REMO TULLIANI
TRENDS THAT CAN SHAPE THE FUTURE SUNGLASSES MARKET www.Tulliani.com
INTRODUCTION
Eyewear comprises spectacles, sunglasses, and lenses, they are worn for protecting the eyes. Several factors are responsible for the growing market of sunglasses like commercialization, growing population, and changing trends. Let us dig deeper to know why eyewear industry is growing.
PEOPLE ARE NOW MORE FOCUS ON PREVENTION People are now conceptualizing longterm health and therefore following preventive measures for certain conditions. This shift is very important for sunglasses manufacturers and retailers as consumers base will expand exponentially in the nearby future. Big players have already moved to this territory by integrating new preventive features in the products.
Blue Light and Your Eyes
GROWING VISION PROBLEMS
The younger generation is more inclined
towards digital devices which results in the vision problems. Electronic devices emit blue light which has the ability to damage the black part of the eye. Growing visual deficiencies will result in an increased eyewear demand in the nearby future.
GLOBAL AGING AND RAPIDLY INCREASING POPULATION Aging is impacting eyewear industry at a significant rate. Europe has the largest population of people who are above 60 and not only Europe more than quarter population of the world is above 45. Old people experience wide span of visionrelated problems such as presbyopia. This provides a great market opportunity for small businesses by adding 500 million people worldwide.
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2005
2015
2025
GROWING FASHION AND RISING LIVING STANDARDS 40
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Growing income encourages people to pick designer sunglasses for men or women. Â Gone the
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days of lenses, young people are now moving 0 2005
2020
towards crazy men's designer sunglasses to look cool and dashing. By 2020, only Asia Pacific region will spend more than 600 billion in fashion accessories, according to the statics.Â
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