RE/MAX Commonwealth - 2023 by RE/MAX Commonwealth

DISCOVER

Move YOU

all the things that

A FOUNDATION OF

Success

When you merge your strengths with RE/MAX Commonwealth, you take a significant step toward realizing the full potential of your business. RE/MAX provides you with tools, training, brand awareness, and services that are impossible to achieve on an independent level. At RE/MAX Commonwealth, you acquire access to unequaled support, technology, training and countless other benefits. At the same time, it’s a relationship in which you remain in control of your business. With RE/MAX, you’re in business for yourself, but not by yourself. You receive extensive support, while making the decisions about what’s best for your business.

GLEN FOREST 7201 Glen Forest Drive, Suite 104 Richmond, VA 23226 804.288.5000

MIDLOTHIAN 1231 Alverser Drive Midlothian, VA 23113 804.794.2150

SHORT PUMP 200 Westgate Parkway, Suite 102 Richmond, VA 23233 804.360.5200

A FOUNDATION OF

Success

When you merge your strengths with RE/MAX Commonwealth, you take a significant step toward realizing the full potential of your business. RE/MAX provides you with tools, training, brand awareness, and services that are impossible to achieve on an independent level. At RE/MAX Commonwealth, you acquire access to unequaled support, technology, training, and countless other benefits. At the same time, it’s a relationship in which you remain in control of your business. With RE/MAX, you’re in business for yourself, but not by yourself. You receive extensive support, while making the decisions about what’s best for your business.

SHORT PUMP 200 Westgate Parkway, Suite 102 Richmond, VA 23233 804.360.5200

GLEN FOREST 7201 Glen Forest Drive, Suite 104 Richmond, VA 23226 804.288.5000

MIDLOTHIAN 1231 Alverser Drive Midlothian, VA 23113 804.794.2150

CHESTERFIELD 9401 Courthouse Road, Suite 205 Chesterfield, VA 23832 804.777.9001

GET TO KNOW

ABOUT RE/MAX COMMONWEALTH

GET TO KNOW

ABOUT RE/MAX COMMONWEALTH

We Are

Local Experts

RE/MAX COMMONWEALTH

LOCAL SUCCESS

RE/MAX Commonwealth is an independently owned and operated real estate company covering the Richmond Metropolitan area and surrounding cities and counties.

THE POWER OF RE/MAX COMMONWEALTH IN VIRGINIA

•

Established in 1990, RE/MAX Commonwealth offices are related companies by virtue of the co-ownership of Thomas Innes and Boyd Y. Smith, with four offices and more than 85 agents, serving the Central Virginia area.

•

Sales in 2022 exceeded 602 million dollars, making RE/MAX Commonwealth a top-selling, locally owned, real estate company in market share in Central Virginia.

RE/MAX Company Central Virginia

3 CONVENIENT LOCATIONS

YEARS IN BUSINESS

EXPERIENCED FULL-TIME AGENTS

RE/MAX Company Number of Buyers & Sellers Helped

RE/MAX Company $ Value of Homes Sold

YEARS OF EXPERIENCE (AVG. PER AGENT)

Top 1,000 Brokerages Named in RealTrends & RISMedia

Real Estate Company Number of Buyers & Sellers Helped

Real Estate Company $ Value of Homes Sold

Based on 2020 National Real Trends Report—Virginia 7

We Are

Local Experts

RE/MAX COMMONWEALTH

LOCAL SUCCESS

RE/MAX Commonwealth is an independently owned and operated real estate company covering the Richmond Metropolitan area and surrounding cities and counties.

THE POWER OF RE/MAX COMMONWEALTH IN VIRGINIA

•

Established in 1990, RE/MAX Commonwealth offices are related companies by virtue of the co-ownership of Thomas N. Innes and Boyd Y. Smith, with four offices and more than 100 agents, serving the Central Virginia Area.

•

Sales in 2019 exceeded 568 million dollars, making RE/MAX Commonwealth a top selling, locally owned, real estate company in market share in Central Virginia.

RE/MAX Company Central Virginia

4 CONVENIENT LOCATIONS

YEARS IN BUSINESS

EXPERIENCED FULL-TIME AGENTS

YEARS OF EXPERIENCE

(AVG. PER AGENT)

RE/MAX Company Number of Buyers & Sellers Helped

# Top 1,000 Brokerages Named in RealTrends & RISMedia

Real Estate Company Number of Buyers & Sellers Helped

Based on 2020 National Real Trends Report—Virginia 6

RE/MAX Company $ Value of Homes Sold

Real Estate Company $ Value of Homes Sold

BEHIND THE

Brand

THE POWER OF RE/MAX

BEHIND THE

Brand

THE POWER OF RE/MAX

The Brand

BEHIND THE BROKERAGE MARKET SHARE AND AGENT PRODUCTIVITY RE/MAX agents average more sales than other real estate agents in the United States. BRAND NAME AWARENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand top-of-mind when it is time to buy or sell a home.

