You Can Have a Successful Career with BHHS Metro Realty by Renee Heintz

COMPANIES:

# Agents: almost

39000

# Offices: over

MONTANA Floberg Real Estate | Billings Montana Properties | Bozeman

1100

NEBRASKA Ambassador Real Estate | Omaha NEVADA Nevada Properties | Las Vegas NEW HAMPSHIRE Spencer-Hughes Real Estate | Wolfeboro Verani Realty | Londonderry

# States:

LOUISIANA Bobby Tallo Realty | Hammond Sarver Realty | Lake Charles

MARYLAND Bowen Realty | Hagerstown Homesale Realty | Baltimore

OKLAHOMA Anderson Properties | Tulsa Benchmark Realty | Shawnee

Last updated: August 24, 2015 ©2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

OFFICES: ALABAMA Auburn Daphne Dothan Gulf Shores Mobile Pine Robertsdale Semmes ARKANSAS Bentonville Jonesboro Wynne ARIZONA Carefree Fountain Hills Goodyear Mesa Payson Peoria Phoenix Pine Scottsdale Tempe Tucson CALIFORNIA Bellflower Benicia Beverly Hills Brentwood Calabasas Canyon Lake Camarillo Cardiff By The Sea Carlsbad Carmichael Castro Valley Cerritos Chatsworth Chula Vista Corona Del Mar Coronado Covina Cypress Dana Point Danville Del Mar El Dorado Hills Encino Escondido Eureka Fairfield Fremont Fresno Garden Grove Gardena Guerneville Hacienda Heights Huntington Beach Irvine La Jolla La Mesa Ladera Ranch Laguna Beach Laguna Niguel Lakewood Lancaster Livermore Lodi Long Beach Los Angeles Los Banos Los Olivos Manteca Mission Viejo Modesto Moorpark Napa Newport Beach Northridge Norwalk Oakland Ontario Orinda

Oxnard Pacific Palisades Palm Springs Pasadena Paso Robles Pismo Beach Pleasant Hill Pleasanton Rancho Cucamonga Rancho Santa Fe Redondo Beach Redwood City Rolling Hills Estates Sacramento San Bruno San Clemente San Diego San Francisco San Ramon Santa Ana Santa Barbara Santa Maria Santa Monica Seal Beach Sherman Oaks Sierra Madre Sonora South Gate South Pasadena Stockton Thousand Oaks Torrance Tracy Turlock Twain Harte Ventura Victorville Visalia Walnut Walnut Creek Westlake Village Westwood Whittier Yorba Linda Yuba City COLORADO Beaver Creek Boulder Castle Pines Colorado Springs Denver Eagle Edwards Fort Collins Greeley Gypsum Loveland Pueblo Vail CONNECTICUT Avon Branford Bristol Brookfield Colchester Darien East Hampton Enfield Essex Farmington Glastonbury Granby Greenwich Madison Marlborough Middletown Milford Mystic New Canaan New Milford Newington Newtown Niantic North Haven Old Saybrook

Ridgefield Rowayton Shelton Simsbury South Windsor South Woodstock Southbury Southington Southport Stamford Stonington Trumbull Vernon Rockville Wallingford West Hartford Westport Wethersfield Wilton Windsor DELAWARE Bear Bethany Beach Hockessin Lewes Newark Rehoboth Beach Wilmington FLORIDA Atlantic Beach Aventura Belleair Bluffs Boca Raton Bonita Springs Boynton Beach Brooksville Cape Coral Clearwater Cocoa Coral Gables Coral Springs Delray Beach Fernandina Beach Fleming Island Fort Lauderdale Fort Myers High Springs Indian Rocks Beach Jacksonville Jupiter Key West Kissimmee Lakewood Ranch Longwood Marco Island Miami Miami Beach Naples Ocala Oldsmar Orange City Orlando Oviedo Palm Beach Gardens Palm Coast Pembroke Pines Pensacola Plantation Ponte Vedra Beach Port Richey Port Saint Lucie Punta Gorda Rockledge Saint Augustine Saint Cloud Saint Petersburg Santa Rosa Beach Sarasota Stuart Sun City Center Sunrise Tampa The Villages Titusville Trinity Valrico

Venice Wellington Wesley Chapel Weston Windermere Winter Haven Winter Park Zephyrhills GEORGIA Alpharetta Athens Atlanta Canton Cornelia Cumming Douglasville Dunwoody Evans Fayetteville Fort Oglethorpe Gainesville Hoschton Marietta Mcdonough Newnan Peachtree City Roswell Savannah Smyrna Snellville Statesboro Suwanee Woodstock HAWAII Lahaina IDAHO Boise Twin Falls ILLINOIS Arlington Heights Barrington Belvidere Bloomingdale Champaign Chicago Crystal Lake Deerfield Edwardsville Elgin Elk Grove Village Elmhurst Evanston Evergreen Park Glen Ellyn Glenview Harvard Hinsdale Lake Forest Libertyville Mc Henry Mount Prospect Naperville Northbrook O Fallon Palatine Palos Park Park Ridge Rockford Saint Charles Schaumburg Western Springs Wheaton Winnetka Wonder Lake Woodstock INDIANA Anderson Bloomington Camby Carmel Columbus Elkhart

Evansville Fishers Floyds Knobs Fortville Goshen Greenfield Greenwood Indianapolis Jeffersonville Lafayette Lebanon Mishawaka Mitchell Muncie Noblesville Plainfield Seymour Terre Haute Valparaiso Zionsville IOWA Altoona Ankeny La Porte City Waterloo West Des Moines KANSAS Augusta Leawood Lenexa Newton Topeka Wichita KENTUCKY Berea Bowling Green Covington Lexington Louisville Richmond LOUISIANA Denham Springs Hammond Lake Charles MAINE Auburn Bangor Dexter Ellsworth Freeport Kennebunk Saco Sanford Searsport South Portland Waterville MARYLAND Annapolis Baltimore Bel Air Berlin Bethesda Columbia Elkton Hagerstown Lutherville Olney Pikesville Potomac Rockville Roland Park Severna Park Timonium Waldorf Westminster MASSACHUSETTS Belmont Concord Haverhill Hudson

