Contact THE RYAN SANFORD TEAM 804.521.5007 ryan@ryansanfordteam.com www.ryansanfordteam.com *Call for details, conditions apply THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Thank you for considering THE RYAN SANFORD TEAM to market and sell your property. We have created this booklet to provide you with a glimpse into how we approach our business and the sale of your home. We strive to provide the ultimate real estate service to our clients. As you will see, we offer Guaranteed Real Estate Services which shows our commitment to our clients. We work diligently to ensure that you are treated the way you want to be treated.
PUT THE POWER OF RE/MAX BEHIND YOU! Together, with RE/MAX International, we will put the power of our brand to work to sell your home. With nearly 90,000 agents in over 85 countries, RE/MAX has a greater worldwide presence than any of our competitors. Our associates average more real estate sales experience than other agents, and lead the industry in professional designations. Our website, Remax.com, is the most visited real estate franchise website with more than 48 million visits annually. Over the past several years, RE/MAX agents have consistently outsold agents from all other real estate franchises. When you want your home SOLD, put our RE/MAX sign in your yard. We look forward to working with you. Please let us know if you have any questions at any time during the process of your real estate transaction. Sincerely,
Ryan Sanford The Ryan Sanford Team
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
RYAN C. SANFORD REALTOR®, Associate Broker, CDPE, CLHMS, CRS Specializing in Residential and Commercial Sales and Leasing, and the team leader of a dynamic and successful real estate team, he has a passion for real estate and it shows! With over 15 years of real estate experience, he strives to put his clients’ needs first while staying at the forefront of technology and education in the field. Ryan is well versed in all facets of the Real Estate business, whether it be navigating the way for first time buyers, scoring the perfect distressed property, or providing guidance in the luxury market, he knows, and has experienced, it all. Known as a savvy negotiator, Ryan always strives to land the best deal for his clients. Currently ranked in the top 1% of Agents in the nation, #1 RE/MAX agent in RVA and voted The Richmond Times Dispatch Top 5 Agents twice! Come see why "Performance Out-sells Promises!"
DAVE WORRIE REALTOR®, CSA Dave is the former President and Team leader of The Dave Worrie Team, Inc. He is a Real Estate Investor and has earned a C.S.A. (Certified Site Agent) designation. He has been licensed to sell real estate full time since 1989 and has a wealth of real estate, finance, and investing experience that he enjoys sharing with his clients. Dave is a recognized real estate expert and specializes in the area of selling higher end previously listed and difficult to sell homes. As an individual sales agent he has been recognized by the Richmond Association of Realtors as one of "The Top 10 Agents" in the Richmond metro area out of over 5,000 licensed agents. In his spare time he enjoys exercise, golf, and traveling with his wife Jeanette. His clients describe him as professional, knowledgeable, and well experienced.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
KYLE TAYLOR REALTOR® Kyle was born and raised in King William, VA. Studied Business and Marketing at Longwood University. Has been in the Real Estate industry since 2005, with a passion for real estate, marketing, and investing experience. After working as the Marketing Director for The Dave Worrie Team for a few years, decided to go into the selling side for the team. Specializing in the area of buying and selling investment properties, residential homes, and land. Kyle is known as a strong buyer’s agent and tough negotiator for his clients. He also studies the market data in depth so he can “accurately” recommend selling price ranges. His clients benefit the most as his listings generally sell within a few weeks. In his spare time, enjoys baseball and going to the river!
NICK CARTER REALTOR® Nick has a refined sense of craft and unbridled enthusiasm for real estate. Nick’s experience in investment properties and flipping house has prepared him to provide in-depth customer service and a unique eye to all his real estate clients. With a hands-on approach and keen attention to detail, Nick is equipped to smoothly guide anyone through the home-buying process. Nick is down to earth, hard-working and dedicated to fulfilling your real estate needs. Nick enjoys being a rock & metal drummer on the side. He is a Chesterfield native and lives in Henrico currently with his Pug, Martie.
DOUGLAS REED REALTOR® After a successful corporate career in the chemical industry, first as a chemical engineer and then in sales and business management, Doug decided to pursue one of his favorite hobbies: house hunting! He and his wife Pat have lived in eight states. During his business travels, he fell in love with Richmond and decided to make it home five years ago. Doug is very detailed and organized. Negotiating was one of his strong suits in the corporate world, a trait that transfers well to real estate. He has a passion for working with people and helping them achieve their goals and dreams. His other interests include golf, travel, volunteering his time with many ministries and spending time with his wife, their children, and the grandkids.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
AMANDA DAVIS THOMPSON REALTOR® Amanda fell in love with Richmond as a child and has happily called Richmond her home for the past twelve years. Her knowledge of the area and all the city has to offer helps to ensure that her clients will feel right at home. Having a strong background in management, Amanda has taken her amazing people and management skills and transferred them to Real Estate! Friendly and professional, she has a knack for helping clients feel comfortable as she guides them through the home-buying process, always placing her clients needs first. With her caring nature and positive attitude, she strives to make her clients home buying experience as fun and stress free as possible, while making smart investments!
TOMMY BARRON REALTOR® Tommy grew up and lived in the Chesterfield area all his life. He went to Randolph Macon with a communication degree and is excited to be a real estate agent and provide the best service for his clients. He loves how different real estate is from any other career and his favorite thing about real estate is meeting new and unique people every single day. He is happy to help families and people every achieve the American dream of owning their own home. He is young, hungry, and always ready to work hard! He is not afraid of a no and will continue to work until he gets a yes. Tommy currently resides in the Chesterfield area. His girlfriend Sarah is a 3rd grade teacher. Tommy loves to be in the great outdoors, especially fishing in Nags Heads and kayaking around lakes in the area.