GLOBAL REACH RE/MAX has access to thousands of international agents through the phenomenal presence of the worldwide RE/MAX network. With over 140,000 associates in over 110 countries and territories, RE/MAX has the inside track on customers around the globe. WEB PRESENCE With over 120 million visits, REMAX.com is the #1 real estate franchisor website.*

We Inspire MIRACLES

CHILDREN’S MIRACLE NETWORK Over the past 28 years, RE/MAX agents have helped Children’s Miracle Network Hospitals® support millions of kids each year in more than 170 hospitals throughout North America. What’s more – 100% of all RE/MAX agent donations stay local. Since RE/MAX became the exclusive real estate sponsor of Children’s Miracle Network in 1992, RE/MAX Associates have raised more than $155 million for the cause. RE/MAX Associates donate funds by pledging contributions derived from their transactions, staging fundraising events and handling phones at the annual Children’s Miracle Network television fundraising event.

PROFESSIONAL EDUCATION RE/MAX agents lead the industry in professional designations, awards, and recognition.

The Brand

GLOBAL REACH RE/MAX has access to thousands of international agents through the phenomenal presence of the worldwide RE/MAX network. With over 130,000 associates in over 110 countries and territories, RE/MAX has the inside track on customers around the globe. WEB PRESENCE With over 80 million visits, REMAX.com is the #1 real estate franchisor website*.

We Inspire MIRACLES

CHILDREN’S MIRACLE NETWORK Over the past 31 years, RE/MAX agents have helped Children’s Miracle Network Hospitals® support millions of kids each year in more than 170 hospitals throughout North America. What’s more – 100% of all RE/MAX agent donations stay local. Since RE/MAX became the exclusive real estate sponsor of Children’s Miracle Network in 1992, RE/MAX Associates have raised more than $185 million for the cause. RE/MAX Associates donate funds by pledging contributions derived from their transactions, staging fundraising events and handling phones at the annual Children’s Miracle Network television fundraising event. RE/MAX Commonwealth was recognized by the Children's Hospital of Richmond at VCU as the recipient of their prestigious Philanthropist Award for 2020.

The Benefits

NEWEST TECHNOLOGY State-of-the-art technology facilitates listings, sales, referrals, and global networking.

The name RE/MAX was coined from the words “real estate” and “maximums.” In exchange for paying a management fee and a fair share of monthly office overhead, RE/MAX Associates keep the maximum allowable amount of their commissions and receive the many benefits of RE/MAX programs and services.

INTERNATIONAL REFERRAL PROGRAM Full-time quality Associates sending leads directly to other full-time quality Associates provides better service for customers and extra income for themselves. With the RE/MAX Web Roster (updated daily) it’s easy to find an ideal recipient and automatically generate and send referral forms.*

OF CHOOSING RE/MAX COMMONWEALTH

FREEDOM IN ADVERTISING While all RE/MAX Associates contribute to group advertising funds, YOU determine how to invest in your own individual advertising and personal promotion, and YOU receive all of the leads that your efforts generate.

NEGOTIATE COMMISSION RATES You have the flexibility to set commission rates with your customers. This freedom benefits both you and the customer, especially when specialized properties require innovative marketing.

BUILD A PERSONAL SALES TEAM You are free to hire licensed or unlicensed assistants, or create a sales team with members specializing in various aspects of the business — all within the overall management framework of the brokerage. This freedom enables you to build your business to any level you desire.

RE/MAX UNIVERSITY All of the RE/MAX training is online, 24 hours a day, seven days a week, with more than 1,000 training programs available for you for FREE!

CHOOSE YOUR SPECIALITY You have the flexibility to choose your listing and sales specialties. MAXIMUM COMMISSION RE/MAX Sales Associates receive maximum commissions, along with the freedom to invest in their own success.

ADVANCED BUSINESS TRAINING RE/MAX training focuses on increasing business without increasing work time, whether delivered via streaming internet video, RE/MAX University, national conventions, regional meetings, or office-level training sessions. EDUCATIONAL OPPORTUNITIES Advanced training programs leading to credits for continuing education and professional designations help make RE/MAX Associates the most successful and highest-producing agents in the real estate industry.

ADVANTAGES OF OWNING A BUSINESS Enjoy the independence of running your own business without the hassle of keeping shared equipment running, handling staff payroll, getting the brokerage bills paid, dealing with business ownership tax issues, and meeting other regulations that are among the day-to-day responsibilities of the broker. This arrangement frees you to focus on selling real estate. CONTROL YOUR EXPENSES You have complete control of how much of your income you put back into your business and how you allocate business expenses. BENEFIT FULLY FROM BUSINESS-EXPENSE TAX DEDUCTIONS The maximum commission concept means RE/MAX Associates don’t immediately lose a percentage of income — thus the tax deductibility of that “expense” — to a broker.

SET AND ATTAIN YOUR OWN GOALS You create your own business plans and set your own goals. No manager will tell you how many sales you need to make or whether it’s appropriate to pursue a particular professional designation. CONTROL YOUR WORK SCHEDULE Set your own income goals and plan the use of your time accordingly. RE/MAX encourages Associates to take time for other areas of their lives and to recharge. PERSONAL PROMOTION RE/MAX Associates have the freedom to be creative with unlimited promotion and advertising to generate a continual stream of qualified prospects. BUILD YOUR REAL ESTATE PORTFOLIO When selling property in your own portfolio, you want to keep the maximum gain possible — not forfeit a big chunk of a commission. Why sacrifice personal investment returns to fund your broker’s retirement instead of funding your own? Depending on your program, you may buy or sell for your own account with no commission. UNLIMITED OPPORTUNITY TO SUCCEED Quality people who are serious about excelling in the real estate business have the freedom to realize their full business potential. The professionalism and experience of existing RE/MAX Sales Associates contribute to the success of each new Associate. In addition, RE/MAX name recognition, reputation for quality service, and market strength worldwide provide Associates with a considerable advantage when competing for clients.

