Thank you For considering Morrison Kleeman for the sale of your home. We recognise the decision to sell your home is not taken lightly and comes after careful consideration. All homes hold many memories along with personal touches. We understand the emotional attachment you may have with your home and pride ourselves on our ability to cater to your individual needs and wishes. We feel it is paramount to entrust the care of one of your most valuable assets to those with a reputation for respect and integrity along with proven market success. It would be our pleasure to work with you to achieve the best possible result.
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Contents Please read through the information enclosed; we are happy to discuss all of this and more with you in greater detail 1
The Morrison Kleeman Story .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
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Your Property Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
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First Impressions Count . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
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Market Research .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
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Method of Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
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Marketing Your Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
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Inspection .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
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Professional fees and associated costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
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After Sale and Settlement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
10 Moving Forward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
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The Morrison Kleeman Story From local start up to North Eastern property specialists – 6 –
The Morrison Kleeman Story began in 1991 when Directors Graham Morrison and Peter Kleeman opened their first office in Eltham. Today, Morrison Kleeman’s network of offices service the entirety of Melbourne’s North East. Throughout our history, Morrison Kleeman’s reputation for achieving exceptional results has seen the business continually expand and flourish.
Now under the Directorship of Rocco Montanaro, Craig Parker and Ciaran Brannigan, our dynamic, committed sales team has built a reputation for outstanding customer service, deep knowledge of the local property market, and strategic, tailored marketing campaigns which assist our vendors in securing satisfying outcomes. We pride ourselves on being more than just another estate agency. Our experience in sales, rentals and property finance allows us to provide the right advice for all property transactions. Nobody understands the North Eastern suburbs like Morrison Kleeman. We are extremely proud to say a great deal of our business comes from past clients who refer us to their family, friends and colleagues.
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Your Property Goals Morrison Kleeman is here to help you achieve them When it comes to securing an outstanding price for your property, there are many factors your Morrison Kleeman agent will take into account. What are your real estate goals? When do you wish to sell? What method of sale might be best for your home? What are the key features of your home? How do current local market trends affect your home? What is the likely value of your home, and are there steps you can take to increase it? No two properties are alike, which means our strategy for the sale of each home is tailored specifically to yours.
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First Impressions Count Styling secrets increase your home’s appeal – 12 –
First impressions count. Buyers embarking on a property search are often overwhelmed by the sheer amount of information they need to process. The visual appeal of a property is a simple and efficient way for buyers to evaluate it. Often buyers aren’t even consciously aware of how the strategic presentation of a property can increase or diminish its appeal. That’s why Morrison Kleeman works with a professional home stylist.
Our expert stylist is able to objectively assess your home and advise you on how to highlight and enhance its key features - which in turn greatly increases its appeal to buyers. They will provide a simple presentation checklist designed to help you prepare your property for sale, with minimum expense and maximum appeal. We can also organise various trades people to complete the final touches which may be required to enhance the appeal of your home and maximise the potential sale price. Our sales team can provide you with the best advice to create the perfect first impression. These services are all part of the Morrison Kleeman advantage.
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Market Research Temperaments in the market place It is crucial to carefully consider the trends and temperaments in the market place when offering your property for sale. As your sales consultant, we analyse whether it is a buyer’s market, a balanced market or a seller’s.
Market worth of your home It is important any vendor appreciates it is not the consultant or a valuer which determines the price on your home, but the market. We present you with an opinion of market worth, comprising of comparable sales in your neighbourhood, as well as research into current trends in prices and sales. After careful consideration we will provide a realistic opinion of your home’s worth along with a potential higher end estimate. Putting your property on the market at the right price is critical to the successful sale of your home, and it is our role to provide enough information to allow you to make an informed decision.
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Method of Sale There are many factors to consider when putting your house on the market, and the method in which you decide to sell can be a powerful driver in engaging buyers and creating competition – 18 –
Auction Auctions create a competitive process, generating strong market awareness for your property due to the imposed deadline. You might enjoy seeing prices rise in the heat of an auction, where house buying is often based on an emotional reaction to a property. A house may be sold before auction if a better price can be achieved through negotiation, or it may be sold or passed in on auction day. All pre-auction offers will be presented to you for consideration, and if the property does not sell on the auction day, Morrison Kleeman will continue to host inspections until the right result is achieved. A cooling off period does not apply for any property sold at auction, or the three days prior or after.
Private Sale The world’s most recognised method of sale; a private sale requires the placement of a fixed price to be submitted through Morrison Kleeman’s signature offer system. This is a method of sale which provides certainty; as a vendor you can determine the time on market by judging the level of activity, and send a clear message about your acceptable price to prospective purchasers. Expressions of Interest (E.O.I) A method of selling property that invites buyers to submit their best offer, on specified terms, in writing, before the expiration of a set timeframe. With the competition ignited by a sale closing date, this method of sale usually runs for a campaign period of five weeks. Negotiating with several buyers in parallel also encourages healthy buyer competition. Off the Market We are masters in negotiating off-market property transactions. With our expert market knowledge and extensive client database, we will discreetly present your property to suitably qualified parties through private appointments.
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Marketing Your Home Strategic planning A strategic, well-planned marketing campaign is crucial for attracting the right buyers to your property. Morrison Kleeman tailors a unique marketing plan for each property, designed to generate maximum exposure to the ideal buyer pool. With our own in-house marketing specialists, we are able to provide you with sophisticated marketing strategies that can effectively tell the story of your home. At Morrison Kleeman we research every marketing avenue, with cost and timing in mind to achieve the best possible result. Our experience allows us to conduct carefully planned campaigns which gain maximum exposure for minimum expenditure, that achieve outstanding results. When presented to the right audience there is no doubt our strategic marketing plans will give your property every opportunity to deliver market leading results.
