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Contents General Guidelines
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RE/MAX Commonwealth Brand Standards
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RE/MAX International Brand Standards
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The RE/MAX Collection Brand Standards
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NAR Brand Standards
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Grammar
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Source Attribution
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MLS Descriptions
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Abbreviations
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General Guidelines AP Style RE/MAX Commonwealth uses AP Style with some exceptions: see the 2011 AP stylebook for reference.
Merriam-Webster For questions of spelling, use the online Merriam-Webster dictionary. Use the first spelling presented, and note that word presentations in the dictionary supersede the stylebook.
RE/MAX Commonwealth RE/MAX Commonwealth – RE/MAX is always all caps. No exception. REALTOR® - ® code is alt 0174. Must be all caps. REALTOR® may be used following an agent’s name but can never be part of a slogan. For example: “Your #1 REALTOR®” is not acceptable. Information required on all advertising, to include, but not limited to, email signatures, all social media platforms, all print advertising: Agent Name, REALTOR® (or Associate Broker) RE/MAX Commonwealth (office street address, city, state, zip) (office phone number) Agent Licensed in the Commonwealth of Virginia Fair Housing Logo
Yard Signs Associates may not use real estate “For Sale” signs other than the RE/MAX Red-White-Blue Property Sign or the RE/MAX Commercial or The RE/MAX Collection signs, where appropriate. Signs must include a RE/MAX Commonwealth office number.
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RE/MAX Commonwealth Brand Standards
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RE/MAX Commonwealth Brand Standards A brand is a definition of distinction. It separates us from our competitors and creates a visual and perceptual difference for our organization and business communications. The RE/MAX Commonwealth brand is intended to generate recognition and presence for every RE/MAX Commonwealth Associate. In order to leverage the power of RE/MAX Commonwealth’s real estate brand, we have developed, and will continue to develop, business-focused content, marketing, advertising and promotional material for your use. This RE/MAX COMMONWEALTH Advertising Field Guide provides samples and standards for RE/MAX logo usage as well as RE/MAX Commonwealth Marketing and Design guidelines.
RE/MAX Commonwealth logos are available from the Marketing Department.
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RE/MAX Commonwealth Minimum Required Disclaimers: Every piece of printed literature given directly to consumers (i.e., brochures, postcards, Ecards, etc.), excluding stationery and classified ads, must contain the following legal disclaimer (set in approximately 6-point type using Calibri Light typeface): ALL MARKETING MATERIALS, COLLATERAL AND IMAGE ADVERTISING (NON-PROPERTY): All offices independently owned and operated. ©2018 RE/MAX Commonwealth. PROPERTY ADVERTISING AND BROCHURES: Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. Agent licensed in the Commonwealth of Virginia. All offices independently owned and operated. ©2018 RE/MAX Commonwealth.
PROPERTY POSTCARDS AND ECARDS: Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. If your property is currently listed for sale, this is not intended as a solicitation. All offices independently owned and operated. ©2018 RE/MAX Commonwealth. MARKET UPDATE CARDS AND ECARDS: (NOTE: This card MUST state the date range of the listings and source of data) The data relating to real estate on this postcard comes from the Central Virginia Regional Multiple Listing Service and REstats, the information is believed to be accurate but is not warranted. Information is provided exclusively for consumers personal, non-commercial use and may not be used for any purpose other than to provide market data to interested persons. If your property is currently listed for sale, this is not intended as a solicitation. Sales may not represent all brokers. All offices independently owned and operated. ©2018 RE/MAX Commonwealth. POSTCARDS AND ECARDS NOT MARKETING A PROPERTY: All offices independently owned and operated. If your property is currently listed for sale, this is not intended as a solicitation. Agent licensed in the Commonwealth of Virginia. ©2018 RE/MAX Commonwealth. STATIONERY AND BUSINESS CARDS: For stationery and business cards, the following Minimum Required Disclaimer must be used: All offices independently owned and operated. Agent Licensed in the Commonwealth of Virginia. PREFERRED VENDOR LIST: The companies and individuals listed on the preferred vendors list have either provided product(s) or conducted work for (agent name), or that (agent name) has seen and felt that he/she may use their service(s) and/or product(s) in the future. (Agent name) neither guarantees nor warrants the services and products provided by the companies listed on the preferred vendors list. Additionally, the companies and individuals listed are subject to change without notice and are not guaranteed to remain as preferred vendors. All offices independently owned and operated.
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RE/MAX Brand Standards
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RE/MAX Brand Standards
WHY IS A BRAND IMPORTANT? A brand is more than a name, a logo or a collection of products and services. It’s how people think and feel about an organization as a whole, and it’s the essence of what makes an organization unique. A brand lets consumers know how a business’s products and services relate to their lives. A strong brand tells an organization’s story in a unified voice through advertising, on the web, in collateral, on signage, in offices, in presentations and at events. Toward this end, RE/MAX messaging must resonate as one. RE/MAX relies on the power of simple, clear and consistent visual and verbal communications that not only distinguish the network in the marketplace, but also let the audience know – for all the things that move you, RE/MAX can help.
REPORTING TRADEMARK MISUSE AND VIOLATIONS Misuse of the RE/MAX brand negatively impacts us all. As a RE/MAX Associate, you stand on the front line of its protection. A major part of protecting our marks is stopping others who, without authorization, try to use or imitate our brand to help sell their services. When another company uses our marks, this deceives consumers, unjustly enriches the other company (at our expense) and dilutes the brand. RE/MAX World Headquarters depends on the help of all RE/MAX Affiliates in defending the marks against infringement. If you see outside organizations or individuals using RE/MAX trademarks – or marks similar to them – immediately contact your regional office and the Legal Department at RE/MAX, LLC. Our centralized infringement-reporting address is trademark@remax.net
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RE/MAX Brand Standards INFORMATION REQUIRED IN RE/MAX AFFILIATE MARKETING: Unless media-specific rules apply (as with yard signs, mobile apps, or phone book listings), the following information must appear prominently on each piece of promotional material: THE FULL NAME OF THE RE/MAX OFFICE. Every RE/MAX franchise operates under a trade name that contains the word “RE/MAX,” such as RE/MAX Commonwealth, etc. While “RE/MAX” is part of a franchise’s trade name, it cannot be used as part of a legal corporate name. The full RE/MAX office name must appear prominently on all forms of communication and advertising materials (e.g., yard signs, business cards, newspaper ads, etc.). Also, office personnel and Sales Associates must not answer the phone with simply “RE/MAX,” but with the office’s full trade name, such as “RE/MAX Commonwealth.” NOTE: Do not use a ® symbol after “RE/MAX” in the context of an office name. “EACH OFFICE INDEPENDENTLY OWNED AND OPERATED.” Every marketing piece that includes Associate or Team contact information must include “Each Office Independently Owned and Operated.” The only exception is that on extremely small items (a customized pen or keychain, for example) where there is space for no other text, contact information may accompany the office name, or the office and Associate name, without displaying “Each Office Independently Owned and Operated.” CONTACT INFORMATION. Office Address: Ordinarily, the postal address of the RE/MAX office should be included on all RE/MAX marketing. The office address may be omitted, for example, from billboards, bus benches and other items where the practical ability to include more information may be limited, although the item may be large in size. It must be included, however, on all long-form marketing such as brochures, listing presentations, business cards, websites, etc., and on all marketing outside the brokerage’s local market area. Associate or Team contact information: Associate or team contact information can be included only if contact information for the brokerage office is also included. This includes phone number, website address or social media page, or email or social media identifier. Because it may not be clear that direct-line or “off-site” telephone numbers reach the Associate rather than the office, such numbers must be clearly identified as a direct line, residence or mobile phone, as the case may be. Only the office address, not a home or any other addresses, is permitted to appear in Affiliate marketing materials.
