Listing Presentation Sanders & Bruce

Page 17

OPENING MORE DOORS FOR YOU

2023

WHO WE ARE

Established in 1984, founder Sandra Sanders gained momentum with a loyal following and an outstanding track record for supporting agents, their buyers, and their sellers. James Sanders joined his mother in 1989, as Broker and Co-Owner. Together with his brother, John (CTO) and sister, Diane (CMO) they have taken RE/MAX Estate Properties to new levels.

#1 in Dollar Volume and Transactions SOLD for the last 18 years.

One of LA County’s largest independently owned real estate brokerages for over 38 years.

BEVERLY HILLS 9454 Wilshire Blvd., Suite 600 Beverly Hills, CA 90212 310.205.0050 EL SEGUNDO 402 Main Street El Segundo, CA 90245 310.322.1425 PALOS VERDES - MALAGA COVE 63 Malaga Cove Plaza Palos Verdes Estates, CA 90274 310.378.9494 MANHATTAN BEACH 1040 Manhattan Beach Blvd. Manhattan Beach, CA 90266 310.376.2225 MANHATTAN BEACH / DOWNTOWN 1401 Highland Avenue Manhattan Beach, CA 90266 310.937.5700 MARINA DEL REY / VENICE 124 Washington Blvd. Marina Del Rey, CA 90292 310.577.5300 PALOS VERDES - MIRALESTE 5 Miraleste Plaza Rancho Palos Verdes, CA 90275 310.831.0222 REDONDO BEACH 1901 S. Catalina Avenue Redondo Beach, CA 90277 310.378.7747 PALOS VERDES - SILVER SPUR 450 Silver Spur Road Rolling Hills Estates, CA 90275 310.544.9999 TORRANCE 23740 Hawthorne Blvd. Torrance, CA 90505 310.378.9889 WEST LOS ANGELES 10500 W. Pico Blvd. Los Angeles, CA 90064 310.559.5570 WESTCHESTER / SILICON BEACH 7131 W. Manchester Avenue Los Angeles, CA 90045 310.802.6000 WE ARE THE COAST

SNAPSHOT: CALIFORNIA 2021

WE ARE EXPERIENCED

WE GET RESULTS

17.7

9.0

AVERAGE YEARS WITH RE/MAX

WE ARE THRIVING

337

6,267

CALIFORNIA AGENTS

RESIDENTIAL TRANSACTION SIDES

65,040 AVERAGE YEARS IN REAL ESTATE OFFICES

POWERFUL NETWORK

140,000+ 110+

WORLDWIDE AGENTS COUNTRIES & TERRITORIES

WE ARE PRODUCTIVE

10.2 SIDES AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT

$6.85 MILLION AVERAGE RESIDENTIAL SALES VOLUME PER AGENT

©2022 RE/MAX, LLC. Each Office Independently Owned And Operated. All figures are full year or as of year-end 2021.
CHOOSE THE BROKER WITH OUTSTANDING AGENTS, LEADING BRAND AWARENESS AND AN UNMATCHED GLOBAL PRESENCE NATIONAL, FULL-SERVICE BROKERAGE BRANDS TRANSACTION SIDES PER U.S. AGENT1 U.S. TRANSACTION SIDES2 U.S. BRAND AWARENESS (UNAIDED)3 COUNTRIES & TERRITORIES OFFICES WORLDWIDE AGENTS WORLDWIDE 16.1 988,480 34.0% 110+ 8,964 141,998 12.7 76,748 1.4% 1 300 6,030 8.6 225,272 1.2% 1 501 26,257 8.0 173,107 2.3% 79 1,000 25,300 8.0 753,355 16.3% 41 2,800 101,900 7.7 386,073 6.0% 7 1,500 50,000 7.6 377,898 25.3% 85 14,200 147,800 7.5 1,275,365 12.7% 53 1,100 188,121 6.9 119,982 0.3% 6 400 17,000 6.2 444,367 0.9% 21 NA 75,000 6.2 3,718 NA 1 22 597 5.6 10,128 0.1% 1 34 1,813 5.6 5,768 NA 1 1 1,037 4.5 4,749 NA 1 12 1,050 4.1 93,600 0.5% 1 200 25,000 ©2022 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is full-year or as of year-end 2021, as applicable. Except as noted, Coldwell Banker, Century 21 and Sotheby’s data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2021; data for all other competitors is from company websites and industry reports. 1Unless otherwise noted, U.S. transaction sides per agent are calculated from the T3 Sixty 2022 Corporation Report, citing 2021 transaction sides and agent counts, some of which are estimated by T3 Sixty. 2RE/MAX and Keller Williams transactions totals are residential only, as reported to T3 Sixty. T3 Sixty transactions data for other brands may include commercial transactions when they comprise less than 3% of the total sales volume. For the following competitors, averages were calculated by RE/MAX based on the 2022 RealTrends 500 data, citing 2021 totals for residential transaction sides for the 1,733 largest participating U.S. brokerages: Rodeo Realty, First Team, The Agency and Allison James. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 22_304484 Windermere Real Estate COMPASS Sotheby’s Coldwell Banker Berkshire Hathaway Century 21 Keller Williams Realty One Group EXP Realty The Agency First Team Real Estate Allison James Estates & Homes Elite Rodeo Realty HomeSmart
VS. THE INDUSTRY