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Marketing Your Home Finding your buyer Identifying the right buyer for your property requires not only years of experience, but it is also dependent on our sales team’s relationships with people who are in the market and ready to buy. Our extensive database of buyers which is constantly being reviewed and updated, becomes particularly valuable for the sale of your home.
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Marketing Your Home Digital Media In today’s converging world of the internet, email and social media, Morrison Kleeman constantly seek the most innovative real estate digital marketing strategies to boost the online presence of your home and increase buyer leads. In the wake of the digital age, our social media networking sites have unlocked the opportunity to reach prospective purchasers at any time of the day or night, in any location across the world. Premium quality photographs and videos have proven to attract more buyers and set your home apart from the rest. Our own website www.morrisonkleeman.com.au is contemporary and user friendly. We utilise a wide range of online mediums to access a full spectrum of prospective purchasers. Some of these include: •
Exposure on a broad range of real estate websites
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Google analytics
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Property videos
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Digital market report videos
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Digital newsletters
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Social media
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Marketing Your Home Print Media Although many buyers today begin their search for real estate online, we know they also value high-end print advertising. For this reason, your home is advertised in some of the most widely accessed media outlets, including major publications like The Age, The Herald Sun and The Australian. Print media captures the ever changing local market, in particular those buyers looking to upgrade or downsize from neighbouring suburbs. With the ability to reach passive buyers, you are expanding your reach with print marketing. The Weekly Review is one of the most read real estate magazines. With a circulation of more than 69,000 people in the North Eastern suburbs, your property is featured in one of the industry’s most credible real estate magazines. As a major advertiser, Morrison Kleeman enjoys excellent relationships with real estate editors. It is this relationship that often results in our properties achieving free editorial coverage in print media. Not only do these editorials gain maximum exposure, but readers take a keen interest in the properties singled out for editorial comment.
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Inspection Over the course of the sales campaign, we will host property inspections to allow buyers to get a feel for the house they may want to call home We will work with you each week to make arrangements for the week ahead. You might prefer regular public viewings, or pre-arranged individual appointments. Either way, we are happy to accommodate you. For an open inspection, our normal buyer viewing days are mid week and Saturdays. Open inspections enable the mass of interested parties to view your home in a single 30 minute time block. This allows us to measure general interest and record contact details of all inspection attendees.
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Professional Fees and Associated Costs At Morrison Kleeman we believe in the art of negotiation when agreeing upon performance fees and costs – 32 –
As with many transactions of a professional nature, we believe several options should be offered to allow our clients a genuine involvement in the negotiation process. We are committed to providing you with the best possible service by ensuring our responsibilities and promises are executed to the highest of standards. As every property transaction sale is unique, we are happy to discuss the terms of the following payment options to suit you specifically.
Option A – Percentage of the Selling Price A flat percentage of the sale price Option B – Tailored A percentage or dollar amount will be charged up to an agreed sale price, with an additional percentage or dollar amount charged on a sale price over the agreed amount. This style of fee structure has gained wide consumer support, as it is seen as an additional incentive to sales consultants to do all possible to encourage buyers to extend to their absolute maximum. Option C – Fixed Fee A fixed dollar amount will be charged, regardless of the sale price.
Auctions do not add any additional fees over a private sale or expressions of interest sale.
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After Sale and Settlement We will facilitate the final inspection with your purchasers prior to settlement as well as the handing over of keys once settlement is confirmed However our service does not end there. At Morrison Kleeman we value lasting relationships with our clients beyond the settlement date. We would like you to regard us as your personal concierge when it comes to real estate. Whether it be providing advice for you, your family or your friends, we are always at hand to help with your buying, selling and investment enquiries. We have a dedicated Client Services Department whose sole purpose is to ensure you receive the service you deserve, whether it be during the sales campaign or long after.
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Moving Forward Once the decision has been made to list your home with Morrison Kleeman, there are a few steps to take before we are on the market Authority to Act First we need to get the paperwork out of the way. The REIV Authority is the agreement between – 38 –
the Seller and the Agent detailing the estimated selling price, the agreed selling fees including any advertising expenditure and the length of the engagement. Legal You will need to obtain a Vendor’s Statement Section 32 for the sale of your home. Morrison Kleeman can help by recommending a professional service to look after your legal needs. An acclaimed property conveyancer will seamlessly lead you through the legal side of the selling process. Home Stylist Our professional expert stylist will assess your home and advise you how to enhance and highlight its best features.
Advertising We will commence planning and coordinating your marketing campaign. This includes arranging sign boards, copywriting, floorplan, professional photographs and brochure preparation all as agreed within your marketing budget. Agent Inspection We will then excite the entire sales team about the prospect of representing your home. Each week our sales team inspect all ‘ready to view’ new listings. Your agent will invite our team to view your home to sell the benefits and sing the praises your home has to offer. We sell to the sellers first! VIP Open The first buyers invited to inspect your home will be fully qualified by our agents, waiting on our database for the right home to be listed. We contact these clients prior to the home being advertised inviting them to attend an inspection. Finance Morrison Kleeman can assist you with organising finance pre-approval and review. In a competitive marketplace, we can point you in the right direction to arrange the most beneficial finance solution. A professional broker can personally attend to your specific requirements at no cost to you.
Are you ready to come on the sold journey with us?
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Eltham Office Town Square, 20 Commercial Place, Eltham Vic 3095 - Phone 9431 2444
Greensborough Office – 40 –
2/86 Grimshaw Street, Greensborough Vic 3088 - Phone 9435 7666
Doreen Office 5/95 Hazel Glen Drive, Doreen Vic 3754 - Phone 9717 8780
morrisonkleeman.com.au