become one of Norway’s most beloved patterns.

Machine wash using wool-cycle / Designed in Norway.

Alvøy

ALVØY

ALVØY MEN’S SWEATER 94971

E* SMOKE / OFF WHITE

NEW

F* BLACK / OFF WHITE / GREY

S - XXL | 100% fine Norwegian wool | 30,5 micron

ALVØY UNISEX HAT 48931

E* SMOKE

F* BLACK

Unisex | One size | 100% fine Norwegian wool | 30,5 micron | Rib knit with skin soft merino wool on the inside

A young and rugged sweater heavily inspired by the famous Norwegian Sotra sweater, easily recognizable with a pattern of repeated eight-petal roses across it. The original Sotra sweater was part of our collection in the early 1990s. This contemporary version has a young fit with bold pattern and contrast color ribbing around neck, cuffs and hem. The Alvøy sweater is made of 100% fine Norwegian wool from the sheep’s very first shearing. The short fibers of the wool make the yarn finer and softer, giving us a light, warm and comfortable sweater. For extra comfort, the neck is lined with soft merino wool. The Alvøy hat features a double-knit construction with 100% fine Norwegian wool on the outside and skin soft merino wool on the inside. The hat features a contrast color rib knit. For extra comfort, the inside is knitted with soft merino wool.

Sweater: 10 gauge / 3 ply / T-sleeve / Neckline in skin soft merino / Machine wash using wool-cycle / Designed and knitted in Norway Hat: 10 gauge / 3 ply / Machine wash using wool-cycle / Designed and knitted in Norway.

NEW

Garmisch

CORTINA

GARMISCH UNISEX HAT 47971

A OFF WHITE / NAVY / RASPBERRY

B RASPBERRY / OFF WHITE / NAVY

C NAVY / OFF WHITE / RASPBERRY

GARMISCH UNISEX SCARF 11691

F BLACK / OFF WHITE / DARK CHARCOAL

Unisex | One size | 100% skinsoft merino wool | 20.5 micron

B RASPBERRY / OFF WHITE / NAVY

C NAVY / OFF WHITE / RASPBERRY

F BLACK / OFF WHITE / DARK CHARCOAL

100% skinsoft merino wool | 20.5 micron | Length: 160 cm / Width: 23 cm

GARMISCH UNISEX HEADBAND 25971 Comfortable accessories with an authentic heritage, inspired by the official Garmisch World Championship sweater from 1978. Made with 100% skin soft merino wool in a long-lasting knitting quality. The main design element is the traditional eight-petal Selbu rose. The hat and headband are made with double layer knitted merino wool. White color is stain resistant. Hat/headband: 2−ply / 10 gauge / Fully lined with extra-ﬁne merino wool / Machine wash using wool-cycle / Designed and knitted in Norway. Scarf: 1−ply / 14 gauge / Length: 160 cm - Width: 23 cm / Machine wash using wool-cycle / Designed and knitted in Norway.

A OFF WHITE / NAVY / RASPBERRY

B RASPBERRY / OFF WHITE / NAVY

C NAVY / OFF WHITE / RASPBERRY

F BLACK / OFF WHITE / DARK CHARCOAL

Unisex | One size | 100% skinsoft merino wool | 20.5 micron

A Natural Hero(n) New Norwegian Wool While Norwegians can be perceived as shy, timid and even impolite, Norwegian wool is known for its unique crimp, durability and brilliance. Being synonymous with premium quality and longevity, a Dale-

very first shearing. The fibers are short, giving us a finer and softer

sweater is known to be handed down from generation to

yarn. Spun very thinly, this yarn offers incredibly lightness and a

generation. Traditionally, the robust Norwegian wool is used in

unique, crisp look. The outcome is thin, light and soft garments,

garments made for outdoor activities. Surely, a Dale garment

while maintaining the brilliance, crimp and longevity for which

made with 100% pure Norwegian wool is more frequently spotted

Norwegian wool is world renowned.

in the forest, at sea, or in the mountains, than at high teas or private dinner parties. Being one of the world’s most eco-friendly textile

To max out its comfiness and make it machine washable, the Heron

fibers due to the Norwegian sheep’s natural mountain life, we think

yarn undergoes an EXP treatment. EXP stands for Ex-Pollution and

it’s a lost opportunity. Time has come to civilize and urbanize the

is a revolutionary new wool treatment using natural non-toxic salts.

Norwegian wool.

(Tip: To identify garments made with Heron wool in this Work Book, look for the “100% fine Norwegian wool | 30.5 micron” quality.)

So, say “Hello!” to Heron – our quite impressive and freshly You cannot judge a book by its cover, but you certainly can judge a sheep by its wool.

developed Fine Norwegian Wool quality. Heron combines the

Our curriculum vitae is packed with legendary sweaters and jackets

lightness and comfort known from merino wool with the robust

loved not only for their quality and looks, but also for bringing out

longevity and brilliance of Norwegian wool. All made possible with

the true Norwegian in you (regardless of being a native Norwegian

a careful selection of wool and a revolutionary non-toxic treatment.

or not). Proudly, we are successively launching some of our Dale classics in this new wool quality, now updated with a younger and

Our Heron wool comes from the “dalasau” (“valley sheep”), known

more urban look. As the saying goes: “If you don’t know where you

for roaming freely in the vast Norwegian hillsides while grazing

come from, then you don’t know where you’re going.” That sums up

in natural pastures. We only use the finest wool from the sheep’s

what Dale of Norway is all about, really.

