DAILY AUDIENCE
200
20
CITY PROFESSIONALS DIGITAL SCREENS
YEAR CONTRACT
Live Stream: london: https://play.renewchannel.com/ Follow us on our twitter feed @RenewTweet. Â You can view our live streams to London, Singapore and New York using these links. Thank you.
singapore : https://play.renewchannel.com/#sg new york: https://play.renewchannel.com/#ny
oohtv Extending Reach
4th screen reaching consumers on the move 1. 2. 3. 4.
TV Screen PC Screen Mobile/iPad Screen Out of Home Screen
The format
32� Portrait LCD Screens Anti glare sun light readable Energy efficient backlit LED technology Screen resolution 1,366 x 768 5% of content is City of London 95% Renew schedule content v advertising
Â
Adaptable planning
Can be bought out of multiple media budgets
Online
On Air
In Print
On-Street
OOH
OOH Activation
D6 creative
Wraps
Special Builds
offers Â
Connected, Mindful & Engaged
Connecting with a mindful audience
The City Exclusivity Where no other media owner has erected on-street permanent displays
Media Convergence Continue exposure to digital outdoor & TV campaigns in high footfall locations
Targeted and Impactful Your message in the Finance District seen 6-8 times everyday on multiple locations
Live updates Streamed live data on street to influence the Finance community
Renew Research Findings, Crowd DNA October 2012
Illusive audience: Light TV consumers Our Audience
Na-onal Average
15 hours TV per week
35 hours TV per week
94% own smartphone
40% own smartphone
50% own tablet
11% own tablet
80% purchased last month
38% purchased last month
*Na3onal average (Ofcom, July 2012): tablet ownership is 11% and 40% own smartphone
Audience
£30bn disposable income • • • •
90% ABC1 audience Core age demographic 25-44, m:f (55:45) Average income of £83,000 per annum Highest employment density
7% 11%
17%
45% 55%
100-800k people per sq. km 65%
Male
18-‐24
25-‐44
45-‐54
55+
*Source Astbury Marsden, Evening Standard 21st Nov , 2011
Financial Audience
6.6m Renew viewers v other financial media *Source: Intelligent Space Parntership reach analysis (15,500 per panel per day) and City of London worker breakdown (21% Banking, 10% Financial, 13% Insurance)
+ +
+
+
Connected, Mindful & Engaged
555,935 commuters travel into the City by Underground 30 million foot fall on the street COUNTS'('2011'('annual'entries'&'exits (C)$Copyright,$London$Underground$Limited,$2012 Counts'by'station
•
Travel into Central London by car is decreasing
•
Train and underground remain the most popular ways to travel in to Central London
•
Renew is located directly outside the busiest stations reaching the commuter audience
Station
Exit Weekday
London$Bridge$$$$$$$$$$$$$$$$$$$$$$ $$$$$101,013 Liverpool$Street$$$$$$$$$$$$$$$$$$$ $$$$$107,346 Bank$&$Monument$$$$$$$$$$$$$$$$$$$$ $$$$$$87,584 Tower$Hill$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$33,145 Moorgate$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$40,454 Old$Street$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$34,941 St.$Paul's$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$28,264 Chancery$Lane$$$$$$$$$$$$$$$$$$$$$$ $$$$$$29,768 Temple$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$18,528 Barbican$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$15,812 Manor$House$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$13,471 Aldgate$East$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$13,957 Mansion$House$$$$$$$$$$$$$$$$$$$$$$ $$$$$$13,204 Aldgate$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$10,919 Cannon$Street$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$ 7,529 Blackfriars$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ V Total
'''''555,935
Annual Entry$+$Exit million $$$$$$$$$$$$$$65.4 $$$$$$$$$$$$$$63.6 $$$$$$$$$$$$$$47.8 $$$$$$$$$$$$$$21.6 $$$$$$$$$$$$$$21.2 $$$$$$$$$$$$$$21.0 $$$$$$$$$$$$$$17.1 $$$$$$$$$$$$$$16.0 $$$$$$$$$$$$$$10.0 $$$$$$$$$$$$$$$9.2 $$$$$$$$$$$$$$$9.2 $$$$$$$$$$$$$$$9.2 $$$$$$$$$$$$$$$7.4 $$$$$$$$$$$$$$$6.2 $$$$$$$$$$$$$$$4.0 $$$$$$$$$$$$$$$V '''''''''''' 329.2
* Source London Underground entry and exit data 2011 and TFL planning CAPC survey, 2007
By Foot
Walking is the main mode of transport in the City • 90% of journeys under 1/2k are by foot • 37% walk into the City compared to 19% who drive in 100 90
6%
rail
80 70
17%
37%
60
underground Bus
50
Taxi
40
16%
30 20
3%
10
19%
0 under 0.5km
0.5km-‐1km
1-‐2km
3%
Car Cycle Walk
*Source TFL
The Outdoor TV Channel
Peak day-parts 08.00, 13.00 and 17.30 Travelling$ Working/Studying$
50.00%$
Watching$TV$
Greater audience
Renew%Network%
40.00%$
30.00%$
20.00%$
10.00%$
0.00%$ 06:00$ 07:00$ 08:00$ 09:00$ 10:00$ 11:00$ 12:00$ 13:00$ 14:00$ 15:00$ 16:00$ 17:00$ 18:00$ 19:00$ 20:00$ 21:00$ 22:00$ 23:00$ *Source: IPA Touchpoints 2011 + Intelligent Space Partnership Footfall Analysis - City of London
Locations Premium & Corporate
Gresham Street
Heron Tower
JP Morgan
Highest Density
100 Renew Pods in highest density footfall and traffic areas
* Intelligent Space Partnership Footfall Analysis - City of London
Locations City Mainline Stations
Home of over 200 investment banks 100 law firms and 30 accountancy firms
Renew%Network%in%the%City%of%London
Heron Tower
Sites Aldgate(Street/Station Appold(Street Bank Barbican Camomile(St( Cannon(St Chancery(Lane Cheapside Eastcheap/Great(Tower(Street Fenchurch(Street/Station Fetter(Lane( Fleet(Street( Gresham(Street( High(Holborn/Holborn(Viaduct Houndsditch( King(Edward(Street( Liverpool(Street Lombard(Street London(Wall Ludgate(Circus( Mansion(House(Station( Moorgate Newgate(Street( Old(Broad(Street Queen(Victoria(St St(Martin's(Le(Grands( St(Paul's(
Pods (((((((((((((((((((( 4 (((((((((((((((((((( 2 (((((((((((((((((((( 4 (((((((((((((((((((( 3 (((((((((((((((((((( 1 (((((((((((((((((((( 8 (((((((((((((((((((( 1 (((((((((((((((((( 10 (((((((((((((((((((( 5 (((((((((((((((((((( 7 (((((((((((((((((((( 2 (((((((((((((((((((( 1 (((((((((((((((((((( 4 (((((((((((((((((( 10 (((((((((((((((((((( 1 (((((((((((((((((((( 2 (((((((((((((((((((( 3 (((((((((((((((((((( 1 (((((((((((((((((((( 9 (((((((((((((((((((( 1 (((((((((((((((((((( 1 (((((((((((((((((((( 3 (((((((((((((((((((( 2 (((((((((((((((((((( 1 (((((((((((((((((((( 6 (((((((((((((((((((( 2 (((((((((((((((((((( 6
Professional Audience
“Reaching 3.0m professionals each market day.”
Research
Objective: ‘ What do consumers think of the Renew concept, content & visibility ’ and what other digital media do they use
Renew Research Findings, October 2012
Regularly noticed: Building a daily dialogue with the audience
89% have noticed pods before
62% notice them once a day/ nearly everyday Only 11% hadn’t noticed the pods
Renew Research Findings, Crowd DNA October 2012
Clear and Illuminated: Majority audience agree the screens are clear well lit & convenient height
% agree
89%
89%
68%
“ Those tube updatesClear have saved me a few times too!”
“They’re unmissable! Also impressive that Right height Well illuminated
John, 33, Analyst
James, 39, Project Manager
you can see detail from so far away”
Renew Research Findings, Crowd DNA October 2012
95% agree they look at the screens due to content
Height
1.3m
Width • Broadcast real time content 18 hours a day (06.00-23.59) including live share price
*Source Crowd DNA Research commission Oct 2012 99 sample size
2 week Campaign
2 week Campaign Screen Costs 200 screens in 100 locations 5” ad every 30 seconds or 10” ad every 60 seconds 5” ad 120 spots per hour or 10” ad 60 spots an hour 18 hours per day 30,240 5” spots or 15,120 10” spots 30m footfall OTS 6-8
£150 per screen panel per fortnight: £30,000 gross media
PaSponsorship ckage Summary Packages
Clock Markets Coffee Beer Sandwich Paper TV
Sub-‐Total
1 year 6 months PerRates/Spots 3 mnths 2 QRates/Spots 1 QRates/Spots uarter uarters Annum Planning Rate Spots Planning Rate Spots Planning Rate Spots 130,650 30,888,000 234,000 61,776,000 429,000 123,552,000 78,390 8,320,000 140,400 16,640,000 257,400 33,280,000 39,195 3,120,000 70,200 6,240,000 128,700 12,480,000 36,582 2,600,000 65,520 5,200,000 120,120 10,400,000 28,743 1,560,000 51,480 3,120,000 94,380 6,240,000 52,260 9,828,000 93,600 19,656,000 171,600 39,312,000 78,390 13,728,000 140,400 27,456,000 257,400 54,912,000 444,210
70,044,000
795,600
140,088,000
1,458,600
280,176,000
Campaign Reporting
Accountability delivering more than we sell DELIVERY The CNBC Campaign went live as scheduled on the 10th of September. The campaign in Week 1 was 95.1% compliant against schedule. The Campaign between Day 2 to Day 5 in WK1 was 100.6% compliant against schedule. The campaign in Week 2 was 116.0% compliant against schedule.
Delivery(v(Scheduled MON/DAY1
CNBC+Access+Middle+East CNBC+Closing+Bell+ CNBC+WEX+ CNBC+Capital+Connection CNBC+SquawkBox CNBC+GENERIC
+++++++++14,389 +++++++++13,705 +++++++++++4,807 +++++++++14,551 +++++++++35,270 +++++++++74,783 Daily+Delivered +++++++157,505
WK1+DELIVERED
+++++++++++++++++87,215 +++++++++++++++++85,628 +++++++++++++++++58,884 +++++++++++++++++86,447 +++++++++++++++226,568 +++++++++++++++481,849 ++++++++++++1,026,591
WK2+DELIVERED
+++++++++++++++++++112,943 +++++++++++++++++++++81,647 +++++++++++++++++++122,993 +++++++++++++++++++102,138 +++++++++++++++++++261,220 +++++++++++++++++++572,502 ++++++++++++++++1,253,443
v+SCHEDULED TOTAL+DELIVERED
+++++++++++++++++++++252,000 +++++++++++++++++++++240,000 +++++++++++++++++++++144,000 +++++++++++++++++++++252,000 +++++++++++++++++++++288,000 +++++++++++++++++++++984,000 ++++++++++++++++++2,160,000
+++++++++++200,158 +++++++++++167,275 +++++++++++181,877 +++++++++++188,585 +++++++++++487,788 ++++++++1,054,351 ++++++++2,280,034
%+FULFILLED
79% 70% 126% 75% 169% 107% 106%
Cc:&Tosh&Fieldsend&& Subject:&Re:&IntroducDon&to&Kaveh& Memari&at&Renew&SoluDon& & Ma8,& & Tosh&has&been&working&his&secret&magic& on&your&material&..&So&this&is&what&we&are& thinking&of&…&we&are&thinking&of&running& 15&second&spots&composed&of&three& slides:& & Slide&1&–&Quote&from&Socrates& Slide&2&–&a&5&second&video&moment&from& your&beauDful&video& Slide&3&–&an&outro&countdown&to&your& event&…& & We&have&two&designs&for&the&outro&slide.&& Do&you&have&a&preference?& & We&are&looking&at&running&a&15&second& spot&every&90&seconds&of&programming& potenDally&from&the&weekend&if&we&can& get&it&all&coded&up&in&Dme&…&latest&by& Monday.&&We&esDmate&in&total&we&should& be&able&to&deliver&half&a&million&spots&if& we&can&get&going&by&Monday&in&Dme&for& your&event.&&Good&luck!& & KM
Case Studies “I only have large format copy”
Creative is no barrier Client e-mail brief 19th Sept 11.08am ‘Take the large format poster running in Time Square’ NYC and a 2 minute video Make it broadcast on your screens in London to promote the Global Citizen Festival which will be streamed online Result campaign went live 21st Sept 11.04am Client Testimonial:
‘Amazing work!!
Fantastic -- well done for building the movement to end extreme poverty’ Hugh Evans, Global Citizen Client
Hi&Kaveh,& & That&all&sounds&great&6&I&will& leave&the&choice&of&slide&to&you. & I&noDce&that&the&screenshots&yo sent&only&have&three&of&the& bands&on&6&will&that& be&sorted&out?&6&we& are&contractually&obliged&to& menDon&everyone.& & Could&we&see&a&mock6up&of&the& whole&thing&before&it&goes&live? & Also&could&you&send&us&a&list&of& the&locaDons?& & Thanks&very&much&6&this&is&very& exciDng!& & Regards,& & Ma8&
Case Studies
QIB QIB 6” in a 60-‐ 10% of air3me 6 months Crea3ve by Renew Financed by message
“My phone has not stopped ringing following the launch – thank you so much!”
First and last message at destination
TV Print Online + Mobile Creatives ON-street
iPad ON-Demand
TV ON-Air
Reinforce creative Continue dialogue
Mobile ON-The-Go
Incremental viewers Amplify schedules
ON-Street
ON-Line
Pod Evolution
The 4th Gen Pod ‘The design challenge was complex, but the solu@on is beau@fully simple. From the nuts and bolts to the external surfaces it was a @reless exercise in good design principles and thinking’ Chris Small: Lead Designer at Curventa
Pod designers portfolio
In good company: Curventa’s work ergonomic design
3,000,000 500,000 DAILY AUDIENCE
200
20
CITY PROFESSIONALS DIGITAL SCREENS
YEAR CONTRACT
The Outdoor TV Channel, thank you
Follow us on our twitter feed @RenewTweet. Â You can view our live streams to London, Singapore and New York using these links. Thank you.
singapore: https://play.renewchannel.com/#sg new york: https://play.renewchannel.com/#ny
Renew Network
london: https://play.renewchannel.com/
In the Heart of the City.
Live Stream: Live stream: