Sonia Ottino - Sellers Action Plan

ACTION PLA N REVIEW THIS PLAN WITH YOUR RE/MAX AGENT TO SELL YOUR HOME QUICKLY AND FOR TOP DOLLAR.

A RE YOU FIT TO SELL?

Usually, buyers are looking for all of t he it em s on t heir w ish list , not a list of repairs. W alking int o your hom e and . Somet imes not seeing a range of t o-do project s w ill t urn t hem aw ay fast er t han you can say t he big t hings but a lot of lit t le t hings t hat t urn buyers aw ay.

Present buyers w it h a com plet e package t hat is move-in ready. Help t hem see it as a hom e t hey can be com fort able and happy in. If t hey see problem s and jobs t o do, your house w ill go t o t he bot t om of t heir list of hom es, or t heir offer price may be much less t han your expect at ion. Put it at t he t op of t heir list and have your home sell quickly and for t op dollar!

MA RKET TRENDS 1. A re t here a lot of p rop ert ies for sale in t he area?

1. W hat m ad e you p urchase t his hom e?

2. W hat are you com p et ing ag ainst ? (Ex. new b uild )

2a. W hat d id you love or w ish t o chang e ab out t his hom e?

3. W hat are t he g eneral m arket cond it ions?

2b . W hat chang es d id you m ake?

4 . W ho is m oving in and out of your neig hb ourhoo d ?

3. W hat are t he b enefit s of t he locat ion?

5. W ho is your t arg et b uyer and w hat d o t hey w ant ?

4 . W hat fixt ures, ap p liances, et c. w ould you like t o keep or includ e in t he sale of your hom e?

KITCHEN

You need t o show off a spot less, spacious and updat ed kit chen. Prospect ive buyers need t o be able t o visualize t hem selves efficient ly preparing m eals and ent ert aining.

W hat are t he Top Feat ures t o focus on?

W hat are t he Top Dist ract ions t o rem ove?

Dat ed ap p liances, count ers, cab inet s

A m p le count er sp ace

Updat ed count ers/ cab inet s

Clut t ered count ers

St orage sp ace

Dirt y count ers, cab inet s, ap p liances Ot her

Ot her

W hat are t he key m arket ing phot os for t his room ?

B O N US TI P

Buyers w ill look in your cupboards, so m ake sure t o prep ack it em s not being used and t idy your cupboards t o show a lot of space. You can also organize your cans and food product s.

MA STER BEDROOM

DINING ROOM If your hom e has a separat e form al dining room , it is best t o show case it in an elegant manner. You w ant t he buyer t o envision enjoying m eals and ent ert aining friends and fam ily.

The m ast er bedroom and en suit e should creat e a m ood t hat is relaxing w it h a spa-like set t ing. Buyers w ant t o envision t he w ay t hey w ish t o live. Creat e t he look t hat

W hat are t he Top Feat ures t o focus on?

W hat are t he Top Feat ures t o focus on?

Size of room

Larg e sp ace ( ret reat feel)

Flooring

Closet sp ace

Lig ht fixt ure

En suit e b at hroom

Ot her

Ot her

W hat are t he Top Dist ract ions t o rem ove?

Poor flooring

( replace carpet w it h hardw ood or lam inat e)

W hat are t he Top Dist ract ions t o rem ove?

Personal it em s/ clut t ered closet s

Too m uch furnit ure / aw kw ard arrang em ent

Dat ed d écor ( bedroom or bat hroom )

Not set -up as d ining room

Exercise eq uip m ent , TV, com p ut er

Dat ed d écor

Ot her

Ot her W hat are t he key m arket ing p hot os for t his room ?

B O N US TI P

If you have a china cab inet , m ake sure t o t reat it like a st ore w ind ow d isp lay. Pre-p acking all your sm aller it em s and only keep ing t he larger p ieces w ill p rovid e a b et t er visual for b uyers rat her t han looking at a clut t ered cab inet .

W hat are t he key m arket ing p hot os for t his room ?

BO N US TI P

Pre-p ack off-season it em s in your closet and organize. To g ive t he illusion of even m ore sp ace, rem ove everyt hing off t he floor and t id y shelves.

BATHROOMS

Creat ing a sp a-like feel in all t he b at hroom s w ill have b uyers looking forw ard t o relaxing at t he end of a long d ay. Luxury sells every b at hroom . Your b at hroom s should look like no one has used t hem and if yours looks less t han new , consid er som e reasonab ly p riced up g rad es.

W hat are t he Top Feat ures t o focus on?

Up d at ed d écor and fixt ures Lot s of st orag e sp ace ( org anized ) Ot her

W hat are t he Top Dist ract ions t o rem ove?

Personal it em s from count er and t ub / show er Out d at ed d écor and / or fixt ures Ot her W hat are t he key m arket ing p hot os for t his room ?

B O N US TI P

Paint ing out d at ed cab inet s, chang ing t he hard w are and up d at ing t he fixt ures w ill g ive your b at hroom a fresh new look.

