REVIEW... The RE/MAX Australia Magazine Winter 2013
remax.com.au
(L–R) Chris Chapman, Keith Walker, Michael Davoren
Message from Michael Davoren Managing Director Hello and welcome to our first six monthly magazine, which is supplementary to our online regional updates. No, the title is not a misprint. We are looking for help with a name and have decided to go to both our NZ and Australian networks for some suggestions. Please let us have your ideas by the end of July so we can make a decision. The winner will receive a ticket for two to our gala
awards night in February 2014. If there is duplication of the winning name then the first one received will be the winner. There is so much happening in RE/MAX we think a six-month magazine edition is a good way to summarise what has happened and what is about to happen. A lot of the content will be of interest to a wider audience than just our network
so use it for spreading the RE/MAX news as far afield as you can. We encourage input from all offices so the magazine can truly represent RE/MAX Australia through having both network-wide news and your local content as well.
MD Market Observation
Welcome to RE/MAX
PROPERTY INVESTORS ARE READY; RE/MAX IS READY There’s an election coming up in Australia. We all know that, even if we don’t know when. Because the original 14 September election date was nominated so far in advance, there were property investors who factored in what they believe to be a clear result and were already active in the market. While the political turnabout may have given some cause to take stock, a lot of investors have positioned themselves where they can make decisions quickly and be able to grasp a real estate opportunity that arises, regardless of election timing and outcomes. Typically, property markets slow in the lead up to major elections but eventually pick up, and the sooner this election is held the more
beneficial it will be to investors and the real estate market at large. Our industry and our customers need certainty in the Australian government to overcome the lack of confidence that’s hung like a cloak over our shoulders even after we managed to mostly shake off the GFC blues. The property market is definitely rebounding, albeit in a fairly sedate manner when you average out its performance across all regions. We’ll see it rebounding at pace with returning confidence, and you can anticipate seeing continual improvement over the second half of the year. With the market shaping up, our
exciting new creative, branding, web site and marketing collateral, our positioning in a global market and our core experience and expertise, RE/MAX is ready for business.
RE/MAX Australia is proud to introduce and welcome the newest offices to the RE/MAX network: • Broker/Owner Denis Mulheron and his team opened RE/MAX Sunstate Realty on the northern end of the Gold Coast. • Broker/Owner John Buckley and his team opened RE/MAX Capital in Queanbeyan, NSW, on the outskirts of Canberra. • The vibrant suburb of North Lakes in Queensland welcomed Broker/Owner Jenny Andrews and her team in style at an event attended by local council, government and local community representatives. • Broker/Owner Vicky Ford opened RE/MAX Victory in Caboolture, Queensland.
• Broker/Owners Mark Clayton and Michael Reck opened their aptly named RE/MAX Hinterland in Maleny, a beautiful township in the heart of the Sunshine Coast Hinterland, which also happens to be home to our Managing Director. • Bill Rex and his team at RE/MAX Beach City was a welcomed addition to the RE/MAX network on the Gold Coast. We wish Denis, John, Jenny, Vicky, Bill, Mark and Mike, and their teams great success!
From the publisher’s desk... Welcome readers, This is a magazine to showcase the people, the places, the initiatives and the achievements that make up RE/MAX Australia. In order to do this we need your input, which means your stories and your pictures. Along with performance rankings, new member roll calls, awards’ winner lists, events calendars and such like, the magazine will include interesting profiles of individual members, features on new offices and ‘old’, stories about fund raising efforts and general community involvement,
question & answer columns that will help you get to know colleagues better, great marketing ideas from members, testimonials, top ideas and actual outcomes in sales and property management, stories with our partners, the best of your blogs and stories in the media, and articles to inspire business growth and success. The magazine’s purpose is to inform, to entertain, to congratulate and to celebrate; and the more we can bring stories to life with photographs the better. Enjoy this first edition, and help it grow to something bigger and brighter through your
input over coming months - before it’s time to put our summer edition to bed. We’ll bring you guidelines and more detail about the material we’d like to receive from you, but if you have any questions anytime, call me on 0418 793 096 or email me at lcox@remax.com.au.
your suggestion to remax@remax.com.au. The winning masthead will grace the cover of the publication; the winner will also receive a complementary ticket to the 2014 RE/MAX Australia Conference, which
includes the Sales Rally and Annual Awards Evening. All entrants must include their name and contact information for their submission to be eligible for consideration.
