Hysteria

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HYSTERIA





Why does it take a crisis to unite us?



What does a superfan at a bowl game have in common with a kid orphaned by a devastating tornado? Why are the greatest communication tools the same ones that destroy our ability to connect with each other? Does our care factor for others have a shelf life? Are you addicted to reality TV more than you are to reality?



HYSTERIA




DEDICATION Thank you Mom & Dad for supporting and trusting me in this gamble of a career change. I will forever be thankful.



CONTENTS


001

CHAPTER 1

CHAPTER 6

049

005

CHAPTER 2

CHAPTER 7

071

021

CHAPTER 3

CHAPTER 8

075

031

CHAPTER 4

CHAPTER 9

082

039

CHAPTER 5

SOURCES

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INTRODUCTION

THE GOOD OLE DAYS... THE OLD COMUNITY

THE OTHER WORLD... THE INFORMATION AGE

DESENSITIZED... THE NEW COMMUNITY

SPORTS & TSUNAMIS

ALL WIPED OUT CASES IN POINT

SHELF LIFE

FULL CIRCLE

TIMELINE




9 Introduction

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INTRODUCTION Put aside your name, your politics, and your religion, and what’s left? Do you still

opportunity at basic education.

then causing you more stress.

In 2011 roughly 87% of the popula-

We’ll cover why that matters later.

tion 25 or older was a high school

But think of the domino effect here:

have a purpose? What about a will

graduate. Of that 87%, 40% had

technology spawns new inven-

to keep on, to work, and to coexist

earned Associate’s and or a Bach-

tions; new inventions consolidate

with people around you? Do you

elor’s Degree. With all of these

the work of seven people into your

even have ‘people’? Or are you an

educated people running around

one person position; your boss has

island unto yourself drifting in

one might think we could figure

to make budget cuts and downsiz-

this digital age consuming every

out how to retain the sense of com-

es your department; you take on

megabyte and pixel that comes

munity that was so unifying in the

additional work from the down-

your way? What is your passion, or

days before the digital age.

sized employees; your concern for

better yet, what gets you high?

We've become social escape artists

job security in this rough economy

No, I’m not talking about the spe-

in everything, dating, business,

pressures you to work longer

cial brownies your roommate used

even hanging out with our friends.

hours; you let loose by purchasing

to fix, but what is it that inspires

Is it the glorified new gadgets that

a new gadget you justify by the

and motivates you?

we so desperately attach ourselves

uses it has to support your work;

In America, and from what I

to that are sending our families, if

you sync the gadget with your

experienced living in Britain, we

not our, bodies into dysfunction?--

online community; your interac-

are living in an age where people

These days the workplace is

tions with the people in your life

have lost a sense of community,

full of the expectation that technol-

relegate to face to screen; the value

family, and overwhelmingly our

ogy will crunch the time spent on

and depth of your relationship can

purpose. In comparison to most of

certain tasks, then the implemen-

be tracked to social network activ-

the world we are quite well off in

tation of it results in technological

ity and text messaging. This cause

our standard of living, despite the

unemployment. Unemployment by

and effect changed the way you

decline seen in this recent reces-

consolidating multiple jobs into a

function on a daily basis and the

sion our economy is still crawling

single position. The very thing that

tools to ease the stresses of work

out of. Nearly everyone has an

is meant to ease the workload is

have bound your social capabilities.

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1 Introduction

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It takes a significant emot-

is it that we only put aside those

ional event for you to connect with

gadgets and engage others in our

other people in a meaningful way

community when a major event,

that empowers your human spirit,

or disaster takes place?

because the life you lead is now

We’ve all heard that rule of

suppressed by digital interactions.

thumb that “knowledge is power”,

The zombie effect caused by tech-

and we all want to live in a better

nology has created an absent pres-

place right? By knowing how we

ence of its users. We walk down the

reached to this state and realizing

street and instead of speaking

that interdependency can restore

to one another the phone is out,

our faith in each other as well as

and ‘liking’ photos on Facebook.

the community we can strengthen

At a distance it one might say

our resolve as a species to stand

they’ve been so busy and couldn’t

united even when there is not a

call, but a glance at their social

crisis at hand. We just need to keep

networking page tells a different

this one thing in mind…can too

tale. At this point an innocent fib

much of a good thing can be bad?

becomes a seedling for strained relations and mistrust. So, why

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THE GOOD OLD DAYS

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THE OLD COMMUNITY

Like it or not, you are part of a community. For the sake of

Community |kə’myoonitē| n ( pl. communities )|

argument, personal experience, first

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hand accounts, cultural diversity, and a condensed history, we will

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skew the perspective of empirical evidence to that of North America and the United States particularly. 22

Okay class…lets begin. What is a community? A Community is defined as…

1 a group of people living in the same place or having a parti-

The Good Ole Days...The Old Community

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cular characteristic in common.

2 a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

3 Ecology a group of interdependent organisms of different species growing or living together in a specified habitat.

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The Good Ole Days...The Old Community

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Growing up about the time

for the Matrix trilogy movies as

that technology was being intro-

it was all black with green charac-

duced to public schools in the way

ters. It was a year or two later that

of computerized library systems,

Spring Woods Elementary School

typing class, and laser disc players

in Woodbridge, VA revamped their

(remember those gigantic discs

computer lab with Apple II desktop

that looked like a cross between

computers. Having learned on

a DVD and an LP?), there was an

PC’s I was so excited to see what

expectancy to teach students how

my tech savvy Uncle David had

to be computer literate, or rather,

been raving about on family visits.

technologically literate.

The only thing we used the Apple

Fortunate enough to have been

II’s for was playing a few eight-bit

raised by a techie pilot who stocked

games and word processing, which

our house with the latest dot-ma-

was boring to a third grader. The

trix printer, computer games, and

games were fairly entertaining, but

floppy disks I had a good handle on

there was only a selection of three

the usability of a home computer

or so, most fam-

by age six. At that point the only

ously The Oregon Trail (I always

“laptop” I’d ever seen was the mon-

died of a broken leg or diphtheria),

strous IBM that my dad propped up

Frogger, or Chess. While these

on his lap to accomplish little more

computers only contained maybe

than word processing. It was like

one MB of RAM for each comput-

a two-foot by two-foot green and

er, it’s now very apparent that the

almond colored box with a full size

concept of learning how to interact

keyboard and integrated six-inch

with a machine would only become

by six-inch screen. That screen by

more of a necessary evil. Now we

the way had to be the inspiration

carry portable USB drives that

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machines and with the help of

ironic thing was that the teachers

only dreamed of having. From the

the Internet formed a new online

were teaching us about traditional

first lab computers, to the current

community. The online communi-

communities through games such

standard of every person owning

ty exponentially increased into a

as The Oregon Trail. All anyone in

a laptop, smartphone, and using

sizeable population congregating

the masses really knew about was

a terminal at work as well, we

in an invisible realm.

the urban, suburban and rural com-

have resorted to storing much of

  Looking back on the times

munity types. Little did we know

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bulky lab computers at that time

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I spent in the computer lab, the

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our life and information on these

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dwarf the storage capacity the

The Good Ole Days...The Old Community

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ten years later Facebook would be

and buying a stamp only to get

handwritten letter?

started out of a dorm room, and

the message delivered a thousand

Think of the handwritten

chat rooms as well as discussion

times slower. But while email is a

form of correspondence the poster

boards would be tearing down the

regular activity, many of us sort

child of the old community. Here’s

miles of distance between people.

through junk mail and bothersome

a bit of background, on where I’m

It was a great revelation to think

forwards on a daily basis, while the

coming from. Born in 1957, my Dad

that by using this box with a

convenience factor seems to nose

was raised in an Army Family with

screen, I could type out a message

its way even further into our lives.

a Chaplin father (who hoarded

and electronically mail it to family

So what about the value of dig-

the latest technologies for com-

members across the country as

ital communication such as email,

puters) and a very intelligent and

opposed to handwriting a letter

text, or an instant message over a

artistic mother who graduated

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because you may never see

when I was seven.

din–Baylor in Texas. He graduated

them again. Another might be

It was a week after my

from Southwest Texas State with

because my mother’s family valued

birthday and my mom came in to

an Undergraduate in Computer

the unit of family and community.

where I was doing my homework

Science and Mathematics Minor in

It’s like that pioneer spirit the early

and asked, “Have you finished

1979? and began a 22-year career

settlers had to survive physically,

writing your thank you notes yet?”

in the US Air Force as a Pilot.

economically, and socially.

Knowing full well I hadn’t touched

As for my Mom she was born in

Nonetheless, it was inspired in me

a single one I replied, “almost”.

1963 and raised in Chandler , AZ,

as a small child that I could do any-

Another week passed by before she

the daughter of a Police Officer

thing but in doing so I needed to

asked again, but this time there

and a schoolteacher. After her

obey the rules, use my talents, and

was an ultimatum. “Rachel Elise!

family went through some devas-

value people because you never

If you don’t write your thank you

tating changes she worked her way

know who you will cross paths with

notes every one of your birthday

through high school and earn a

in the future. In all the small things

presents will get mailed back to

scholarship to Grand Canyon

my mother would always find a

the people who sent them.

University where she met my fa-

lesson or a principle to instill in my

You don’t want people to think

ther and became a teacher herself.

brother and I. Like the time PJ,

you’re ungrateful.” I knew the

They married on the first day of

my younger brother, and I were

expectation, and finally complied.

spring in 1982, and two years later

playing and the neighborhood

Mostly for fear that I would disap-

I was born.

bully tied him to a tree. PJ’s best

point the people I loved, not losing

Maybe it was the fact that my

friend found me and after I untied

the gift. To this day I continue to

parents grew up in an era when

him and we got home our mom

hand write not just thank you notes,

it was common to go a long time

made it clear, “This is why you

but post cards and letters, even the

without seeing each other, causing

take care of your family. You never

occasional unconventional postal

them to appreciate the precious

know when you will need your

approved item. The beauty behind

time spent with people. In the

sister. So you kids need to be nice

this is the knowledge that when

military however, this was often

to each other.” Another time was

you receive a handwritten letter,

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from The University of Mary Har-

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you know that the sender took time

necting with people. As an adult

analog messages were sent among

out of their day and life to create

I have many friends who were

people until the acknowledge-

something that has more intrinsic

never taught this as children, and

ments started pouring in.

value than the social norm of sim-

while most of our friends resort to

Honestly I think it’s very sad.

ply sending an email. It’s as though

connecting over social networking

People need to be needed and

that letter says, you are worth more

sites, I always get a phone call or

in the case of a child they don’t

to me than a quick canned email.

a reciprocal letter when they open

know what they need or what will

They say it takes a village to

their carefully written card from

be needed as a skill. Those that

raise a child, but so many people

me. Employers I’ve interviewed

still operate in these somewhat

don’t really get the concept of what

with, though I may not have been

old-fashioned forms of communi-

that means because we look for

hired, have later contacted me to

cation ought to be passing on the

quick facts to make statements on

express their appreciation as well.

values not just the technical skills

the right and wrong ways of doing

I never really understood how few

of the act.

things. Often neglected are the undocumented values and positive reinforcements that personal connections between people of any age have. In the case of the thank you notes, it became clear to me that a heartfelt thank you was more appreciated than just the act of writing “thank you” and my name. The recipients of the cards would always go out of their way to let not just our family but mutual friends know how great it was that we had been taught this dying art of con-

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The value those people had in my upbringing was more hands-on

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than in that of my peers that accompanied me to school or church.

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Inherently they felt that I was willing to make more of an effort than the other kids and some even

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used the term “she’s not like the other kids”. I do not attribute that

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to my own decisions but rather the reasons I made the decisions I did…

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as a bi-product of the lessons I was taught. fewer and fewer across the latest generations of youth. The younger generations of today are ego-centric and think they have the power to command their own futures while also demanding everything. Consider the age they have been raised in though. They have instant everything at their fingertips. The world is more of a dangerous place so parents are a bit more skeptical of even the neighbors, and their technological literacy in

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The Good Ole Days...The Old Community

These lessons are becoming


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many ways surpasses their parents

taken away the desire and need for

and Knoxville. In no uncertain

abilities. Kids are “Googling”

kids to look to adults, and more

terms I have heard a number of

every-thing from sex, to instruc-

importantly a mentor and their

them honestly admit that they wish

tions on how to build a pipe bomb.

parents for answers to their ques-

more young adults would come

They can find the answers for

tions? There are so many missed

hang out with them. When I asked

virtually anything and are keen on

opportunities to invest in the lives

why, the answer always remained

hiding their motives and intents

of others, particularly kids, and

the same. They wanted to talk with

for fear of condemnation.

the moments for a grandfather to

us about things they couldn’t share

Possibly even the mere thrill of

share a lesson or even just bonding

with their parents, and to hang

getting away with breaking the

time with his grandson may be one

out with people they wanted to be

rules in genereal. It astonishes me

weekend a year. No matter how

like or that their parents would

how many parents blindly trust

seldom each opportunity counts.

approve of. My motivation for

their kids. How many times do you

Five years ago I wouldn’t have

making myself available to these

hear in the media the parents of

agreed, but since then I’ve spent

kids was partly due to wanting

child murderers say they couldn’t

countless hours volunteering with

to offer them a younger role model

believe their kid would do that?

kids from K-12/college age in var-

that was educated. Though I was

The availability of information has

ious organizations in Kansas City

fortunate enough to come from a

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9 8 7 6 5 4 3 22 1 the unnoticed kids a chance to feel

was younger I didn’t have someone

seen and heard. The other side of it

in my life that was well educated,

for me was to have an accountabil-

put toge-ther, and interested in

ity factor in my life. You would be

hanging out with me. This made

amazed at what you’ll think twice

me feel even more like the awk-

about doing or saying if you know

ward ugly duckling than my peers

there are people looking up to you.

who connected with someone, so

Let me say that again, not watch-

I guess this was a way for me give

ing you…looking up to you.

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loving and stable family, when I


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ior was addressed by a frustrated

respect through an emotionless

is not centric around me, personal

salesperson to their client and if

text message. If you turn back time

decisions ultimately affect more

they got a response at all it was a

that situation would have gone

than the decision maker.

simple text message, “sorry, wish

very differently prior to the Internet

This brings me to my next

we could have done a deal. I bought

and cellular phone. Body language

point: Personal Responsibility.

it already.” In a situation like this it

would have narrated the words

As mentioned before we have be-

is both the customer and salesper-

spoken, and emotional connections

come escape artists, socially

son that lost out. The salesperson

would have been made between the

speaking that is. We resort to the

compromised their time and gave

staff and the client. The original

black and white typed characters,

into the demands of the customer,

reason the client sought out the

the latest acronyms, and emoticons

who was all about their own well-

store was due to a need or at least

to organize a night out with friends

being by the way, and didn’t get the

a suspected need, so the trip to

and break up with dates alike.

opportunity to show great cust-

the store was more informational

Unfortunately in the professional

omer service and sell the value of

than recreational. The client likely

world it becomes just the same.

being cared for, not just getting

would’ve bought a product and

I was in sales for over two years and

what they think is a “good” deal.

continued to befriend the salesper-

my colleagues and I all witnessed

The customer lost out on making

son as a member of the community,

first hand the lack of face time

a friend in the industry whom they

rather than a vehicle for putting

we got with customers as a result of

could come back to with other

the product in their hands, and

the Internet and text messaging.

concerns and needs, not to mention

pending a good experience would

Customers would constantly expect

when a person allows their needs

return for future products as well

us to neglect our in-store clients to

to be sold to it often satisfies what

as services.

work a deal out with them over text

they didn’t know was a void.

Go to the mall or a car dealer-

message or email, then call another

At the end of the day though the

ship (sit near both sales and service

store (often our sister store) and

customer never fessed up to their

areas), and simply watch people.

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trouble, and have realized that life

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forfeiting their dignity as well as

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better deal. A few times the behav-

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been easy, but it’s kept me out of

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dishonorable dealings and lied,

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then attempt to play them for a

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I know that accountability has not


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They are for the most part walking

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with eyeballs virtually glued to the device in hand, talking excessively

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loud on a Bluetooth headset, or watching a television. There are the rare few who carry a book with 3

them, but how many people are actually have a conversation or

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interaction with someone sans the electronics? Not many. Aside from

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that how many are using the devices as distractions so they don’t

The Good Ole Days...The Old Community

have to emotionally engage with anyone? Like the boyfriend or husband who’s been dragged out shopping, or the teen who’s mom is trying to buy her some new clothes. There isn’t accountability there by the peers, parents, or even kids to consider the effect their behavior is having on those around them. We’ve all felt it, and we have all been guilty of it. It’s like you’re meant to serve and be kind to that person while they act as though you are a hindrance to their technological activities.

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"not my will but thine be done."


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the use of technology that lead to

and the list goes on. You feel as

distractions greed and inequality.

though everyone is concerned with

With a plain style of dress, straw

only their selfish priorities and you

hats, suspenders, and buggies, it is

don’t matter to them in the least,

not difficult to see why so many of

even as a human.

us perceive the Amish as having a

Take a look at some current

hatred of technology. In reality, the

societies and communities that

Amish don’t despise technology.

sustain without digital technology.

They actually have incorporated

The unity between families, even

many technologies into their

people who do not see eye to eye,

culture. There are however, other

is far beyond that of us engulfed in

forms of technology that have

gadgets and devices that connect

been rejected completely or used

us to an online community.

within certain limitations as a

Look around you. There are so

result of deep religious beliefs and

many labor saving devises we and

the rules that guide and maintain

yet so many people complain of

their distinct culture. The Amish

not having enough time to

prefer a culture established on a

do things. Maybe all these modern

community of the faithful.

technological items waste more

Families tend to congregate in

of our time than they save?

small communities, and typically

Their view of technology and

the most important factor of

technological change is very mis-

Amish life is Gelassenheit, or

understood by modern society.

submission to the will of God.

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around those not paying attention,

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ties you’d find a clear aversion to

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service people trying to work

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ideology of the Amish communi-

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salespeople with their customers,

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If you peer into the lives and

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Teachers’ deal with it in school,


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Gelassenheit is based primarily on

As seen in the symbols of Gelassenheit, the Amish believe that using

Jesus' words, "not my will but thine

lanterns and the buggies typifies their lifestyle of simplicity and modesty.

be done." I bring this up to clarify

Personality: reserved, modest, calm, quiet

where the Amish root their beliefs

Values: submission, obedience, humility, simplicity

and why they made the decisions

Symbols: dress, horse, carriage, lantern

to handle technology in this fash-

Structure: small, informal, local, decentralized

ion. The Amish feel that Gelassen-

Ritual: baptism, confession, ordination, foot washing

heit should permeate every facet of

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their existence, and even be apparent in their material possessions. use modern technologies.

The Good Ole Days...The Old Community

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Consequently, they only selectively

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heit and the will of God above all

phone, send emails, or communi-

promote vanity, and electricity pro-

else. The point is, even though

cate with anyone online or via text

motes the use of household items,

this is a drastic example of taking

you are a part of a digital and or

such as the television, that allow

technology away, if you look at the

online community. The trick is

the outside, "English," values of

unity and accountability the Amish

keeping that use limited to basic

slothfulness, luxury, and vanity to

live within they don’t have the eff-

needs, and to consciously reach

infiltrate the their lives. They are

ects of the technological trials we

out to others without those

masters of selective technology

face everyday, and are ultimately

distractions. Showing people that

practice. The Amish have a unique

more contented. Yes we hear about

you care enough to pay attention,

and interesting way of dealing with

the few Amish that have left the

and acknowledging that the world

the effect that technology has on

order, but what doesn’t often

doesn’t revolve around you and

their society. They view technology

spread is the multitudes that leave

your iPhone.

as something that comes second to

to immerse themselves in the indul-

religion and cultural identity.

gences of the “English” ways and

If a new technology weakens either

return to the Amish community for

of these two key components, they

its stability as well as values.

reject it. One view states that

Aside from the religious con-

humans are taught to think and act

text of the Amish community the

like machines, while conversely

values embedded in their way of

another sees a world where,

life are an ideal that seems to have

instead of using machines to meet

evaporated out of todays culture.

our ends, we are used to meet the

Adults are derelict of their duties

ends of the machine; we become

to guide the younger generation

second to the technology.

with conviction and standards,

The Amish have avoided the grim

while the youth are disrespectfully

realities we have surrounded

selfish and arrogant without regard

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become a status symbol and

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for others. If you own a smart-

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ourselves in by placing Gelassen-

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They worry that the car will

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THE OTHER WORLD

The Other World...The Information Age

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THE INFORMATION AGE

In a developed society there

mismanaged businesses that never

It is important to appreciate what

are benchmarks that create cul-

gained traction. These are the

has influenced our technological

tural change and in turn progress

unsung heroes instrumental in

state to this point and grasp the

the current state either forward or

creating accouterments used by

reaches of seemingly generic items

back in any number of ways.

others in developing groundbreak-

in our daily routines.

Considering the agrarian society

ing solutions to problems.

to be the point of origin, there has

The proverbial “tools” by which

been a crossover from the agricul-

great innovations are rooted.

tural age into the industrial, and

Andrew Blauvelt discusses

now into the service and informa-

how tools have improved how we

tion age. The birth of this other

work. Specifically to designers he

world, as we call it, stems from a

references Jonathan Puckey in

number of sociological changes

questioning the value of the com-

that for the most part were spurned

puter in their work and the role

by the invention of new tools, ideas,

that other tools play in our lives.

or services. These inventions created changes in the way things had traditionally been done, and a movement ensued. We see it time and time again over the ages and across nationalities but the technological advancements often incite change that has staying power and does not remain as an isolated event in history. Often overlooked are the small inventions, the mediocre ideas, and the genius behind

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companies, we need to reclaim the personal relationship we used to have with our tools. We must learn to create tools ourselves. After all, the computer is exactly that: a tool for

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creating tools.”

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We need to reintroduce interesting points of friction in our highly optimized software.

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“Instead of collectively agreeing to the same streamlined tools sold to us by large software

- Jonathan P uckey

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things, when you consider it there

have in the way of resources.

everyman’s standard one might

is an infinite supply of “tools” at

This purposeful progression

say a hammer or screwdriver, but

our disposal. The analog, the digi-

should be inherent in our design

in this digital age many appreciate

tal, and lest we forget, the tools our

process. The notion that we should

the computer as a tool, yet negate

mind (a tool in its own right) can

shoot for the crazy idea, then figure

the value of software and process-

conjure up. When Puckey asserts

out how to get there. In this case

ing systems as a tool. Thanks to

that “we need to reintroduce inter-

the concept itself is a tool used to

this rabbit hole of technology and

esting points of friction in our

foster the generation of new tools.

information it could be stated that

highly optimized software.” and

As for Software, it’s more user

a “tool” is any means by which a

“…learn to create tools ourselves.”

friendly and accessible now, which

concept, product, or idea is crafted,

He means that it's a designer’s mis-

has diversified the number of

produced, or generated as a whole

sion to not only explore but also

colleagues in many fields not to

or in part. In the grand scheme of

further innovate what we already

mention the resources available.

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The Other World...The Information Age

Tools…what is a tool? By the


9 8 7 6 5 4 3 2 1 The Other World...The Information Age

Think of how many people

production being available to the

to do the daily duty of beating the

owned a camera in the late 1800’s.

masses, and the Internet making

chalkboard erasers outside.

