www.remax.co.uk
Why RE/MAX THE OPPORTUNITY OF A LIFETIME
BECOME PART OF A SUCCESSFUL NETWORK!
THE WORLD OF RE/MAX We would like to congratulate you on your efforts and contributions to the real estate industry in your community. As you have probably experienced, our industry is not static. Rather, it is imbedded in the communities and their people. Changing market conditions prompt brokerage operators to stay flexible in their overall cost structure. The focus is also on developing effective real estate agents and their service plans for their clients. Since its founding in 1973, RE/MAX has provided top-notch education to our Franchisees and Sales Associates. RE/MAX also has cutting edge technology and creative sales and marketing resources that serve our global network of more than 6,500 independently owned and operated offices. RE/MAX currently has close to 95,000 independent Sales Associates in more than 78 countries around the world. While our expansion across Europe offers representation in 34 countries with more than 1,550 offices and over 10,300 Sales Associates, our vision continues to promote professional cooperation within the real estate industry. This places the customer at the heart of each transaction. As the no. 1 real estate franchise company ranked by 2009 FRANCHISE TIMES, we have assisted many of our Franchisees around the world in building a successful business. This brochure is designed to introduce the RE/MAX concept to you. It highlights the top reasons why RE/MAX can take your current business to the next level.
“My real estate market is too diverse. I doubt the RE/MAX concept would work here!” Customers share a common need: the need for a place they call home. They need professional advice in guiding them through the process of buying a new home or selling their current home. In any community around the world, in any given year, hundreds of real estate transactions are serviced by professional real estate agents. However, there is also a significant percentage of real estate transactions done without engaging professional real estate agents and their services. The reason for this is simply that today’s consumers do not feel they are receiving services worth paying for from some real estate companies. While people’s lives are ever changing, our Sales Associates stay in frequent contact with their past clients and continue to serve their specific needs. Our Sales Associates build
customers for life. Through continuous interaction with future customers and existing clients, they make more transactions with repeat customers and referral business. Cooperation is an integral part of our RE/MAX concept. RE/MAX Sales Associates are working in the best interest of our customers. Our standards of practices are governed by the RE/MAX Code of Ethics. The RE/MAX concept provides YOU with a proven system to build your business on solid ground. RE/MAX also has the infrastructure and operating systems needed to enable your Sales Associates to provide world class real estate service. We will teach you how to recruit effective Sales Associates and make them into great agents. RE/MAX is here to support you in building YOUR business.
CUSTOMERS FOR LIFE
Effective recruiting is probably much easier than you think. When you join RE/MAX, your agents will go through an extensive training academy to learn the principles of becoming great agents. The Career Development Model (CDM) includes modules such as • Building your Foundation • Master Plan for Profit / Fiscal Management • Your RE/MAX Office – Operational Management • Introduction to Recruiting • Retention • Your Future is in your Hands
RE/MAX RECRUITING To say that recruiting is important to your business is an understatement. Effective recruiting requires your leadership. Your success will be defined by how well you recruit and retain Sales Associates. While this programme is an introduction to recruiting, it also contains some advanced recruiting techniques. There are six modules: • The RE/MAX Recruiting Concept • The Power of CDM, Succeed and Career Nights • Personal Contact Recruiting Systems • The All Important Interview • Follow up, Close and Transition • Planning and Implementation
For franchise owners, RE/MAX also offers training sessions, including internship opportunities in successful RE/MAX offices and access to expertise and best practise examples from other successful members of the RE/MAX network.
In addition, we also offer ongoing recruiting Workshops that are conducted in group sessions. The objective is to fine-tune your recruiting efforts and maximize your recruiting results.
“I can see that the RE/MAX concept and its components could be adapted to my market but I am not a good recruiter. How do I effectively recruit professional Sales Associates to join my company?”
YOUR RE/MAX FRANCHISE
“Although there are many RE/MAX Offices across Europe, there are none in my town. What promotional and public relations resources are available to me and to my Sales Associates?”
The RE/MAX brand is one of the most recognized brands globally and in Europe. The balloon is a perfect eyecatcher and it is used in all marketing & communication material, which is there for you and ready to use. Before the grand opening of your new RE/MAX office, you will receive a marketing & communication toolkit with all the material needed for a perfect start. The toolkit includes information about office planning, various templates and PR guidelines for you to select.