ALLEN FRANK
REALTOR® Allen is a Richmond area native, though he has lived from Northern Virginia to Hampton over the years. He has over 20 years of corporate business management experience and prior to Real Estate, Allen served several years in law enforcement. His passion for architecture and helping people drew him to real estate. Allen is described by his clients and friends as professional, knowledgeable, and extremely caring of their needs. In his free time, he enjoys outdoor sports and physical activities, including soccer, kayaking, hiking/trail running, mixed martial arts, and competing in Spartan Races (obstacle courses). To relax, Allen enjoys fishing and spending time with his young family. He currently lives in Hanover with his wife, two kids, and two dogs.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
TONILYNN OXENDINE REALTOR® Toni Lynn has lived in Chesterfield for the last 30 years and loves being able to relax at the beach all day or hike a trail in the mountains. She studied Business Management at John Tyler and then began her 17 year career in banking; 10 of which were in management. This extensive banking background, which included real estate secured finance, provides additional insight into the economical side of real estate. She is excited about the transition to real estate and what she sees as the privilege of being part of such monumental moments in her clients lives. With a reputation for being a hard worker and client advocate, you can count on her to go to bat for her clients and get the job done. Often referred to as upbeat, she brings a lightheartedness and optimism to every interaction. In her free time you can find her at one of her boys sporting events or managing her own football pool. A true fanatic, she has never met a sport she didn’t like. She resides in Chesterfield with her three boys, 170lb Mastif, and a cat.
CYNDI CRAWFORD REALTOR® A longtime Central Virginia resident with a passion for what the area has to offer, Cyndi's enthusiasm and knowledge of real estate is reflected in her hard work and personalized service for all of her clients. She has over 15 years of medical management experience prior to Real Estate. Her previous experience provides her with an edge in realizing that each and every client has an individual and specific need. Her professionalism, attention to detail and motivation in achieving her clients goals and dreams create a positive home buying experience. In her free time she enjoys coaching cross country running, hiking, beach trips, fishing... and did she mention Navy Seal training courses! She currently lives in the Goochland (western Henrico) area with her family and three dogs.
ALLISON WILLIAMS & ROBIN CHIDESTER Client Care Coordinators, Admin & Marketing
Working together, Robin & Allison exemplify how teamwork, organization and attention to detail are paramount as they manage day to day team operations, marketing, and facilitates transactions. Two busy mothers of two make multi-tasking an art form as they handle and coordinate the administrative aspects of our business. They are your point of contact for any client request and will keep you in the loop with open communication throughout the entire process. THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
OUR MISSION It is the mission of The Ryan Sanford Team and its associates to provide the highest quality, innovative, and exceptional real estate service available anywhere in the Richmond Metro area. Our clients’ needs always come first. We will strive to always provide value far in excess of our client expectations. Our goal is to create a positive customer experience, respect, and long term relationships that are beneficial to all parties. Our operation is a great place to work and do business. We are positive, helpful, and enthusiastic at all times – always focusing on solutions, not challenges. We take care of business first and foremost, but have fun and enjoy ourselves in the process. We run a clean, organized, and efficient operation. We always adhere to the highest standards of integrity and ethical business practices. We constantly strive to create, develop, and implement new ideas and strategies that will benefit our clients. We seek continuing education in all aspects of our business to increase the level of service we offer our clients.
CORE VALUES • • • •
Honesty and Integrity at all times in all situations. Continually improve our services to exceed our client expectations. Create and nurture a fun, exciting, creative, and productive work environment. Tirelessly pursue personal and team growth while reaching well-formulated goals.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
We couldn’t have done it without your support! THANK YOU RICHMOND! Considering a move? NOW is the time! Want to know what your house will sell for? Call us today for a FREE Market Analysis of your home! THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
WHAT MAKES US DIFFERENT? HONESTY We refuse to tell you what you want to hear just to get your listing. We will tell you the absolute TRUTH EVERY TIME. Some agents are either afraid of losing your listing or don’t have the capabilities to broach a touchy and personal situation. Here at The Ryan Sanford Team, we are not afraid and use the direct but soft approach to these issues. Rest assured, you will always be completely and accurately informed on your listing. NO MATTER WHAT!
LEADING EDGE TECHNOLOGY We do not just stop at traditional marketing, we take it to a whole new and different level. Our listings are featured on over 125 different websites and search engines plus our 24-hour hotline riders, video email blasts sent to our pool of buyers and other agents in the area, professional quality photos, social media, You Tube and online Feature Sheets and Brochures available 24/7. The Ryan Sanford Team has an exclusive 199 STEP MARKETING ACTION PLAN that is Guaranteed to Sell your Home! Others may claim those results, but we actually achieve it and have satisfied clients, results, and statistics to prove it! We realize that each client is unique with different motivations to buy or sell real estate. Therefore, we customize a complete package for you with no limitations on funds for marketing, and all available technology we have to assist you in your search for real estate.
SPECIALIZED KNOWLEDGE
We are engaged 24/7 and we know the market. We work and study the market trends daily to keep up on what is happening now and in the future. Our team is certified with many different designations and hundreds of hours of training and seminars. This allows us to learn new ways to market and get your home sold. We have the knowledge to help keep you informed on the market and make sure you make the right choice when buying or selling a home.
UNIQUE TEAM SYSTEM
Using various systems to help buyers and sellers, we make sure no task is forgotten and NOTHING is left undone. From sales, administration, marketing, service repair, telemarketing, and technology, we cover all of our bases to ensure nothing falls through the cracks. We have perfected a unique system that allows us to maintain a top level of client communication and performance that is unmatched by other area REALTORS®. In fact, our Team system is so successful, that the Richmond Association of Realtors has ranked our team as one of the “Top 10 Teams” in the Metro Richmond area out of 5,000 agents/teams for 9 incredible years!
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
What an amazing and unbelievable experience. I almost sold the house to someone who just advertises they buy houses. I'm so glad I didn't. Ryan and his team were great answering all my questions, communicating with me at every turn and most of all selling the house in less than 2 days. I definitely recommend Ryan Sanford and his team. Thank you very much!
- BILL A. Ryan is an amazing person. He knows how to deal with people and how to make things happen. He is very professional, on time, and knows the real estate market. Ryan sold my house in 24 days and found me the most amazing new house that was everything I hoped for. A friend of mine recommended him and I would not hesitate to call him again! -GILBERT
L.
Ryan has helped me buy and sell quite a few homes. I worked with other realtors before I met him and I can guarantee you he is the best. He will always look out for his clients and negotiate the best deal. He is always accessible and on top of whatever the situation is. He is honest and he really cares about his clients. I highly recommend him!