Littleton Maynard Medfield Medway Natick Needham North Andover Norwood Plymouth South Easton Sudbury Wareham Wellesley Hills Wellfleet Westborough Whitinsville Wrentham Yarmouth Port MICHIGAN Ann Arbor Battle Creek Beaver Island Birmingham Caledonia Centreville Charlevoix Cheboygan Clarkston Colon Commerce Davison Eastport Edwardsburg Fenton Gaylord Grand Blanc Grand Haven Grand Rapids Harbor Springs Indian River Kalamazoo Mancelona Marshall Monroe New Buffalo Northville Petoskey Plainwell Portage Richland Richmond Saginaw South Haven Sturgis Three Rivers MINNESOTA Cannon Falls Edina Lakeville Minneapolis Owatonna Plymouth Rochester Shakopee MISSISSIPPI Yazoo City MISSOURI Arnold Blue Springs Cameron Cape Girardeau Chesterfield Festus Hazelwood Lake Ozark Saint Joseph Saint Louis Saint Peters Town and Country Troy Washington Wentzville

MONTANA Big Sky Billings Bozeman Ennis Hamilton Missoula Polson Twin Bridges NEBRASKA Lincoln Omaha NEVADA Henderson Las Vegas NEW HAMPSHIRE Amherst Atkinson Bedford Belmont Center Barnstead Derry Exeter Hampton Londonderry Manchester Meredith Moultonborough Nashua Portsmouth Salem Tilton Windham Wolfeboro NEW JERSEY Basking Ridge Bayonne Brigantine Caldwell Cherry Hill Clinton Franklin Galloway Haddonfield Hamilton Hasbrouck Heights Hillsborough Hoboken Ho Ho Kus Livingston Manalapan Margate City Marlton Martinsville Medford Metuchen Millstone Township Montclair Morristown Mount Laurel Mountain Lakes Mullica Hill New Providence Northfield Ocean City Princeton Princeton Junction Rumson Sayreville Sea Isle City Somerset South Plainfield Sparta Stone Harbor Summit Turnersville Vernon Verona Vineland Watchung Westfield Wyckoff

NEW MEXICO Albuquerque Las Cruces Los Lunas Rio Rancho Roswell Ruidoso Taos NEW YORK Adams Albany Beacon Camillus Cazenovia Clifton Park Croton On Hudson Del Mar Eastchester Fishkill Hopewell Junction Lagrangeville Lake George Larchmont Liberty Monticello New Hartford Niskayuna North Syracuse Oswego Palaski Pawling Peekshill Pittsford Queensbury Rensselaer Rhinebeck Saratoga Springs Scarsdale Spencerport Watertown NORTH CAROLINA Asheville Brevard Bryson City Chapel Hill Charlotte Durham Fayetteville Goldsboro Greensboro Hendersonville Hickory Highlands Huntersville Jacksonville Kernersville Morrisville Pinehurst Raleigh Southern Pines Waynesville Winston-Salem NORTH DAKOTA Fargo OHIO Akron Amherst Ashtabula Avon Beavercreek Chardon Cincinnati Columbus Dayton Eastlake Gahanna Granville Greenville Hilliard Jefferson Lakewood Lima

Madison Marietta Medina Mentor Moreland Hills New Albany New Bremen Painesville Pickerington Powell Sandusky Solon Stow Strongsville Wadsworth West Chester Westerville Westlake OKLAHOMA Ada Broken Arrow Edmond Midwest City Oklahoma City Owasso Piedmont Shawnee Tecumseh Tulsa Yukon OREGON Beaverton Bend Canby Clackamas Eugene Florence Gresham Lake Oswego Mc Minnville Netarts Newberg Portland Roseburg Salem Sandy Scappoose Stayton Sunriver Yamhill PENNSYLVANIA Allentown Allison Park Beaver Belle Vernon Bethlehem Blue Bell Bryn Mawr Butler Camp Hill Carlisle Chadds Ford Chambersburg Clarks Summit Collegeville Coopersburg Coraopolis Cranberry Twp Dallastown Danville Devon Donegal Doylestown Easton Elizabethtown Ephrata Exton Forty Fort Gettysburg Gladwyne Greensburg Hanover Harleysville Harrisburg

Haverford Hershey Jenkintown Kennett Square Lancaster Lansdale Lewisburg Ligonier Lock Haven Lower Gwynedd Macungie Malvern McMurray Media Moreland Hills Mount Joy Murrysville Narberth New Hope Newtown Square Philadelphia Pittsburgh Quarryville Reading Rosemont Schnecksville Schuylkill Haven Sewickley Shavertown Shrewsbury Slatington Slippery Rock Southampton Unionville Wayne West Grove Williamsport Yardley York RHODE ISLAND Newport Watch Hill Westerly SOUTH CAROLINA Columbia Conway Easley Greenville Greer Mount Pleasant Myrtle Beach Simpsonville Summerville Sumter TENNESSEE Brentwood Chattanooga Clarksville Crossville Hixson Johnson City Signal Mountain TEXAS Alvin Amarillo Arlington Austin Bellaire Canyon Lake Cedar Park Colleyville Corpus Christi Dallas Decatur Dripping Springs Fort Worth Fulshear Galveston Georgetown Granbury Grapevine Hempstead Houston

