RENATA BARROS Selected works 2007-2009
Fugl fønix I was hired by Fantastic Norway Architects to design the façade of the Fugl Fønix Hotel, in Etne, a touristic destination in the west coast of Norway. The design was based on the bird, and covers the whole façade of the hotel. Category: 3D Client: Fugl Fønix Year: 2007 In partnership with Fantastic Norway Architects
soma magazine Soma is a free Brazilian magazine about art, culture and fashion. This is an illustration for one of their columnists. category: Illustration Client: Soma Magazine Year: 2008
Garden of forking paths The Garden of Forking Paths is a book by Jorge Luis Borges. The book was the starting point for creating a media that would relate with the content. The result were “labyrinth books�, which consisted of binding of coordinated pages. category: Experimental Client: Self-published Year: 2007
how to make it fantastic This book, part of an ongoing portfolio project for Fantastic Norway, was idealized as a form to show their method in a simple way. The first idea used different ingredients to form the numbers, an aesthetic reference to a cookbook. During the development of this work, the architects realized that this was not so effective in communicating the message, so we decided for an Instructions manual. The other proposal (next page) is inspired by elements of old-fashioned manuals and assembling leaflets. category: Portfolio Client: Fantastic Norway Year: 2008
HAPTER 2: OMPONENTS A mobile workstation
Waffles
Inhabitants
A local square
A red caravan
Struggling place
A prime mover
4
A local newspaper
5
A group of icons representing each step were created, and some pictures added to exemplify the process. The icons were used separately in other occasions, such as their Exhibition at the Venice Biennale.
fantastic Norway website Their website had to be as “fun” and unpretentious as are the architects themselves. Yet, It should be serious enough to show their work in a effective and simple form. Besides, they also wanted to be able to communicate to people - their moto - in different ways. To avoid a huge, complicated menu, all the pages work like “tools”, and can be accessed at any time, with no “returns”. category: Web Client: Fantastic Norway Year: 2007
Playcenter at school Playcenter is a tivoly park in S達o Paulo. In this project, they take kids from poorer parts of the city to the park and use the attractions as forms of relating to school subjects. This educational book was handed to students from 9-17 years old. category: Book Client: Playcenter Year: 2007 Illustration: Cesar Pelizer
fantastic Norway exhibition This was an exhibition held during the Venice Architecture Biennale, in September, this year. I was assigned the art direction of the walls and some promotional materials, such as T-shirts, flip-flops and posters. The company had a corner and wanted to show the steps of their method and the application of each. The challenge was to make all the information appealing. To solve that, every unneeded noise was removed and the information that had to stay was set in a simple and clean form. category: 3D, Posters, Promotional material Client: Fantastic Norway Year: 2008
These were posters given to the audience in the building. The quotes come from texts written about the company by sociologists, antropologists and others, placed in the back of them. .
T-shirts and flip-flops were given away to the press and friends that came to visit the caravan placed in front of the Biennale building.
Stimen Hotel The logo for Stimen hotel was created based on its architectural concept. The forms and the materials of the buildings and how they would be placed in the landscape resemble the idea of a shoal of fish. Therefore, the logo was created by the superposition of shapes that together would form a fish. Category: Identity Client: Fantastic Norway Year: 2007
THE UNGUIDE A magazine about experimental traveling and experiencing places, The Unguide was a personal project developed while doing a Master at Kusthøgskolen I Oslo, Norway. The magazine approaches tourism from a complete different perspective and uses design to inspire and provoke new forms of looking at travel. Category: Concept creation, editorial design Client: Self published Year: 2009
36
THE UNGUIDE THE SENSATION ROUTES OF SÃO PAULO
O =EE: 7BIE L;H D7 9>7F7 M?J> F´E Pingado is a classic from the Brazilian padaria breakfast, the inverted version of the cafe-au-lait. Make sure that you ask the waiter not to put too much sugar when you order it. Unless you want to start your day with a super sweet breakfast milk. Coxinha is a big hit among Brazilian snacks. Its constitution can vary depending on how mingy the cook is, but that is no reason to worry: coxinha is just like sex (or pizza): even when it is bad, it’s good. A boteco table that is not sponsored by a beer brand is not authentic. Don’t stop there. Keep looking: we promise cheap booze.
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Photo: Richard Alexander Caraballo (CC)
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THE UNGUIDE THE ROUTE OF SENSES IN SÃO PAULO
THE UNGUIDE COLOR BOOK
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?j½i h[Wb Galeria Pajé, at the downtown area of São Paulo, is “THE” place to buy electronic products. However, thousands of people (try to) shop in its narrow corridors every day, so if you are claustrophobic, you better just stay outside contemplating the huge Lego.
Pantone 012
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THE UNGUIDE THE ROUTE OF SENSES IN SÃO PAULO
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THE UNGUIDE COLOR BOOK
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THE UNGUIDE THE ROUTE OF SENSES IN SÃO PAULO
THE UNGUIDE COLOR BOOK
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At Mercado Municipal you will find from plain normal vegetables to exotic fruits, weird spices and strange meat (fancy some crocodile filet?). Some classics are the “pastel de bacalhao” and the “mortadela sandwich”, but we also strongly recommend the juice stalls, where you can combine the fruits and create your own breakfast / lunch / dinner starter.