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RE/MAX Brand Standards The timeless red, white and blue color palette of RE/MAX helps consumers identify RE/MAX at a glance. This section also provides secondary colors that may be used to complement the main colors, with lighter variations (to add liveliness) or darker hues (to denote a more serious tone) available to accentuate the message of any particular communication.
RE/MAX Primary Colors
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RE/MAX Brand Standards Secondary RE/MAX colors are used in headlines, support graphics, and background colors. They must never replace the main colors in the RE/MAX logotype or Balloon logo.
RE/MAX Secondary Colors
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RE/MAX Brand Standards The RE/MAX logo is the face of the brand. It provides a common link across all communications, and establishes instant recognition among consumers, clients and customers. It is one of our most valuable assets, and therefore cannot be altered under any circumstances.
*The tilted balloon and #1 with balloon is no longer authorized for use.
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RE/MAX Brand Standards
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RE/MAX Collection
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RE/MAX Collection
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NAR Brand Standards The MARKS: REALTOR®; REALTORS®; REALTOR-ASSOCIATE®; and, the REALTOR® Logo The National Association is the proud owner of numerous marks including, but not limited to, the terms REALTOR®, REALTOR-ASSOCIATE®, REALTORS®, the REALTOR® Logo and the Block "R" mark. The Marks are collective membership marks which serve to identify Members of the National Association and distinguish them from non-members. The examples below serve to illustrate correct use of the MARKS by reference to some common, but incorrect, usages. NEVER hyphenate, reconstruct, expand, combine, abbreviate or divide the MARKS: --REAL-I-TOR --REALTORrific --Blue Ribbon Chain, R-E-A-L-T-O-R-S --Rltr. --REALTOR - Assistant NEVER use the MARKS or parts of them to create or construct more complex designs or new terms: --BOB's REAL-TORent OF HOMES --REALTER --REALRITE --REALFER NEVER use descriptive words or phrases to modify the MARKS. This is explicitly prohibited by Article V, Section 7 of the Bylaws of the National Association. --Main Street's most qualified REALTOR® --Consult a professional REALTOR® --Doe County's leading REALTOR® --The concerned REALTOR® --Number one REALTOR-ASSOCIATE® --Your local REALTOR® --Your international REALTOR® --Commercial REALTORS® --The REALTOR® with integrity --#1 REALTOR® --Your local REALTOR® --Independent REALTOR®
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Grammar
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Capitalization Titles of people and terms within text: PEOPLE: Capitalize a person’s title only when it’s used directly before a name: Dave Liniger is the founder of RE/MAX International, LLC. RE/MAX, LLC. Founder Dave Liniger
TERMS: Basic rule: capitalize only when there is a reason to do so. Capitalize the names of people, localities, days of the week, and months. Capitalize public holidays, brand names, and the names of specific events Examples: Fourth of July, Maytag, Battle of Gettysburg. In titles, capitalize the first word, major words, or each word if less than 6 words. Capitalize official building names and room names, but not areas or features of a property. Yes: Library, Kitchen, Living Room, Dining Room. No: Back Yard, Rear Deck, Fenced Yard, Paved Driveway, Fresh Paint, New Carpet. Do not capitalize seasons of the year. Do not capitalize every word in a sentence. Do not capitalize an entire sentence or paragraph.
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Punctuation APOSTROPHE For plural nouns that don’t already end in s, add an apostrophe and an s (’s) to the end of the word. For nouns (singular or plural) that already end in s, just add an apostrophe. Here are some examples: Jesus’ words Arkansas’ legislature The witness’ testimony Many businesses’ services
COLON In a sentence, capitalize the first word after the colon if what follows the colon could function alone as a complete sentence. Use a single space following the colon. Place colons outside quotation marks when used together. Here are some examples: This is it: the chance we’ve been waiting for! This is it: We’ll never have to work again!