*There is never a corporate referral fee. Whatever referral fee you negotiate with the receiving agent goes directly to you. 13

The Benefits

NEWEST TECHNOLOGY State-of-the-art technology facilitates listings, sales, referrals, and global networking.

OF CHOOSING RE/MAX COMMONWEALTH

RE/MAX UNIVERSITY All of the RE/MAX training is online, 24 hours a day, seven days a week, with more than 1,000 training programs available for you for FREE!

*There is never a corporate referral fee. Whatever referral fee you negotiate with the receiving agent goes directly to you. 12

WHY JOIN

Our Team

THE RE/MAX COMMONWEALTH ADVANTAGE

WHY JOIN

Our Team

THE RE/MAX COMMONWEALTH ADVANTAGE

Helping You

GET WHERE YOU WANT TO BE RE/MAX Commonwealth is designed to provide a thriving environment for professional real estate Associates to grow their career. By focusing on our Associates, they are able to sell more real estate and build a business. To achieve our mission, the following standards are maintained:

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Full-time professional Sales Associates

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Provide quality leads to Associates via provided personalized websites

Focus on business development and coaching to help Associates build their business

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First-class office facilities in convenient locations — close to major highways

Transaction Coordinator so you can spend your time working with clients

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In-office internet and technology training

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In-house Marketing Department

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One-stop shopping with on-site mortgage company and affiliated title company

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24-hour access to all office locations

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Local ownership and decision making — one level of management

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Office extranet to keep you informed

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Professional office suites are fully networked and wired for high-speed internet and wireless access. You choose whether you want private, semi-private, or unassigned office option Conference rooms have large screen monitors and computer workstations Trained and experienced office staff are here to assist our Associates Top-of-the-line office equipment and computer systems

Helping You

•

Full-time professional Sales Associates

•

Provide quality leads to associates via provided personalized websites

Focus on business development and coaching to help associates build their business

•

First class office facilities in convenient locations — close to major highways

Transaction coordinator so you can spend your time working with clients

•

In-office internet and technology training

•

In-house Marketing Department

•

One-stop shopping with on-site mortgage company and affiliated title company

•

24-hour access to all office locations

•

Local ownership and decision making — one level of management

•

Office extranet to keep you informed

•

Professional office suites are fully networked and wired for high-speed internet and wireless access. You choose whether you want private, semi-private, or unassigned office option Conference rooms have large screen monitors and computer workstations Trained and experienced office staff are here to assist our associates Top-of-the-line office equipment and computer systems

Your Leads YOUR WAY

At RE/MAX Commonwealth, you’re in business for yourself — not by yourself. Our unique system ensures you get the business leads you generate. National advertising directs consumers to REMAX.com, where they are redirected to our office sites. Lead dispersal is based on a computer algorithm round robin, so there is no preference given to any one agent. Leads are given to you free of charge with no referral fee paid to the company. COMMONWEALTH REFERRALS, INC. AND AGENT LOCATOR, INC. Additional income can be earned from referral company licensees sending referrals to you. These are non-REALTOR firms with no maintenance or annual fees. Agents can have an active license, but are not allowed to list and sell. IN-HOUSE REFERRALS Do you have a buyer or seller you feel you can’t service? Refer it to another associate in the company. We have associates that service all areas and specializations.

RE/MAX REFERRAL PROGRAM At RE/MAX, there is no corporate referral department. YOU choose the best agent for your referral through the International extranet, where you can see a photo of the agent, their production, professional designations, hobbies, languages they speak, areas of specialization, etc. You interview the agent and assure that they’re a good match for your client — then, you negotiate the referral fee. The franchise takes nothing; the company takes nothing extra. RE/MAX referrals close at twice the national average. YOU GET THE CALL When you place a sign, an ad, or any type of marketing that results in a phone call to any of our offices, that call goes directly to you. We ensure that all leads coming into our office are directed to the agent whose efforts generated the phone call. Each agent is then given the information to follow through with the customer. At RE/MAX Commonwealth, referrals go to the Associates on an alphabetical rotation, not only to a selected few!

Your Leads YOUR WAY

Education

AND TRAINING RE/MAX Commonwealth provides exclusive educational opportunities. Some of the seminars offered are eligible for CE or PL credit. Seminars and training sessions are offered during weekly Lunch & Learn events, or during RE/MAX Commonwealth exclusive seminars. RE/MAX Commonwealth also provides technology training and support during weekly Tech Training sessions open to all Associates, or one-on-one training sessions scheduled at your convenience.

LUNCH & LEARN AND SEMINAR TOPICS • Generating internet leads • Converting internet leads • Auction sales • Legal updates • Corporate relocation • 1031 Tax-deferred exchanges • Estate planning • Will and trusts • Home warranties • Risk reduction • Contract writing • Short sales • Steve Harney — Keeping Current Matters • and many more!

TECH TRAINING TOPICS • Extranet training • ToolKit CMA/ Cloud CMA • From Your Friends client marketing • Agent metrics • Website instructions • www.REMAX.net • Voice Pad • www.RCEXTRA.com • RE/MAX Leadstreet • Google • Microsoft Office • Smartphones • Laptops/iPads/Tablets • Dropbox • Marketing best practices • Photography • Paperless agent • Inbound marketing • Social media — best practices/development • and many more!

