MSP Assessment items 2, 3, 4 - Final Submission

3603QCA – Major Studio Project Assessmet Item 2, 3 and 4 Renee Lohmann s2944767

Part 1 – Products

Assessment Item 2 – Product Development Assessment Item 3 – Build a Brand

Part 2 – Cause-related Marketing Assessment Item 4 – Cause-related Marketing

Part 1 – Products

3603QCA – Major Studio Project

Assessmet Item 2 – Product Development Renee Lohmann s2944767

Products Blue Scales

Light Blue Ice

Olive Celtic Knot

Silver Star

Red Lantern

Purple Moroccan Tile

In use

Purple Moroccan Tile

Purple Moroccan Tile

Red Lantern

Blue Scales

3603QCA – Major Studio Project Assessmet Item 3 – Build a Brand Renee Lohmann s2944767

Brand Overview

Red Hound is a venture that aims to give owners of large dogs a choice when selecting a collar.

When you see a collar for a large dog in a pet shop, they tend to have large studs, which can make a friendly bulldog look menacing. Red Hound aims to change that.

Stationery

Invoice

Business Cards

Swing Tag

Packaging

Tote Bag

Social Media

Website

Concept Store

End of Assessment 3

Part 2 – Cause-related Marketing

3603QCA – Major Studio Project

Assessmet Item 4 – Cause-related Marketing Renee Lohmann s2944767

The Event

In conjunction with RSPCA, Red Hound will start a new event called the Red Rescue Walk. At this new event, you can buy a collar and $20 from each collar will go to the RSPCA. There will also be other products that you can purchase at the event, including t-shirts and a dog breed information book.

The Red Rescue walk will commence on the third Saturday of August.

Logo

RESCUE

The Branding Poster

Web Ad

The Products T-shirts

Bandana

Information Book

Rubber Wristband