COMMA In a series consisting of three or more elements, separate the elements with commas. When a conjunction (like, and, or) joins the last two elements in a series, include a comma before the conjunction. Here are some examples: He went to Dewey, Cheatem, and Howe for financial advice. When using an ampersand in place of and in a series (acceptable only in company names and when space is severely limited), do not insert a comma before it. The combination of comma and ampersand creates visual clutter. Here is an example: He went to Dewey, Cheatem & Howe for financial advice.
HYPHEN A hyphen is used to mean to, up to and including, or through in a range of numbers, dates, game scores, pages, and so on. It is also used to construct a compound adjective that includes a proper noun of more than one word. If you are unsure whether a word combination should be two words, two hyphenated words, or one compound word, check the online Merriam-Webster Dictionary. Here are some examples: Abraham Lincoln (1809-1865) was president during the American Civil War (1861-1865). Jim was interested in the pre-Civil War era. (En dash connecting two-word proper noun “Civil War” with prefix “pre-”)
EM DASH Use an em dash to set apart entire phrases from the main body of a sentence, and separate the dashes from the words that precede and follow it with a space. When a date range has no ending date, use an em dash instead. Here are some examples: The last place she expected to find him – if she ever found him at all – was in the back seat of her car. Mick Jagger (1943—), Brian Jones (1942-1969), and Keith Richards (1943—) were among the band’s original members.
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Numbers NUMBERS IN TITLES Use numerals for cardinal and ordinal numbers in headlines, email subject lines, and HTML page titles. Examples: In Pamplona, 8 Injured in “Running of the Bulls” (Headline) Subject: Presentation file 1 of 2 attached (Email subject line) 5th Grader Wins 1st Place in Spelling Bee (Headline)
CARDINAL NUMBERS Spell out cardinal numbers (one, two, and so on) and ordinal numbers (first, second, and so on) below 10, but use numerals for numbers 10 and above.
PERCENTAGES When expressing percentages, always use numerals and the percentage sign. Do not spell out percentages.
TIME Always use a.m. and p.m. for indicating time. Use Eastern Standard Time (EST ) when observing standard time (winter), and Eastern Daylight Time (EDT ) when observing daylight saving time (summer). Examples: Read reviews of more than 350 restaurants in your city. Aunt Bea’s pickles won first place at the fair. With a premium license, install the software on three computers. Does your building have a 13th floor? The study revealed that 8% of respondents were ambivalent. The webinar will be held on Friday, August 27 at 4 p.m. EDT .
NUMERALS AS COORDINATES Use numerals when referring to numbers that a person must type, such as for coordinates in tables and worksheets, and for parts of a document, such as page numbers or line references. Examples: Type 5 and press Enter. Select row 3, column 5 of the worksheet. Refer to line 9 of the transcript.
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Numbers NUMERALS IN CATEGORIES If a passage contains two or more numbers that refer to the same category of information and one is 10 or higher, use numerals for all numbers referring to that category. When numbers are treated consistently, readers can recognize the relationship between them more easily. The delegation included 3 women and 11 men. He was the 9th person chosen for the 10-person team. The most popular vote-getters included three women and nine men. Only 3 women and 11 men attended the four-day event. AT THE BEGINNING OF A SENTENCE Avoid starting a sentence with a numeral. If you can’t avoid it, spell out the number. 450 gamers participated in last night’s chat. Four hundred and fifty gamers participated in last night’s chat. Last night, 450 gamers participated in the chat. A year may be written in numerals at the beginning of a sentence. 1967 was the Summer of Love in San Francisco. 8 Diet Tips Two 5-Year-Old Boys Found; One Still Missing ORDINALS AND SUFFIXES Avoid expressing ordinals with superscript letters (such as 10th, 11th, and so on). Ordinals with superscript formatted in a word processor may not display correctly in some places, such as email, and the use in writing of these suffixes is becoming increasingly archaic. Do not use “th” endings or their equivalent when stating dates (i.e., do not write Join us on June 10th). LARGE NUMBERS Express large and very large numbers in numerals followed by million, billion, and so forth. If expressing a number greater than 999 in numerals, use a comma. 5 billion people 1,200 years ago MILLIONS AND BILLIONS When stating million or billion with a numeral, don’t hyphenate, even before a noun. But do use a hyphen between the numeral and million or billion if the expression is part of a compound adjective that takes a hyphen elsewhere. A $6 million lawsuit The 400-million-served mark
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Source Attribution It’s important to properly cite sources in all RE/MAX Commonwealth publications, whether online, printed, or projected. If you have a case not covered here, find a way to attribute your source that seems appropriate to the medium. Choosing not to cite your source is an unacceptable alternative.
