Renato P. Linares 410 Auburn Way #15, San Jose CA 95129 Renato.pl22@gmail.com • 415.940.1336
I am passionate marketer and design enthusiast excited to become part of your marketing team. Highly creative and organized, I have been able to build relationships for my employers and assess key marketing influencers to improve social awareness. My previous employment in branding, writing, and publishing gives me direct experience creating marketing and content strategies. With over 2+ years in operations & customer-focused roles, I have become an excellent communicator and pragmatic problem solver.
PROFESSIONAL EXPERIENCE Marketing Specialist, DC Design (contract) June 2016 – Current Created and implemented an integral social media campaign for our summer program, increasing media relations and obtaining coverage from local journalist Led PR development, creating a cohesive voice for all content and marketing channels Managed a team of 3 writers, developing editorial calendars and managing deadlines for all blurbs, excerpts, and blogs post Increased monthly session rate by 40% via social referrals since employment - using online marketing tools (Hootsuite, Tweepi, NinjaGram) and content creation Marketing Specialist, LenderRate (contract) January 2016 - March 2016 Designed UI experience with a developer team of 15 for an online Saas product for go-to market strategy Developed copy for all marketing collateral (company website, landing pages, media kit) Headed business development researching and budgeting for conferences, seminars and summits to showcase our products and build company contact and media lists Identified markets and expanded brand new pipelines, averaging 20 cold to warm calls a day and setting meetings with top lenders in the industry Location Associate, Zipcar July 2014 - March 2015 Established working relationships with 3rd party vendors and managed 200+ locations ensuring accessibly and branding opportunities with marketing department Resolved over 60 customer concern tickets with a 95%+ satisfaction rating, trouble shooting with in-house tracking technology and locating missing vehicles. Exceeded yearly auditing goals for over 100 new location and developed inbound leads for location coordinators
PROFESSIONAL SKILLS Language: English and Spanish (fluent) - written and verbal Proficient: Microsoft Suite, Google Docs, Facebook, Instagram, Twitter, Salesforce, Mailchimp, Yelp, Wordpress, PhotoShop, LightRoom, Appsana, Slack, Hootsuite, Wordpress
EDUCATION B.S. Business Management 2011 - San Diego State University, San Diego, CA Activities & Societies: Environmental Business Club, Pilot Mentoring Program 2011