Name this publication RE/MAX Australia wants its new look magazine to be inspired by a fresh, catchy name. That’s where you come in. We want you to help name the publication. To enter, submit
Public Relations Overview Through December 2012 key media in Australia and New Zealand were briefed on the ownership change, media releases distributed and interviews set up, generating widespread publicity. The overall media reaction was extremely positive, with journalists expressing a desire for an ongoing mutually beneficial relationship with Michael Davoren and RE/MAX. The February focus was on the Australian annual awards and sales rally. Templates for awards recipients were prepared, and media releases written and distributed. March saw a New Zealand annual awards focus with template media releases
provided. Outcomes of the US convention were covered by templates and media releases, and nominations for the Australian Real Estate Awards (REB) prepared and submitted. PR resources are now building on the RE/MAX intranet. Current postings include instructions for the use of templates, a guide to stories that might interest the media, templates for new businesses, new business owners and new staff, template media releases written for office events such as an anniversary, a relocation or a refurbishment, a ‘good sales activity’ media release and an article directed to landlords around tax time.
These resources will continue to grow, with newsletter content soon to be added. General franchise-based PR activity included preparing radio scripts for commenting on local market activity; media releases on RE/MAX involvement with the Beijing Property Expo, in-rooms auctions and office events; promoting editorial opportunities to publicise properties on the market, resources and publicity for newly opened offices and new owner/brokers, and media releases and commentary to publicise RE/MAX expertise and achievements.
RE/MAX Annual Awards February saw RE/MAX Australia celebrate and recognise the achievements of its finest at the Annual Awards held at the Sofitel Brisbane. The night proved a great success with over 430 people attending. Our RE/MAX guests were kept entertained with Those Tap Guys who wowed the audience with their skill, wit and their heart-stopping tap and acrobatic routines. As guests settled down to dinner the entertainment continued with musical act and cover band, KICK. When our members weren’t
singing along, they were striking a pose in the photo booth to raise money for Make-A-Wish Australia®. Congratulations must go to all of our 2012 award winners. The July Sales Rally, held at the Victoria Park Golf Course in Brisbane will bring RE/MAX members, old and new, together for a top program of professional and social events.
DIAMOND AWARD
David Neilson Deborah Evans
CHAIRMANS CLUB
Allan Tillett Cathy Lammie David Manby Ian Knight John Kubatov Lyn Griffiths Mark Cheney Michael Spillane Michele Hyde Ross Bischoff Sharon Wilson Simon Salm Tandi Gill
PLATINUM CLUB
Aaron Thompson Alicia Williams Andrew Kirby Ben Mak Bruce Hutchison Cameron Cole Cathy Cheng Christa Lindsay Clayton McMahon Craig Bullen Darren Lewis Darren Lewis-Date Daryn Trowbridge Dave Stockbridge David Moore Frank Franze Geoff Esdale James Sexton Jamie Oliver Jan Laing Jason Smith Jenna Pollard Jock Gaughan Joe Macalino Jonzun Lee Kerry Flinn Kerry Parkes Kev Twomey Lisa Terare Liz Cruse Liza McKilliam Mark Ward Mark Coleman Martin McDonough Michelle Huston Nerina Sportelli Nicholas Scarf Nicole Carter Reno Muscat Ric Boulter Robert Dean Rod Westerhuis Scott Mackey Shirley Mapp Terry Lucas Tim McCollum
Vicki Ford Wes McGregor GOLD CLUB
Adam Kratzmann Adam Nobel Ally Comley Angela Brosche Anthony Davis Brenda Hampson Brendan Homan Cameron Bastow Chris Cotterall Debbie Aldred Denise Murray Elliott Dean Eric Werne Evan Molloy Geoff Sullivan Giles Lort-Phillips Glen Stevens Grant Davison Grant Tomlins Helen Newall Ian Marshall Jerri Harrison-Taylor Jocelyn Frost John Sportelli Junaid Ally June Wheeler Karyn Neil Lance Richards Laura Cooper Leann Selfe Leigh Hair Len Worthington Lori Jones Mark Ryan Mark Stevenson Mat Foley Nathan Watts Patrick Nhim Peter Chew Cayne Hyde Ros Waters Ryan Smith Saxon Keily Scott Emson Shannon Miles Shawn Kristofer Shelly Ganim Stephen Pahl Steve Paterson Steve Pery Stuart Hesketh Sue Schelks Sue Standley Susan McLennan Tamara Bain Taya Rich Thomas Lee Todd Gerhardt Tony Williamson Tracey Ashley Trish Breen
