VIEW The RE/MAX Australia magazine Edition 2-14 | remax.com.au
“Real estate industry witnesses new benchmark in marketing� remax.com.au | Issue 2-14
Message from the Managing Director Michael Davoren - Managing Director
FROM THE MANAGING DIRECTOR The first half of 2014 has been an exciting period for RE/MAX in Australia and New Zealand. Over the past six months the Board of Directors has reviewed the established strategies and goals and made adjustments that will accommodate future directions and enhance the RE/MAX experience for its members.
Experiences, entrepreneurship, excellence and excitement marked the RE/MAX environment over the past six months In New Zealand, the appointment of a General Manager was a very important announcement as we strategically restructure our New Zealand operations with an increased and improved focus on local issues while retaining access to RE/MAX Australia’s support and resources and highlighting a strong RE/MAX presence across the two countries. Corinna Mansell is the right person for the role. She has walked in the shoes of the people in our offices, and she is the person who can take them to the next stage of business ownership and successful real estate careers. Project Olympus is an incredibly significant strategy not just for our networks but for the industry itself. Our focus now turns to larger operations, which is in line with the RE/MAX philosophy and model globally. While we need more Australian and New Zealand offices we are not in the race to compete on number of offices. Because RE/MAX is an agent-centric organization, the numbers of agents will grow as the 02
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RE/MAX experience is available in more and more strategic locations. We are looking at different strategies for growth including helping our existing franchise operations to grow in sales agent numbers. We are committing to the ownership of corporate real estate offices. So far, North Lakes in Brisbane was established and we subsequently sold a major share of that as part of the staged buyout by owner/brokers Chris and Julie Brown. In New Zealand, Wellington and Auckland have been established and we are in the early days of populating these with significantly sized sales teams. It has become very evident to me that real estate business owners need to break the glass ceiling when it comes to agent numbers. Already in Australia there are operations with in excess of 100 sales people. The 10 will become 15, the 20 will become 30, the 50 will become 100… that is where we are heading. And the reason is economy of scale – there is no need for the model of old… with a large physical premise to house whole sales teams. Technology and better systems have already led us well past that. I truly believe that a skillset change will be in order, including the need for very different management skills when you are dealing with such large numbers of sales associates, property managers and administrators. To this end, RE/MAX will again be ahead of the game, through dedicated training and tools to equip its owner/brokers. The past months saw the introduction of the new Property Occupations Bill into Queensland, with its ruling on price disclosure
for auction properties bringing more transparency to the process, though there were some in our industry or on the sidelines who did not agree. A small number of people publicly lobbied for the opposite but the reality is that in Queensland the real estate industry at large had debated this topic at length for some time through in-depth discussions with all major stakeholders, and most already supported the ‘no price indications on auction property’ position even before the Bill was passed. Looking at the real estate market in general, Australia continues to be strong, and certainly has grown in strength since the last edition of VIEW. Even with one of the toughest budgets in terms of its likely effect on our industry, the Australian market is faring well and confidence hasn’t wavered far. In New Zealand, the Reserve Bank’s decision to put a limit on borrowing capacity has had significant effect on first home buyers. However, both countries are showing resilience – buoyed by low interest rates, an ever-increasing Asian influence, and through taking advantage of the
RE/MAX presence in the Asia-Pacific Rim and our relationships with websites like Juwai.com. Our achievements have been many, with increased numbers of Australians and New Zealanders putting in stellar performances that have them ranking in RE/MAX’s international Top 100. The number of RE/MAX offices in Australia peaked in March 2006 and from that point had continued to drop, though with some ups and downs, because like everyone, our industry was affected by the GFC. I am now confident we have left the bottom of the J-curve behind. We’ve passed that and are on the upturn with 62 office as of June 2014. We have stepped up our recruitment activities – career evenings,
the website and our School of Excellence - which are all greatly assisting entry into our ranks in all areas of sales, property management and administration. We’ve totally reinvigorated the Auction Competition, which you can read more about in this magazine. Globally, RE/MAX is growing – and is in a steep growth curve in numbers of both agents and offices. More than 40 Australians and New Zealanders attended the R4 Convention in Las Vegas, where speakers were of the highest quality, and record numbers of RE/MAX Australian and New Zealand members are attending training in Denver; and the very clear message from anyone attending either of these is that the experience is a complete reality
Real estate industry witnesses new benchmark in marketing RE/MAX Australia launched an Australia-wide competition in June, seeking a winning video that showcases a home, and gave the nation ‘Make an ad to sell your pad’, an industry-defining marketing campaign. Never before has the real estate industry embraced the power of social media through a competition in this way In addition, specifically designed marketing resources are accessed online by agents and are conducive to exceptional marketing and communication activity at the office and individual level. At the heart of the campaign is the microsite, adformypad.com.au, the competition hub.
RE/MAX Australia steered away from restricting entrants to real estate customers, sellers listing exclusively, and so forth. Entering the RE/MAX ‘Make an ad to sell your pad’ competition did not require a property listing, a property management agreement, or any commitment to any real estate office. With a total prize pool of $35,000 the competition was really worth entering, A judging panel comprising Michael Davoren, Aimee Doherty, Kerry Farrell, Senior Editor, Cutting Edge Post; and Tony Blamey, Chief Operating Officer, domain.com.au, chooses the grand prize winner (of $25,000 in travel) from all entries received over the ten weeks of the competition.
check and a perception changer. Suddenly it hits home just how massive an organization you are part of! And finally, we launched one of the most exciting RE/MAX campaigns in June with RE/MAX Australia’s Make an ad to sell your pad. I believe this to be an industry-defining marketing campaign; and never before has the real estate industry embraced the power of social media through a competition in this way. I hope you always make the most of the enormous amount of RE/MAX resources out there, and stay up-to-date on offerings through your monthly Regional Update. I’ll leave you with my regular message of ‘Happy selling, happy managing, happy administering….’
WIN A $25,000 HOLIDAY !
In addition, each week there is a People’s Choice prize of a $1000 travel voucher, as voted by family, friends and followers on the competition web site. RE/MAX Australia members have been given an attractive incentive to promote the campaign at an individual level with two $5,000 prizes up for grabs. The prizes will be awarded to the agent who delivers the highest number of consumer videos and the agent who delivers the most engaging video. While the real estate industry is no newcomer to social media, this campaign takes it to a whole new level. In addition, entrants generate the content, consumers interact meaningfully, and the market is engaged like never before. remax.com.au | Issue 2-14
Contents
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RE/MAX Australia Regional Team RE/MAX Australia Regional Team – P. 0061 7 3007 9000 E. remax@remax.com.au
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Managing Director: Michael Davoren mdavoren@remax.com.au Finance Director: Chris Chapman cchapman@remax.co.nz
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Franchise Director: Keith Walker kwalker@remax.com.au Australian Property Finance CEO: Nathan Swain Franchise Development: Meryn Walker mwalker@remax.com.au,
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feature 05 The quest for the best auctioneer 06 Get more free benefits from Juwai.com
awards & events 08 yet
Most Spectacular event
09 February Sales Rally packed a punch
news for the network 12 Taking the advantage to light up a community 13 Movie time in Dandenong 14 RE/MAX AIRR plans further expansion Getting to know you
10 High energy high achievers never actually retreat 16 RE/MAX and APF have rewards in store for Finance Events to Grant Wishes Brokers
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WELCOME TO RE/MAX
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Business Development Administrator: Melissa Kennedy mkennedy@remax.com.au Manager, Regional Operations: Kathy Boot kathyb@remax.com.au
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11 Targets blown through generosity
Business Development: Joel Davoren jdavoren@remax.com.au, Hayley Curtis hcurtis@remax.com.au, Richie Carter rcarter@remax.com.au
17 What is RE/MAX Australia School of Excellence
Comment from Managing Director 18 Will the Australian real estate industry blow out in size
Manager, Administration: Melanie Marsh mmarsh@remax.com.au Senior Membership Coordinator: Niki Bell nbell@remax.com.au Office Administrator: Ellie Hood ehood@remax.com.au Marketing & Communications Coordinator: Aimee Doherty adoherty@remax.com.au Public Relations: Lyn Cox lcox@remax.com.au
VIEW Submissions for RE/MAX Australia VIEW can be sent to Lyn Cox or Aimee Doherty. Deadline for submissions – 1st December 2014 VIEW editor: Lyn Cox E. lcox@remax.com.au M. 0061 418 793 096 Copyright © 2014 RE/MAX Australia. All rights reserved. The materials herin may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. View magazine is provided to RE/MAX Affiliates as one of many benefits. The opinions of guest contributors and interviewed guests are their own and not necessarily those of RE/MAX Australia, or its affiliates, or any of its owners, officers, employees or agents. While every care has been taken to ensure the accuracy of the information it contains, neither the publishers, authors nor their employees, can be held liable for inaccuracies, errors or omission. Readers should not rely on this newsletter as a substitute for professional advice.
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RE/MAX Feature The quest for the best auctioneer
The quest for the best auctioneer 2014 Auctioneer Training with Jason Andrew was held 26/27 June and the championship finals are on 30 July. RE/MAX Australia’s next generation of auctioneers with trainer and Australasian champion auctioneer, Jason Andrew
In an exciting shake-up to the standard format of auctioneering competitions, RE/MAX Australia has dove-tailed its auction competition and auctioneering training. Integral to the new structure is Jason Andrew, who, as an Australasian champion auctioneer, is absolutely appropriate to be leading a course that will deliver competitors for the RE/MAX Australia championship title. Jason Andrew’s auctioneer training program is arguably the best in the industry. Budding and experienced auctioneers are called to enrol in Auctioneer Training with Jason Andrew. Those that complete the two day training session will also have the opportunity to attend a follow up session on the day before the RE/MAX Sales Rally. The four top auctioneers from this day will then be eligible to compete in front of their peers in the RE/MAX Auctioneer of the Year competition at the July Sales Rally and be judged by a qualified judging panel including Jason Andrew and
RE/MAX Australia Managing Director, Michael Davoren.
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The winner, announced at the conclusion of the Sales Rally, receives the RE/MAX Auctioneer of the Year award, along with $5,000 in prize money. A prize valued at $1,100 goes to each of the three runners-up.
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A key concept to take from Jason’s training is the new breed of auctioneer. The new breed of auctioneer is conversational rather than dictatorial. The new breed of auctioneer doesn’t yell or shout, they talk. Jason explains, “Tomorrow’s auctioneer understands the art of auctioneering is about connecting as opposed to broadcasting to an overwhelmed (yet in a paradox, underwhelmed) audience.” Course content also includes: • • •
Improving the language in your auction call Conversational filler lines that actively encourage bidding Getting ready for auction competitions
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How to handle challenging numbers and questions with panache The art of negotiation - falling short and still bringing the deal together Perfecting the reserve set Data collection; where to look and how to use it Auction set-up and framework
Auctioneering is an incredibly exciting and lucrative career requiring a specific skill set. However, with auction now the marketing program of choice for savvy property owners around the country, the skills of an auctioneer are essential knowledge for every quality agent regardless of their role in the auction. Encouraging course participants to compete for top auctioneer awards and prize money at the RE/MAX Australia Sales Rally will create new levels of excitement and energy around auctions, which will in turn provide better outcomes for RE/MAX customers.
remax.com.au | Issue 2-14
RE/MAX Feature Get more free benefits from Juwai.com
Get more free benefits from Juwai.com By Andrew Taylor, co-CEO of Juwai.com The first thing I want to say to you is, “Thank you.” Every single one of us at Juwai.com appreciates that you have trusted us to help you get the best results with Chinese buyers. We have talked to many RE/MAX agents over the past few weeks, and I’ve used much of that feedback from our conversations as the basis to help me write this article.
How to Win More Listings with Juwai.com The first thing that most RE/MAX agents tell us is that Juwai.com is a valuable listing tool. You have to set yourself apart from the competition to win listings. Juwai.com can be one of the ways you do that when you meet with vendors. It can be a key to winning more listings. When you go to a listings presentation, just tell them these three things: 1. You will make sure your property gets in front of Juwai.com’s 1.5 million monthly visitors. 2. Chinese buyers are the fastest growing buyer group in Australia and New Zealand today. 06
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3. RE/MAX is one of the very select few brands that Juwai.com has been prepared to partner with in Australia and New Zealand. Ask the vendors if any of the other agents that they have met can say the same. And –if not– also ask them what that says about those other agents’ commitment to obtaining the best possible outcome for the vendor. After all, even if Chinese buyers are rare in your suburb, Australia is their second –and New Zealand their fifth– most popular country in the world for property investment. Isn’t it worth covering all the bases and at least getting a property in front of them? On that note, here are six more tips on how to tell people you’re marketing to Chinese: •
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Put up a page about marketing to Chinese buyers on your website Add a paragraph in your personal bio that highlights that you market in China. Add the following to your email signature: “We now market our listings in China on the world’s #1 Chinese international property portal, Juwai.com.” Print business cards highlighting
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your expertise marketing to Chinese buyers. Do a mailing or letter drop campaign in key neighbourhoods – highlighting that you now market to Chinese buyers. If you manage a team, be sure everyone on your team knows you are marketing in China, and can explain it to your clients and prospects.