LEARN MORE, EARN MORE Whether it’s on your television or computer, in the classroom or through a webinar, RE/MAX University is your 24/7 source for the best ideas, training, and real estate information in the industry. The upgrade in video-delivery platforms (online and on-demand TV) means our ever-expanding inventory of educational programming is now more timely, accessible, and cost-effective than ever. RU ON YOUR COMPUTER OR PHONE Thousands of hours of RE/MAX University videos and webinars are available worldwide through the “Learn” area of RE/MAX Mainstreet. Videos are easily found by browsing channels and subchannels or via keyword search. Get your RU content on-the-go on your phone through available mobile apps. DESIGNATION COURSES Along with training on the latest trends in the real estate market such as foreclosures, short sales, and REOs, RE/MAX University offers courses that lead to the ABR, CCIM, CDPE, CLHMS, CRB, CRS, and SRES designations, as well as the NAR Green Designation and many others. Registered viewers can earn credit toward those professional designations. RE/MAX COMMONWEALTH MASTERMINDS GROUP In today’s real estate market, agents need every advantage they can get. Regardless of experience, this exchange of ideas provides what is needed to break through to the next level — new ideas and tools to jump start your career by giving you the tools and systems to make significant leaps in your yearly results. Offering brainstorming sessions, collaborative strategizing, and real estate expert speakers that share processes and ideas to help enhance your real estate business.

Education

AND TRAINING RE/MAX Commonwealth provides exclusive educational opportunities. Some of the seminars offered are eligible for CE or PL credit. Seminars and training sessions are offered during weekly Lunch & Learn Events, or during RE/MAX Commonwealth exclusive seminars. RE/MAX Commonwealth also provides technology training and support during weekly Tech Training Sessions open to all Associates, or one-on-one training sessions scheduled at your convenience.

LUNCH & LEARN AND SEMINAR TOPICS • Generating Internet Leads • Converting Internet Leads • Auction Sales • Legal Updates • Corporate Relocation • 1031 Tax Deferred Exchanges • Estate Planning • Will & Trusts • Home Warranties • Risk Reduction • Contract Writing • Short Sales • Steve Harney — Keeping Current Matters • and many more!

TECH TRAINING TOPICS • Extranet Training • ToolKit CMA/ Cloud CMA • eRealinvestor • From Your Friends Client Marketing • Agent Metrics • Website Instructions • www.REMAX.net • Voice Pad • www.RCEXTRA.com • RE/MAX Leadstreet • Google • Microsoft Office • Smartphones • Laptops/iPads/Tablets • Dropbox • Marketing Best Practices • Photography • Paperless Agent • Inbound Marketing • Social Media — Best Practices/Development • and many more!

LEARN MORE, EARN MORE Whether it’s on your television or computer, in the classroom, or through a webinar, RE/MAX University is your 24/7 source for the best ideas, training, and real estate information in the industry. The upgrade in video-delivery platforms (online and on-demand TV) means our ever-expanding inventory of educational programming is now more timely, accessible, and cost-effective than ever. RU ON YOUR COMPUTER OR PHONE Thousands of hours of RE/MAX University videos and webinars are available worldwide through the “Learn” area of RE/MAX Mainstreet. Videos are easily found by browsing channels and subchannels or via keyword search. Get your RU content on-the-go on your phone through available mobile apps. DESIGNATION COURSES Along with training on the latest trends in the real estate market such as foreclosures, short sales, and REOs, RE/MAX University offers courses that lead to the ABR, CCIM, CDPE, CLHMS, CRB, CRS, and SRES designations, as well as, the NAR Green Designation and many others. Registered viewers can earn credit toward those professional designations. RE/MAX COMMONWEALTH MASTERMINDS GROUP In today’s real estate market, agents need every advantage they can get. Regardless of experience, this exchange of ideas provides what is needed to break through to the next level — new ideas and tools to jump start your career by giving you the tools and systems to make significant leaps in your yearly results. Offering brainstorming sessions, collaborative strategizing, and real estate expert speakers that share processes and ideas to help enhance your real estate business.

Coaching

AND MENTORING At RE/MAX Commonwealth, our mentors are supportive, knowledgeable, approachable, and available. Our Brokers work for you, not the other way around. We know that a good support staff is as important as a non-competing broker/owner and superior Associates.

BOYD SMITH | OWNER/MANAGING BROKER, ALVERSER Boyd has been a REALTOR® since 1976 when he received a BS in Real Estate and Urban Development. He served as President of the Richmond Association of REALTORS® in 1992, and currently sits on the Advisory Council of the Virginia Real Estate Board. Boyd is licensed to instruct in three states, has spoken for a number of associations, and holds the ABR, ABRM, CDPE, CRB, CRP, CRS, CSP, EPRO, SFR, GRI, and Five Star designations.

TOM INNES | OWNER/MANAGING BROKER, GLEN FOREST AND WESTGATE Tom has been a REALTOR® since 1973. He served as President of the Richmond Association of REALTORS® in 1989 and the Virginia Association of REALTORS® in 1995. He has served in numerous civic and business positions in the community and holds the ABR, CRB, CRP, CRS, CDPE, GREEN, and GRI designations. Tom is the Owner of the Glen Forest and Westgate offices, and is also a partner in the Alverser office.