LINK ATTRIBUTION When including links in external content such as blog posts and social media, use anchor text when possible. Linking to other articles and websites is a best practice. Example: RE/MAX Commonwealth is the best real estate brokerage in the universe. Check out homesinrichmond.com for more information. (When including links in presentations, you can use the domain as anchor text.)
IMAGE ATTRIBUTION When using photos or images from Flickr or another online source under the Creative Commons license, they must be attributed. When attributing an image, please use the following format and link back to the original source image using the photographer’s name as anchor text. Example:
Image Credit: www.homesinrichmond.com
Image Credit: Flikr/CpjRVA
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MLS Descriptions
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MLS Descriptions
You have 7 seconds to capture the attention of your buyer.
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MLS Descriptions
And 1200 characters to work with.
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MLS Descriptions USE YOUR 1,200 CHARACTERS
500 Characters Please note this home built in 1997. Extra large lot 90X117. Room for the RV or boat on West side. Split bedroom plan, inside laundry room, large screened porch, good size bedrooms, large master bedroom and bath too. Large living room with high ceilings (vaulted). Sprinkler system on reclaimed water. Built in 1997 no remodeling to do here!!!
1200 Characters Stunning Windsor Farms home with the WOW factor you have been looking for! From the Italian Farmhouse tile and Red Oak hardwood floors throughout the living areas to the Gourmet Kitchen with gas island range and double ovens, no expense has been spared. An eye for detail is evident in the tray ceilings and crown molding in the dining room and great room, the gas fireplace with deluxe fire logs, Spanish style arches and gorgeous natural paint scheme. The kitchen also features stainless appliances and maple wood and glass front cabinets. Step out the French Doors from your owner’s bedroom suite and relax on your expansive screened-in deck overlooking the beautifully landscaped backyard. Welcoming circular driveway leads to spacious guest house and detached garage. With upgrades including a 6 yr Carrier Heat Pump, a 5-6 yr roof, newer washer and dryer, Thermal Pane windows, R-30 insulation, gas water heater/dryer and a 5 zone reclaimed water sprinkler system, the systems are nearly as impressive as the home itself. One mile to area shopping, Short Pump, and Interstate 64, this well-maintained home is a centrally located retreat.
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MLS Descriptions
1. Enter the home with the mindset of a buyer. 2. Make notes of your impressions. 3. Don’t be an agent. Look at the big picture, not the dimensions. 4. Take a video with your phone to reference later. 5. Write for a lifestyle, not a list.
