Rocksfordz Lite FOFO-dushuit

From the city that gave us the Oxford Dictionary

Oxford is a major British and European centre for the arts, science, technology and innovation, and a fantastic place to live and study. Scholars, artists, writers, scientists and filmmakers have found inspiration in Oxford's spectacular architecture—the city's famous 'dreaming spires' for centuries.

The Oxford English Dictionary (OED) is from here. OED is widely accepted as the complete record of the English language ever assembled. Unlike typical language dictionaries, which only define words in terms of their current uses and meanings, the OED is a historical dictionary

Oxford is a world-class university.

The Times Higher Education World University Rankings

2023 rank the University of Oxford as the best university in the world for an impressive seventh consecutive year. Oxford was also ranked first in

THE's 2023 subject rankings for clinical and health and the subject rankings for computer science. The University was also ranked in the top 5 in THE's World University Rankings by subject for social sciences, life sciences, business and economics, arts and humanities, law, and Engineering.

Rocksfordz's CAREERS™ philosophy was created at the Oxford Science Park - 625,000 sq ft of new state-of-the-art R&D facilities are anticipated by 2025 in our ambitious development plan. This includes an expected train station which will be transformational for Park occupiers and the local community

Oxford Science Park continually seeks to reduce energy usage and light pollution and provide occupiers with recycling options.

The very name Oxford evokes ideas of academics.

From Oxford Science Park comes a preschool with the global UK Curriculum

EYFS - Curriculum from the UK

The early years' foundation stage (EYFS) is the educational framework for children aged 0-5. It sets standards for learning, development, and care in early childhood settings.

The seven areas of learning and development covered by the EYFS are:

1. Communication and language

2. Physical development

3. Personal, social, and emotional development

4. Literacy

5. Mathematics

6. Understanding the world

7. Expressive arts and design

The four guiding principles of early childhood development are:

1. Every child is unique and constantly learning.

2. They are resilient, capable, confident, and self-assured.

3. Children learn to be strong and independent through positive relationships.

4. Children learn and develop well in enabling environments with teaching and support from adults. They benefit from a strong partnership between practitioners and parents.

The early years foundation stage is designed to give young children a strong start in life, providing them with the opportunity to learn and grow in a safe and consistent environment. practitioners work closely with parents to ensure that each child has the opportunity to reach their full potential.

Assessments in Early Years Foundation Stage (EYFS) happen every day, in the form of observations rather than formal testing. A child's progress is reviewed at around two years old, before they start more structured learning, and again at the end of their reception year before they move on to Key Stage 1.

All children in early years will have a 'learning journey'. This is a document that records observations about the child. EYFS practitioners observe children as they play to understand the child’s current attainment, their interests and plan for their next steps accordingly.

Paper

The paper airplane is a symbol of childhood and creativity. It represents the power of imagination and the potential for travel and communication. For many people, the paper airplane is a reminder of the possibilities that exist in the world.

Children are some of the best creators, ideators, and designers. They learn how to make paper planes early on and use them for fun or practical jokes. As an adult, if you were to make a paper plane, you might find it silly. But when you were a kid, didn't the same awe and amazement come over you? That you could take a piece of paper, make a few folds, and now have a toy that could fly through the air? You could play games, races, and fights with other kids!

At Rocksfordz, our brand mnemonic is the paper plane. Paper planes are great examples of how iteration can

create complex results. By making small changes and trying again, you can eventually end up with a design that flies further and faster, or even one that can carry a light load. Paper planes also remind us that even something seemingly worthless can be turned into something amazing.

You would think that in today's digital world, paper planes would be a thing of the past. But you would be wrong! They are now almost an industrystandard logo for 'send' or any communication or messagingrelated concept. You can see them in Instagram, some Google apps, most networking and messaging apps like WayUp, Telegram, and others. So why are paper planes still around? Well, they're just so darn cute!

The

Plane symbolises the joy of learning through play

Play is essential for children as it allows them to explore different aspects of life and to try out new skills in a fun and safe environment. Different types of play help children to develop different skills in different ways. Through unstructured play, children can learn how to be creative and use their imagination. Structured play can help children to learn how to follow rules, share with others and cooperate.

Some of the important concepts that preschoolers learn at

Oxfords Rocksfordz include the following: Calendar, including the seasons, days of the week, and months of the year, Colouring, Colours, Cooperation Cutting, Drawing and painting and Glueing. Hygiene, Letters. Listening, Nature, Numbers, Physical

activity like running, jumping, skipping, hopping on one foot, and using playground equipment and balls, Shapes, Sharing, Sorting objects, Taking turns, Transitioning from one activity to another, Weather , writing letters and numbers

We all know that children are sponges and absorb everything around them. But did you know that preschoolage children are constantly working on mastering both gross and fine motor skills? At Oxford's Rocksfordz kids spend time actively engaged in developing these skills through activities such as drawing, cutting, coloring, and gluing (fine motor skills) and playing on playground equipment, running, skipping, jumping, and kicking or throwing a ball to a partner (gross motor skills).

