RENATØ
GRAPHIC DESIGN PORTFOLIO
minimal. øptimal. creative.
2 0 1 6
portfolio •
Hej, I am
RENATØ
— RENATØ is a pseudonym of a young freelance graphic designer living and working in Belgrade, Serbia. RENATØ’s aim is creating human experiences through visually stimulating content.
— RENATØ focuses on graphic design and offers a wide array of creative services such as: • logo design • branding and corporate identity • print design • packaging design
— RENATØ’s mission is providing clients with contemporary yet timeless graphic solutions in creative and innovative ways. Thus changing the world. If just for a bit.
N F T E S
E E H M P
V A E P A
E R R T Y C E
INSPIRATION INTERESTS&
typography
scandinavian design
minimalism
architecture
geometry
Aa photography
SKILLS
Ai
Ps
Id
I T ALL STAR TS WI T H A SPARK
SHØWCASE
LOGO DESIGN
JUNE 2016
ARTVISION is a company based in Belgrade that deals with the business of photography, film, marketing and publishing. The company was seeking after a logo that would represent their business in the most simple yet memorable manner.
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The inspiration for the logo I found in the very name of the company.
The end result represents a clean and modern design which reflects simplicity and elegance.
Given the fact that the company deals with an array of different disciplines I decided to go with a stylized monogram that would be able to unite all the different aspects of their business instead of opting for one symbol as a representation of one of the aspects only.
The accentuated A and V serifs give the necessary grounding to the wordmark itself creating a visually appealing and balanced graphic solution. The symbol is custom made whereas Helvetica was used for the wordmark.
CLEAN SIMPLE ELEGANT
INSTEAD OF OPTING FOR ONE SYMBOL ONLY A MONOGRAM IS INTRODUCED AS A UNIFIER OF ALL THE DIFFERENT ASPECTS OF THE BUSINESS
øøø LOFT NEKRETNINE is a budding estate agency founded in Belgrade. were looking for a modern, slick minimalistic design for both their and visual identity.
real They and logo
Navigating the minimal space which this logo was supposed to navigate and reaching it’s full potential was a challenge. However, designing in a minimalistic environment with the stripped down elements is something that always got me most inspired and creative. Thinking big and expressing it modestly - LOFT was just right up mu alley.
The inspiration for this project was lying in the very name of the company. The word LOFT led me to think about minimalist yet well utilized spaces. That notion was incorporated into the logo and it’s accompaniying symbol itself. The symbol represents a simplified floor plan of an apartment and at the same time serves as the typographic element replacing the letter O. Regarding the colour scheme - the light colour gray seemed as a perfect match for the company that deals with selling and renting open spaces. Vast and cant on one hand and full of potential and vision on the other. Font used in the project was Gotham - light and bold weights.
SLICK MODERN
JULY 2016
øøø TONČEV GROUP is a newly founded hotel in one of Sebia’s cities called Nis. The client wanted to overhaul their image since they acquired the hotel. They were asking for a modern and elegant logo to represent their business and overall visual identity.
No definite instructions were given. The brief read modern, expensive, timeless and elegant.
Seeing as they were looking for a timeless logo, I instantly decided to opt for a some sort of a logotype.
The symbol represents a classy monogram, a stamp of times past and those that are yet to come.
After experimenting with various forms and shapes it dawned on me that the ideal logo for the hotel didn’t have to be either or - it could be both : logotype for the hotel name and a symbol as a sign of recognition.
The logo structure is pyramidal reflecting hierarchy and balance. Font used in the project was Trajan.
VISUAL IDENTITY
øøø “Bullar” is a brand stemming from Stockholm, Sweden. The company was founded in 1956 by a pastry visionary Hans Mykke, native Swede who decided to take over the world by a chain of bakeries specializing in making traditional Swedish cinnamon rolls called buller. Having built a strong contemporary brand, Hans’ offsprings are looking to expanding their business all across the Europe. This is a story of a brand with a long local tradition being catapulted into the European market with an aim of spreading both cultural and coolinary tendencies of Stockholm allowing everyone to enjoy the Swedish traditional pastry Europe-wide.
bullar / bun; a small bread roll /
The “Bullar” symbol is a representation of a strong element of the entirety of the logo itself. The mere symbol depicts a stylized version of a cinammon bun. With inviting curvy lines, it stands for a pastry variety that is at the very core of the “Bullar” brand.
THE ANATOMY OF THE LOGO
USAGE
When used on the white background, the colours should always be the ones set by default (#f4ad6f)
When used on the white background, the colours should always be the ones set by default (#f4ad6f)
USAGE
The entire logo can be replaced by its symbol alone. However, the logotype cannot be used on its own.
TYPOGRAPHY
Typography used in the project is Gotham. Gotham is the typeface that represents a font that is friendly, inviting yet modern, bold, classic and elegant. For different usages three types of Gotham family type has been used: 1. Gotham Bold 2. Gotham Light 3. Gotham Extra Light
COLOUR
CMYK
RGB
0
96
29
55
4
#F4AD6F
68
44
PACKAGING
øøø
SKIN is a student project regarding packaging and visual identity. The aim of the project was developing practical skills when designing packages for certain products. The product I choose to brand was a night skincare cream for women. The main inspiration was Scandinavian design with aspects of luxury, elegance and freshness.
MISCELLANEOUS
VISUAL IDENTITY FOR A THEATRE PLAY
I was commisioned to create visual identity for a theatre play “The Cannary Soup”.
BOOK COVER
CONTACT
renatographicdesign@gmail.com https://www.behance.net/renatostudios www.instagram.com/renatostudios