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_CONTENTS 06 15 27 36
Editorial Grupo Jaime Câmara
04 05
INSTITUTIONAL PROFILE Background Timeline Institutional Identity Brand DNA Infrastructure
07 08 11 12 14
STRATEGY AND MANAGEMENT Governance Organizational chart Business Multimedia Platform Innovation New Business
16 17 18 19 25 26
MARKET Goiás Tocantins Competitive advantages Stakeholders Content Events
28 29 30 31 32 33
PERFORMANCE Coverage Audience Social Responsibility Vision
37 38 39 41
Credits
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_EDITORIAL “GRUPO JAIME CÂMARA, THE BRAND NAME WHICH BECAME OUR IDENTITY IN 2013, REFLECTS THE RESPONSIBLE AND COMMITTED BEHAVIOR OF OUR COMPANIES TOWARDS OUR DIFFERENT AUDIENCES, ESPECIALLY THOSE LIVING IN THE COMMUNITIES WHERE WE ARE PRESENT.”
YOU ARE THE MOST IMPORTANT ELEMENT! . This new brand reflects the values put forth since the Group was founded, the same values that have been practiced throughout all these years: the human being, credibility and innovation. By reinforcing these values, we stay true to our course towards development and constant modernization.
After attaining the goals established for the past decade, regarding the management process adopted by all our communication companies, which served to consolidate our business model, we renew, once again, our commitment to the continuous pursuit of excellence in results. That has not happened by chance. We are active in a sector which is essential to the social and economic development of Brazil and we want to continue to grow, by gaining new markets and being efficient in our operations, all the while generating value to all our stakeholders. So, our universe would not be complete without you. After all, we are together, wherever you are! Jaime Câmara Júnior President
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_GRUPO JAIME CÂMARA THE ENERGY, GLOBAL VISION AND ITS KEY ROLE IN PROMOTING THE DEVELOPMENT OF ITS BUSINESS AND OF SOCIETY, WON THE JAIME CÂMARA GROUP THE HONOR OF BEING THE ONLY GROUP IN LATIN AMERICA INCLUDED IN THE 100 GLOBAL GROWTH COMPANIES NAMED BY THE WORLD ECONOMIC FORUM*. EXCELLENCE, ENERGY AND CREDIBILITY Comprised of 24 communication vehicles, with offices in the State of Goiás and Tocantins, as well as in the Brazilian Federal District, the Group has one of the largest cross media platforms in Brazil. It is an independent news provider strivings to offer credible and relevant information, cultural and leisure opportunities. * An independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.
Credibility is one of the core concepts of the Group, along with innovation, and the company places enormous value on individuals. The Group runs companies that occupy a position of leadership in their segments. They are encouraged to operate in close contact with the communities, and serve as a tool which will foster development.
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_INSTITUTIONAL PROFILE
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_BACKGROUND THE HISTORY OF THE JAIME CÂMARA GROUP IS CLOSELY CONNECTED TO THE HISTORY OF THE PEOPLE OF GOIÁS AND TOCANTINS. FOR MORE THAN 80 YEARS, GJC VEHICLES HAVE NOT ONLY TOLD THE STORY OF LOCAL SOCIETY AND OF THE DEVELOPMENT THAT HAS TAKEN PLACE IN THE CENTRAL AND NORTHERN REGIONS OF BRAZIL, THEY HAVE ALSO TAKEN AN ACTIVE ROLE IN THIS PROCESS. OUR INITIAL LANDMARK MOMENT DATES BACK TO 1935 It all started with the J. Câmara e Companhia paper and supplies shop and printing press, created by the partners Jaime Câmara and Henrique Pinto Vieira, in the former capital of the State of Goiás, in 1935, early in the 20th century. The company soon moved to Goiânia, seeking the growth opportunities that the new capital would offer. In 1937, under the leadership of the brothers Jaime Câmara, Joaquim Câmara Filho and Vicente Rebouças Câmara the company is transferred to the new capital and changes its name to J. Câmara & Irmãos.
MULTIMEDIA COMMUNICATION IN THE DNA The Jaime Câmara Group takes its first steps towards development when, on April 3rd, 1938, the first issue of the newspaper O Popular rolled off the presses. In 1961, the Group opens Radio Anhanguera, as the first radio station was then called. This pioneering vehicle of communication has been renamed and is now called CBN Anhanguera AM. Two years later, in 1963, TV Anhanguera makes its debut. It is the first TV station to retransmit Network signals in this region, thereby establishing a leadership role among different segments of the public.
EXPANSION During the subsequent years, the Jaime Câmara Group opened more than ten new television stations. All of them broadcast regional shows in addition to the shows that are part of the Rede Globo broadcast schedule. The group also opened seven AM and FM radio stations, which started broadcasting in 1979. The second daily newspaper, Jornal do Tocantins, also opened in the same year and served as a spokesperson for the campaign to create the new State of Tocantins, which happened in 1988. The 21st century brought to the Jaime Câmara Group the opportunity to change and expand once more. The growing changes taking place in the platforms used by the public caused the Group to invest in new technologies. This meant the acquisition of modern vehicles and infrastructure, aimed at offering the public a faster, easier, more practical and convenient access to the on line pages of the newspapers O Popular and Jornal do Tocantins. New digital portals were also made available. Beginning in 2007, Jornal Daqui, the third newspaper opened by the Group, becomes a national phenomenon: it has one of the most significant growth rates in the history of newspaper circulation and newsstand sales. It ranks 3rd in the country, and reached the landmark printing of 200 thousand issues, according to data from the Instituto Verificador de Circulação. The following year, TV Anhanguera makes a head start, and becomes the first television station affiliated to Rede Globo and the fourth station in the country to adopt digital broadcasting.
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_TIMELINE THE 20TH CENTURY J. Câmara e Companhia, a paper supply shop and printing press is founded in Cidade de Goiás, by partners Jaime Câmara and Henrique Pinto Vieira.
April 3rd is the day when the newspaper O Popular makes its first appearance.
TV Anhanguera takes its first steps towards becoming the undisputable leader in the State.
1935
1937
1938
1939 O Popular becomes a daily newspaper and is published from Tuesday through Sunday, the first significant technological advance represented by the acquisition of the Frankental, a German printing machine.
1944
Inauguration of Radio Anhanguera.
1956
1954
1963
The printing shop J. Câmara e Companhia is transferred to Goiânia, starts operation under a new Board of Directors composed of Jaime Câmara, Joaquim Câmara Filho and Vicente Rebouças Câmara and adopts a new company name: J. Câmara & Irmãos. The company new headquarters is built at Av. Goiás.
1967
O Popular becomes one of the first Brazilian newspapers to use a Goss Community printer and to adopt the off-set printing system.
1970
TV Tocantins in Anápolis, and Radio Araguaia FM, in Goiânia are founded.
1974
Rádio Anhanguera is founded but only in 1961 the group incorporates the new station.
Televisão Anhanguera Channel 2, in Goiânia, airs its first show.
Radio Executiva FM (DF) and Radio Anhanguera AM (Araguaína) broadcast their first programs.
1968
TV Anhanguera joins the Globo Network.
1971
The Association of Organização Jaime Câmara Employees (Afojac) is founded.
1979
Jornal do Tocantins is inaugurated.
1981
The Jaime Câmara Group moves to Setor Serrinha in Goiânia. TV Rio Formoso (Gurupi) is inaugurated.
1980
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_TIMELINE THE 20TH CENTURY The Group buys Executiva FM (Goiânia).
1983
1984 Som Juventude FM (Araguaína) becomes part of the Jaime Câmara Group.
The Jaime Câmara Foundation is created.
1985
1985 Radio Padre Luso FM (Porto Nacional) starts broadcasting.
TV Riviera (Rio Verde) and Radio Som FM (Gurupi) are inaugurated.
TV Rio Formoso (Palmas) is founded in the State of Tocantins and in the interior of Goiás, TV Rio Paranaíba (Itumbiara) airs the first regular broadcast.
This year marks the first edition of the O Popular Publicity Award.
1986 1988
As a result of the significant influence exerted by Jaime Câmara, one of the founding partners, the State of Tocantins is created. Three new television stations become part of the Jaime Câmara Group: TV Rio Vermelho (Luziânia), TV Rio do Ouro (Porangatu) and TV Pirapitinga (Catalão).
O Popular on line is launched.
1989
1993
The Telemarketing Company TMK (Goiânia) joins the Jaime Câmara Group.
1996
The site of the O Popular goes on line.
1995
1997
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_TIMELINE THE 21TH CENTURY The production processes that go into making the newspaper O Popular become computerized.
The Goiasnet Portal starts operations.
