3603QCA – Major Studio Project Assessmet Item 2, 3 and 4 Renee Lohmann s2944767
Part 1 – Products
Assessment Item 2 – Product Development Assessment Item 3 – Build a Brand
Part 2 – Cause-related Marketing Assessment Item 4 – Cause-related Marketing
Part 1 – Products
3603QCA – Major Studio Project
Assessmet Item 2 – Product Development Renee Lohmann s2944767
Products Blue Scales
Light Blue Ice
Olive Celtic Knot
Silver Star
Red Lantern
Purple Moroccan Tile
In use
Purple Moroccan Tile
Purple Moroccan Tile
Red Lantern
Blue Scales
3603QCA – Major Studio Project Assessmet Item 3 – Build a Brand Renee Lohmann s2944767
Brand Overview
Red Hound is a venture that aims to give owners of large dogs a choice when selecting a collar. When you see a collar for a large dog in a pet shop, they tend to have large studs, which can make a friendly bulldog look menacing. Red Hound aims to change that.
Stationery
Invoice
Business Cards
Swing Tag
Packaging
Tote Bag
Social Media
Website
Concept Store
End of Assessment 3
Part 2 – Cause-related Marketing
3603QCA – Major Studio Project
Assessmet Item 4 – Cause-related Marketing Renee Lohmann s2944767
The Event
In conjunction with RSPCA, Red Hound will start a new event called the Red Rescue Walk. At this new event, you can buy a collar and $20 from each collar will go to the RSPCA. There will also be other products that you can purchase at the event, including t-shirts and a dog breed information book. The Red Rescue walk will commence on the third Saturday of August.
Logo
RESCUE
The Branding Poster
Web Ad
The Products T-shirts
Bandana
Information Book
Rubber Wristband