Play is an integral part of our curriculum

NEP-compliant curriculum and better, newer infrastructure

The National Education Policy (NEP) of India is a comprehensive policy framework that outlines the goals, principles, and guidelines for the development of education in India. The NEP was last revised in 2020, and it covers all levels of education, from early childhood education to higher education. One key aspect of the NEP is its focus on early childhood education, including preschool education. The policy emphasizes the importance of providing high-quality early childhood education to children from the ages of 3 to 6 years. Most established preschools have curriculum and teaching methodologies which are legacy systems. To refresh and overhaul them completely is a herculean task. Whereas, at Oxford's Rocksfordz, we have built the curriculum ground-up completely in synch with the NEP

The NEP advocates what UK has been following for years:

The NEP advocates what UK has been following for years: the use of play-based and experiential learning methods in early childhood education, as well as the inclusion of both formal and non-formal elements in the curriculum. Oxford's Rocksfordz preschools do not look like traditional preschools. The overall look and feel are smart corporate interiors with plenty of materials co-created by kids. Most preschools have been closed for two years because of the pandemic. They still need the new sheen. That's what makes us different. More play areas. More toys. More activities. More Fun. Kids can rock on and rock steady!

CAREERS -Oxford's Rocksfordz proprietary learning methodology

I will be a doctor. I want to be an astronaut. I am a teacher.

I will become a musician. An AI/ ML expert? A Scuba Diver Dreams.

At Oxford's Rocksfordz, CAREERS is an Acronym

Child centric training Arts & | crafts Reinforcement through | activities Engagement | | Emotion -heart and mind connection Recognize latent | innate talent Skill development |

At Oxford's Rocksfordz, we help understand children's innate talent and streamline them towards activities they love and can shine in.

Imagine a few years later, the child realizes the dreams and feels thrilled!

It is not uncommon for preschoolers to have career dreams or to express an interest in certain jobs or occupations. While it is important to encourage children's interests and curiosity, it is also important to recognize that children at this age may not fully understand the concept of a career or the requirements of different jobs. .

Here are a few ways that parents and educators can support preschoolers' career dreams:

1. Encourage exploration and experimentation: Preschoolers may express an interest in certain careers because they are curious about the work involved or because they have seen someone, they admire doing the work. E

2. Provide age-appropriate information: Children at this age may have limited understanding of the requirements and responsibilities of different jobs. Provide age-appropriate information about different careers to help children understand more about the work involved and what might be required to pursue a particular career.

3. Encourage creativity and selfexpression: Children's career dreams may change as they grow and develop, and that's okay.

4. Foster a growth mindset: Encourage children to see their career dreams as goals to work towards, rather than something fixed or predetermined.

Glocal - Global education with a local flavour

Oxford's Rocksfordz can give your kids a rock-solid foundation in English

In 2022, there were around 1.5 billion people worldwide who spoke English either natively or as a second language making it the world's most spoken language.

At Oxford's Rocksfordz, we also teach Indian languages thus delivering a glocal experience.

Preschool is an important time for children to develop their language and communication skills, including their understanding and use of English.

There are a number of strategies and approaches that Oxford's Rocksfordz deploys to support children's English language development, including:

1. Providing a language-rich environment: Oxford's Rocksfordz creates a languagerich environment by providing a variety of opportunities for children to listen to and speak English. This may include reading books, singing songs, and engaging in conversations with teachers and peers.

2. Using visuals and gestures: Oxford's Rocksfordz uses visual aids, such as pictures and

gestures, to support children's understanding of new words and concepts.

3. Encouraging children to express themselves: Oxford's Rocksfordz encourages children to express themselves in English by providing opportunities for them to share their thoughts, feelings, and ideas. This may include asking open-ended questions and providing support as needed. Our Language Lab helps them perfect the diction too.

4. Modeling correct language use: The teachers of Oxford's Rocksfordz model correct language use by speaking clearly and using a variety of vocabulary and grammar structures.

5. Providing support for English language learners: For children who are learning English as an additional language, Oxford's Rocksfordz provides extra support, such as language development activities or support from a bilingual teacher

Overall, there are many strategies that Oxford's Rocksfordz uses to support children's English language development by providing a language-rich environment.

A Preschool with a Rock-solid technology

At Oxford's Rocksfordz we have smart boards - Interactive classroom boards like whiteboards and touchscreen displays that can support interactive and engaging learning in a preschool classroom. These boards present information and resources, facilitate group discussions, and engage children in interactive activities.

Starting a preschool business can be rewarding and fulfilling, but it's essential to plan and manage it to be successful carefully. One way to do this is to use a mobile app to track your progress and profitability. We have a Mobile App for Entrepreneurs.

The Corporate Marketing Mobile App will give school franchise owners access to more than 2,00,000 resources globally.

We have mobile apps for parents and teachers.