LIVING ROOM

FAMILY/ GREAT ROOM This sp ace need s t o feel relaxing . It is oft en clut t ered and p ersonalized . ( Be aw are of d isp laying b ooks, collect ions, fam ily p hot os, m ovies, t rop hies, et c. t hat m ay hind er a prosp ect ive b uyer's view of t his sp ace.)

W hat are t he Top Feat ures t o focus on?

Size of room

Size of room

Flooring

Flooring

Ot her

Ot her W hat are t he Top Dist ract ions t o rem ove?

Personal it em s/ collect ib les ( t raffic flow / room feels sm all)

Dat ed d écor and / or flooring Ot her W hat are t he key m arket ing p hot os for t his room ?

BO N US TI P

W hat are t he Top Feat ures t o focus on?

Firep lace

Firep lace

Furnit ure p lacem ent

This is one of the first rooms a prospective buyer may view. This room will set the tone for the rest of the house so you want to make sure it is inviting, elegant, cozy and well-arranged so they can envision themselves using this space for entertaining or just relaxing.

Rem oving all your p ersonal p hot os, collect ib les and any p ersonal it em s w ill allow b uyers t o feel t hat it is t heir hom e rat her t han b eing a g uest in your hom e.

W hat are t he Top Dist ract ions t o rem ove?

A ll collect ions and p ersonal p hot os Ext ra or aw kw ard arrang em ent of furnit ure

W allp ap er, unusual p aint color or d at ed d écor Ot her

W hat are t he key m arket ing p hot os for t his room ?

B O N US T I P arranging accessories symmetrically. Make sure the room feels warm and inviting by adding lamps, decorative pillows, throws and even live or silk greenery.

SH O W I N GS/ O PEN H O U SE 1. W hat are t he id eal t im es for you t o have show ing s or an op en house?

CURB APPEAL Buyers w ill d ecid e w it hin seconds of driving up t o a hom e or view ing p hot os on t he int ernet as t o w het her or not t o t ake t he next st ep and view t he insid e of your hom e.

W hat are t he Top Feat ures t o focus on?

Clean d oors and w ind ow s

( insid e and out side)

Front d oor and g arag e d oor

( paint if needed)

Flow er b ed s/ shrub s/ law n are w ell-m aint ained Roof Ot her W hat are t he Top Dist ract ions t o rem ove?

Basket b all net , kid s t oys W eed s in flow er b ed , law n and d rivew ay Poorly m aint ained it em s

PRI CI N G REV I EW 1. W hat p rice rang e d o you feel your hom e fit s in?

( doors, roof , drivew ay, et c.)

Ot her W hat are t he key m arket ing p hot os for t his area?

2. W hat is your b ud g et for rep airs and up g rad es t o t he hom e t o p rep are it for sale?

BO N US TI P

If you are p aint ing t he front d oor or g arag e m ake sure t o select colours t hat w ork w it h t he fixed elem ent s of t he hom e ( Ex. b rick, sid ing , roof) . The front d oor need s t o draw b uyers in and t he g arag e d oor need s t o b lend int o t he hom e.

Ad d it ional Sp ecial Feat ures of t he Hom e?

Ad d it ional Market ing Phot os for t his Hom e?

O PEN H O U SE/ SH OW I N G CH ECK L I ST

b uyers are looking for p rop ert ies t hat are m ove-in read y. A ll show ing s and op en houses need t o m ake t he rig ht first im p ression.

EXTERIOR ( seasonal) A d d colour w it h m ulch and / or g reenery

Clean front d oor/ g arag e

Maint ain law n/ shrub s

Pick up t oys

Rem ove p et w ast e, leaves, w eed s

Sand / st ain st airs and d eck

Shovel and salt d rivew ay and w alkw ays

Scrap e p eeling p aint / rep aint

INTERIOR A d d ress heat ing / A C

Dep ersonalize

Ensure floors are clean

Hid e sig ns of p et ( s)

Have invit ing scent

Rem ove clut t er from front ent rance

Rem ove g arb ag e

Sp ot less kit chen Rem ove clut t er/ confid ent ial info

Turn all lig ht s on A d d ress lig ht ing

( dark corners/ room s)

A ll b ed s are m ad e

Clean b at hroom s

Conceal valuab les

No it em s on t he st airs

De-clut t er hom e office

Pick up t oys

Tid y ut ilit y room / m ake accessib le

Tid y laund ry room

Vacuum

Org anize p ant ry and closet s

PRIORITIES 1.

2.

3.

COMMENTS

Visit rem ax.ca for m ore resources t o assist you in b uying or selling a hom e.

SO

SONIA OTTINO REALTOR®

Your

R eal

Estate

Direct: 416.294.6565

Success

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Is

Key

Office: 905.842.7000

ABOUTOWNE

REALTY CORP., BROKERAGE. INDEPENDENTLY OWNED AND OPERATED.

Realty Corp., Brokerage.

Independently Owned and Operated.