GLOBAL REACH

Having access to thousands of international referral sources is key to fi nding qualifi ed buyers and sellers.

Los Angeles County off ers a diverse cultural population and is a desirable destination for international buyers. 140,000+

ASSOCIATES WORLDWIDE NETWORK GLOBAL RECOGNITION COUNTRIES & TERRITORIES
110+

WORLDWIDE NETWORK

NORTH AMERICA

• Canada

• Mexico

• United States

SOUTH AMERICA

• Argentina

• Bolivia

• Brazil

• Chile

• Colombia

• Ecuador

• Guyana

• Peru

• Suriname

• Uruguay

• Venezuela

CENTRAL AMERICA

• Belize

• Costa Rica

• El Salvador

• Guatemala

• Honduras

• Nicaragua

• Panama

CARIBBEAN

• Anguilla

• Antigua & Barbuda

• Aruba

• Bahamas

• Barbados

• Bonaire

• British Virgin Islands

• Cayman Islands

• Curacao

• Dominica

• Dominican Republic

• Guadeloupe

• Grenada

• Haiti

• Jamaica

• Puerto Rico

• St. Barthelemy

• St. Kitts

• St. Lucia

• St. Maarten

• St. Vincent

• Trinidad & Tobago

• Turks & Caicos

• US Virgin Islands

EUROPE

• Albania

• Austria

• Belarus

• Belgium

• Bosnia & Herzegovina

• Bulgaria

• Croatia

• Czech Republic

• Denmark

• England

• Estonia

• Finland

• France

• Germany

• Greece

• Hungary

• Iceland

• Ireland

• Italy

• Latvia

• Liechtenstein

• Lithuania

• Luxembourg

• Malta

• Montenegro

• Netherlands

• Norway

• Poland

• Portugal

• Romania

• Scotland

• Serbia

• Slovakia

• Slovenia

• Spain

• Sweden

• Switzerland

• Wales

MIDDLE EAST

• Bahrain

• Egypt

• Israel

• Kuwait

• Lebanon

• Oman

• Qatar

• Saudi Arabia

• Turkey

• United Arab Emirates

AFRICA

• Algeria

• Botswana

• Cape Verde

• Mauritius

• Morocco

• Mozambique

• Namibia

• Seychelles

• South Africa

• Zambia

• Zimbabwe

ASIA/PACIFIC

• Australia

• Bhutan

• China

• Guam

• India

• Indonesia

• Japan

• Micronesia

• Mongolia

• Nepal

• New Zealand

• Northern Mariana Islands

• Philippines

• Republic of Palau

• Singapore

• South Korea

• Sri Lanka

• Thailand

THE RE/MAX AGENTS

RE/MAX Estate Properties focuses on the agent for transactional success and client satisfaction.

Your RE/MAX Estate Properties agent is assisted by an innovative marketing team, in-house risk management, and a strong systematized transaction approach.