- JOANNA Finding Ryan was the best thing that happened to us. We were in the process of getting our home of almost 25 years on the market, while at the same time building a new one. With Ryan’s recommendations, we did some much needed updates at minimal costs and waited to put our house on the market as close to the completion date of our new house as possible. His confidence in knowing the market and what type of family would most likely be attracted to our home provided us with a great amount of reassurance. Our home sold in 17 days and closed in less than 30. Throughout the entire process he was always there for us, (I like to ask a lot of questions!) He always made us feel like we were his only clients. I will, and have recommended him to anyone looking to sell or buy! When he says "trust me", he means it!!
- RENEE MOORE THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Ryan is the very best realtor I’ve ever had and I’ve had a lot! He was always anticipating my needs and was already acting in my behalf be fore I’d even raised the question. He is always available, always caring, always able to deal with the most extreme situations and navigate skillfully, with strength, and tenderness. Ryan delivers on every imaginable level! It would be impossible to over sing his praises.
-JOHN M. We have been working with Ryan for over a year buying investment properties and he is the best. He is very knowledgeable about current values and what to buy at a good price. He is well respected in the real estate community because of his honesty and experience.
-JOANNA U. We contacted Ryan Sanford on the recommendation of a co-worker whose home he had sold. From the first meeting, until the closing on the sale of our home and the purchase of our new home, Ryan stood by us, helping us navigate through the real estate world for the first time in 29 years. Ryan is very professional, very personable, and he is very knowledgeable about real estate and the local markets. He is also very organized - making sure that all of the deadlines and requirements were met on time. We would recommend Ryan to anyone looking for a dedicated, compassionate and patient real estate agent.
-KATHY M. After going through the process of purchasing a home three times in three states, Mr. Sanford is the most professional, most dedicated, and personal agent I have ever worked with.
-CHRIS J. Ryan is professional and passionate about selling real estate. I was selling from 650 miles away and Ryan continually found time in his schedule to be present at the property when needed.
-JIM M.
For 100+ more reviews, visit www.zillow.com/profile/Ryan-C.-Sanford/ THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
WE ARE A PROUD DONOR TO:
A portion of every commission goes to the Children’s Hospital of Richmond through the Children's Miracle Network. Thank you for helping me give back!
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
This all happens within 72 hours of signing with THE RYAN SANFORD TEAM @ RE/MAX RIGHT TO SELL AGREEMENT SIGNED
SYNDICATED TO OVER 125 WEBSITES
YOUTUBE VIDEO STARTED
SUBMITTED TO MLS + SIGNAGE ORDERED
+ CUSTOM MARKETING PLAN PREPARED ON YOUR HOME
ONLINE DESCRIPTIVE SALE SHEETS
OUR HOME SOLD GUARANTEE*
VISUAL TOUR, VIDEO, & PHOTOGRAPHY
+ ADS & SALES SHEETS WRITTEN ON YOUR HOME
SMS TEXTING SERVICE
OUR BUYER SATISFACTION GUARANTEE
EMAIL TO NETWORK OF COOPERATIVE AGENTS
+ AGGRESSIVE MARKETING BEGINS THROUGH MULTIPLE MEDIA CHANNELS PREPARED ON YOUR HOME
SENT TO LIST OF BUYERS IN WAITING
OUR NETWORK OF
199 STEP ACTION PLAN IS
OVER 5,000 AGENTS
STARTED
YOUR HOME SOLD AT A PRICE ACCEPTABLE TO YOU GUARANTEED… OR I’LL BUY IT FOR CASH!* To Discuss the Sale of Your Home call us at
(804) 521-5007
*SOME CONDITIONS MAY APPLY THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
14
Selling your home is most likely one of the most important financial decisions in your life. When you list your home with The Ryan Sanford Team, you get our Guarantees.
COMMUNICATION You will be kept posted on the progress of the sale of your home with an update every 10-14 days. Your phone calls will be returned by a qualified team member within 24 hours.
OUR GUARANTEE: If we fail to update you as promised or fail to return your call within 24 hours (one business day) we will pay you $100 cash.*
HONEST PROMISES We are not going to wildly promise you the moon and stars to get your business. We will tell you what we can and will do, exactly how we operate, as well as what we will not do, up front, in clear language. When we list your home, we will give you a detailed professional Service Agreement in writing.
OUR GUARANTEE: If at any time, we fail to honor that agreement, we will pay you $500 cash* *SOME CONDITIONS MAY APPLY
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
REALITY BASED TIMETABLE We implement a complete marketing program to sell your home. You know in advance what will occur step by step, and will receive bi-weekly marketing updates. We will set a “target range” for the timing of the successful sale of your home. In many cases, we will sell your home faster.
OUR GUARANTEE: If we fail to get an acceptable offer within 180 days from the list date, we will pay you $100 for each week after that (up to a maximum of $1,000 to be paid at settlement).*
QUALIFIED BUYERS Our marketing systems and consumer programs automatically sift and sort out the best qualified prospects for your home. We will not ask you to leave your home and allow us to show it to any Buyer unless they have been pre-qualified and are genuinely interested in your home.
OUR GUARANTEE: If we ever show your home to a buyer who later tells us that they can’t afford your home, we’ll pay you $500.cash.* *SOME CONDITIONS MAY APPLY
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
HERE’S HOW IT WORKS: and our Platinum International Referral Network. In the unlikely event your home does not sell, we will buy it for no less than 95% of the market value.* When we implement our 199 step Marketing Program and Unique Guarantee, you will be assured that your home will sell and you are getting top value.
TO DISCUSS SELLING YOUR HOME CALL (804) 521-5007 *SOME CONDITIONS MAY APPLY
THE RYAN SANFORD TEAM VS THE AVERAGE AGENT % 98.6%
4
%
96.76%
68 57
DAYS ON MRKT.
225
LIST VS. SALES PRICES
2) 3)
We will market your home aggressively to our Special Database of buyers, our City Wide Buyer Agents Network,
HOMES SOLD
1)
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
90% of home buyers do their initial research online. We provide superior results through our 199 Step Marketing Action Plan. Get a Copy of it at www.199StepMarketingPlan.com. Here is a small sample:
Comprehensive marketing analysis for your neighborhood
Full regional MLS exposure (throughout Central Virginia)
Proper signage
Lock box placement (upon seller’s request)
Internet exposure on OVER 125 Real Estate sites such as:
www.ReMax.com www.Trulia.com www.RealEstate.Yahoo.com
Agent Web Site exposure:
www.RyanSanfordTeam.com www.DaveWorrieTeam.com
www.RVAhomes.com www.DaveWorrieTeam.info
Luxury Websites (homes listed over $500K)
www.WallstreetJournal.com www.WashingtonPost.com www.NewYorkTimes.com
www.Realtor.com www.Zillow.com
www.RobbReport.com www.DupontRegistry.com www.InternationalHeraldTribune.com
Contract/Transaction Coordinator Color flyers placed on-line for maximum exposure Weekly activity reports Virtual/Visual Tours Daily lock box monitoring with personal e-mail feedback requests to every showing agent Print advertising includes: The Real Estate Book, Estates & Homes Magazine (where applicable). Open houses (upon request and agent availability) Complete list of preferred vendors THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
When you're looking for help buying or selling property, it’s important to remember that the terms “real estate agent” and “REALTOR®” are not synonymous. REALTORS® can provide an extra level of service, and to be a REALTOR® you must be a member of the National Association of REALTORS®. The equivalent organization in Canada is the Canadian Real Estate Association. Both are non-profit trade organizations that promote real estate information, education and professional standards. The National Association of REALTORS® also has earned a strong reputation for actively championing private property rights and working to make home ownership affordable and accessible.
CODE OF ETHICS NAR and CREA members adhere to a strict code of ethics founded on the principle of providing fair and honest service to all consumers. REALTOR® business practices are monitored at local board levels. Arbitration and disciplinary systems are in place to address complaints from the public or board members. This local oversight keeps REALTORS® directly accountable to the individual consumers they serve. Real estate licensees who are not REALTORS, work solely under state/provincial licensing regulations.
RE/MAX REALTORS RE/MAX real estate agents are required to be REALTORS® as a condition of membership in the RE/MAX organization. As a percentage of membership, RE/MAX agents hold more REALTOR® professional designations compared to any other national or international company. The various designations are a symbol of achieving and maintaining advanced levels of education in real estate sales and marketing. Look for the REALTOR® or "R" logo when shopping for real estate assistance, for assurance of ethical standards and commitment to the community. Link a RE/MAX agent to that "R" for additional assurance of experience, productivity and advanced education. THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
HOW TO CHOOSE A REAL ESTATE AGENT 1. Consumers who do their homework can save thousands of dollars and experience a smooth transition. So don't waste time and resources – decide what's most important to you, and then find a professional who specializes in that area. A RE/MAX agent can help you no matter what your needs are. 2. Ask friends and family members for referrals. Someone you know and trust may have a RE/MAX agent in mind to help you meet your real estate goals. 3. If you've already determined where you'd like to live, drive through neighborhoods in the area and survey them for REALTOR® yard signs. Seeing the same name pop up on signs time after time may indicate that the agent is a specialist in the area. If you're thinking about selling, monitor the signs in your own neighborhood. 4. Moving far away? On remax.com, you can connect with a RE/MAX agent around the world who can offer great expertise and service. Consider services they offer, additional certifications, any specialties, and languages they speak. You'll find the right professional to meet your real estate needs no matter where your home search takes you. 5. Pay attention to credentials. This will help you determine areas of expertise. You may be interested in these designations: ABR (Accredited Buyer Representative), CDPE (Certified Distressed Property Expert), LHMS (Certified Luxury Home Marketing Specialist), CRS (Certified Residential Specialist) and SRES (Seniors Real Estate Specialist). There are dozens of designations pursued for continuing education, so identify one or more that fit your needs .
WHAT TO ASK IN THE INTERVIEW 1. If selling, ask the real estate agent how he or she would establish a listing price. Request a Comparative Market Analysis, also called a CMA, which shows the market value of similar homes in the area that are for sale or have recently sold. 2. Ask the agent how he or she would market your property. Understand that some agents may prefer to first tour your home and then put together a customized marketing plan to present at a later meeting. But if he or she can't suggest a strategy when asked, you might consider interviewing other candidates. 3. Ask the agent how often you should expect to hear from him or her. Know how and when you will communicate to avoid unrealistic expectations. 4. Ask how long the agent has been licensed and how many buyers and sellers he or she has helped. 5. Ask about designations. Interest in continuing education is a strong indicator of motivation and professionalism. 6. Pay attention to the agent's listening skills. Does he or she cut you off before you've finished a sentence? There's nothing worse than looking at houses you have no interest in because the real estate agent has not listened carefully to your needs, or having your home on the market too long because it's priced incorrectly and the wrong buyers are being targeted. 7. Ask the agent what his or her fee structure is. Does he or she require a percentage of the sales price or work for a flat fee? Will the agent be paid another way? 8. If you are unsatisfied with a prospect's plans or personality, thank him or her for taking the time to meet with you and repeat the process with another real estate agent. It can be time-consuming, but it's worthwhile. Once you've found the right real estate agent to represent you, hold up your end of the relationship. There are simple things you can do to help your real estate agent get you the best deal. THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
HOW TO WORK WITH YOUR REAL ESTATE AGENT 1. If you are selling, create an information sheet that lists your home's features and best qualities, especially those that others might overlook. Your agent may be able to use the information when marketing your home. 2. When selling, talk to the real estate agent about cosmetic improvements. Your home may need fresh paint or new carpet.
3. If selling, keep it clean. Eliminate cobwebs and dust. Keep the bathroom counters and mirrors wiped down. Vacuum and sweep daily. 4. If buying, be clear about what you want. Make a list of your priorities numbered 1 through 10. You can always revise the list, but give your agent something concrete so that he or she can research available listings more efficiently.
FOOD FOR THOUGHT 1. Hiring a REALTOR® will give you a strong advantage. Although many practitioners work part-time, RE/MAX Agents are full-time professionals who provide their complete attention and expertise.