100 PERCENT CLUB
Alex Jordan Amber Fox Ann-Marie Best Barbara Banks Cameron Hamilton Chris Warren Craig Barnes Daniel Prosser Darren McCormack Debbie Paynter Edward Byrne Gail Gobey Gary Klein Glen Tregea Gordon Whicher Grant Penrose Halina Neal Irena Jansa Jason Irwin Jason Stock Jason Martin Judith Dunstan Julie Cameron Justin McAllister Leanne O’Sullivan Leanne Smith Lee Sutherland Margot Fabian Mark Henery Michael Barton Monty Thompson Natalia Blewett Neil Plevey Nicholas Salt Nola Bonner Owen Neve Paul Turner Peter Secco Philip Passaris Reuben Packer-Hill Rod Whealing Ron Taylor Sandy Siegle Shari Olsson Steve Hoo Steve Perry Tony Ugrinic
THE EAGLE AWARD:
Scott Mackey, RE/MAX Precision, Bundaberg
TOP 5 TEAM SALES ASSOCIATES: NO. 5 Dave Manby
Team, RE/MAX Regency, ROBINA, QLD NO. 4 Simon Salm Team, RE/MAX Bayside
Properties, ALEXANDRA
HILLS, QLD NO. 3 Michele Hyde Team, RE/MAX Excellence,
TOWNSVILLE, QLD NO. 2 David Neilson Team, RE/MAX Bayside Properties, VICTORIA POINT, QLD NO. 1 Deborah Evans Team, RE/MAX Results, MORNINGSIDE, QLD
NO. 2
Top 5 Individual Sales Associates: NO. 5 Mark Cheney,
TOP 3 TRANSACTIONS FOR INDIVIDUAL IN TRANSACTION SIDES: NO. 3 Mark Cheney,
RE/MAX Ultimate, BURPENGARY, QLD NO. 4 John Kubatov, RE/MAX Results, MORNINGSIDE, QLD NO. 3 Michael Spillane, RE/MAX Northern, ALBANY CREEK, QLD NO. 2 Ian Knight, RE/MAX Success, TOOWOOMBA, QLD NO. 1 Cathy Lammie, RE/MAX Property Centre, TOOWONG, QLD Top 3 Multi Office: NO. 3 RE/MAX
Colonial, ANNERLEY & RIVERSIDE, YERONGA, QLD NO. 2 RE/MAX Advantage, WYNNUM & MANLY, QLD NO. 1 RE/MAX Bayside Properties, ALEXANDRA HILLS, CLEVELAND, VICTORIA POINT & WELLINGTON POINT, QLD TOP 5 INDIVIDUAL OFFICES NO. 5 RE/MAX
Regency, ROBINA, QLD NO. 4 RE/MAX Advantage, WYNNUM, QLD NO. 3 RE/MAX Excellence, TOWNSVILLE, QLD NO. 2 RE/ MAX Property Centre, TOOWONG, QLD NO. 1 RE/MAX Results, MORNINGSIDE, QLD
TOP 3 TRANSACTIONS FOR TEAMS IN TRANSACTION SIDES: NO. 3 Kerry Flinn
Team, RE/MAX Realty Consultants, WAGGA WAGGA, NSW
David Neilson Team, RE/MAX Bayside Properties, VICTORIA POINT, QLD NO. 1 Aaron Thompson Team, RE/MAX Precision, BUNDABERG, QLD
RE/MAX Ultimate, BURPENGARY, QLD NO. 2 Michael Spillane, RE/MAX Northern, ALBANY CREEK, QLD NO. 1 Ian Knight, RE/MAX Success, TOOWOOMBA, QLD TOP 3 TRANSACTION OFFICES: NO. 3 RE/MAX Real
Estate Services, CAIRNS, QLD NO. 2 RE/MAX Results, MORNINGSIDE, QLD NO. 1 RE/MAX Excellence, TOWNSVILLE, QLD LIFETIME ACHIEVEMENT AWARD
Cathy Lammie, RE/MAX Property Centre, Toowong, QLD
OFFICE SUPPORT PERSON OF THE YEAR:
Wendy Gordon, RE/MAX Excellence, Townsville, QLD PERSONAL ASSISTANT OF THE YEAR:
Nikki Mason, RE/MAX Bayside Properties, Victoria Point, QLD PROPERTY MANAGER OF THE YEAR:
Katie Knight, RE/MAX Success, Toowoomba, QLD SPECIAL ACHIEVEMENT IN MARKETING FOR INDIVIDUAL:
Michael Spillane, RE/MAX Northern, Albany Creek, QLD
SPECIAL ACHIEVEMENT IN MARKETING FOR AN OFFICE:
Property Shop, Sandgate & Margate, QLD PROPERTY MANAGEMENT AWARD ON NETT GROWTH (NO. OF MANAGEMENTS):
RE/MAX Ultimate, Beachmere, QLD BROKER: MARK CHENEY PROPERTY MANAGEMENT ON PERCENTAGE GROWTH:
RE/MAX Property Sales, Nambour, QLD BROKER: STEVE PERRY RECRUITING AWARD ON NETT GROWTH (NO. OF AGENTS):
RE/MAX Regency, Robina, QLD BROKER: MURRAY CARTER RECRUITING AWARD ON PERCENTAGE GROWTH:
RE/MAX Regency, Robina, QLD BROKER: MURRAY CARTER INTERNATIONAL HALL OF FAME AWARD
Cameron Cole, RE/MAX Excellence, Townsville, QLD Cathy Cheng, RE/MAX Community, Sunnybank, QLD Dave Manby, RE/MAX Regency, Robina, QLD David Neilson, RE/ MAX Bayside Properties, Alexandra Hills, QLD Julie Cameron, RE/MAX Integrity, Clayfield, QLD Lisa Terare, RE/MAX Innovation, Jindalee, QLD Michael Spillane, RE/MAX Northern, Albany Creek, QLD Thomas Lee, RE/MAX Community, Sunnybank, QLD Vicki Ford, RE/MAX Ultimate, Caboolture, QLD