MEET DIANE SANDERS

Owner/CMO

DRE# 01064556

310.809.8005

dsanders@eplahomes.com

RE/MAX Estate Properties

Malaga Cove Office

63 Malaga Clove Plaza, Palos Verdes Estates

Meet Diane, the unstoppable force driving success at RE/MAX Estate Properties since 1993. With an unwavering passion for real estate, she has dominated the industry for over three decades, becoming a true South Bay real estate icon. As a seasoned realtor, Diane has mastered the art of selling properties with finesse and expertise, consistently delivering unmatched results for her clients. Beyond her prowess as a realtor, Diane wears another hat that sets her apart – she is the visionary Chief Marketing Officer (CMO) at RE/MAX Estate Properties. As the curator of all things culture, she breathes life into the organization, fostering a vibrant and cohesive environment for the entire RE/MAX family. Diane’s innovative spirit and creative genius are the driving force behind powerful initiatives that bring agents and the community together in ways that leave a lasting impact.

Diane’s leadership is a beacon of inspiration for her colleagues, guiding them to reach new heights in their careers and continuously raising the bar for excellence in the industry. Her unique ability to blend real estate expertise with cutting-edge marketing strategies makes her an invaluable asset to both clients and the company alike.

MEET SANDY BRUCE

Realtor/Mentor

DRE# 01968444

310.988.8211

Sandy4RealEstate@gmail.com

RE/MAX Estate Properties

South Bay Office

23740 Hawthorne Blvd.

2nd Floor

Torrance, CA 90505

Sandy Bruce is a respected realtor with 9+ years of selling experience and has been recognized with awards in achievement for each consecutive year. Born in Southern California but raised in Oklahoma, Sandy has captured the Los Angeles confidence, the manners of the Mid-West, and relaxed feel of the South Bay. Growing up she spent every summer with family in Southern California enjoying everything the South Bay has to offer! Having permanently resided in the South Bay for over 25 years, she has a solid knowledge of the areas and its offerings.

Sandy, alumni of the University of Southern California, has worked extensively in Corporate America which allowed her the opportunity to develop her communication and negotiation skills. Sandy held positions that provided the opportunity to work with people from all over the country. This experience has given her the skills to understand different perspectives and perceptions and work to find the appropriate solution.

When not searching for the next property gem, Sandy spends time with her two children, traveling, or trying new restaurants with friends. Sandy is an avid reader and is always looking for a good book suggestion.

CLIENT TESTIMONIALS

I had the pleasure of meeting Sandy Bruce at an open house in our desired neighborhood last summer, and was impressed by her professionalism while at the same time being so genuinely friendly. We stayed in touch and when we were ready to buy a house a few months later we called Sandy. There were no surprises, no disappointments, just excellent service in every way! My family and I couldn’t have been more happy that we chose Sandy to represent us, and will not hesitate to call the next time we are looking at property in the South Bay, either to buy or sell. — Christi

Sandy Bruce clearly cares about what she does and really enjoys it, and it shows with how thorough she is when showing and recommending properties. I was able to list everything that I had to have, or would really like to have, and every house she recommended was fantastic! She was also able to find out small things about the houses and bring them to light, such as parking oddities (like you couldn’t park on the street during certain times due to street sweeping), or if a house needed some work. Not only that, but she was only a text away when I had a question. Excellent communication! She also set up a portal online where houses would automatically be loaded based on what I told her I was looking for, and it was super easy to use. As a military person moving cross country, having Sandy in my corner was truly a blessing - I could not have done this without her! Overall, I highly recommend her based on her experience, passion, great attitude and wonderful communication! — Anthony P.

The sale of our Southwood home was quick and handled with professionalism and great care by both Diane and Sandy. Our transaction had some challenging circumstances but with their teamwork, escrow closed without a hitch. Sandy’s great networking brought our next home in to her path and she sealed the deal on that for us in 1 day! Sandy was extremely responsive and available when we had questions, going above and beyond our expectations. I would highly recommend them! You will not be disappointed! — Kim Strauss

Sandy was amazing. As a first time home buyer, I felt like I was in good hands with Sandy. She had a lot of expertise of the South Bay and shared her wealth of knowledge generously. Buying a house during the peak of a seller’s market was stressful and frustrating, but I knew that it would’ve been much more difficult without Sandy’s guidance. She would be honest with the pros and cons of every house and neighborhood. She had compassion with the ups and downs of the house hunting. I loved how she was quick to respond to anything that was needed and made herself readily available, even at a minute’s notice. During the pandemic, scheduling an appointment to see a property was madness, but Sandy was able to always get it done in the most efficient way. I was thankful that she would try to squeeze in as many properties in a day, but still consider the time it takes to drive between each house. She would try to minimize the time between viewings so there would be no wasted time standing idly by. It was probably the most chaotic season of the housing market in years, but thank you, Sandy, for making it all happen. — J. L.

ELITE MARKETING

Through our technology partners and in-house developers, we use cuttingedge marketing platforms that strategically focus on attracting buyers and selling homes. Using state-of-the-art tools and platforms, we offer buyers unparalleled access to data and visuals that highlight the unique features and desired lifestyle each of our listings has to offer.

Our agents use enhanced virtual resources, such as Real Scout, and our custom marketing center, the EPLA Portal, to acquire and generate datadriven results enhanced by RE/MAX’s local and global reach. This allows our agents to get the data they need to make informed decisions on the listing’s price and positioning in the market while allowing potential buyers to experience one of the most interactive and customizable home-buying experiences.

MARKETING INNOVATIVE

MARKETING YOUR HOME

• Editorial Photography

• Single Property Website

• 3D Virtual Videos

• 2D Modern Interactive Floorplans

• Virtual Remote Tours

• Aerial Drone Tours

• Drone Virtual Neighborhood Walks

FIRST IMPRESSIONS

• Intelligent Preparation

• Enhanced Luxury Staging

• Strategic Landscaping

• Guided Virtual Tours

• Digital Target Marketing

• Email Interactive Marketing

• Social Media Marketing and Strategy

• Agent Exclusive Networking

• International Reach

• Design & Printing Services

• Enhancement Loans

• Safety Protocols

• Broker’s Open Houses

• Public Open Houses

OUTLINE PROPERTY

WHAT TO EXPECT

Working with our in-house marketing department, I will target the right audience across the most effective platforms through cohesive branding. Some of the tools I utilize are below:

COMING SOON - Pre-Market Exposure

STAGING - Appliance Upgrades, Staging, Landscaping

IMAGERY - Photography, Social Media Videos, Virtual Tours

LISTING LAUNCH - MLS, Digital Platforms, Syndication

EMAIL CAMPAIGN - Just Listed Announcement, Open House Preview, Broker Preview Event

PRINT CAMPAIGN - Postcard Mailer, Property Brochure, Advertising

DIGITAL CAMPAIGN - Paid Social Media Ads, Featured Listing on all RE/MAX Platforms

3rd Party Exposure

Locally & Nationally International Connection Mobile Platform EPLAHomes.com • REMAX.com/luxury • RealEstate.WSJ.com • Global.REMAX.com • Listings that meet the threshold and are $1M+ syndicate to MansionGlobal.com RE/MAX Mobile APP EXPOSURE DIGITAL
Social media platforms Web tracking Streaming video sites Digital target marketing Mobile syndication Virtual listing videos Interactive floor plans Interactive virtual tours Property portal

FOOTPRINT SOCIAL

OUR PLATFORMS

8,413 followers

40,500 reach YTD

4,065 profile visits YTD

2,067 followers

17,000 reach YTD

2,712 profile visits YTD

4,968 followers

52.6K Likes

INSTAGRAM
FACEBOOK
LINKED IN 966 followers TIK TOK
YOUTUBE 136 subscribers

COLLECTION THE GALLERY

Property Flyer Postcard Property Flyer Social Media Social Media Postcard

MARKETING MULTI-LEVEL

OUR DESIGNS STANDOUT

From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.

FLYER POSTCARD

THE POWER OF PHOTOGRAPHY IMAGERY

PHOTOGRAPHING YOUR LISTING

Beautiful photography is one of the most powerful tools for selling your home. RE/MAX uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

FIX NOW. PAY WHEN YOU SELL.

WHY CURBIO ?

Curbio is the pre-sale home improvement company that helps you make significantly more money on the sale of your home, without the hassle or upfront costs of working with a traditional home improvement company.

With Curbio, your home will be transformed into the move-in-ready home buyers are looking for, and you don’t pay us until you sell your home.

LEAVE THE CLOSING TABLE WITH MORE MONEY

Homes that are outdated or in need of repair attract low-ball offers and sit on the market. Instead of eliminating potential buyers or selling cheap, let Curbio help. Our improvements are designed to appeal to buyers, increase sale price, and maximize net proceeds by an average of $80k.

AVOID THE STRESS OF TYPICAL HOME IMPROVEMENT

Curbio’s turnkey updates are easy and painless for everyone involved. Your Curbio Project Manager will oversee the work, so you won’t need to lift a finger - and, of course, you won’t pay a dime until closing.

GET TO THE CLOSING TABLE QUICKLY

We use technology and our national partnerships to provide estimates quickly, condense project timelines, and finish projects on time and to quality. Plus, Curbio has curated a portfolio of materials that are high-quality, in-stock, and ready-to-ship for your project.

and Before After

MARKET ANALYSIS

A real estate market analysis, also known as a comparative market analysis, is an analysis of current market values of properties, comparable to a property you are looking to buy or sell.

This report should always be done, whether buying or selling a property, as it will help to understand the current market, how much similar properties are worth, if it is an investment property or how much you can charge for rent.

As your agent I will create reports to help you set a list price for your home and, less frequently, to help buyers make competitive offers.

THE MARKETING LOOKING AT

HOW DO I COMPARE?

• Sale Prices

• Beds/Baths

• Square Footage

• Lot Size

• Location

EMOTIONAL IMPACT

• View

• Age

• Amenities

• Condition

Your home’s value is also determined by the emotional impact it has on potential buyers. These emotions are based on design elements of your home such as recent upgrades, views, curb appeal and interior colors.

WINDOW

OF OPPORTUNITY

Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later.

Tactical pricing isn’t about getting the most for your home — it’s about getting your home sold quickly at fair market value

SWEET SPOT

THE AGREEMENT

The agreement is a legally binding agreement that governs the purchase and sale of a property. Made between a buyer and seller, it defines the terms of the transaction, and the conditions under which a sale will occur.

If this all sounds overwhelming to you, don’t worry;

I will guide you through each step.

OFFER TIME

NOW WHAT ?

ANALYZE

Look over the terms and conditions of the offer.

REASONING

What is the buyer’s motivation for the offer?

COST

Can the buyer afford it?

TIMING

Does the timing match?

NEGOTIATE

Craft a negotiating tactic to net the most monies.

INITIAL REAL ESTATE CONSULTATION Time Constraints Relocation Financial Goals Other Goals QUALIFY THE SUBJECT PROPERTY Competing Properties For Sale Competing Properties Recently Sold Absorption Rate Odds Of Selling Subject Property Inspections Make Necessary Repairs/Improvements Staging, Declutter, De-Personalize Cosmetically Enhance Interior/Exterior DETERMINE ASKING PRICE Attract Qualified Buyers List Property For Sale Multiple Listing Service Print Advertising Internet Advertising Virtual Tour Open House Direct Mailing All Seller Documentation Signed All Buyer Documentation + Mortgage Signed Mortgage + Deed Recorded Seller Paid Direct Mailing OFFER TO PURCHASE CONTRACT CONTINGENCIES Negotiate Counter Offers Offer Accepted Property Showings Inspections Financing Other
CONTRACT TO CLOSE TIMELINE

OUR CAUSE

RE/MAX Estate Properties is proud to be the largest contributor to Children’s Hospital Los Angeles for over a decade, raising and donating over $150,000 annually to Children’s Miracle Network.

Below is a list of the annual events we have:

Casino Night | Malibu Nautica Triathlon

Miracle Home Program | Blood Drive

Comedy & Magic Club

Wine Tasting | Toy Drive

THIS IS THE CAUSE THAT MATTERS MOST!

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