Rádio Aragarças FM (Aragarças) becomes part of the Jaime Câmara Group.
The Vrum on line classified ads section is posted and TV Anhanguera (Goiânia) goes digital.
2000
2001
TV Rio Claro (Jataí) begins to broadcast.
2005
The new offices in the city of Palmas are inaugurated.
2007
The first edition of the newspaper Jornal Daqui (Goiânia) is published and TV Anhanguera (Palmas) is inaugurated.
2002
2006
2008
The Lugar Certo on line classified ads section is launched. The 24x7 project is put in place - information and entertainment available 24 hours a day, 7 days a week. Interactivity is introduced with the creation of the Face a Face space. The reader can now discuss topics of interest and clear doubts on issues with guests being interviewed. Social networks such as Twitter and Facebook make this interaction possible. Multimedia accessibility is reinforced with the development of applications that bring the newspaper to our readers’ Iphone and Ipad.
2009
The job wanted section Admite-se is created.
2012
2011
News is posted on the Internet automatically and the content storage and search system goes on line and becomes available to all the means of communication that are part of the Jaime Câmara Group complex - printed media, TV, radio and Internet sited). The local G1 and Globo Esporte portals are created.
2013
The 4.0 O Popular is launched, along with the new Jaime Câmara Group logo.
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_INSTITUTIONAL IDENTITY _MISSION
_VISION
_VALUES
Using state-of-the-art technology to provide information, news and entertainment with ethics and responsibility where and when the demand is felt, so as to meet the information needs and expectations of the community. Supporting the wishes and the permanent search for expansion of its target audience, promoting regional development, and ensuring a just return on the investment of its shareholders and advertisers.
CONTRIBUTING TO IMPROVE THE ECONOMY, CULTURE, POLITICS AND SOCIETY.
PRIDE IN OUR HERITAGE
Respect for the culture and the history of our pioneers and of the community we serve.
RESPECT FOR PLURALITY
Pluralism, non-partyism, independence and the defense of individual and collective freedom, the private initiative and democracy.
RESPONSIBILITY
Awareness of the decisive role the means of communication play in social reality.
DRIVER FOR PROGRESS
Social and economic development of the community where we are present.
STAFF RECOGNITION AND APPRECIATION
Recognition and appreciation for the talent, dedication, loyalty and creativity of staff members, for innovation, team work and goals attained.
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_BRAND DNA
INNOVATION, APPRECIATION FOR THE HUMAN BEING AND CREDIBILITY: EVERY JAIME CĂ‚MARA GROUP COMPANY BEARS THE ESSENCE OF THIS BRAND.
Having one of the largest cross media platforms in the Country, GJC is recognized by the Brazilian market for being completely independent from other means of communication. This position lends credibility and relevance to the information that is being brought to the public.
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_EVOLUTION The Organização Jaime Câmara logo wof created towards the end of the 60, to serve as the company identification in its markets of influence - Goiás, Tocantins and the Federal District. It is the symbol of the credibility enjoyed by the newspaper, radio and television systems, which are also part of the Globo Network. The evolution of the Jaime Câmara Group brand to its present day format reflects important landmarks in the history of the communication complex.
2000: To bring in the new century, the sphere in the center contains the words: radio, newspaper and TV stations and the names of the two States in which the group concentrates its activities – Goiás and Tocantins – and the Brazilian Federal District.
2010: The word Organization finds its way back into the logo, and a new and finer font is chosen.
Until 1995: The silver and black logo denoted the tradition and seriousness of the brand, which contains the three systems that make up the organization: radio and television stations and newspapers.
2013. As a result of the Group’s new identity, the harmony becomes the key concept and the brand became more streamlined. A connection among the different medias used by the brand is also established. 1996: The color palette now includes blue, and the logo is simplified to show only the words Jaime Câmara. The sphere in the center also contains hints of yellow and red.
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TOCANTINS
GOIÁS
_INFRASTRUCTURE 8 CITIES IN THE STATE OF GOIÁS
Goiânia (GO), Anápolis (GO), Rio Verde (GO), Luziânia (GO), Catalão (GO), Itumbiara (GO), Porangatu (GO) e Jataí (GO).