Advertising & Creative provides you with materials aiding broker/owners in recruiting Sales Associates, while helping Associates obtain listings and sell homes. Press & PR includes the collection and distribution of business related articles as well as press releases, news on sponsorships, press conferences and contacts for regional and pan-European media. Sponsoring always reaches the widest audience. You benefit from RE/ MAX Europe‘s consistent sponsorship of international sporting events like Formula1, European Football, Golf Tournaments, the FIS Ski World Cup and many more – all targeted to increase brand awareness.
Conventions/Meetings/Events offer regular participation at award nights, sales associate meetings, sales rallies and regional and international conventions. This ensures the kind of dynamic energy, which is generated by joint success. In addition to Europeanwide marketing initiatives, each region promotes the brand. Broker Owners do the same in their regions. Brand penetration is a key to success. Sales Associates can also contribute by branding their car with the RE/MAX Logo. Combined activities, sharing best practices and learning from each other are our recipe for success. We have a culture of positive attitudes and proactivity – all of which you can be part of!
THE POWER OF THE BRAND
The RE/MAX Career Development Model was specifically developed for agents wanting to build a career with RE/ MAX. All facets of the business are studied and discussed. The career path programme for Sales Associates encompasses training for newcomers to the industry and for advanced and experienced Sales Associates that want to take their career to the next level. While each country has obligatory industry training that is provided as part of the career path programme for RE/ MAX Sales Associates, our core entry modules for RE/MAX Sales Associates are as follows:
1. RE/MAX & YOU A full day orientation programme conducted by the regional management, highlighting the regional infrastructure, career development activities, networking events and new tools and technology.
2. SUCCEED AGENT MENTORING This exclusive and comprehensive programme provides Sales Associates with all the tools and support needed to start earning income immediately. The content is delivered by experienced mentors who understand the real estate business and care about the success of Sales Associates. Over an eight week period, the Sales Associate will receive hands-on, in-person training that will teach them how to: • Create leads that turn into sales • Effectively interview and qualify potential buyers and sellers • Show property and hold a successful open house • Address buyer and seller concerns using effective dialogue • Successfully demonstrate a marketing strategy to the seller • Complete all of the paperwork that an agent is required to process • Price property and complete estimates of proceeds • Educate consumers about home enhancements • Prepare and present an offer to purchase
THE CAREER PATH FOR SALES ASSOCIATES
3. YOUR RE/MAX CAREER After successfully completing the SUCCEED programme, the Sales Associates can then take the next step on the RE/MAX career path. This programme is an introduction to the real estate business - RE/MAX style. There are six modules • Building your Foundation • Building your Business • Preparing your Presentation • Vendor Presentation • Working with Buyers • Business Planning
CONTINUOUS EDUCATION In addition to our core Career Development Module, RE/MAX has exclusive relationships with some of the best trainers both in North America and Europe. We are continually adding cutting edge programmes specifically for the European market place. Please contact our Regional Office if you would like more information.
“I understand that as a RE/MAX franchise owner, my role is to recruit. But who will train my existing and new Sales Associates?”
“I understand that once I acquire a RE/MAX franchise, I am in business for myself, but not by myself. Who will assist me in the initial stages and provide business consultation on a regular basis?�
There is a systematic process implemented across Europe to help you with your business plan. In your area, there are business development staff dedicated to guide you through the process of getting started. Your well-prepared business plan will be reviewed along with the coordination of floor and store layout, approved suppliers, collateral promotional materials and necessary public relations initiatives. All of this leads to your grand office opening. Rest assured that our business development staff will be much involved.
The sharing of best practice amongst Franchisees is an integral component of becoming a strong network. Continuous education and peer group meetings are conducted on a regular basis in each country. Designated Broker Owner meetings are done quarterly. These meetings can highlight strategic elements and share business practices with fellow RE/MAX brokers. At RE/MAX you are our first priority. Your goals are our goals.
IN BUSINESS FOR YOURSELF, BUT NOT BY YOURSELF
“The Internet is becoming increasingly important. What technology will be available to assist my franchise administration and listing services, and how does this interlink with all countries?”
With RE/MAX, you are not alone – especially not when it comes to information technology. We at RE/MAX know that technology will never replace a Sales Associate, but Sales Associates that use technology will replace those who don’t. RE/MAX has created a platform with many components to help you be as productive and successful as possible. Sales Associate and office Websites are tied directly into regional and European Websites, thus creating a vast amount of RE/MAX content. More than 180,000 listings, 1,600 office profiles, 10,000 Sales Associate profiles and over 35 regional Websites can generate excellent traffic to your Website.
We offer a CRM solution: iList, RE/MAX’ listing software not only lets you list your inventory, but also manages your contacts and leads, and refers clients to other RE/MAX Sales Associates. It can also give you the opportunity to insert property searches that are being matched with the listings already on the platform. Many different reports from contact activity to page hit statistics are available to make things easy for you. iBroker is a part of the software that helps franchise owners and their Sales Associates to clearly set goals for productivity and recruiting, and to monitor those goals on a consistent basis.
iConnect is your one-stop-shop for all your administrative needs. It makes it easy to reach any part of the RE/MAX technology in just one click.
CUTTING EDGE TECHNOLOGY
“One of the reasons why a RE/MAX franchise affiliation makes sense is the fact that I want to operate in a network that cooperates. How do I connect with offices close to me and around the world?”
The RE/MAX network is extensive, as are the resources we provide to let you connect to your fellow RE/MAX Sales Associates. iConnect, the overall stage for all activity, lets you access all European listings, Sales Associates and office profiles, the buyer match and a referral and lead manager. You can perform roster searches, find an office near you and see what others do. With Mainstreet, the members’ only RE/MAX worldwide Intranet, the instant you open your RE/MAX franchise, you are connected to all 6,000 RE/MAX offices and 100,000 Sales Associates through a worldwide roster.
owners and Sales Associates together. RE/MAX International holds an annual international conference and an annual franchise owner conference. Through our proprietary newsletters, publications and regional events, you have numerous opportunities to promote yourself to your fellow RE/MAX franchise owners. Our role and dedication is to make your professional life easier. We will provide resources to you so that you can focus exclusively on building your business.
Each RE/MAX region holds quarterly franchise owner meetings and one annual convention. RE/MAX Europe holds an annual pan-European conference, bringing franchise
THE NETWORK
“Does RE/MAX offer specialization in the commercial or luxury property segment?”
RE/MAX has one of the industry‘s largest contingents of certified commercial investment member designees and candidates. This represents an impressive base of experience and knowledge that translates directly into results.
THE COMMERCIAL NETWORK Within the RE/MAX network, there are more than 3,000 commercial practitioners, 43 commercial-only franchises and over 300 commercial divisions covering 1,200 markets in 21 countries worldwide. RE/MAX commercial associates have closed more than $ 60 billion in commercial volume since its start in 2003. RE/MAX Commercial offers specialized education, designated Websites, sales and marketing materials and annual symposiums, enabling you to clearly communicate to your clients that you are a commercial expert. RE/MAX is a long-time supporter of the Certified Commercial Investment Member Institute, the world’s most prestigious organization devoted to commercial and investment real estate.
RE/MAX COLLECTION Luxury homes need special attention. Specifically designed for the highend real estate specialist, the RE/ MAX Collection offers you a wealth of exclusive marketing and training tools to help you serve your select clientele. Distinctive marketing materials, designated Web space, business cards, customizable brochures, logos and yard signs have been created to set your luxury home listings apart. Through the RE/MAX Collection programme, you have the resources in place right now to show your high-end clients you are an expert.
SPECIALIZING WITH RE/MAX
“I am really thinking about joining RE/MAX and building a successful business. What is my next step from here?” “It’s the best time to join a network that helps you build a business that lasts. We hope this brochure will help you make the critical decision about your real estate affiliation. This brochure can provide you with a glimpse of the services that make RE/MAX one of the world’s foremost real estate networks.
At RE/MAX, you are our first priority. Your goals become our goals. That’s why we work hard to offer you the support and services you need to remain a leader in your real estate community.
We believe that when you take a closer look at RE/MAX, you will see it’s the best choice you could make for your real estate future.
We look forward to discussing our tools and features in greater detail with you.
IT’S THE BEST TIME TO JOIN RE/MAX
SO, YOUR NEXT STEP FROM HERE? LET’S TALK! SIMPLY E-MAIL YOUR FRANCHISE INQUIRY TO INFO@REMAX.CO.UK
Version April 2010
Regional Directors Andrea Frigo Peggy Su Phone: +44 (0)20 7630 1357 Fax: +44 (0)20 7931 7335 Email: info@remax.co.uk RE/MAX London 85 Rochester Row Westminster London SW1P 1LJ
Each office independently owned and operated.