Make-A-Wish Australia® RE/MAX Australia is committed to supporting the community, an attitude that runs wholeheartedly through our organisation. The advantage of such a large network is the opportunity to firmly stand behind a cause. As such, RE/MAX Australia is proud to support Make-A-Wish Australia®. Over the last six months our network has been hard at work raising funds, awareness and support for Make-A-Wish Australia®. We are excited to announce another six RE/MAX offices have made a commitment to this organisation: • RE/MAX Colonial Annerley & Yeronga • RE/MAX Property Centre Toowong • RE/MAX Property Specialists Dandenong • RE/MAX Profile Bardon • RE/MAX Gold Gladstone • RE/MAX Property Services Caloundra With the help of many of our members, RE/MAX Australia was able to collect
Marketing Matters
donations for Make-A-Wish Australia® through a number of fundraising initiatives. Our efforts at the Sales Rally and Annual Gala proved to be a great success. The addition of the photo booth this year was a huge hit! It became more and more popular throughout the night with many members returning more than once to drop in a gold coin donation and strike a pose! The Charity Auction, also held during the day, not only raised awareness amongst our network but also put our auctioneering skills to the test with Dave Stockbridge, from RE/MAX Urban & Rural in Salisbury, South Australia, calling the auction. Just under $1,000 was raised for Make-A-Wish Australia®. In April, the Michael Spillane and Anthony Davis Teams put on a fabulous Family Fun Day in the outer Brisbane suburb of Cashmere. The day was filled with rides for the kids, great food and entertainment, and plenty of raffles. RE/MAX fashion enthusiasts were out in
force for the RE/MAX Ladies Night held in April. Our members enjoyed the stylish garments of Leelouanne Fashion Boutique as they made their way down the runway being shown at their best when adorned by our fabulous RE/MAX models. Property staging specialists, Styled By Me, provided a runway fit for London Fashion Week and Ellie Jae Images captured the night on camera. Thanks must go to all who helped in the events held for Make-A-Wish Australia® over the last six months.
Our fashion enthusiasts striking a pose at Ladies Night
Michael Spillane and Anthony Davis at the Family Fun Day
Dave Stockbride at the Charity Auction
This year saw RE/MAX join forces with Wahoo Advertising in order to further develop the RE/MAX brand and to provide strategic marketing solutions for 2013 and beyond. Wahoo set out to review the RE/MAX brand and identified opportunities that existed within the market. This led RE/MAX to an exciting Brand refresh within the Australian market. The fresh new look is synonymous with our strategic plan which reflects: • New ownership; • New management; • New technology and systems; • New training; and • New energies. The new branding reinforces our ideals of independence, freedom, innovation and enjoyment, and also realigns RE/MAX Australia with the global brand. In addition to the new creative, and with great excitement, RE/MAX Australia launched a new website with improved usability, designs and search functionality. The layout and design of the new site reflects that of the RE/MAX global site to provide a digital strategy that is consolidated with our global strategy. The redevelopment was a huge yet vital task and shows that RE/MAX Australia continues to deliver user-driven solutions to its network. This month marks the commencement of the RE/MAX Australia 2013 Advertising Campaign. Keep your eyes peeled for our new creative that recently hit newspaper and online publications. This campaign was developed by our strategic partners and advertising agency, Wahoo Advertising, who sought to build an emotionally driven campaign that resonated with home buyers and sellers. The campaign successfully addresses issues of trust and stress when buying a home and effectively captures the RE/MAX point of difference. The resonating message is that with RE/MAX, you are buying or selling with an agent who will understand your needs and concerns and provide you with peace of mind.