4 CITIES IN THE STATE OF TOCANTINS Palmas (TO), Gurupi (TO), Porto Nacional (TO) e Araguaína (TO).
BRASÍLIA (DF)
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_STRATEGY AND MANAGEMENT
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_GOVERNANCE THE JAIME CÂMARA GRUPO REINFORCES SOUND MANAGEMENT ITS PRESENCE IN THE CENTRAL AND NORTHERN BRAZIL WITH MODERN The Group is known for its family structure and professional ADMINISTRATIVE TECHNIQUES, management and counts on a highly PROCESS OPTIMIZATION AND qualified senior staff that conducts the Group’s activities and ensures the long-term BY VALUING THE BEST permanence of the business. The corporate governance strategy developed by GJC CORPORATE MANAGEMENT rests on the following pillars: PRACTICES. PRESIDENT: New ideas and strategic guidelines for the business, organizational alignment, culture and corporate principles. CEO Strategies, policies, and processes for the business units, while enabling the feasibility of resources and goals. COO Performance measurements for the operation, which values most the interested parties within the company and the Group strategies towards clients, staff members and organizational requirements. DIRECTORS Actions, policies, and sector/specialized processes, operating and integration plans for internal activities and processes.
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_ORGANIZATIONAL CHART Chairman Presidente
President Jaime Câmara Júnior
CEO Vice-Presidente Executivo
Executive Vice-President Cristiano Roriz Câmara
COO Vice-Presidente Operações
Vice-President of Operations Ronaldo Borges Ferrante
Diretor Unidade Tocantins
Diretor Unidade Goiás
Diretor de Tecnologia
Diretor de Jornalismo
Diretor Administrativo e Financeiro
Diretor Jurídico e Institucional
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_BUSINESS BY MASTERING RADIO, TV AND NEWSPAPER TECHNOLOGY THROUGHOUT MANY DECADES, THE JAIME CÂMARA GROUP CONSOLIDATED ITS CROSS MEDIA OPERATIONS BY INCLUDING THE INTERNET.
_ 24 X 7
CONNECTION TO THE WORLD Aware of demands made by the public, the vehicles of communication that make up the Jaime Câmara Group are the interface that allow people to experience access to live content by means of a vast range of devices, such as tablets, smart phones and PCs. The amount and range of devices that are connected is only limited by the amount and diversity of individuals using them and the content which is made available.
The Jaime Câmara Group provides information and entertainment 24 hours a day, seven days a week, where and as demanded by its target public. Therefore, it is a leader in different media segments and known as the most important communication complex in the central and northern regions of Brazil.
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_MULTIMEDIA PLATFORM THE JAIME CÂMARA GROUP USES DIGITALLY SUPPORTED TECHNOLOGY TO CREATE, STORE AND DISTRIBUTE ON LINE CONTENT IN DIFFERENT MEDIA. THE GROUPS’ MULTIMEDIA INFORMATION DISTRIBUTION PLATFORM IS COMPRISED OF PRINTED, ELECTRONIC AND ON LINE COMMUNICATION VEHICLES THAT REACH A BROAD AUDIENCE.
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_11 TV STATIONS THE ANHANGUERA NETWORK TV Anhanguera Goiânia GO TV Anhanguera Anápolis GO TV Anhanguera Rio Verde GO TV Anhanguera Luziânia GO TV Anhanguera Catalão GO TV Itumbiara Goiânia GO TV Anhanguera Porangatu GO TV Anhanguera Jataí GO TV Anhanguera Palmas TO TV Anhanguera Gurupi TO TV Anhanguera Araguaína TO
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_4 NEWSPAPERS O Popular Jornal do Tocantins Daqui Daqui Tocantins
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_8 RADIO STATIONS RADIO STATIONS Executiva Goiânia Executiva Brasília CBN Goiânia Daqui Goiânia Araguaia Gurupi Araguaia Porto Nacional Araguaia Araguaína Anhanguera Araguaína
BRASÍLIA - 101.7 FM
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_1 NEWS SITE NEWS SITE Goiasnet
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_INTERATIVIDADE Com uma plataforma crossmídia, o GJC também produz conteúdos regionais para sites da Rede Globo e de classificados.
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_INNOVATION THE CAPACITY TO INNOVATE SHOWED BY THE JAIME CÂMARA GROUP, WHETHER IN PROCESSES THAT INCLUDE TECHNICAL ACTIVITIES, DEVELOPMENT AND PRODUCTION WITH MANAGEMENT OR IN THE COMPETITIVE ADVANTAGES SALES OF NEW PRODUCTS Interactivity is emphasized and multimedia IS PRESENT IN EACH OF access is reinforced by the availability of content in different platforms, but the Group’s DNA ITS 24 VEHICLES OF continues to guide its actions by seeking to provide COMMUNICATION. entertainment where and when demanded by its target
public. This done with independence, and with competitive costs.
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_NEW BUSINESS THE USE OF NEW TECHNOLOGIES HAS HELPED THE JAIME CÂMARA GROUP TO CONSTANTLY IMPROVE AND OPTIMIZE OPERATIONS AND PROCESSES.
A TECHNOLOGICAL FOUNDATION These new technologies also help implement new business. As a result of the recent economic changes that the country is going through and the constant change in consumer’s habits, the GJC does not spare any effort in its quest to explore every possibility in cross media platforms to take information to the public any time, anywhere.
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_MARKET
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_GOIÁS THE STATE IS THE 73RD ECONOMY IN THE WORLD AND A GROWTH LEADER IN THE COUNTRY The State of Goiás is full of opportunities. It is strategically located in South America and in the heart of Brazil, in the region Brazilian midwest. Brasilia, the capital of Brazil is the political and administrative center of the Country, is located within the State of Goiás. Goiânia, capital of Goiás is very close to Brasília, the capital of Brazil. It is located 180 km south of Brasília and the distance is easily covered by a pleasant two-hour drive or a 30-minute flight. The State of Goiás is also connected to every State in Brazil and the largest ports in South America by a vast network of highways, railways, water highways and airports. Goiás is a leader in this process of bringing industries to the interior of Brazil. São Paulo and Rio de Janeiro can no longer compete with the low implementation and qualified labor costs offered by the State of Goiás. This is the State that offers the best infrastructure and production transportation logistics.
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_TOCANTINS A NEW STATE WITH A GREAT POTENTIAL IN THE HEART OF BRAZIL. Created in 1988, after the State of Goi叩s was divided, the State of Tocantins is the newest among the 26 State of Brazil. It is located in the north of the country and that strategic location is very beneficial as the State shares its borders with States in the Brazilian midwest and in the northeast. More than half of the State of Tocantins (50.25%) is preserved and form a complex of preservation areas, conservation units and river basis, where visitors can enjoy such natural sanctuaries as the Bananal island (the largest river island in the world), the Cant達o, Jalap達o and Lajeado State parks, and the National Fossil Tree Monument, among others. Three important ecosystems meet in the Cant達o State Park: the Amazon, the Pantaneiro and the Brazilian Savanna systems.
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_COMPETITIVE ADVANTAGES INNOVATION Bringing together man and technology, all the while aware that technology is useless if void of creativity and humanity. For the Jaime Câmara Group, innovation does not mean merely inventing in new technology. Innovating is believing in new relationship practices, practices that are more democratic and humane, and which are made better with co-creation and appreciation for the best in each individual. Thus, the Group transforms new technology into creative material. APPRECIATION FOR THE HUMAN BEING Strengthening ties with every public is our way of showing appreciation for the human aspect. Treating everyone as they really are, individuals that are essential to the growth of the business, as their individual qualities are valued. CREDIBILITY It is ingrained in the company tradition. It was this credibility that enabled the company to becomes one of the most respected and admired communication complexes in the center and north of the country. Appreciation for its roots and pride in being part of the States of Goiås and Tocantins. The GJC is proud to publicize its origin and culture throughout its area of influence. Respect for the local culture and for its history. These are the competitive advantages that the GJC offers.
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_STAKEHOLDERS PILLARS OF DEVELOPMENT To fulfill and surpass, on a permanent basis, the expectations of its stakeholders, the GJC companies are always prioritizing their competitive advantages and dedicating special attention to their internal and external components, represented by the different segments it caters to, which are, essentially, staff members and clients. STAFF High performance teams made up of qualified professional who are ready to face new challenges. These are people who share certain special values, who believe in advancement by merit, non-partyism, respect for the individual and team spirit. Individuals who are proud of what they do, having earned recognition for their work. CLIENTS Represented by advertisers and information users, including viewers, readers, our radio audience and Internet users.
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_CONTENT RESPONSIBLE JOURNALISM The GJC communication vehicles are proud of their journalistic independence in producing newscasts and their goal is to meet the information needs of a demanding public. The content offered by the group has earned public credibility and brings high quality information and entertainment to the public.