We have an inbuilt interactive online school capabilities

We have an Axis Bank payment gateway with a credit card and UPI access for online payments.

High-end video surveillance systems

At Oxford's Rocksfordz, we deploy chatbots and videobotsa type of software that uses artificial intelligence (AI) and machine learning to create personalized videos for communication purposes. These videos may be used to engage and communicate with customers or employees in a more personalized and interactive way.

Videobots are highly personalized as they use customer data and machine learning algorithms to tailor the content of the video to individual parents.

While preschool operations are high-tech, we limit gadgets to the barest minimum. There is a greater accent on play and activities.

Preschool -11 facilities for parents

11 revenue-earners for preschool owners

By having 11 Revenue Streams within the preschool, we have an excellent LTV. Lifetime value (LTV) is a measure of the total value that a customer is expected to generate throughout their relationship with a Preschool.

LTV might refer to the value that a parent is expected to generate for a preschool brand over their lifetime, based on their potential to subscribe to classes, their influence on the purchasing decisions of their children or other family members, and their potential to refer others to the company.

1. Mother Toddler Program 9 Months to 23 Months

Our Parent Toddler program is designed to give toddlers ages 9 to 23 months a chance to explore and discover their world.

2. Playgroup 2 Years

3. Nursery/Pre-K 3 Years

4. Junior Kindergarten / K1/ Lower KG: 4 Years

5. Senior Kindergarten /K2/ Upper KG: 5 Years

EXPANSION

In a couple of years of existence, the Rocksfordz centres may add two more additional classes, as per NEP, for part of the Early Years Education.

6. Grade 1 / 6 Years

7. Grade 2 / 7 Years

The four additional revenue earners for preschool owners can enhance profitability while facilitating parents.

8. Summer Camp is designed for kids aged 3-10, with fun activities planned for the long summer holidays. Children can explore their talents and abilities in this club through various activities.

9. Winter Camp is designed for kids aged 3-10, with fun activities planned for the Winter holidays.

10. Online Classes for Kids

11. Home Schooling

Daycare - with NEP Curriculum + Corporate Tie-ups

Profitable Avenue #2

In today's world, most parents are working professionals. This can make it challenging to dedicate time to childcare while also working. Daycare for a child is a common dilemma for parents who want to ensure their children are cared for without worrying about it themselves. Daycare services in India have become a profitable business while providing excellent care to the children and peace of mind to the parents.

A daycare is where parents can leave their children before going to work and pick them up after their workday has ended. The business owner ensures that the children are taken care of and in the process, educates and engages them in fun activities. Such services include looking after the children by ensuring a proper diet and sleep schedule. Furthermore, owners

generally open such a childcare business at home to give children a homely feeling when they are not with their parents. The process includes redecorating the area to include child-friendly designs and characters.

The daycare delivers more profitability to a preschool as very few preschools offer 12 hours to busy parents. Additionally, daycare admissions happen throughout the year. Very few daycares also have an hour-by-hour curriculum.

We will be bringing in corporate tie-ups. These facilities may be open to children of all ages, from infants to school-aged children, and may offer various services such as full-time care, part-time care, after-school care, and drop-in care.

Daycare is Profitable Avenue #2 for school owners.

Toy Library

A unique facility where kids can bofacility appropriate games, books and toys.

Profitable Avenues #3 for school owners.

Celebrations and Party Zone

Celebrating birthdays and special occasions is a specialty as we have the games, the toys and the full party set-up.

Profitable Avenues #4 for school owners.

Rocksfordz School of Coding, Robotics & STEM

Rocksfordz unlocks a world of endless possibilities and curiosities for your child and prepares them for a bright future in the digital world.

Kids Language Lab

A great place to perfect the language, the diction, and style.

Profitable Avenue # 6 for school owners

school owners

Happiness to parents is to find a preschool with 18 facilities. More than any other preschool in the neighborhood.

Here are 5 reasons why parents will love Oxford's Rocksfordz:

1. Communication: Parents appreciate regular communication about their child's progress and development. We use methods, such as newsletters, email updates, and parentteacher conferences, to keep parents informed and involved in their child's learning.

2. Engaging learning experiences: Parents appreciate seeing their children engaged in meaningful and engaging learning experiences. With 18 facilities, we have incorporated various activities and materials into our curriculum, such as art, music, and hands-on projects, to keep children interested and engaged in their learning.

3. Flexibility: Parents appreciate flexibility in scheduling and policies. We offer options such as part-time or extended day programs to

meet the needs of families with varying schedules.

4. Positive relationships: Parents appreciate positive and supportive relationships with teachers and staff. We strong relationships with parents through regular communication, open and honest feedback, and a supportive and inclusive approach.

5. Responsive to feedback: Parents appreciate a preschool that is responsive to their feedback and concerns. With the help of our help desk and regular surveys, we have a system for gathering and addressing parent feedback, to ensure that parents feel heard and valued.

For preschool business owners, 6 Profitable Avenues are much more than any preschool in India today. This means, more revenues, higher profitability and more budgets to upgrade school facilities.

