Brand Guidelines.
LO GO USE
Primary logo
Secondary logos
Color palette. Eggshell #F3E6D8
Marigold #F8A629
Vermillion #F26037
Light marigold #FFD065
Peach #F69159
Teal #1EAEB8
C OLOR COM B I NATI ONS 1 primary color
+
2 or 3 secondary colors
EX AM P LES
December meet.
December meet.
December meet.
TY PEFACES.
Romana Ultra. Headline, size = BIG, dramatic stylized with a period at the end
R U B I K B O L D CA PS Subheadline. tracking = 100 | 14 pt – 16 pt
Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster faceto-face conversation, a growing community centered on culture change and a platform for self-identifying women in creative industry and the arts. Body Copy. Rubik Regular | 8 pt – 10 pt leading: 6 pt larger than size.
TYPOGRAPHY
D O ’S HE A D L IN E S
Brand Guidelines. Meet Her Hands. Left align. Small leading. Period. Capitalization.
August meet. Meet her hands. Staggered (achieved by separate text boxes per word.) Small leading. Period. Capitalization.
EV EN T D E TA IL S/S U BT E X T
21_aug
21_aug
cheer up charlies @ 900 red river st 7_9 p.m.
cheer up charlies 7_9 p.m.
Month abbreviations. Underscores. Lowercase.
TYPO GRA PHY
DO ’S
December meet.
December meet. WH AT
W HAT Whether we’re in a coffee shop, bar,
Whether we’re in a coffee shop,
DETAI L S Whether we’re in a
Whether we’re in a
RSVP bar, dancing or gathered to rally, we
21_aug cheer up charlies 7_9 p.m.
foster face-to-face
Whether we’re in a dancing or gathered
HEADL I NE:
S UBHE A DS & BO DY:
Text is staggered, near left/ right margins. Far from top margin.
Body is roughly the same width as subhead.
“Floating”.
R SV P coffee shop, bar,
coffee shop, bar,
Large & prominent.
coffee shop, bar,
“Floaty” modules, not perfectly aligned.
TYPOGRAPHY
DO N’T S
Romana Light Romana Demi Other typefaces in the Romana family
Rubik bold lowe rc as e Rubik bold lowercase Rubik Medium lowercase RUBIK MEDIUM CAPS Other typefaces in Rubik; not capitalizing; not tracking the text out.
Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster Auto leading for body copy; small leading for body copy.
Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster
TYPOGRAPHY
DO N ’ T S
December meet W HAT Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster face-to-face
december meet WHAT Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster face-to-face
R SV P Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster face-to-face
RSVP Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster face-to-face
D E TAILS Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster face-to-face
DETAILS Whether we’re in a coffee shop, bar, dancing or gathered to rally, we foster face-to-face
HEADLIN E:
S UB H EAD S & B ODY:
Text is on one line. Centered. Hits top margin.
Body is too wide, too much text on one line.
Too small.
Subheads and copy are perfectly aligned/stacked.
Lowercase. No period. Default leading (one text box).
COM POSI TI ON.
December meet.
December meet.
I M AG ERY.
AM ORPHOUS MOUN TA IN B LO B S : Can be different colors. Overlapping and loosely form mountain ranges. Take up to 1/3 to 1/2 of composition. Use at least 2, or all! Can be rotated/cropped to your heart’s desire.
I M AG ERY.
December meet.
December meet. Rough cut outs. BBATX sepia photoshop action. Overlapping amorphous mountain blobs.