Huntsville Katy Keller Kingwood Lake Jackson Longview Lubbock Magnolia Mc Allen Mc Kinney Mesquite New Braunfels Pearland Plano Richmond Round Rock San Antonio Southlake Spring Branch Sugar Land Temple The Woodlands Tyler West Lake Hills UTAH Eden Heber City North Salt Lake Ogden Park City Salt Lake City VIRGINIA Alexandria Chesapeake Daleville Dumfries Fairfax Fredericksburg Hardy Leesburg Newport News Reston Richmond Roanoke Stafford Suffolk Vienna Virginia Beach Williamsburg Winchester Woodbridge WASHINGTON Battle Ground Bellevue Burien Federal Way Kennewick Kent Lynnwood Olympia Puyallup Seattle Shelton Spokane Vancouver Yakima WEST VIRGINIA Parkersburg WISCONSIN Kenosha Onalaska Sheboygan Wauwatosa WYOMING Cody Gillette Jackson

Last updated: August 24, 2015

Lead REsource MANAGE LEADS THE WAY YOU WANT Lead REsource is a sophisticated tool to manage leads immediately or, whenever a buyer is ready to act.

AUTOMATED AUTOMATED AUTOMATED Lead captured Lead captured onLead captured on on affiliate website affiliate website affiliate website

on Lead captured Lead captured onLead captured on affiliate website affiliate website affiliate website

YES YES YES AssignedAssigned lead to Assigned lead to lead to CRM assigns assigns lead CRM assigns leadCRMlead Is lead our Is lead listing? ourIs listing? lead our listing? listing agent/auto listing agent/auto listing agent/auto to office/eTeam to office/eTeam to office/eTeam membermember member NO NO NO accept accept accept Round-robin Round-robin autoRound-robin auto auto assignments assignments leadassignments to lead to lead to next eTeam nextagent eTeam next agent eTeam agent Lead accepted Lead accepted Lead accepted

HYBRIDHYBRID HYBRID

ACCOUNTABILITY ACCOUNTABILITY ACCOUNTABILITY

Lead accepted Lead accepted Lead accepted

Full lead contact Full leadFull contact lead contact information information information revealed revealed revealed and and added andtoadded to added to agent contacts agent contacts agent contacts

Lead captured on on Lead captured onLead captured affiliate website affiliate website affiliate website YES YES YES Assigned lead to lead to Is lead ourIs listing? lead our Assigned listing? lead to Assigned Is lead our listing? listing agent/auto listing agent/auto listing agent/auto accept accept accept NO NO NO OR OR OR lead Hot lead intogoes intolead Hot leadHot goes intogoes Warm lead Warm goeslead goes Warm goes Agentand Group Agent and Group Agent Group CAMinto Group CAM Group intoand CAMinto Group follow/round robin androbin follow/round robinfollow/round and manual follows andmanual follows manual follows auto rules routing autorules routing rules auto routing CAM assignment CAM assignment CAM assignment

Full leadFull contact lead contact Full lead contact information information revealed information revealed revealed and added andtoadded and to added to agents contacts agents contacts agents contacts

lead contact Full lead contact Full leadFull contact information information revealed revealed information revealed andtoadded and to added to and added agent contacts agent contacts agent contacts

LEAD RESOURCE CRM: The Lead REsource CRM offers our affiliates and agents some of the deepest lead management, incubation and marketing capabilities available in the industry. It provides the affiliate with the capability to decide when and under what conditions leads will be sent to an agent as determined by a comprehensive set of leadrouting rules. Whether the lead is assigned immediately or incubated at the company level, Lead REsource ensures that agents and affiliates will stay informed about their potential clients’ online activity.

The CRM solution is built around the idea that not every client is ready to purchase immediately and by providing the agent with important information - properties a client is saving, where they have set up saved searches, how frequently the customer is logging in, and more the agent can tailor their marketing efforts to match the client’ s readiness to engage with the agent. The system offers a fully customizable marketing tool that allows the agent to provide customers with personalized “Action Plans” that helps the agent stay in constant communication.

If the agent wants to set up a personal phone call with the customer, this is easily accomplished via the system’s calendaring capability and can even be done automatically with an “Action Plan.” Regardless of the agent or company’s methodology for incubating and marketing to prospects and customers, the Lead REsource system has the ability to satisfy everyone’s requirement.

Good to know.™ ©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

Marketing REsource YOUR ONE-STOP, ONLINE LOCATION FOR MARKETING MATERIALS No matter what type of marketing materials are needed, they can be founded here.

The Marketing REsource is your onestop, online location for highly effective, personalized marketing materials: • Video • Audio • Print • eCards • eNewsletters • Online presentations • Social media • Online Presentations • Social Media Need to market a property? The Marketing REsource is integrated with the MLS Simply select a listing and the eCard, flyer, postcard or door hanger is automatically populated with the property information. Literally in seconds. All content is automatically personalized and branded. Materials are template based and allow a high degree of customization, all the while maintaining the Berkshire Hathaway HomeServices branding and messaging.

The Marketing REsource puts those materials right at your fingertips. And it doubles as a great internal communication and recruiting tool as well. • Property/listing information • Seller/buyer help/information • Door hangers • Announcements • Special event announcements and invitations • Market updates • Business-building • Farming/prospecting • Agent self-promotion • Affiliate promotion • Recruiting • Training

Content is easily searched, accessed, customized and shared via a broad range of publishing channels: • eCards • Online viewing • Post to social media • Embed codes for websites and blogs • Downloadable PDFs • Print-on-Demand

Good to know.™

©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

The Mobile App SEARCH ON THE GO WITH OUR HOMESEARCH MOBILE APP Customers can SEARCH for a home: • Download today! Text BHHS to 87778 • Full IDX search capabilities** • Map search • Refine search criteria • Search open houses and new listings Customers can save their favorite properties and search preferences. You can share your app with past, present and future clients via your own personalized text code and URL. ‘Share App’ button sends your App to social sites, text messages and emails. • You can have your own personalized app for a low monthly fee,* branded to you with your contact information. • Leads on all listings go to you. • Search includes all IDX listings from your MLS.** • Leads will also appear on your Mobile REsource dashboard via REsource Center.