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MLS Descriptions CONSTRUCTING YOUR DESCRIPTION BEGIN WITH HEADLINES This is your chance to grab the attention of your buyer. Don’t waste it. OPEN WITH STYLE You have their attention, now you need to keep it. This is where you set the tone for the rest of your copy. Don’t kill the style with clunky words about Thermal Pane windows, R-30 insulation, gas water heater/dryer and a 5 zone reclaimed water sprinkler system. WRITE IN THE LANGUAGE OF YOUR AUDIENCE Don’t abbreviate to death. You may know what “LR w/CF, FP and HWDF” means, but a buyer may not. Don’t be a cliché. Consumers today are too smart for pitch lines. Write for real people, not advertising’s idea of people. Don’t smother with details. Buyers look online, the details will be listed on the website below your description. Don’t waste valuable real estate! USE WORDS THAT ARE STRONG BUT STRAIGHTFORWARD Write the description like you’re describing your new home to a friend. You wouldn’t rattle off a list, you’d use descriptive words that evoked a feeling. Use all of the character spaces allowed; this is the “Dating Profile” for your home. BE CREDIBLE Don't BS your buyer. Calling a landing area “an additional entertainment space” makes you look untrustworthy and will taint their opinion of the home. CREATE AN EMOTIONAL CONNECTION Make the home a real place. Use “your yard” instead of “yard.” Create an emotional connection. Start at the beginning and “write” your way through the home. This allows the reader to visualize. You’re selling a dream. People don’t dream about HVACS.
GET UNSTUCK: Writer’s block happens. Use a few tools and tricks to help you craft a great description, even when your brain goes on lockdown. Start by listing all the adjectives and nouns that describe the home. Use the notes you took during your first visit. Refer back to your video. Write an outline. List each room in the house and write 3 words about it. Start from the front door and work to the last door.
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Words that Sell Accessible
Fabulous
Modern
Soaring
Amazing
Flair
Modern Elegance
Soothing
Ambiance
Framed
Modest
Sophisticated
Amenities
Fresh
Nestled
Spa Bath
Artistic
Functional
Old World Charm
Spacious
Authentic
Glamorous/Glamourous
Open
Sparkling
Awe-Inspiring
Good Flow
Original
Spectacular
Balustrade
Gorgeous
Ornamental
Stately
Beautiful
Graceful
Outstanding
State-Of-The-Art
Blend
Grand
Over-Sized
Stunning
Bright
Harmonious
Paradise
Stylish
Canopy
Historic
Park-Like
Substantial
Character
Impeccable
Pastoral Setting
Sun-Drenched
Classic
Incredible
Peaceful
Sun-Kissed
Comfort
Inexpensive
Personality
Superior
Comfortable
Innovative
Phenomenal
Sweeping
Contemporary
Inspiring
Picturesque
Tasteful
Cosmopolitan
Intimate
Plush
Textured
Crisp
Intricate
Practical
Tidy
Custom
Investment
Prime
Timeless
Delightful
Inviting
Pristine
Towering
Distinct
Irresistible
Private
Tranquil
Distinctive
Jewel
Quality
Transformed
Dramatic
Landmark
Rare
Transitional
Dynamic
Lavish
Raw
Treasure
Elaborate
Lifestyle
Refined
Tremendous
Elegant
Lovely
Relaxing
Unique
Enchanting
Low Maintenance
Restored
Unmatched
Epitome
Lush
Retreat
Unpretentious
Equipped
Magnificent
Scenic
Vast
Excellent
Majestic
Secluded
Versatile
Exceptional
Manicured
Secure
Vestibule
Exciting
Massive
Sensational
Vibrant
Exemplary
Masterpiece
Sensible
Warm
Exquisite
Mature
Serene
Welcoming
Extensive
Meticulous
Simplicity
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Words that Sell
These words have been shown to reduce the price on listings, or increase the time on market. Small or tiny Fixer-Upper Basement unit Decorating allowance Appliance credit Needs paint Motivated seller Priced to Sell Income Property Modern improvements Ready for renovation Charming Cozy Cute
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Words to Avoid These phrases do not violate HUD Fair Housing guidelines and HUD has indicated that they will not pursue any such use. However, there could be a private individual who feels offended by this, and there are advocate attorneys who pursue all sorts of perceived fair housing violations.
Close to Minutes from Walking distance Near (School name) Master Suite His & Hers Mancave Handyman Family Safe Quiet
Hardwood (use only if actual hardwood) Quality Neighborhood Desirable Upscale Nanny/Au Pair Mother-in-law Bachelor Perfect For Ideal Starter Home Newly Weds
This word and phrase list is intended as a guideline to assist in complying with state and federal fair housing laws. It is not intended as a complete list of every word or phrase that could violate any local, state, or federal statutes. This list is intended to educate and provide general guidance to help RE/MAX Commonwealth Associates create and publish real estate advertising. This list is not intended to provide legal advice. If you are in need of legal advice, please see an attorney. By its nature, a general list cannot cover particular persons’ situations or questions. The list is intended to make you aware of and sensitive to the important legal obligations concerning discriminatory real estate advertising.
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Examples SIT ON THE MARKET LISTING Beautiful yard & pond w/amazing landscape. Gourmet kitchen w/large island- perfect for entertaining. Huge family rm, dining rm and living rm, w/1st floor study. Basement w/5th bedroom, exercise rm, work shop, recreation rm and wet bar. Arching and transom windows on first floor; multi level deck with stone patio-Exceptional Location backing to conservancy. Located two blocks from retail shopping.-- THREE STORY BUMP OUT!!! Motivated seller. Won’t last long!
POTENTIAL LAWSUIT LISTING Beautiful yard & pond with amazing landscape. Gourmet kitchen with large island- perfect for entertaining. Huge family room, dining room and living room, with 1st floor study. Basement with 5th bedroom, exercise room, work shop, play room and wet bar. Arching and transom windows on first floor; multi level deck with stone patio-Exceptional Location backing to conservancy. Walking-distance to shopping center. Close to Winding Hills Country Club and desirable St. Martins School. -- THREE STORY BUMP OUT!!! Motivated seller. Won’t last long!
SELL LISTING Beautiful retreat with lush landscaping and a private pond! Enjoy the view from your multi-level deck, spacious stone patio, or from one of the many arched windows. Grand entry leads to open floor-plan with bright, natural light throughout main areas, including the Gourmet Kitchen with huge center island and stainless steel appliances. Kitchen is renovated and ready with new Sub-zero refrigerator, Viking 6-burner gas range and Miele dishwasher. Take advantage of the impressive central stone fireplace from the living room with vaulted ceiling and hand-scraped wood floors, or surrounded by built-in bookshelves and portrait windows in the large, but comfortable, family room. Additional 1st floor room offers many options for use. Fully finished lower level has guest bedroom, plus three additional rooms ready to suit your needs. Take a seat at the wet bar while you decide what to do with all of the bonus living space! Third level with 3 bedrooms, 2 full baths and Owner’s Suite with two walk-in closets, en-suite with dual vanities, tile shower, and whirlpool tub. Backing to conservancy and centrally located, this turn-key jewel isn’t just a place to live, it’s a place to love.
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Phrase Generator STUCK ON WHERE TO START? MIX-AND-MATCH SOME OF THESE PHRASES TO GET YOUR HEADLINE GOING. Starter
Opening
Stunning Classic
Turn-key
Magnificent Mediterranean
Lovingly maintained
Contemporary Living
Spacious
Sparkling Pool & Private Spa
Back-yard paradise
Beautiful Bungalow
Fabulous layout
