More buyers. More competition. Better results. barryplant.com.au
Obtaining the best price. Competition is crucial.
Multiple buyers negotiate the
PRICE UP with each other.
1 buyer negotiates the
PRICE DOWN with you.
Our exclusive approach. Timing is everything. WEEKS 1-4
WEEKS 5-8
WEEK 8 ONWARDS
86%
Only 10%
Only 4%
of sellers achieve their desired price or above.
of sellers achieve their desired price.
of sellers achieve their desired price.
THE FIRST FOUR WEEKS ARE CRITICAL
Internet and print. Campaigns that use print and internet together get more people at opens.
INTERNET ONLY
INTERNET AND PRINT
Only three out of 10 people search as far as page two on online listings websites*. If you can’t guarantee a position on the first page, seven out of 10 buyers might not see your listing. *SOURCE: ADOBEOMNITURE SITECATALYST, MARCH 2013
Using a multi-media approach gets the best results. $888,512
Advertised in newspapers and online.
$890,000 $880,000 $870,000 $860,000 $850,000 $840,000
$812,451
$830,000
Only advertised online.
$820,000 $810,000 $800,000
That’s $76,061 more. *SOURCE: CORELOGICRP DATA AUSTRALIA – WHITEHORSE & MANNINGHAM JULY 2017
ACTIVE BUYERS
The tip of the iceberg.
ONLINE 4,600 visits per property per month for each online listing.
PASSIVE BUYERS
PRINT 1.45 million metro Victorians read Metropolitan newspapers; 84% read the real estate section.
Many potential buyers can only be found by using more than one method of marketing.
Where our buyers come from.
22%
6%
FROM NEWSPAPERS
FROM BOARDS
5% FROM BARRY PLANT REFERRALS
64%
3%
FROM INTERNET
OTHER *SOURCE: BARRY PLANT RESEARCH 2015
Prospective purchasers. INTERNET
Available buyers for your home…
searched the most at the start of the week.
Researcher
read the most on Friday and over the weekend.
Buyer
SMART PHONES AND TABLETS
%
used on the weekend for ‘on the go’ accessibility.
INTERNET, PRINT AND DATABASE Buyer enquiry
INTERNET ONLY Buyer enquiry
Objective:
Attract and drive as many buyers as possible to your home in the first 3-4 weeks.
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
Showcasing your property in print.
DOUBLE PAGE WEEKLY MAGAZINE EXAMPLE
Local press. FULL PAGE EXAMPLE
QUARTER PAGE EXAMPLE
EIGHTH PAGE EXAMPLE
HALF PAGE EXAMPLE
How much did buyers think the same house was worth?
$600K
QUARTER PAGE FULL PAGE
$876K
46% increase.
HALF PAGE
$744K
24% increase.
*SOURCE: LEADER NEWSPAPERS 2017
How much did buyers think the same house was worth?
DOUBLE PAGE
$1.032M 72% increase.
Internet.
BARRY PLANT PROPERTY LISTING
Property websites.
Including PREMIUM PLUS Larger details listing. Standout property display with large photos. Display agent profile photo. A valuable and accurate search experience for consumers. Branded eBrochure (when purchased).
ELITE SUBSCRIPTION Higher impact than Enhanced Subscription. Improved exposure with agent branded banner at the top. 50% larger than Enhanced Subscription. Greater visibility with larger property images.
ENHANCED SUBSCRIPTION Entry level subscription. A clean listing focusing on the property. 2 property images. Agency logo.
*Based on Feb-April 2012 activity.
Property websites.
PREMIERE PROPERTY
PREMIERE PROPERTY Be seen first by more buyers Biggest ad Rotate to the top Be seen on the go 24/7 Overseas buyer exposure
FEATURE PROPERTY Your property will be seen up front Grab buyer attention Be seen on the go 24/7 Rotate to the top
HIGHLIGHT PROPERTY
20x the visits.*
FEATURE PROPERTY
12x the visits.*
Seen before Standard ads More exposure Know how your property is tracking Be seen on the go 24/7
*Based on Feb-April 2012 activity.
Promoting your property through social media. FACEBOOK
YOUTUBE
SHARE
PROPERTY ALERT
AVAILABLE IN THE FOLLOWING SIZES:
Boards.
12 x 8 10 x 8 8x6 8x4
6x4 9x9 7x7
8 x 12 8 x 10 6x8
Suburbville 9888 8888 barryplant.com.au/suburbville
8 X 12 EXAMPLE
10 X 8 EXAMPLE 6 X 4 FOR SALE BOARD EXAMPLE 8 X 6 EXAMPLE
FL Wrap
SOLD
93BeaumontRoad.com.au
4 BED
Exceptional in every sense. Architecturally designed home with polished floorboards, high ceilings, music studio and sparkling solar/gas heated in-ground pool. Landscaped gardens and decked alfresco entertaining zone, plus upstairs parents retreat and study. Kitchen with Smeg appliances. Built-in-robes in all bedrooms, main features walk-in-robe and ensuite. Ducted heating, cooling and much more.
3 BATH
2 CAR
1 STUDY
AUCTION Saturday 4 October 2.30pm (unless sold prior)
CONTACT Agent One 0123 456 789 AgentNameSurname.com.au
LAND 20m x 50m 1000m2 approx
Agent Two 0123 456 789 AgentNameSurname.com.au
PROUDLY SUPPORTING
Panel 1
Panel 2
Brochures and drop cards. FOUR PAGE BROCHURE
DROP CARD EXAMPLE
TWO PAGE BROCHURE (LANDSCAPE)
Floorplans and photography. FLOORPLAN AND SITE PLAN COLOUR
GARAGE 5.7 x 3.5
GARAGE
BIR
BEDROOM 3.2 x 3.2
RUMPUS 3.7 x 5.9
PWDR
UP
C
SUB FLOOR ACCESS STORAGE
UP
WM S
L’DRY
BEDROOM 3.0 x 3.4
UP
UP
UP
COURTYARD
DESK
UP WT
UP
BIR
BIR
RESIDENCE
LIVING / FAMILY
DW
2.7 x 5.4
BEDROOM
UP
3.0 x 3.2
MEALS
KITCHEN P
COURTYARD
F WO
UP
C
DOUBLE CARPORT
BATH
DINING 7.1 x 3.6
UP
ENTRY
BATH BIR
LOUNGE
UP
BIR UP
MASTER BEDROOM 4.1 x 3.1
AMATEUR
AMATEUR
AMATEUR
Urban Angles
Barry Plant Floorplan & Landbox Guide
FLOORPLAN AND SITE PLAN BLACK AND WHITE
GARAGE 5.7 x 3.5
GARAGE
BIR
BEDROOM 3.2 x 3.2
RUMPUS 3.7 x 5.9
PWDR
UP
C
SUB FLOOR ACCESS STORAGE
UP
WM
PROFESSIONAL
PROFESSIONAL
L’DRY
BEDROOM 3.0 x 3.4
UP
DESK
UP
UP
COURTYARD UP WT
UP
BIR
BIR
BEDROOM
RESIDENCE
LIVING / FAMILY
DW
2.7 x 5.4
UP
3.0 x 3.2
MEALS
KITCHEN P
F WO
C
7.1 x 3.6
UP
BATH BIR
ENTRY
UP
BIR UP
MASTER BEDROOM 4.1 x 3.1
COURTYARD
UP
DOUBLE CARPORT
DINING
BATH
PROFESSIONAL
S
LOUNGE