OUR WOOL AND YARN Our collections are designed with different types of wool adapted to each product. Over the past 140 years we have fine-tuned our production techniques, making garments with superior long-lasting qualities. All of our yarns are combed, as opposed to brushed. This process removes short fibers and ensures a softer feel, little pilling (if any at all), and a crisp look. Our superior quality merino wool is animal-friendly, sourced from certified suppliers. Naturally, our merino wool is mulesing-free.

Long-lasting Norwegian wool

(33,5 micron) A proprietary blend of wool produced in Norway from the “dalasau” (valley sheep). Norwegian wool is one of the world’s most eco- and animal-friendly textile fibers, due to the sheep’s natural mountain life. This yarn offers an authentic look renowned for its uniquely crisp look and longevity. Hand wash.

Air-spun merino wool

(19,5 micron) With air-spun yarn every fiber end is blown into a core in the center of the yarn. This makes the yarn more durable than traditional soft yarns. Still, the garment is super soft and remarkably light. Hand wash.

Skinsoft superfine merino wool

Fine Norwegian wool

(30,5 micron) Made from 100% fine Norwegian wool from the sheep’s very first shearing. The fibres are short, giving us a finer and softer yarn. This very thin spun yarn offers a uniquely crisp look and longevity. Norwegian wool is one of the world’s most eco- and animal-friendly textile fibers, due to the sheep’s natural mountain life. Machine wash using wool-cycle.

Lightweight wool

(27 micron) Our premium 100% colonial super wash yarn, produced exclusively for Dale of Norway, is perfect for traditional medium-weight garments requiring a lighter and softer feel. Machine wash using wool-cycle.

(16,5 micron) Super fine merino wool is the perfect functional fiber. Extremely high wearing comfort, itch-free and with a soft feel. Very fine spun, this wool is ideal as a base layer for sport. Machine wash using wool-cycle.

Soft 50/50 baby alpaca and wool blend

(22,5 micron) A super soft and luxurious baby alpaca and wool blend for an exclusive, handknitted look. Alpaca wool adds lightness and silkiness to the blend, while keeping the sheep wool’s great strength and warming qualities. This is a soft, warm blend with an extremely high wearing comfort, providing beautiful, sophisticated garments with an edge. Hand wash.

Merino wool/Tencel blend

Skinsoft merino wool

(20,5 micron) Our super wash merino wool is one of the finest wool qualities available. Coming from merino sheep living in a warm climate, merino has very fine and long staple fibers, giving a very smooth next-to-skin comfort. Machine wash using wool-cycle.

Skinsoft extra fine merino wool

(19,5 micron) Soft as cashmere, spun from an extra-fine premium merino wool. By exclusively using the finest yarn, combined with our unique knitting techniques, we have reduced pilling to a degree normally not experienced with such soft yarns. Machine wash using wool-cycle.

(19,5 micron) Our merino wool/Tencel blend (60% extra fine merino wool, 40% super soft Tencel) provides sporty and wearable garments that are soft, absorbent, resistant to wrinkles and drape well. Tencel is an EU Ecolabel certified fabric made from sustainably managed forests of eucalyptus trees. Our garments made with merino wool/Tencel blend keep you cool in summer and warm in winter. Machine wash using wool-cycle.

Cashmere/merino wool blend

(14/18,5 micron) Our beautiful cashmere and merino blend combines two luxurious wools. While cashmere (14 micron) adds incredible softness, the soft and super fine merino wool (18.5 micron) adds elasticity and durability. Gentle on the skin, warm in cold weather. Hand wash.

With increased focus on our environmental impact on our planet, a more – and much needed – conscious attitude towards production and consumption of textiles have erupted. The textile industry has for a long time been dominated by “fast fashion” with continuous launces of seasons and news, mainly produced in developing countries. Our breathtaking consumption of textiles have been a stark contrast to our increased concern on our footprint on Earth. With a persistent focus on making high-quality, long lasting garments of 100% wool, our Dale of Norway collections are designed to last, design-wise and quality-wise. We are not a trend hopping brand with a collection launch for every season, focusing on short lived micro trends. We work with the longer lines. Our yearly collection launch is equally focused on the continuation of our classic bestsellers. You can say we have operated within “slow fashion” since before the expression even existed. The star of our show is wool – nature’s own high-tech fibre. Since wool garments simply can refresh themselves by hanging in fresh air, they require less washing than other garments, thus saving laundry detergent and energy. In addition, wool garments generally have much longer lifespan than other garments.

Made in Norway since 1879 Being one of very few textile companies with production in Norway, we are able pay close attention to every stage of our production. And not to forget: Our production is powered by sustainable, hydro-electric energy generated from local waterfalls in the Dale valley. Need we say more? Yes. Of course. Being best in class doesn’t mean you can’t get any better. We are not perfect. We cannot solely strive for knitting perfection. Every day we are looking for ways to reduce our environmental impact. Step by step. Sweater by sweater. Sheep by sheep. We believe in wool. Do you?

DALE OF NORWAY Made in Norway since 1879

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