KAREN SMITH | GENERAL MANAGER, GLEN FOREST AND WESTGATE Karen has been a REALTOR® since 1983. She is the General Manager for RE/MAX Commonwealth (Glen Forest and Westgate offices), and has been in management in the Richmond area since 1992. Karen is a past President of the Richmond Association of REALTORS® and is currently on the Virginia Association of REALTORS® Board of Directors and the Richmond Association of REALTORS® Board of Directors. Karen holds the ABR, ABRM, CDPE, CRB, CRP, CRS, EPRO, and GRI designations.

KURT NEGAARD | MANAGER, ALVERSER AND CHESTERFIELD Kurt has been a REALTOR® since 1988. He served as the President of the Richmond Association of REALTORS® in 2005 and was named Realtor® of the Year in 2006. He has served as Director of the Virginia Association of REALTORS®. He has been awarded the Virginia Association of REALTORS® Sales Associate of the Year as well as Manager of the Year. He is active in the local CRS chapter having received the honor of CRS of the Year. He has also been awarded the C. Porter Vaughan Outstanding Service Award by the Richmond Association of REALTORS®. Kurt holds the ABR, CRS, GRI, and SFR designations. Kurt volunteers his time and talents to The Barksdale Theater, the Manchester YMCA, and the Muscular Dystrophy Association.

Coaching

BOYD SMITH | OWNER/MANAGING BROKER, ALVERSER AND CHESTERFIELD Boyd has been a REALTOR® since 1976 when he received a BS in Real Estate and Urban Development. He served as President of the Richmond Association of REALTORS® in 1992, and currently sits on the Advisory Council of the Virginia Real Estate Board. Boyd is licensed to instruct in three states, has spoken for a number of associations, and holds the ABR, ABRM, CDPE, CRB, CRP, CRS, CSP, EPRO, SFR, GRI, and Five Star designations.

KAREN SMITH | GENERAL MANAGER, GLEN FOREST AND WESTGATE Karen has been a REALTOR® since 1983. She is the General Manager for RE/MAX Commonwealth (Glen Forest and Westgate offices, and has been in management in the Richmond area since 1992. Karen is a past President of the Richmond Association of REALTORS® and is currently on the Virginia Association of REALTORS® Board of Directors and on Richmond Association of REALTORS® Board of Directors. Karen holds the ABR, ABRM, CDPE, CRB, CRP, CRS, EPRO, and GRI designations.

KURT NEGAARD | MANAGER, ALVERSER Kurt has been a REALTOR® since 1988. He served as the President of the Richmond Association of REALTORS® in 2005 and was named REALTOR ® of the Year in 2006. He has served as Director of the Virginia Association of REALTORS®. He has been awarded the Virginia Association of REALTORS® Sales Associate of the Year as well as Manager of the Year. He is active in the local CRS chapter having received the honor of CRS of the Year. He has also been awarded the C. Porter Vaughan Outstanding Service Award by the Richmond Association of REALTORS®. Kurt holds the ABR, CRS, GRI, and SFR designations. Kurt volunteers his time and talents to The Barksdale Theater, the Manchester YMCA, and the Muscular Dystrophy Association.

MARKETING & 24

Promotion

MARKETING &

Promotion 25

Marketing

SERVICES

RE/MAX Commonwealth offers in-house marketing and graphic design which allows us to provide highly customized, professional marketing materials to include brochures, print and digital marketing pieces, virtual tours, multimedia presentations, and various other advertising needs. The advantages of an in-house team are invaluable when presented with quick advertising and marketing opportunities. Turnaround time is diminished and communication is direct with the agent and client to fully customize each project.

  

RE/MAX Megaphone The RE/MAX Megaphone is one of our in-house marketing resources, enabling agents to create their own flyers, listing presentations, email campaigns, and multimedia campaigns. Access over 2,500 unique design templates and upload, print, export, email, or attach your tours to MLS and Realtor.com.

DIRECT MAIL Our Marketing Department can help with all of your direct marketing requests. The cost for printing is lower than you can find anywhere in Richmond or from national vendors. RE/MAX Commonwealth staff will create a mailer for you and take care of the printing, addressing, and deliver it to the post office! All of this is done while you are out listing and selling!

DATABASE MANAGEMENT We will help with creating a database of your past clients, current clients, social farm, or whomever. Use the database for mailing or importing into Top Producer or your favorite contact manager. We will NEVER mine your prospects, sell your client list, or use your data in any way other than at your discretion.

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CUSTOM MARKETING FLYERS AND CUSTOM CMA PAGES Have you seen something you would like to have in your presentation for buyers or sellers? We can design something similar so that you will have a customized presentation that will help you be “Above the Crowd.”

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DIRECT MARKETING TO TOP AGENTS Promotional mailings can be sent to the RAR Distinguished Achievers at their office or home address. We have access to the Broker Metrics list of top agents in your MLS based on your desired criteria.

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BALLOON EVENTS RE/MAX agents can have a balloon event for a reasonable cost throughout the year. Balloon events are great for classes in school, subdivision events, and client parties. You must plan in advance.

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MULTIPLE MLS MEMBERSHIPS We belong to neighboring systems — MRIS (Northern VA), REIN (Virginia Beach), CAAR (Charlottesville), Northern Neck MLS, and South Central MLS.

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RELOCATION PACKETS We have relocation packets available for you to purchase and customize with your information.

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RE/MAX COMMONWEALTH LOCAL AD FUND Every agent contributes $25.00 per month to the local ad fund which pays for the following: • Richmond Magazine Complete Source Book - Full Page Ad • Annual Convention and Visitor’s Guide - Full Page Ad • Web Placement for Search Engine Optimization

Marketing

SERVICES

  

RE/MAX DESIGN CENTER The RE/MAX Design Center is one of our in-house marketing resources, enabling agents to create their own flyers, listing presentations, email campaigns, and multimedia campaigns. Access over 2,500 unique design templates and upload, print, export, email, or attach your tours to MLS and Realtor.com.

DIRECT MAIL Our marketing department can help with all of your direct marketing requests. The cost for printing is lower than you can find anywhere in Richmond or from national vendors. RE/MAX Commonwealth staff will create a mailer for you and take care of the printing, addressing, and deliver it to the post office! All of this is done while you are out listing and selling!





DIRECT MARKETING TO TOP AGENTS Promotional mailings can be sent to the MLS top producers at their office or home address. We have access to the Broker Metrics list of top agents in our MLS based on your desired criteria.

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BALLOON EVENTS RE/MAX Associates can have a balloon event for a reasonable cost throughout the year. Balloon events are great for classes in school, subdivision events, and client parties. You must plan in advance.

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MULTIPLE MLS MEMBERSHIPS We belong to neighboring systems — BRIGHT MLS (Northern VA), REIN (Virginia Beach), CAAR (Charlottesville), NN MLS (Northern Neck MLS), WAAR MLS (Williamsburg) and SCMLS (South Central MLS).

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RELOCATION PACKETS We have relocation packets available for you to purchase and customize with your information.

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RE/MAX COMMONWEALTH LOCAL AD FUND Every Associate contributes $25.00 per month to the local ad fund which pays for Institutional advertising and ERC Relocation Membership.

MY HOME FINDER • Receive automat “My Home Finde your buyers’ crit

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Each of your listin its own unique a

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Improves the qu

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Increases the “I Wa

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Exclusively avail

•

Upload unlimited p or include a virtu

MARETIN G SERVICES

Online

MARKETING SERVICES MY HOME FINDER • Receive automatic emails from the “My Home Finder” system when listings that fit your buyers’ criteria come on the market •

Each of your listings has its own web page with its own unique address

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Improves the quality of call response to advertising

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Increases the “I Want To See It” calls

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Exclusively available to RE/MAX clients

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Upload unlimited photos for each property or include a virtual tour

YOUR CUSTOM WEBSITE Well beyond a profile page, we provide all Associates a fully-functional, professional website branded for YOU. •

Your site will have a custom domain name (yourname.com)

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Listing inventory automatically updates — no maintenance or input on your part.

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You can select the look and feel of your own unique site with the click of a button!

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Easily add your own custom links.

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Thanks to Broker Reciprocity, we display all listings in CVRMLS on your site with you branded as the contact person, generating more leads for you!

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Create automatic email campaigns for all of the registered visitors to your site. Just set it and forget it.

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Your clients will have access to multiple, easy-to-view photos, virtual tours, and the ability to search all area listings, not just ours.

ing. dditional cost.

TO CALL howcase your listings or featured properties reate 1-click eatured searches nique marketable in name ustomizable content lick to call with website page push

rname@remax.net marketable email nline intranet to get dustry information nd connect with affiliates worldwide ocial networking sites nd initiatives

Tools, Training

AND SUPPORT Non-RE/MAX real estate professionals can spend $1,480 per year on online marketing. With RE/MAX Commonwealth, all tools, training, and support listed are INCLUDED at no additional cost.

CONTACT MGMT DATABASE • • • • • • •

Receive online leads Access customer comments and questions Track lead activity Manage all contact information online Online backup of contacts Import/export contacts Print mailing labels

• •

• • •

Included and customize email drip campaigns Add appointments, tasks, and events with email reminders Automatic listing emails Enhance listings Reports

AGENT WEBSITE WITH CLICK TO CALL •

IDX Feed with all MLS listings

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• •

Consumer property search Map search, MLS search, and advanced search Lead generation where all leads are assigned to you Balloon view and street view Ad reporting code (Google analytics)

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• • •

MARKETING/PERSONAL PROMOTION • • • • • • • • •

Virtual tours Newsletters Flyers Postcards Professional print options Email or web distribution Brochures Greeting cards Property cards

• • • • • • • •

Slideshow tours Web commercials CD/DVD packaging eCards Phrase assistant Image assistant Hosting with detailed statistics Virtual tour posting

• • •

Showcase your listings or featured properties Create 1-click featured searches Unique marketable domain name Customizable content Click to call with website page push

OTHER TOOLS AND FEATURES • • • •

No referral fee for online leads RE/MAX University training Technical support for RE/MAX technology tools Commercial listings through the RE/MAX Commercial information exchange and catylist

• •

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Yourname@remax.net marketable email Online intranet to get industry information and connect with affiliates worldwide Social networking sites and initiatives

Maximum Support

WITH MINIMUM OVERHEAD BUSINESS PLANNING Business planning is available for any Associate at any time — customized for the individual Associate and his/her goals, because the success of your business is our goal.

COMMISSION CHECK DEDUCTIONS Have voluntary deductions from your commission checks for your estimated tax, a RE/MAX convention savings plan, your IRA plan, or for your own savings account.

MONTHLY COMMISSION TRACKING Monthly reports are available 24/7 on our extranet for each Associate, showing the amount of commissions generated, volume, and units year-to-date.

BUSINESS MANAGEMENT Management Full-time, non-competing management is always available for all of your needs. Owners and managers are holders of the National Association of REALTORS® CRB designation.

EXPENSE REPORTS Available 24/7 on our extranet. CONTRACT AND LISTINGS PACKETS Don’t spend your time putting contract packets together. Packets are ready for your use for the cost of the forms. 1-DAY COMMISSION CHECK TURNAROUND No need to wait for days or even a week to get your commission check.

Quality Trained Support Staff Support staff is trained on use of various MLS systems, most popular software packages, and in-house systems.

ortgage companies, preferred but not

INUTE SURPRISES! ith the loan package

xisting programs

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g an existing loan, or surance Financial is

Maximum Support

WITH MINIMUM OVERHEAD BUSINESS PLANNING Business planning is available for any associate at any time — customized for the individual associate and his/her goals, because the success of your business is our goal.

COMMISSION CHECK DEDUCTIONS Have voluntary deductions from your commission checks for your estimated tax, a RE/MAX convention savings plan, your IRA plan, or for your own savings account.

MONTHLY COMMISSION TRACKING Monthly reports are available 24/7 on our extranet for each associate, showing the amount of commissions generated, volume, and units year-to-date.

Quality Trained Support Staff Support staff is trained on use of various MLS systems, most popular software packages, and in-house systems.

Vendor

RELATIONSHIPS RE/MAX Commonwealth has a working relationship with in-house mortgage companies, Towne First Mortgage and Movement Mortgage to better serve our Associates. These are our preferred but not required vendors.

TOWNE FIRST MORTGAGE Whether you’re purchasing a new home, refinancing an existing loan,or need to talk with one of our home loan experts, Towne First Mortgage is here to make your mortgage process simple. Available on-line for convenience. • Multiple experienced loan officers • Wide variety of financing programs • Online availability for convenience • Available on-site for questions and assistance

MOVEMENT MORTGAGE • • • • • • • •

24–48 hour loan approval Loan approved with exact conditions — NO LAST MINUTE SURPRISES! Files can be cleared to close in as little as 10 days with the loan package sent out 3 days prior to close Completely electronic Professional experienced loan officer Pull credit reports and pre-qualify your buyers Update Associates on new programs or changes to existing programs On-site to answer questions and provide assistance

In-Office

SERVICES

We are committed to having the best computer systems, technology solutions, and office equipment available. We constantly update our technology to keep the office equipped with the latest and most productive tools for our customers — You! ASSOCIATE WORKSTATIONS Our computers offer the latest technology and access to company installed software. Helping with CMAs, maintain mailing lists, read emails, etc. Our well trained staff can help you with any of these tasks! LIGHTNING FAST CONNECTIONS Our high speed FIOS gives you instant internet connections. Whether surfing the web or checking e-mail, it’s just a click away—no slow connections here! COLOR COPIERS AND PRINTERS Our color copiers and printers makes your presentations crisp and clean. Copies and prints are ready when you need them with just a push of a button!

SCAN OR FAX TO EMAIL Scanning to email is available in all the offices. PERSONAL FAX-TO-EMAIL NUMBER You will have your own local fax to email number. Your clients can fax to a local number that sends faxes to a PDF file on your email. WIRELESS ACCESS You can have your laptop configured to access our wireless network for Internet and printing. MULTIPLE OFFICE ACCESS You have 24/7 access to all three office locations for meeting clients and conducting business.

In-Office

SERVICES

We are committed to having the best computer systems, technology solutions, and office equipment available. We constantly update our technology to keep the office equipped with the latest and most productive tools for our customers — You! ASSOCIATE WORKSTATIONS Our computers offer the latest technology and access to company installed software. Running CMAs, maintain mailing lists, read emails, etc. Our well trained staff can help you with any of these tasks! LIGHTNING FAST CONNECTIONS Our high speed FIOS gives you instant internet connections. Whether surfing the web or checking e-mail, it’s just a click away—no slow connections here! COLOR COPIERS AND PRINTERS Our color copiers and printers makes your presentations crisp and clean. Copies and prints are ready when you need them with just a push of a button!

SCAN OR FAX TO EMAIL Scanning to email is available in all the offices. PERSONAL FAX-TO-EMAIL NUMBER You will have your own local fax to email number. Your clients can fax to a local number that sends faxes to a PDF file on your email. WIRELESS ACCESS You can have your laptop configured to access our wireless network for internet and printing. MULTIPLE OFFICE ACCESS You have 24/7 access to all four office locations for meeting clients and conducting business.

THE ADVANTAGE At RE/MAX Commonwealth, you won’t have to worry about the disadvantages of owning your own business. We take care of many things so you don't have to: •

Sign office, furniture, or equipment leases

•

Negotiate advertising rates or volume discounts

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Hire, train, and supervise your accounting, clerical, and administrative staff

•

Subject yourself to unnecessary exposure and liability

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Maintain trust and commission accounts

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Fill out and file government reports

•

Handle the day-to-day management details connected with owning a business

•

Limit yourself to the equipment, services, and marketing opportunities that your personal income allows

VS. THE OTHERS

RE/MAX COMMONWEALTH

OTHER COMPANIES

ASSOCIATE DOMINATED COMPANY

BROKER DOMINATED COMPANY

Brokers and management are in the real estate  Our agent service business. The office is a cooperative of top producing agents. keep 95% of their commissions and pay pro rata  Associates fees for services. Alternate splits with annual maximums

 Broker is in the real estate business. pay to build the broker’s business, open new offices,  Splits publicize the broker’s name and business, pay for staff that benefit the broker and not necessarily the associates, pay to train and support new/non-performing agents.

are also available for qualified agents.



Associates are in control. The Broker functions more like a hospital administrator, supporting the doctors (agents) and nurses (assistants).



The Broker/Associate relationship is a business partnership. The agents form a community of professionals often sharing and cooperating for mutual advantage.

community of independent-minded, performing  The Associates creates more synergy and cooperation than the agents ever could individually. The focus remains on each agent controlling their own career and achieving their personal goals and dreams. There are no “Time Wasters”.

controls all decisions and agents are parts in the  Broker broker’s machinery, performing under the broker’s hefty policy manual. relationship is Parent/Child. The broker is  Broker/Agent often a “kind” parent, but holds to him or herself the right to make or change the rules and set or change splits. Agents are in conflict with one another jockeying for “freebies” or “special deals”. company is designed for agents who are easy to  The manage. The company often has to “adapt” to producing, independent-minded agents. The focus is on the growth of the company dollar and ancillary businesses.

average Associate is doing 20 transactions per year  The and optimizing their time and money. Since they are in

average agent is doing about 6 transactions per year.  The There is high turnover and agents move from company to

control of their career and have the best available services, there is no need to move around. They concentrate on their careers, incomes and outside interests. There are no marginal producers for the good agents to “carry”.

company. Agents are often distracted by office “politics”.

keep their income and decide how best to  Associates invest their money to benefit their career. The Associates decide what services they want their broker to provide and what they want to pay for.



Everyone is a member of the cooperative. Everyone is treated equally.

re-negotiate for some percentage of their own  Agents income each year. The broker decides what services will be provided for the money he/she extracts from the agent. As splits go up, services come down. Lower producing agents are more profitable to the company, so that is where the broker concentrates.

 Referrals go to the broker’s favorites.  Some agents have “special deals”. 37

VS. THE OTHERS

RE/MAX COMMONWEALTH

OTHER COMPANIES

ASSOCIATE DOMINATED COMPANY

BROKER DOMINATED COMPANY

 Broker is in the real estate business. pay to build the broker’s business, open new offices,  Splits publicize the broker’s name and business, pay for staff that benefit the broker and not necessarily the Associates, pay to train and support new/non-performing agents.

are also available for qualified agents.



Associates are in control. The Broker functions more like a hospital administrator, supporting the doctors (agents) and nurses (assistants).



The Broker/Associate relationship is a business partnership. The agents form a community of professionals often sharing and cooperating for mutual advantage.

The community of independent-minded, performing  Associates creates more synergy and cooperation than the agents ever could individually. The focus remains on each agent controlling their own career and achieving their personal goals and dreams. There are no “Time Wasters”.

policy manual. Broker/Agent relationship is Parent/Child. The broker is  often a “kind” parent, but holds to him or herself the right to make or change the rules and set or change splits. Agents are in conflict with one another jockeying for “freebies” or “special deals”. company is designed for agents who are easy to  The manage. The company often has to “adapt” to producing, independent-minded agents. The focus is on the growth of the company dollar and ancillary businesses.

average Associate is doing 20 transactions per year  The and optimizing their time and money. Since they are in

average agent is doing about 6 transactions per year.  The There is high turnover and agents move from company to

control of their career and have the best available services, there is no need to move around. They concentrate on their careers, incomes, and outside interests. There are no marginal producers for the good agents to “carry”.

company. Agents are often distracted by office “politics”.

 36

Broker controls all decisions and agents are parts in the  broker’s machinery, performing under the broker’s hefty

Everyone is a member of the cooperative. Everyone is treated equally.

 Referrals go to the broker’s favorites.  Some agents have “special deals”.

Join

OUR TEAM TODAY Once you make the decision to move to RE/MAX Commonwealth, we take it from there with our HASSLE-FREE moving program. MLS AND DPOR PROCESSING Your MLS access will be switched to our company and your license transfer will take place the same day.

INPUT YOUR INFORMATION INTO OUR COMPUTERS, PHONE SYSTEM, AND COPIERS We will input your communication information into our computers, phone systems, and copiers at all offices.

ORDER SIGNS FOR 3-DAY DELIVERY You can order signs for 3-day delivery to our office. If you customize your signs from other suppliers, delivery may take longer.

E-FAX NUMBER You will be assigned a local fax-to-email number.

PRINT TEMPORARY COLOR BUSINESS CARDS We will print temporary color business cards for you until your business card order arrives.

PERSONAL WEBSITE Your personal website can be activated the same day with the MLS IDX search database. Moving your URL, ordering a new URL, or redirecting a URL you already have may take a couple of days.

ORDER BUSINESS CARDS Go online to one of the RE/MAX approved vendors and order business cards.

WWW.RMCHOMES.YAPMO.COM Immediately-available resource for all documents and marketing materials we have distributed to our Associates.

MLS AND DPOR PROCESSING Your MLS access wi your license transfe ORDER SIGNS FOR You can order signs If you customize yo may take longer. PRINT TEMPORARY We will print tempo your business card o ORDER BUSINESS Go online to one of t order business card

Each office independently owned and opera ted

RE/MAX Commonwealth does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, , sexual military employmentrecruitment, orientation, or status, in advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment.