Media kit berlitz tour brazil 2014 21 6 2013 by Rene Frey

BRAZIL 2014 INSPIRATIONS

PARTNER DOCUMENTATION

ABOUT US

Berlitz is a household name across the world, famed not only for language schools but also as a provider of best-selling language and travel guides. Berlitz draws on years of travel and language expertise to bring a wide range of travel and language products, including travel guides, maps, phrase books, language-learning courses, dictionaries and childrenâ&#x20AC;&#x2122;s language products.

Berlitz travel products are packed with all the information you need for a perfect trip, and are regularly updated by our team of expert local authors. Wherever it is youâ&#x20AC;&#x2122;re going - a short break, the trip of a lifetime, a cruise or a business trip, Berlitz can provide the ideal guide for your needs.

L4Media AG is a media agency that offers ready-made products in digital and traditional form, together with services related to launches of new products. It was established in 2011 by separating the Electronic Business Department at Langenscheidt KG.

INTRODUCTION EVENT

THE 2014 FIFA WORLD CUP

For the ďŹ rst time in 64 years, footballâ&#x20AC;&#x2122;s most prestigious tournament comes to the shores of Brazil. A passionate crowd are set to witness a true feast of football.

GOAL

To provide fans with all information they might need Our mission is to provide fans, visitors or tourists with all information they might need during the Event and make their trip safe, enjoyable and highly rewarding.

SOLUTION

Premium Magazine with Travel Application Get the unique hybrid product consisting of a premium magazine and travel application for smartphones and tablets for all travellers.

CONCEPT INSPIRATION Organizing the trip to Brazil for your clients and need a give-away? Home-delivered before the trip, the Berlitz Inspirations magazine will inspire with fabulous images and illuminating background stories, and inform with hundreds of useful travel tips to help your clients spend a safe, enjoyable and unforgettable time in Brazil.

SERVICE Travellers can start planning their trip at home by adding sights, restaurants and to-do lists via QR code to the fully integrated smartphone and tablet Application. With its interactive maps, schedule planner and carefully chosen recommendations, the App will also come in handy during the trip. Top sights, restaurants, bars and activities â&#x20AC;&#x201C; as well as your own personal must-see lists â&#x20AC;&#x201C; can be added to the route planner and scheduled. Audio phrasebooks will help you to communicate, too.

SOCIALISING The App will allow your clients to let their friends know how wonderful the trip was with your company. Fully integrated social media features will encourage them to share comments, rate experiences and connect with friends and new contacts.

PREMIUM MAGAZINE The 250-page FULL COLOUR (format approx. 22.5 cm x 29,8 cm ) premium magazine IN 5 LANGUAGES (English, German, Spanish, French, XXXX) will introduce football fans to the unique atmosphere of the upcoming tournament in Brazil. The magazine will present illuminating articles, interviews and evocative images from across the host country and the 12 host cities.

MAIN SECTIONS • Football – all about the World Cup, the all-time top players Brazilian football stars and stadia

• Insight on Brazil – society, culture and lifestyle • Insight into the 12 Host Cities – city reportage, top sights, top rankings of recommended restaurants and nightclubs, Fan Zone with valuable information for fans

HOST CITIES ● Rio de Janeiro ● Sao Paulo ● Brasilia ● Salvador ● Belo Horizonte ● Fortaleza ● Recife ● Porto Alegre ● Natal ● Cuiaba ● Curitiba ● Manaus

TRAVEL APPLICATION MAGAZINE IN YOUR POCKET! Interactive travel application for smartphones and tablets (operating iOS and Android) in 5 language versions (English, German, Spanish, French, XXXXX) with updated information on Brazil and the 12 Host Cities. Free for magazine readers.

TAILOR-MADE TRAVEL INFORMATION TO MAKE THE MOST OF YOUR TRIP • Featuring all the top sights plus the best restaurants, shops, nightclubs and activities • Comprehensive travel tips: transport to Event zone, emergencies, local tour guides and more • Augmented reality • Ready-made routes and tools to create your own routes • Offline maps without roaming costs • Audio phrasebook • Add, share, rate and comment on points of interest

TRAVEL APPLICATION

DISTRIBUTION TARGET GROUP • Travellers to Brazil during June 2014 invited by Sponsors, Organisations, Companies • Individual travellers with tour operator’s arrangements • Age Group 30+, Men 55 % / Woman 45 % • Education and income above average, hedonistic lifestyle • Travellers are usually families or groups, two readers per copy

TARGET CIRCULATION Direct Distribution

40’000 copies

Selected Newsstand

25’000 copies

Free Distribution

10’000 copies

Minimum Circulation

75’000 copies

COMMERCIALS PARTNERS PRODUCT PRICING • Retail price € 29.95 incl. application • Magazines will be equipped with a banderole at your discretion (minimum 100 copies)

• Discounts

100 copies 500 copies 1000 copies 2500 copies 5000 copies

10 15 20 25 30

% % % % %

ADVERTISING RATES 1/2 page 4c

€ 7’500

1/1 page 4c

€ 13’500

2/1 pages 4c

€ 21’500

2/1 page 4c starter of the magazine

€ 24’500

Second Cover page Third Cover page Fourth Cover page

€ 17’500 € 15’500 € 19’500

Gate folder

€ 29’500

Completion Discounts

€ 15’000 € 25’000

5% 7.5 %

€ 40’000

10 %

PARTNER PACKAGE PROMOTE YOUR BRAND VALUE • Presenting Partner with your logo on the cover page, • Limited availability, maximum of five partners • PR article double page, e.g. your brand in Brazil, interview • Integration in editorial section, mobile application, maps • Double page advertising opening section • 1000 magazines for your guests, languages at per your choice, banderole • Special rate for more magazines • Package discount Pricing: 2/1 page advertising

€ 24’500

2/1 page PR article

€ 21’500

1000 magazines

€ 29’900

Logo cover, maps, apps

€ 12’500

Gross value

€ 88’400

Package Discount 30 % Net value

-€ 26’520 € 61’880

CUSTOMISATION OFFER MORE PERSONALISED OPTIONS The publisher is offering many more options to individualise the product to your needs, e.g.

• Adding benefits for your brand in the electronic version • Individual magazine version without advertisements • Tailor made magazine versions with your own editorial • Additional language versions • Implementation of your idea – do not hesitate to ask us

INITIAL SCHEDULE

Pre-sales / premium placements January/ February 2013

Sales kick-off

Deadline

Mai 2013

December 2013

Publication Date April 2014

The Berlitz story began in 1877 when Maximilian Berlitz devised his revolutionary method of language learning. Over 130 years later, Berlitz is a household name across the world, famed not only for language schools but also as a provider of best-selling travel guides. We work together with our sister brand, Insight Guides, to bring you the highest-quality, most up-todate content possible.

Thank you for your attention and continue the story!