Renew Media Summary

Page 1

DAILY AUDIENCE

200

20

CITY PROFESSIONALS DIGITAL SCREENS

YEAR CONTRACT

Live Stream: london: https://play.renewchannel.com/ Follow us on our twitter feed @RenewTweet. Â You can view our live streams to London, Singapore and New York using these links. Thank you.

singapore : https://play.renewchannel.com/#sg new york: https://play.renewchannel.com/#ny


oohtv Extending Reach

4th screen reaching consumers on the move 1.  2.  3.  4.

TV Screen PC Screen Mobile/iPad Screen Out of Home Screen


The format

32� Portrait LCD Screens Anti glare sun light readable Energy efficient backlit LED technology Screen resolution 1,366 x 768 5% of content is City of London 95% Renew schedule content v advertising

Â


Adaptable planning

Can be bought out of multiple media budgets

Online

On Air

In Print

On-Street

OOH


OOH Activation

D6 creative

Wraps

Special Builds

offers Â


Connected, Mindful & Engaged

Connecting with a mindful audience

The City Exclusivity Where no other media owner has erected on-street permanent displays

Media Convergence Continue exposure to digital outdoor & TV campaigns in high footfall locations

Targeted and Impactful Your message in the Finance District seen 6-8 times everyday on multiple locations

Live updates Streamed live data on street to influence the Finance community


Renew Research Findings, Crowd DNA October 2012

Illusive audience: Light TV consumers Our Audience

Na-onal Average

15 hours TV per week

35 hours TV per week

94% own smartphone

40% own smartphone

50% own tablet

11% own tablet

80% purchased last month

38% purchased last month

*Na3onal average (Ofcom, July 2012): tablet ownership is 11% and 40% own smartphone


Audience

£30bn disposable income •  •  •  •

90% ABC1 audience Core age demographic 25-44, m:f (55:45) Average income of £83,000 per annum Highest employment density

7% 11%

17%

45% 55%

100-800k people per sq. km 65%

Male

18-­‐24

25-­‐44

45-­‐54

55+

*Source Astbury Marsden, Evening Standard 21st Nov , 2011


Financial Audience

6.6m Renew viewers v other financial media *Source: Intelligent Space Parntership reach analysis (15,500 per panel per day) and City of London worker breakdown (21% Banking, 10% Financial, 13% Insurance)

+ +

+

+


Connected, Mindful & Engaged

555,935 commuters travel into the City by Underground 30 million foot fall on the street COUNTS'('2011'('annual'entries'&'exits (C)$Copyright,$London$Underground$Limited,$2012 Counts'by'station

Travel into Central London by car is decreasing

Train and underground remain the most popular ways to travel in to Central London

Renew is located directly outside the busiest stations reaching the commuter audience

Station

Exit Weekday

London$Bridge$$$$$$$$$$$$$$$$$$$$$$ $$$$$101,013 Liverpool$Street$$$$$$$$$$$$$$$$$$$ $$$$$107,346 Bank$&$Monument$$$$$$$$$$$$$$$$$$$$ $$$$$$87,584 Tower$Hill$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$33,145 Moorgate$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$40,454 Old$Street$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$34,941 St.$Paul's$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$28,264 Chancery$Lane$$$$$$$$$$$$$$$$$$$$$$ $$$$$$29,768 Temple$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$18,528 Barbican$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$15,812 Manor$House$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$13,471 Aldgate$East$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$13,957 Mansion$House$$$$$$$$$$$$$$$$$$$$$$ $$$$$$13,204 Aldgate$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$10,919 Cannon$Street$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$ 7,529 Blackfriars$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ V Total

'''''555,935

Annual Entry$+$Exit million $$$$$$$$$$$$$$65.4 $$$$$$$$$$$$$$63.6 $$$$$$$$$$$$$$47.8 $$$$$$$$$$$$$$21.6 $$$$$$$$$$$$$$21.2 $$$$$$$$$$$$$$21.0 $$$$$$$$$$$$$$17.1 $$$$$$$$$$$$$$16.0 $$$$$$$$$$$$$$10.0 $$$$$$$$$$$$$$$9.2 $$$$$$$$$$$$$$$9.2 $$$$$$$$$$$$$$$9.2 $$$$$$$$$$$$$$$7.4 $$$$$$$$$$$$$$$6.2 $$$$$$$$$$$$$$$4.0 $$$$$$$$$$$$$$$V '''''''''''' 329.2

* Source London Underground entry and exit data 2011 and TFL planning CAPC survey, 2007


By Foot

Walking is the main mode of transport in the City •  90% of journeys under 1/2k are by foot •  37% walk into the City compared to 19% who drive in 100 90

6%

rail

80 70

17%

37%

60

underground Bus

50

Taxi

40

16%

30 20

3%

10

19%

0 under 0.5km

0.5km-­‐1km

1-­‐2km

3%

Car Cycle Walk

*Source TFL


The Outdoor TV Channel

Peak day-parts 08.00, 13.00 and 17.30 Travelling$ Working/Studying$

50.00%$

Watching$TV$

Greater audience

Renew%Network%

40.00%$

30.00%$

20.00%$

10.00%$

0.00%$ 06:00$ 07:00$ 08:00$ 09:00$ 10:00$ 11:00$ 12:00$ 13:00$ 14:00$ 15:00$ 16:00$ 17:00$ 18:00$ 19:00$ 20:00$ 21:00$ 22:00$ 23:00$ *Source: IPA Touchpoints 2011 + Intelligent Space Partnership Footfall Analysis - City of London


Locations Premium & Corporate

Gresham Street

Heron Tower

JP Morgan


Highest Density

100 Renew Pods in highest density footfall and traffic areas

* Intelligent Space Partnership Footfall Analysis - City of London


Locations City Mainline Stations

Home of over 200 investment banks 100 law firms and 30 accountancy firms

Renew%Network%in%the%City%of%London

Heron Tower

Sites Aldgate(Street/Station Appold(Street Bank Barbican Camomile(St( Cannon(St Chancery(Lane Cheapside Eastcheap/Great(Tower(Street Fenchurch(Street/Station Fetter(Lane( Fleet(Street( Gresham(Street( High(Holborn/Holborn(Viaduct Houndsditch( King(Edward(Street( Liverpool(Street Lombard(Street London(Wall Ludgate(Circus( Mansion(House(Station( Moorgate Newgate(Street( Old(Broad(Street Queen(Victoria(St St(Martin's(Le(Grands( St(Paul's(

Pods (((((((((((((((((((( 4 (((((((((((((((((((( 2 (((((((((((((((((((( 4 (((((((((((((((((((( 3 (((((((((((((((((((( 1 (((((((((((((((((((( 8 (((((((((((((((((((( 1 (((((((((((((((((( 10 (((((((((((((((((((( 5 (((((((((((((((((((( 7 (((((((((((((((((((( 2 (((((((((((((((((((( 1 (((((((((((((((((((( 4 (((((((((((((((((( 10 (((((((((((((((((((( 1 (((((((((((((((((((( 2 (((((((((((((((((((( 3 (((((((((((((((((((( 1 (((((((((((((((((((( 9 (((((((((((((((((((( 1 (((((((((((((((((((( 1 (((((((((((((((((((( 3 (((((((((((((((((((( 2 (((((((((((((((((((( 1 (((((((((((((((((((( 6 (((((((((((((((((((( 2 (((((((((((((((((((( 6


Professional Audience

“Reaching 3.0m professionals each market day.”


Research

Objective: ‘ What do consumers think of the Renew concept, content & visibility ’ and what other digital media do they use


Renew Research Findings, October 2012

Regularly noticed: Building a daily dialogue with the audience

89% have noticed pods before

62% notice them once a day/ nearly everyday Only 11% hadn’t noticed the pods


Renew Research Findings, Crowd DNA October 2012

Clear and Illuminated: Majority audience agree the screens are clear well lit & convenient height

% agree

89%

89%

68%

“ Those tube updatesClear have saved me a few times too!”

“They’re unmissable! Also impressive that Right height Well illuminated

John, 33, Analyst

James, 39, Project Manager

you can see detail from so far away”


Renew Research Findings, Crowd DNA October 2012

95% agree they look at the screens due to content

Height

1.3m

Width •  Broadcast real time content 18 hours a day (06.00-23.59) including live share price

*Source Crowd DNA Research commission Oct 2012 99 sample size


2 week Campaign

2 week Campaign Screen Costs 200 screens in 100 locations 5” ad every 30 seconds or 10” ad every 60 seconds 5” ad 120 spots per hour or 10” ad 60 spots an hour 18 hours per day 30,240 5” spots or 15,120 10” spots 30m footfall OTS 6-8

£150 per screen panel per fortnight: £30,000 gross media


PaSponsorship ckage Summary Packages

Clock Markets Coffee Beer Sandwich Paper TV

Sub-­‐Total

1 year 6 months PerRates/Spots 3 mnths 2 QRates/Spots 1 QRates/Spots uarter uarters Annum Planning Rate Spots Planning Rate Spots Planning Rate Spots 130,650 30,888,000 234,000 61,776,000 429,000 123,552,000 78,390 8,320,000 140,400 16,640,000 257,400 33,280,000 39,195 3,120,000 70,200 6,240,000 128,700 12,480,000 36,582 2,600,000 65,520 5,200,000 120,120 10,400,000 28,743 1,560,000 51,480 3,120,000 94,380 6,240,000 52,260 9,828,000 93,600 19,656,000 171,600 39,312,000 78,390 13,728,000 140,400 27,456,000 257,400 54,912,000 444,210

70,044,000

795,600

140,088,000

1,458,600

280,176,000


Campaign Reporting

Accountability delivering more than we sell DELIVERY The CNBC Campaign went live as scheduled on the 10th of September. The campaign in Week 1 was 95.1% compliant against schedule. The Campaign between Day 2 to Day 5 in WK1 was 100.6% compliant against schedule. The campaign in Week 2 was 116.0% compliant against schedule.

