SELLING
RESIDENTIAL
Welcome to Est8 agent On behalf of Est8 agent, welcome and thank you for considering us to sell your property. It is our goal at Est8 agent to make the process of selling your property as easy, comfortable and uncomplicated as possible.
Est8 agent & Client We understand that selling your property is often linked to other changes in your life. That one change can be related to other changes, we don’t take this lightly. We’ll assist you in the right choice, by sharing our expertise and giving you all the facts. Share recent sales in your area, the current market, the value you will achieve and the level of interest in your type property.
Est8 agent aims to deliver the highest standards in service. Est8 agent provides both your peace of mind of being in experienced hands during this change. Honest communication and collaboration creates a positive experience.
Est8 agent & Client partnership road map Est8 agent strives to consistently maximise the sale price of every property we market. We adopt a consultative approach to your sale and pride ourselves on getting the best results in the shortest possible time. Here’s how: 1/ Accurate Appraisal Accurate appraisal: our goal is to sell your property for the highest price, in a suitable amount of time. This starts with a realistic comparative market analysis. Our expert Est8 agents have unparalleled knowledge of property values in the local area and this is why we consistently achieve our anticipated price. 2/ Method of Sale Method of Sale: Well Explain the different methods of sale available and help you choose which is best suited to your needs. Typically, options will include Private Sale or Auction although other alternatives are available if required. We’ll also look at timely and any other events that could impact on the success of your campaign.
3/ Advertising and Marketing Advertising and marketing: To maximise your sale price Est8 agent will outline a range of marketing and advertising options that ensure a wide audience is altered for your sale. Our comprehensive marketing including exposure on our industry leading websites, major real estate web- portals, our Emagazine distributed to thousands of buyer’s, social media and exclusive buyer alert database. 4/ Presenting your Property Presenting your property: We love making sure buyers see the full value of your property. So, we’ll guide you with recommendation about a myriad of small things you can do to make sure your property is presented in its best light. You’ll be amazed what a difference we can make. 5/ Inspections Inspections: Once everything is ready to start showing buyers through your property. We’ll offer you the option of open house inspection or private buyer appointment and discuss which time are best to show your property.
6/ Receiving Feedback
10/ Settlement
Receiving feedback: after each inspection we keep you informed of our progress by reporting what the prospective buyers thought. This helps ensure we’re on track allows you to fine tune if any areas of concern rise.
Next up comes the ‘Settlement Period’. This is the time from the day of sale agreed to at the sale date, typically around 30 to 120 days. This is when you begin packing up and planning for the ‘moving day’. We’re not finished just yet and have lots of tips to help you smooth the process.
7/ Auction/Offers Whether selling by Auction or Private Sale, offers will be received during your marketing campaign. This is where our negotiation skills make all the difference. We’ll help you assess each offer, making recommendations about strategy, counter offers, when to ‘walk away’ and when the time’s right to sell. 8/ Contracts Once you’ve excepted an offer, or the hammer has fallen at the Auction, contractual documentation will be signed by both parties and the deposit paid. We explain everything you’ll need to know at the time, like whether the buyer is entitled to a statutory ‘cooling off period’ and when your sale becomes unconditional. 9/ Sold Some of our client partners like to celebrate in the customary fashion at this point so you might feel like opening that bottle of Champagne you’ve been keeping on ice! Alternatively, you might prefer a cup of tea. What ever your choice, we’ll be just as excited as you as the SOLD sticker goes up
11/ Moving In many cases, this will also be the day your sale ‘settles’ although some people do move out before the ‘settlement’. At settlement, the buyer pays the complete balance of the sale price to you, sometimes following the formality of a ‘pre-settlement inspection’. Guess what we are still here to help. Est8 agent offers a free utility connection service through our partnership with Your Porter With one simple phone call, we can have your telephone, internet, gas, electricity, water and all utilities disconnected and reconnected at your new home saving you hours of phone calls.
Selling your home with Est8 agent Anyone can sell a house. It might sound strange coming from a real estate agency, but it’s true. An agent can suggest the highest price and the lowest fee, then cross their fingers. At Est8 agent, we don’t believe that our job is to just sell your property. Like we said, that’s relatively simple. We see our role as delivering a premium price that would otherwise be unobtainable. We want our service to be so superlative, it justifies a lifelong relationship with you.
Est8 agent System starts with our five key philosophies: • Our role is not just to sell your property, it is to deliver a premium price. • The best price happens in the first 30 days on market. We put everything into that. • There’s three key elements to it: enquiry, engagement, and competition. • Know where your buyers come from. • Sweat the details.
Method of sale There are two main alternatives when selling residential property. There is Private sale and Auction Each offers advantages and your choice would depend largely on your property the nature of your sale and your markets current dynamics.
Private Sale When selling by private sale, you set a price before your property is listed for sale. While many people initially feel comfortable with the idea of setting a price, there a few things to consider. You’ll need to first determine a realistic asking price. This, in itself, is a difficult process as the true value of any property is what the market is prepared to offer. If the property is under priced it will sell quickly and the price cannot be maximised. If you overprice your property, it may sit on the market for a long period and run the risk of becoming ‘stale’. While this method seems more relaxed, there’s also less incentive for buyers to negotiate, complete enquires and move quickly to complete their purchase. Buyers are sometimes tempted to use the absences of time limit to their advantage. We have an excellent knowledge of recent comparable sales in your area and will assist you to arrive at a realistic price and marketing strategy for your property, if you select this method.
Auction At auction, buyers bid against each other to purchase your property. It is the preferred method of sale for beneficiaries, governments, banks, administrators, executors and trustee companies, corporations and, of course, private vendors. If the highest bid at the auction is acceptable to you, the sale occurs at the fall of the hammer. The property is ‘passed in’ if the highest bid fails to meet your reserve price. For the owner, auctions have several benefits including:
Competitive bidding You enjoy a position of strength as buyers compete against themselves instead of you.
No Pricing Issue You have the benefit of several weeks of market feedback before setting your reserve, Strong demand can result in a sale price beyond expectations.
Three Opportunities to sell Before, at auction or immediately afterwards.
Tight timeframe Buyers have a set timeframe to work towards, usually within four weeks. This focuses your buyer’s attention and provides the incentive for finances and building inspections to be completed in time for auction day.
Unconditional Contract You get a cash contract where you dictate the terms and conditions.
No cooling off A sale made at auction is definite and there is no cooling off period for the buyer.
Selling the difference between Advertising and Marketing A simple concept by definition, marketing is every way you reach your customer.
AUCTION
We’ve refined our strategies over time, carefully perfecting our techniques thanks to thousands of sales experiences, the result- this considered marketing campaign that ensures value for money. YOUR HOME, PRESENTED AT ITS BEST. on Location
Location Locati
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AUCTION il at 1pm Saturday 7th Apr INSPECT By Appointment CONTACT 2 112 223 Frank Ruffo 041 .com.au fruffo@est8agent
.au
est8agent.com
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Sampleville 123
Sample Road
Location Locatio
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Sampleville 123
Sample Road
AUCTION
Location Locatio
Saturday 7th April at 1pm INSPECT By Appointment
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CONTACT Frank Ruffo 0412 112 fruffo@est8agent.c 223 om.au
est8agent.com
.au
A4 Brochures
AUCTION Saturday 7th April at 1pm INSPECT By Appointment CONTACT Frank Ruffo 0412 112 fruffo@est8agent.c 223 om.au
est8agent.com
.au
4 Page Brochures
Online everywhere Your property will be listed on the Est8 agent network of websites which are built mobile and tablet friendly so buyers can view your home at its best, no matter what device they use.
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We appreciate the decision you have to make in choosing the most suitable marketing, negotiating and sales company that suits your requirements. We thank you for the opportunity in considering Est8 agent At appointment, we would welcome the opportunity with excitement and drive. Est8 agent Sales
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Administration office 265c Bluff Road, Sandringham 3191 Postal Address PO Box 7432, Beaumaris 3193 E sales@est8agent.com.au W est8agent.com.au