Newest Members
Committee Voice
RE/MAX Australia has certainly seen growth across all our offices over the last six months. We are pleased to welcome the following members to our network. Ellen Schrodter RE/MAX SUCCESS
Debra Qalo RE/MAX Community
Dave Hawkins RE/MAX Realty Excellence
Belinda Bennett RE/MAX Capital
Kayse Perry RE/MAX Property Sales
Joseph Riga RE/MAX Integrity
Eric Thain RE/MAX Australia
Kassandra Duvall RE/MAX Community
Tracey Hainsworth RE/MAX Results
Leonie Buckley RE/MAX Capital
Krista Burns RE/MAX Regency
Roxanne Todd RE/MAX SUCCESS
Michael Blok RE/MAX Success
Nicole Dempster RE/MAX Partners
Zoe Stead RE/MAX Capital
Lisa Silberberg RE/MAX Capital
Ben Respicio RE/MAX Property Specialists
Takeala Katy Lightwood RE/MAX Advantage RE/MAX Innovation
Walter Mundt RE/MAX Community
Kathryn Stephens RE/MAX Property Shop
Mandy Gladwin RE/MAX Northern
Chris Gordon RE/MAX Precision
Matthew Griffiths RE/MAX Executives
Stacey Gilbert RE/MAX Northern
Joel Davoren RE/MAX Australia
Belinda Hatton RE/MAX Property Specialists
Elaine Durbin RE/MAX Property Specialists
Gisele George RE/MAX Real Estate Services
Trudy Ann Robb RE/MAX Hills & Country Sharyon Murphy RE/MAX Real Estate Services Cherryl Lanyon-Owen RE/MAX Property Centre Amanda Deshong RE/MAX Property Centre Henry Simpson RE/MAX Ultimate Dinah Hordern RE/MAX Regency Nurten Semsedin RE/MAX Property Specialists John Buckley RE/MAX Capital Karolyn Buckley RE/MAX Capital Katie Tritton RE/MAX Sunstate Realty Alicia Wilson RE/MAX Colonial Riverside Luke Boulter RE/MAX Territory Margaret Nobes RE/MAX Hills & Country Justine Anderson RE/MAX Profile Nikki Sheth RE/MAX Innovation Rod Jenkin RE/MAX Results Margaret Bellwood RE/MAX Property Specialists Rebecca Procourt RE/MAX Northern
Rachael Ajvkovic RE/MAX Property Specialists
Stephen Wright RE/MAX Bayside Properties Kersten Foster RE/MAX Gold
Morgan Schemloneck RE/MAX Bayside Properties
Yolanda Kiurteva RE/MAX Premier Consultants
Cara Murdoch RE/MAX Excellence
Norma Welladsen RE/MAX Excellence
Clare Rich RE/MAX Success
Aimee Doherty RE/MAX Australia
Cheryl Head RE/MAX Success
Keith Masotto RE/MAX Real Estate Services
Andrew Douglas RE/MAX Property Services Lisa Halpin RE/MAX Robina Rosemary Earner RE/MAX Ultimate Lila Bowman RE/MAX Property Sales Melisa Claus RE/MAX United Vision Jane McGinn RE/MAX Property Services Jessica Hollanos RE/MAX Success Karen Costanza RE/MAX Property Services Tahia Dodd RE/MAX Success
Joel Macri RE/MAX Best Agents Keisha Hoffmann RE/MAX Integrity Adrienne Morgan RE/MAX Integrity Belinda Arbon RE/MAX Living
Fraser Evans RE/MAX Advantage Cassie Fisher RE/MAX Capital Amy Conway RE/MAX Property Sales Brooke Hamann RE/MAX Real Estate Solutions
Tammy Naude RE/MAX Advantage
Freya Cross RE/MAX Advantage Lyn Cox RE/MAX Australia
Diana Cresswell RE/MAX Regency
Simone Pedretti RE/MAX Real Estate Solutions
Andrew Colley RE/MAX Regency Karyl Paterson RE/MAX Property Centre
Tania Christian RE/MAX Profile Real Estate
Craig Bellette RE/MAX Property Centre
George Milaras RE/MAX Real Estate Services
Tara Kelly RE/MAX Premier Consultants
Graeme Sheldon RE/MAX Results
Natasha WhalleyThompson RE/MAX Real Estate Services
Cathy Campbell RE/MAX Realty Excellence
Emma Gunmleton RE/MAX Regency
Karen Rahilly RE/MAX Property Specialists
Simon Owens RE/MAX Ultimate
Rachael Brumpton RE/MAX Bayside Properties
Chantelle Perry RE/MAX Success
Robyn Neilson RE/MAX Excellence
Leah Nicholls RE/MAX Excellence
Maddison Bonner RE/MAX Property Shop
Clayton Crowe RE/MAX Sunstate Realty Razak Shebeb RE/MAX Community Nilantha Sedara RE/MAX Realty Consultants Matthew Walker RE/MAX Northern Hyesun Mulheron RE/MAX Sunstate Realty Hollie Hall RE/MAX Gold
Sonya Collins RE/MAX Victory Rhiannon Gibbs RE/MAX Integrity
Nicole Austin RE/MAX Living
Joanne Mills RE/MAX Bayside Properties
Nikki Zwoerner RE/MAX Innovation
Eirene Poulos RE/MAX Northern
Susan Reid RE/MAX Excellence
Samantha Retsas RE/MAX Living
Bill Rex RE/MAX Beach City
Susan Marshall RE/MAX Success Jacqueline Cole RE/MAX Excellence Cathy Robinson RE/MAX Gold Kate Whitehouse RE/MAX Success Leah Aitchison RE/MAX Excellence Adnan Qummou RE/MAX Property Specialists Nathan Carter RE/MAX Bayside Properties Brooke Cosstick RE/MAX Northern Debbie Milevski RE/MAX Best Agents Susan Parsons RE/MAX United Vision Blarnche Heperi RE/MAX Regency Frances Ryan RE/MAX Property Sales
With the number of new developments we’ve seen in the first half of 2013, it is no wonder member of our RE/MAX committees have been kept busy. Our Broker Advisory Council (BAC) members put their marketing skills to good use as they oversaw the development and creation of the new RE/MAX branding.
our Property Managers. The past six months also saw the formation of a new committee coined the Action Chapter Committee (ACC). The Action Chapter Committee comprises some of RE/MAX Australia’s most skilled and knowledgeable real estate agents who, through the Action Chapter, aim to enhance selling agents’ skills and arm them with top resources.
The Asset and Investment Management committee (AIM) has been a major success since its inception 12 months ago. Thanks to the knowledge and experience
shared openly by the 8 committee members, RE/MAX Property Managers that have attended this year’s sessions have enjoyed training topics that are informative & specific to member demand. There has been a recognisable increase in attendance at the Property Management training days with extremely positive feedback from all. The RE/MAX Gala Awards in February saw the introduction of the new Property Management awards. RE/MAX Ultimate, Beachmere was presented the Property Management Nett Growth award while RE/MAX Property Sales, Nambour took out the award for Property Management Percentage Growth. The committee will continue to create opportunities to recognise
Meet the new MyRU The new MyRU is the latest evolution in industry-leading education from RE/MAX University (RU) and has taken everything you loved about RU and transformed it into an interactive, custom-tailored and completely redesigned eLearning experience. All the great educational and inspirational
videos are still there to watch at any time of the day at home or in the office. Use the resources to help build your business and up-skill on your marketing techniques, with everything from ‘Two Step Listing Presentations’ and ‘How to Market Yourself’ through to ‘Building Your Business: Facebook’.
The only way to know if MyRU will work for you is log onto Mainstreet, click on the RU/ Learn tab which takes you to your MyRU personalised homepage and try it out – you’ll be glad you did.
They also provided valuable input into the creation of the 2013 RE/MAX Australia Advertising Campaign.
Should you have a suggestion or proposal you would like to take to the committee, please contact your local committee member.
Anne-Maree Russell RE/MAX Executives Luke Andrews RE/MAX Connected Angie Viviers RE/MAX Connected Claire Steeghs RE/MAX Success Cassandra Robins RE/MAX Success Milosh Koscica RE/MAX Australia Richie Carter RE/MAX Australia Brenda Bleach RE/MAX Connected Cathy Ding RE/MAX Community Chan De Silva RE/MAX Success Kobe Kelliher RE/MAX Profile Liam Pahl RE/MAX Profile Sophie Holman RE/MAX Real Estate Services
RE/MAX World Long Drive Australian Series 2013 Earlier this year Adam Pumphrey, of InSwing Golf, purchased the rights to market and host RE/MAX Long Drive qualifying events throughout Australia. RE/MAX LLC is the worldwide sponsor for this event. The end of June saw the first round of the 2013 RE/MAX World Long Drive Australia Championships held at Logan City Golf Club in Queensland in trying weather conditions. Despite the weather, Adam reported a quality field of the country’s finest Long Drivers. He summarises the event: Port Macquarie’s Wayne Stewart beat an open field of the biggest names in Long Drive after a four-year break in competition, hitting his second last ball of the day 319 metres to beat Baden Wai Wai’s 304 metre best. Third and fourth placings went to Brent ‘Karnage’
Kearney and Mark ‘Shrek’ Blysma. Mark Sanford took out the Seniors title and Peter Neve took the Super Seniors. Brendan Gorman hit 263 metres to take the Legends division title; and in Amateurs, young teenager William Bruyeres landed his longest 267 metres beating another local Logan City member David Gorde with 263 metres. Round 2 took place at South West Rocks Country Club, New South Wales with an equally impressive turnout. The competition plans to return to Logan City Golf Club for the Australian Final in August. Adam is hopeful of sending two Australians to compete in the open division of the international Long Drive Championships, held in the United States and attracting a first prize of $250,000. A world championship
title would be a first for Australia. “RE/MAX Australia has an exciting opportunity to get involved with a sport with a new and emerging status in this country, and the fine new athletes that we are seeing come to the fore,” said Adam, who is already working on event plans for 2014. “I am expecting at least an eight-event line up next year, with each state represented and one really big event that should attract national media coverage,” he said. The RE/MAX World Long Drive Championships Australia website, www.auslongdrivers.com.au, is up and running, and if you would like any further information on these events, please contact Adam on 0437 504 176 or adam@inswing.com.au
Events In the first half of the year we have run events including webinars, property management and auction training, and have used our own RE/MAX members such as Michael Spillane. We will continue to offer value packed sessions that will improve your business. Take a look at some feedback from our members. Michael Spillane session: “THANK YOU! THANK YOU! THANK YOU!, Michael is walking the talk and shared, shared and shared. He kept nothing back. This is some of the most beneficial training days I have
attended for a long time”. Brenda Homan, RE/MAX Success, Toowoomba, QLD Broker Management Training: “All was of great benefit. Great to hear what others are doing. Great to hear Cindy discuss aspects. Property Management was really good, and catching up and a refresh on technology by RE/MAX.” Lynda Henery, RE/MAX Territory, Shailer Park, QLD Why the NEW RE/MAX session: “All of it. Attention to our services on Mainstreet and RE/MAX University etc, is huge and an aspect that we
intend on educating yourself further on!” Jenna Pollard, RE/MAX Edge, Junee, NSW Administrators Day: “Very practical and useful information and useful information. Take a day for yourself to come and network with other administrators and refresh your knowledge.” Bronwyn Pope, RE/MAX Bayside Properties, QLD The coming six months will continue with a fulfilling program. Please see upcoming events.
Trip Proves Valuable Insight into Chinese Buyers Tony Williamson and Cameron Hamilton from RE/MAX Real Estate Services, the leading real estate agency in Cairns, Queensland, travelled to Beijing in April this year for the Beijing International Property and Investment Show at the request of RE/MAX China. In addition to tremendous networking opportunities and a memorable experience overall, Tony and Cameron brought back a wealth of information about the Chinese property buyer approach. Tony shares his thoughts: “There is a lot of wealth in China and much of this is likely to be directed toward real estate but affordability is such in China that it won’t be the cost of Australian homes that will attract Chinese investors. “The attraction is more likely to be in the Australian lifestyle, with factors like educational facilities, employment opportunities and lack of pollution significant.” He says Chinese buyers also keenly look at residential and commercial property opportunities overseas because they are limited to a single property investment in their own country. Tapping into the Chinese buyer market is
best approached through concentrating on building long term relationships and referral pipelines rather than have a fixation on immediate or short term increases in sales activity. Getting this relationship right can potentially lead to a consistent and ongoing stream of sales. RE/MAX is already on the front foot with its global reach and its presentation of properties to overseas investors, and has a strong foothold in the China market with RE/MAX offices in Shanghai and Beijing, as well as Macau and Hong Kong. Tony’s foresight includes the possibility of including a specialist in immigration matters on his RE/MAX team. “An immigration agent would be an asset, as would be a Mandarin-speaking agent,” said Tony. If you would like to speak with Tony about his experiences at the Beijing International Property and Investment Show, you can call him on 0407 161 626.
Property Management team from RE/MAX Bayside Properties
Our Property Management Members attending an information session at the RTA
Our Gladstone Property Managers after an inspiring day at the Sales Rally
Administrators Day at the RE/MAX Corporate office
Dates to Remember DATE Thursday, 4 July 2013 Wednesday, 10 July 2013 Friday, 12 July 2013 Friday, 19 July 2013 Wednesday, 24 July 2013 Thursday, 25 July 2013 Wednesday, 31 July 2013
EVENT RE/MAXnet Inhouse Training Mainstreet Webinar RE/MAX Global: Broker/Owner Success Webinar RE/MAX Global: Monthly Real Estate Success Webinar Design Centre Webinar SA Quarterly Awards & Training RE/MAX Sales Rally
LOCATION Regional Office, Milton, QLD Online Online Online Online Hilton, Adelaide, SA Victoria Park, Brisbane, QLD
DATE Thursday, 1 August 2013 Friday, 2 August 2013 Wednesday, 7 August 2013 Thursday, 8 August, 2013 Friday, 9 August 2013 11 – 13 August Friday, 16 August 2013 Wednesday, 21 August 2013 Wednesday, 21 August 2013
EVENT VIC Quarterly Awards & Training RE/MAX Global: New Member Webinar RE/MAXnet Webinar Why the New RE/MAX with Cindy Tate RE/MAX Global: Broker/Owner Success Webinar Broker/Owner Summer Conference RE/MAX Global: Monthly Real Estate Success Webinar Property Management Mainstreet Webinar
LOCATION Urban Hotel, St Kilda, VIC Online Online Regional Office, Milton, QLD Online Ottawa, Canada Online Regional Office, Milton, QLD Online
DATE Wednesday, 4 September 2013 Friday, 6 September 2013 Sunday 8 – Monday 9 September Monday, 9 September, 2013 Thursday, 12 September 2013 Friday, 13 September 2013 Wednesday, 18 September 2013 Thursday, 19 September 2013 Friday, 20 September 2013 Monday 23 – Wednesday 25 September, 2013 Thursday, 26 September, 2013
EVENT Sales / Industry Webinar with Cindy Tate RE/MAX Global: New Member Webinar New Zealand and Australia Broker/Owner Retreat Broker Advisory Meeting RE/MAXnet Inhouse Training RE/MAX Global: Broker/Owner Success Webinar Design Centre Webinar Auction Training RE/MAX Global: Monthly Real Estate Success Webinar Broker Management Training Why the New RE/MAX with Cindy Tate
LOCATION Online Online Crowne Plaza, Queenstown, NZ Crowne Plaza, Queenstown, NZ Regional Office, Milton, QLD Online Online Regional Office, Milton, QLD Online Regional Office, Milton, QLD Regional Office, Milton, QLD
DATE Friday, 4 October 2013 Wednesday, 9 October 2013 Thursday, 10 October 2013 Friday, 11 October 2013 Wednesday, 16 October 2013 Thursday, 17 October 2013 Friday, 18 October 2013 Wednesday, 23 October 2013 Thursday, 24 October 2013 Friday, 28 October 2013 Thursday, 31 October 2013
EVENT RE/MAX Global: New Member Webinar RE/MAXnet Webinar Administrators Day RE/MAX Global Broker/Owner Success Webinar SA Quarterly Awards & Training VIC Quarterly Awards & Training RE/MAX Global Monthly Real Estate Success Webinar Mainstreet Webinar NSW Quarterly Awards & Training Auction Training NQ Quarterly Awards & Training
LOCATION Online Online Regional Office, Milton, QLD Online Hilton, Adelaide, SA Urban Hotel, St Kilda, VIC Online Online TBA, Sydney, NSW Regional Office, Milton, QLD TBA, Cairns, QLD
DATE Wednesday, 6 November 2013 Thursday, 7 November 2013 Friday, 8 November 2013 Sunday, 10 November 2013 Monday 11 - Tuesday 12 November Thursday, 14 November 2013 Friday, 15 November 2013 Tuesday, 19 November 2013 Wednesday, 13 November 2013 Thursday, 21 November 2013 Friday, 22 November 2013 Mon 25 - Wed 27 November, 2013 Thursday, 28 November, 2013
EVENT Design Centre Webinar Wide Bay Quarterly Awards & Training RE/MAX Global: New Member Webinar High Achievers Retreat Peak Performance Property Management RE/MAX Global: Broker/Owner Success Webinar Broker Advisory Meeting RE/MAXnet Webinar RE/MAXnet Inhouse Training RE/MAX Global: Monthly Real Estate Success Webinar Broker Management Training Why the New RE/MAX with Cindy Tate
LOCATION Online TBA, Hervey Bay Online TBA, Gold Coast, QLD TBA, Gold Coast, QLD Regional Office, Milton, QLD Online Via Teleconference Online Regional Office, Milton, QLD Online Regional Office, Milton, QLD Regional Office, Milton, QLD
DATE Sunday, 1 December 2013 Friday, 6 December 2013 Friday, 13 December 2013 Friday, 20 December 2013
EVENT RE/MAX Family Xmas Day RE/MAX Global: New Member Webinar RE/MAX Global: Broker/Owner Success Webinar RE/MAX Global: Monthly Real Estate Success Webinar
LOCATION TBA, Brisbane, QLD Online Online Online
Your RE/MAX Magazine: Getting the Good Shots The saying goes, ‘a picture paints a thousand words’. If you study your own habits when reading a newspaper, a magazine, a brochure and even a web page, you will probably realise that you gravitate towards visual images, particularly photographs. Advertising research suggests that people ‘read’ a photograph three to four times more than a newspaper story of the same size. Therefore, we would like this magazine to include loads of your photographs! Consider the photographs you submit for your magazine in the same way you would if you were submitting a photograph to accompany a media
release to your local newspaper. Firstly, it should be a high resolution photo. That means it will generally be a large file. If you can resize it to between 900kb and 1.5mb, that would be sufficient. Ninety per cent of newspaper photos have people in them. Keep that in mind when taking photos for your magazine too. Whether you are sending a news photo to your local paper or a photo for your RE/MAX magazine, provide a caption describing the photo action and the names of people where realistically possible. For the magazine, the key people in the photograph will
generally be enough. Think about the photograph as telling your story as much as the words that might go with it! And in the case of your magazine, show off the RE/MAX brand whenever you can through signage, banners, the balloon and corporate gear (but please be aware that a newspaper editor is likely to have the opposite desire when it comes to branding… and if you don’t respect the media’s call on the matter, your photo may not be used). When it comes to this magazine though, let’s see your faces and the RE/MAX colours out in force!