Delivery(v(Scheduled MON/DAY1

CNBC+Access+Middle+East CNBC+Closing+Bell+ CNBC+WEX+ CNBC+Capital+Connection CNBC+SquawkBox CNBC+GENERIC

+++++++++14,389 +++++++++13,705 +++++++++++4,807 +++++++++14,551 +++++++++35,270 +++++++++74,783 Daily+Delivered +++++++157,505

WK1+DELIVERED

+++++++++++++++++87,215 +++++++++++++++++85,628 +++++++++++++++++58,884 +++++++++++++++++86,447 +++++++++++++++226,568 +++++++++++++++481,849 ++++++++++++1,026,591

WK2+DELIVERED

+++++++++++++++++++112,943 +++++++++++++++++++++81,647 +++++++++++++++++++122,993 +++++++++++++++++++102,138 +++++++++++++++++++261,220 +++++++++++++++++++572,502 ++++++++++++++++1,253,443

v+SCHEDULED TOTAL+DELIVERED

+++++++++++++++++++++252,000 +++++++++++++++++++++240,000 +++++++++++++++++++++144,000 +++++++++++++++++++++252,000 +++++++++++++++++++++288,000 +++++++++++++++++++++984,000 ++++++++++++++++++2,160,000

+++++++++++200,158 +++++++++++167,275 +++++++++++181,877 +++++++++++188,585 +++++++++++487,788 ++++++++1,054,351 ++++++++2,280,034

%+FULFILLED

79% 70% 126% 75% 169% 107% 106%


Cc:&Tosh&Fieldsend&& Subject:&Re:&IntroducDon&to&Kaveh& Memari&at&Renew&SoluDon& & Ma8,& & Tosh&has&been&working&his&secret&magic& on&your&material&..&So&this&is&what&we&are& thinking&of&…&we&are&thinking&of&running& 15&second&spots&composed&of&three& slides:& & Slide&1&–&Quote&from&Socrates& Slide&2&–&a&5&second&video&moment&from& your&beauDful&video& Slide&3&–&an&outro&countdown&to&your& event&…& & We&have&two&designs&for&the&outro&slide.&& Do&you&have&a&preference?& & We&are&looking&at&running&a&15&second& spot&every&90&seconds&of&programming& potenDally&from&the&weekend&if&we&can& get&it&all&coded&up&in&Dme&…&latest&by& Monday.&&We&esDmate&in&total&we&should& be&able&to&deliver&half&a&million&spots&if& we&can&get&going&by&Monday&in&Dme&for& your&event.&&Good&luck!& & KM

Case Studies “I only have large format copy”

Creative is no barrier Client e-mail brief 19th Sept 11.08am ‘Take the large format poster running in Time Square’ NYC and a 2 minute video Make it broadcast on your screens in London to promote the Global Citizen Festival which will be streamed online Result campaign went live 21st Sept 11.04am Client Testimonial:

‘Amazing work!!

Fantastic -- well done for building the movement to end extreme poverty’ Hugh Evans, Global Citizen Client

Hi&Kaveh,& & That&all&sounds&great&6&I&will& leave&the&choice&of&slide&to&you. & I&noDce&that&the&screenshots&yo sent&only&have&three&of&the& bands&on&6&will&that& be&sorted&out?&6&we& are&contractually&obliged&to& menDon&everyone.& & Could&we&see&a&mock6up&of&the& whole&thing&before&it&goes&live? & Also&could&you&send&us&a&list&of& the&locaDons?& & Thanks&very&much&6&this&is&very& exciDng!& & Regards,& & Ma8&


Case Studies

QIB QIB 6” in a 60-­‐ 10% of air3me 6 months Crea3ve by Renew Financed by message

“My phone has not stopped ringing following the launch – thank you so much!”


First and last message at destination

TV Print Online + Mobile Creatives ON-street

iPad ON-Demand

TV ON-Air

Reinforce creative Continue dialogue

Mobile ON-The-Go

Incremental viewers Amplify schedules

ON-Street

ON-Line


Pod Evolution

The 4th Gen Pod ‘The design challenge was complex, but the solu@on is beau@fully simple. From the nuts and bolts to the external surfaces it was a @reless exercise in good design principles and thinking’ Chris Small: Lead Designer at Curventa


Pod designers portfolio

In good company: Curventa’s work ergonomic design







3,000,000 500,000 DAILY AUDIENCE

200

20

CITY PROFESSIONALS DIGITAL SCREENS

YEAR CONTRACT

The Outdoor TV Channel, thank you

Follow us on our twitter feed @RenewTweet. Â You can view our live streams to London, Singapore and New York using these links. Thank you.

singapore: https://play.renewchannel.com/#sg new york: https://play.renewchannel.com/#ny

Renew Network

london: https://play.renewchannel.com/

In the Heart of the City.

Live Stream: Live stream:


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