One Free Thing You Should Be Doing, But Aren’t The second thing that RE/MAX agents tell us they like to hear about is how to get the most out of Juwai.com. Here, I’ll share a tip that will improve your results at no cost to you, whatsoever. This tip can increase the amount of time Chinese property buyers spend on your listings pages. It can also increase the amount of interest you get from Chinese buyers. It just takes four easy steps: 1. Go to list.juwai.com/signin and sign in to your account. 2. Select one of your listings. 3. Click the checkboxes of each Property Key Feature that applies. 4. Repeat with the rest of your listings.
RE/MAX Feature Get more free benefits from Juwai.com
Chinese agents are eager to build ties with Australian and New Zealand agents, so they can provide agent recommendations to their wealthy Chinese clients who want to buy property overseas
For example, if your listing has a fireplace, check the box for fireplace. If it has a swimming pool, check that box, too. Juwai.com will then list those Property Key Features – translated into Chinese – on your Property Details Page. We will keep this Property Key Feature information safe for as long as your listing is active. It won’t be lost when the XML feed refreshes. Taking this step will give Chinese property hunters more information, in their own language, about your listings. That will make it easier for them to fall in love with one of your
listings. The Key Property Features section is a vital part of your property listing that consumers look at when comparing properties, so don’t miss out by skipping this step. Remember, your basic package doesn’t include translation of your property’s listing description into Chinese. So, unless you log into Agent Admin to invest in upgrades like Feature Property, these key features are your only chance to have descriptive information on your listing page that is actually in Chinese.
remax.com.au | Issue 2-14
RE/MAX Awards & Events RE/MAX Australia Awards
Most spectacular event yet The 2014 RE/MAX Australia annual awards gala event held in the magnificently refurbished Brisbane City Hall on 20 February was widely spoken about as ‘most memorable’, ‘most spectacular, ‘truly exceptional’ awards event to date. More than 550 attended, and while the night celebrated everything positive about a year of restructure, growth and new initiatives in 2013, and the achievements of many RE/MAX members, the venue, the entertainment and the overall excitement and atmosphere of the night made for a winning event in every aspect.
Tony Williamson 2013 Eagle Award Winner with Michael Davoren, RE/MAX Australia Managing Director
The team from RE/MAX Regency at the High Achievers Cocktail party
SUMMARY OF MAJOR AWARDS For 2013 achievement: The Eagle Award
Property Manager of the Year
Tony Williamson, RE/MAX Real Estate Services
Zoe Stead, RE/MAX Capital
Top individual office
Michael Spillane, RE/MAX Northern
RE/MAX Results
Top multi-office
RE/MAX Bayside Properties
Top sales associate
Special Achievement in Marketing Recruitment awards (% agents) RE/MAX Victory
Recruitment awards (number agents)
Ian Knight, RE/MAX Success
RE/MAX Profile Real Estate
Top team sales associates
Top property management growth (in % and number properties)
Dave Manby Team, RE/MAX Regency
RE/MAX Capital
Top transactions office RE/MAX Regency
Top transactions team Dave Manby Team, RE/MAX Regency
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Personal Assistant of the Year
Rachel Gillespie, RE/MAX Advantage
Office Support Person of the Year Zoe Savic, RE/MAX United Vision
INTERNATIONAL AWARDS Circle of Legend Award
Deborah Evans, RE/MAX Results
Lifetime Achievement Award: • John Kubatov, RE/MAX Results • • • • •
Lyn Griffiths, RE/MAX Excellence Michele Hyde, RE/MAX Excellence Nerina Sportelli, RE/MAX Integrity Reno Muscat, RE/MAX Advantage Sharon Wilson, RE/MAX Colonial Riverside
International Hall of Fame: • • • • • • • • • • • • • • • •
Christopher Warren, RE/MAX Colonial Craig Bullen, RE/MAX Executives Darren Lewis, RE/MAX Regency Darren Lewis-Date, RE/MAX Colonial Dave Stockbridge, RE/MAX Urban & Rural Douglas Stronach, RE/MAX Integrity Irena Jansa, RE/MAX Colonial Jason Smith, RE/MAX Excellence Karyn Neil, RE/MAX Northern Mark Ward, RE/MAX Colonial Martin McDonough, RE/MAX Excellence Nathan Watts, RE/MAX Hills & Country Nicole Carter, RE/MAX Regency Scott Emson, RE/MAX Northern Tony Williamson, RE/MAX Real Estate Services Trish Breen, RE/MAX Advantage
RE/MAX Awards & Events February Sales Rally packed a punch
February Sales Rally packed a punch The Sales Rally, which preceded the evening gala awards, offered a program full of top speakers and valuable messages. This included leading real estate trainer, facilitator and coach, Daniel Spencer (Evolution of the trusted advisor), Bob Walters of BWT, Australia’s leading property management training and consultancy business (‘Tech’ and Time Solutions in Property Management and What they didn’t teach you in Property Management School) and the amazing Brad Smith. Brad, born 1 July 1987, is an Australian entrepreneur, champion Superlite MX motocross rider and advocate for safe motocross riding practices, and best known for establishing the motocross brand ‘braaap’. He is the recipient of several achievement
awards including Australian Young Entrepreneur of the Year. A delightful and informative late addition to day was Alice Lim from juwai.com, who had made a special flight from Hong Kong to be able to address RE/MAX delegates of Juwai.com’s aim for RE/MAX Australia to become one of the leading Australasian brands for connecting Chinese buyers with real estate agents and real estate.
Something you may not know: ‘Juwai’ is Mandarin for ‘home overseas’.
High energy high achievers never actually retreat! When RE/MAX Highest Achievers gather together, it is an awesome experience. There’s a buzz in the air and an energy around a room that feels like it simply can’t be contained. Nowhere was this more evident than at the 2014 High Achievers’ Retreat held in beautiful Queenstown, New Zealand at a picture-postcard time of year, June. RE/MAX Australia and New Zealand host a variety of special functions throughout a year, which feature top industry speakers and trainers and are designed to assist associates to grow their business
RE/MAX Agents at the High Achievers Retreat in Queenstown, New Zealand
without limits. While ‘retreat’, in terms of ‘surrender’ is not a word to associate with this delegation, the High Achievers’ Retreat is one of the most special events, where invitees are those RE/MAX members who have achieved Platinum Awards status and above in a calendar year
or are on track to do so for the current year. Managing Director Michael Davoren opened day one with positive messages and initiatives coming out of both networks, including the groundbreaking RE/MAX Australia 2014 remax.com.au | Issue 2-14
RE/MAX Awards and Events RE/MAX High Achievers Retreat Marketing Campaign ‘Make an ad to sell your pad’. Scott Schindler followed with a RE/MAXnet update and part one of sales training, with the session continued the morning of day two. After morning tea, it was three High Achievers’ turn to take the stage as Michael interviewed Ross Bischoff, RE/MAX Community from Sunnybank, Queensland; Lyn Griffiths, RE/MAX Excellence, from Townsville, Queensland; and Nathan Watts, RE/MAX Hills & Country, from Mt Barker, South Australia. Day one keynote speaker, Sam Hazeldine is the Ernst & Young ‘Young Entrepreneur of the Year’, the founder and Managing Director of Australasia’s fastest growing recruitment company, MedRecruit, and author of the acclaimed ‘Unfair Fight - Give Your Small Business The Winning Advantage’. Sam delivered wise advice on ‘fanatical balance’ how to create excellence in what’s important, and why ‘balance’ is not truly the goal. Day two began with the popular straight-shooter Tony Williamson, Broker Owner, RE/MAX Real Estate Services, in Cairns, Queensland. Franchise Director Keith Walker facilitated ‘Planning for Growth 2014/2015’ featuring topic-focused panelists Garry Malcolm, RE/MAX Team Realty, New Plymouth, NZ (Business Planning); Darren Lewis, RE/MAX Regency, Robina, QLD (Team Growth); Ros Waters, RE/MAX Gold Gladstone , QLD (The Marketing Plan); and: David Willis, RE/MAX Lighthouse Realty, Bunbury, WA (Personal/Professional Development)
ra Bidois. Commonly described as ‘inspirational’, ‘awesome, and a ‘powerful experience’, the international speaker, author and Master of Ceremonies, has also been described as a ‘modern-day warrior’ and a ‘living piece of Art’ and has many speaking and leadership experiences in the Business, Education and Maori cultural sectors. His leadership topic was a fitting conclusion to the Retreat program for a contingent of high-energy RE/MAX peak achievers all pumped to move forward. VIEW asked three delegates – Ros Waters from RE/MAX Gold in Gladstone, Liza McKilliam from RE/MAX Profile in Bardon, and Darren Rix from RE/MAX Realty Excellence in Buderim - for their comments on the Queenstown High Achievers Retreat: Name the best three things about the event? LIZA: 1. Loved the location 2. All the speakers were great but Sam Hazeldine was so inspiring. 3. Gantleys and other restaurants were fabulous too. What can high achievers learn from each other?
The Retreat ended with a memorable highlight: the second of the ROS: In the ever changing world keynote speakers, Ngahihi o te of real estate, we are all different. 10
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We have different personalities and different ways of doing things. There are things we could do better and there are things we could do differently. The one thing we have in common is that we are all high achievers. We have so much that we can learn from each other. Through sharing our experiences and knowledge, our ideas and our opinions, we can try different things, get better at what we are doing and help each other take our businesses to the next level. What is something you heard in the course of the three days which you now intend to put in place? DARREN: We will be taking more time to plan our business plan and make sure it is followed. … And a final word: ROS: The owners of RE/MAX Australia and New Zealand and the people who work with them deserve the highest of accolades! This event shows a great example of the normal, ‘down-to-earth’ humans that these people are. There are no ‘holier than thou’ attitudes and you certainly never feel like you need to act like anyone other than yourself around them. This is such a rarity, not just within our industry but with most big companies, and it is an absolute credit to everybody involved at RE/MAX Australia and New Zealand! I wouldn’t want to be anywhere else!
RE/MAX Events to Grant Wishes Targets blown through generosity
EVENTS TO GRANT WISHES Targets blown through generosity RE/MAX Australia entered into relationship with Make-A-Wish Australia in 2012, making an annual $20,000 commitment. By the end of the second year of RE/MAX’s relationship with children’s charity, that target was not only reached but doubled.
by the end of July and this current agreement period. Offices and sales associates in the network hold their own events, which have included community garage sales, movie nights and auctions.
RE/MAX Australia organises events RE/MAX Australia gave $23,000 in such as fund-raising walks and the first year of its agreement, had fashion shows, and fund-raising is on reached in excess of $30,200 at the the agenda when the network comes start of May this year, and expects together for national events including that figure to be $35,000 to $40,000 sales rallies and annual awards with
auctions, raffles and the exceptionally popular ‘photo booth’. The inaugural RE/MAX Australia charity golf day is in October this year. Money is also raised through the Settlement Program where agents choose to donate a particular amount of money per transaction. Make-A-Wish Australia specialises in granting the wishes of children and young adults with life-threatening medical conditions. RE/MAX Australia’s ongoing efforts demonstrate the generosity of its members and the willingness to give back to the community.
Sharing the love on Valentine’s Day Valentine’s Day proved to be much more than the giving and receiving of chocolates and flowers for the team at RE/MAX Advantage. The office used the occasion to raise awareness and funds for Make-A-Wish Australia with a Valentine’s Morning Tea and Auction. It was all hands on deck for the real estate team as they baked, set up, sold raffle tickets and arranged donations of terrific auction and raffle items.
Auctioneer, Sam Devlin and Broker/Owner, Travis Gill auctioning off original artwork by RE/MAX Agent, Terri Bastow
All the hard work paid off on the day with Sam Devlin auctioning off items including: original artwork by Terri Bastow, an iPad mini and numerous weekend getaways.