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_EVENTS MEDIA OPPORTUNITIES Throughout all these years the Jaime Câmara Group has established a very close relationship with the communities where it is located. This relationship gave rise to projects and events that bring together public interest and media opportunities. The event calendar for 2013 includes 15 sports, business and scientific events, in addition to exhibits and fairs. They are showcases for cultural and leisure activities and for great opportunities for advancing knowledge.
ACTIONS THAT BRING ABOUT RESULTS The projects developed by GJC are robust, sustainable and can be adapted by the different regions where they take place. They are designed on the basis of surveys that determine the target audience whose potential is known to be consolidated. They deal with current topics and open many possibilities for strategic partnerships. As a result, these projects reflect the care that went into them: they bring to the public the best in each area, by using an approach which is both organized and professional and integrated to the creative and innovative personality of the GJC companies. They include relevant content that surpass their commercial results and are examples of how to improve peoples’ lives.
SPORTS EVENTS Caminhada Ecológica - this ecological hike is a unique challenge for 25 heroes who walk 310 km in five days, the distance that separates the cities of Goiânia e Aruanã, and whose aim is to raise the public awareness towards the environment.
Corrida Noturna - this nighttime race is attractive and colorful and give the runners the opportunity to take a tour of the city and learn more about the rich culture and the history of Goiânia. Rally Eco Goiás - one of the largest in Brazil. The idea is to raise the public awareness towards the environment all the while giving the participants a chance to enjoy and learn more about the Brazilian Savanna. Meia Maratona de Goiânia - organizers of this marathon encourage the participation of men and women of all ages. This half marathon provides participants with the opportunity to exercise and to get together while celebrating the anniversary of the State capital.
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Rally da Mulher - original and irreverent, this unique event showcases the challenges that the participating women have to face. Fórum das Águas - the forum, held in the State of Tocantins, is a permanent event whose goal is to raise public awareness on the importance of preserving our water resources. Circuito Mulher - a special event that caters to women. This fun race is a great opportunity for leisure and for learning how to improve quality of life. GP Goiás de Mountain Bike - Competição ciclística da modalidade mountain bike realizada em circuitos de trilhas que exigem força e habilidade.
9º GP GOIÁS DE MOUNTAIN BIKE
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_EVENTS BUSINESS EVENTS
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Pop List Goiânia - acknowledged as the most comprehensive recognition of market share acquisition in the State, Pop List is a project of O Popular held in Goiânia (GO), Palmas (TO) and Rio Verde (GO). It showcases leading brands and their marketing strategies. Os Maiores do ICMS - a great opportunity for those who are making a difference and contributing to the development of the States of Goiás and Tocantins in the different sectors, such as the economy, health, education, culture, infrastructure, sports and leisure.
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Great Place to Work - present in 45 countries, Great Place to Work is the most reliable and specialized survey on the best corporate environment in Brazil. In the Brazilian midwest, in a joint initiative with O Popular, it promotes and recognizes the Best Companies to Work for with an award. Os Maiores do ISS - Every year, O Popular and Jornal do Tocantins, the leading newspapers in Goiás and Tocantins recognize companies that are leaders in their sectors as indicated by their Service Tax payments. Their play an important role in the economy and make it possible for municipal
governments to bring benefits to the population with public investments in schools, day-care centers, gyms and clinics, as well as road paving among other improvements. Palmas Minha Cidade - é uma realização do Jornal do Tocantins. Com a participação dos moradores da Capital, seu objetivo é discutir os problemas e propor melhorias para a cidade por meio de debates que envolvam a comunidade.
SCIENTIFIC EVENTS Congresso Pensar - one of the largest events of its kind in Brazil on education. This conference is held in the cities of Goiânia and Palmas. Professionals from every State in the country come to speak on relevant topics in the area of education and to discuss and propose new strategies and solutions for the educational system in Brazilian. Agrobiz - Fórum Internacional do Agronegócio - An international forum centered on agribusiness. It is a joint initiative of the OJC group and the Federation of Agriculture and Cattle raising of Goiás (Faeg) whose goal is to analyze the Brazilian and the international agribusiness scenario.
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_EVENTS EVENTOS CULTURAIS
EXHIBITS AND FAIRS
Meu Bairro é Show - oferece aos visitantes uma estrutura completa para expor os maiores lançamentos imobiliários de Goiânia e região.
