1. Research what people are searching

To begin, put yourself in your audience’s shoes. Think about what questions they might have or what terms they’d use to find what you offer.

Use search engines, social media, and forums to discover common queries related to your niche.

2. Find Primary Keywords

Primary keywords are the main topics that represent your content or business. These are typically broader terms with higher search volumes.

Use tools like Ahrefs, Google’s Keyword Planner, or SEMRush to identify relevant primary keywords that best align with your content.

3. Find Secondary Keywords

Secondary keywords are more specific and related to your primary keywords. They usually have lower search volumes but can be valuable for targeting a specific audience.

Tools like Ahrefs and Ubersuggest can help you discover relevant secondary keywords.

4. Check Search Intent

Understanding the search intent behind keywords is essential. Ask yourself: Are people looking for information, wanting to buy, or looking for something else?

Tailor your content to match the user’s intent to increase engagement and conversions.

5. Find competitor keywords

Analyze your competitors to see what keywords they are targeting.

Tools like MOZ and SEMRush provide competitor analysis, helping you identify potential opportunities and gaps in your strategy.

6. Assess your chances of ranking

Consider the competitiveness of keywords. High search volume keywords might be challenging to rank for, especially if your website is new or lacks authority.

Balancing high-competition and low-competition keywords can give your content a better chance of ranking well.

7. Use tools – SEMRush, Ahref, MOZ, Ubersuggest

These tools mentioned earlier are essential for an effective keyword research process. They offer valuable insights into search volumes, keyword difficulty, competitor analysis, and more.