Not that many outside of traveling

information readily available, there

When you go to school now it’s

photographers. Now when you

becomes more experimentation

expected that a kid will learn how

go to a high school football game

in a given field, often by amateurs.

to operate a computer and type

cameras are found everywhere,

This then creates an influx of

rather than pen an essay in perfect-

every parent has a digital camera

newly discovered information.

ly crafted cursive letters using an

and every student carries one on

This allows us the opportunity to

ink pen. Even the classroom is go-

their smartphone. Or better yet,

find a niche and use those special-

ing the way of the smartboard and

computers. In the early 1980’s

ties to push the boundaries of our

iPad and abandoning the

commercially the ad industry and

piece of the pie. This customiza-

archaic chalkboard. Funding is

software programmers primarily

tion when shared and explored is

constantly poured into keeping the

used computers. Flash forward to

how we have reached the advanced

technology up to par in affluent

2011 and not only does virtually

state of ‘tools’ to this point.

areas and the schools in lower so-

every household have a computer,

It doesn’t take creating a robot that

cio-economic areas are considered

but they chose the make and mod-

spray paints to incite progression;

behind the times as they kick it

el by committing to be a Mac or a

smaller innovations are just as

old school with the chalk board,

PC and defining the capabilities of

important to for growth.

pencil and paper.

the machine through customizing

The expanse of information

the hardware and selectively load-

and available tools has resulted in

ing software’s. You probably have

an expectation to work and pro-

a laptop that fits into a backpack,

duce in a way that reflects the sta-

and at some point have tried to

tus quo. I remember sitting in my

make a flyer or poster on it using

third grade computer class playing

print shop, clip art in word, or if

Oregon Trail while the dot matrix

you’re truly brazen, Photoshop.

printer buzzed in the background,

By these high-end modes of

and returning to our classroom

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9 8 7 6

While all of this may seem harmless at first glance the new way

5

of teaching is overloading both teachers and students with the

4

expectation that, well, you have these resources so you should be accomplishing far more than

3

you would without them. By that ideology the stress levels have

2

risen significantly among teachers, higher expectations without extra

1

support is dropping retention rates, students in affluent areas are prescription drug addiction, higher suicide rates, and more likely to be depressed. Where there are peripheral effects that may be negative, there are happy accidents that happen along the way as well, especially in the way of advertising. Through the evolution of technology the advertising community has leveraged the newest forms of communication at every turn. From the moveable type press to the photocopier,

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The Other World...The Information Age

becoming more likely to develop a


9 8 7 6 5 4 3 2 1 The Other World...The Information Age

and the photograph to television,

until 1982 that Nike even ran a

few thousand marathoners and a

the goal of moving their work

television ad so the company’s

handful of exercise fanatics.

across these new mediums has

advertising exposure was relatively

They needed a change and a com-

been to reach the greatest number

limited to athlete endorsements

manding one at that. Thus the

of people possible. The increase

and print campaigns. In the late

“Just Do It” campaign was born.

in exposure and availability of

1970’s Reebok’s quick thinking to

Wieden+Kennedy’s $20

information creates more societal

design Aerobics shoes was swamp-

million “Just Do It’’ campaign

infiltration and facilitates more

ing Nike, and as the eighties rolled

launched in August 1988, but be-

change. Some times the expanse

around the fitness craze took off.

fore it reached the big screen there

of people a message reaches tran-

People were buying workout and

were skeptics behind the scenes

scends across a culture and creates

gym equipment for their homes at

that nearly killed it. Dan Wieden,

a movement.

record rates and while Reebok was

who penned those infamous words,

Take for example the sports

poised to command the market

claimed their hesitation at the time

phenomenon that is Nike. It wasn’t

Nike stood as the choice shoe of a

was “for fear that the `Just Do It’

“Just Do It”

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9 8 7 6 5 4 3

a lot of things that people might

later advertisements to the tagline

competitive level as well as for

think were unachievable.”

and logo. It’s amazing when you

people interested only in fitness.’’

After the campaign launched

think about the culture it created.

It couldn’t have been further from

people wrote letters to Nike saying

Nearly 80% of the shoes the com-

“Just Do It’’ had inspired them to

pany sells are not even used for the

leave their abusive husbands, ask

designed intent.

and the response was stunning.

their crush out, or even pursue he-

The point is, with out contrap-

Runner’s World publisher George

roic rescues from buildings on fire.

tions such as video camera’s and

Hirsch said, `... The Nike ‘Just Do

It gave more than just athletes a

computers the commercial would

It’ slogan gains new power for us

newly emboldened confidence and

never have been filmed, and if the

all. This is really advertising that

zeal for facing challenges head on.

television had never been invented

comes from the heart and goes

Nike’s success from that

there would not have been the

straight to the heart and the gut.’’

single campaign changed the way

opportunity of widespread expo-

In 1998, Nike U.S. advertising

they did business period. From the

sure to the populous. The message

director Chris Zimmerman said:

launch to the 1990’s their market

wouldn’t have been communicated

share jumped from 18% - 43% and

to so many at once, and the buzz

people realizing their self-potential

the not only that, the company

that started a movement among

and just being able through athlet-

name became synonymous with

societies across the world likely

ics to strive for goals and achieve

the tagline and even reduced their

would not have been anything

“It captures the whole sense of

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The Other World...The Information Age

a nation eager for a challenge,

1

the truth. The camp-aign struck

2

would work for those at the


9 8 7 6 5 4 3 2 1 The Other World...The Information Age

more than a punchy sound byte or

against Governor Mitt Romney.

showed Nixon with a slight lead

overlooked ad in a magazine.

Enthusiastic crowds attending

over Kennedy, but all that changed

If we put aside the emotional

both candidates’ speeches and the

in one short hour. Kennedy pre-

effects of what Nike generated

press is scrutinizing every move

pared extensively and rested well

through an advertising campaign

paying careful attention to the

before the debate, so he looked

and look to how technological

slightest oversights. But on

great on television—his handsome

innovations have altered our

Sept. 26, 1960, something changed

face enhanced by a deep tan.

perception, then the Presidential

political campaigning would never

Throughout the debate JFK’s

campaign of 1960 is a great study.

be the same: the two candidates

demeanor was calm and confident,

The 1960 campaign featured

participated in the first-ever tele-

and he seemed controlled and

Republican Richard M. Nixon (a

vised presidential debate. The way

presidential. He also had a knack

veteran politician and the incum-

we perceived information to this

for staring straight into the

bent V.P.) versus the Democrat

point had been thought to be the

television cameras when he gave

John F. Kennedy. Much of the

same if we heard it or saw it, but

his answers, giving viewers the

campaign was typical of what we

this unprecedented televised

impression he was talking directly

see today with incumbent

debate proved otherwise.

to them—unlike Nixon, who gave

President Barack Obama running

Going into the debate polls

his answers to the panel of

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9 8 7 6 5 4 3 2 outreach of widespread communi-

Richard Nixon, on the other

To his credit Nixon was a solid

cation. A message didn’t have to

hand, was a complete mess by to-

debater and made his points well.

be transmitted and picked up by

day’s television standards. He had

In fact polls of people who listened

those within earshot of a radio with

recently been hospitalized for two

to the radio thought Nixon had

clear signal, it could be broad-

weeks due to an infected injury; he

won the debate. But the majority of

casted coast to coast and viewed

was pale, underweight and looked

those who watched the debate

by millions around the world.

very ill. To inflame the situation,

on television—and the audience

In Nixon’s case this is a great

Nixon didn’t grasp the intricacies

was tremendous, estimated at over

example of how a tool was misused

of this new political medium—

70 million viewers—were con-

and undervalued. In many ways

televised debates—and refused

vinced Kennedy had triumphed,

it’s also an exceptional illustration

any makeup. Consequently, the

simply because Kennedy appeared

of how people at a distance can

bright studio lights glared off

so confident and winning while

be connected. At that time move-

his face, his “five o’clock shadow”

Nixon looked both apprehensive

ments like women’s rights groups,

whiskers showed up starkly on

and sickly.

Native American protestors, the

viewers’ black-and-white television

The debates were a new forum

hippie counter culture, as well as

sets, and dripping perspiration

for television and expanded the

other societies and organizations

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The Other World...The Information Age

was visible.

1

journalists asking the questions.


9 8 7 6 5 4 3 2 1 The Other World...The Information Age

were employing this medium of

promoted his theory, that light-

technology to connect to people,

ning was electrical, through his

spread awareness, and raise sup-

experiment of flying a kite during

port for their causes. Televisions

lightning, and Thomas Alva Edison

were in most homes and 35mm

eventually produced a bulb that

cameras were commonly used, so

could glow for over 1500 hours

as the ease and understanding of

which was a significant improve-

the capabilities of these mediums

ment over Davy’s work. The light

increased so did the volume of

bulb however could not have

content and messages out there.

changed our lives without the in-

People’s minds and the airwaves

frastructure to be used in a wides-

were ripe for the picking.

pread capacity. Enter the generator.

Knowing how to use those

In 1831 Michael Faraday built

tools around us is quite important

a small generator that produced

but consider how innovations

electricity, but it wasn’t for another

and discoveries refine themselves

25 years that the employment of

to evolve into a refined form and

his invention took hold in the way

change how we live. In 600BC

of a viable system by which the

Thales of Miletus wrote about

masses could be affected. In that

discovering what we know as static

25 years power companies, wiring

electricity, in 1729 Stephen Gray

systems, and appliances, like the

taught the world how to conduct

light bulb, took hold in every level

electricity, and in 1809 Humphry

of developed society. From that

Davy invented the light bulb,

point on everything changed.

which uses electricity. Just to

Architecture, how we ate, how we

clarify, Benjamin Franklin did not

got to work, what hours we could

discover electricity, but rather

work, the availability and form

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9 8 7

They learn more by discovery and

and the venues in which we could.

experimentation rather than sit-

While this was certainly a pre-

ting in a traditional classroom and

cursor to the digital age we are in

being taught via oration.

now, there is no doubt that ground

Their reasoning is less deductive,

breaking and sociological chang-

or linear, and more lateral or

es will continue to infiltrate our

through judgments established by

lives…often without knowing we’ve

the experiments conducted.

assimilated into a new habit.

In action they are more willing

Some of the those habitual

to try new things instead of staying

changes are occurring in our

content with not knowing answers.

schools and taught through what

Obviously there are positive and

some might call “monkey see-

negative elements that could be

monkey do” or “osmosis”. I contest

dissected out of each, but the

that these 12-year-old kids running

important element here is to recog-

around with their smartphones

nize the change in behavior.

are savvier than the parents who purchased them by way of discovery, as well as trial and error. Of the population that are digitally and technologically capable, their literacy, learning, reasoning and actions have all been altered in some way by the medium. Instead of

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The Other World...The Information Age

tunities to relate to one another

1

gators across the digital mediums.

2

for society in terms of the oppor-

3

book, they are information navi-

4

went to bed. This was a major jump

5

resorting to text and images in a

6

of entertainment, even when we


9 8

DESENSITIZED

Desensitized...The New Community

1

2

3

4

5

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7

THE NEW COMMUNITY

You’re certainly not affected by the power technology

use social media on nearly a

and for what??? Nothing but a few

daily basis. Pew Research reported

bonus points, a pat on the back,

and media have over so many

with these facts that users repeat-

and maybe my initials on a

people, right? Oh, and your kids

edly described their experiences

mere scoreboard.

are a tale of the same story, right?

as “fun,” “great,” “interesting” and

Video game addiction is a

You need technology to survive

“convenient.” Not uncommon were

global phenomenon. But try telling

so it’s okay that your family uses

also the words, “astounding,” “ne-

the 3,000 third through eighth

it on occasion. Although, in this

cessity,” and “empowering.”

grade students, followed by an

new community framed by the

You’ve probably said or in the

international team of researchers,

digitization of virtually everything,

very least thought these very

that gaming leads to poorer grades

the ability to see or know how

same words. I’ll admit, when I look

in school and serious psycholog-

deep you have been pulled in the

something up on my iPhone it

ical problems, including depres-

undertow of media is exponentially

feels like I’m more in control of my

sion, anxiety, and social phobias.

more difficult. There are symptom-

future or my destiny. By control I

Kids will be the first to tell you

atic effects that have gone largely

mean, I’m not a pawn in someone

they don’t care. So where are the

unnoticed, or unlinked, as a result

else’s propaganda scheme since

adults in this situation?

of digital technology and social

I can pick and choose my own

Apparently they are doling out

media become viral in our culture.

reliable network of sources. As for

their hand me down smartphones

Most of the developed world

video gaming, I’ve found myself

to their kids like candy all while

has widespread access to technol-

intending to play a few Beatles

anxiously anticipating the next

ogy as for America in particular,

jams on Guitar Hero only to find

new gadget release. This is be-

90% of the population uses com-

hours later that I’m striving for a

tween giving us a play by play of

puterized gadgets. 58% of house-

perfect solo in my 19th attempt at

their daily routine on Facebook

holds have a gaming console, and

the same song. By then I feel like

or Twitter.