Raffle items included photography vouchers, restaurant vouchers and flowers. The result was an amazing $3,500 donation to Make-A-Wish Australia. remax.com.au | Issue 2-14
RE/MAX News for the Network Taking the advantage to light up a community
NEWS FROM THE NETWORK Taking the advantage to light up a community RE/MAX Advantage was the proud sponsor of the inaugural Illuminations Festival in Wynnum, a suburb located on the shores of Moreton Bay in Brisbane, on the winter solstice, Saturday the 21st of June 2014. Julie Vincent, HR Manager with RE/MAX Advantage, Wynnum and Manly, enlightens us further: What is the RE/MAX Advantage Illuminations Festival and how did it come about? The RE/MAX Advantage Illuminations festival was a celebration of culture and light, the brain child of a culmination of like-minded people with a desire to put Wynnum on the map. We were involved very early on and became the main sponsor, contributing financially and with plenty of our own ideas (including the RE/MAX hot air balloon) in order to make this event a spectacle to behold. How many people attended and where did they come from? The latest estimate is that between 8,000 and 10,000 people flooded in to the area for our inaugural festival, which was beyond our wildest expectations, coming from all over Brisbane and beyond. RE/MAX Advantage chose to be the major sponsor, which gave it naming rights. You invested $15,000 for that sponsorship. Why did you decide to invest that money into the event? 12
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Fireworks and the RE/MAX balloon light up the sky in Wynnum on the shortest day of the year.
From Broker Owner, Travis Gill: “Having the opportunity to sponsor an event such as this Illuminations Festival was a no-brainer for RE/MAX Advantage. The Wynnum/ Manly area has so much to offer to a diverse range of people, and to have an event that showcases a lot of what is on offer is paramount to the continued growth for these seaside suburbs.”
RE/MAX Advantage held a market stall for the whole day which also incorporated the Make-A-Wish Australia charity and the selling of raffle tickets, colouring in competitions, face painting for gold coin donation, and flyers for our ‘Make an ad to sell your pad’ competition.
Was it money well spent, and what do you think your involvement gave in return?
There has been a barrage of positive comments flooding in and I believe it will be a talking point for a long time to come. Naturally, this was the inaugural event and we have room for improvement but now that everyone has seen the positive impact this festival has had, it is just going to keep getting better and better!
It was a sound investment and certainly raised our profile; however, it was just as important to endorse our commitment to raising money for Make-A-Wish Australia. The charity benefited from the selling of raffle tickets to win a flight in the RE/MAX hot air balloon. How else were you involved at the event itself?
What were/are people saying about the event?
Will RE/MAX Advantage return as the major sponsor for next year’s event? YES!
RE/MAX News for the Network Movie time in Dandenong
Movie time in Dandenong Broker Owner Jack Miltos borrowed an idea from a guest speaker at a RE/MAX event and turned it into a pleasurable night for landlords. Jack said, “We thought we would run a movie night for our landlords as they always get maintenance calls and generally life-draining phone calls from our office which costs them money or gives them grief.”
The office booked the local cinema complex, had raffles, balloons and a great visual presence as they screened ‘Free Birds’.
Anyone for polo
He rated the event a great success and plans more… but his tip is to record a video and play it before the start of the movie rather than giving a speech. Jack discovered the hard way how difficult it is to keep a cinema full of children, plus adults, quiet for five minutes!
RE/MAX Hills & Country Broker/Owner James Sexton
RE/MAX Hills & Country sponsors the Adelaide Polo Verco Cup each year in Mt Barker, and in March broker owner James Sexton and some of the sales team went along to see all the action. It was the end of season tournament, so top Australian and international players were thick on the ground. Originally located in the centre of the Adelaide CBD at the Old Victoria Park Racecourse, today the Adelaide Polo Club is based amidst the rolling hills and big gums of Mount Barker. From its humble beginning in 1879, it has evolved into one of Australia’s leading and most competitive polo clubs.
Uni students want to hear about RE/MAX careers Zoe Savic, Office Manager at RE/MAX United Vision was invited to present to University of Queensland students in March this year.
to expect in an interview and how to conduct themselves in these situations.
I was asked to give a presentation at the University of Queensland Careers and Recruitment Graduate Workshop, with approximately 80 students in attendance.
I was asked to present on first impressions: what you get in a first impression and the importance of making a good one. I gave a roundup of RE/MAX and our own business and the different points to take into consideration when meeting someone for the first time.
The workshop was dedicated to undergrads to give them some pointers on resume writing, what
As it would turn out, I made a very good first impression of my own with students staying back after
Here is her story:
the workshop to speak with me. Some have since been in contact for advice and feedback with resumes. Positive feedback has also been received from the other speakers and faculty members saying my presentation was fantastic and that I was engaging and entertaining! Who would have thought I had the presenter gene in me! It was an amazing feeling to have these students listen to and take value from what I had to say. That sense of being able to give back is so satisfying.
remax.com.au | Issue 2-14
RE/MAX News for the Network RE/MAX AIRR plans further expansion
Mix FM broadcast live from RE/MAX Victory RE/MAX Victory in Caboolture is helping change the future for troubled kids. In June, Mark and Caroline from 92.7 Mix FM broadcast their breakfast show live from RE/MAX Victory in support of Mix FM’s annual fundraising campaign, Give Me Five for Kids. RE/MAX Victory put an invitation out to the community to join Mark and Caroline live at the office… to say hello, grab some breakfast,
throw some cash in the tin and go in the draw to win a new X-Box. Broker owner Vicki Ford won the opportunity to host Mark and Caroline in a charity auction. Caroline from Mix FM said, “We were so excited to be broadcasting from RE/MAX Victory because Vicki was a very keen bidder and Mark and I just love being wanted, so we know we’ll have a good time!”
Mix FM’s Give Me Five for Kids has raised more than $3 million for sick kids in the region over the past 13 years, with this year’s money directed toward a proposed Child Development Service on the Sunshine Coast.
RE/MAX AIRR plans further expansion With RE/MAX AIRR CEO Derek Downes The AIRR real estate network was the brainchild of Peter Law and the AIRR management board who wanted their independent retail members, who are located across rural and regional Australia, not to be totally reliant on retail sales but to also provide a real estate division within their businesses.
innovation, marketing and technology along with an unyielding commitment to customer service. RE/MAX AIRR has set up corporation licenses in Queensland, NSW and Victoria with Tasmania due to come on board by the end of 2014.
AIRR held a two day conference in February 2014 where approximately 130 of its members attended and there was solid interest from many in delivering real estate services in AIRR is a member-based some manner. Since February, six organisation providing wholesale goods across a comprehensive range AIRR members have completed the relevant courses through real estate of agricultural products, including institutes. By the end of July, nine of Tucker Pet & Produce, Independent the stores expressing interest at the Own and Apparent brands. This AIRR conference will be involved in allows the retailer to remain diverse in the supply of products to the rural, real estate. hobby and residential markets. RE/MAX AIRR has created four AIRR’S primary objective is assisting models which the stores can work by: independent rural retailers in • Establish a state office within growing their businesses. AIRR a member store, as exists focuses on strong leadership, 14
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in Shepparton in Victoria and Lavington in New South Wales Establish branch offices, as exists in Shepparton and Crows Nest in Queensland Establish a ‘McDonalds’ concept’ where we have two strong offices within the region and have agents feeding off either of these stores. Set up a referral system within rural towns between a member store and the local real estate agency.
We plan on serious expansion over the next 12 to 18 months, particularly through regions along the Eastern Seaboard, so are keen to talk with interested parties, including existing RE/MAX and AIRR member offices. Contact me on mobile 0419 646 929, at the office on 03 5821 0922, or email derek@airr.com.au.
RE/MAX News from the network Getting to know you
Getting to know you… How and when did you discover your interest in real estate? I have been exposed to real estate in one way or another my whole life. I am third generation real estate agent. I first became actively interested in the industry in 2003 when I obtained my salesperson’s registration. I haven’t looked back from there and love the industry and what it can offer those that choose to pursue a career in it! Has your career path turned out as you expected? I would probably say ‘no’, but certainly not in a negative way. I have always had strong ambitions and thought for a long time that I would be involved in an agency long term. The move to a corporate level has been fantastic and has offered new challenges and a new skill set to learn. I am constantly looking for new challenges to improve myself and Franchise Sales is certainly challenging and rewarding at the same time. What have you done in your career to ‘stand out from the crowd’ and achieve success? I have always been determined and I think that really builds resilience. I have a competitive nature and I think this has pushed me to work harder for my clients, colleagues and my family. It can be a hard industry and you need to learn how to pick yourself up and dust yourself off pretty quickly when you take a knock. I’ve never given up easily and this has won me business in the past and helped to develop
me as a person. It probably isn’t that glamorous an answer unfortunately, but it’s certainly true! You were invited last year to be part of the REIQ’s Young Industry Professionals (YIP) advisory group. What has this involved over the past six months? The YIP group has been a lot of fun to be involved with. We have been engaged by the REIQ to create a group that will connect with young and new agents in the industry. We have some very clear goals and whilst we are just getting started there are big things planned. There are nine of us involved and we are all from different backgrounds and companies. We’ve just had our first event which was at the Apple Store in Brisbane which was a great success. We then moved to a bar along the river so all the YIP’s could network and relax with their peers. It was great fun. We have three or four more events planned for the remainder of the year. Currently we are in a highly evolving and exciting time for the industry. There is a new breed of real estate agent out there and a huge changing of the guard in terms of business owners. In the future, this group will help to retain some of the talent coming through which will benefit the entire industry. If you had three wishes you could use to make changes in your professional world, what would they be? 1. That our industry had a greater support network for new and
younger agents. This has led to my involvement with the YIP group. I have seen a lot of really talented people unfortunately leave the industry because they didn’t have enough support or weren’t taught the right skill sets to begin with. 2. That we had greater requirements for education to maintain best practice standards. One thing that I have learnt is that you can’t stop learning! 3. That Brisbane would change its flight path regulations so we could have the RE/MAX balloon flying over the city again! It’s the weekend. Work does not beckon. How would you be most likely to spend your time? Well for 10 years the weekend meant the busy day of the week for me but now I no longer work most Saturdays. A great start to the weekend for me is a long ride or run with some mates. That allows me to then go out and have a beer/red or two and a have a nice meal guilt-free. My wife and I will also try to take our dog Molly for a long walk and go for a coffee at least once on the weekend. Something you may not know about Joel… I have only just got married to my partner Kayla who I’ve been with for 6.5 years. I quite openly admit that I’m a slow learner!
remax.com.au | Issue 2-14
RE/MAX News from the Network RE/MAX and APF have rewards in store for Finance Brokers
RE/MAX and APF have rewards in store for Finance Brokers With Australian Property Finance CEO Nathan Swain Australian Property Finance is almost a year since inception and currently have a team of 20 Finance Brokers, which means we are running ahead of target. The past quarter has been particularly productive in terms of recruitment. The foundation is firmly set and the momentum is growing. With most of South-East Queensland covered, we plan to expand our focus to regional Queensland and interstate. APF brokers have saved between six and 12 contracts in the past six months, amounting to upwards of
$100k in commission. In fact, I can confidently say that our Finance Brokers save on average $12k to $18k in sales commission a month; and through putting the sale back on track with the same buyer, a lot of valuable time is also saved. It’s also proven that earlier APF is involved in a sale, the less stress there is for buyer, agent and seller. The insurance side of the business is doing very well; and there is very good take up of the free settlement cover for up to 90 days and the 12 months of landlord insurance for the price of 11 months. In terms of doing well, I must mention Anish Prasad. Here’s a Finance Broker ‘on fire’; and his successful performance is made all the more possible through the
support from RE/MAX Victory and RE/MAX Island Properties. That support is expected to extend to RE/MAX Ultimate as he will be adding that office to his field of service. APF is taking the reward process a step further by recognising the Finance Broker who achieves greatest penetration into their opportunities. This is not about how many opportunities they have but what they make of them. The reward will be two tickets to the global RE/MAX R4 Convention in Las Vegas, March 2015. Providing two ‘winning’ delegates gives the Finance Broker the opportunity to reward their best referring agent should they wish.
New Zealand finance arm launched In July this year, RE/MAX New Zealand launched New Zealand Property Finance (NZPF) as its finance arm and a joint venture between RE/MAX New Zealand and well-respected New Zealand aggregator, the Prosper Group. With more than 40 years of finance experience, Geoff Bawden was appointed as New Zealand Property Finance’s National Manager.
is committed to helping its people grow their business and saw the joint venture with RE/MAX as a way to add value while strengthening its position in the market.
The Prosper Group, which already has a team of almost 30 Finance Advisors servicing New Zealand,
Auckland and most parts of the North Island will be covered by the existing Finance Advisors and new NZPF
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Advisors who are experienced in their field will be recruited to extend the NZPF service throughout the RE/MAX New Zealand network. Bawden anticipates NZPF Finance Advisors will be aligned with 75 per cent of RE/MAX franchises by this time next year, with plans in place for the balance.
RE/MAX What is RE/MAX Australia School of Excellence
What is RE/MAX Australia School of Excellence? comprehensive and non-static program of RE/MAX training, professional development resources, and events. The RE/MAX Australia School of Excellence is an association with the best trainers from around Australia and New Zealand to deliver the best training to our members. The RE/MAX Australia School of Excellence involves, for example: • • The RE/MAX Australia School of • Excellence is a process developed • to allow broker/owners, associates, • property managers and administrators • to achieve their fullest potential with • RE/MAX education. • • The RE/MAX Australia School of • Excellence is a career path in a • supportive environment that the • RE/MAX culture nurtures. • • The RE/MAX Australia School of Excellence is a living document, a
RE/MAX Fast Track Auction/Auctioneering Sales Accelerator Program RE/MAXnet Property Management Administrators Day Broker Management Training RE/MAX Career Night Charity Events RE/MAX Awards events RE/MAX Sales Rallies RE/MAX Broker Owner Retreat RE/MAX High Achievers Retreat RE/MAX International Conventions
RE/MAX Australia this year appointed a professional event management partner for its special events. Imagine Experiences is a creative team of event management specialists with a history of successful event organisation encompassing both local and international requirements and the skill set to produce high quality events. Those who attended the RE/MAX Australia Sales Rally and Annual Awards held at Brisbane City Hall in February witnessed first-hand a spectacular event that showed the touch of skillful event professionals with smooth organization, magical experiences and breath-taking spectacles. Imagine Experiences delivered all that was promised it its first ‘performance’ and has gone on to manage subsequent highly rated RE/MAX events in Australia this year. The RE/MAX Australia School of Excellence 2014, which is available at globaltraining.remax.net, is your complete guide for all you need to know about RE/MAX events.
RE/MAX panel impresses at the inaugural Breakfast Series session RE/MAX Australia launched its Breakfast Series in June, with the first event, which was held at the delightful Eves on the River in Brisbane, attracting a great turnout and proving very popular. Breakfast goers heard from Wahoo Advertising, the people behind ‘Make an ad to sell your pad’ and a guest panel from RE/MAX ranks of Michael Spillane, RE/MAX Northern, Dave Neilson, RE/MAX Bayside
(L-R) Breakfast Series panellists: Dave Neilson, Trish Breen and Michael Spillane.
Properties, and Trish Breen, RE/MAX Advantage. The panel topic - How to use the freedom and flexibility of the RE/MAX model while still leveraging off the RE/MAX brand - drew plenty
of audience involvement. The session was recorded and made available to those unable to attend. Further Breakfast Series events are in planning stages. remax.com.au | Issue 2-14
RE/MAX Comment from Managing Director Will the Australian real estate industry blow out in size
Will the Australasian real estate industry blow out in size? methodologies such as multiple marketing options including the auction system. It is indicative too that real estate is more widely perceived as a career than in many other countries.
The Australasian real estate industry is as mature as any on the planet. We compete against our peers globally and do it well. Within the global RE/MAX Brand, with its presence in more than 95 countries, Australia currently has an impressive 13 of the top 20 international teams. Both the Australasian real estate industry and Australasian real estate agent practices stand up very well against other nations. I’d go so far as to say may often beat many international peers hands down when it comes to skills, characteristics and
By comparison, for example, with the US and Canada, the Australasian real estate industry is not of the same scale. We don’t come close to the huge numbers of offices and agents involved there… yet! I have no doubt that Australian and New Zealand real estate offices will continue to grow both in numbers of agents and services provided by an office. On my recent trip to Canada, where RE/MAX has 36 per cent market share, I saw some massive operations. I spent time in one real estate business, Richard Pilarski’s RE/MAX Realtron Realty. He has eight offices in Toronto with in excess of 700 sales associates. One office alone has 300 sales associates.
Welcome to RE/MAX RE/MAX Australia is proud to introduce and welcome the newest offices to the RE/MAX network: •
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Broker/Owner and RE/MAX AIRR CEO Derek Downes opened two offices in Shepparton, Victoria in January this year. As the name would indicate, RE/MAX New Projects brings an experienced Project Marketer to the network. Mike De Seymour has set up offices both in Milton, Australia and New Zealand.
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RE/MAX Connected saw new ownership this year with Australian Property Finance broker Chris Brown and his wife Julie investing in the North Lakes office.
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Rob Campbell was also welcomed as a Broker/ Owner for the Shailer Park RE/MAX franchise. Rob joins a great team at RE/MAX Territory.
Will Australia and New Zealand follow down the path of creating real estate operations to that scale? There are offices with 100-plus agents in Australia already; and while we may not see offices with 300-to-400-agents or greater being commonplace in the short term, there’s every possibility we’ll see 30to-50–strong sales forces on the rise. In Canada and the US, no more than approximately 30 per cent in the real estate industry work from an office, and that is a growing trend here in Australia. With ever-expanding technology, there is a lot more capacity for people to work remotely; so we can expect that real estate businesses will expand without us necessarily seeing bigger physical premises where sales, property management and financial specialists gather and work. RE/MAX AIRR is one such existing example - where portals and databases are more important, and more widely used, than desks and office car parks.
Australia & New Zealand
2014 Event Calendar January
Webinars 10th – Global Training: Broker/Owner Success
Public Holidays: 1st - New Year Day 2nd - Day after New Year (NZ) 27th - Australia Day
April
18th - Good Friday
21st - Easter Monday Training Days 25th - Anzac Day 3rd – AUS Broker Meeting 8th – AUS RE/MAXnet 9th - NZ Administrators Day 9th – AUS Administrators Day/RE/MAXnet 29th – NZ Steps to Success Orientation 29 & 30th - NZ Verifiable Training (Nelson) Imagine Experiences Events 16th - VIC Quarterly Awards & Training 17th - SA Quarterly Awards & Training 24th - NSW Quarterly Awards & Training 29th - Wide Bay Quarterly Awards & Training 30th - NQ Quarterly Awards & Training Webinars 3rd – Global Training: New Member 10th – Global Training: Real Estate Success
July
Training Days 1st - NZ Verifiable Training (New Plymouth) 3rd – AUS Fast-track 10th - AUS Sales Accelerator Program 10th - AUS Careers Night 17th – AUS Auction 23rd - AUS RE/MAXnet 29th – NZ Steps to Success Orientation Imagine Experiences Events 16th - SA Quarterly Awards & Training 17th - VIC Quarterly Awards & Training 23rd – NZ Sales Rally (Auckland) 24rd - NSW Quarterly Awards & Training 30th – AUS Sales Rally Webinars 2nd - Are You MAX Enough? 9th – Mainstreet 9th – Why RE/MAX? 10th – Global Training: Broker/Owner Success
October
6th - Labour Day (AUS)
27th Labour Day (NZ) International 22nd – 24th – 6th European Convention (Spain) Training Days 8th – AUS Golf Day 9th – AUS Ladies Night 16th – AUS RE/MAXnet 23rd – NZ Administrators Day 28th – NZ Steps to Success Orientation Imagine Experiences Events 4th – BAC Dinner 15th – NZ Sales Rally (Auckland) 22nd - SA Quarterly Awards & Training 23rd - VIC Quarterly Awards & Training 28th - NSW Quarterly Awards & Training 29th - Wide Bay Quarterly Awards & Training 30th - NQ Quarterly Awards & Training Webinars 2nd – Global Training: New Member 9th – Global Training: Real Estate Success 15th - Are You MAX Enough? 22nd - Mainstreet
RE/MAX News6th from the Network February March - Waitangi Day (NZ) Training Days 11th – NZ BAC Meeting 11th – NZ Broker Meeting 18 & 19th – AUS Broker Management 20th – AUS BAC Meeting 25th – NZ Steps to Success Orientation 26th – NZ Broker Management 27th – NZ Fast-track Imagine Experiences Events 12th – NZ Sales Rally & Awards (Wellington) 20th – AUS Sales Rally & Awards Webinars 5th – Why RE/MAX? 7th – Global Training: New Member 14th – Global Training: Real Estate Success
International 3rd, 4, 5 & 6th - R4 2014 Convention (Las Vegas) Training Days 6th – AUS Fast-track 12th – AUS Gold Coast Training 20th – AUS Sales Accelerator Program 20th – AUS Careers Night 25th – NZ Steps to Success Orientation 27th – AUS Auction 31st March to 4th May - NZ Sales Person Licensing Webinars 5th – Mainstreet 14th – Global Training: Broker/Owner Success 19th - RE/MAXnet 26th – Why RE/MAX?
May
June
Training Days 5th, 6th, 7th & 8th – NZ Sales Person Licensing 7th - AUS Fast-track 12th, 13th, 14th, & 15th – NZ Sales Person Licensing 13th – NZ BAC Meeting (conference call) 13th – AUS BAC Meeting (conference call) 14th – AUS Sales Accelerator Program 14th – AUS Careers Night 20th – AUS Auction 21st – AUS Ladies Night 21st - NZ Broker Meeting 22nd – AUS Property Management 26th, 27th, 28th, & 29th – NZ Sales Person Licensing 27th – NZ Steps to Success Orientation Webinars 7th – Mainstreet 8th – Global Training: Broker/Owner Success 21st - Design Centre 28th – Why RE/MAX?
August
International 17th – RE/MAX Broker Owner Conference (San Francisco) Training Days 11th, 12th, 13th & 14th - NZ Sales Person Licensing 14th – AUS Broker Meeting 18th, 19th, 20th & 21st - NZ Sales Person Licensing 22nd – AUS Property Management 26th – NZ Steps to Success Orientation 27th – AUS Gold Coast Training Imagine Experiences Events 20th – NZ Sales Rally (Wellington) 30th - 1st Sept – Broker/Owner Retreat Webinars 6th – Design Centre 7th – Global Training: New Member 14th – Global Training: Real Estate Success 20th - Are You MAX Enough?
November
14th - G20 Summit (QLD)
Training Days 3rd, 4th, 5th & 6th - NZ Sales Person Licensing 10th, 11th, 12th & 13th - NZ Sales Person Licensing 11th - NZ BAC Meeting (conference call) 13th – AUS Fast-track 19th – AUS Sales Accelerator Program 19th– AUS Careers Night 20th – AUS Property Management 20th – NZ Broker/Owner Meeting 20th – NZ Broker/Owner Dinner 24th, 25th, 26th, & 27th - NZ Sales Person Licensing 25th – AUS Careers Night 25th - NZ Steps to Success Orientation 26th – AUS Auction Webinars 5th – Design Centre 13th – Global Training: Broker/Owner Success 26th – Why RE/MAX?
Training Days 19th - AUS Sunshine Coast Training 24th & 25th – NZ Verifiable Training (Auckland) 17th, 18th & 19th – AUS Broker Management 30th – NZ Verifiable Training (New Plymouth) Imagine Experiences Events 21st - 23rd – High Achievers Retreat Webinars 5th – Global Training: New Member 12th – Global Training: Real Estate Success 25th - RE/MAXnet
2nd - Queens Birthday (NZ) 9th - Queens Birthday (AUS)
September
Training Days 1st, 2nd, 3rd & 4th - NZ Sales Person Licensing 5th – REAL Event 7th – AUS Bridge to Brisbane 11th – AUS Administrators Day 12th – NZ Odd Shoe Day 15th – AUS Fast-track 16th, 17th & 18th – AUS Broker Management 25th - NZ Fast-track 25th – AUS Sales Accelerator Program 25th – AUS Careers Night 30th – AUS Auction 30th – NZ Steps to Success Orientation Webinars 3rd – Design Centre 11th – Global Training: Broker/Owner Success 17th - RE/MAXnet 24th – Why RE/MAX?
December
Training Days 4th – AUS BAC Meeting 4th – AUS Broker Meeting 5th – NZ Family Christmas Picnic 10th - RE/MAXnet Imagine Experiences Events 4th – AUS Broker/Owner Xmas Party Webinars 3rd - Are You MAX Enough? 4th – Global Training: New Member 11th – Global Training: Real Estate Success
25th - Christmas 26th - Boxing Day
Please note: All the above event dates are subject to change.
denotes public holidays.
Imagine Experiences is RE/MAX AUS/NZ’s appointed events management specialist. Refer to Regional Update for full details or email mmarsh@remax.com.au. remax.com.au | Issue 2-14
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