Rachel Elise Design Samples

ROAMING MAN PACKAGING

BRAND IDENTITY & PACKAGING DESIGN

Capitalizing on hand drawn typographic design and copper accents, the award winning Roaming Man Tennessee Straight Rye Whiskey brand and packaging design features regional references and concepts that celebrate Smoky Mountain culture. The cultivation of information about each edition of whiskey is also offered to the consumer through a designed gas chromatagraph, and an edition specific label.

CopperDetail on Whiskey Box Contents

Detail of Whiskey label PACKAGING AWARDS WON

American Advertising Federation (AAF) Gold ADDY

Bottle of Roaming Man overlooking the Sugarlands

Roaming Man Gas Chromatagraph: DNA of theWhiskey

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

American Advertising Federation (AAF) Judges Choice ADDY

MicroLiquor Gold Medal

ROAMING MAN PACKAGING

BRAND IDENTITY & PACKAGING DESIGN

These images show a bit of design process, as well as other brand supporting elements.

Sketch and in-process version of Roaming Man Logo

Roaming Man First Edition Certificate

Branded Etched Rocks Glass

In process versions of Roaming Man label

In process versions of Roaming Man label

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

SUGARLANDS MOUNTAINFEST BRANDING/SIGNAGE

BRAND IDENTITY DESIGN ACROSS PLATFORMS

Sugarlands MountainFest is a festival held in the heart of Gatlinburg, TN that combines a music festival with mountain culture. This page shows an expanded branding platform and assets which informed the stage and wayfinding banners and signage. The icon set was a key element in sub-branding festival features for continuity across platforms.

MountainFest Raglan Shirt MountainFest Event Poster: Road Cycling

MountainFest Print Advertisement

MountainFest Social Media Assets

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

MountainFest Credentials

Branded Steel Pints

SUGARLANDS MOUNTAINFEST BRANDING/SIGNAGE

PRINT DESIGN

Sugarlands MountainFest is a festival held in the heart of Gatlinburg, TN that combines a music festival with mountain culture. This page shows an expanded branding platform and assets which informed the stage and wayfinding banners and signage. The icon set was a key element in sub-branding festival features for continuity across platforms.

Front of the Mountainfest Program with Maps and Event Routes

Back of the Mountainfest Program with Daily Event Schedules

MountainFest Event Map and Course Routes Complete with Icon Key

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

HYSTERIA

GRADUATE PROGRAM SUBMITTAL AT A MAJOR UNIVERSITY

Hysteria was both written and composed by Relise Design Co. The book and all visual information are a comment on the ways technological development has altered the way humans interact and communities behave over time. Timelines, researched case studies, poignant photography, integrated systems of hierarchy, and selectively chosen materials for print production have garnered this pieces honors in both a University gallery, as well as interest in large scale publishing due to content strength, interactivity, and overall emotional impact on the reader.

Contents

Contents and explanation of case study section of book

Introduction, using photos of Houdini chained to entice reader to read why

Case Study One, uses a timeline to aid reader in understanding where technology and world events were in context to the topic

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

HYSTERIA

GRADUATE PROGRAM SUBMITTAL AT A MAJOR UNIVERSITY

Gate-fold timeline to aid reader in identifying where technology and world event changed over 2oo years of industry

Chapter 5 spread, Sports & Tsunamis

Inner spread for chapter 8

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

KANSAS STATE UNIVERSITY

IA+PD 50TH ANNIVERSARY BRANDING SUBMISSION

The most cost effective way of communicating the newly developed 5oth Anniversary brand identity to students, alumni, and staff was to generate an online resources by which all pertinent event information would be curated. While the IA+PD department merely sought to list dates a schedule and school history, this solution sought to create an intuitive online user experience that would foster higher rates of alumni engagement and ultimately fundraising through sales.

Home

Limited print poster series

Key IA+PD facts & event schedule

Graphic UI

Speaker bios & social media links

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

Promotional collateral and mailers

KANSAS STATE UNIVERSITY

IA+PD 50TH ANNIVERSARY BRANDING SUBMISSION

Relise Design Co. was propositioned to research and re-imagine the branding concept for this award winning institutions 50th Anniversary celebration.

The new brand was to be flexible and lively, function in harmony with existing University brand standards, yet maintain a progressively clean look and feel that would engage both students and alumni alike.

Hexagon symbolizes the hardware used in “making” things, and a nod to furniture design

“5” and “0” overlap much like Interior Architecture dues with Product design

Hexagon is pushing type forward just as IA+PD does with design disciplines

60 Deg. Angle references drafting triangles

After, Clockwise: New brand identity; logo concept; logo variation & color boards; textural logo applications

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

KNOXVILLE AREA ASSOCIATION OF REALTORS

BRAND IDENTITY REDESIGN

The KAAR organization realized they needed a new look, they researched their options, and prior to engaging the services of Relise Design Co. had a number of frustrating and costly experiences often found with inadequate designers. Relise Design Co. worked side by side with the KAAR director and team to establish a fundamental premise for the new brand that would cater to both residential and commercial markets, and retain a timelessly luxurious clean look and feel. Once the new brand was complete the director was quick to assert how painless and informative Relise Design Co.'s process was, and highly impressed with such robust results.

Before, Original logo and sign

Before, sample misfire logo

After, Clockwise: New brand logo, conference collateral, letterhead and business cards, letterpressed note card and sleeve

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

POWER TOWER

MODULAR FURNITURE DESIGN

This modular piece of furniture , named the Power Tower, aims to streamline small business workspace by consolidating the horizontal space of devices such as printers into vertical storage. The removeable shelves are all adjustable for device specific sizes, and each shelf has a channel for cords to corral in as they flow down the back of the tower to a mounted power strip. All sides are open for ventilation, the unit is outfitted with locking casters for ease of transportation and moving, and the bottom storage space houses all print materials.

Product brochure and concept

Product Poster

In-Process Fabrication of Tower

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

Completed and Stored Tower

BRAND DESIGNS

BRAND IDENTITY DESIGN &

These are a number of the brands designed for under Relise Design Co. & at bottom are three liquer labels design at Sugarlands Distilling Co.

Rally PR + Marketing Logo (Hand drawn)

Etonné Chocolatier Logo (Hand drawn)

Wake Outfitters Logo (Hand drawn)

Pumpkin Spice Latte Appalachian Sippin’ Cream Label

Eggnog Appalachian Sippin’ Cream Label

Strawberry Dream Appalachian Sippin’ Cream Label

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

LINCOLN MEMORIAL UNIVERSITY DUNCAN SCHOOL OF LAW

Before

After

RACHEL ELISE ALLEN | +1 913 484 7559 | relise@me.com | relisedesigns.com

RECRUITMENT FLYER