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?cW]_d[ j^[ idem _i iWdZ And that you are about to view Oslo through very strange glasses: your creativity. Relax yourself to relate to the stories we will tell.
MAGINARY
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PERSONAL SIGHTSEEING
WHAT IS OSLO FOR YOU?
A CITY IN RED
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THE UNGUIDE STOCKHOLM SYNDROME
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THE UNGUIDE STOCKHOLM SYNDROME
Photo: Kicki (CC)
TOCKHOLM YNDROME
If you are misguided you evidently need to be un-guided. Beware. In the late 50s there was this French Dude – Guy Debord – who created a method of un-guiding, on similar assumptions. Most citizens move around in fixed routes: the number of places they stop, during a normal day, can be counted on one hand (two, at most). They have their own worries – you know, lots of ins, lots of outs, lots of what have-yous. In short, we tend to move in closed circles. Debord’s idea was that to break habits we need rules. Otherwise we fall back into the sing-song of our everyday groove. We bring our worries
5x70m2 – studentenes sommerutstilling identity The exhibition held at DogA in May 2009 used over 3000 cardboard boxes. In a co-creation with the architecture company Fantastic Norway and the institution, the communication was based on the language usually found in these objects. The logo, based on barcodes so commonly found in these boxes, included the 5 schools in the exhibition. It was in the stickers applied to the boxes and name tags. Category: Exhibition design, Identity Client: DogA, Oslo Year: 2009
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Mari Svenningsen photography The photographer wanted a logo that related to photography. The camera display was used as a graphic reference to create the initials of her name. Category: Identity Client: Mari Svenningsen Year: 2009
A dollsâ&#x20AC;&#x2122;s house The fanzine is a personal project together with the photographer Hilde Holta-Lysel, the illustrator Esra Roise, and the journalist Astri Barballa. Printed in newspaper paper, the issue zero is about the new do-it-yourself culture and was launched late august 2009. Category: Editorial design Client: Self-published Year: 2009
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CV Professional experience
Education .Master degree. 2007 – 2009 Kunsthøgskolen i Oslo [oslo national academy of arts] Created, designed and Published the magazine “the unguide” about experimental traveling . Post-graduation [Latu-Sensu] . 2003 – 2004 Faculdade de Belas Artes de São Paulo [São Paulo School of Fine Arts] Post-Graduation course and monograph on Graphic Design Wrote the article “Books that Changed the World - of Graphic Design” as a result of the post graduation course held in São Paulo School of Fine Arts. . Graduation [Bachelor degree] . 1999 – 2002 Escola Superior de Propaganda e Marketing [College of Marketing and Advertisement] Bachelor in Advertisement
.Extracurricular courses. 2004 Attendee at Congresso Brasileiro de Pesquisa e Desenvolvimento em Design - P&D [Brazilian Congress of Design Research and Development - R&D] 2009 Presenter at Pecha Kucha / Ikea about The Unguide project. 2009 Guest lecturer at BAS - Bergen Arkitekt Skole - with “design basics” workshop
Since 2002 working as a freelance designer. . Tiber A.S. [Oslo]. Dec 2008 – April 2009 Part-time graphic designer for all sorts of design materials made for the company’s clients. . Studio8 Design [London]. Apr 2008 One month Working with several magazine projects, signage and book covers. . Tempi A.S. [Oslo]. Dec 2007 Freelance graphic designer for packaging and promotional materials . Capricho Magazine [São Paulo] . Jan 2006 - Mar 2007 Working as a Senior Designer at the biggest magazine in Brazil for teenagers from 14-19 years old. The job includes, besides designing the pages, also photo production, budget management and others.
Languages
. JungleDrums Magazine and Record Magazine (London, UK) . Jan 2005 - Dec 2005 Art Director Worked designing the pages and advertisements part-time at JungleDrums, a bilingual magazine for Brazilians and people interested in Brazilian culture. Also, Record Magazine (a tv schedule mag), was published and I was responsible for creating the whole graphic project. . MalvernHouse English School (London, UK). Mar 2005 - Nov 2005 Art Director At their house agency I was responsible for creating, producing and coordinating the printing process of all the promotional materials (course catalogs, brochures, posters etc). .
Rex Design [SĂŁo Paulo] . Aug 2003 - Nov 2004: Senior Graphic Designer Rex is one of the most important design offices in Brazil, working with several clients, including Motorola and Unilever. Working at their editorial branch, mainly designing their books, catalogs and some promotional materials. . La Fabbrica do Brasil [SĂŁo Paulo] . Jan 2001 - Aug 2003 Art Director Creating, producing and coordinating the printing process of educational materials (folders, teacher books, presentations) for clients like Fiat, NestlĂŠ, Philips and Tim.
English. proficient Portuguese. proficient Spanish. proficient Norwegian. intermediate
hire me renata barros + 47.9806.0288 + 55.11.37175139 renata@renatabarros.net