Salão do Imóvel - this real estate fair offers visitors and comprehensive infrastructure to learn about the newest and largest real estate developments in the greater Goiânia.
Executiva no Palco - projeto consolidado para o público da Rádio Executiva FM. Oferece ao ouvinte oportunidade de apreciar ao vivo o estilo de música que ouve na rádio. Goiás é Show - uma maratona de shows com 15 horas de muita música em uma estrutura moderna, proporcionando conforto, segurança, interação e diversão para um público previsto de 50.000 pessoas.
Expovestir - the largest fashion fair and exhibit in Goiás. Held twice a year, it is open to the public and brings the latest trends in clothing and accessories.
SALÃO DO IMÓVEL
DE GOIÁS
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_PERFORMANCE THE JAIME CÂMARA GROUP HAS THE LARGEST COVERAGE IN THE STATE OF GOIÁS AND TOCANTINS: 82% OF THE MUNICIPALITIES IN GOIÁS AND 86% OF THE MUNICIPALITIES IN THE STATE OF TOCANTINS.
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_COVERAGE THE OJC COMMUNICATION VEHICLES REACH OUT TO A LARGE AUDIENCE: ONE INSERTION IN EACH OF THESE VEHICLES WILL REACH 94% OF THE INDIVIDUALS ABOVE THE AGE OF 18 IN GOIÁS.
The Jaime Câmara Group has the largest coverage in the State of Goiás and Tocantins: 82% of the municipalities in Goiás and 86% of the municipalities in the State of Tocantins. The OJC communication vehicles reach out to a large audience: one insertion in each of these vehicles will reach 94% of the individuals above the age of 18 in Goiás. Ipsos Source: Estudos Marplan EGM – 2º trim/11. The greater Goiânia. Base AS, 18+ years (1,473,000 individuals).
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_AUDIENCE THE OJC COMMUNICATION VEHICLES ARE LEADERS IN THEIR MARKETS.
Audience rates and certified by reputable Brazilian institutions such as the Brazilian Institute of Public Opinion and Statistics (Ibope) and the Instituto Verificador de Circulação (IVC).
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_SOCIAL RESPONSIBILITY THE HISTORY OF RESPECT AND CREDIBILITY BUILT BY THE JAIME CÂMARA GROUP HAS LED TO THE CREATION OF THE JAIME CÂMARA INSTITUTE, IMAGINED BY JAIME CÂMARA AND FOUNDED BY HIS CÉLIA CÂMARA, IN 1995. IT WAS THEN CALLED THE JAIME CÂMARA FOUNDATION.
EMBRACING THE LOCAL POPULATION
Throughout its existence, the Jaime Câmara Institute helped more than half a million people by promoting citizenship awareness, disseminating sustainable practices and encouraging partnerships and politics based on social responsibility. The goal of the Institute is to generate growth opportunities to regional populations, by offering activities centered on culture, education, health, the environment and social development. The focus is always on promoting the basic rights inherent to citizenship, and to improve the quality of life of the people reached by the institute.
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_INSTITUTO JAIME CÂMARA PROJECTS & EVENTS As the social branch of the Jaime Câmara Group, the Institute prepares an annual calendar of projects and events with emphasis in Art Education to reach its target public, the young population of the State. Ação Ribeirinha is a project whose goal is to increase citizenship awareness, and teach fundamentals principles of health, while at the same time, providing cultural activities and leisure opportunities for the population of Aruanã, in Goiás; the Boa Visão project attempts to meet the clinical and ophthalmological needs of the school-age population; Corpo de Baile, which offers ballet and voice workshops to school children; and Projeto Vozes, whose aim is to improve vocal techniques in 8-16 year old students.
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_VISION
MOBILITY AND CONVERGENCE A pioneer in this digital age, GJC makes it very clear that in the future will bring about new solutions and business opportunities whose common characteristics are interactivity, mobility and convergence. However, the company will continue to focus on its assets, represented by its talents and credibility.
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_CREDITS GRUPO JAIME CÂMARA President Jaime Câmara Júnior Executive Vice President Cristiano Roriz Câmara Vice-President of Operations Ronaldo Borges Ferrante Goiânia, Goiás Rua Thomas Edson, 400, Setor Serrinha +55 62 3250.1000 Palmas, Tocantins Avenida Ns Dois, Quadra 102 Norte Plano Diretor Norte +55 63 3215.9550 www.gjccorp.com.br EDITORIAL Publication and layout: