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Teens are already hanging out in the malls and looking for something to do. Exposure to unexpected learning opportunities engages them initially through the surprise factor. Creating interactive items keeps them engaged because it empowers them to do something THEY control. By taking the learning experience to where there are already spending their time, not only do you encounter youth in a more relaxed and open state of mind, but continual engagement is easier because they have already solved the logistical problems related to traveling to a learning space.
A place where teens are free to think outside the box.
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Contents
overview of brand meet the maker 1. fonts and colors 2. logo specifications 3. branding materials 4. social media specifications
About LevelUp Jackie Moore began her robotics program as a way to spark interest in math and science with her own children. But then she took her idea to youth outside of her home, developing an out-of-school program for youth who previously have had no exposure to robotics. Her program has been running for several years and has produced motivated youth who have taken their knowledge to participate in robotics competitions. Jackie recently took her innovative thinking further by coming up with a program that also looks to meet youth where they hang out: the mall. With support from Hive Chicago, Jackie launched The Level Up learning space in the Ford City Mall to provides hands-on opportunities for youth to transform their hanging out time from socializing with friends to social learning. Youth get to make or “hack� items that are interactive, intelligent, or kinetic. Jackie says.
JACQUELYN MOORE
Chicago, Illinois, United States I have the distinct pleasure of managing Chicago Knights Robotics, a cosmopolitan team of high school students who use their interst in and curiosity about robotics to direct their learning paths. To better serve their shared learning, working, and outreach efforts, in 2011 we founded LevelUP IRL, (a youth makerspace located in Chicago's Ford City Mall). There, teens can experience drop-in or scheduled learning opportunities centered around IKI projects. IKI projects are Interactive, Kinetic, Intelligent, or any combination of the three. In fact, if the project is all three, it is indeed a robot! This has been all accomplished under the umbrella of Agape Werks, Inc, an organization committed to providing meaningful academic enrichment opportunities for Chicago youth. WORK Agape Werks, Inc
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Font Families Bowbly One ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!”#$&%()+/?@ League Spartan ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!”#$&%()+/?@ Commorant Upright Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!”#$&%()+/?@ Commorant Upright Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!”#$&%()+/?@ Commorant Infant Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!”#$&%()+/?@
Color Palette the yellow from the logo C = 2 R = 250 M = 22 G = 197 Y = 94 B = 40 K=0
seasickness blue C = 50 R = 137 M = 38 G = 145 Y = 24 B = 166 K=0
burnt purple ketchup C = 68 R = 84 M = 71 G = 71 Y = 44 B = 91 K = 29
peaches and herb C = 0 R = 243 M = 68 G = 116 Y = 64 B = 92 K=0
black. C = 0 M = 0 Y = 0 K = 100
R = 35 G = 31 B = 32
# FAC528
# 8891A6
# 54475B
# F3745C
#231F20
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LogoType
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Brand Materials
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Brand Social Media
LevelUp App
LevelUp Snapchat GeoFilter