Your Seller's Guide 2023

Welcome...

Established in 2011, Reliance is the fastest growing real estate agency in Victoria. Our success is about our vision of personal service, neighbourly values and a commitment to getting you an exceptional result. We’re passionate about our service to you; always striving for something better and genuinely caring for our clients.

Our Brand

We are proud of our brand and the integrity it represents. Operating as a values-driven organisation, we work together as market leaders to consistently deliver the best possible result for all our clients. In order to maintain the excellence our company culture inspires, we place the utmost importance on our team members’ personal integrity and honestyvital to achieving successful outcomes.

Our Database

At Reliance, we know that people are our most valued asset. We are committed and motivated to improve by our commitment to succeed, and we ensure our employees are the most exceptionally trained agents in the industry. Aspiring to provide the ultimate real estate experience for today’s consumer, our investment in our team breeds the high-performance results we command.

Leave It All With Us

We understand the community we work in. We know what works, who is looking to buy and what premium price is achievable. This depth of insight is invaluable for sellers, as we provide all the crucial information that potential buyers seek about the neighborhood. Simultaneously, it benefits buyers by assisting them in identifying properties that align with their future life plans. Consider it a mutually advantageous scenario for all parties involved.

Extend your reach with

The Reliance Network

Our Awards

2023

REIV Large Residential Agency of the Year Finalist

Wyndham Business Awards – Excellence in Community Winner

Australasian Real Estate Awards – Agency of the Year Winner

Australasian Real Estate Awards – Property Management Agency of the Year Finalist

REB Awards – Major Independent of the Year Finalist

REB Awards – Boutique Network of the Year Finalist

2022

Australasian Real Estate Awards – Agency of the Year Winner

Australasian Real Estate Awards – Property Management Team of the Year Winner

RateMyAgent – Small Network Agency of the Year (20 office or less) Finalist

2021 Rate My Agent - Top 100 Agency

Australasian Real Estate Awards – Property Management Team of the Year Winner

Wyndham Business Awards – Business of the Year Finalist

Australasian Real Estate Awards – Community of the Year Finalist

2020

Australasian Real Estate Awards – Principal of the Year Winner

Australasian Real Estate Awards – Agency of the Year Finalist

Australasian Real Estate Awards – Property Management Team of the Year Winner

Australian Financial Review - #33 on Fast 100 List

Reliance Foundation

Supporting, Celebrating & Connecting Local Communities

At the core of our values, we celebrate, promote, and support our local communities for reasons far beyond mere sales. We believe that fostering a sense of belonging and connection within the community is one of the most significant contributions we can make in our lives. While recognition is not our motive, we are humbled to have been acknowledged for our community contributions by the Australasian Real Estate Awards for three consecutive years, and more recently through winning the Excellence in Local Community Award, at the Wyndham Business Awards.

Established in August 2016, to strengthen and promote the communities we love to live in.

We take pride in directly assisting our neighborhood, fostering its growth alongside ours.

Report Card

$726,548

AVERAGE LISTING PRICE

$764,342

AVERAGE SALES PRICE

6827

TOTAL PROPERTIES SOLD

$5.22B WORTH OF PROPERTIES SOLD

78% LIST TO SELL RATIO

82% AUCTION CLEARANCE RATE

The Reliance Advantage

10 offices across the Reliance Network

Over 160 team members & 89 sales consultants

A multilingual team speaking 35 languages

Host more than 170 opens & meet over 1600 potential buyers every week

Sell approximately 1,750 homes per year

Manage over 3,245 investment properties

State of the art website with over 180,000 visits per year

A fully integrated database of over 98,000 registered contacts

Over 15,000 followers across Reliance combined Facebook network

Presenting Your Home

Incorrectly presenting your home can sometimes affect the sale price by up to 10%. For this reason, we recommend you consider the presentation of your home very carefully.

Part of this process is working with you to make sure your home is presented to its best advantage and has maximum appeal for buyers.

A few simple techniques can make all the difference in securing a sale and by making sure your property is presented in the best possible light will have a dramatic impact on the selling price. The most important thing to remember is first impressions count.

Property Styling

Also known as home staging, this involves using a range of presentation techniques to make your home as attractive as possible to potential buyers. And in the right circumstances, property styling can provide a substantial boost to the value of your home.

Virtual Staging

Virtual staging is a more cost effective option for staging your home. Helping buyers imagine the potential lifestyle and space the home offers through virtual furniture, knick-knacks that are placed in each room - instead of hiring furniture.

Decluttering

Decluttering is about making your home feel larger, showing off your storage, and selectively pruning to achieve that balance of de-personalised comfort to allow buyers to easily envision themselves moving in. Your end goal is to entice buyers to linger in each room, so they can see the features and benefit of your home.

Innovative Marketing

The most important marketing time is in the first few weeks. It’s best not to waste them. Buyers seek out new listings. In the digital age, buyers become aware of a new listing very quickly. Sometimes within hours of the listing. This means that the wave of all buyers that are in the market will hit within the first one to two weeks.

Best Time To Get the Best Price

Our statistics also show that once a buyer discounts a property, the buyer rarely reconsiders the property. This is why your home must be marketed without a price or priced correctly at the start of the campaign. Otherwise, you run the risk of your property stalling in the buyer’s mind. This can lead to a lengthy time on the market and ultimately underselling your home.

For Maximum Exposure

At Reliance, we ensure your property reaches the maximum audience possible. Real estate portals such as realestate.com.au and domain.com.au are essential at targeting buyers that are actively looking for real estate.

Online Portals

Making sure your property gets as much exposure as possible.

Marketing Elements

Aerial Photography

Drone photography allows images and audio/ video to be captured that might not be otherwise possible for human photographers and videographers. It allows the photographer to map out your property to local amenities and surroundings.

Videography

Video gives the prospective buyer the feeling of moving through the home and is far more descriptive of the space than still images can ever hope to be. Real estate video marketing conveys information effortlessly and quickly.

Property Styling

Also known as home staging, this involves using a range of presentation techniques to make your home as attractive as possible to potential buyers. And in the right circumstances, property styling can provide a substantial boost to the value of your home.

Property Photography

In most cases, the photographs are what will attract most buyers to a property – this initial look of the property impacts online marketing immensely. At Reliance we have highly trained professionals on our media team to capture your property in its perfect perspective. You have an option for daylight or dusk photography.

Boosted Listing

A boosted product on realestate.com.au offers priority positioning - perfect for prestigious properties. It will attract more attention and always appear above standard realestate.com.au ads with larger photos and strong branding.

Brochure & Drop Marketing

Giving potential buyers a beautifully presented brochure to take home ensures the details of your property are top of mind with buyers for longer. Distributed at Open for Inspections and displayed in our offices, the longevity of traditional printed brochures is an important element of your marketing campaign.

Social Media

Social media is an incredibly fast growing and fast-moving environment of websites and applications that enable people to participate in social networking online. With an integrated approach, we feature new listings, share news and engage with potential buyers seven days a week to keep people talking about us and ensure we are top of mind online.

Signboards

Our distinctive signboards stand out in competitive marketing. Incorporating extra-large images, our boards are professionally designed to attract attention and deliver the best possible first impression of your home. Your property is showcased to maximum effect, attracting passing traffic and potential buyers.

Floor Plan

This computer-generated reproduction allows prospective buyers to accurately recall your property layout after an inspection. It is also beneficial to buyers who may be looking to renovate a property in the future.

Bulk SMS/Email Database Alert

We are unique at Reliance in that we have all our agents contributing to one central database creating superior outcomes for our clients. This central database allows us to market your property to more registered buyers before it has been launched onto the open marketplace. This means that we put your property in contact with more pre-registered buyers than any other agency can offer. All our registered buyers receive immediate buyer alerts as well as exclusive invites to VIP open homes before the wider market is aware the property is available.

Making The Right Choices Together

Choosing The Right Agent

Selecting the right real estate agent is vital because they provide essential skills, resources, and knowledge that greatly impact your transaction’s success. To ensure a positive outcome, make an informed decision and choose an agent who aligns with your specific needs and goals in the real estate market.

Research Your Market Research Your Local Agents

Conducting thorough research is of utmost importance. It’s imperative to approach the evaluation of prospective agents with the same level of diligence and attention to detail that you would employ when assessing potential properties or buyers. The real estate market is diverse, so widen your search by exploring multiple agencies to understand their methods, ethics, and expertise. This research provides valuable insights to make an informed decision.

The agent you choose is going to represent you and your property. It’s important that the agent you choose knows the areas you’re selling in, and knows other properties for sale, or properties that have sold recently. Other properties in the area could be competition for your sale, and it’s good to know what you’re up against. An agent who knows the local scene can assess your home as it sits in the market, alongside similar properties.

Get Out & About

One of the best ways to research your shortlisted agents is open house inspections, so why not pop into one and see your agent in action? You don’t have to choose Open Homes of properties that are similar to yours, just use the opportunity to see how your agent presents an open house and deals with potential buyers. It can also be a good time to say hello and get some contact details.

Choosing The Right Sale Method

Selecting the right method of sale, for you and your property, is an important step. This involves many considerations that may impact the sales’ success. We will present our recommendations, which will take into account your needs, timing, demand for your type of property, market conditions, and the method of sale we believe will bring the best result for you.

The Benefits of Auction

Competitive bidding offers greater chance for an ‘emotional’ price

Creates a sense of urgency and action

An unconditional sale - no cooling off period

Better control of negotiations

Four-week marketing campaign.

The Benefits of Private Sale

Discretion and privacy for the seller

Familiar to most buyers in the market

Open to wider pool of buyers

Flexibility when selling

Seller and Buyer can negotiate selling terms.

The Benefits of Off-Market

Seller privacy and price maximisation

Ability to sell quickly prior to marketing

Cost saving with no marketing investment

All inspections conducted for VIP clients or private viewing.

With You Every Step of the Way…

01. Presentation

Home stylist

Declutter

Paint Gardens

Furniture

Inspections and repairs

Campaign strategy meeting

02. Pre-launch Campaign

Reliancere.com.au off-market listings

Buyer database notification

WhatsApp new listing notification

VIP preview

Prepare Contract of Sale and Section 32

03. Marketing Creation

Book photographer & videographer

Organise the signage

Tag and register property keys

Prepare print marketing material

Generate social campaign material

Confirm property write-up and description

Prepare for online release

04. On Market Campaign

Campaign launch

Neighbourhood notification

Private and public open homes

Same day inspection attendee

Weekly listing activity report

Weekly seller meeting

05. Offers & Negotiation

Buyer negotiation

Present offers

Negotiate buying terms

Maximise selling price

Exchange contract to all parties

Buyer finance approval

Building and pest inspection

Unconditionally sold

06. Settlement

Pre-settlement inspection

Liase with solicitors

Funds release to seller

Handover and key exchange

Client testimonial

Our Team, Is Your Team…

Helen (Wenjun) Zheng Janet Westwood

Where the whole Reliance network works together as one.

Mae Yen

Wiphawan Hain Anchal Singh

Selling your home is at the heart of what we do. Our whole team is very much part of the process, making sure you achieve your dream price and an extraordinary experience.

We appreciate the opportunity to discuss your property dreams with you and look forward to helping you achieve them, making your dream sale a reality. Thank you.

BACCHUS MARSH Shop 2, 135-137 Main Street

Bacchus Marsh VIC 3340

T 03 9088 8999

E bacchusmarsh@reliancere.com.au

CRAIGIEBURN

Shop B00-04 Craigieburn Central 340

Craigieburn VIC 3064

T 03 8372 3333

E craigieburn@reliancere.com.au

MELTON Shop R06 Woodgrove Shopping Centre

Melton VIC 3337

T 03 9746 7355

E melton@reliancere.com.au

SUNBURY Shop 1 & 2, 114-126 Evans Street

Sunbury VIC 3429

T 03 9744 7967

E sunbury@reliancere.com.au

WERRIBEE

73 Watton Street

Werribee VIC 3030

T 03 9741 1511

E reception@reliancere.com.au

COBBLEBANK Shop 18 Cobblebank Village Shopping Centre Cobblebank VIC 3338

T 03 8001 8200

E cobblebank@reliancere.com.au

MANOR LAKES

Shop 14a Manor Lakes Shopping Centre

Manor Lakes Victoria 3024

T 03 8001 7300

E manorlakes@reliancere.com.au

POINT COOK Shop 2/238 Boardwalk Blvd

Point Cook VIC 3030

T 03 9369 6399

E info@reliancere.com.au

TARNEIT Shop 15, Tarneit Central Shopping Centre

Tarneit VIC 3029

T 03 8744 1370

E tarneit@reliancere.com.au

HEAD OFFICE

10/22-30 Wallace Avenue

Point Cook VIC 3030

T 03 03 8372 2018

E hq@reliancere.com.au