ROAMING MAN PACKAGING
BRAND IDENTITY & PACKAGING DESIGN
Capitalizing on hand drawn typographic design and copper accents, the award winning Roaming Man Tennessee Straight Rye Whiskey brand and packaging design features regional references and concepts that celebrate Smoky Mountain culture. The cultivation of information about each edition of whiskey is also offered to the consumer through a designed gas chromatagraph, and an edition specific label.
CopperDetail on Whiskey Box Contents
Detail of Whiskey label PACKAGING AWARDS WON
American Advertising Federation (AAF) Gold ADDY
Bottle of Roaming Man overlooking the Sugarlands
Roaming Man Gas Chromatagraph: DNA of theWhiskey
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
American Advertising Federation (AAF) Judges Choice ADDY
MicroLiquor Gold Medal
ROAMING MAN PACKAGING
BRAND IDENTITY & PACKAGING DESIGN
These images show a bit of design process, as well as other brand supporting elements.
Sketch and in-process version of Roaming Man Logo
Roaming Man First Edition Certificate
Branded Etched Rocks Glass
In process versions of Roaming Man label
In process versions of Roaming Man label
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
SUGARLANDS MOUNTAINFEST BRANDING/SIGNAGE
BRAND IDENTITY DESIGN ACROSS PLATFORMS
Sugarlands MountainFest is a festival held in the heart of Gatlinburg, TN that combines a music festival with mountain culture. This page shows an expanded branding platform and assets which informed the stage and wayfinding banners and signage. The icon set was a key element in sub-branding festival features for continuity across platforms.
MountainFest Raglan Shirt MountainFest Event Poster: Road Cycling
MountainFest Print Advertisement
MountainFest Social Media Assets
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
MountainFest Credentials
Branded Steel Pints
SUGARLANDS MOUNTAINFEST BRANDING/SIGNAGE
PRINT DESIGN
Sugarlands MountainFest is a festival held in the heart of Gatlinburg, TN that combines a music festival with mountain culture. This page shows an expanded branding platform and assets which informed the stage and wayfinding banners and signage. The icon set was a key element in sub-branding festival features for continuity across platforms.
Front of the Mountainfest Program with Maps and Event Routes
Back of the Mountainfest Program with Daily Event Schedules
MountainFest Event Map and Course Routes Complete with Icon Key
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
HYSTERIA
GRADUATE PROGRAM SUBMITTAL AT A MAJOR UNIVERSITY
Hysteria was both written and composed by Relise Design Co. The book and all visual information are a comment on the ways technological development has altered the way humans interact and communities behave over time. Timelines, researched case studies, poignant photography, integrated systems of hierarchy, and selectively chosen materials for print production have garnered this pieces honors in both a University gallery, as well as interest in large scale publishing due to content strength, interactivity, and overall emotional impact on the reader.
Contents
Contents and explanation of case study section of book
Introduction, using photos of Houdini chained to entice reader to read why
Case Study One, uses a timeline to aid reader in understanding where technology and world events were in context to the topic
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
HYSTERIA
GRADUATE PROGRAM SUBMITTAL AT A MAJOR UNIVERSITY
Gate-fold timeline to aid reader in identifying where technology and world event changed over 2oo years of industry
Chapter 5 spread, Sports & Tsunamis
Inner spread for chapter 8
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
KANSAS STATE UNIVERSITY
IA+PD 50TH ANNIVERSARY BRANDING SUBMISSION
The most cost effective way of communicating the newly developed 5oth Anniversary brand identity to students, alumni, and staff was to generate an online resources by which all pertinent event information would be curated. While the IA+PD department merely sought to list dates a schedule and school history, this solution sought to create an intuitive online user experience that would foster higher rates of alumni engagement and ultimately fundraising through sales.
Home
Limited print poster series
Key IA+PD facts & event schedule
Graphic UI
Speaker bios & social media links
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
Promotional collateral and mailers
KANSAS STATE UNIVERSITY
IA+PD 50TH ANNIVERSARY BRANDING SUBMISSION
Relise Design Co. was propositioned to research and re-imagine the branding concept for this award winning institutions 50th Anniversary celebration. The new brand was to be flexible and lively, function in harmony with existing University brand standards, yet maintain a progressively clean look and feel that would engage both students and alumni alike. Hexagon symbolizes the hardware used in “making” things, and a nod to furniture design
“5” and “0” overlap much like Interior Architecture dues with Product design
Hexagon is pushing type forward just as IA+PD does with design disciplines
60 Deg. Angle references drafting triangles
After, Clockwise: New brand identity; logo concept; logo variation & color boards; textural logo applications
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
KNOXVILLE AREA ASSOCIATION OF REALTORS
BRAND IDENTITY REDESIGN
The KAAR organization realized they needed a new look, they researched their options, and prior to engaging the services of Relise Design Co. had a number of frustrating and costly experiences often found with inadequate designers. Relise Design Co. worked side by side with the KAAR director and team to establish a fundamental premise for the new brand that would cater to both residential and commercial markets, and retain a timelessly luxurious clean look and feel. Once the new brand was complete the director was quick to assert how painless and informative Relise Design Co.'s process was, and highly impressed with such robust results.
Before, Original logo and sign
Before, sample misfire logo
After, Clockwise: New brand logo, conference collateral, letterhead and business cards, letterpressed note card and sleeve
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
POWER TOWER
MODULAR FURNITURE DESIGN
This modular piece of furniture , named the Power Tower, aims to streamline small business workspace by consolidating the horizontal space of devices such as printers into vertical storage. The removeable shelves are all adjustable for device specific sizes, and each shelf has a channel for cords to corral in as they flow down the back of the tower to a mounted power strip. All sides are open for ventilation, the unit is outfitted with locking casters for ease of transportation and moving, and the bottom storage space houses all print materials.
Product brochure and concept
Product Poster
In-Process Fabrication of Tower
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
Completed and Stored Tower
BRAND DESIGNS
BRAND IDENTITY DESIGN &
These are a number of the brands designed for under Relise Design Co. & at bottom are three liquer labels design at Sugarlands Distilling Co.
Rally PR + Marketing Logo (Hand drawn)
Etonné Chocolatier Logo (Hand drawn)
Wake Outfitters Logo (Hand drawn)
Pumpkin Spice Latte Appalachian Sippin’ Cream Label
Eggnog Appalachian Sippin’ Cream Label
Strawberry Dream Appalachian Sippin’ Cream Label
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
LINCOLN MEMORIAL UNIVERSITY DUNCAN SCHOOL OF LAW
Before
After
RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com
RECRUITMENT FLYER