*App services are offered by SmarterAgent. **Must be a member of the MLS.

From the Sign ... to Online. MARKETING STRATEGIES, RESOURCES, LUXURY & RESORT Our network stands among only a few organizations entrusted to use the storied Berkshire Hathaway name, a name representing strength, integrity, trust and universal respect. As important, Berkshire Hathaway HomeServices offers a wealth of real estate tools, resources and programs – all geared for your long-term growth and prosperity.

2014 MARKETING STRATEGY Berkshire Hathaway HomeServices focuses considerable resources on creating lasting impressions for consumers across North America. The 2014 marketing campaign for Berkshire Hathaway HomeServices leverages both traditional and digital media. Our 2014 advertisements will appear in many media outlets, including: • The Wall Street Journal (print & digital) • Unique Homes • Prestige (print & digital) • Robb Report • duPont Registry • Real Estate Magazine • REALTOR® Magazine Cable TV • BBC America • Bloomberg Television • CNN • FOX News Channel • FOX Business News • HGTV • MSNBC • TNT • Science Channel • History Channel • USA

RESOURCES AT YOUR FINGERTIPS Berkshire Hathaway HomeServices offers a robust suite of productivity and marketing tools and resources known collectively as the Global Network Platform.

• Marketing REsource Enjoy the benefits of your very own marketing assistant. Create, personalize and share effective, eye-catching communications and use our powerful media center for direct marketing. • LearnCenter REsource LearnCenter REsource is your tool for real estate best practices and educational training that will help you reach your professional goals. Peruse a wide array of Web-Based Training (WBT) courses and browse our Virtual Instructor-Led Training (VILT) sessions – all at the reach of your fingertips. • Commercial REsource Commercial REsource - your commercial information exchange – is a proven, successful commercial real estate technology platform available to network affiliates to post their commercial listings and sales associate biographies which roll up to the berkshirehathawayhs.com website. • Seller AdvantageSM Use this online, interactive tool for your sellers. It provides key information on the impact of your online presence, a competitive overview of the market, and allows you to enter showings, open houses, and feedback from potential buyers. • Market Activity Report Stay in touch with past and prospective customers by providing them with information on the real estate market within a specific area.

LUXURY COLLECTION The Berkshire Hathaway HomeServices Luxury CollectionSM marketing program has been created to assist Luxury Collection Specialists in the marketing of luxury properties. The program has been specifically designed to leverage the strength of the Berkshire Hathaway name, while providing special marketing pieces and opportunities for this upscale market.

RESORT PROPERTIES INTERNATIONALSM Take advantage of these marketing materials that will adapt to the resort market in which you are working. Whether you market ski chalets or vacation properties, ranch homes or southwestern villas, our materials will set you apart from your competition.

Inside Access MAKING BUYERS AND SELLERS MORE INFORMED Only Berkshire Hathaway HomeServices can provide the type of information buyers and sellers need to make more informed and intelligent decisions. Inside Access Berkshire Hathaway HomeServices’ Inside AccessTM provides answers to common real estate questions not often found on the majority of real estate websites. Buyers and sellers can take advantage of Berkshire Hathaway HomeServices nationwide VOW strategy to better educate themselves with respect to real time market movement. No other company can provide Berkshire Hathaway HomeServices unique mix of market data tools designed to simplify the real estate buying or selling process. Registering with Inside AccessTM allows consumers to take advantage of: Sold & Off-Market Data − Ability to create broad off-market data searches, including the capability to save searches specifically on pending and sold listings − Recent auto generated nearby sales comparables Greater Listing Details − Greater availability of data fields over traditional real estate websites. Examples can include: room dimensions, expanded details on home features, lot features, tax data, etc. Market Trends − Active data

− Sold data

− Trending data ● Listing Price History ● Days on market ● Price per square footage ● Medians and price ratio data Inrix Drive TimeTM Commute time is always a factor in any real estate buying decision Inrix Drive Time TM provides the answer. This feature takes the guess work out of commute times by providing realistic drive times calculated with historical traffic knowledge combined with real-time traffic data. Analytics include real-time GPS data, road sensors, traffic cameras and crowd sourcing to provide highly accurate commute data.

Good to know.® ©2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

LearnCenter REsource ONLINE AND VIRTUAL TRAINING COURSES THAT SUPPORT YOUR PROFESSIONAL GROWTH AND BUSINESS GOALS The LearnCenter REsource management courses provide you with the skills and tools to build and enhance your management career, as well as manage your sales professionals’ learning activities. LearnCenter REsource is your tool for real estate best practices and educational training that will help you reach your professional goals. Peruse a wide array of Web-Based Training (WBT), Virtual Instructor-Led Training (VILT), recorded sessions, training videos and downloadable resources designed to meet the needs of all audiences at all levels of production and experience. • Web-Based Training (WBT) courses are available anytime you want to login and learn. Browse the course catalog and select a training path that fits your business needs. • Virtual Instructor-Led Training (VILT) sessions are scheduled on the LearnCenter almost daily. Browse the training calendar and enroll in the sessions you want to attend. Engage with a live instructor and other participants through your Internet-enabled computer or tablet. • The Resource Library contains an array of training resources available to download and print directly from your computer. In addition, explore the library of training videos and recorded sessions to enhance your learning experience. In addition to building a LearnCenter platform compatible with current web browsers, the system is also as mobile as you are. Visit LearnCenter on your tablet device and take advantage of our mobile learning options. With enhanced mobility and compatibility, LearnCenter makes expanding your real estate knowledge easy.

Good to know.

©2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

Marketing REsource YOUR ONE-STOP, ONLINE LOCATION FOR MARKETING MATERIALS No matter what type of marketing materials are needed, they can be found here.

WITHOUT

COMPROMISE At Berkshire Hathaway HomeServices, luxury is not a choice, it is an expectation. With our expertise in the more rarefied echelons of real estate, we have access to properties that rise above the rest—and the acumen to bring them to your doorstep. For more information visit www.berkshirehathawayhs.com

The Marketing REsource is your onestop, online location for highly effective, personalized marketing materials: • Video • Audio • Print • eCards • eNewsletters • Online presentations • Social media Need to market a property? The Marketing REsource is integrated with the MLS. Simply select a listing and the eCard, flyer, postcard or door hanger is automatically populated with the property information – literally in seconds. All content is automatically personalized and branded. Materials are template based and allow a high degree of customization, all the while maintaining the Berkshire Hathaway HomeServices branding and messaging.

Good to know.

Media Resources TARGETED AND FOCUSED MEDIA PLAN The overarching marketing plan for Berkshire Hathaway HomeServices in 2015 includes a broad array of media vehicles including consumer broadcast and digital, sponsorship of strong cable programming, consumer publications and corresponding digital efforts; SEO/SEM, trade print and digital.

A BUYERS GALLERY OF FINE HOMES 速

速

息2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.速 Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

*App services are offered by SmarterAgent. **Must be a member of the MLS.

Good to know.

Online Exposure THE HOME SEARCH PROCESS More than 90%* of consumers use the Internet to search for their new home. To get your property extensive online exposure and attract multiple competitive buyers, Berkshire Hathaway HomeServices will syndicate your home to these websites:

berkshirehathawayhs.com

PLUS OVER 300 ADDITIONAL WEBSITES POWERED BY ZILLOW, TRULIA AND HOMEFINDER.

Good to know.

速

*According to National Association of REALTORS速 2013 Profile of Home Buyers and Sellers, the use of the Internet in the home search rose slightly year-over-year to 92%. 息2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.速 Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

From the Sign ... to Online. MARKETING STRATEGIES, RESOURCES, LUXURY AND RESORT Our network stands among only a few organizations entrusted to use the storied Berkshire Hathaway name, a name representing strength, integrity, trust and universal respect. As important, Berkshire Hathaway HomeServices offers a wealth of real estate tools, resources and programs – all geared for your long-term growth and prosperity.

2015 MARKETING STRATEGY Berkshire Hathaway HomeServices focuses considerable resources on creating lasting impressions for consumers across North America. The Berkshire Hathaway HomeServices leverages both traditional and digital media. Our advertisements appear in many media outlets, including: • The Wall Street Journal (print & digital) • Unique Homes (print & digital) • Prestige (print & digital) • Robb Report • duPont Registry • Real Estate Magazine • REALTOR® Magazine (print & digital) • Scripps Network • HGTV (on air & digital) • The Cooking Channel • GAC • The Travel Channel • DIY

RESOURCES AT YOUR FINGERTIPS Berkshire Hathaway HomeServices offers a robust suite of productivity and marketing tools and resources known collectively as the Global Network Platform. • Marketing REsource Enjoy the benefits of your very own marketing assistant. Create, personalize and share effective, eye-catching communications and use our powerful media center for direct marketing.

• LearnCenter REsource LearnCenter REsource is your tool for real estate best practices and educational training that will help you reach your professional goals. Peruse a wide array of Web-Based Training (WBT) courses and browse our Virtual Instructor-Led Training (VILT) sessions – all at the reach of your fingertips. • Commercial REsource Commercial REsource - your commercial information exchange – is a proven, successful commercial real estate technology platform available to network affiliates to post their commercial listings and sales associate biographies which roll up to the berkshirehathawayhs.com website. • Seller AdvantageSM Use this online, interactive tool for your sellers. It provides key information on the impact of your online presence, a competitive overview of the market, and allows you to enter showings, open houses and feedback from potential buyers. • Market Activity Report Stay in touch with past and prospective customers by providing them with information on the real estate market within a specific area.

LUXURY COLLECTION The Berkshire Hathaway HomeServices Luxury CollectionSM marketing program has been created to assist in the marketing of luxury properties. The program has been specifically designed to leverage the strength of the Berkshire Hathaway name, while providing special marketing pieces and opportunities for this upscale market.

LUXURY COLLECTION SPECIALIST Certification is earned after a sales associate has completed three luxury transactions within a 2 year period.

Good to know.

Seller Advantage INFORMED SELLERS CAN MAKE BETTER DECISIONS It often comes down to simple math: The more people who see a listing, the greater the chances for a fair and timely sale of the property. Berkshire Hathaway HomeServices employs one of the industry’s most comprehensive strategies ensuring maximum exposure of a property to buyers searching in your area. Seller Advantage also provides sellers with an overview of the competitive selling landscape to help them – and you – make strategic pricing decisions to quickly sell their home at an agreeable price. LISTING PRESENTATION REPORT Berkshire Hathaway HomeServices’ Seller Advantage program gives sellers sound information and decision-making tools throughout the home-sale process. Our Listing Presentation Report will show you exactly how many potential buyers are searching a specific neighborhood for homes similar to theirs. LISTING ACTIVITY REPORT Further, once a homeowner has listed a home with you - a Berkshire Hathaway HomeServices agent he/she will receive our Listing Activity Report detailing how many times their home has appeared in potential buyers’ search results and how many times their listing has been viewed.

MARKET ACTIVITY REPORT Perhaps a homeowner is not ready to sell, but would like a sense of buyer interest in their neighborhood and in homes like theirs. Regularly, the Market Activity Report will show them just how many people are searching in their neighborhood for a home like theirs. They’ll also gain specific market updates including new listings, price changes and status changes.

Such comprehensive information, combined with the guidance of you, as their Berkshire Hathaway HomeServices agent, gives them unmatched advantages as they list and sell their home.

Good to know.

Social Moments #1 #HASHTAG Definition: A word or phrase preceded by a hash or pound sign (#), used to identify messages related to a specific topic.

Did you know? The concept of hashtags was

Used with:

created organically by Twitter users as a way The concept of the hashtag was created organically by Twitter users

to categorize messages.

as a way to categorize messages. Twitter recommends using no more Otherwise known as . . . Little digital filing

than two hashtags in a single tweet, although you’ll see many more

cabinets that catalogue and store all of the

than this used, despite how much it eats away at the 140-character

information surrounding a given keyword to

limit. On Twitter, the most popular hashtags often make up the Trending Topics.

which the hash sign (#) has been attached. You can include hashtags in your Facebook posts but note that What it’s good for . . . Using a hashtag turns

hashtags on Facebook aren’t nearly as important as they are on

a given word into a clickable link that helps

Twitter or Instagram.

people find posts about topics they’re most interested in. Hashtags are important to help those who may be interested in what Where it goes in your copy . . . Hashtags can

you’re posting easily find your photos. However, you are limited to 30

occur anywhere in a post – at the beginning,

hashtags per Instagram post (but please don’t use them all).

middle or end. What you can’t do . . . Numbers are allowed

On Pinterest, hashtags are only clickable and searchable in pin

in hashtags on Instagram, but not on Twitter or

descriptions. Note that clicking on a hashtag in a pin description will

Facebook.

not only bring you to a page with all pins that have used the hashtag but also to pins that have used a similar word or phrase.

Three Ways to Use Them: 1. Great news! #Homeprices are up this week! #RealEstate 2. I’ve got a great new listing with amazing views of the ocean. #ListingOnTheBluffs 3. Have you seen my new yard signs? #SpotTheSign #BHHSRealEstate

Good to know.

Social Moments #2 INSTAGRAM A popular photo-sharing app to post and view images on the go. Did you know? Instagram was created in 2010 as a small project by two San Francisco-based developers. The name “Instagram” is a combination of “instant camera” and “telegram.” To begin … Download the app on your mobile device and register using your email or Facebook account. Choose a username, add a default picture, write a description – remember to include your website – and you’re ready to start posting! Where your photos can go … Be sure to set up your additional social media accounts (Profile > Settings > Share Settings) so you can share photos on other platforms. Instagram allows sharing to Facebook, Twitter, Tumblr, Flickr and foursquare. What you can’t do … Although you will have a website – www.instagram.com/USERNAME – you won’t be able to upload photos from your desktop. Instagram only allows users to upload from their mobile devices.

Best Practices • Follow relevant accounts to appear in their “Explore” tab. • Tag, tag, tag! The more accounts you tag in your photos, the more likely your photo will be seen by a wide range of Instagram users. Also, there’s a chance the account you tag will “regram” your photo, much like a retweet on Twitter. • Never upload blurry photos. Especially if you’re using Instagram to post a photo of your listing, make sure the photo is crisp and clear. • Try to use hashtags in your caption and limit the number of hashtags you use after your description. Hashtags on Instagram are a great way to increase the audience of your post but use them sparingly. Limit yourself to using no more than five hashtags per post. • Like and comment on others’ photos to increase the exposure of your Instagram account. • Always ask permission before uploading a photo your client may deem private or personal. • Remember that Instagram is a public forum, just like a Facebook business page, and photos should be appropriate and professional. • Be creative. Creativity on Instagram wins! How to Use Instagram in Your Business • Post behind-the-scenes images of your business. • Post listings or just-sold homes. • Post 15-second property tours. • Engage with local businesses, clients and consumers. • Add your location to a listing post to send those who view the photo to a map of the home. • Celebrate holidays, milestones and awards.

Good to know.

Social Moments #3 TWITTER A popular micro-blogging social media platform used to share messages in 140 characters or less. To begin ... Visit twitter.com/signup to register for an account. Did you know? Twitter was originally named “Twttr.”

TWITTER TERMS: Tweet: A message sent via Twitter containing 140 characters or less. Retweet (or RT): A “retweet” is when you copy a given tweet sent by another user and tweet it again on your timeline. You can either do it by copying and pasting the tweet and adding RT before it or else by using the two arrows underneath each tweet, the “retweet button.” This button will send the tweet to your timeline. Hashtags: You can think of Twitter hashtags as discovery tools that play an incredibly important role in helping users find relevant information that matters to them. Search #realestate and you’ll see tweets that show what users are saying about real estate right now. Trending Topics: These are the most tweeted-about topics at this very moment. If news breaks while you’re on Twitter, you’ll see the hashtag or topic skyrocket to the top of your trending topics. You can localize your trending topics to reflect the most popular topics being tweeted about in your market. Direct Messages: Using this Twitter feature, you can directly message another user. Note that the user must follow him or her and you must follow them in order to send a direct message.

Favorites: Think of favorites as the “Like” button on Facebook. The favorite button is the star below each tweet. A list of all tweets you’ve favorited will appear at the top of your profile. Follow: You can follow accounts using the Follow button on each user’s profile. Twitter Lists: Twitter lists are a great way to separate your followers. For instance, you can create a list of your clients (and see only their tweets when you click on this list). Or, you can create a list of real estate news accounts. The possibilities for Twitter lists are endless! Pinned Tweet: This relatively new feature of Twitter allows you to pin a tweet to the top of your timeline and it will stay there until you pin it or pin another tweet above. Pin a great message about your business and watch engagement on your tweet climb! Promoted Accounts, Tweets and Trends: Twitter offers several ad products to boost followers and engagement. When you see an account, tweet or trend listed as “promoted,” this means the user paid money to have their content seen. Mentions: Use the “@” symbol” to mention a user in a tweet. This user will get a notification that you’ve tweeted about him or her. Users can mention your account by using the same symbol in their tweet.

Good to know.

Social Moments #3 TWITTER BEST PRACTICES: Keep your Twitter account fresh by tweeting at least a few times each week. • Make sure to take advantage of all the personal marketing possibilities within a Twitter profile. Update your default photo with your latest headshot, include a great cover photo and write an engaging bio with information about your business and a link to your website. • Retweet and respond to tweets to engage other users. • Use a program like Google URL Shortener or Tiny URL to shorten long links into a few characters so you don’t use all of your character count by posting a long link. • Follow national and local media publications and real estate reporters. Many of these accounts will follow you back. Also, reporters and publications tend to ask for pitches or look for sources on Twitter, so be ready with a great story about your business you can share! • Share articles of interest to your Twitter page by using the share icons above or below most online stories.

• Try not to use too many hashtags in one tweet. They’ll take away from your character count and could annoy readers of your tweet. • However, do include one, two or even three hashtags to expand the potential reach of your tweet and help interested users discover your content. • Be sure to check with your clients before mentioning them in a tweet. • Favorite others’ tweets as a way to show them you liked the information shared. • Unlike Facebook, Twitter does not have the capability to split your account into a personal profile and a business page. Remember, your Twitter page is a reflection of who you are as a real estate professional. • Try to limit any automatic feeds tweeting out your listings. Instead, post your listings individually and include a nice, short description and attach a great photo. • Photos take up about 23 characters in your tweet, so whenever you’re including one be aware that your message will have to be shorter.

• Tweet a link to information about a new listing. Include a description of the property and a photo with each tweet. • Post your properties in all phases of the transaction; just-sold homes, properties in escrow and just-listed houses, to name a few examples. • Engage with local businesses, potential consumers and media publications. • Be creative and show your personality in your tweets. Potential clients will visit your Twitter page to find out more about you beyond your website, so make sure your tweets reflect exactly who you are. • Make sure your Twitter presence complies with all state and local laws regarding advertising.

Good to know.

Marketing Value Proposition REsource BERKSHIRE HATHAWAY HOMESERVICES – VALUE PROPOSITION Our mission: Berkshire Hathaway HomeServices is committed to creating value to our affiliates, and delivering a brand identity that is smart, distinctive and captures our commitment to quality. THE VALUE IN OUR TEAM – HELPING YOU GROW YOUR BUSINESS • Strength in our Brand – Our design, color and components support and promote the strength, trust and confidence that exemplify the brand’s classic heritage. • We’re your digital ally with an unmatched Global Network Platform (GNP) – GNP is Berkshire Hathaway HomeServices’ technology platform to help maximize productivity and grow your business in today’s market. Components include: national and affiliate websites, lead management, CRM, extranet, marketing platform, mobile capabilities and social media. o Mobile capabilities include expanded property search tools and lead management capabilities for agents o Social media services include the ability to manage multiple accounts from a single platform o Marketing REsource is your marketing assistant. Choose how you want to market yourself and/or your listing using eCards, postcards, flyers, doorhangers, and more. This powerful marketing tool, created exclusively for our affiliate network, has hundreds of branded editable templates for you to use and then track through detailed metrics reporting how your recipients engage with your marketing pieces. You can also easily populate your listing templates with content from the MLS. Integration with XpressDocs allows for print-on demand and mailing of your postcards, flyers, etc. • We are the source for leads! – A new national website delivers an outstanding search experience and drives online leads to our network. Through Inside Access™ you also gain an accurate price estimate of the home you want to buy or sell powered by actual MLS data. Plus, view current information about surrounding neighborhoods, schools, the economy, the environment and much more without even registering. Enhanced lead management tools help you efficiently and effectively manage, incubate and convert these leads. We also provide multi-brand broker-to- broker referral opportunities.

NATIONAL PROMOTION: TAKING BERKSHIRE HATHAWAY HOMESERVICES TO MARKET • We retained BBDO Minneapolis, a global advertising agency, in support of the Berkshire Hathaway HomeServices brand to create and execute an ongoing advertising campaign. We retained Edelman, a global PR agency, in support of the Berkshire Hathaway HomeServices brand, ongoing publicity and consumer research promotion.

• Gain access to industry expertise and leadership – We offer networking events, productivity and management training, industry intelligence and best practices shared across all brands. • Growing the Global Network – Intended future expansion of the Berkshire Hathaway HomeServices brand into Europe, Asia and around the world. HELPING AFFILIATES DO BETTER BUSINESS • Business Consulting will focus on building effective business strategies, setting short and long-term targets and implementing Berkshire Hathaway HomeServices tools and services to achieve results. • Service Consulting is delivered based on an annual calendar of event topics and objectives. Consultants engage in viral, web-based, phone and occasional live meetings with their affiliates. They are also responsible for identifying companies that are candidates for growth. Adoption of the LEAD recruiting program, delivery of the “lite” operations reviews, business planning and affiliates’ engagement of Berkshire Hathaway HomeServices tools and services are key objectives of the Service Consultant.

• Luxury Collection and Resort Properties International are marketing programs created to offer unrivaled customer service and superior knowledge of the luxury market to the world’s most high-end consumers. The target audience for these marketing programs is adults 25-54. SUPPORTING COMMERCIAL REAL ESTATE NEEDS • We continue to support the commercial real estate business within the Berkshire Hathaway HomeServices network, though we do not offer a separate commercial- only franchise. • Affiliates may subscribe to the Commercial Information Exchange (powered by Orion) and have access to the complete suite of services offered by that platform or have commercial-listing only access allowing them to list their commercial properties on our public website or within our commercial agent network. GET CONNECTED AND LEARN MORE AT OUR MEETINGS, CONFERENCES AND LIVE EVENTS • Berkshire Hathaway HomeServices network meetings and conferences include an annual Sales Convention and Top Performer conference (Summit).

• Ongoing Education: The Training and Education Department will provide a comprehensive training program in a wide variety of convenient formats.

Good to know.

Vision & Mission Our company and all of our employees are guided by these vision and mission statements.

Vision Berkshire Hathaway HomeServices’ vision is to be the best recognized and most highly respected homeownership services brand in the United States and worldwide.

M ission Berkshire Hathaway HomeServices’ mission is to provide services and support that significantly increase the growth and profitability of the Network’s affiliates and agents.

Good to know.

9/12/2015

https://www.bhhsresource.com/PREACenter/ArticleManagement/ArticleViewer.aspx?ArticleId=1545&pv=true Print this page

Homes for the Holidays

Many sellers feel that they should wait until after the holidays to list their homes. This program educates these clients that there are some advantages to selling your home during the holidays. Because even during the holiday season, serious buyers continue to look for their dream home. Don’t miss out on any listings.

Advantages

Holiday Marketing Considerations

Twinkling with holiday lights, your house will shine bright to eager buyers looking for their perfect home.

Approve all showings of your home (qualified buyers) and work with you on availability (no lock box)

Temperature isn’t the only thing dropping this winter; mortgage rates are near historic lows.

Yard sign, coming soon/or exclusive listing rider (upon request)

Homes are new beginnings for buyers and sellers. When the clock strikes midnight on New Year’s Eve, sellers will want to start fresh and buyers will want to be all settled into their new home.

Tax benefits are the ultimate holiday gifts for both buyers and sellers who close before the end of the year. (See your tax advisor for more details and the best advice to take advantage of a transaction that takes place before Dec. 31.)

No open house, unless requested No print advertising Address of home will be withheld from online marketing

Serious buyers are out. Your home won’t be subject to casual window shoppers, (they’re too busy at the mall or on their computer searching for holiday gifts). Buyers have extra time off from work, which means more hours in their day to search for a home. You can increase your relocation business. January is typically the month when employees are transferred to new positions. To capture these buyers, your home must be on the market now because they often can’t wait until spring. Special ecards and a Homes for the Holidays flyer have been created in the Marketing REsource to promote this program. You can send the ecards over the next couple of weeks. You can distribute the flyer at Open House and Holiday parties – use it as a door hanger. Win these listings now to start your new year off right.

Updated 22Feb2015

https://www.bhhsresource.com/PREACenter/ArticleManagement/ArticleViewer.aspx?ArticleId=1545&pv=true

1/1

9/12/2015

https://www.bhhsresource.com/PREACenter/ArticleManagement/ArticleViewer.aspx?articleId=1553&pv=true

Print this page Berkshire Hathaway HomeServices Military REsource: Always On Duty

In appreciation for all they do to protect our freedoms, Berkshire Hathaway HomeServices has designed a program to market specifically to our military families and individuals. It is called Always on Duty. If you market in an area with a large population of military (and government employees), we hope you will use this program to help our service men and women buy and sell their homes. Many times a military family is relocated to a new area of the United States and then the active service person is deployed. What a great feeling to know that they have not left their family with a new home that may “have issues.” To assure these families that they are buying homes that meet their needs, we provide peace of mind by requiring all properties marketed with the Always on Duty program carry three assurances: 1. Home is located within 25 miles of an active military installation 2. Home is priced within 5% of Fair Market Value* as determined by a local Comparative Market Analysis 3. Home carries a 1year home warranty

A broker can enhance this program with additional assurances from his company as s/he deems appropriate. Always on Duty also allows you to attract buyers and sellers as Berkshire Hathaway HomeServices will facilitate a cash rebate**. Visit http://hc.hsfaffiliates.com/military for more information. Marketing materials for this program are available in the Marketing REsource area on REsource Center. Just search for 'military' to find eCards, postcards, web banners, ads, flyers, PowerPoint template, doorhangers and an overview brochure of all the marketing pieces. All pieces are editable, affiliatebranded and customizable. Files for large posters, and banners are also in the Marketing REsource for downloading to take to a local copy/print shop. Billboard artwork is provided for your local OutofHome provider. XpressDocs will have letterhead, folders and notecards that complement the Always on Duty marketing materials. Specs for the Always on Duty sign rider have been provided to the Berkshire Hathaway HomeService preferred sign companies. Have Questions? / Need help setting up your program? Contact Home Connections at 8662248895 or the Affiliate Assistance Hotline. *A Comparative Market Analysis is based on comparable property sales but does not constitute an appraisal. The actual fair market value of any property is the price agreed on by a willing buyer and a willing seller.

** Cash rebates and/or commission discounts are subject to individual state law. Go to http://hc.hsfaffiliates.com/military to review full terms and conditions.

Updated 20Apr2015

https://www.bhhsresource.com/PREACenter/ArticleManagement/ArticleViewer.aspx?articleId=1553&pv=true

1/1

Right now, there are remarkable possibilities on your horizon. Wouldn’t it be great to start that journey with the fastest growing group in the business – Berkshire Hathaway HomeServices Metro Realty Just picture: a company with worldrenowned support and superior resources to help you build your success, one that also offers highvisibility recognition and great rewards potential. So, make the call. And let’s talk your future and ours…a dynamic teaming that just could be the very definition of good to know.

Renee Heintz Sales Professional reneeheintz1@gmail.com 6087922664 www.lacrossewihomes.com

11225 W. Bluemound Rd. Wauwatosa, WI 53226 © 2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.