2. Your real estate agent is an authority you hire to help you make the right decisions, but you have the final word. 3. Your residence is likely to be the biggest single investment you'll ever make. Buy and sell wisely. 4. Office environment can say a lot about a businessperson. Is it clean and organized? Do the office hours make it easily accessible? Are staff members pleasant and helpful? 5. Remember that home values fluctuate with the economy.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
You have a choice in real estate. Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence. Choose RE/MAX.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
SELECT AN AGENT AND A PRICE
Why trust The Ryan Sanford Team? Experience, dedication, and knowledge just to name a few. The Ryan Sanford Team has over 50 years of combined sales and marketing experience to assist you in this important undertaking. We will ensure that you maximize your opportunities in the current real estate market. With our extensive Marketing Programs as well as Realtor®, internet and contact networks, we will employ the most effective marketing and advertising strategies for your property. We can also guide you through t he complicated paperwork involved, from the initial agreement to the final documents.
WHAT TO LOOK FOR IN AN AGENT •
•
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EXPERIENCE AND EXPERTISE. You want a FULL-TIME agent who’s familiar with your neighborhood and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent? Does he or she use professional magazine advertising? How many similar properties has he/she been able to sell in the past? AVAILABILITY AND COMMITMENT. Your agent should be capable of prompt and decisive action during the course of selling your home. Loading it into the MLS and letting it incubate does not count! Does he/she make it a point to keep in touch with you constantly? Can he/she easily be contacted in case of emergencies or even for the simplest questions? RAPPORT. Does he/she take the time out to listen to your goals and clarify your needs? Can they understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it’s important to find one that you can get along with.
WHAT IS YOUR HOME WORTH?
Without a professional agent, most independent home sellers tend to overestimate the value of their home. You can avoid this pitfall by consulting with an experienced real estate listing agent. At The Ryan Sanford Team, we know how the real estate market works. Being well acquainted with the different types of property in the area is how we can deliver the most accurate estimate of your home’s worth.
PREPARE TO SELL
You can do a lot to increase the appeal of your property and create a lasting impact on potential buyers. •
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CURB APPEAL. Keeping your landscape pristine and adding creative touches to your
yard such as colorful annuals, new mulch or just a good clean-up will create an immediate impact on passers-by and potential buyers. HOUSE REPAIRS. Simple upgrades such as window repairs, fixing that broken door, and a fresh coat of neutral paint in the most frequently used rooms instantly brighten up your home. CLEANLINESS AND STAGING. Keep your home uncluttered, and well-lit from top to bottom. Pay attention to details: put away kitty litter, place a vase of fresh flowers in the hall, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Make sure kitchens and baths shine! DISCLOSURES AND INSPECTIONS: The Ryan Sanford Team is familiar with the legal procedures involved in disclosures and is ready to help you develop a thorough disclosure statement beneficial to both you and the buyers, as well as suggest home improvement measures before placing your property on the market.
SHOWTIME. Presenting your home to potential buyers is a job your agent (us) will take care of for you. Buyers feel
more comfortable discussing the property with the agent if you’re not there. Moreover, your agent will know what information will be most useful in representing your interests when speaking with prospective buyers. THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
ACCEPTING AN OFFER The Price Isn’t Always Right. “The higher the price, the better the offer.” Don’t let yourself be fooled by this popular misconception. Price isn’t always the determining factor in choosing among multiple offers, for several important reasons: the initial offer is never final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. Negotiating the right way. At The Ryan Sanford Team, we take the ethical responsibility of fairly negotiating contractual terms very seriously. It’s our job to find a win-win agreement that’s beneficial to all parties involved. Occasionally you will have to deal with multiple offers before accepting the one you judge to be the most suitable for you – and as your agents we’ll guarantee a thorough and objective assessment of these offers to help you make the right choice.
ESCROW, INSPECTIONS & APPRAISAL Your escrow began when you accepted a buyer’s purchase offer and earnest money deposit. What follows is the inspection and appraisal of your property and the loan origination process for the buyer.
ESCROW. The Initial Agreement and Deposit. An escrow is a legal arrangement whereby an asset (such as a home buyer’s initial deposit) is delivered to a third party (an escrow holder) to be held in trust pending the fulfillment of conditions or contingencies in a contract. Once an offer is accepted by both buyer and seller, the escrow account is opened and the process of closing begins. This reflects the buyer’s intention to purchase and ensures that no funds or property will change hands until all instructions in the transaction are followed.
IMPORTANT TIPS. Keep written records of everything. For the sake of clarity, it will be extremely useful to transcribe all verbal
agreements of everything from counter-offers and addendums, and convert them to written agreements to be signed by both parties. As your agents, we will make sure that the drafted addendums in your contract will ensure you have all the bases covered.
STICK TO THE SCHEDULE. Now that you’ve chosen your offer, you and the buyer will be given a timetable to mark every
stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations. During the process we will keep you constantly updated so you will always be prepared for the next step.
THE TITLE AGENCY. The buyer selects a Title Agency, whose job it is to examine and insure title to real estate. After
researching the complete recorded history of your property, they will certify that: (1) your title is free and clear of encumbrances (eg. Mortgages, leases, or restrictions) by the date of closing, and (2) all new encumbrances are duly included in the title. They will prepare a preliminary title report at the end of the process. If there are any outstanding issues, your Escrow Officer will go over it with you in detail.
CONTINGENCIES. A contingency is a condition that must be met before a contract becomes legally binding. For instance,
finance and appraisal contingencies are part of the Purchase Contract and therefore are held in “play” throughout the escrow process, unless otherwise removed within a Counter offer or Addendum. Before completing his or her purchase of your property, the home buyer reviews every aspect of the property, as provided for by the purchase and sale agreement.
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Obtaining financing and insurance. Reviewing all pertinent documents, such as preliminary title reports, disclosure documents. Inspecting the property. The buyer has the right to determine the condition of your property by subjecting it to a wide range of Inspections such as roof, termite/pest, mechanical, property boundary survey, well, septic, pool/spa, and electrical just to name a few. THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Depending on the outcome of these inspections and reviews, one of three things may happen: 1. The Buyer can accept the property as is and move on to close the sale. 2. The Buyer requests a list of items to be repaired by the seller after reviewing the inspection report. 3. The Buyer requests to cancel the contract and a refund of their deposit. How do you respond objectively and fairly to the buyer? What are your options at this point? This is when a professional listing agent can make a real difference in the outcome of the transaction. Having dealt with over 2000+ closed property sales in the past, we at The Ryan Sanford Team guarantee the expertise and total commitment of our team to every client, no matter what their situation. LOAN APPROVAL AND APPRAISAL. As per the Residential Purchase Contract (RPC) the buyer’s lender must provide a pre-qualification form along with the RPC when making an offer on a home. Expect an appraiser from an appraisal management company to visit the property and verify that the sales price is appropriate.
THE NEXT STEP: BUYING YOUR NEXT HOME Now that the sale of your home is in its closing stages, it’s time to start preparing for your next home. As your trusted real estate team, The Ryan Sanford Team is ready to help you identify and prioritize your goals for your next home purchase. We will get you off to a good start by finding that perfect home or help you with interim arrangements for you while you’re in between homes. To learn more about how to do a simultaneous close, post possession, rental options or other strategies for sellers, give us a call at (804) 521-5007 ext. 107. CLOSING OF ESCROW. If you have come this far, then this means only one thing: Congratulations!!! You have successfully sold your home! Within 36 hours of closing, the Escrow Officer (Attorney or Title Agent) will provide you with a settlement statement or “HUD-1” that breaks down all of the financial costs involved in the purchase of your new home. The Escrow Officer will go over this with you to ensure its accuracy. At the closing, the Escrow Officer will have you sign the final documents, including loan documents (“deeds of trust”). After all documents have been signed by the buyer and seller, the Escrow Officer will record the title documents at the local assessor’s office. You will then receive your proceeds, and the buyer will become the new owner.
FINAL WALK THROUGH INSPECTION. More of a formality than anything else, the final walk through usually takes place about 2 to 3 days prior to closing. The buyer visits your property to verify that all is in working order and there was no damage from when you moved out. The Buyer will be signing documents certifying that the property was sold in satisfactory condition. CANCEL HOME SERVICES AND UTILITIES. We can provide a list of useful numbers for the termination of home services and utilities as of the date of the Closing. BE PREPARED FOR SURPRISES. The Ryan Sanford Team is ready to assist you should an unforeseen glitch pop up, even at this last stage. Something at the house breaks down, the buyers’ loan doesn’t pull through on time – no need to worry. We have encountered these problems before, so we know how to handle these problems effectively. KEYS. We will arrange for the exchange of keys, remotes and all other access items with the buyer’s agent after the recording of the property with the county assessor’s office. THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
As a homeowner, you can play an important part in the timely sale of your property. When you take the following steps, you'll help your RE/MAX Sales Agent sell your home faster, at the best possible price. 1. MAKE THE MOST OF THAT FIRST IMPRESSION - A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch welcome prospects. So does a freshly painted, or at least freshly scrubbed, front door. If it's autumn, rake the leaves. If it's winter, shovel the walkways. The fewer obstacles between prospects and the true appeal of your home, the better. 2. INVEST A FEW HOURS FOR FUTURE DIVIDENDS - Here's your chance to clean up in real estate. Clean up in the living room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor redecoration. Fresh wallpaper adds charm and value to your property. Prospects would rather see how great your home really looks than hear how great it could look, "with a little work." 3. CHECK FAUCETS AND BULBS - Dripping water rattles the nerves, discolors sinks and suggests faulty or worn-out plumbing. Burned out bulbs leave prospects in the dark. Don't let little problems detract from what's right with your home. 4. DON'T SHUT OUT A SALE - If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect's mind. Don't try to explain away sticky situations when you can easily plane them away. A little effort on your part can smooth the way toward a closing. 5. THINK SAFETY - Homeowners learn to live with all kinds of self-set booby traps: roller skates on the stairs, festooned extension cords, slippery throw rugs and low hanging overhead lights. Make your residence as non-perilous as possible for uninitiated visitors. 6. MAKE ROOM FOR SPACE - Remember, potential buyers are looking for more than just comfortable living space. They're looking for storage space, too. Make sure your attic and basement are clean and free of unnecessary items. 7. CONSIDER YOUR CLOSETS - The better organized a closet, the larger it appears. Now's the time to box up those unwanted clothes and donate them to charity. 8. MAKE YOUR BATHROOMS SPARKLE - Bathrooms sell homes, so let them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, display your best towels, mats and shower curtains.
9. CREATE DREAM BEDROOMS - Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must. 10. OPEN UP IN THE DAYTIME - Let the sun shine in! Pull back your curtains and drapes so prospects can see how bright and cheery your home is. 11. LIGHTEN UP AT NIGHT - Turn on the excitement by turning on all your lights, both inside and outside, when showing your home in the evening. Lights add color and warmth, and make prospects feel welcome. 12. AVOID CROWD SCENES - Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they're likely to hurry through. Keep the company present to a minimum. 13. WATCH YOUR PETS - Dogs and cats are great companions, but not when you're showing your home. Pets have a talent for getting underfoot. So do everybody a favor: Keep Kitty and Spot outside, or at least out of the way. 14. THINK VOLUME - Rock-and-roll will never die. But it might kill a real estate transaction. When it's time to show your home, it's time to turn down the stereo or TV. 15. RELAX - Be friendly, but don't try to force conversation. Prospects want to view your home with a minimum of distraction. 16. DON'T APOLOGIZE - No matter how humble your abode, never apologize for its shortcomings. If a prospect volunteers a derogatory comment about your home's appearance, let your experienced RE/MAX Agent handle the situation. 17. KEEP A LOW PROFILE - Nobody knows your home as well as you do. But RE/MAX Sales Agents know buyers - what they need and what they want. Your RE/MAX Agent will have an easier time articulating the virtues of your home if you stay in the background. 18. DON'T TURN YOUR HOME INTO A SECOND-HAND STORE - When prospects come to view your home, don't distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all. 19. DEFER TO EXPERIENCE - When prospects want to talk price, terms, or other real estate matters, let them speak to an expert - your RE/MAX Sales Agent. 20. HELP YOUR AGENT - Your RE/MAX Agent will have an easier time selling your home if showings are scheduled through his or her office. You'll appreciate the results!
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Not only will you miss prospective buyers by overpricing your home, but you will affect how long your home will remain on the market and what the eventual selling price will be.
ACTIVITY VERSUS TIMING
Timing is extremely important in the real estate market. A property attracts the most interest and excitement from the real estate community and potential buyers when it is first listed. Therefore, it has the highest chance of a sale when it is new on the market. Setting a realistic price from the beginning will help take advantage of this initial period, and increase the chance of a timely sale. An experienced agent who knows the market and the marketing process can help you determine the market value of your home, thereby giving you the best chance of quickly and smoothly selling your home.
TIMING VERSUS SELLING PRICE
When a home is overpriced at the start, it misses what can be the most critical time period in selling a home—the first weeks after it's listed. Once this period is passed and little traffic is generated at the initial price level, it becomes necessary to seek a lower listing price. Depending on market conditions this cycle may repeat several times before a sale is made, resulting in an eventual sale price that is well below the initial listing price, and possibly lower than the market value for your home.
DETERMINING YOUR HOME'S MARKET VALUE
A comprehensive market analysis is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value, therefore the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result, of course, is to find a price that will attract a willing and able buyer in a reasonable time. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Perhaps the most challenging aspect of selling a home is listing it at the correct price. It's one of several areas where the assistance of a skilled real estate agent can more than pay for itself.
TOO HIGH CAN BE AS BAD AS TOO LOW If the listing price is too high, you'll miss out on a percentage of buyers looking in the price range where your home should be. This is the flaw in thinking that you'll always have the opportunity to accept a lower offer. Chances are the offers won't even come in, because the buyers who would be most interested in your home have been scared off by the price and aren't even taking the time to look. By the time the price is corrected, you've already lost exposure to a large group of potential buyers. The listing price becomes even trickier to set when prices are quickly rising or falling. It's critical to be aware of where and how fast the market is moving - both when setting the price and when negotiating an offer. Again, an experienced, well-trained agent is always in touch with market trends - often even to a greater extent than appraisers, who typically focus on what a property is worth if sold as-is, right now.
AGENT EDUCATION, EXPERIENCE CRITICAL When working with a real estate agent, it's critical that you have full confidence in that agent's experience and education. A skilled, knowledgeable agent should be able to explain to you exactly why your home needs to be priced at a certain level - compared to recent listings and sales of homes similar to yours. Experienced agents also know exactly what the current pool of buyers are looking for in relation to particular styles and price ranges of properties. A skilled agent can recommend changes that will enhance the salability of your home, thus increasing the price - and/or decreasing the length of time before a sale.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Are you interested in putting your home on the market, but wonder what repairs and touch ups to do? And then there's bankrolling the work, not to mention sacrificing weekends to get it done. Slow down. Get a grip. There are some no cost/low cost ways to get your home in showing shape and help you put your best foot, er...house, forward to prospective buyers. When real estate agents and buyers refer to curb appeal, it means the initial impact the home makes when the buyer first views it. Visualize a buyer driving up to your curb. What would he see? Landscaping in need of work? A fence in need of paint? If the outside of the house is in shambles, a buyer may not be motivated to get out of the car and come inside! So what things are important to fix-up and replace before you sell? Let's cover them as the buyer sees them, from the outside, in.
Walk across the street from your home and pretend you're a buyer, viewing the home for the first time. From the parking area, glance around the front yard. Note hedges and trees that need to be trimmed. Are they cut back away from the front door, the windows, and the porch area? This is not only for aesthetics but for safety reasons as well (a big priority with buyers today.) A safe home is one that has a clear view of the parking area and walk ways, free of obstructions and overgrown foliage. What about paint trim near the front door and on the eaves? Could it use a new coat? Make sure your front door is in good repair, too - including the screen door, if applicable. Buyers' impressions as they enter the home set the stage for the rest of the showing. Let's go inside the house. The cardinal rule before putting your home on the market is making sure it's clean. In a competitive sales market, why would an eager buyer waste time viewing a house that needed elbow grease? And a less than spic and span house could also signal that other maintenance in the house hasn't been kept up - like plumbing that leaks and furnace systems in need of cleaning or repair. Don't forget that a house that doesn't show well will often take longer to sell, costing you money in the long run.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Add a Listing….. and our marketing program goes to work!
+ ADD A LISTING
PROPERTY ON WEBSITES
E-FLYER TO AGENTS & BUYERS
MOBILE WEBSITE
LISTING SYNDICATION
PHOTOGRAPHY AND VIDEOS
FLYERS AND BROCHURES
SOCIAL MEDIA
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
96% of home buyers begin their search online. When I list your property, detailed information about your home will appear on the top real estate websites, as well as my personal website and social media outlets.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
REALTOR.com •
#1 Consumer Site
REMAX.com • •
The most visited real estate franchise website Offering Mobile Browser, Property Finder, Saved Searches and Mapping
RVAHomes.com •
RE/MAX Commonwealth’s own website
RyanSanfordTeam.com •
My personal website where your property will be prominently displayed
Website Syndication •
All RE/MAX Commonwealth listings are automatically syndicated to more than 50 of the TOP real estate websites
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
RE/MAX Commonwealth offers an in-house marketing and graphic design department which allows me to provide professional marketing materials including brochures, print and digital marketing pieces, multi-media presentations, and various other advertising needs — all customized to the unique features of your property.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
In order to create the most powerful first impression for your property, I use professional real estate photographers and stagers for all marketing and listing efforts. First impressions are everything; and a homebuyers’ first impressions come from online listings and marketing materials, with 98 percent of buyers saying that photographs and staging are among the most useful features on real estate websites and marketing materials. Now more than ever, it is critical that what buyers see is professional and irresistible.
BEFORE
AFTER
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
1. Open escrow 2. Choose closing attorney or title agency 3. Choose lender 4. Confirm paralegal 5. Deposit check endorsed 6. Compile list of inspectors 7. Review documents for accuracy 8. Verify compliance with Homeowner’s Association Act, if applicable 9. Verify compliance with Lead Paint Act 10. Verify compliance with Mechanic’s Lien Act, if applicable 11. Verify compliance with Property Owner’s Disclosure Act 12. Deliver condominium documents, if applicable 13. Verify deposit funds 14. Order necessary inspections 15. Negotiate any necessary repairs or contract adjustments 16. Prepare any necessary contract addenda 17. Verify that title search and binder have been ordered 18. Verify that seller’s attorney ordered preliminary title report 19. Verify that closing agent received preliminary title report 20. Verify that there are no adverse exceptions to title binder 21. Verify that survey has been ordered 22. Contingencies, reports and inspections, satisfied
and removed from contract 23. Notify settlement agents, attorneys, lender of contingency satisfaction 24. Preliminary title report approved by lender 25. Verify settlement agent has ordered beneficiary statement or demand for pay off 26. Agent orders home protection policy 27. Agent orders termite inspection 28. Agent verifies termite work completed, if necessary 29. Verify that settlement agent orders buyer’s insurance 30. Verify that escrow received insurance 31. Verify lender has copy of paid insurance receipt 32. Settlement agent orders loan documents from lender 33. Verify closing package has been approved by lender for closing 34. Schedule settlement date and time with all parties 35. Coordinate possession 36. Set up walk-through inspection 37. Agent present on walk-through 38. Loan documents signed by buyer in escrow 39. Loan documents delivered back to lender 40. Lender funds the loan 41. Documents delivered to county recorder 42. Verify recording date 43. Verify proceeds have been delivered
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
ESTIMATE OF SELLER’S EQUITY The figures below are estimates and approximations based upon the best information available at this time. In most cases, the final numbers will vary according to the actual sale price and other negotiable terms of sale.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
Sellers love ShowingTime because it’s simple to stay informed and easy to confirm appointments. Not only will you be able to receive notifications about showings automatically, but you will be able to see feedback from potential buyers and view all activity on your home during the sales process!
ELECTRONIC NOTICATIONS Don’t have time to make or take a call? Communicate through text, email, or our mobile app instead! Our electronic notifications allow you to easily confirm, decline, or reschedule showings based on preferences that work best for you. Mobile App (push notifications) - Download the App and view the status of each appointment with the color-coded guide. RED = Declined or Canceled YELLOW = Needs Review GREEN = Confirmed Text - Instant information that allows you to confirm with a “Y” or decline with an “N”. Email - See the appointment details and a personalized link to view your listing activity report.
LISTING ACTIVITY REPORT Keep track of all the showings occurring on your listing! Every email notification includes a ‘Quick Link’ button that will take you directly to your personalized Listing Activity Report. Here you can see all activity for your home including a list of all the showings completed or scheduled. Your feedback is listed with the showings, and can be broken down to show trends to help you identify those items to address to sell your home faster.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
SHOWING FEEDBACK UPDATES When your agent receives new feedback remarks from a recent showing, that feedback can also be shared with you. This helps give you an up-to-date overview on what buyers and showings agents think about your home! Simply click on the “Click for Listing Activity Report” Button in any email you receive from ShowingTime to access your website. Here, you can compare feedback from agents and buyers to understand the way others view your home. In the ShowingTime Mobile app, the feedback responses can be accessed from the Notification center or by looking at the Listing Activity Report.
RYAN SANFORD 804-218-3409 ryan@ryansanfordteam.com www.ryansanfordteam.com
FAQS & TIPS ShowingTime is the leading showing management & feedback service provider in the real estate industry. With 24/7 availability, agents, and sellers can receive optimal service any time of the year. AS A SELLER, WHAT DO I NEED TO DO? Your agent and our staff will take care of bringing buyers to your home. All you need to do is prepare your home for showings! WILL I BE NOTIFIED WHEN A SHOWING IS SCHEDULED? Yes, you can receive emails, phone calls, and/or text messages depending on your appointment preferences. WHAT HAPPENS IF I AM RUNNING LATE OR NEED TO CANCEL? You can call the ShowingTime Appointment Center (800-746-9464) to let them know. You can also let your agent know if there are alternate plans. WHAT DO THE APPOINTMENT TYPES MEAN? Appointment Required - a confirmation must be obtained before the showing may occur. Courtesy Call - an appointment is automatically approved, but a call is placed to notify the owner/occupant. Go & Show - no approval is required and the request can be immediately confirmed.
CHECK YOUR MESSAGES. Be sure to continually check your phone or email for any notifications and respond as soon as possible. Delayed or missed responses could mean missed showings. HAVE YOUR HOME READY TO SHOW AT ANY TIME. It’s tough to keep your home tidy every moment, but the practice of preparing for showings will result in a higher likelihood of an offer. PROVIDE ONE OR TWO PRIMARY PHONE NUMBERS WHERE YOU CAN BE REACHED. While you may use your cell phone as your primary means of contact, provide an alternate phone number such as a home or work number as backup to ensure confirmation of showings. STAY UPDATED ON YOUR HOME. You will have access to your listing information at anytime from anywhere, letting you know the date & time of future & past appointments as well as valuable feedback from agents who have recently shown your home. INSTALL THE MOBILE APP. You can set your contact preferences, keep track of upcoming showings, and access your feedback when you need. You can also reach out to your agent with any particular questions.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
INSTANT INFO 24/7 1.CALL (804)377-0777 2.ENTER HOUSE NUMBER 3.INSTANTLY RECEIVE INFO ON THAT HOME OR ANY OTHER PROPERTY IN MLS! •
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VoicePad® makes finding out about properties so much easier! Now you get to find out the price when YOU want to find it out, not when some agent somewhere can find time to get back to you. Your identity is protected. Whether on the web or phone, you connect ONLY with Ryan and you will not be called back by a slew of other agents. You will get a Buyer Registration welcome-email reminding you how to use VoicePad® You will get an email on each searched property with a link to that property detail page on The Ryan Sanford Team website. You can also opt to receive a text message on each searched property via the main menu. Check out Ryan’s website www.ryansanfordteam.com … great info there! THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
WHEN YOU CHOOSE RYAN C. SANFORD YOU WILL RECEIVE: •
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Excellent service and support. A market analysis of your home. A winning marketing plan. Every effort to sell your home promptly. The resources of RE/MAX Commonwealth.
List Your Home Now with Ryan C. Sanford!
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com
804.521.5007 | www.ryansanfordteam.com | ryan@ryansanfordteam.com RE/MAX Commonwealth | 1231 Alverser Drive, Midlothian, VA 23113 If your property is currently listed for sale, this is not intended as a solicitation. | Agent licensed in the Commonwealth of Virginia.
THE RYAN SANFORD TEAM | www.ryansanfordteam.com | 804.521.5007 | ryan@ryansanfordteam.com