Perhaps the only preschool chain with 18 facilities for happy parents. 6 Profitable Avenues for joyful

The only preschool chain with a 12-hour call centre and Help Desk

Advantage Oxford's Rocksfordz Call Centre

1. When you call many times each time, your call will get patched to the preschool communications manager with whom you already have a rapport. Automatically.

2. You can listen to the company music when your call is queued or transferred.

3. Why end it at the telephone interaction? We follow it up with an after-call SMS.

4. We can host up to four people on the same call for better query resolution.

5. Call Barging -If need be, our preschool experts can join in on an ongoing call between the communications manager and you and take charge.

6. Call Whispering -The preschool leadership team can discreetly guide the communications manager even when speaking to you. To

provide you with the information you seek.

7. While a call is in progress, we transfer it across preschools to better cater to the caller.

8. We send calls to every available preschool communications manager and have the fastest answer.

9. When customers click on the Click2Call button on our website, your call can get instantaneously get connected to the preschool communications managers.

10. We use the auto-recordings of every call for instant quality improvement and training purposes.

11. Our call centre works from 8 AM to 8 PM, 365 days a year.

12. You can also reach us thru WhatsApp, chatbot and emails.

Pricing strategy based on rock-solid local research

We have a comprehensive Market Research Division, which will look at what is it that parents can pay as fees in a locality

For this, we will conduct neighbourhood research to understand factors like the prevailing rental value of the apartments and villas. The cars people own to determine lifestyle index.

Do a competitive audit of the number of Preschools and daycares which are already existing in that geography and what is the fee structure, and how good is their infrastructure. The detailed SWOT analysis will include an audit of their customer touchpoints, social media strength and digital presence.

Which are the kids' stores available in the neighbourhood? The number of children's hospitals,

Paediatric centres and an audit of the gated communities in and around the locality.

This will give us an idea of the density of the population and the need for a new preschool in that area.

Based on the detailed audit, we will create a pricing strategy focused on market operative pricing. This means that we will assess what the existing preschools are charging, and we will adopt a market penetration pricing strategy which will be highly helpful to parents and the preschool business owners.

For the parents, they get global quality education at a reasonable price.

And for preschool, this will translate into more admissions, leading to a faster breakeven.

Every preschool is like a retail outlet

More than 150 Checklists and Digitized Process Manuals

An SOP is a procedure specific to your operation that describes the activities necessary to complete tasks by industry regulations, and even just our own standards for running the business.

Any document that is a "how to" falls into the category of procedures.

SOPs are policies, procedures and standards are vital in operations, marketing and administration disciplines within the preschool business that ensures success

These include:

Daily routine procedure.

Fire drills

SOP -standard operating procedure for Allergy/Food Intolerance Form

Sunscreen and Insect Repellent-Permission Form

Preschool KPIs

and many, many more

Complex processes have embedded files and videos.

The airline industry is among the safest because of the number of standard operating procedures and checklists it has. Similarly, Oxford's Rocksfordz has more than 150 standard operating procedures, policies and forms, making preschool operations very easy.

All these forms, procedures and checklists have evolved out of years of industry research and the practical experience of preschool experts. All of them are digitized for easy implementation.

Having the right policies is essential in maintaining standards and streamlining operations and can help protect businesses. There's an extensive knowledge library for both teachers and other employees.

Multi-crore advertising and marketing blitzkrieg

With more than 18 revenue streams and excellent facilities, advertising and marketing are pivotal in garnering additional revenues.

Looking at the operations budgets, you will see an outlay for more helpers, a full-time cook, better security and surveillance systems, and a gardener in some locations. These are more than what regular preschools have. We have trained ECCE teachers who are paid more than the average. These contribute to delivering a superior product and a good child experience.

We have a huge multi-crore advertising and marketing budget as an international brand. We spend on

1. TV Advertising

2. We produce Animated TV Commercials

Preschool TV ads are specifically targeted at preschool-aged children and their caregivers. These ads are often shown during children's television programming and may feature characters or products that are popular with young children. The content of preschool TV ads is typically designed to be educational and entertaining

3. Full Page and Jacket Newspaper Ad

Very few preschools, if at all, spend on these.

4. Digital PR

5. Digital Marketing

6. Ads in Google

7. Facebook Advertising

8. Twitter Ads

9. YouTube Ads

10. LinkedIn Ads

11. Social Media Live Streams

12. We produce 52 Blogs a year.

13. Run contests and sweepstakes worth lakhs of Rupees.

14. Webinars

15. Podcasts

16. Social Lives

17. Social Events

18. eBooks

19. Activity Book giveaways

20. Mobile Marketing

21. Participation in Kids' Fairs and trade shows

All these create many leads, which a 12-hour call centre validates with state-of-the-art facilities.

For example, TV Ads with geotracking help identify leads for a particular preschool which are validated within minutes and added to the queue of that particular preschool's CRM.

The golden-minutes protocol ensures customer enquiries are validated within less than 45 minutes.

branding and BTL marketing support for every centre

No preschool brand in India spends money on local advertising and marketing. That is left completely to the preschool owner. But this is the most vital chain of profitability. Local advertising -involves BTL activation. A time-consuming and often labour-intensive process. This is where we at Oxford's Rocksfordz differ. We take the full onus of local marketing, which will include:

Neighbourhood branding:

1. Flags and buntings

2. Banners near gated communities

3. Posters

4. No parking boards

5. Wall murals

6. Signages and direction boards

7. Direction Signages with QR Codes

A full range of collateral for the school

8. Visible main board

9. Lit signages

10. A 50-page Information Brochure

11. Digital Brochures

12. A website for every preschool

13. Flyers

14. Pamphlets

15. Geo-fencing in the school area

16. SMS blasts

17. WhatsApp advertising

18. Health camps for the preschool

19. Mascots march

20. Lit backpacks

21. Flash mobs

We have a special Events team that conducts:

22. Regular school events

23. Organize picnics.

24. Activities in gated communities

25. Tie-ups with local stores for cross-promotions

26. Distribution of m-coupons

27. Mascots to keep your kids engaged

The advertising, marketing and neighbourhood activity happen throughout the year, building solid awareness in the preschool's little 2-3 km radius. This will bring in customers to access the 23 lovingly built facilities.

Neighbourhood

Artificial Intelligence Marketing Software

Our parent company

Recentamz is an EdTech company with Artificial Intelligence based software for admissions. The suite of artificial intelligence (AI) and machine learning (ML) tools are designed to enhance productivity and improve decision-making in various business processes.

Predictive lead scoring: We analyze customer data and predict the likelihood of a lead converting into a customer

Our Social Listening Suite: helps us to listen to what young parents are saying and to plan and produce content that is relevant and engaging carefully.

Automated sales forecasting: We analyze sales data and provide accurate forecasts

based on past performance.

Sentiment analysis: We sift through customer feedback data and determine the overall sentiment of the feedback.

Videobots: are software that uses artificial intelligence (AI) and machine learning to create personalised videos for marketing and communication purposes.

Automated lead assignment: We validate customer data and assign leads to the most suitable preschool.

Predictive task prioritization: Our communication experts create task data and prioritize tasks based on importance and deadlines.

Round-the-Year Counsellor TrainingRecentamz Training Hub

Recentamz Training Hub is a training management platform designed to help create and deliver training programs and courses for our team. We have a range of features and tools to help franchisees plan, execute, and track training, including course selection, scheduling, and reporting.

Preschool counsellors play an essential role in facilitating parents with the correct information to make informed decisions.

Recentamz imparts regular programs to counsellors and equips them with collateral and datasets to enable them to deliver a wow! Parent experience.

Smart school tours begin with snapshots of parent

expectations to offer a highly personalised school tour experience.

We believe that school counsellors are our brand ambassadors, and they are the ones who can positively impact the revenue generation and profitability of the preschool.

Recentamz handholds counsellors, trains them on CRM and data analytics and help them exceed their revenue targets. The incentives for the preschool counsellors are paid by Recentamz too.

The Recentamz Training Hub is a platform that offers inperson training, individual coaching based on scorecards and online training and knowledge reinforcements.

A full-fledged Recruitments DivisionBetter Talent = Happier Parents

As an international brand, the best form of marketing is delivering a wow experience for the child and the parent. Sourcing the right talent aligned with our mission, vision and core values is important for that.

The Recentamz HR Hub is software-driven and designed to help businesses find, attract, and hire the best candidates for their open positions. It offers a range of features and tools to help businesses manage the entire recruiting process, from sourcing and screening candidates to scheduling interviews and making offers.

Deploy multiple tools to help the preschools track, manage, and analyze employee data and activities, such as hiring, payroll, benefits, and performance.

We have a centralized cloud location for storing and managing employee information, including contact details, job titles, and responsibilities.

We have a process flow for onboarding new employeestraining and orientation.

The HR design is to help our preschools and businesses streamline and improve their recruiting process by providing a comprehensive and integrated platform for managing the hiring process. We manage their employee information and HR processes.

We actively manage employee payroll and benefits, including salary information, taxes, and deductions.

We have sophisticated time and attendance tracking capabilities, including time sheets and leave management.

We deploy tools for tracking and evaluating employee performance, such as performance reviews and goal tracking.

Regular preschool franchisees have to handle 17 responsibilities

Running a preschool or a daycare is a small business. Run by passionate young moms. At oxford's Rocksfordz running the business is easy and is such a pleasure. Read on.

The idea that they should handle operations, academics and not much more was born to make entrepreneurs' lives easy

At Recentamz we believe that we should take away 50% of the complex responsibilities from the franchisee.

Thus, the concept of a branchise was born. We believe that every franchisee is our own branch office.

If you see the two infographics. The one on the left has shades of green. These are 17 responsibilities of a regular preschool franchisee.

Whereas the same thing in our model -a model that we call Branch-ise we take over several responsibilities completely away from the entrepreneur

In a branchising model, the parent company will handle some components, such as marketing, HR, and training, while the franchisee is responsible for others, such as

sales and operations.

Take a look at this -the II infographic

You will see that the Red areas are fully the franchisor's responsibility. That is the responsibility of Recentamz

The two yellow areas are the joint responsibilities.

The franchisee's responsibilities are denoted in green colour

Now you will see that the franchisor -Recentamz has taken away more than half the heads under their key responsibilities freeing the franchise to focus on their Key Result Areas.

While 50% of the Responsibilities are taken away, we charge just 25% as the Royalty leaving 75% for the franchisee.

Our head office at Recentamz has academic, software, recruitment and marketing teams that take up the responsibility. The team comprises experts who have deep knowledge and experience to tackle these specialised areas. The result: Collaboration Magic that would spell s-u-c-c-e-s-s!

We take away more than 50% of responsibilities from the franchisee

Strict security and hygiene protocols

At Oxford's Rocksfordz we are responsible for ensuring the safety and security of our students and staff. We have checklists and processes that ensure:

1. Controlled access: We implement measures to control access to the facility, such as a security system and CCTV cameras. This can help prevent unauthorized individuals from entering the building.

2. Visitor management: We have a system for managing visitors, such as requiring visitors to sign in and wear a badge or provide identification.

3. Emergency procedures: Preschools should have procedures in place in an emergency, such as a fire or natural disaster. This may include evacuation procedures

and a plan for reuniting students with their parents.

4. Deep Cleaning every week: We follow regular cleaning and disinfection protocols to ensure the health and safety of students and staff. However, it may be necessary to perform a deep cleaning of the facility every week and often in certain situations, such as after an illness outbreak.

We use a cleaning solution and a disinfectant to clean and disinfect all surfaces, including floors, walls, furniture, and toys.

A deep cleaning typically involves thoroughly cleaning all surfaces and materials in the preschool, including floors, walls, furniture, and toys. It may also involve using specialised cleaning and disinfection products to kill germs and bacteria.

TrafficLites - Preschool Performance Monitoring System and Rewards

The TrafficLites metric used by Rocksfordz is a simple and effective way of measuring the performance of a preschool on a quarterly basis. By using the red, amber, and green colorcoding system, it provides a clear indication of how well the preschool is doing in terms of delivering high Net Promoter Scores (NPS) and reducing attrition and student churn.

When a preschool is in the green category, it means that they are performing exceptionally well and are delivering high NPS scores. This indicates that parents and students are satisfied with the preschool's services, and they are more likely to continue attending the preschool in the future. Additionally, when a preschool is in the green category, it also means that they are successful in reducing attrition and student churn, which is a critical factor for the success of any educational institution.

To encourage preschools to achieve the green category, the franchisor will offer additional incentives to the preschools. These incentives can be in the form of financial rewards, additional marketing support, or other benefits that can help the preschools maintain their high performance levels. By offering these incentives, the franchisor can motivate the preschools to focus on delivering high-quality services, which can help them retain their existing students and attract new ones.

In conclusion, the TrafficLites metric used by Rocksfordz is a simple yet effective way of measuring the performance of a preschool. By offering additional incentives to preschools that achieve the green category, the franchisor can encourage them to focus on delivering high-quality services, which can lead to higher NPS scores, reduced attrition, and improved overall performance.

RBC - Recentamz Business Champions Club: CAPEX Break

Even within 36-42 Months

The Rocksfordz Preschools offer incentives to their counselors who induct a forecasted number of admissions and additional revenues on a monthly basis. These incentives can be in the form of financial rewards, bonuses, or other benefits that recognize their contributions towards the growth and success of the preschools.

Similarly, entrepreneurs who strive to achieve a CapEx breakeven between two and a half to three years, instead of the stipulated 5 years, are also offered additional margins by the company over and above the 75% they already receive. This means that entrepreneurs who can achieve early breakeven are rewarded with higher profits, which can help them grow their businesses further.

Moreover, entrepreneurs who achieve early CapEx breakeven are also recognized

as part of a special club called Recentamz Business Champions (RBC). This club consists of entrepreneurs who have demonstrated exceptional business acumen and achieved remarkable success in a short period. These entrepreneurs are recognized as stars who can coach other franchises in achieving faster breakeven and growing their businesses.

By offering these incentives, Rocksfordz Preschools motivate their counselors and entrepreneurs to focus on delivering high-quality services, achieving faster breakeven, and growing their businesses. This helps to create a culture of excellence within the organization and encourages everyone to work towards the same goals. Additionally, by recognizing and rewarding exceptional performers, the company also creates a healthy competition and encourages everyone to strive for excellence.

The only preschool in India that gives you a Minimum Guarantee of Admissions of 130 Students over a 2 year period

Rocksfordz Preschool is unique in offering an admissions guarantee to its franchisees. This guarantee provides a minimum amount equivalent to 130 preschool admissions in the first 2 year period of operations. The 12-month period is calculated from the date of the start of the classes of the very first admission. The two year guarantee is subject to availability of admission space in the preschool.

If the preschool franchisee falls short of this target, they will be compensated with a minimum of Rs. 12000/- and a maximum of Rs. 16000/- against each shortfall. This means that the franchisee is guaranteed a certain minimum revenue stream, which can help them in planning and managing their finances effectively.

This admissions guarantee is a testament to the confidence that Rocksfordz Preschools have in their brand name, and the quality of education and services that they provide. By offering this guarantee, Rocksfordz Preschools also demonstrate

their commitment towards their franchisees' success, and their willingness to support them in achieving their goals.

Moreover, this guarantee can also help franchisees in attracting and retaining more students, as parents are more likely to enroll their children in a preschool that has a proven track record of delivering high-quality education and services. This can help the franchisee in building a strong brand reputation, which can translate into long-term success and profitability

In conclusion, the admissions guarantee offered by Rocksfordz Preschools is a unique and valuable benefit for their franchisees. It provides them with a safety net, ensuring a certain minimum revenue stream, and demonstrates the franchisor's confidence in the brand name and the quality of education and services provided. This guarantee can help franchisees in attracting and retaining more students, building a strong brand reputation, and achieving long-term success and profitability

The only preschool that gives you a 3.5 year CAPEX Breakeven Guarantee and a Preschool Buy Back Guarantee

The minimum guarantee clause of Rocksfordz Preschool is designed to provide peace of mind to the franchisees. This clause suggests that preschools should have achieved 50% of the CapEx breakeven in three and a half years. This means that they will be well on their way to getting the total CapEx back within the projected five years.

However, if the preschool franchisee falls short of this target, Rocksfordz Preschools will give a buy-back of the preschool at a predetermined price range of Rs. 15-18* lakhs. Rocksfordz will buy back the school in the fourth year if the franchise is unable to achieve the CAPEX in threeand-a-half years.

This buy-back guarantee provides an added layer of security to the franchisee, knowing that if they are not able to achieve the minimum target, they will not suffer a total loss. They will receive a predetermined amount for their preschool, which can help them recover their investment to some extent.

Moreover, the franchisee can also transfer the lease agreement to the franchisor, which will ensure that the preschool continues to run smoothly under the same brand name. This can also help the franchisee to avoid any additional costs associated with lease transfer or any legal formalities.

In conclusion, the CAPEX minimum guarantee clause offered by Rocksfordz Preschools provides a safety net to the franchisee and encourages them to focus on achieving the minimum target. This ensures that both the franchisor and the franchisee work towards the same goal, which is to make the preschool a success.

Additionally, the buy-back guarantee and lease transfer option provides the franchisee with peace of mind and ensures that the preschool continues to operate smoothly even in case of any unforeseen circumstances.

Frequently Asked Questions at

a glance

Do you have an international curriculum?

Yes. from Oxford Science Park, UK. See Page - 3

Do you have a proprietary teaching methodology?

Yes, it's called CAREERS - See Page - 12

Do you have a minimum guarantee of admissions?

Yes, we guarantee 55 admissions every year for the first 2 years. See page - 55

Do you have a CapEx return Guarantee?

Yes, we do. See page - 53

Do you have a business buyback Guarantee?

Yes, we do See page - 57

Who's heading the academic team and what expertise do they have?

See page - 62 . The academic team has more than three decades of expertise in early childhood education.

How many revenue streams do you have?

We have more than 18 revenue streams. See Pages 18 to 27

What is the USP of the brand?

With 18 revenue streams, we deliver an entire child care ecosystem and thus, we are much more than a standalone preschool. And it’s from Oxford Science Park, UK.

Do you have software and mobile applications including online classes and homeschooling?

Yes. Recentamz is an Edu-tech company.

Frequently Asked Questions at a glance

Who will create lead generation for my centre. We would. See page - 36

Would you handle training and recruitment?

Yes. See Page - 44

Do you have a payment gateway for free collection?

Yes, we do. And we offer multiple payment options.

What is the core advantage of your franchising?

See page - 46 We have taken away a lot of responsibilities from you so that you can just focus on operations. We treat you as a branch office and we call this as branch-ising.

Do you give us a deferred franchise fee advantage so that we can literally earn and pay the franchise and brand licence fee.

Yes. we do. We are the only Preschool brand that gives you this advantage.

What is the Royalty that you charge?

We charge 25% royalty on all revenues.

See Page - 30 for the Call Centre Advantage

See Page - 16 for Software

See Page - 34 for Processes and Checklists

See Page - 38 for Lead generation for your centre

See Page - 42 for incentives to the counsellor, Page - 50 for incentives for School Team and Page - 52 for the entrepreneur.

What is the space that we require for setting up a preschool

We recommend a minimum of 2500 to 3500 square feet in a residential area with a ground floor. space. The more the space, the better as we will be able to deliver an entire childcare ecosystem.

Meet the academic directors and their team of super teachers

The heart and soul of Oxford's Rocksfordz is our team of dedicated teachers. Every day, is a teachers day at Oxford's Rocksfordz. And for the kids their teacher is the best. Because, she opens up a world of wonderland for them. Smiling, cheerful, encouraging she makes them feel wise and strong, smart and cheerful.

At Oxford's Rocksfordz we have a curriculum team at our office at the Oxford Science Park, UK. And an able academic team in India headed by two of our Academic Directors who have a wealth of knowledge and expertise. Meet them.

Lakshmi Annapurna Chintaluri - Academic Director.

Certified in Advanced Educational Leadership from Harvard University, USA, completed her Master's in Sociology from Madurai Kamaraj University, Honours in Systems Management from NIIT Ltd. is a certified Lead Auditor for the ISO 9001 –2015 standards.

Her experience spans 28 years in the field of education, with 25 years in a leadership position as a franchisee owner of NIIT LEDA and NIIT@School of NIIT Ltd., and as a Vice Principal and Principal in various schools in Al Khobar, Dammam at Saudi Arabia and Dubai, United Arab Emirates.

Tripta Tarunesh - Academic Director

With 28 years of vast experience in different fields and exposures, Tripta has grown as a person driven by her passion for the developmental domains of young children, from when they are born to 12. Her 17 years of work innings in the field of education have given her the exposure to handle children struggling to make a mark. She has the expertise of being a teacher, coordinator and principal of various schools. She has received the AWWA award of excellence for her work.

Recentamz -the dream team to help skyrocket growth

Venkata Chintaluri - Director and Chief Technology Officer

Venkata Chintaluri is an influential IT leader based out of Canadawith a proven track record in technology product management specialized in application design, system integration, data governance, project management, and business analysis. With 14+ years of experience in the technology industry, He is dedicated to making technology people-centric, putting the needs and experiences of users at the forefront of my approach, and designing solutions that empower them and enhance their learning experience.

Anu Ayyar - Director APAC - Franchising and Preschool Revenue Growth

Anu Ayyar is a CRM and Marketing Automation expert with more than two decades of expertise in Microsoft Dynamics, Hubspot, Pardot, Zoho, Act, Sage CRM and many more. Anu Ayyar is in charge of helping companies scale their revenue targets by blending sales, CRM and technologies. An expert in business analytics. She also heads the Recruitments division -an independent strategic business unit. Anu Ayyar started her career as a teacher and loves kids. That's what inspired her to take up the mantle at Recentamz.

Shrinivas Ayyar - Director APAC -Branding and Marketing

Shrinivas Ayyar is a branding and marketing guru. The winner of the Top 50 Digital marketers in India Award in 2013 when Digital Marketing was nascent. Has trained hundreds of top CMOs in Digital Marketing thru NIIT and Digital Marketing Institute Ireland. Has successfully launched more than 450 brands (including 51 educational and school brands)and made them famous. Winner of more than 30 Advertising Excellence Creative Awards. Is an expert in LinkedIn Marketing. At Recentamz, Shrinivas Ayyar handles the branding and marketing of preschool brands.

Recentamz

Recentamz Edutech - bringing the best preschools to India and Asia Pacific

Artificial Intelligence-based Preschool Software.

Recentamz EduTech Pvt Ltd is a new-age edtech company. We are co-creating two brands of preschools. Rocksfordz is our brand from the UK with the teaching methodologies curated at the Oxford Science Park.

We are also making school software deployment easy for school owners by creating central teams which will handle the entire software suite of AIbased School Admissions, videobots, chatbots, and marketing automation. We are investing in a 12-hour centralised call centre for preschools and primary schools.

Preschools are small businesses run by passionate teachers, academicians, and loving moms who adore kids. Our curriculum and technology teams are at our hubs in Helsinki, Finland and the Oxford Science Park, Oxfordshire. And the Indian operations opposite the iconic

Sarath City Capital Mall, Kondapur, Hyderabad

SAAS army

An army of Remote SAAS providers

We are creating a talent pool of Software professionals who can operate and manage the software remotely Teams and Triumphs

Recentamz also brings in career counselling, teachers training in the ECCE methodology, recruitments and placements for preschool staff: teachers, housekeeping, principals and an EDP program for business owners. Thus, creating a professional learning and development organization.

Think Global. Act Local Advantage

The directors in the APAC region have extensive experience in Academics, Technology, Branding, Marketing and Digital Analytics. Recentamz is a company that was born after the devastating COVID-19. And is creating technologies and teams for a post-pandemic world.

Our offices in UK, Finland and India

John Eccles House, Oxford Science Park, Robert Robinson Ave, Littlemore, Oxford OX4 4GP, United Kingdom.

Graniittitalo: Antinkatu 3D, 7th floor, Helsinki, Finland 100