Amazing Arts & Crafts
Remodeled to perfection
Fabulous Water Views
Huge owner suite (or retreat)
View of City Skyline Secret Gardens
Urban Retreat
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Abbreviations
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Abbreviations 1 LV, 2 LV 1 or 2 Living Levels
BSMT Basement
AB Abstract
BUNG Bungalow
A/G PL Above Ground Pool
CAC Central Air Conditioning
ACR Acre
CAM Common Area Maintenance
A/C Air Conditioning
CAPE Cape Cod
ACTV Active
CBL Cable
ALM Aluminum
CDR Cedar
APPR Agency Approved
CEN A/C Central Air Conditioning
APT Apartment
CER Ceramic
ASB Asbestos
CFAN Ceiling Fan
ASM Assumptions
CHN Chain Link
ASP Accredited Staging Professional
CLDSc Cul-De-Sac
ASRSV Assigned Parking
CLBHS Clubhouse
ATFN Attic Fan
COL Colonial
ATT Attached
CONT Contemporary
BA Bath
CPT Carpet
BALC Balcony
CRK Creek
BCH Beach
CNR Corner
BD OR BR Bedroom
CRWL Crawl Space
BKPORCH Backporch
CTH Cathedral Ceiling
BKYD Fenced Backyard
CVAC Central Vacuum
BLDR Builder
CVGA Converted Garage
BLT Built-In
CRPRT Carport
BOT Boat Slip
CFAN Ceiling Fan
BRK Brick
CENT H/A Central Heat and Air
BRKF Breakfast
DECO Decorative
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Abbreviations DEDRS Deed Restrictions
FPL,FPLC Fireplace
DET Detached
FR Family Room
DK Deck
FROG Finished Room Over Garage
DLM Disclaimer
FSBO For Sale By Owner
DLO Disclosure
FXR Fixer Upper
DBL Double
GAR Garage
D/W Dishwasher
GAROP Garage Door Opener
DR Dining Room
GFPL Gas Fireplace
DRY Dryer
GLF Golf Course
DSP Disposal
GMT Gourmet
ELE Electric
HIST Historical
ELV Elevator
HP Heat Pump
END End Unit
HPWA Heat Pump, Water and Air
E-RNG Electric Range
HTUB Hot Tub
EXE Exercise
HW Hot Water
FARM Farmhouse
HVAC Heating, Ventilation, Air Conditioning
FDR Formal Dining Room
IGSP In-Ground Sprinkler
FFBR First Floor Bedroom
INGRD In-Ground
FHA Federal Housing Administration Loan
INLW In-Law Suite
FLR Floor
JTUB Jetted Tub
FIN Finished
LFT Loft
FR Family Room
LL Lower Level
FML Formal
LRG Large
FNCD Fenced
LR Living Room
FBMT Finished Basement
MAR Marble
FOYR Foyer
MB Master Bedroom
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Abbreviations MCOA Minimum Cost on Assumption
PL Swimming Pool
MEIK Modern Eat-In Kitchen
PL-I In-Ground Pool
MK Modern Kitchen
PLAY Playground
MO Month
PMP Pump
MOPOA Monthly POA Fee
POA Prop Owners Association
MB Master Bedroom
POR,POR-S Porch/Screened
MSN Masonry
PROP HT Propane Heat
MTG Mortgage
PRQ Parquet
MULTI Multi-Car Garage
PRTL Partial
MWV Microwave Oven
PVCY Privacy
NAM Name
PURD Planned Unit Residential Development
NBR Neighborhood
NTV Notice to Vacate
NGS Natural Gas
R/OPT Rent with Option to Buy
NONQ Non-Qualifying
RAD Radiant Heat
OFC Office
RDR Radiator
OP Occupancy Permit
REC Recreation Room
OVER Oversized
REF Refrigerator
OWN Owner Financing
REL Related to Seller
PAN Pantry
RNCH Ranch
PAR Partially Fenced
RV PRKG RV Parking
PAT Patio
RVR River
PERM Perm Attic Stairs
SAT Satellite Dish
PGS Propane Gas
SCRND Screened
PICK Picket Fence
SECDEP Security Deposit
PL-A Above Ground Pool
SECSYS Security System
PL-H Pool House
SEW,SWR Sewer
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Notes
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Close to Hardwood (use only if actual hardwood) Minutes from Quality Neighborhood Walking distance Desirable Near (School name) Upscale Master Suite Nanny/Au Pair His & Hers Mother-in-law Mancave Bachelor Handyman Perfect For Family Ideal Safe Starter Home Quiet Newlyreserved. Weds This book or Copyright © 2018 RE/MAX Commonwealth. All rights any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher.
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