24% have two. Of kids 13 – 17 years

maybe this will be it and I’ll nail

Dr. Douglas Gentile, an asso-

old, 58% have a smartphone. As for

the solo so I can be done, but there

ciate professor of psychology

the Adults in America 65% of them

is always the draw to keep going...

at Iowa State University, and five

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90% have computerized gadgets 58% of households have a gaming console... 24% have two

58% ofhave13 –smartphones 17 years olds 65% Adultsmedia use social daily 0 3 2


9 8 7 6 5 4 3 2 1 Desensitized...The New Community

researchers from Singapore and

behavior between 2007 and 2009.

equally as true for adults.

Hong Kong published the indica-

The measures taken included

Researchers connect the dots

tive data in Pediatrics, the journal

weekly amount of game play,

by saying the risk factors and

of the American Academy of

impulsivity, social competence,

behaviors could set the stage for

Pediatrics. Gentile and colleagues

depression, social phobia, anxiety

long-term mental illness.

found that more hours spent gam-

and school performance.

By enabling this behavior we are

ing, coupled with lower social com-

Gentile asserts that "Greater

essentially creating a more dys-

petence and impulsivity were risk

amounts of gaming, lower social

functional generation for

factors for becoming pathological

competence, and greater impul-

the future. They go on to say

gamers also known as an addict.

sivity seemed to act as risk factors

that pathological gaming is not

Based on that definition though

for becoming pathological gamers,

a "phase." Those with a problem

it sounds like most middle school

whereas depression, anxiety, social

still had a problem two years later.

boys, which in turn would explain

phobias, and lower school perfor-

That's a lot of time in front of a

the exponentially increasing num-

mance seemed to act as outcomes

screen -- and a lot of time for build-

ber of youth that are addicted to

of pathological gaming."

ing social skills (and everything

the competitive aspect of gaming

While hard-core gamers

else) completely lost.

on a console, tablet, or phone, even

made up about 9% of the children,

Look at the people around

texting constantly.

the study said, roughly the same

you, or at least the commercials

For their two-year longitu-

percent as those in other countries.

promoting video games. One study

dinal study, they recruited 3,034

Slumping grades, poorer relation-

showed of working adults 25%

elementary and secondary school

ships with parents and growing in-

either called in sick or took time off

children, and using standards

terest in more violent games were

from work to play Modern Warfare

similar to those established by the

common too. This is a clear indica-

3 when it was released. Of those,

American Psychiatric Association

tion that it is a global problem and

59% took a day off to play the game,

for diagnosing gambling addiction,

not specific to people in America.

14% took two days off, and 17% took

they trained the classroom teach-

Keep in mind this study may be

a week off.

ers to survey video game play and

concentrating on kids, but it is

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9 8 7

downloaded every version of

esting to see how many people will

Angry Birds, Animal Farm, and

skip class, call in sick to work, and

Words with Friends. If you have an

inevitably forget to vote because

App Store account your likely one

they’re jonesing for the rush

of us. Ironically, we are treating

of playing a game rather than

these games like they are wonder-

contributing to society outside of

ful tools for kids and a babysitter

purchasing the game. It seems that

on the go, while we complain about

race is between Barack Obama,

the social inabilities of the youth

Mitt Romney, and Master Chief

of today. It is an infectious cycle

of Halo 4.

that sucks virtually all of us in.

This other world people delve

There are so many pretty new

into becomes controlling and while

devices out there with helpful

many scoff at the stereotypical

tools and applications to boot, but

Desensitized...The New Community

United States. It will be very inter-

1

are the throngs of us who have

2

Yes that is Election Day in the

3

Call of Duty hats, but overlooked

4

to launch on November 6 2012.

5

gamers in their Atari shirts and

6

Consider this, Halo 4 is scheduled

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9 8 7

Dr. Hart, a self-professing former

interaction with other humans

stay awake for long periods of time

adrenaline addict himself, has an

is handicapping us. Not only as

as in the cases of gaming addicts.

excellent book out entitled

individuals by reducing our ability

This "super" hormone has enabled

Thrilled to Death. He and others

to cope with stress and making us

people to literally lift cars off of

believe that we live in a time that

an island unto our selves, but while

people to save their lives whereas

easily lends itself to burning out

giving us more independence

under normal circumstances they

the pleasure centers of the brain.

and freedom each device act as a

could not exercise such a feat.

We are constantly surrounded by

silent virus that takes over our

Adrenaline gives a heightened

high stimulation activities with the

adrenal system.

sense of well-being, and is linked to

advent of email, text messaging,

Adrenaline is the key factor

the "pleasure center" of our brain.

Internet (e.g. Internet gambling,

in driving us to do most things; it’s

It enables us to get angry or

viral videos), and video games to

the excitement we feel as a result

passionate during an argument,

name a few.

of this chemical being released in

conflict, or a cause. While I keep

Okay, lets get a little technical

our bodies. Athletes have a difficult

mentioning gaming as an instiga-

for a minute here…

time missing workouts because

tor, remember, the constant use of

Located on the outer layer of

of the mental health benefits of

electronic devices has quite a sim-

the adrenal glands is the adrenal

releasing that among other chemi-

ilar effect. While a boy might play

cortex. This section of the adrenal

cals. In the same way this also fuels

a video game hours on end, a girl

glands produces a group of hor-

the gamers addiction.

is incessantly texting her friends

mones from which cortisol, which

Adrenaline is produced by the

about the guy she has a crush on or

is a steroid, is produced. Cortisol

adrenal glands, which are located

playing The Sims or Angry Birds.

helps fight inflammation, raises the

on top of the kidneys. These glands

Dr. Archibald Hart, a leading

blood sugar level, and increases

are triggered when our mind

expert in adrenaline addiction,

muscle tension among

experiences either excitement or

believes that the most dangerous

other things. The section of the

fear ("flight or fight" coping mecha-

drug today is excitement or the

adrenal glands called the adrenal

nism). Adrenaline has been proven

adrenaline that produces it.

medulla produces a group of

5

to make us stronger or enable us to

6

negating the value of face-to-face

4 3 2 1 Desensitized...The New Community

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9 8 7 6 5 4 3 2 1 Desensitized...The New Community

hormones known as catechol-

social effects of gaming and media

amines, one of which is adrenaline.

addiction are not the brunt of it.

Adrenaline is known as the "feel

It’s ruining our ability to cope with

good" hormone.

relatively normal events in our

The problem we face though is

daily on goings. Too many people

this "feel good" hormone designed

laugh off or scoff at the very real

to alleviate stress on a short term

negative ramifications of

basis or for emergency situations is

adrenaline issues. Here are just

that too much of a good thing ends

a few of the more serious ones:

up being a bad thing. Adrenaline

cardiac disease, stroke, high blood

can increase our cholesterol level,

pressure, sleep deprivation, diabe-

blood pressure, and even cause a

tes, obesity, panic anxiety disorder,

heart attack from being too angry.

and major depression as well.

Like the angry boss in comedy

Did you know that the number

sketches who has a heart attack.

one mental health problem for

Adrenaline addiction is often

women in the U.S. is panic anxiety

relied upon to overcome boredom

disorder, of which cortisol

or stress. Often times when some-

is responsible. Dr. Hart? Did you

one experiences a drop in their

know that both panic anxiety disor-

adrenaline levels they will turn

der and major depression are both

to caffeine, which is a adrenaline

epidemic disorders? An interesting

stimulant. Hence, the

recent trend in depression is that

caffeine addict. Everyone has their

the age group for an onset of major

“thing” to cope, and the negative

depression use to be between

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9 8 7 6 5

everything that it can provide.

addiction are so common we can

We are making ourselves more

easily overlook the feelings of guilt

isolated than ever, and producing

when idle, which are indicative

new generations that are suffering

of workaholism. Post adrenaline

from the inability to cope with

depression, restlessness; pacing,

stress, anger, and the natural highs

nervous habits, an obsession over

and lows of life. No doubt we would

things that are left undone, and a

see fewer people on medications

strong compulsion to always be

if we focused on valuing a face-

doing something are key indica-

to-face conversation, engaging in

tors as well. And you thought the

more hands on projects with oth-

workaholic needed coffee just to

ers, or playing outside and getting

stay awake.

to know the neighbors. Don’t get

Adrenaline was never meant

me wrong, there are some fantastic

to be our master. Our bodies were

things that have happened in the

designed to regulate the flow at

way of technological innovations,

a manageable level that brings

but it is our duty to ourselves, our

health, vitality, and wholeness.

families, and the betterment of

The fact that these bodily changes,

society that we know when to just

and disorders are happening at

say “NO”.

such a widespread and exponential rate the flurry of new research

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Desensitized...The New Community

The symptoms of adrenaline

1

overindulgence of technology and

2

roughly 14 years old.

3

keeps pointing directly at the 4

40 to 45 years old. Now it is


9 8 Sports & Tsunamis

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SPORTS & TSUNAMIS Why does it take a crisis to unite us? Is it a generational

not desperation.

are out of power, my family might

Today is October 31, 2012. To

actually speak to each other.”

change from the old community

many in the Northeastern region

Learning from history is the best

way of life to the new? Or, are the

of the United States and even

way to avoid troubles down the

tech devices that we are inevitably

stretching into Canada it is the

road, but exploring the variables

fondling pulling the fibers of our

day after they lost everything. The

that technology brings to our daily

communities apart along with our

airwaves are buzzing with stories

lives can be quite revealing in the

individual sense of purpose?

of neighborhoods incinerated by

face of disaster. That New Jersey

Whatever the event, it seems

fire, and homes washed away. It is

family hit it right on point; without

hysteria is the virus that links or

the day after the most damaging

power, much less the luxurious

rather reconnects us, for better or

Hurricane in over 200 years. Hur-

resources such as cable and

for worse.

ricane Sandy, or what will likely be

Internet, it’s easy to be forced to

What exactly does a super-fan

called Superstorm Sandy. While

face the people you’re surrounded

at a bowl game have in common

this environmental catastrophe

by everyday and only then realize

with a kid orphaned by a devastat-

has been devastating for millions

how little you interact any more.

ing tornado? Hysteria. It’s the fe-

of people we’ll take a look at the

So many people are addicted to the

verish frenzy of panic and delirium

social interactions and the shelf

small excitements and highs that

found at sporting events across the

life of the outreach and unification

video games and reality television

world. It is the distressing feeling

of communities affected.

have to offer that it handicaps their

of alarm and helplessness that

Driving to campus here in

ability to function well with their

overwhelms the victims of tragedy

Knoxville, Tennessee I listened to

own families as well as the rest of

and disaster. This emotion that

the daily news recap that touched

their community.

sends otherwise normal people

relief efforts that are coming from

The first thing that comes to

into a whirlwind of odd behaviors

organizations as far south as the

mind for me is a college roommate

has become the social high many

Gulf Coast. An interview with

I had once that became more con-

of us seek out and is masked in the

a New Jersey family revealed a

nected to her reality TV shows and

semblance of fandom if

harsh truth. “Maybe now that we

soap operas than to reality we lived

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5 4

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in everyday. While I would come

moment I realized she wouldn’t

home from studio and invited her

grasp the concept of why I was

to workout with me at the univer-

adamant to speak face to face.

sity rec center, or go grab shaved

Our other two roommates had

ice together she would always

been sitting silently by observing

decline an invitation that did not

this attempt of two people to

fit her television schedule. It was

communicate, in two very different

my intent to get her outside of her

ways, and both were phased in

comfort zone and help her connect

disbelief that she couldn’t see why

with all of the roommates on a per-

it was ridiculous to use the com-

sonal level, but she had centered

puter when I was within earshot.

so much of her world on techno-

Unfortunately this sort of thing

logical comforts that she became

happens all to often now and far

fearful when those comforts were

too few people admit or recognize

threatened in any way. So much

the inanity.

so that at one point, after she had

Why do we seek out relation-

convinced me to sign up for an

ships though? In my roommates

AOL instant messenger account,

case, most were online and on

she began to instant message me

Facebook, while the rest of

from across the room. It infuriat-

us found social outlets within our

ed her that I responded to her by

sorority, classes, organizations,

putting my account on busy and

intramural sports, and church. If in

would be happy to talk with her

the primitive and instinctive form

in person. Impetuously she contin-

it would be to find affirmation, and

ued to IM me, so I closed my com-

derive our purpose. That purpose

puter and walked over to see what

can vary quite broadly though.

was so important. It was at that

Maybe it’s the need too be needed,

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9 8 7 6 5 4 3 2 1

chat rooms, texting and other

orate the remaining local and im-

understand what our predicament

forms of digital communication

mediate relationships in our lives.

is, or to simply not be alone.

have been great ways to eliminate

Much of which can be blamed on

The motivation can be intrinsic or

the geographical barriers

the desire to do what’s easier and

extrinsic, but the result is clear, hu-

between people. The trouble with

simply type a well thought out

mans by a vast majority prefer not

that is the not easily quantified

message rather than get involved

being alone to living in solitude.

side effects that arise. One side

in a civil conversation in which

  The sad fact of the matter is

effect is that we are training

you do not have control over the

though we have transitioned the

ourselves to communicate without

improvisation of others. Nonethe-

vehicle for relationships (person-

relying on the powerful art of read-

less we seek out others who share

al or otherwise) from in person

ing social cues and body language.

common goals and interests in a

to online. Online dating, social

Without those skills it is easy to

behavior called herd mentality

networking, online gaming, email,

diminish the value of and deteri-

or behavior.

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Sports & Tsunamis

or the desire to find others that


9 8 7 6 5 4 3 2 1 Sports & Tsunamis

While Herd behavior de-

judgment and opinion-forming.

such as the 1863 New York Draft

scribes how individuals in a

Obviously thelatter are clearly

Riots, or Race Riots of the 1960’s,

group might act together without

demonstrated online in the form

the herd type behavior can lead

planned direction. This term ref-

of blogs and social networks.

to the formation of mobs or large

erences the behavior of animals in

Those are more tame variations

groups of people with very

herds, flocks and schools. Human’s

on a theme, but philo-sophers and

destructive intentions. In addition,

have a propensity to conduct them-

psychologist both contend that it

during such instances, like those

selves in a similar fashion during

is the very same behavior that it

during natural disasters, behav-

activities such as stock market

found among crowds that gather

ior such as mass evacuation and

bubbles and crashes, street demon-

on behalf of a grievance, as well as

clearing the shelves of food and

strations, riots and general strikes,

at sporting events and other gath-

supplies is common. In many

sporting events, religious gather-

erings where there are deep

cases it’s not an emotion of panic,

ings, episodes of mob violence and

rooted sentiments.

but of jubilation in the absence of

every-day decision-making,

During times of mass panic

self-control. A great example of

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beat the University of Kansas

Kansas State University upset #4

the turf with thousands of other

Jayhawks in the NCAA Men’s

ranked University of Texas in Foot-

Wildcats. It made me feel alive, and

Basketball Championship.

ball, 42-44. Completely sober, un-

the whole town felt the pride and

Crushed KU fans filled the streets

like most of my fellow Wildcats in

invigoration of quite a notable win

of Lawrence, KS and rioted setting

the stu-dent section of the stadium,

that you were to mention discon-

cars on fire and tearing down a

the fourth quarter was nearly spent

tent with the behavior of those who

street sign named for the state

and I felt the pressure to rush the

fled the stands for the field your

of Kentucky. Or when monumental

field with the rest of my school.

position was quickly taken as one

upsets happen at football games

There was plenty of time to con-

who stood against and not with us.

resulting in fans rushing the field

sider the consequences should the

There was an immediate tension.

to tear down goal posts. I’ll admit,

police actually enforce the school

The herd behavior is a powerful

1

didn’t care and ran screaming onto

2

collected yet spirited fans the day

3

University of Kentucky Wildcats

4

policy on rushing the field, but I

5

I was one of those seemingly

6

that was this past March when the

Sports & Tsunamis

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9 8 7 6 5 4 3 2 1 Sports & Tsunamis

thing and cannot be ignored as I

and telephone wire with half-inch

our town, since Seaton Hall was

learned first hand. I will never for-

sheets of ice hidden under gor-

still equipped with heat power

get that day, and the high of acting

geous crystallized snow powder.

and internet. So for a week I slept

crazy over a seemingly

In the distance you can hear the

in studio, showered in freezing

trivial matter. I bonded with those

near rhythm of tree branches

temperatures at my home, and

that I would blankly pass on my

snapping and tree trunks explod-

dressed at a neighbors home…all

daily walks to class, and for the

ing, in a fashion reminiscent of

while running a 4x4 taxi service for

remainder of my tenure in Manhat-

the summer thunder. We knew it

random pedestrians and homeless

tan there was a feeling of congeni-

would be a rough storm and it’s

people in town thanks to my

ality and fraternity among those of

understood that even if there is

Ford Explorer. After that week all

us who were at the Texas game.

two feet of snow on the ground the

of us felt as though we knew what

Oddly the same is true for

University would remain open, but

the pioneers who blazed the trails

those of us who weathered the

it was a surprise when trees started

across that region of the coun-

Midwest ice storm of 2007.

falling all over town, and K-State it-

try must have faced. There were

It seems like each time I meet

self came to a grinding halt. At the

injuries and deaths, but none could

someone from Oklahoma, Kansas,

time I lived in a large house with

compare to what would’ve been if

or Nebraska, if they lived or had

six other girls who all had family

the Red Cross and brigades of out

family in the region at this time,

to take refuge with when the big

of state electricians had not come

they ask if I was there during the

oak tree in the back yard snapped

to our rescue in the remote town of

harsh weather. It’s easy for some-

under the weight of the ice and

Manhattan, KS. Forever we will be

one to shake their head and admit

tore the power lines from

reminded of the desolation and de-

those must have been rough times,

the house. If not having family

struction ushered to us by Mother

but unless you lived through the

nearby wasn’t enough, my profes-

Nature, much in the way I imagine

10F nights without power. We were

sors were abundantly clear that

the survivors of Hurricane Sandy

beginning finals week when the

all architecture students were to

feel today. Although gratefully our

ice storm swept through the Flint

complete and turn in models for

account of rebuilding was not near-

Hills covering every blade of grass

finals regardless of the state of

ly on the same scale as the Sandy

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survivors are facing.   Getting back to the fandom

5

of sporting events, this can also be attributed to “benign” herding by

4

associative decision-making. How many people do you know are Yankee’s Baseball fans but have

3

never been to New York? Or have a wardrobe full of collegiate gear for

2

a team whose campus they’ve never stepped foot upon? It happens

1

on a daily basis and at some moment in time we all are guilty than not, just to be seen as acceptable respectable or cool.   Several historians believe that Adolf Hitler used herd behavior and crowd psychology to his advantage, by placing a group of German officers disguised as civilians within a crowd attending one of his speeches. The officers were meant to cheer and clap loudly for Hitler, causing the rest of the crowd to follow their example. This manipulation of the crowd made it

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Sports & Tsunamis

of this type of herding, more often


9 8 7 6

appear that everyone there completely agreed with Hitler and

5

his views. To amplify the effect further, the speeches would then

4

be broadcast, increasing the herd behavior to those watching

3

and listening. While incredibly deceptive this was a clever way to play on the insecurities of people 2

and persuade them into doing or believing what they otherwise

1

might not.

Sports & Tsunamis

In many ways this is exactly what a record company does to promote artists, and what political campaigns do to rally support. Ever heard of Biebermania? The fanaticism over Justin Bieber, a teen pop singer, is what coined that phrase. Thanks to the middle-aged women, teen and tween girls, and the occasional gay guy that fawns over him screaming his name at concerts while outfitted in a bedazzled shirt with Justin’s face.   During times of mass panic, the herd type behavior can lead

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9 8 7

The SuperBowl, March mad-

political responses, behavior such

ness, The World Cup, Black Friday,

as mass evacuation and clearing

movie premiers and victims of

store shelves of food and supplies

tragedy all have one thing in com-

is common. Looting being a very

mon, the hysteria that brings peo-

popular form of shelf clearing.

ple from all walks of life together.

You might have witnessed a milder

It is an elusive and transient

version of this mob-like mental-

phenomenon that fosters an envi-

ity if you’ve noticed individuals

ronment of communal interaction.

attempting to move faster than

Face time and ultimately bonding

normal, or the interactions be-

time with others that we seldom

tween people becoming increas-

get or can achieve outside of

ingly physical. People might have

these events.

Sports & Tsunamis

those during natural disasters and

1

ing for survival.

2

tive intentions. In instances, like

3

and act as though they are grasp-

4

groups of people with destruc-

5

honestly become mindless animals

6

to the formation of mobs or large

displayed a tendency towards mass or copied behavior and the alternative or less used exits are typically overlooked. In some cases fallen individuals serve as obstacles slowing the escape route or pathway. Doesn’t this sound like stories of Black Friday shoppers at Wal-Mart trampling a fellow shopper on their way to purchase electronics on sale? People quite

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CASES IN POINT

When a tragic event happens

5

to a group of people there becomes a bond among them that spurns

4

them to overlook their differences and band together. This chapter

3

takes a glance at ten separate events that are social/political or natural/environmental in nature.

2

At times the effects of an event are everlasting in the change inflicted

1

upon the area hit, people affected, and occasionally alter the way life

All Wiped Out...Cases in Point

will be lived in the future. From Genocide to Tornadic devastation over the ages the human spirit has cleaved to survival across a myriad of trials. We shift the turn of events in history when movements are spawned and people make a stand. The relevance of each case study is no more significant than other events in history that reshaped the way people behave, cities are built and rebuilt, or how governments are run. It is the details in history we’ve forgotten that shape where we are now.

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3

The Cyclone of 1896

The Dust Bowl

Hurricane Katrina

p. 51-52

p. 53-54

p. 55-56

66

2

7

1

5 4

The Battle of London

Joplin Tornado

p. 57-58

p. 59-60

2

5

3

4

1

7

8

The Holocaust

Haiti Earthquake

LA Race Riots

p. 61-62

p. 63-64

p. 65-66

9

10

Superstorm Sandy

The Great Depression

p. 66-67

p. 68-69

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6

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{CYCLONE OF 1896} Location: St. Louis, MO, USA

4

Incident/Event: F4 Tornado Classification: Natural Environmental Coined Name: Cyclone of 1896 3

Year: May 27, 1896 Death Toll: 255

2

Displaced/Injured: 1000

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1

Estimated Losses: $3.8 Billion (2011 equivalent)

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1895

1896

Newport, RI First US Open Golf Tourney

St. Louis, MO F4 Tornado


9 8 7 66 5 4 3 2 1

contributed to the element of destruction, and paralyzed the alarm system. This made it so city dwellers had to scale debris piles ten feet deep to rescue one another since emergency workers vehicles blockaded. For years the storied rescues were passed down to the coming generations of the neighborhood which gave tenants common ground amongst one another. Other Notes: Costliest and third deadliest tornado in U.S. history Tornado in U.S. history; Reports that seven steamers at the wharf on the East St. Louis side of the river were sunk with all on board.

1903

1904

Boston, MA First Baseball World Series is Played

New York City, NY Fire on Steamboat General Slocum

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Social Effects: Fires, downed wires releasing wild currents of electricity, and crushed buildings all


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2

5

66

{THE DUST BOWL} Location: Great Plains of the United States; affected East Coast cites and Atlantic Ocean

4

Incident/Event: Four year drought & winds storms worsened by industrialism Classification: Natural Environmental Coined Name: Dust Bowl; Dirty Thirties

3

Year: 1934 - 1936 Death Toll: 7,000

2

Displaced: 2,5000,000

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1

Estimated Losses: $1.9 Billion (2007 equivalent)

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1933

1934

Germany Adolf Hitler comes to power as Fuhrer

Midwest & East, USA The Dust Bowl


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Social Effects: Millions of acres of farmland were damaged, and hundreds of thousands of people were forced to leave their homes; many of these families migrated to California and other states, where they found economic

3

conditions little better during the Great Depression than those they had left. The Books Grapes of Wrath, and Of Mice and Men were written about these people. Most of the pioneers in these regions were Christians and active

2

in their church within the local community. Rural communities in the plains to this day continue to function and support each other in the same way. The government began to educate farmers on soil conservation and anti-erosion techniques, to include crop rotation, strip farming, contour plowing, terracing, and other improved

1

farming practices. In coming generations those that rode out the Dust Bowl and Great Depression helped farming techniques. Other Notes: Deemed the most extreme natural event in 350 years. Deep plowing of the virgin topsoil of the Great Plains in the previous decades displaced the natural deep-rooted prairie grasses that kept the soil in place and trapped moisture during periods of drought and strong continental winds. Rapid mechanization of farm tools, especially small gasoline tractors and the harvester-combine were significant in the decisions to convert grassland to cultivated cropland. This phenomenon was caused by severe drought combined with farming methods that did not include crop rotation, fallow fields, cover crops or other techniques such as soil terracing and wind-breaking trees to prevent wind erosion. At one point the winds caused a dust storms to remove massive amounts of Great Plains dust, and storm clouds blew it all the way to Chicago, where it left 12 million pounds of dust. Two days later, the same storm reached cities in the east, such as Buffalo, Boston, Cleveland, New York City, and Washington, D.C. The Federal government formed a Drought Relief Service (DRS) as a result of drought related losses. Civilian Conservation Corps to plant a huge belt of more than 200 million trees from Canada to Abilene, Texas to break the wind, hold water in the soil, and hold the soil itself in place.

1934

1935

Berlin, Germany Josef Begun invents the first tape recorder

Richmond, VA First canned beer is made by Kruger Brewing Co.

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create some of the world’s foremost agricultural institutions with what they had learned through the using new


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8

3

5

66

{HURRICANE KATRINA} Location: Gulf Coast USA; Specifically New Orleans, LA, USA

4

Incident/Event: Category 3 Hurricane Classification: Natural Environmental Year: August 23-30, 2005 3

Death Toll: 1836 Displaced: 378,000

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1

2

Estimated Losses: $108 Billion (2005 equivalent)

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2005

2005

San Bruno, CA YouTube online viewing community is started

Gulf Coast, USA Hurricane Katrina


9 8 7 66 5 4 3 2 1

abandoned the life they had in New Orleans and have created new lives among their place of refuge at the time of the storm. Often this is with family or friend that lived nearest yet out of the storms destructive reach. The Houston metropolitan area gained the most residents, at about 130,000 evacuees. Many people were separated from their family members, including young children separated from their parents and pets. Approximately 8000 pets were rescued, yet nearly 600,000 were left without shelter or killed. A coordinated effort by the American Red Cross, Microsoft, and the San Diego Supercomputer Center, combined many diverse databases and has been very effective in reconnecting children with their parents. This is seen as one of the largest migrations since the 1930’s Dust Bowl. The major engineering, and evacuation failures experienced incited a number of new laws to be passed in effort to prevent future oversights. Other Notes: This was the costliest natural disaster on record, as well as one of the five deadliest hurricanes, and the worst civil engineering disaster in the history of the United States. Seven years later debris is still found floating in the Gulf Coast.

2006

2007

Earth Pluto is redefined as a moon and no longer a planet

Blacksburg, VA Virginia Tech University has a rampage shooter who kills 32

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Social Effects: So many people and animals were displaced that now seven years later countless families have


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5

66

{BATTLE OF LONDON} Location: London, United Kingdom

4

Incident/Event: Nazi German aerial bombing of London at night Classification: Social Catastrophe Coined Name: Blitzkrieg of London; Battle of London

3

Year: September 7 1940 – November 14 1941 Death Toll: 43,000

2

Displaced: 1,500,000 (3,000,000 children evacuated)

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1

Estimated Losses: $xxx

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1941

1941

Konrad Zuse creates Z3, the first computer controlled by software

London, UK Germany begins Blitzkrieg on London


9 8 7 66 5 4 3 2 1

ordinary Londoners in defense of their city. The people worked together doing their “bit for our boys”, while food and clothes were rationed, the children of London were sent into the countryside to get away from the bombings, men were brought out of retirement to join the Home Guard. While the children were away Women ran the factories and carried out many other tasks usually done by men. When Germany invaded Poland the “evacuation” began, a majority were schoolchildren, who had been sent away were labeled like pieces of luggage. The village or town, officers lined the children up against a wall or on a stage in the village hall, and invited people in to take their pick. This is where the phrase “I’ll take that one” became stuck in the memory of the evacuees. This seriously was humiliating and of course left an effect on them. Though the government thought there was enough housing in the country for the children but had miscalculated. For many people, it was a life-enhancing, mind-broadening experience, leaving them with new knowledge’s which they might of never learned, but due to overcrowding many children were abused and neglected.

1942

1943

Max Mueller designs the first turboprop engine

New York City, NY Oceanographer Jacque Cousteau invents the Aqualung

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Social Effects: London survived the endless nights of bombing by the mass mobilization of a million


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8

5

5

66

{JOPLIN TORNADO} Location: Joplin, MO, USA

4

Incident/Event: F5 Tornado Classification: Natural Environmental Year: May 22,2011; Digital Revolution (1990-present) 3

Death Toll: 161 Displaced: 17,000

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1

2

Estimated Losses: $2.8 Billion

0 5 9

2009

2010

Rio de Janiero, Brazil City awarded host of 2016 Summer Olympics

Iceland Mt. Reykjavic Volcanoe Erupts


9 8 7 66 5 4 3 2 1

rebuilt seven homes for affected survivors; NFL Kansas City Chiefs hosted a fundraiser for those affected by sponsoring a Joplin High School football game at Arrowhead Stadium; Several hundreds of volunteers from neighboring towns and Greater Kansas City sent supplies and volunteers to aid in the cleanup and rescues. Many people unacquainted with the town of Joplin took time off of work to recover help rebuild the community. Most residents despite major tragedies among their families decided to remain in the remote community and continue their lives. Very few displaced chose not to return to Joplin, yet those that left mostly opted to set up their new lives in Kansas City, St. Louis, or Oklahoma City. Other Notes: Deadliest single U.S. tornado since 1947; 7,000 houses destroyed.

2011

2012

Joplin, MO F5 Tornado

Planet Mars NASA's Rover Curiosity lands on Mars

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Social Effects: HGTV’s (Home and Garden Television Network) Extreme Home Makeover show


9 7

8

6 HOLOCAUST}

5

66

{THE

Location: Europe in WWII 4

Incident/Event: Genocide Classification: Social Catastrophe Coined Name: The Holocaust

3

Year: 1938-1945 Death Toll: 6,000,000

2

Displaced: 250,000

All Wiped Out...Cases in Point

1

Estimated Losses: $300+ Billion (adjusted 2011 value)

0 6 1

1937

1938

New York, NY Chester F. Carlson invents the photocopier

St. Louis, MO The Nazi's begin extermination of non-Aryan races


9 8 7 66 5 4 3 2 1

Social Effects: The population of Central Europe was been permanently changed. It now has many

fewer Jews and Gypsies, and the culture/civilization of the area is now less diverse than it otherwise Australia, and some to the United States. The relocation to the Jews to the homeland of their ancestors, Palestine, where the British controlled part of the land gave the UK great reason to give the land in their power over to this new settlement of refugees. That land became the statehood of Israel in 1948. The outpouring of refugees from Europe to the United States positioned it as the ‘melting pot’ of the world, and set the stage for a new diversity of innovation. Nazi pressures in Germany spurned contemporaries such as Elbert Einstein in Physics, Josef Albers in Art Education from the Bauhaus, or architects such as Walter Gropius and Mies Van De Rohe who shaped many of our cityscapes of to flee for America. Other Notes: Jews were first dispersed in 70 AD from Israel into the nations of the world; they retained

their identity as a people, culture and faith, unlike almost any other people on earth. This sense of a small cultural or community within other societies has lived on to this day and is quite prevalent in cities around the US and the world. The value of family, faith, and loyalty to customs and kin are high priorities in Jewish Culture.

1939

1939

USA Igor Sikorsky invents the first successful helicopter

Germany Max Knoll and Ernst Ruska invent the Electron Microscope

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would have been. Many refugees that escaped the grasp of Nazi Germany fled to Palestine, Britain,


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8

7

5

66

{HAITI EARTHQUAKE} Location: Léogâne, Haiti

4

Incident/Event: 7.0 Earthquake (52 Aftershocks), and local Tsunami Classification: Natural/Environmental Catastrophe Coined Name: Hatian Earthquake

3

Year: January 12, 2010 Death Toll: 316,000 (300,000 injured)

2

Displaced: 1,000,000

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1

Estimated Losses: $13 Billion

0 6 3

2007

2008

Cupertino, CA Apple debuts the touch screen iPhone

London, UK Video Advertisements are allowed on the London Tube


9 8 7 66 5 4 3 2

Social Effects: Delays in aid distribution led to angry appeals from aid workers and survivors, and looting and sporadic violence were observed. Much of this was due to the shortages of potable water and food even before the quake hit. After the earthquake the corruption of governmnet officials stalled aid in a number of ways, not

of money on “soaring rents, board members’ needs, overpriced supplies and imported personnel”. The Miami Herald reports. “A lot of good work was done; the money clearly didn’t all get squandered,” but, “A lot just wasn’t responding to needs on the ground. Millions were spent on ad campaigns telling people to wash their hands. Telling them to wash their hands when there’s no water or soap is a slap in the face.”   Very few building codes over the years produced a country built to be structurally vulnerable, especially if an earthquake were to hit. In the Aftermath researchers from The University of Arizona descended upon the country’s capital to study buildings that survived the quake, and after studying the buildings that survived the earthquake they are working to develop stricter building codes and design low-cost easily built structures. Buildings that were not built to withstand earthquakes were the primary cause of death in the disaster. Other Notes: one of the deadliest earthquakes of all time. Nearly three years later there are still aid workers in the region assisting with cleanup and restoration. The UN continues to support the government in logistics. In late October 2012, with over 370,000 still living in tent camps, a second tropical storm, Hurricane Sandy, killed 55 and left large portions of Haiti under water once again.

2010

2011

Léogâne, Haiti Earthquake in Haiti

California, US Lytro photography is invented by Ren Ng

0 6 4

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cized the reconstruction process saying that part of the problem is that charities spent a considerable amount

1

just financially, but even in stonewalling adoptions of many orphaned children. Watchdog groups have criti-


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8

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5

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{LA RACE RIOTS} Location: Los Angeles, CA, USA

4

Incident/Event: Rioting Classification: Social Catastrophe Coined Name: ’92 LA Race Riots; Rodney King Riots

3

Year: April 29-May 4, 1992 Death Toll: 53 (2000 injured)

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1

2

Estimated Losses: $1 Billion

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1990

1990

South Africa Nelson Mandela is freed after a 27year imprisonment

Lexington, MA The World Wide Web, Internet protocol (HTTP), language (HTML) created by Tim Berners-Lee


9 8 7 66 5 4 3 2 1 and riots started to break out the evening of the verdict’s reading and lasted for days. There were many retaliatory attacks, including on Reginald Denny, a white truck driver whose vicious beating was captured by a live news camera. To this day the value of video surveillance in police work as well as court cases have impacted law enforcement training significantly. Unfortunately due to these horriffic attacks and retaliations assocaited, the many of the minority communities involved continue to hold a double standard toward their caucasian counter parts. This is often seen in films and comedic skits that target their demographic of audience, and using distasteful humor referencing the riots in provocation of law enforcement officers. In turn this behavior has driven a psychological wedge of disparity and inequality in the minds of many minority groups creating a victim mindset. Other Notes: Rodney King, a black man on parole, led officers on a high-speed chase through Los Angeles before being caught and beaten. The beating was captured on the officers’ car cameras, and all four were charged with using excessive force. After a week’s deliberation, all four were acquitted of assault and three of the four acquitted of the excessive force charge.

1992

1995

Los Angeles, CA Rodney King beating incites race riots

Japan The first DVD is invented

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Social Effects: The verdict sent local black and Hispanic communities into a frenzy at the perceived injustice,


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5

66

{HURRICANE SANDY} Location: North Eastern United States

4

Incident/Event: Category 1 Hurricane mixed with a Nor’easter Classification: Natural Environmental Coined Name: Superstorm Sandy

3

Year: 2012 Death Toll: 113

2

Displaced: 150,000

All Wiped Out...Cases in Point

1

Estimated Losses: $60 Billion

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2009

2011

Washington DC, USA Barack Obama becomes the 44th President of the US, and first African American

New York City, NY Occupy Wall Street protests begin


9 8 7 66 5 4 3 2 seeking refuge in other parts of the country until power is at least restored. Unions control much of the labor in the NorthEast and have turned away electrical crews and aid from organizations and businesses as far south as Georgia because they were not Union organizations. This has not been well received by philanthropic organizations in the Southern region of the US. There is no recorded indication of a drop in financial aid and material donations as a result, but many crews have canceled plans to travel to the disaster hit areas. The Presidential election detracted attention from the storm devastation, and voting became fairly analog with paper ballots at many places throughout the states in disrepair. Gas stations have seen considerable trouble in getting tankers in to refuel stations causing people to wait in line for upwards of seven hours only to have the supply run out. Other Notes: The population density of New York City and the region made it difficult to move debris without organization, and resume transportation. People in New Jersey in particular were stranded for days without clean water, food, electricity, and heat as weather forcasters warned of more winter weather approaching. The US Air National Guard flew in massive loads of generators to help alleviate the power outtage situation and provide heat to inhabitants of a freezing climate.

2012

2012

Space / Roswell, NM Felix Baumgartner, 41 sets Space Jump Record

North East, USA Superstorm Sandy

0 6 8

All Wiped Out...Cases in Point

down for days only to reopen crippled has effected more than those in the region. Many people left their lives in

1

Social Effects: The fact that the North earth, NYC in particular, is an economic powerhouse that was all but shut


9 7

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10

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66

{THE GREAT DEPRESSION} Location: Began in New York City, USA; Worldwide effects

4

Incident/Event: xxx Classification: Social Catastrophe Coined Name: The Great Depression

3

Year: October 29, 1929 - End of WWII in 1945 Death Toll: mortality rate relatively unaffected

2

Displaced: +12 Million

All Wiped Out...Cases in Point

1

Estimated Losses: Billions Worldwide

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1927

1927

Austria Eduard Haas III invents the PEZ candy and dispenser

Pensacola, FL Charles Lindbergh makes the first nonstop solo transatlantic flight


9 8 7 66

Social Effects: Personal income, tax revenue, profits and prices dropped, while international trade plunged by more than 50%. Unemployment in the U.S. rose to 25%, and in some countries as high as 33%. Cities around the

5

world were hit hard, especially those dependent on heavy industry. Construction came to a virtual stand still in most countries. Farming and rural areas suffered as crop prices fell by approximately 60% or more. The day

4

after the crash happened suicides began to skyrocket; in one year 23,000 people committed suicide which is the highest ever recorded.   Inflation, the lack of work, and a sever drought in the heartland left many homeless, starving, and looking

3

for work anywhere. Consumer spending and investment were depressed because the crash took away the confidence people once held in banks and investments; people began to sit on their money. The lack of money and

2

confidence in the population made it very difficult for the economy to rebound because new ventures couldn’t find investors.

1

In 1931 President Herbert Hoover urged the major banks in the country to form the National Credit Corporation (NCC). By 1932, unemployment had reached 23%, and it peaked in early 1933 at 25% while businesses and Americans found themselves homeless, and began assembling in shanty towns - dubbed “Hoovervilles” - across the country. Many people became migrant workers and rationing was found everywhere creating a generation of hardworking Americans who were resilient and in the years after recovery were content on living with less.   To this day many economic policies are in great debate that had been enacted in the 1930’s to aid the country in recovery, but in recent years since the housing crash in 2008, there have been efforts to curb a major disaster economically speaking by a number of governments. From tax breaks coupled with urges to “go shop”, to a highly controversial $800 Billion stimulus package that was targeted to keep big banks from failing, we are still facing uncertainties the depression brought. Other Notes: Originating in the U.S., after the fall in stock prices that began around September 4, 1929, and became worldwide news with the stock market crash of October 29, 1929 (known as Black Tuesday), The Great Depression was a severe worldwide economic depression. The depression hit many nations, but in most countries it started in 1930 and lasted until the middle 1940s. It was the longest, most widespread, and deepest depression of the 20th century.

1929

1931

New York City, NY Black Tuesday Stock Market Crash; start of The Great Depression

Spain Spain becomes a republic with the overthrow of King Alfonso XIII

0 7 0

All Wiped Out...Cases in Point

families defaulted on record numbers of loans, and more than 5,000 banks had failed. Hundreds of thousands of




9 Shelf Life

1

2

3

4

5

6

7

8

SHELF LIFE Natural and man-made

ing the destruction of Hurricane

years after the dust cleared.

disasters result in a tragic loss of

Sandy has waned considerably.

Now there is a different chain

life and cause extensive damage

No doubt the presidential elec-

of events that tends to transpire.

every year, as we have so clearly

tion played a hand in distracting

When disasters like the latest

seen in the northeastern

attention from the storms devas-

Super storm Sandy hit people are

United States last month alone.

tation, but while both candidates

emotionally impacted but for a

After a disaster strikes people

were aiming a fair share of their

much shorter period. Their desire

everywhere have a compulsion

limelight at restoration efforts

to help out and send relief comes

of compassion and a need to fix,

the media has moved on to other

in supply drives and what’s more

ultimately most of them seek out

stories and in turn so has the mind

common, online giving.

ways to help those in need. After

of the country.

Websites such as giveforward.

Hurricane Andrew hit Florida in

If you take into account the

com, fundly.com, or justgive.org

1992 and the Midwest suffered

case studies a unique change has

are online venues that provide

floods in 1993 citizens through-

happened over time. Before the In-

organizations with a further

out the nation mobilized to offer

ternet was invented information of

reach in fundraising for relief and

assistance to the victims of each

death tolls, displacement, and oth-

restoration efforts. Because of this

catastrophe. Often it’s a, hurry up

er losses were slow to be communi-

new form of involvement, not to

and do my part, get in and get,

cated and therefore people awaited

mention the philanthropic nature

out mentality. No matter the

the figures without anticipation of

of the American people, the post

catastrophe there is a shelf life that

immediate responses. This caused

disaster aid impact is much greater

this aid seems to fall within and

the emotional state of those

than in years past, however it’s also

as time goes on and technology

touched by the event or merely the

much shorter lived. Contributors

grows the impact grows more pow-

knowledge of it to live in a somber

feel compelled to do something,

erful yet shorter in lifespan.

and grounded state for a consider-

but now when they do most of it

Over the last two weeks it is

able amount of time following

is quick and online. Despite the

sadly already apparent that the

the event. Relief efforts would pour

hearts of these benefactors being

shelf life of national unity concern-

in for weeks, months, and even

in the right place, many neglect

0 7 1


9 8

7 6

5 4

3 2

1

Shelf Life

0 7 2


9 8 7 6 5 4 3 2 1 Shelf Life

“No one wants to be forgotten.”

0 7 3


9 8 7 6

to keep attention focused on the restoration efforts and needs

5

down the road. We all seem to get distracted by the flood of current

4

events, market records, football scores, and scandals that wash over our media outlets. More recently

3

the election pulled not just America’s but the world’s attention away

2

from the super storm’s destruction.   How long a community em-

1

braces a newfound purpose, cause, or sense of unity, is not limited music festival or at college football game day, while infectious, is short lived outside of the tagged event photos online. In both instances, whether happy or tragedy, there is an undetermined shelf life to the camaraderie felt and communicated between us. It is our responsibility to consciously think about others and the greater good, not merely our own welfare, following these events. That is where relationships are cultivated and bonds beyond acquaintances are made. No one wants to be forgotten.

0 7 4

Shelf Life

to tragedy. The synergy felt at a


9 Full Circle

1

2

3

4

5

6

7

88

FULL CIRCLE Adam Smith, a Scottish

great technologies, and of course

or that the cost of the product or

moral philosopher and a pioneer

the slew of trade regulations and

service was at least justified.

of political economy, is no doubt

social problems these emerging

Who doesn’t want to feel like they

one of my favorite idealist figures

and adapting industries arrive with.

got an amazing deal?

in history. Aside from the fact that

Apple Inc. and Microsoft

As Adam Smith observed in

he is ‘Sco-ish’ gent hailing from the

Corporation dominate the personal

his Theory of Moral Sentiments,

region of my ancestors

computer frontier, while Google

“Riches leave a man always as

Adam Smith was quite influential

overshadows Bing for the search

much and sometimes more ex-

in the worldviews on classical

engine title, and PepsiCo. Contin-

posed than before to anxiety, to

economic theory. At that time

ues to give Coca-Cola Co. a run for

fear and to sorrow.” Even in the

economics were dominated by the

the top spot in their market.

late 1700’s when Smith wrote this

idea that a country’s wealth was

These are merely a handful of suc-

he couldn’t have imagined where

best measured by the gold and

cessful companies that have taken

modern day society would lead us

silver in its vaults. Smith submit-

Smith’s ideology of specialization

socially, but those three words are

ted that a nation’s wealth should

to the extreme and despite speed

indicative of the mindset of the

be judged not by metals value but

bumps have done it well. While the

masses today. Sorrowful, anxiety

by the total of its production and

exponential increase in the avail-

filled people fearful of what may

commerce—today known as gross

ability of information has given

come…fearful to the extreme.

national product (GDP). He also

more people resources to experi-

Whether the germaphobe who

explored theories of the division

ment and specialize economically

stows his hand sanitizer in every

of labor, an idea dating back to

that also results in the demand

crevice of his bleached car or the

Plato, through which specialization

from both customers and the mar-

mom who incessantly guards her

would lead to a qualitative increase

kets to provide a good or service

family from any contact with the

in productivity. By this we have

that accomplishes more than

digital world because she’s “seen

seen strides throughout history to

one thing. The function, providing

what’s out there”. A perfect exam-

do just that, specialize and conquer.

assurance that the consumer has

ple of this is comes to life every

Today we have new industries,

gotten a great bang for their buck,

time Apple releases any number

0 7 5


9 88 7 6 5 4 3 2 1 Full Circle

“Riches leave a man always as much and sometimes more exposed than before to anxiety, to fear and to sorrow.�

0 7 6


9 88 7 6 Full Circle

1

2

3

4

5

“It’s all the little things”

of new “i"-whatever devices. A guy

in the family it brings risks that

to do some recreational Googling

will plunder his riches (either in

outweigh the rewards. Mom can’t

on this newfound ‘porn pad’ before

cash or credit line) to buy the latest

seem to get the user to the table

conveniently clearing the

iPad for his gadget collection, and

for dinner, and Dad is irritated

search history. The anxiety that

upon bringing it into his house

because he bought it and can’t

this device created could have

his family becomes enthralled in

find his new toy. Sister is playing

been avoided by simply investing

experimenting with it’s

games and face timing her friends

in a memory with his family rather

newest technologies. By this de-

rather than doing homework, and

than an in the moment purchase.

vice floating from person to person

brother routinely sneaks off with it

Money may give us more freedom

0 7 7


9 88 7 that drove his teams with two goals

overall ease the pressures of life,

ing as an effect of digital and

at the start of every season:

but that means of obtaining such

design refinement?

1) exhaustive conditioning

material items does not limit

When we stop and analyze the

2) psychological motivation.

Smith’s observation to the ‘have’s’.

state of what is happening around

One season he decided our catch-

The have not’s will find a way to

us it’s clear people have lost touch

phrase would be “It’s all the little

get the same things by begging,

with each other, but I’d contend

things”. Planting that seed from

borrowing, and at times stealing

that we may be seeing a new age of

day one of tryouts was his initia-

so the socio-economic state of a

refinement because enough people

tive and at first, I admit, I thought

consumers affairs doesn’t exclude

are aware that the old community

it was really stupid. All I could

them from the same theory.

values are being lost and taken for

think is, we just need to be in great

There is no doubt some

granted. It’s one of those things

shape and learn how each other

wonderful and world-changing

like voting…one person only makes

plays the game, not focus on some

things have transpired because of

a difference if they are a part of a

statement. Within a month that

the technological advancements,

whole group. The key is uniting

phrase had new meaning.

innovations, and tools created over

those people to keep the purpose

Every time we lost a game he

time. For one thing, the catastro-

of their cause alive, and to also

would pull out the stat sheet

phes in recent decades have seen

inspire others. While the masses

and count missed free throws or

a faster cleanup and restorative

probably realize there is something

turnovers, and proceed to tell us

cycle mostly because of the im-

they miss about how communities

that these were the little things

mediate communication and flash

used to function, they likely are

that would’ve won us the game.

fundraising enabled by the Inter-

not mindful to the wee measures in

He was right. I started putting a

net and global communication.

their own lives they can change for

premium on practicing free throws,

However, as we move forward as

the greater good. The little things,

controlling passes and rebound-

a nation, and ultimately a global

that make a big difference, in the

ing from the inside, and not only

community, are we exponentially

grand design of life.

did my stats and playing ability

distancing ourselves from reality

I once had a basketball coach

dramatically improve, we were

in a way that cannot be reversed?

who was your ideologue sportsman

winning and interacting as a team.

5

Or, is the old community rebound-

6

to be exposed to new things, and

4 3 2 1 Full Circle

0 7 8


9 88 7 6

“It’s all the little things” It wasn’t

5

easy to take the criticism, and most of us were great players that were

4

getting too big for our britches, but when all said and done everyone was happier and we were a 3

united team. We had all suffered together, and that right of passage

2

gained the respect of the school, other teams, as well as each other.

1

A few girls quit; taking the easy way out, but like it has been said

Full Circle

over the generations, “With great risk, comes great reward.” Or better yet, “You will reap, what you sow”.   If as a nation we banded together to bring about a re-enlightenment of face to face activities, and analog crafts, basically a re-emergence of the old community ways, I’m confident we will reap great things both now and for future generations. This would also guide the direction of impending product designs, and technological innovations. Supply and demand

0 7 9

“Be the change you want to see in the world”.


9 88 7 6

drives the marketplace and if we redefine what the demand is

5

through how we live our lives the supply will surely alter to appease.

4

When was the last time you met a new neighbor, or reached out to a co-worker you barely knew?

3

How did your kids fair in school today with the teachers, their work,

2

or bullies? Do you know the name of your mail carrier or trash guy?

1

Has someone tried to befriend you and you just skirted the efforts off were too busy? Remember, work is a part of life, life is not a part of work. What will you have stood for and did you take the time to influence others for the better? If you even get the opportunity to ask those questions at the end of your life, that is a rare thing.   Mahatma Gandhi said it best, “Be the change you want to see in the world”.

0 8 0

Full Circle

politely under the guise that you




0 8 1

1

2

3

4

5 6

7 8

99


99 8

TIMELINE

7 6 5 4 3 2 1

0 8 2

0 8 3


9

1850 AD

1829 France Louis Braille invents braille printing for the blind

1800 AD

1836

1865

United States Samuel Colt invents the first revolver pistol

United States James Naismith invents the game of Basketball

United States Joseph NicĂŠphore NiĂŠpce was the first person to take a Photograph

United States W.A. Burt invents the typewriter

1837 Samuel Morse invents the telegraph

1865

1881

United States The Civil War Ends

Edward Leveaux patents the automatic player piano

1823 1810 United States Peter Durand Invents the Tin Can

Scotland Charles Mackintosh inventst the Mackintosh (raincoat)

1800

1824

Italy Count Allessandro Volta Invents the Battery

United Kingdom Joseph Aspdin patents Portland cement

1866

1844

1837 United States John Gorrie builds the first refridgerator

Manhattan, KS Kansas State Univ. First Land Grant University is established under President Lincoln.

Francis Pettit Smith invents the propeller

1800 AD

0 8 4

1856

John Walker invents modern matches

1840

1850 AD

1886 United States John Pemberton invents Coca Cola

1896

1877

1888

Detroit, MI First Bell Telephone is manufactured

Nikola Tesla invents the AC motor and transformer

United States Thomas Edison Invents the Phonograph

United States The Civil War Begins

France Louis Pasteur invents pasteurisation

United Kingdom John Herschel invents the blueprint

Lumiere Brothers invent a portable motion-picture camera, called the Cinematographe

1877

1861

Solymon Merrick patents the wrench

1895

Gottlieb Daimler builds the first four-wheeled motor vehicle

St. Louis, MO F4 Cyclone Hits The city of STL

1863

1835

1886

Alfred Nobel invents dynamite

United States John Gorrie builds the first refridgerator

1835 1827

1872 United States A.M. Ward issues the first mail-order catalog

1829

1810

1900 AD

1876 United States Alexander Graham Bell patents the telephone

1900 AD


1950 AD 1987

United States The artificial Heart is invented

9

1969

United States The first 3D video game is invented

1992 Los Angeles, CA Rodney King beating incites race riots

1934

1900 AD

1927 1919

1902 United States W. Carrier invents the Air Conditioner

C. Strite invents the Pop-Up Toaster

1910

1919

United States Thomas Edison Shows the First Motion Picture

The Arc Welder is invented

2000 AD

United States The Dust Bowl

1945

Pensacola, FL Charles Lindbergh makes the first nonstop solo transatlantic flight

1998

Worldwide WWII Ends

Menlo Park, CA Google is created

1945

1927 Austria Eduard Haas III invents the PEZ candy and dispenser

1931 Spain Spain becomes a republic with the overthrow of King Alfonso XIII

Worldwide WWII Ends

1940

1963

United Kingdom The Battle of London

United States The Cassette Tape recoder/player is cinvented

1972

1999

Sunnyvale, CA, Allan Alcorn designs arcade game pong

Israel The USB flash drive is created

1999 California Shawn Parker creates Napster

1995

1903

1913

1929

Mary Phelps Jacobs invented the Bra

New York City, NY Black Tuesday Stock Market Crash; start of The Great Depression

Ohio The Wright Brothers invented the first gassed manned aircraft

1953

1975

AT & T produces The first touch tone telephone

United States The first Laser Printer is invented

1990

Lexington, MA The World Wide Web, Internet protocol (HTTP), language (HTML) created by Tim Berners-Lee

1950 1918 Worldwide Flu Pandemic

United States The First Credit Card is invented

1990 South Africa Nelson Mandela is freed after a 27year imprisonment

1967 United States The first handheld Calculator is invented

1900 AD

Japan The first DVD is invented

1988

2000 AD

United States Doppler Radar is invented

1985 United States Microsoft produce Windows program

1950 AD

0 8 5


99 8 7 5

2003

2020 AD

Santa Monica, CA R. Hoffman creates Linkedin

2010

Cupertino, CA J. Wales & L. Sanger create Wikimedia (Wikipedia)

2012

Cupertino, CA YOUTube video community is formed

Space / Roswell, NM Felix Baumgartner, 41 sets Space Jump Record

2012 North East, USA Superstorm Sandy

2008

2004

London, UK Video Advertisements are allowed on the London Tube

New Orleans, LA Hurricance Katrina

2007 2004

2000 AD

0 8 6

3

2005

2

2001

4

Léogâne, Haiti Earthquake in Haiti

Boston, MA Facebook is created

1

2000 AD

Washington DC, USA Barack Obama becomes the 44th President of the US, and first African American

6

2009

2011 New York City, NY Occupy Wall Street protests begin

2011 California, US Lytro photography is invented by Ren Ng

Cupertino, CA Apple debuts the touch screen iPhone

2020 AD

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3 2

1

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001

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CAUCHON, DENNIS. "OUR STANDARD OF LIVING IS IT BETTER THAN EVER?" USA TODAY. GANNETT, 29 OCT. 2012. WEB. 29 OCT. 2012.

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DEVEZAS, TESSALENO C., HAROLD A. LINSTONE, AND HUMBER TO J.S. SANTOS. "TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE." TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE 72.8 (2005): 913-35. WWW.SCIENCEDI RECT.COM. OCT. 2005. WEB. 11 NOV. 2012.

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SHAW, JAMIE. "THE AMISH: TECHNOLOGY PRACTICE AND TECHNOLOGICAL CHANGE." SHAW CREEK GENERAL STORE. SHAWCREEKGENERALSTORE.COM, FEB. 1999. WEB. 11 NOV. 2012.

W EBBER, BRIDGET. "THE PSYCHOLOGY OF WHY PEOPLE OGLE ACCIDENTS, DEVASTATIONS AND CATASTROPHES." WWW. PSYCHOLOGY1.KNOJI.COM. PSYCHOLOGY1.KNOJI.COM, 27 SEPT. 2012. WEB. 23 OCT. 2012.

YUKHANANOV, ANNA. "10 THINGS TO KNOW ABOUT SANDY'S IMPACT." NBCNEWS.COM. REUTERS, 30 OCT. 2012. WEB. 30 OCT. 2012.

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VALEU, KEVIN, PHD. "ADRENALINE ADDICTION: SIGNS, SYMPTOMS, AND SOTERIOLOGY." VOICES.YAHOO.COM. YAHOO, 14 JUNE 2010. WEB. 6 NOV. 2012.

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SYROPOULOS, CONSTANTINOS, MICHELLE R. GARFINKEL, AND STERGIOS SKAPERDAS. "GLOBALIZATION AND INSECURITY: REVIEWING SOME BASIC ISSUES." GLOBALIZATION AND IN SECURITY: REVIEWING SOME BASIC ISSUES 2008TH SER. 1.1 (2005): 1-29. DREXEL.EDU. DREXEL UNIVERSITY, JULY 2008. WEB. 11 NOV. 2012.

SIEMENS, GEORGE. "CONNECTIVISM: A LEARNING THEORY FOR THE DIGITAL AGE." ELEARNSPACE. YLMP, 12 DEC. 2004. WEB. 13 OCT. 2012.

SPEAR, KEVIN. "8 COMICAL WAYS HOW TECHNOLOGY CHANGED OUR RELATIONSHIPS." WWW.VINNIEV.COM. ED. VINNIE V. VINNIEV.COM, N.D. WEB. 23 OCT. 2012.

MADDEN, MARY, AND KATHRYN ZICKUHR. "65% OF ONLINE ADULTS USE SOCIAL NETWORKING SITES." PEW RESEARCH CENTER'S INTERNET & AMERICAN LIFE PROJECT. PEW RESEARCH CENTER, 26 AUG. 2011. WEB. 05 DEC. 2012.


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WALLACE, TIM, AND JAWEED KALEEM. "HURRICANE SANDY VS. KATRINA INFOGRAPHIC EXAMINES DESTRUCTION FROM BOTH STORMS." HUFF POST. HUFFINGTON POST, 4 NOV. 2012. WEB. 6 NOV. 2012.

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KANIASTY, KRYSZTOF, AND FRAN H. NORRIS. "SOCIAL SUPPORT IN THE AFTERMATH OF DISASTERS, CATASTROPHES, AND ACTS OF TERRORISM: ALTRUISTIC, OVERWHELMED, UNCERTAIN, ANTAGONISTIC, AND PATRIOTIC COMMU NITIES." BIOTERRORISM: PSYCHOLOGICAL AND PUBLIC HEALTH INTERVENTIONS, (2004): 200-31. IMPACT.ARQ.ORG. CAMBRIDGE UNIVERSITY PRESS, 2004. WEB. 23 OCT. 2012.

1

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"HURRICANE KATRINA." WIKIPEDIA. WIKIMEDIA FOUNDATION, NOV. 2005. WEB. 23 NOV. 2012.

"THE DUST BOWL." WIKIPEDIA. WIKIMEDIA FOUNDATION, DEC. 2012. WEB. 23 NOV. 2012.

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